tip Travel magazine Croatia 013 (English edition) 11/2015 - 01/2016

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Interview

JASNA VANIČEK-FILA

JASNA VANIČEK-FILA, Head of the Bjelovar-Bilogora County Tourist Board

Bjelovar-Bilogora County Tourist Board

www.tzbbz.hr

Photo: Robert Kunštek

We spoke to Jasna Vaniček-Fila, Head of the Bjelovar-Bilogora County Tourist Board about the development of tourism and new tourism products.

Collaboration and new products for success Conducted by: Željka Kunštek ◆ Photo archive: Bjelovar-Bilogora County Tourist Board, Daruvar - Papuk Tourist Board, Bilogora - Bjelovar Tourist Board and Christmas Fairytale Cooperative Society

In the first nine months of 2015, the Bjelovar-Bilogora County has recorded a growth in tourist traffic of 30 percent in arrivals and 76 percent in overnight stays.

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tipTravelMagazine November 2015 - January 2016

n late 2014, you took over control of Bjelovar-Bilogora County Tourist Board, and this year, your county has already recorded double-digit growth of tourism traffic. Which actions preceded these results? The key definitely lies in the publicprivate partnership we launched, and in the constant collaboration between the Bjelovar-Bilogora County Tourist Board and the system of local Tourist Boards and the private sector in tourism. We are working together on developing the tourism offer and presenting ourselves together. Family-run farm estates, wineries, and excursion sites are being connected with

other content, so that the entire county content is branded. We are focused on health and wellness and food and wine as key products. We have boosted marketing and advertising, in all channels, on both the domestic and foreign markets. There are also many events and attractions in the county, from the Christmas Fairytale with more than 70 thousand visitors, to Daruvar's Vinodar, Bjelovar's Terezijana, BOK-fest, Doku-Art, and many others. We have also linked them to the offer of country estates and the Daruvar spa, so that one-day excursions (which, unfortunately, are not recorded by any statistics in Croatia, and we have around