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Different Types of Online Marketing

Search Engine Marketing (SEM)

SEM advertising is a form of digital marketing that uses paid ads on search engines and social media platforms to ensure that your brand reaches the right set of users, resulting in increased brand awareness and higher conversions and sales. Google AdWords is the most popular platform used for SEM. The biggest advantage of using SEM is that it starts working immediately and can be modified easily as and when required.

Content Marketing

Brand around the world are working on creating content that focuses on communicating with the customer rather than always selling. If you want to outsource your content marketing to a digital marketing agency, Mumbai, like other metro cities in the country, has many full-service agencies and content marketing specialists that will help you create and deliver valuable, relevant and consistent content.

Search Engine Optimisation (SEO)

Like SEM advertising, SEO, helps put your brand in front of the right target audience. However, unlike SEM, SEO is not a paid tool and uses organic means to help your website rank higher in search engine results. Some of the key aspects to doing SEO right involve making your website user friendly and technically sound, as well as incorporating the right keywords into your content and using backlinks effectively.

Social Media Marketing (SMM)

If you type ‘digital marketing agency Mumbai’ on your favourite search engine, you will get pages and pages of results. Any reputed name from this long list of agencies will be able to help you design and execute a SMM plan for your brand. The right visuals and snappy content are key to building a loyal following on social media platforms, especially Instagram.

Email Marketing

Email marketing is a great way to keep in touch with your existing customers and touch base with potential ones. Well-crafted email marketing campaigns can act as an effective sales funnel, helping you convert cold or lukewarm leads through a series of emails. You can even use email marketing to do interesting things like sending your customers a fun printable calendar every December.

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Profile for Tingseo

Different Types of Online Marketing  

Different Types of Online Marketing

Different Types of Online Marketing  

Different Types of Online Marketing

Profile for tingseo