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International Journal of Business Management & Research (IJBMR) ISSN 2249-6920 Vol. 3, Issue 3, Aug 2013, 71-84 © TJPRC Pvt. Ltd.


Scholar, Department of Management Studies, Kota University, Kota, Rajasthan, India


Associate Professor, Faculty of Commerce and Management, University of Kota, Kota, Rajasthan, India

ABSTRACT "For too long the range of values provided by culture attributes and artefacts has not been recognized – their role in job creation, social cohesion, tourism, and so on. Cultural preservation and renewal is not a luxury good, something to be done later. It is a productive sector." James D. Wolfensohn President of the World Bank October 4, 1999 Florence UNESCO's Director General F. Mayor expressed it this way:―The potential benefits of World Heritage extend far beyond the sites which have been listed, since these areas can play a leadership role in setting standards for protected areas as a whole, can bring resources for training which will be of wider application, and can be ―flagships" in terms of raising public awareness of conservation issues.‖Together with other culture and nature areas, these World Heritage Sites are important tourism attractions and form the backbone of the tourism industry. Indeed, inscription on the World Heritage List can quickly cause a site to become a major tourist attraction. Hence, like heritage hotel Ummed Bhawan Palace other more hotels are also there in India which are more beautiful and should be made more attractive by investing money but still facing lack of proper maintenance. Therefore, special emphasis should be taken to take care of such hotels cum heritage palaces.

KEYWORDS: Heritage, Heritage Space, Culture, Palaces HISTORICAL BACKGROUND Maharaja Umed Singh II, ruling king of Kota in the early 1900s, who resided in the medieval fort within the city of Kota, decided that he wanted a modern palace for his personal use. He commissioned Sir Swinton Jacob, an officer of the Royal Engineers in the British Army to undertake the conception and implementation of this project and in 1905, the Welcom Heritage Umed Bhawan Palace, built in the prevalent Indo-Saracenic style, was constructed. The Palace subtly blends Rajput and Victorian architecture. Every visiting dignitary, including Queen Mary, who visited Kota state in 1905, has been entertained at the Welcom Heritage Umed Bhawan Palace.

INTRODUCTION What is Heritage Tourism? The National Trust for Historic Preservation defines cultural heritage tourism as ―Travelling to experience the places, artifacts, and activities that authentically represent the stories and people of the past and present.‖ Cultural, historic, and natural resources all make up heritage tourism sites. Culture has always been a major object of travel, as the development of the Grand Tour from the 16th century onwards attests. Cultural heritage tourism is important for various reasons; it has a positive economic and social impact, it establishes and reinforces identity, it helps preserve the cultural heritage, with culture as an instrument it facilitates harmony and understanding among people, it supports culture and helps renew tourism (Richards, 1996). As Benjamin Porter and Noel B. Salazar have ethnographically documented, however, cultural heritage tourism can also create tensions and even conflict between the different stakeholders involved (Porter and


Wajeda Parveen & Anukrati Sharma

Salazar 2005).As it‘s very well known that Rajasthan is rich in heritage palaces. Ummed Bhawan Palace is a good example of heritage palace cum hotel. It is a part of welcome group of hotels of Maharaja of Jodhpur.

BRIEF DESCRIPTION Heritage Umed Bhawan Palace exudes an aura of its own. Lush lawns and courtyards, picturesque ceilings, marble corridors, hunting trophies of yesteryear, along with exquisite royal heirlooms are the special features of the palace. The 32 room palace is replete with modern amenities and strikes a stark balance with contemporary living and Rajasthan‘s culture. Jag Mandir which is in proximity of the palace is one of the most spectacular spots of Kota and is a must visit for travel connoisseurs. General 

Room Service

Television with satellite channels

Telephone with direct dialing facilities

Indian, Continental and Chinese cuisine - Aarogan Restaurant

TV lounge and Bar

Credit cards and money exchange

Cycling track, jogging trail, badminton court, croquet, carrom and chess

Conference and banquet facilities

Doctor on call

Dining Aarogan -Superb Indian Cuisine is served at Aarogan, which leads into a gracious courtyard. This multi cuisine al-la-carte restaurant serves delicious fare that is a gourmet's delight. Swinton's Bar- An informal well stocked bar named after the architect who designed the palace, is an ideal venue for casual bonhomie and a relaxing drink after a long day.

CONFERENCES & MEETINGS Facilities for Conferences are Available at this Hotel Theatre Style Durbar Mahal Mehakma-e-Khas Outer Lawn Inner Lawn Roof Top Board Room Courtyard

125 Pax 45 Pax 800- 1000 Pax

20- 30 Pax 300 (Pax)

U SHAPE 60 Pax 30 Pax

Class Room Style 70 Pax 30 Pax 100-150 Pax

Floating Crowd

Hall Size

200 Pax 75-80 Pax 7000 Pax

82ft * 44.5ft 46ft * 30ft 492ft * 186ft 117ft * 67ft 65ft * 38ft

An Empirical Study on Heritage Hotel: Ummed Bhawan Palace


ACCOMMODATION Total No. of Rooms 32 

13 Deluxe Rooms

02 Standard Rooms

16 Royal Suites

01 Presidential Suite

EXCURSIONS The City Palace and Fort This large complex, one of the largest in Rajasthan not only housed the residences of the ruling kings of Kota; their treasury, courts, arsenal and offices were all located here. Rao Madho Singh Museum Housed in the historic Kota Fort, the museum contains fine wall paintings, a miniature painting gallery, royal regalia, arms and armoury, etc. Royal Cenotaphs These cenotaphs, intricately carved in stone are in the centre of the city. Darrah Wildlife Sanctuary Panthers, wild boars, leopards and antelopes can be sighted in this sanctuary. The National Chambal Wildlife Sanctuary At 50 km from Kota, it is best known for gharials, the thin-snouted Indian crocodile and the rarely seen caracal. Sorsan grasslands Flanking the main canal of the Chambal river, forty five kilometres from Kota, these grasslands are teeming with insects during the monsoon months and attract a great variety of resident and migratory birds including the rare Great Indian Bustard. Bundi At 38 kms from Kota, is the captivating town of Bundi with the imposing 14th century Taragarh fort, the large palace (with its famous Bundi murals), its stepwells and quaint narrow winding streets. Kethun This weavers' village, where the world famous kota doria saris are woven, is just 15 kms from Kota. Bardoli Temples Fine architecture and sculptures of 8th to 9th century can be seen in this cluster of temples. It is 56 kms from Kota. Jhalawar area 80 kms away from Kota is Jhalawar, an opium-producing centre. Of interest to the visitor are the majestic


Wajeda Parveen & Anukrati Sharma

Gagraon Fort, the walled town of Jhalrapatan, and the 7th century Chandrabhaga temples. The Ahlniya Rock Shelters These rock shelters, with tracings of prehistoric paintings are located 14 kms away from Kota along the banks of the Ahlniya river. Heritage refers to something inherited from the past. The word has several different senses, including: 

Natural heritage, an inheritance of fauna and flora, geology, landscape and landforms, and other natural resources

Cultural heritage, the legacy of physical artifacts and intangible attributes of a group or society: man-made heritage 

Food heritage

Industrial heritage, monuments from industrial culture

Virtual Heritage, an ICT work dealing with cultural heritage

Inheritance of physical goods after the death of an individual; of the physical or non-physical things inherited

Heredity, biological inheritance of physical characteristics

Birthright, something inherited due to the place, time, or circumstances of someone's birth

Kinship, the relationship between entities that share a genealogical origin

OBJECTIVE OF THE STUDY The objectives of this study were the following 

To exchange experience amongst the partners in established Good Practices on the sustainable management of cultural heritage and landscape

Provide high quality visitor experiences

To make cultural and heritage sites and programmes come alive.

To preserve and protect cultural, historic & natural resources.

To promotes community pride by allowing people to work together to enhance economic and cultural development through distinct community opportunities.


One of the problems with heritage tourism is the effect on indigenous peoples whose land and culture is being visited by tourists. If the indigenous people are not a part of the majority, or ruling power in the country, they may not benefit from the tourism as greatly as they should.

Another problem is that, the palaces owned by private groups are very well maintained and having good management, while on another hand heritage palaces owned by government are still facing lack of proper maintenance.

An Empirical Study on Heritage Hotel: Ummed Bhawan Palace


So basically the main area of consult concluded by above objectives is that though our state is rich in heritage hotels and palaces but still lacks proper maintenance, knowledgeable connection between foreign tourists and heritage places along with domestic visitors.

LIMITATIONS OF THE STUDY The researchers faced lot many problems while conducting the research study. The first and the foremost problem were related to the sample size. The findings cannot include all the visitors /tourist who visited Umed Bhawan other than this, the employees are biased while giving responses regarding the services provided by the heritage hotel tourists. The Benefits of Cultural Heritage Tourism Cultural heritage tourism can have a tremendous economic impact on local economies. To economic benefits like new businesses, jobs and higher property values, tourism adds less tangible—but equally important—payoffs. A wellmanaged tourism program improves the quality of life as residents take advantage of the services and attractions tourism adds. It promotes community pride, which grows as people work together to develop a thriving tourist industry. An area that develops its potential for cultural heritage tourism creates new opportunities for tourists to gain an understanding of an unfamiliar place, people or time. With the arrival of visitors in turn come new opportunities for preservation. Well-interpreted sites teach visitors their importance, and by extension, the importance of preserving other such sites elsewhere. What are the Four Steps to Successful and Sustainable Cultural Heritage Tourism? The four basic steps to begin your cultural heritage tourism program or take it to the next level include: 

Assess the Potential

Plan and Organize

Prepare for Visitors/Manage Cultural, Historic and Natural Resources

Market for Success

Source: National Trust for Historic Preservation

RESEARCH METHODOLOGY The first stage was focused on defining the attributes (and their levels) for the cultural institutions. This was done in two steps. First, several meetings were held with key staff of heritage hotels. The second step centred on focus group discussions. Each focus group included six to ten participants, one moderator, and one assistant. It was held in a ‗relaxed and non-threatening‘ environment and lasted between one and a half and two hours. Following the focus groups, questionnaires were formulated. The third stage involved the collection of data using the questionnaires. A mail-out/mailin method was used. Respondents were randomly selected nationwide from reputable list brokers. After one week from the date the questionnaires were sent out, reminding post cards followed. The final stage was to analyse the data from the nationwide data collection. To improve the reliability of economic models, socio-demographic, attitudinal characteristics, and visiting experience of respondents were incorporated.


Wajeda Parveen & Anukrati Sharma

SAMPLE SIZE The respondents in the sample consisted of tourists that visited and enjoyed the Heritage Hotel- Ummed Bhawan Palace. 200 (two hundred only) respondents around the area of Kota, Bundi (Rajasthan) were interviewed. The samples are further presented in the tabulation form with their responses.

ANALYSES AND INTERPRETATION Table 1: Age of Respondents Response

Number of Respondents

Up to 25 Yrs 26 – 35 Yrs 36 – 50 Yrs Above 50 Yrs. Total

75 65 40 20 200

Percentage (%) of Respondents 75 65 40 20 200

The Above Table and Figure Shows that Most of the Respondents are upto 25 Years Of Age. The chi-square test table and analysis is as follow – Table 2: Gender of Respondents Response

Number of Respondents

Male Female Total

85 115 200

Percentage (%) of Respondents 85 115 200

The table number shows that most of the respondents who likely to visit heritage palaces are Females.


An Empirical Study on Heritage Hotel: Ummed Bhawan Palace

Table 3: Occupation of Respondents Response

Number of Respondents

Business Service Children. Researchers Retired Total

90 50 35 15 10 200

Percentage (%) of Respondents 90 50 35 15 10 200

The table and figure represent that maximum respondents are business people and the least are retired and researchers. Table 4: Reasons to Visit Heritage Hotels Response To show money Peaceful environment Research work Emotional involvement Fun lovers Total

90 30 40

Percentage (%) of Respondents 90 30 40



20 200

20 200

Number of Respondents


Wajeda Parveen & Anukrati Sharma

By this we can conclude that, the most preferred reasons to visit heritage hotels are to show money by rich people. Table 5: Duration of Stay in Heritage Hotels Response 3 to 4 Days 5 days 1 Day 2 to 3 Days Above 5 Days Total

96 45 26 27

Percentage (%) of Respondents 96 45 26 27





Number of Respondents

Maximum respondents stay in heritage hotels are for 3-4 days only. Table 6: Satisfaction Level Regarding the Food Facility in Heritage Hotels

Response Yes No Total

Number of Respondents 155 45 200

Percentage (%) of Respondents 155 45 200

The respondents usually relish royal food at heritage palaces.


An Empirical Study on Heritage Hotel: Ummed Bhawan Palace

Table 7: Type of Booking Mode they Prefer Response


Percentage (%) of Respondents 174





Number of Respondents

Agent On-Line Booking Total

Booking through agents is mostly preferred. Table 8: Whether Modern Hotels Earn More than Heritage Hotels Response Yes No Total

Number of Respondents 130 70 200

Percentage (%) of Respondents 130 70 200

The keys to a successful cultural heritage places are five principles developed by the National Trust. 


find the fit between a community and tourism,

Make sites and programs come alive,

Focus on quality and authenticity, and


Wajeda Parveen & Anukrati Sharma

Preserve and protect resources. Indian Tourism Fact Sheet Annual Foreign Tourist Arrivals (All India data for 2007)

53 lakh

Real GDP growth for Travel & Tourism economy expected in 2008


Annual forex Inflow in 2007

$11.96 billion

Growth in forex inflow


Domestic tourists in 2006 Export earnings from international visitors and tourism goods as expected in 2008

462 million $18.5 billion (6.7% of total exports earnings)

Assuming 50% of tourists visit some heritage sites, there would have been three million foreign visitors and nearly 250 million domestic tourists in 2008 Source: Ministry of Tourism, Newspaper reports With greater awareness among entrepreneurs and tourists, demand for heritage monuments from under-explored areas is rising. Sujit Kumar, a guide registered with the Ministry of Tourism, says, ―I have hosted a few groups of British tourists who went to visit World War II memorials in Kohima.‖ Typology of Heritage Tourism

Why it is Important for India: Heritage Tourism is one of the highest yield tourism groups. 

Heritage Tourist spent 38% more per day than traditional tourists.

Heritage Tourist stays 34% longer than traditional tourists.

Heritage Tourist spends 20% more and 22% longer than arts oriented tourist.

An Empirical Study on Heritage Hotel: Ummed Bhawan Palace


CONCLUSIONS Heritage destinations and attractions have an important place in the tourism market as they attract people seeking to make use of their leisure. This is because the heritage Industry has started to be considered as part of the supply of the leisure industry, and Heritage sites are being developed, then, to satisfy the demand for places of recreation (Herbert et al., 1989). The increase of leisure time in the modern world has led to an increase in the use of heritage sites and in the number of people who want to experience these places. Of course, this increase has seen as a consequence, the emergence of the conflict between the need to conserve the inheritance and the need to provide access and understanding to visitors (Laws, 2001). Since heritage sites have become heritage tourist products, they must be well managed to be presented and sold to tourists without leading damage. Heritage management should establish strategic planning whose central issue is a longterm plan view (Cooper et al, 1998), and that looks at assessment, commodification, funding, partnership, sustainable development, conservation and visitor management. As for this visitor management, the objective must be to minimize the risk of damage and to maximize the visitor‘s enjoyment (Pearson and Sullivan, 1995) which is also the first 25objective of heritage management (Hovinen, 1995). This can be reached through the interpretation of the site, bearing in mind that attractions are visited by different groups of tourists with different expectations, motivations and reactions to interpretation or pricing. Therefore, a basic first step in the management of heritage sites is an analysis and knowledge of visitor profiles, especially now that general interest visitors are growing more numerous than formal learning ones (Richards, 2000). This analysis would provide the information to know which management could be successfully implemented. Finally, some authors such as Laws (1995) or Ortuño (2002) have listed the positive and negative effects of developing tourism at Heritage Visitor Attractions. Tourism is, on the one hand, praised as the preserver of heritage while, on the other, it is accused of commercialising and destroying it(Nuryanti, 1997). Nevertheless, in the end, it should not be seen as a threat but as a rescue coat for heritage conservation (Wahab, 1997: 72) since there should not be any contradiction between heritage conservation and tourism development once the acceptable limits of change or visitors‘ impacts have been established and, of course, respected. This will happen when the appropriate management has been implemented. As it has been stated: If one of the aims of the management of heritage places is to ensure that all visitors gain pleasure and greater understanding from their visit (Gensburger, 2000), a better knowledge of visitor types is needed, since no only one type of visitors is attracted to heritage sites. Other Examples of Heritage Hotels in India 

Ajit Bhawan - A Heritage Hotel situated in Jodhpur, Rajasthan, India.

Brijraj Bhawan Palace Hotel - A Heritage Hotel in Kota. It is also the residence of Maharao Brijraj Singhji.

Chapslee - Evocative of a bygone era, Chapslee, formerly the summer residence of the late Hon'ble Raja Charanjit Singh of Kapurthala, is now a small, exclusive Hotel in Shimla, the hot-weather capital of the erstwhile British Raj.

Devi Garh - The 18th century Devi Garh Fort is situated in the age-old Aravali hills of Rajasthan, near Udaipur, India.

Fort Pachewar - 300 year old fort of Pachewar has now converted into a luxurious heritage hotel.

Hotel Kasmanda - Palace A Heritage Hotel situated in Mussoorie, U.P, India.


Wajeda Parveen & Anukrati Sharma

Hotel Pushkar - Palace Situated on the edge of the lake. A Heritage Hotel.

Hotel Sariska Palace - A Heritage Hotel, situated near the famous Sariska Wild Life Sanctuary in Rajasthan, India.

Judges Court - is located in the medieval hamlet of Pragpur, at an elevation of 1800 ft. in the Kangra Valley.

Marudhar Hotels - Heritage Properties in Rajasthan owned by the present Maharaja of Jodhpur.

Neemrana Hotels. - Includes the Neemrana Fort Palace, Glass House of the ganges, Ramgarh Bunglows, Piramal Haveli Bagar and Hill Resort, Kesroli.

Palace Hotel - set amist beautiful and peaceful surroundings of Mount Abu, a legacy from the Maharajas of Bikaner.

Ranbanka Hotel - A Heritage Hotel situated in Jodhpur - Rajasthan, India.

Roopangarh Fort - A majestic fort, which recieves discerning travellers who enjoy a sense of history and seek a story from the silent walls.

Rohetgarh Rajasthan. - A heritage Hotel, one in the exclusive chain of such hotels, belonging to erstwhile rulers of India, now opened to tourists.

Samode Haveli, Palace & Bagh - A Heritage Palace Hotel situated near Jaipur, Rajasthan.

Silverton - A Heritage Hotel situated in Dalhousie - Distric Chamba, Himachal.

Siolim House - A Heritage Hotel situated in Goa.

The Bissau Palace - Bissau Palace,a Heritage Property situated in Jaipur, Rajasthan, India.

The Panjim Inn - is the first and presently the only Hotel to be so recognised in the State of Goa. Situated in Fontainhas, Panjim.

Udai Bilas Palace - A Heritage Hotel situated in South Rajasthan, India.


ASHWORTH, G.J., 1997. Elements of Planning and Managing Heritage Sites. What? Where? How much? Whose? For Whom? Two different paradigms; Two different answers. In: NURYANTI, W., (ed.). Tourism and Heritage Management.Yogyakarta: Gadja Mada University Press.


AUDRERIE, D. AND VILAR, L., 1999. Heritage conservation: examples of practice and of voluntary-sector initiative. In: WEBER, R., (ed.). European Heritage. A Common Heritage. Strasbourg Cedex: Council of Europe, 27-29.


Richards, Greg (1996). Production and consumption of European Cultural Tourism. Annals of Tourism Research. Tillburg University Press.


^ "India: How does Travel & Tourism compare to other sectors?". World Travel and Tourism Council. 17 September 2012. Retrieved 30 December 2012.

An Empirical Study on Heritage Hotel: Ummed Bhawan Palace



^ "Travel & Tourism 2011". World Travel and Tourism Council. 4 November 2011. p. 26. Retrieved 30 December 2012.


^ Zubeda, Hamid (20 August 2012). "The medical capital's place in history". The Hindu. Retrieved 30 December 2012.


^ a b c "India Tourism Statistics at a Glance". Market Research Division, Ministry of Tourism, Government of India. 23 July 2012. Retrieved 30 December 2012.

Questionnaire Hello Sir/Mam I, Wajeda Parveen,with the guidance and support of my supervisor am here to conduct a research survey on the topics ― An Empirical Study on heritage Hotel: Ummed Bhawan Palace . Please give your honest opinion and understand that this information collected will be purely confidential and will not be shared for any purpose other than research. (If you love to visit Heritage Hotels, then please fill this questionnaire) A) Personal Profile Name – (Please tick √ below) Age 1) Up to 25 Yrs.  2) 26 – 35 Yrs.  3) 36 – 50 Yrs.  4) Above 50 Yrs.  Gender – 1) Male

2) Female

Occupation 1) Business

2) Service

3) Children

4) Researcher

5) Retired

Education Level 1) 12th  2) Under-Graduate 


Wajeda Parveen & Anukrati Sharma

3) Post-Graduate  

4) Others

Income-Group (Monthly) – 1) Below 10,000  2) 10,000-15,000  3) 16,000-30,000  4) Above 30,000  B) (Please tick √ below) 1) What are the reasons to visit Heritage Hotels? a) To show money

b) Research work

c) Peaceful environment  d) Research work

e) Emotional Involvement f) Fun lovers 2) Up to how many days do you prefer to stay in Heritage Hotels? a) 3-4 days.

b) 5 days.

c) 1 day.

d) 2-3 days.

e) More than 6 days.

3) Are you satisfied with the food facilities provided in Heritage Hotels? a) Yes

b) No

4) What type of booking way do you prefer? a) Agent

b)Online Booking  5) Whether modern hotels earn more than heritage hotels? a) Yes

b) No

7 an empirical study full  

"For too long the range of values provided by culture attributes and artefacts has not been recognized – their role in job creation, social...

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