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Different Types of Marketing Agencies in India Marketing is not just another business function. It is the way a business reaches out to its current and potential customers to make them aware of its products and/or services. It is a medium that allows businesses to communicate with their target audience and understand what they need, and consequently, deliver it to them. Marketing, as an industry, has been evolving since its conception. And marketing agencies to have evolved to keep up with this. While a typical advertising agency Mumbai has traditionally been home to was once the only form of marketing agency, today, with the emergence of different media platforms and the rapid growth of digital marketing, there are many kinds of marketing agencies in India. Let’s take a closer look at the more prominent ones among these: • Website and App Development agency - Your website and app speak volumes about your brand, and hence their design and content need to be just right. Since they are usually the first point of contact your potential consumers will have with your brand, the user interface and user experience need to be designed strategically keeping user behaviour and purchase patterns in mind. If you’re looking for a website agency, Chennai is home to some of the most reputed names in this field. • Advertising Agency - Last but not the least, advertising agencies, which are the oldest type of marketing agency, are still very much prevalent today, given the strong hold of traditional media like print, TV and radio. Many advertising agencies have kept up with the times by offering digital advertising services as well to their clients. If you’re looking to hire an advertising agency, Mumbai has always been and continues to be the headquarters of the leading advertising agencies in the country. • Creative agency - A creative agency is one that will help you with your branding and creative content requirements. Any reputed creative agency in Mumbai or any other city in India will have creative minds in-house that will brainstorm with you and your team to strategies, design and create creative elements, including offline marketing material, brand collateral, static images and videos. • Digital Marketing agency - Given the widespread use of technology by people across different economic and social strata, almost all brands today are looking to not only have a presence online, but also market themselves effectively using online marketing tools. Going a step beyond what a creative agency in Mumbai, Delhi, Bengaluru, Pune or any city in India offers you, a digital marketing agency will create the right content, visual and otherwise, for http://www.ting.in/


your brand and use digital marketing platforms like email, blogs, search engines and social media platforms to distribute it. • SEO agency - If you type ‘website agency Chennai’ in your favourite search engine, you’re likely to get pages and pages of results giving you names of agencies providing website development services in Chennai. You’re likely to shortlist from amongst the ones you see on page 1 of the search engine results, and it is exactly this user behaviour that has led to the rising popularity of SEO agencies. Search Engine Optimisation (SEO) is an organic way to improve your website’s search engine rankings through strategies like keyword inclusion, backlink integration and website optimisation.

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Different Types of Marketing Agencies in India  

If you’re looking to hire an advertising agency, Mumbai has always been and continues to be the headquarters of the leading advertising agen...

Different Types of Marketing Agencies in India  

If you’re looking to hire an advertising agency, Mumbai has always been and continues to be the headquarters of the leading advertising agen...

Profile for tingseo
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