REGEN The Brand Bible
Wakawakawakawaka Pacman - 1980
CONTENTS About ReGen Who We Are? Manifesto The Team WorkďŹ‚ow Design Principles Colour Typography Logo Contact
WHO WE ARE? We are an Indie games company from Bournemouth who create exciting and innovative products. We thrive from achieving the impossible with a small team of highly ambitious indivduals. We are the nerds who achieved in school and avoided sport. We are going to take over the world. As a company, we aim to bring distinctive and thrilling games to the forefront of this expansive industry. We use the most contemporary technology to transform and ReGenerate concepts into reality.
MANIFESTO We are a centre for innovative gaming We are driven by simplicity We are determined to create quality player experiences We seek to design unique content We believe communication is the key to success We adapt and thrive from making the impossible, possible We refresh an already saturated market with our ideas We take an objective and create a wellspring of diversity We approach each project with initiative We constantly learn and evolve as a company
TIM LEAD DESIGNER @timvanriel
DEMETRIS LEAD PROGRAMMER @demetrisregen
JOSH SOUND DESIGNER @josh1768
ELIOT DESIGNER @EliotLindsell
NICK EXECUTIVE DESIGNER @nicklancey
TOMMY DESIGNER @TommasoTura
WORKFLOW Project Management Role Assignment Plan Design Implement Test Evaluate Quality Check Deploy
& diverse gaming.
PRINCIPLES BRIGHT COLOURS
STRAIGHT LINES SIMPLE
COLOUR ReGenâ€™s soft, pastel colours evoke a sense of fresh, clean and simple design. These colours reďŹ‚ect our personality and creative principles. Each tone compliments the next, working to visually enhance the user experience.
(247, 144, 3)
(107, 196, 168)
(70, 175, 227)
(48, 48, 48)
TYPOGRAPHY We believe the art of arranging type in a certain series assists in forming a language simple enough to convey our perspective on design.
FONTS Simplifica Simplifica is used as a heading font, categorising each section within the brand bible. The Quick Brown Fox Jumps Over The Lazy Dog
Aller Aller is a simple sans-serif font, used for paragraphs and general text. The Quick Brown Fox Jumps Over The Lazy Dog
Walkway Walkway is our logo font, used to complement our iconic joystick. The Quick Brown Fox Jumps Over The Lazy Dog
LOGO Our graphic symbol enables us to distinguish ourselves from the competition and become a recognised brand of gaming.
REGEN REGEN REGEN
GET IN TOUCH? As a company, constant contact from our clients and users help us to maintain a high level of consistency and respond to any feedback we feel is constructive. Facebook - ReGenGames Instagram - @ReGenGames Twitter - @ReGenGames
A book displaying our brand values.