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COO Bill Routt gives the playby-play of how MobiTV has changed the way people watch TV on all their devices.


Believe the Hype

Dennis Vickers on the Cloud Coming of Age

Show & Tell

The Era of SoftwareDefinedStorage


Mission critical without compromis Your path. Your choice. Your timeline. Experience a new era of mission-critical computing with HP Project Odyssey.*

Mission critical without compromise.

The power of HP Converged Infrastructure is here. Your path. Your choice. Your timeline.

Mission critical without compromise. Experience a new era of mission-critical computing with HP Project Odyssey.*

The power HP Converged is here. Your path.ofYour choice. Infrastructure Your timeline. Experience a new era of mission-critical computing with HP Project Odyssey.* The power of HP Converged Infrastructure is here.

Brought to you by HP & Intel®. Brought to you by HP & Intel®. Brought to you by HP & Intel®.

*For details on claim substantiation, visit *For details on claim substantiation, visit

© Copyright 2013 Hewlett-Packard Company, The information contained herein is subject to change without notice. © Copyright 2013 Hewlett-Packard Development Company, L.P.Development The information contained herein is subjectL.P. to change without notice. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

*For details on claim substantiation, visit

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

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a bit from the CEO W e are very excited to release the latest issue of BEAR Bytes Magazine. This is our 25th issue over the almost 9 years we have been in business. After a tough and overly aggressive third and fourth quarter of 2012, we stabilized our business in the first quarter of this year, and have had a great second quarter and summer at BEAR Data—in fact we are just completing our largest revenue month in our history in July! Many of our core vendors closed their fiscal years over the last few months which greatly impacted our revenue in a very positive manner over the last 3 months. We are growing again as a company and will continue to expand geographically, and in our offerings, as we look into the future. We have also seen much more maturity in our Professional Services Group as well as in IT Staffing and our Cloud offerings—each of these Service areas continue to expand rapidly. We have our two largest customer

and vendor events of the year coming up in the next few weeks and we hope you can make one of these. In Southern California, we have our BEAR Data Technology Day at the Races at Del Mar Race Track on Friday August 16th. For those of you further north we have our BEAR Data Charity Golf Classic at Wente Vineyards Golf Course in Livermore, CA on October 1st. These events sell out each year, so please visit our website and register! As we close out our 9th year in business we look forward to a mutually prosperous 2014 and beyond. Thank you for your continued support. As always I welcome your comments and feedback about any and all aspects of BEAR Data Solutions.

Don James Jr., Founder and CEO

We are now growing again as a company and will continue to expand geographically, and in our offerings, as we look into the future.

in this issue

8 15 minutes 12 STAFFING 14 the Cloud 16 app development 18 virtualization 20 storage 22 the agenda 24 product highlights 31 SHOW & TELL



BearBytes IS: Founder and CEO Don James Jr PROJECT MANAGER Dennis King Director of Marketing Shawna Zaw Editorial ConTent Lauren Ladoceour Bharath Natarajan Dennis Vickers Ryan Levy BearBytes Magazine TBH: Art+Execution Questions? Please contact: BEAR Data Solutions 128 Spear St, 1st Floor San Francisco, CA 94105 (800) 718-BEAR

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BEAR Data Cloud Rounding out our portfolio


here is little doubt the Cloud is relevant and is here to stay. Building, adopting, supporting, leveraging, criticizing, ignoring . . . no matter what your strategy, you and your business must address the options available from the Cloud. Whether considering a Private Cloud architecture or leveraging Public Cloud services, today’s IT leaders must be closer to their business to make critical decisions. Private Cloud architectures are an evolution from open systems computing designs from recent years. Server virtualization has provided IT architects the ability to build highly efficient IT environments for their companies. Latest network technologies and cheap bandwidth have allowed them to distribute resources across the globe. BEAR Data Solutions has been a leader in providing the expertise to allow our customers to maximize the benefits of Private Cloud computing. One of the most significant hurdles to considering a Public Cloud solution is trust. The advantages of leveraging an on-demand, low cost Public Cloud solutions are significant. The risk can also be significant.

Studies show that companies are tipping their proverbial toes in the water. Some without even knowing they are purchasing Public Cloud services. SaaS providers have paved the way for additional services to be offered as an on-demand product., Google and Netsuite are just a few of the household names that provide leadership in the SaaS world. GoGrid is a San Francisco based IaaS provider that has grown dramatically. They have provided easy to use, on demand computer and storage services for their customers. BEAR Data Solutions has spent years reliably servicing our customer’s IT requirements. This experience has enabled us to successfully grow into the IT services delivery arena and launch the BEAR Data Cloud. We have partnered with marketplace leaders Network Appliance and VMware to protect our customer’s critical data and provide backup and disaster recovery services via the cloud. Please ask your BEAR Data Sales Representative for more information about our cloud offering, virtual services and Cloud Suite for NetApp Environments.

by Jason Forrest, VP of Cloud Services


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Hardware and Software Engineered to Work Together To learn more, please contact BEAR Data Solutions at, or call us at 800.718.BEAR.


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The Game Plan MobiTV’s COO Bill Routt gives the play-by-play of how BEAR Data has helped them change the way people watch TV on all their devices.

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Bill Routt changing the view of the world at MobiTV headquarters in Emeryville, CA

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BEAR Bytes: Define for us what you do. Bill Routt: I am the COO at MobiTV leading a great team made up of quality assurance, engineering and operations. Prior to joining MobiTV four years ago, I spent over 10 years in network development at Sprint. I’ve since had the good fortune of working with talented teams who helped us execute on some major goals. BB: How has MobiTV evolved since you came on? BR: MobiTV’s roots are in whitelabel managed service TV and video delivery. We’ve been the provider of multiscreen TV and video for all of the tier-1 carriers in North America and beyond for several years. As the multimedia over IP ecosystem has evolved – faster networks, stateless distribution, proliferation of Android – and moved into the home, so too has MobiTV. MobiTV’s platform provides a complete, end-to-end solution for the delivery of multimedia over IP to any device: TV, set-top box, PC, tablet and smartphone. Delivering media outside the home over wireless networks is by far the most challenging use-case, and it’s that expertise – along with an expertise in Android – that gives MobiTV a unique advantage inside the home. We essentially solved the hardest part of the equation first - mobile. We also continue to play a leading role in the standards committees developing the next wave of technologies like Dynamic Adaptive Streaming over HTTP (DASH) and High Efficiency Video Encoding (HEVC) that will give an almost 50 percent gain over the current encoding standard.

concurrency, but the arrival rate is much flatter, so they don’t reach nearly the same level as a major live sporting event BB: How did BEAR Data help you make such strides? BR: They have been instrumental in our success. They’ve done an excellent job in terms of helping MobiTV vet and deal with major infrastructure partners like IBM, StoneSoft, Juniper, Oracle, RedHat, NetApp including everything from negotiating competitive prices to committing to see through the entire lifecycle of the partnership. On top of this, BEAR continues to bring us new ideas and innovation.

The ability to deliver live, large-scale events are something that we do better than anybody else, delivering 99.99 percent uptime.

BB: What are the top things people watch via MobiTV? BR: Live sports. We’ve been a major player in a lot or most of the major live sporting events and those are the things that drive the biggest usage. More importantly, we have delivered these with 99.99% up-time. Major news events also drive high

BB: What sort of goals did MobiTV present to BEAR Data when they needed help with their network design? BR: BEAR brought in infrastructure and advanced services for a completely new data center build out with the challenge to do so within six weeks. That was a huge factor in future-proofing our design so that we are able to scale quickly. I mean, the amount of work to build a scalable data center for this line of business, which has some very demanding technical requirements, is unheard of. But because of BEAR, we now have a template for a rapid data center deployment. And that’s something that we will use as a model on a go-forward basis as a sort of data center in a box, if you will.

BB: When you peak into the future, what do you imagine for MobiTV? BR: Right now, we’re working on a number of key international initiatives with large IPTV customer deployments that really utilize our in and out of home expertise. The industry has moved incredibly in the last couple years from device capabilities to the networks to video encoding processes. MobiTV has been a leader throughout the evolution and with some of the innovative advancements we’ve introduced and begun deploying for our customers, we see the next five years as being very exciting. 11

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The “big 4” Cloud, Mobile, Social and BI are driving staffing needs

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hile much of the press attention has focused on the unacceptably high national unemployment rate, these headlines mask a different challenge: a talent shortage in IT and other high demand skillsets. According to the TechServe Alliance IT Index, in January 2012, IT employment hit an all-time high of 4.1 million jobs and has grown rapidly since then. In the face of robust demand, the supply of IT talent remains constrained by a number of factors. With too few new workforce entrants choosing IT as a career and restrictive immigration policies, the supply of IT talent appears destined to be constrained. Fueling this IT spending is the move to the “big 4” today: cloud, mobile, social and analytics. Mobile growth and the resulting need for developers in this area is anticipated to rise rapidly between 2012 and 2015. Android is anticipated to be the leading platform worldwide followed by iOS. The move to the cloud is also occurring at a rapid pace. Nearly 75% of IT CIOs surveyed recently noted that they plan to move several critical functions to the cloud over the next two years. Analytics will also become a heavy user of IT services. Analytics tools are increasingly used by multiple industries, with Big Data tools like Apache Hadoop being the anticipated platform for a significant amount of this development. Other “big ticket” items for IT managers in the near future include improving storage, servers and network security. Beyond pay, many employers in a hot job market lose good talent because their hiring process is too slow or they fail to provide timely feedback to their outside IT Services firms. In an environment where high demand candidates often have multiple job offers, quick decision-making and timely feedback can make all the difference.

Nearly 75% of IT CIOs surveyed recently noted that they plan to move several critical functions to the cloud over the next two years.

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News Temp Staffing Demand Expected to Hit Record high in 2013

How has project management changed over time? The role of the project manager has recently morphed to include a diagnostic phase of work. This revised role is coined as a “consultative project manager.” Previously, after organizational due diligence had been performed and a project need justified, a series of tasks would be simplified and organized on a checklist and then this would be assigned to a project manager for delivery. The “consultative project manager” has eliminated the need for organizations to have a consultant diagnose the current situation and recommend a solution and a project manager to deliver the results needed to realize the solution. This change has served the project management profession well as it has benefited from a correction of perceptions – from being perceived as simply task coordinators and executors to critical and strategic thinkers who can perform the business due diligence. The clients have benefited because they have eliminated the need to have two separate resources ultimately lowering the total cost of each project.

Staffing Industry Analysts say the temporary staffing market will exceed its historical high next year, as employers continue to bring on greater numbers of contract workers. A recent annual survey and forecast predicts temp hires across all industries will reach 106 percent of their historical high during 2013. Some sectors will far exceed the average. In health care, temporary doctors brought in at short-staffed facilities or as fill-ins will be at 128 percent of their historical high, which was reached in 2008. IT and engineering/design professionals will be well above the average, with the former hitting 116 percent and the latter at 111 percent. If the supply of workers willing to accept these temporary roles is not readily available, pay rates will rise and time-to-fill will lengthen as buyers compete for scarce resources. 13

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cloud computing

Cloud Computing A funny thing happened on the way to the revolution


ost of us are familiar with the term “hype cycle”. Gartner coined it in 1995 and it’s used to describe the path a new technology takes through introduction, maturity and adoption. It’s a generalization but it provides a pretty good visual representation of how technologies move from hype to the mainstream. The hype cycle model states that technologies move through five stages. They are: Technology trigger: A breakthrough concept kicks things off. Media interest triggers significant publicity. Often no usable products exist and commercial viability is unproven. Peak of Inflated Expectations: Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies take action; most don’t. Trough of Disillusionment: Interest wanes as early adopters struggle. Producers of the technology shake out. Investments continue but with significantly stepped up caution. Slope of Enlightenment: Instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generations appear and more enterprises fund pilots; conservative companies remain cautious. Plateau of Productivity: Mainstream adoption starts to take off. Criteria for judging success are more clearly defined. Broad market applicability and relevance are clearly paying off.

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When it comes to technology revolutions I think Yogi Berra summed it up when he said, “The future ain’t what is used to be”.

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Peak of Inflated Expectations Plateau of Productivity

Slope of Enlightenment

Technology Trigger

Trough of Disillusionment

The hype cycle is a simplification, and there are numerous exceptions to this pattern; still, for those of us that have been around IT for a while it rings pretty true. While there’s room for debate, I would argue that Cloud Computing is in the Slope of Enlightenment phase. Along the way it has grown from its enabling technologies of virtualization and parallel computing into an expanded computing model. According to the NIST definition Cloud Computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g, networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. Notice what’s not in this definition. There is no mention of a specific technology. Instead it focuses on how the enterprise delivers technology. This shift in the definition of cloud computing from its enabling technologies is significant because it moves cloud computing from being driven by the technology vendors to the enterprise. Enterprises are adopting cloud computing not because of revolutionary new technology but because it gives them options that go beyond the traditional model. One of the options that cloud computing brings to IT is that it allows them to shift costs from a capital expense to an operating expense. Capital expenses are long term investments, operating expenses are pay-as-you-go. This is more than just making the balance sheet look better. With


today’s rapidly changing technology, IT managers can focus on what brings value to the enterprise now without worrying about outdated systems. Beyond the economic considerations, cloud computing allows the enterprise to quickly scale technology to the needs of the enterprise. It brings computing power on demand, with scalability and rapid provisioning, strategic decisions and even operating decisions are no longer constrained by available technology. Having the ability to scale is beneficial but not if it comes at the cost of significant administration and management. Fortunately, cloud computing also commoditizes the infrastructure which frees up IT departments to focus on their key objectives. With maintenance estimated at 80% of total IT expenditures much of what IT does in the traditional model is supporting the status quo. Shifting technology from something to be maintained to something to be consumed has a big impact on the enterprises ability to focus on what drives there business. When it comes to technology revolutions I think Yogi Berra summed it up when he said, “The future ain’t what is used to be”. Cloud computing started out as a set of very impressive technology advances, and as it’s moved along the inevitable hype cycle has morphed into a new model for delivering IT to the organization. With the agility and capabilities this new delivery model brings, cloud computing has the promise to transform the enterprise.

Author: Dennis Vickers joined BEAR Data in 2011. With over 30 years of experience in technical services, Dennis has been deeply involved with both the corporate and technical operations of organizations. He has a unique understanding of not only how to implement and operate technology, but also how that technology integrates and supports organizations. His breadth of experience allows him to effectively lead teams charged with designing, developing and implementing complex information technology systems. As an independent software developer, he worked both individually and as part of a small team to develop custom applications that supported the unique requirements of the clients. 15

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app development

Custom vs. Prepackaged How to pick the right one for you?


oday’s CIO faces more and more alternatives to solving particular IT problems. One of these alternatives is to choose between package software or to go for custom software to fulfill a set of business needs. There are fundamental differences and trade-offs between custom and packaged software. Prepackaged software is written by companies who build the software and sell it to multiple customers and thus have leverage by spreading development costs over multiple users. The most successful prepackaged software applications have been those that may be inexpensively customized or that form a platform on which other software is built. Examples of such software are the common productivity applications like word processors and platforms like operating systems, database engines, and web servers. With prepackaged software you can assume that it works well for its intended purpose, and that its features are well tested. In most cases it is not going to cost nearly as much as having a custom application

“ 16

developed. On the down side, since you are buying only what is prepackaged, you may not have the specific feature set that your business requires. Other disadvantages include vendor lock in, unexpected future updates and licensing problems. Custom software is developed either for a specific organization or function that differs from other already available software. It has the advantage of being able to be tuned for very specific needs. Common elements may be reused from project to project, but the overall program is unique. To have an application that offers exactly what is required, companies might have to pay a premium price. Custom environments can also sometimes be less costly because there are no license or maintenance fees. Both types of software are valuable for businesses. For common routines performed by many businesses, buying software off the shelf may be the best way to go. But when your business needs specific actions and results, you need to consider a custom software application.

With prepackaged software you can assume that it works well for its intended purpose and that its features are well tested.

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NEWS Cross-platform mobile app development Mobile development frameworks, such as Appcelerator’s Titanium and Adobe’s PhoneGap, provide platforms for developing apps for both iOS and Android. Some of the pros include increased development speed and hence lower costs, easy access to plugins and APIs, simplicity for web developers to use and support for enterprise and cloud services. Cons include the fact that all supporting features may not be included in updates, tools are restrictive, inefficient code and slower render time.

Hot new technology in Big Data is actually SQL! Traditional SQL is a very wellknown technology in companies while Hadoop can be a challenging system to learn, since it requires that users understand both its problem solving strategy, called MapReduce, and a programming language that supports MapReduce tasks. While Hive provides an SQLlike front-end for Hadoop, it neither implements full SQL semantics nor is it particularly fast. Over the past six months, vendors have responded to the demand for more corporatefriendly analytics by announcing a slew of systems that offer full SQL query capabilities with significant performance improvements. In addition, Hadoop 2.0 will be making SQL queries of Hadoop data easier. It replaces the MapReduce code in Hadoop with YARN that permits multiple analysis systems to co-exist with MapReduce.

What is responsive web design? From mobile browsers to netbooks and tablets, users are visiting your sites from an increasing array of devices and browsers. Are your designs ready? In simple terms, a responsive web design uses “media queries” to figure out what resolution of device it’s being served on. Flexible

images and fluid grids then size correctly to fit the screen. This design also provides easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices from desktop computer monitors to mobile phones. 17

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A virtual future Why virtualized O systems are better for business continuity

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ne of the biggest trends in IT over the last few years has been virtualization. A virtualized approach to infrastructure, management and deployment means that organizations can consolidate the number of servers they are running. As a technology, virtualization frequently utilizes clusters of optimized servers designed to maximize space and minimize power use. A virtual machine manager, or hypervisor, offers a virtual operating

platform that allows multiple operating systems to run on a single host computer. Virtualization has made a big impact in the field of business continuity and disaster recovery. The effect of unplanned down times can have huge consequences from loss of revenue to complete business failure. Such risks grow with the complexity of operating systems, networking, and multiple critical applications. With so many devices to maintain and keep running, particularly physical servers in the data center, ensuring systems uptime has become a much greater challenge. With virtualization, companies can reduce that footprint of servers, which means when they are planning for business continuity there are fewer devices to worry about. Server virtualization offers a pointperfect solution, reducing costs while also being more efficient than traditional models at preserving system uptime and data integrity. In addition, virtualization guarantees that information assets will continue to be accessible at all times. This is referred to as high availability (HA). Once only affordable by big businesses with deep pockets, virtualization brings the benefits of HA to SMBs as well. Using virtual servers to act as redundant backup servers in replicationbased high availability environments makes the deployment of this technology more economical. SMBs may not have the financial capacity to implement a backup data center, so virtualization allows them the benefits of HA without the added expense. There are more than just hard cost savings. There are also savings in time it takes to build physical servers versus deploying templates on a VM, automation with virtualization APIs and process engines to automate DR processes.

Server virtualization offers a point-perfect solution, reducing costs while also being more efficient than traditional models


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Sponsored Cover

NEWS Mobile devices and VDI

Microsoft and Oracle announce enterprise partnership In a significant new development for enterprise IT, Microsoft and Oracle recently announced a partnership that will enable customers to run Oracle software on Windows Server Hyper-V and in Windows Azure. Customers will be able to deploy Oracle software — including Java, Oracle Database and Oracle WebLogic Server — on Windows Server Hyper-V or in Windows Azure and receive full support from Oracle.

Mobile devices are a fact of life in today’s workforce, so IT security departments have very little chance of stopping the BYOD program. The question then becomes how to maintain enterprise security and protect sensitive data while accommodating today’s mobile workforce. While MDM software is a great tool for centrally managing device configurations and controlling access to email and other enterprise network services, it’s not foolproof. Here’s where a new generation of VDI mobile apps comes in. A VDI session is conducted entirely on a secure server. The mobile device only views the information directly from the server or other computing infrastructure and no data utilized in a VDI session persists on the device. If the device is lost or stolen, the sensitive data remains safely behind the corporate firewall.

How to virtualize Tier 1 Apps Moving Tier 1 enterprise apps to virtual infrastructure has been a massive challenge. Adding more than one instance of a heavily loaded Oracle, SQL Server or SAP instance on a shared environment leads more often than not to I/O bottleneck. This problem can be solved by using a high-performance, fully redundant storage hypervisor to yield fast, predictable response from the newly consolidated environment. The intelligent

software can manage the kinds of storage traffic that characterizes virtualized Tier 1 programs. The storage hypervisor cost-effectively resolves the contention for shared disks and the I/O collisions. It takes great advantage of new storage technology like SSDs and Flash memories, balancing those investments with more conventional and lower-cost HDDs to strike the desired price/performance/capacity objectives. 19

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Storage needs for Big Data

What it takes to think big

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ig data is a catch-phrase, used to describe a massive volume of both structured and unstructured data that is difficult to process using traditional database and software techniques. Examples of big data include online retailers loading website behavioral data into an analytical system and trying to improve the personalization of marketing campaigns, coupons, and offers. The video game industry is using big data for tracking during gameplay, predicting performance, and analyzing terabytes of data and operational logs each day. Key requirements of big data storage are that it can handle very large amounts of data and keep scaling to keep up with growth, and that it can provide the IOPS necessary to deliver data to analytics tools. The largest big data users like Google and Facebook, run hyperscale computing environments. These are made of large amounts of commodity servers with directattached storage. Redundancy is at the level of the entire computer and storage unit. If a unit has an outage of any component

it is replaced fully using mirroring. Such environments have PCIe flash storage alone in the server or in addition to disk to cut storage latency to a minimum. There’s no shared storage in this type of configuration. But hyperscale is not the only way. Many other enterprises can take advantage of big data analytics using more familiar configurations. SAN or block storage provides better performance for structured data and for server and application performance. The NAS file structure provides better performance for unstructured data and scale-out file sharing. The advantages of solid state include high IOPS with a small form factor. The ability to add SSD drives to an existing infrastructure could greatly extend the life and usefulness of the existing investment, without having to remove and replace the entire infrastructure. There are many more factors that go into designing the best storage architecture for big data. This is why the advice of an experienced solution provider with access to a number of relevant options is essential.

Key requirements of big data storage are that it can handle very large amounts of data and keep scaling to keep up with growth


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News Solving storage bottlenecks in a VDI environment

How Cloud based anti-virus works The demand for cloud-based anti-virus software has gone up as more and more computing devices that are cloud dependent— like tablets and smartphones—have started to become susceptible to virus attacks. Cloud based anti-virus software can’t function if it’s only in the cloud, since most devices won’t provide administrative access to programs hosted remotely. Cloud-based anti-virus software requires you to download a small native app on your device which then acts as the anti-virus, with its database and heuristics data being hosted on the cloud. There are also cloud based anti-virus software that use web browser extensions or Active X and Java to gain proper access to your device.

Enterprises are finding that the biggest obstacles for deploying large-scale virtual desktop infrastructure (VDI) are storage costs and performance bottlenecks associated with scaling virtual desktops. Traditional storage systems cannot meet the performance requirements of high R/W or I/O spikes that are present in virtual desktop environments. Flash memory technology is fast becoming the key to solving many of these storage problems in a VDI implementation as it has the advantage of providing much greater I/O performance than just spinning disk.

What is Object Storage? Object storage describes the approach to manipulating discrete units of storage called objects. Objects contain data but unlike files, objects are not organized in a hierarchy. Every object exists at the same level in a flat address space called a storage pool and one object cannot be placed inside another object. Both files and objects have metadata associated

with the data they contain, but objects are characterized by their extended metadata. Each object is assigned a unique identifier which allows a server or end user to retrieve the object without needing to know the physical location of the data. This approach is useful for automating and streamlining data storage in cloud computing environments. 21

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the agenda

Events calendar 2013


Aug 16

Aug 28

Oct 6-9

Del Mar Technology Showcase in Del Mar, CA

NetApp Federal Movie Premier in San Antonio, TX

MISAC Trade Show in Monterey, CA

Oct 9

Oct 23

Oct 30

Nov 10-13

Charity Golf Tournament in Livermore, CA

IT Summit in Los Angeles, CA

TechTarget Storage Decisions in San Francisco, CA

Connect 13 in San Diego, CA

Nov 14

Nov 19-22

Dec 5

Dec 5

IT Summit in San Francisco, CA

CETPA Trade Show

CIO Synergy Trade Show in San Francisco, CA

Data Center Connectors Trade Show in San Francisco, CA

Dec 5

Dec 12

IT Summit in San Diego, CA

BEAR Data Holiday Party in San Francisco, CA

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Sponsored Cover

bear around town

Top Producer Hawaii

Bear Data Solutions was proud to

bring this year’s Top Producer Incentive trip to the Island of Maui. Attendees were treated to all suite accommodations where they enjoyed golf, spa and dinners. A special treat for the group on our last night was a private luau overlooking the pacific ocean. May 2013. The Fairmont Kea Lani Resort, Maui.

Innovation In the Cloud Event with GoGrid. Happy hour with guest speaker James Gosling, the creator of Java.

CIO Awards Silicon Valley Business Journal and San Francisco

May 22nd

Business Times Bay Area Chief Information Officers Awards Event.

111 Minna Gallery,

Brad Thompson presented an award for the best CIO in “Innovation and


Transformation.” June 13th, 2013. The Fairmont Hotel. San Jose, CA 23

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product highlight New Possibilities for Your Business with the World’s Fastest Database Machine

Hardware and Software Engineered to Work Together Oracle Exadata Database Machine is delivered completely integrated and balanced for optimal performance. There are no unique configuration requirements and no special Oracle Exadata certification. Update your data warehouse in near real time. Run reports that once took three hours in just 20 minutes. Consolidate multiple databases onto a single platform. Oracle Exadata Database Machine loads data faster, returns queries sooner, and sets new IT performance standards. It’s secure, it’s scalable, and all of it— hardware and software— is supported by Oracle.


Future in a Box Faster, more flexible, and highly available, Oracle Exadata is shaping the future of IT by delivering the complete technology stack—hardware, software, and everything in between—in a reliable, redundant database machine that’s easy to manage, fast to deploy, and fully supported by a single vendor. Preconfigured, scalable, and secure, Oracle Exadata Database Machine addresses the needs of today’s businesses with extreme performance for enterprise data warehousing, online transaction processing (OLTP), and mixed workloads.

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product highlight Extreme Ease of Use Keeps IT Simple Easy to deploy and manage, Exadata runs—with no changes— with all Oracle Applications. Even the expertise of your DBAs and system administrators is directly transferable.

Oracle, you significantly reduce implementation risks, downtime risks, and support risks. With only one vendor to call, there’s no runaround— just faster resolution.

Better information, more flexibility, and lower IT costs with extreme performance. Experience the extreme benefits of Oracle Exadata today.

Exadata is easy to upgrade in the field with no interruption to your of Oracle Exadata today. existing system. And, because all Exadata components are from

QTS Data Centers without Compromise®

QTS is a growing force in the data center industry. Our momentum is built on the strength of our people and their expertise. QTS The only national provider of a complete data center platform with Custom Data Center (C1), Colocation (C2), and Cloud & Managed Services (C3). QTS Owns a coast-to-coast, national portfolio of state-ofthe-art, mega data centers located in strategic markets with ample power and expansion capacity. QTS Delivers industry leading physical & logical security and compliance. ®



Jersey City, NJ



Sacramento, CA








Santa Clara I, CA Santa Clara II, CA

For more information, contact your Bear Data representative at: 1.800.718.BEAR or QTS Channel Manager: Wendy Holmquist at 925.949.6857 or

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Overland Park, KS

Lenexa, KS

Richmond, VA ®


Wichita, KS Dallas, TX



Suwanee, GA Atlanta, GA



Miami, FL

7/31/13 12:26 PM

product highlight AGILITY...Period! Speed Up Deployments with a Single Flexible Low Cost Converged Architecture Industry trends indicate a vast data center transformation toward shared infrastructures. By using virtualization, enterprise customers have embarked on the journey to the cloud by moving away from application silos and toward shared infrastructure, thereby increasing agility and reducing costs. Cisco and NetApp have partnered to deliver FlexPod®, which serves as the foundation for a variety of workloads and enables efficient architectural designs that are based on customer requirements.

NetApp Flexpod Highlights •

Converged infrastructure speeds deployment of business applications.

Flexible IT architecture scales up or out for future growth.

Cooperative Support model resolves sharedinfrastructure issues fast.

FlexPod integrates bestin-class Cisco and NetApp components into a unified, validated datacenter architecture.

FlexPod Data Center Platform The FlexPod® data center platform is a prevalidated solution combining storage, networking, and server components and integrating them into a single flexible architecture. The FlexPod data center platform is designed to speed the deployment of infrastructure and business-critical applications with reduced cost, minimal risk, and increased flexibility. FlexPod components include NetApp® unified storage systems, Cisco® Unified Computing System™ servers, and Cisco Nexus® fabric. The FlexPod architecture can scale up or out, and can be optimized for a variety of mixed workloads in both virtualized and non-virtualized environments.

The FlexPod Platform FlexPod is a data center platform from Cisco and NetApp that hosts infrastructure software and business applications in virtualized and non-virtualized environments.


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7/31/13 12:25 PM

product highlight HP ProLiant — The World’s Most Self-Sufficient Servers

BladeSystems Industry-standard servers featuring all-inone storage and server infrastructure

ProLiant ML Flexible, expandable tower and rack/tower options for growing businesses

HP ProLiant DL Rack Mount Server Series Density optimized solution for flexibility and manageability

HP ProLiant Generation 8 servers feature embedded automation and intelligence that cut lifecycle operations tasks, facilities overhead and downtime costs. Powered by the HP ProActive Insight architecture, ProLiant Gen8 servers continuously analyze thousands of system parameters to optimize application performance, proactively improve uptime, and give you insight into every aspect of your IT infrastructure. With the ProActive Insight architecture inside, ProLiant servers virtually take care of themselves.

3x increased administrator productivity with HP Smart Update

6x performance increase for demanding workloads

Delivers 70% more compute per watt

66% faster problem resolution with industry’s first comprehensive, cloudbased management and support portal

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7/31/13 12:02 PM

product highlight Build a Next-Generation Network Cisco Nexus 7000 Series Switches

Create the network foundation for your next-generation data center. The modular Cisco Nexus速 7000 Series Switches deliver the highest-density 10 Gigabit Ethernet ports in the market, with up to 768 10-Gbps ports and more than 17 terabits per second (Tbps) of switching capacity, support for 40 and 100 Gigabit Ethernet interfaces, and a comprehensive Cisco速 NX-OS Software feature set. The Cisco Nexus 7000 Series Switches are designed to meet the requirements of next-generation data centers, Cisco Data Center Interconnect (DCI) solutions, data center aggregation, spine and leaf architecture, and data center end-of-row (EoR) access designs.


The Cisco Nexus 7000 Series runs on Cisco NX-OS Software, which is designed to help transform your data center into a highly scalable asset while protecting yourinvestment in your existing framework. Cisco Nexus 7000 Series features availability and reliability: it provides continuous system operations, permitting maintenance, upgrades, and software certification without service

interruption. The combination of process modularity, modular patching, Cisco ISSU capability, nonstopforwarding (NSF), automatic graceful restart, and stateful process restart reduces the effects of software upgrades on data plane fowarding.

Cisco Nexus 7000 Series 4-, 9-, 10-, and 18-Slot Switches

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7/31/13 12:24 PM

VMWare FP 201308_B.pdf




9:14 AM

The platform of the past is no match for the data center of the future.








The Software-Defined Data Center from VMware. We’re not retrofitting 20-year-old operating systems with virtualization. Choose the world’s most proven enterprise virtualization technology and reach new levels of efficiency, control and agility for the new cloud era. VMware vCloud® Suite delivers the Software-Defined Data Center, now.


BEAR Data Staffing Your Key to IT Staffing

One of the key differentiators between BEAR

Network Engineers, Network Architects, Network

Data and traditional staffing firms is that BEAR Data

Administrators, Network Project Managers, NOC

Solutions is an international systems integrator

Technicians, and IT Operations Management in

specializing in infrastructure solutions (cloud, data

all areas of infrastructure – routing & switching,

center, security, networks & systems, storage) and

security, storage, virtualization, application

professional services around these offerings. With these grass roots services in place,

optimization, and voice. BEAR Data’s vetting process has

a natural extension for BEAR Data was

proven its effectiveness for our clients

staffing services, with a focus around

(from early to late stage startups up to

our key expertise – IT Operations. This

large enterprises), where we have saved

process was specifically built to enable a superior vetting process targeted toward

them countless hours of interviewing and delivered highly talented people.

800.718.BEAR Technology. Innovation. Delivered.

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7/31/13 12:00 PM

show & tell


ou’ve been in the car all day running around – your stomach is growling, your energy is depleted and even left-over meatloaf from last weekend starts to sound like a delicious option. Do you race home to make a meal that you know is going to take at least 10 minutes to make and you’re still 20 minutes from home? Chances are rather slim, so instead you pull into the next fast-food (or salad bar) joint, tell them you want a number 4 with everything, hand over your credit card and voila… you can quickly sink your teeth into something.

Thanks to the advent of smartphones and cloud services we have become accustomed to the fast-food approach to getting what we want. Similar to walking up to a vending machine with some change and selecting that chocolate bar of choice – you barely blink an eye and your snack is delivered to you… Not only is this efficiency creeping into our workplaces, it is now becoming an expectation. The thought of waiting 2 weeks for an application or the underlying storage to be deployed is in many ways archaic… especially when cloud services allow you to simply provide a credit card and bang! your storage, virtual machine and application are available. I know, I know, the reality is not always that simple – and there are certainly concerns and gotchas with this approach, but in many cases, it is an efficient answer to getting what you want when you want it.

As we enter the era of Software-Defined-Storage (SDS) we provide yet another crucial building block required to deliver effective, efficient and timely services. We live in a “now” world, where patience is short and expectations are high and we constantly rely on the tools and means to deliver on the demanding services of organizations. In a similar way to being able to drop those coins into the vending machine, users should have the ability to request additional storage resources with the expectation of this being deployed quickly and efficiently. Not all storage systems are created equally and today there are only a handful of storage manufacturers than can truly deliver and SDS platform. There are a handful of interesting startups that are focused solely on SDS that will be the Achilles heal of any major storage manufacturer that doesn’t see this as a reality. I’m a firm supporter of this technology trend and certainly look forward to this changing landscape.

Feed me, feed me now!

Ryan Levy on the era of Software-Defined-Storage

Ryan Levy leads leads the Storage, Virtualization & Data Center team and brings over 15 years experience in the IT industry. With an exceptional track record and a number of vendor accolades, Ryan has been at the forefront of the Data Center business having developed successful go-to-market strategies, technology roadmaps and methodologies. Ryan works closely with our executive team and VP of Professional Services to ensure the Data Center business employs best-of-breed technologies that are aligned to our overall technology direction. Prior to joining BEAR Data, Ryan was the Director of Technology Solutions and Architecture for a Storage and Data Center focused startup. Having determined the key vendor technologies and services offerings, Ryan ensured that the company was successful in attracting large multi-national and global customers along with industry-recognised consultants and architects. Ryan has held senior technology roles at a global systems integrator as well as a tier-1 global storage vendor. Ryan has received awards from the two leading tier-1 storage vendors and has long been recognized as a key player in the data center arena. He holds almost 50 industry certifications from numerous vendors in the data center arena. 31

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7/31/13 1:29 PM

©2011 Cisco Systems, Inc. All rights reserved.

we’re not just making servers. we’re making server history. While innovation comes rapidly in the IT industry, basic server architectures haven’t changed for decades. That’s why Cisco introduced the Cisco Unified Computing System - which integrates compute, networking, storage access and virtualization. IT departments dramatically reduce data center complexity while: • Lowering operating costs by up to 30%. • Reducing deployment times from weeks to minutes. • Harnessing the power of over 30 world-record performance benchmarks. The Cisco Unified Computing System signals the next evolution of the data center - where everything, and everyone, works together like never before.

Find out more at


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10/15/12 6:41 PM

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