The Kargil war was India’s ‘first war on television’ and opened up enormous scope for the researchers from various dimensions to understand and analyse this war in general and media studies in particular. The objective of the paper is to analyse the Kargil war from the military media dimension. The working paper is part of a bigger study and is based on the grounded theory method as advocated by Corbin and Strauss. The paper brings out the reasons why the Kargil war became a turning point and discusses its positive, as well as negative dimensions of media reporting, occurred during that time.