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Ganesh Festival www.gf2013.com.au

2013

Sponsorship Proposal Pack Marketed by: Media – Shop www.media-shop.com.au Contact Ronnie Navani Tel 03 9863 8820 Mob 0404 024 419 Ronnie@media-shop.com.au

Ph: 03 8358 4598 | Fx: 03 8358 4599 Add: Suite 8 Level 2 81A Elgar Rd, Derrimut, VIC - 3030


History History of Ganesh Festival The tradition of Ganesh Festival dates back to 1895, when the renowned Indian nationalist leader ‘Lokmanya’ Bal Gangadhar Tilak, revived the festival in the form of community celebration in the Indian state of Maharashtra. Today it is one of India’s most popular festivals. Every Hindu family worships the specially made Ganesha idols in their homes for ten days, before they are immersed either in sea or rivers. The elephant headed Ganesha is the son of Shiva and he is one of the most important Hindu Gods. He is worshipped at the start of every Hindu ritual. The devotees invoke his blessings for the successful completion of their undertakings. He is endowed with a gentle and affectionate nature. He is also known as the God of wisdom. His images are found practically in every Hindu household. Ganesh festival is celebrated with huge ideal of Ganesha decorated inside the mandaps (Temporary Tents) put up by every locality marks the starting of the ten-day festival. These days are full of joy and festivity and cultural programs are the part of this festival. All the people in spite of religions, caste and creed participate vigorously in the festival to mark the birthday of Lord Ganesh, prosperity and good fortune. Ganesh Chaturthi festival is held in the month of ‘Bhaarapada’ according to Hindu calendar, that comes between 20th August and 15th September and witness the gaiety and enthusiasm that prevails in this spiritual atmosphere.

Besides its religious sanctity, this festival plays an important role in binding the people and strengthens their relationship. The festival demands all the people to assemble at the same place and make a joint prayer giving a chance to people to interact with each other and visit one others house for prayers. India today witnesses the impeccable harmony among Hindus, Muslims and people of other faiths especially at the time of this festival when all people are colored in the same color.

Festival Australian multiculturalism in its forty year life has developed a unique shape and flavor; reaffirmed by state and national governments as a core Australian value, it offers newcomers the opportunity to develop refreshed identities in an open society, while it promises long time residents that the pathway forward together will be creative and rewarding. Human activities that Ganesh festival shared hundreds of years ago in India becomes relevant even today in multicultural society of Australia. This festival will become a catalyst in bringing together people from various ethnicities at one common platform and to spread the message of brotherhood across west.

‘Coming together is beginning; staying together is progress and moving together is success.’

-Swamy Vivekananda


Event Facts

Where: 21 Elgar Rd, Derrmut, VICTORIA - 3030. When: Saturday 7th September 2013 Start & Finish Time: 11:00 AM – 9:00 PM

Event Highlights: -

Ganesha idol will be erected in a traditional Mandap with customary pooja conducting every hour.

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12 Food Stalls, 10 Market Stalls, Amusement Stalls, Amusement Rides for adults & Kids.

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Lucky draws worth A$1,000.00 every hour.

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The whole day of Cultural blast will cater for all ages and entertained by elite performers of Melbourne which is sure to bring the colour, the magic, the emotion and the fun in one and all.

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Interesting craft workshop for children with Art Play, Jugglers, Face Painting and Balloon Twisting.

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Mascots and Photo booths

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Event will be covered by professional photographers [three] and videographer [two] capturing every moment of the festival.

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Event to culminate with a spectacular 12 minute fireworks display, animating the entire area with a sky covering display of aerial artistry incorporating brilliant bright hues of pyrotechnic colours, sound and visual excitement.

This is a free, family event


Marketing OUR MARKETING AND PROMOTIONAL CAMPAIGN WILL ENSURE GANESH FESTIVAL IS ON EVERYONE’S LIPS. Ganesh Festival marketing and promotional campaign will include: TV & Radio Poster & Program Flyer in Melbourne in conjunction with our mecampaign across targeting Indian Groceries, dia partners. restaurants, universities, community centers, markets and various public spaces. Outdoor Social Media across Melbourne in conjunction with our via Facebook & Twitter including some media partners + street banners and signs. unique face to face marketing initiatives sure to raise an eyebrow or two. Print & Street Press Signage boards across Melbourne. will be erected near venue 2 weeks prior to Online & e-newsletter festival as advertisement campaign for local to existing database of our media partners. community. A special edition magazine showcasing event, its history, its sponsors and program guide of the event will be printed and made available across Melbourne by 10th August 2013

Sponsorship Opportunities Be a part of something very special Festival offers many rewards but probably the best benefit for your organisation is the exposure to thousands of people during the festival itself, and the extensive promotional period during the lead up to it — this includes website, social media, newspaper, radio, events and mainstream media/publicity. The possibilities are endless in terms of sponsorship opportunities. Outlined below are some available options but we can also tailor packages to suit your organisation. By partnering with us, your organisation will open itself to a culturally diverse audience, keen to devour exotic tastes and learn more about enchanting cultures through the Ganesh Festival.


One Package available Ganesh Festival Naming Right Partner will take center stage as the hosting partner as the hosting partner of Ganesh Festival in Derrimut, VICTORIA. Dominant branding and exclusive partner opportunities along with the commitment to support a range of experiential marketing initiatives with a highly engaged audience.

Naming Rights Partner

Consideration: $25,000 + GST Inclusions •

Naming rights.

• Prominent logo positioning for the event on all promotional material for the Ganesh Festival. • 2 massive (3 metre X 6 metre) banners and space provided for self promotion on festival ground. •

Market stall to showcase your business / product.

• One full page ad and one full page message from head of the company in special edition magazine. •

Verbal acknowledgement at all public events and announcements.

Logo displayed on Ganesh Festival promotional material — including but not limited to the website, flyers, invitations, program guide, etc.

Logo, business bio and hyperlink to appear on the festival website.

Signage promoting your business on/near two stages.

Six complementary invitations to attend sponsorship luncheon and sponsorship award function


Three Packages available Our Platinum Partners will secure extensive exposure and unparalleled access to engage with the Ganesh Festival audience. Additional tailored benefits to ensure partnership objectives are well & truly exceeded. Consideration: $10,000 + GST

Platinum Partner

Inclusions • Prominent logo positioning for the event on all promotional material for the Ganesh Festival. • 3 massive (3 metre X 3 metre) banners and space provided for self promotion on festival ground. • Market stall to showcase your business / product. • One full page ad and one full page message from head of the company in special edition magazine. • Verbal acknowledgement at all public events and announcements. • Logo displayed on Ganesh Festival promotional material — including but not limited to the website, flyers, invitations, program guide, etc. • Logo, business bio and hyperlink to appear on the festival website. • Signage promoting your business on/near two stages. • Four complementary invitations to attend sponsorship luncheon and sponsorship award function.

Gold Partner Package available A range of accessible opportunities exist to partner Ganesh Festivals at the Gold Level. Featuring a healthy mix of benefits which will deliver great exposure to dynamic business wanting to secure their share of market. Consideration: $5,000 + GST Inclusions • Logo positioning for the event on all promotional material for the Ganesh Festival. • 1massive (3 metre X 3 metre) banners and space provided for self promotion on festival ground. • Market stall to showcase your business / product. • Half page ad in special edition magazine. • Verbal acknowledgement at all public events and announcements. • Logo displayed on Ganesh Festival promotional material — including but not limited to the website, flyers, invitations, program guide, etc. • Logo, business bio and hyperlink to appear on the festival website. • Signage promoting your business on/near two stages. • Two complementary invitations to attend sponsorship luncheon and sponsorship award function.


Packages available Silver partnerships have been tailored to those seeking strong representation and interaction with the Ganesh Festival audience in a particular western market. Our commitment is to work with you to deliver a meaningful connection at every touch point. Consideration: $3,000 + GST

Silver Partner

• Logo positioning for the event on all promotional material for the Ganesh Festival. • Half page ad in special edition magazine. • Verbal acknowledgement at all public events and announcements. • Logo displayed on Ganesh Festival promotional material — including but not limited to the website, flyers, invitations, program guide, etc. • Logo, business bio and hyperlink to appear on the festival website. • Signage promoting your business on/near two stages. • Two complementary invitations to attend sponsorship luncheon and sponsorship award function.

WE WANT TO WORK WITH YOU TO TRULY BRING OUR PARTNERSHIP WHICH LEVERAGES OUR PROPERTY IS A WIN FOR YOU, A WIN FOR US AND WIN FOR OUR AUDIENCE MEMBERS


Ganesh Festival