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The Bulletin

Februar 8, 20 10 ebruaryy 1 18, 201

Unlocking the secrets of social media

Page 3 Conserve our resources. Recycle this newspaper.

Sco tt W achtler Scott Wachtler Chief Reporter

Still don’t know the difference between Facebook and LinkedIn, Digg and Flickr, YouTube and Twitter? You’re not alone. For the less Internet-savvy, these websites can seem like strange, perhaps intimidating wastes of time. West Roxbury Main Streets is looking to clear up the confusion and help businesses, or anyone interested in benefiting from the “new media� landscape by holding a Social Media Marketing Seminar on Feb. 25 at the West on Centre restaurant from 6-8 p.m. Working with Main Streets are local social media gurus Tim White and John LaRosa who will join forces for the seminar. This isn’t the first time White has spoken in the Parkway about the benefits of social media. He held a similar meeting about a year ago. “In that period of time, so much has changed,� White said. “The amount of people who use the web for socialization, information and networking has grown exponentially in just 12 months.� White said that change makes it even more important for businesses to meet their customers where they are. “One of the mistakes a lot of companies make is that they expect people to come to them, but the dynamic has changed a little bit,� he said. “What’s required now is that you’ve got to engage people in the places online where they are. That could be on Facebook, Twitter, LinkedIn or it could be on YouTube, or it could even be in a conversation stream. So it can be a little more challenging.� White said one of the myths he’s looking to destroy at the seminar is that social media marketing is easy and free. Neither is true, he admits. He said general media consumers can afford to use online media as a playground for games like Facebook’s Farmeville, but not businesses. “Someone’s got to provide

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Tim White shows off just some of the equipment he uses to create multimedia social networking content. PHOTO BY SCOTT WACHTLER

content and value added information that generates conversation. The press has done a great job with that, but businesses should also,� he said. According to White, there is still room for traditional marketing. Social networking, along with newspaper ads can be very beneficial in reaching customers, White said. As the vice-president of Century 21 Carole White Associates in West Roxbury, White said he has run ads educating potential customers about first time home buyer tax credits. “Along with that full page ad I did multi-media video that was distributed on my website and on YouTube and multiple networks,� he said. “The message is that there is still a significant audience that reads the paper, but there are other media the information can be sent to also.� White said newspapers are still vital and can be used with social media by businesses to integrate their message and reach larger numbers of customers. But social networking isn’t only for businesses, White said.

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The Bulletin

Page 8

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Social media ing as a tool. “Civic associations can really benefit from this,� he said. “All social networking is a tool that helps bring people together. It strengthens relationships and is a much more efficient way to build a network of relationships.� According to LaRosa, White will focus on the specifics of social media, such as how to sign up at certain Web sites, as well as the features of the various available networks. Meanwhile, LaRosa will focus on what the networks can do for business owners and what they should and should not do while on-line. LaRosa, who acts as a social media consultant for businesses and lately political campaigns, believes on-line social

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ing at ABCD and taking English classes. Yohanna Pena is also from the Domincan Republic, but she came here just three years ago. â&#x20AC;&#x153;I love this country because this country gave me a lot of opLegal On or after February 20, 2010, Roslindale Self Storage Inc., 44 Lochdale Rd., Roslindale, MA, will dispose of or sell for charges due the contents of Unit #B125 (Fanilia Duvert); Unit #M403 (Richard Godsoe); Unit #M405 (Jean-Claude Mondelus); Unit #M413 (Marcos Miro-Febus); Unit #M426 (Dania Melo); Unit #G535 (Jim Hunt); Unit #M468 (Kenol Jeanbaptiste); Unit #G515 (Margarita Milla). West Roxbury/Roslindale Bulletin, 2/11/10, 2/18/10

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Miracle Prayer Dear Heart of Jesus, in the past I have asked You for many favours. This time, I ask you this very special one (mention favour). Take it, dear Heart of Jesus, and place it within Your own broken heart where Your Father sees it. Then, in His merciful eyes, it will become Your favour, not mine. Amen. Say for three days, promise publication and favour will be granted. â&#x20AC;&#x201D;T.B.S.

Which West Roxbury native went on to star in

THE BREAKFAST CLUB Anthony Michael Hall, born in West Roxbury, starred in The Breakfast Club, Sixteen Candles and on TVâ&#x20AC;&#x2122;s The Dead Zone.

Member FDIC

continued from page 3

networks are the new frontier of advertising. â&#x20AC;&#x153;Social media is revolutionizing marketing as we know it,â&#x20AC;? said LaRosa. â&#x20AC;&#x153;Traditional marketing, direct advertising, many of the other platforms are still useful, but social media turns marketing on its head. Basically, itâ&#x20AC;&#x2122;s word of mouth on steroids.â&#x20AC;? According to LaRosa, although it can be easy for anyone to sign up at a social network Web site, it does take some work to generate the kind of attention business owners typically seek in advertising. The seminar is sponsored by West Roxbury Main Streets, which has embraced the use of social networks in the last year. â&#x20AC;&#x153;Main streets is now tweeting,â&#x20AC;? said LaRosa. â&#x20AC;&#x153;Main

ABCD continued from page 2

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Februar 8, 20 10 ebruaryy 1 18, 201

Nobody knows Roxbury like Way we do. Banking theWest Cooperative

portunity. I want to improve my life,â&#x20AC;? she said. â&#x20AC;&#x153;I am studying to get a better a job. Now, Iâ&#x20AC;&#x2122;m working in cleaning and I hate it.â&#x20AC;? According to Pena, she came over to marry her husband, whom she met over the Internet. Her husband was born in the United States, but his family is from the Dominican Republic. In the Dominican Republic, Pena had been enrolled in the University, but she ran out of money before she could finish her program. She hopes to reclaim her ambition to got a college degree here in America. â&#x20AC;&#x153;I want to go to college to get some certification as a medical assistant. Cleaning is not my job. Itâ&#x20AC;&#x2122;s temporary,â&#x20AC;? she said. Last Thursday was the third year anniversary of Zoica Xhillareâ&#x20AC;&#x2122;s arrival in America from her native home of Albania. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s a special day for me,â&#x20AC;? she said. Although she already earned a college degree and was doing work related to computerized mapping, after losing her job, she and her family decided to travel across the globe, in pursuit of the many opportunities in the United States. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s much better in the United States because people are always working. Everybody can improve their lives,â&#x20AC;? she said. â&#x20AC;&#x153;I thank the God, for the realization of my dream of having my family with me in the United States.â&#x20AC;? According to Xhillare, among the biggest changes she has had to adjust to was the difference in pace in day-to-day life in America from Albania. â&#x20AC;&#x153;In America you need to rush all the time,â&#x20AC;? she said. Seven years ago, Mirlande Jeanty came to the United States with her mother. When she first arrived,

Streets wants to get all the folks who are interested in social media to be helping each other out to build the business community of Main Streets.â&#x20AC;? â&#x20AC;&#x153;We encourage all of our local businesses to attend this free seminar to learn the many benefits of social media marketing,â&#x20AC;? West Roxbury Main Streets Executive Director Kara Oâ&#x20AC;&#x2122;Connor said in an e-mailed statement. â&#x20AC;&#x153;In these difficult economic times many businesses have had to reduce their marketing and advertising budgets. Having an effective social media strategy allows companies to market themselves at no cost, often in just minutes a day.â&#x20AC;? Staff Reporter Zack Huffman contributed to this story Jeanty was surprised at how different America was from the expectations she developed watching American television shows and movies. In Haiti, she spent ten years teaching at a beauty school. Now she works in a hair salon. The internationalism of the class was most recently felt when the 7.0 magnitude earthquake struck Haiti last month. According to Lumarr, regardless of which country they were originally from, because they had gotten to know people from Haiti, they were more capable of feeling the pain of the ravaged country. â&#x20AC;&#x153;I think that the class was very empathetic. It was very intense, but not as intense as the people who are going through it,â&#x20AC;? she said. â&#x20AC;&#x153;I think that the people in the class were as supportive as they could be. Thereâ&#x20AC;&#x2122;s no way I could imagine what the people are going through.â&#x20AC;? â&#x20AC;&#x153;Everybody was affected by it. I cried,â&#x20AC;? said Pena. Jeanty was at work when she found out about the earthquake. â&#x20AC;&#x153;I was really sad. I was crying,â&#x20AC;? she said. As soon as she was able to leave work, she bought a calling card so she could try to contact family and friends, but she did not immediately have any luck. She later found out that she had lost two cousins to the disaster. For Jeanty, perhaps one of the most chilling thoughts that crossed her mind was what would have happened if she had not been able to get her husband and kids from Haiti to America just three months before the earthquake hit. â&#x20AC;&#x153;I said â&#x20AC;&#x2DC;thank you God, you saved my life and my kids,â&#x20AC;? she said. â&#x20AC;&#x153;I donâ&#x20AC;&#x2122;t know what would have happened if they had been there. I definitely would have gone.â&#x20AC;?


WRMS Social Media Marketing Seminar Feb. 25 @ West