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REGEN The Brand Bible


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CONTENTS About ReGen Who We Are? Manifesto The Team Workow Design Principles Colour Typography Logo Contact


ABOUT REGEN


WHO WE ARE? We are an Indie games company from Bournemouth who create exciting and innovative products. We thrive from achieving the impossible with a small team of highly ambitious indivduals. We are the nerds who achieved in school and avoided sport. We are going to take over the world. As a company, we aim to bring distinctive and thrilling games to the forefront of this expansive industry. We use the most contemporary technology to transform and ReGenerate concepts into reality.


MANIFESTO We are a centre for innovative gaming We are driven by simplicity We are determined to create quality player experiences We seek to design unique content We believe communication is the key to success We adapt and thrive from making the impossible, possible We refresh an already saturated market with our ideas We take an objective and create a wellspring of diversity We approach each project with initiative We constantly learn and evolve as a company


THE TEAM

TIM LEAD DESIGNER @timvanriel

DEMETRIS LEAD PROGRAMMER @demetrisregen

JOSH SOUND DESIGNER @josh1768

ELIOT DESIGNER @EliotLindsell

NICK EXECUTIVE DESIGNER @nicklancey

TOMMY DESIGNER @TommasoTura


WORKFLOW Project Management Role Assignment Plan Design Implement Test Evaluate Quality Check Deploy


PERSONALITY CURRENT

AWESOME

ADAPTIVE

BADASS

WE EFFICENT

Deliver entertaining

INDIE

& diverse gaming.

SLAMMIN’

FLEXIBLE CREATIVE

CRUNK


DESIGN


PRINCIPLES BRIGHT COLOURS

CLEAN

STRAIGHT LINES SIMPLE

FLAT DESIGN


COLOUR ReGen’s soft, pastel colours evoke a sense of fresh, clean and simple design. These colours reect our personality and creative principles. Each tone compliments the next, working to visually enhance the user experience.


Sunset Orange

Aqua Marine

#f79023

#6bc4a8

(247, 144, 3)

(107, 196, 168)

Ocean Blue

Midnight Grey

#46afe3

#303030

(70, 175, 227)

(48, 48, 48)


TYPOGRAPHY We believe the art of arranging type in a certain series assists in forming a language simple enough to convey our perspective on design.

REGEN Regen


FONTS Simplifica Simplifica is used as a heading font, categorising each section within the brand bible. The Quick Brown Fox Jumps Over The Lazy Dog

Aller Aller is a simple sans-serif font, used for paragraphs and general text. The Quick Brown Fox Jumps Over The Lazy Dog

Walkway Walkway is our logo font, used to complement our iconic joystick. The Quick Brown Fox Jumps Over The Lazy Dog


LOGO Our graphic symbol enables us to distinguish ourselves from the competition and become a recognised brand of gaming.

REGEN


REGEN REGEN REGEN


CONTACT


GET IN TOUCH? As a company, constant contact from our clients and users help us to maintain a high level of consistency and respond to any feedback we feel is constructive. Facebook - ReGenGames Instagram - @ReGenGames Twitter - @ReGenGames


www.regen-games.co.uk


ReGen Brand Bible