ACTUALIDADES CURRENT AFFAIRS partnership with Lubrizol for the line of hyper-dispersants for
cisión. El conjunto de tales factores pedía un mayor enfoque y espe-
paints. For Fernando Abrantes, Ipiranga Química Superintendent
cialización”, agrega Bartholi.
Director, this shows the commitment of the company with the
El ejecutivo cuenta que, anteriormente, el departamento de ven-
paint sector and its customers, and the commitment to
tas era único para todas las líneas de productos, sin embargo, aún
collaborate, to provide solutions and to bring competitive
con la segmentación anunciada, ambos los sectores trabajarán de
strategies. “This partnership with Lubrizol is only the beginning,
forma integrada, pues son interdependientes.
because other products will also be added. We want to be an
Con la iniciativa, la empresa intensificó la contratación de pro-
accelerator in the solution process, always in a reliable way.
fesionales e invirtió en equipos de control de calidad y desarrollo,
All the customers will have permanent guarantee and technical
posibilitando un apoyo técnico más preciso para cada sector.
assistance by Ipiranga and Lubrizol, since we want to participate in the projects together with the customers”, said Abrantes. The event was held in August at Caesar Business Paulista, in São Paulo (SP), and they were present Jeff Norris, Lubrizol
En 2007, las ventasde Minérios Ouro Branco registraron un crecimiento del 20%, con fuerte salto en el área de Pigmentos & Especialidades Químicas, que superó los 35% de crecimiento. Este año, el director comercial cree que ocurrirá un resultado
Advanced Materials USA – Performance Coatings Group Technical
igual o un poco superior al de 2007, destacándose los segmentos
Market Manager, who gave a technical lecture about technologies
de Fibras (involucra celulosa molida para fines tixotrópicos en las
and benefits of the Solsperse® hyper-dispersants.
pinturas y pigmentos) y de Especialidades (que en Ouro Branco com-
According to Norris, Lubrizol offers to the paint industry the Solsperse® line of hyper-dispersants of pigments with
prende CMC (carboxilmetil celulosa), estearatos, sílices coloidales y precipitados y resinas).
characteristics as dispersion stability, color, productiveness and cost improvements. They are products with properties
Minérios Ouro Branco innovates the sales department
that allow increasing the content of pigment in the concentrate, leveraging the dying capability, and in the case of inorganic products, improving the coating capability.
The sales department of Minérios Ouro Branco was divided into two sectors: Mineral Additives & Fibers, and Pigments &
In September comes to the market the Solsperse® X300
Chemical Specialties. According to the commercial director
for UV systems and, the launching of the hyper-dispersant
José Carlos Bartholi, the main reason of this re-structure
for packaging, the Solsperse® 72700 is scheduled by October.
was the portfolio expansion of Ouro Branco in the
“There is already an excellent synergy between the companies
last two years, especially in the pigment and additive
with the intention of helping the customer to obtain better
mineral lines. “The increase of the business volume itself
products through successful processes,” comments Norris.
in the traditional sector of the company - the one of mineral
At the end of the lecture was showed a film made in the Ipiranga Química laboratory, at the Distribution Center in
additives – also led us to such decision. The set of such factors demanded a greater focus and specialization”, adds Bartholi.
Guarulhos (SP), which showed in a very objective way a
The executive tells that, before, the sales department
®
was unique for all of the product lines, however, even with
comparison of a paint formulation using the Solsperse
product, and another one without the hyper-dispersant.
the division announced, both sectors will work in an integrated fashion, since they are interdependent.
Minérios Ouro Branco innova sector de ventas
With the initiative, the company hired more professionals and invested in quality control equipments and development, making
El sector de ventas de Minérios Ouro Branco actúa ahora en dos divisiones: Aditivos Minerales & Fibras e Pigmentos & Especialidades Químicas. De acuerdo con el director comercial José Carlos Bartholi, el
possible a more accurate technical support for each sector. In 2007, Minérios Ouro Branco sales registered a 20% growth, with sharp rise in the Pigments & Chemical Specialties sector that surpassed the 35% growth.
principal motivo de esta reestructuración fue el crecimiento de la
The business director believes that this year the company will
cartera de productos de Ouro Branco en los últimos dos años, en
get result similar or a little higher than the 2007 result, standing
especial en la línea de pigmentos y de aditivos minerales. “El propio
out the sectors: Fibers (comprises ground cellulose for
aumento del volumen de negocios en el sector tradicional de la
thyrotrophic purposes in the paint and pigment industry) and
empresa - el de aditivos minerales - también nos impulsó a esta de-
Specialties (which in Ouro Branco comprises CMC (carboxyl methyl RTV|08-09|2008
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