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Welcome

Welcome to 2011 MyBusiness Media Kit, which explains each of the My Business products. We invite you to read it at your leisure and hope it helps you to understand how to reach our ambitious audience. As you read, you won’t find us boasting we’re the “leading” brand or the “best” small business magazine. You’ll make up your own mind about that. But you will find an honest representation of what we stand for, what we’re trying to achieve and the products we create.

My Business products My Business connects ambitious business owners to valuable sources of information, insight and opinion, through four products. • A monthly magazine with a circulation of 40,000 • A vibrant website (Relaunch February 2011) • Events • An annual awards program


Our guiding principles My Business believes size doesn’t matter, but ambition rules. Ambition is critical because not every business wants to grow. This means the argument about where small business ends, big business starts and the qualities of the two are moot. My Business is therefore interested in business that do want to grow—ambitious business people—and we try to help them reach their goals.

Sharing insights and stories “Inspiration” is a term that gets used a lot in the business world. My Business believes inspiration makes you want to get into business. Our products share stories and insights that describe how real businesses have done things well, so that our audience deserves the chance to learn from the experiences of their peers and replicate those experiences themselves. We also believe that when our audience turn to us for information, we should reward their ambition and their investment of time with exclusive, actionable articles and events that they can put to immediate use. Everything we do at My Business tries to help business people reach their goals.


magazine

Magazine

Content

aimed at ambitious business owners.

with entrepreneurs they can recognise as peers

My Business Magazine is a monthly magazine

My Business Magazine aims to connect readers who share their challenges and are therefore valid

Re-launched in October 2010, the magazine is

sources of experience they can both relate to and

positioned as a trusted advisor, giving up-to-date

replicate.

information that business people can start to use as soon as they finish reading.

My Business Magazine dedicates monthly coverage to Finance, Marketing and Technology.

With a circulation of 40,000 and a monthly

These three topics are essential to any business,

page count of 80+, the magazine is designed

and the Section Editors for these three topics are:

to offer readers the chance to sample insights, experiences and instructions from clever entrepreneurs, thinkers and professional practitioners.

Fast facts Australian Circulation: 40,000 Readership: 105,000 Cover Price: $6.95 incl GST

Finance: Tiffany Hutton Marketing: Natalie Apostolou Technology: Lia Timson The magazine also offers regular coverage of issues that impact business, including:

• Franchising

• Human resources

• International trade

• Personal wealth management

Frequency: Monthly (11 issues per year)

• Education

Core Target: Business management and key

• Sales technique

• Government policy

business decision-makers Content: Management issues, business opportunities and growth strategies Distribution: Newsstand, subscriptions, SME partner relationships, and industry associations


A part of the Australian business community My Business Magazine is an active part of the Australian business community, thanks to a circulation strategy that sees the magazine distributed by leading business associations such as:

• Various Business Chambers around Australia

• Business Enterprise Centres (BECs)

• SME Boardroom

• The Working Women’s Network

• ActionCOACH

• Qantas and Virgin Business Lounges

My Business readers by industry

My Business readers by job title Sales/ Business Development Manager

Finance/ Accounts

4%

7% Managing Director/ CEO

Other

15%

16% Marketing

Our relationships with these organisations mean

5%

Business Owner

53%

we regularly meet, learn from their experience and refine our approach to creating a magazine that serves our ambitious readers.

Readership Profile at a glance

My Business readers by job title

My Business readers by industry

My Business’ readers are ambitious

Other

entrepreneurial people who want to grow their

Transport

2%

business. Technology

14%

Some of their characteristics include:

• 68% of My Business readers are either the owner of the business or the managing director.

• 38% of My Business readers work within the professional services industry.

• A further 14% are in IT or technology related industries, 17% are in retail, 10% in building and construction, and 6% in finance and insurance.

• 2% of My Business readers are between the ages of 26 and 55.

NOTE: Results of our 2010/2011 Readership Survey will be available in February 2011.

1%

Building and Construction

10% Finance, Insurance

6%

Hospitality Retail

17%

5% Manufacturing

7%

Profecional Services

38%


2011 features DECEMBER

NOVEMBER

OCTOBER

SEPTEMBER

AUGUST

JULY

JUNE

MAY

APRIL

MARCH

FEBRUARY

ISSUE

• Personal Wealth • Tax for Business Owners

• HR, IR & OHS

• Franchising • Trademarks & Patents

• Export – how to sell in China

• Personal Wealth • Superannuation for SMEs

• Education – staff development • Business Travel

• Fleet Management • Export – inbound investment agencies

• Franchising

• Education – short courses to MBAs • Export winners

SPECIAL FEATURES

Unconventional Ways to Market Your Business

• Export – How to Handle Foreign Advertising for the Uninitiated Exchange

• Education – E-Learning

Online Marketing

Point of Sale Marketing

Merchandising

Online Marketing

Direct Mail and Email – how to do it

Loyalty Schemes

Database Marketing

Mass Customisation and Custom Price

How to Work with an External Marketing Agency

MARKETING

Collaboration

Phones and Communication

PCs and Laptops

Networking your office, including broadband, LANs and WLANs

Print Without Pain

Smartphone Review

Crazy way geeks believe they could benefit your business

Backup & Recovery

Customer Service Technology/ CRM

Business Applications

Security – what to use and when to use it

TECHNOLOGY

Financial planning for 2012

What happens if you get audited by the ATO.

Top 10 cashflow tips

Risk management

Finding finance

Company structure

Personal insurance

Get a better deal from your bank

Investing in our business for growth, profit and flexibility

Short term finance option

Surviving the high Australian dollar

FINANCE


Booking / Material deadlines MONTH TO PRODUCTION

BOOKING DEADLINE

MATERIAL DEADLINE

ON SALE

FEBRUARY 11

13 JAN 11

17 JAN 11

4 FEB 11

MARCH 11

10 FEB 11

14 FEB 11

4 MAR 11

APRIL 11

10 MAR 11

14 MAR 11

1 APR 11

MAY 11

14 APR 11

18 APR 11

6 MAY 11

JUNE 11

12 MAY 11

16 MAY 11

3 JUNE 11

JULY 11

9 JUNE 11

13 JUNE 11

1 JULY 11

AUGUST 11

14 JULY 11

18 JULY 11

5 AUG 11

SEPTEMBER 11

11 AUG 11

15 AUG 11

2 SEPT 11

OCTOBER 11

15 SEPT 11

19 SEPT 11

7 OCT 11

NOVEMBER 11

13 OCT 11

17 OCT 11

4 NOV 11

DECEMBER 11 / JANUARY 12

10 NOV 11

14 NOV 11

2 DEC 11

Advertising rates RATE*

CASUAL

3X (5%)

6X (10%)

9X (15%)

11X (20%)

DPS

$10,500

$9,970

$9,450

$8,920

$8,400

FULL PAGE

$5,350

$5,080

$4,800

$4,540

$4,280

HALF PAGE

$3,150

$2,992

$2,830

$2,677

$2,520

THIRD PAGE

$2,100

$1,995

$1,890

$1,780

$1,680

QUARTER PAGE

$1,890

$1,790

$1,700

$1,600

$1,500

EIGHTH PAGE

$1,155

$1,097

$1,039

$980

$920

* Rates are exclusive of GST 10% * Rates are inclusive of 10% Agency Commission

Loadings and loose inserts • Inside front cover and outside back cover – 15% • Early right-hand page – plus 10% • Loose insert rate standard – $135 per thousand (minimum 40,000 copies, National distribution only) Other styles of insert will be quoted on application.

Cancellations • Cancellation of advertisements within 25 days of the on sale date attracts a cost equivalent to 50% of the original booking.


ad specifications MECHANICAL SPECIFICATIONS 12mm

LEFT PAGE

10mm

RIGHT PAGE

15mm 15mm

10mm

12mm

MAGAZINE SINGLE PAGE

MARGINS

TRIM AREA: 235mm wide x 275mm high

INSIDE EDGE: 15mm OUTSIDE EDGE: 10mm TOP: 12mm BOTTOM: 12mm

BLEED All ads must have a 5mm bleed. See following page for more detail.

AD SPECIFICATIONS AD FORMAT

TRIM AREA

TYPE AREA*

width x height

width x height

NOTES

Double Page Spread

470mm x 275mm

450mm x 251mm

Full Page

235mm x 275mm

210mm x 251mm

Half page (2-column page)

116mm x 275mm

96mm x 251mm

Type area begins 10mm in from inside trim edge

Third page (3-column page)

78mm x 275mm

58mm x 251mm

Type area begins 10mm in from inside trim edge

Half page

235mm x 130mm

210mm x 108mm

Type area begins 10mm in from inside trim edge

Third page

235mm x 92mm

210mm x 70mm

Type area begins 10mm in from inside trim edge

Quarter page

235mm x 68mm

210mm x 46mm

Type area begins 10mm in from inside trim edge

Eighth page

235mm x 35mm

210mm x 18mm

Type area begins 5mm in from inside trim edge

FULL PAGES Allow a 30mm gutter

VERTICAL ADS

HORIZONTAL ADS

*For all non-bleed ads please use TYPE AREA specifications for ad sizes. See diagrams over page.


Ad sizes specifications Please send a high resolution PDFs which conforms to 3DAP version 3 Paper Type 1 to: kristi.holahan@halledit.com.au or via QuickCut (www.quickcut.com.au), or Websend (www.websend.com.au). Embed all fonts and save images at 300dpi. It is advised that advertisers supply a Contract Hi Res Colour Proof of their ad. The printing process cannot guarantee that we will match the proof perfectly. However if no proof is supplied our printers have no guide as to how a particular page should look.

FULL PAGE SPREADS

DOUBLE PAGE SPREAD

FULL PAGE AD

30mm gutter width

VERTICALS

TYPE AREA BEGINS 10mm from inside trim area

10mm from inside trim area

TYPE AREA BEGINS 10mm from inside trim area

TYPE AREA 10mm from inside trim area

VERTICAL THIRD PAGE AD

VERTICAL HALF PAGE AD [FoR A 2 CoLumn PAGE]

[foR A 3 CoLumn PAGE]

HORIZONTALS

TYPE AREA BEGINS 10mm from inside trim area TYPE AREA 10mm from inside trim area

TYPE AREA BEGINS 10mm from inside trim area TYPE AREA 10mm from inside trim area

HORIZONTAL HALF PAGE AD

HORIZONTAL THIRD PAGE AD

TYPE AREA BEGINS 10mm from inside trim area TYPE AREA 10mm from inside trim area

HORIZONTAL QUARTER PAGE AD

KEY

TRIM AREA

TYPE AREA

TYPE AREA BEGINS 5mm from inside trim area TYPE AREA 5mm from inside trim area

HORIZONTAL EIGHTH PAGE AD

BLEED AREA is 5mm on all sides


online www.mybusiness.com.au Relaunch February 2011 Website advertising specifications • File size must not exceed 40KB (kilobytes).

AD FORMAT

BLOCK

RATE

width x height

per month

BANNER

500 x 90px

$2500

1st Elongated Tile

160 x 300px

$2000

2nd Elongated Tile 160 x 300px

$1400

Bottom Banner

620 x 90px

$1800

Short Banner

340 x 90px

$1600

• Image files must be in one of the following formats: JPEG, GIF or Animated GIF • Flash files – If a link is to be used in the Flash file, the link must be specified by My Business and embedded in the final SWF file. This is to ensure that traffic from the site can be monitored effectively.

E-newsletter advertising

AD FORMAT

BLOCK

RATE

width x height

per month

The My Business Email newsletter service is

BANNER

500 x 90px

$2750

sent out to our email database of 20,000 email

1st Elongated Tile

160 x 300px

$2200

subscribers. Launched in November 2006, it is a

2nd Elongated Tile 160 x 300px

$1800

Bottom Banner

620 x 90px

$2000

Short Banner

340 x 90px

$1600

fortnightly email service – going out the first and third week of each month.

E-newsletter advertising specifications • File format must be GIF, ANIMATED GIF or JPG • File size must not exceed 30 KB (kilobytes)

Electronic Direct Mail (eDMs) My Business has recently introduced selected client eDMs sent out to 20,000 direct subscribers. We restrict the number of eDMs to 2 per month. Advertising cost per eDM is $4,000 plus GST (format details on application).


Contact Tony May Commercial Director

Direct Phone: 02 8923 8001 Email: tony.may@mybusiness.com.au Mobile: 0410 435 188

Christine Gould Advertising Sales Manager

Direct Phone: 02 8923 8007

CommStrat is an integrated Communications

Email: christine.gould@mybusiness.com.au

business with activities in vertical markets

Mobile: 0407 900 143

and B2B, Publishing, eMedia, Conference and Event organisation.

Sandii Makary Exhibition Manager

Direct Phone: 02 8923 8006 Email: sandii.makary@mybusiness.com.au Mobile: 0413 427 107

Sydney Sales Office Level 12, 99 Walker Street North Sydney NSW 2060 Tel: 02 8923 8000 Fax: 02 8923 8050

Melbourne Production Office 99 Bay St, Brighton VIC 3186 Tel: 03 8534 5000 Fax: 03 9530 8911

GOVERNMENT REVIEW TECHNOLOGY


MyBiz Expo is a two-day event, staged in Sydney and Melbourne, that aims to create a meeting place for ambitious Australian business owners and suppliers who can help them meet their goals.

When and Where? Melbourne • Thursday 16th June to Friday 17th June 2011 Melbourne Exhibition and Convention Centre

Reasons why you need to be there • Exhibitions are a perfect marketing platform to create, develop and reinforce business relationships face-to-face • Receive extensive cost-effective marketing exposure and branding to your primary target

Sydney

audience, culminating in face-to-face meetings

• Thursday 6th October – Friday 7th October 2011 Australian Technology Park, Eveleigh

• Position and profile yourself as a leading industry brand in Australia’s fast growing and dynamic SME market

Fast learning for fast people The

MyBiz Expo aims to give

business owners the chance to learn a lot about potential suppliers over two days. Our vision is to create a one-stopshop for business leaders who seek information, advice, best practice, and sustainability.

• Increase your SME industry brand recognition and awareness • Create new SME partnerships and alliances • Develop relationships through new networking opportunities available at the MyBiz Expo • Showcase new products, services and applications to the SME industry decisionmakers and thought-leaders


myBiz Expo Marketing opportunities There are a range of marketing and sponsorship opportunities, see below. To maximise your

Testimonials 2010 MyBiz Expo

My Biz Expo introduced BNI to a wide range

investment each sponsorship opportunity contains

and structured networking organisation could

an excellent marketing mix. • Event Partner • Gold Sponsorship • Silver Sponsorship • Cocktail Reception Sponsor

of people curious to find out how a professional help them to grow their businesses.”

Tony Benner, Executive Director, BNI Sydney Inner West

The 2010 My Biz Expo was a great success for ActionCOACH. After having a stand for both

• Internet Hot Spot

days of the expo ActionCOACH was able to

• Lanyard sponsorship

generate a total of 174 leads. The high number

• Show bag sponsorship

of business owners moving through the expo

• Exhibitor sponsorship

was a perfect fit for our target market. In addition to lead generation there was a huge

Business people are famously short of time. The

benefit in branding for us. As a sponsor of the

MyBiz Expo is designed to give busy people the

event our marketing materials were handed to

chance to do a lot of research about products in

all attendees in their show bag and as such we

a short time.

gained a great deal of exposure. We are more than happy with the result from the expo and

Features include:

would like to thank the team at My Business for

• Keynote speakers • Free Educational Seminars called Masterclass • Interactive panel with Q&A, discussing pressing issues that affect SME

Some results from 2010 • 70.6% of exhibitors surveyed found the quality if the My Biz Expo was excellent to very good • 87.5% of exhibitors surveyed were very satisfied to satisfied with the level of improving their brand and product awareness • 82% surveyed found that their primary objective, brand awareness, lead generation, and networking was achieved

all their support.”

Iain Campbell, Marketing Manager, ActionCOACH

We had excellent leads from the Expo, and genuine interest from people looking to commence a business operation.”

Bruce Buchanan, Executive Officer,

Business Enterprise Centre


awards About the My Business Awards Moving into its eleventh year, the My Business Awards continues to celebrate our Australian businesses who have achieved success. Previous winners who have gone on to be highly successful businesses and iconic brands in the Australian and international markets include: Boost Juice, ModelCo, Jimmy Possum, Red Balloon Days, Sumo Salad, Fruit At Work,  Laservision, Sign-A-Rama, and Roses Only. By sponsoring the My Business Awards, you will secure high visibility as an organisation which supports the business sector and demonstrates to your customers that you take a serious interest in their business success. The My Business Award sponsorship program culminates in a gala dinner presentation on Thursday 6th October at the Australian Technology Park which coincides with the MyBiz Expo.

Categories to sponsor The Awards program is an ideal platform for sponsors to demonstrate their support of Australia’s thriving businesses sector. The 2011 My Business Awards program salutes the entrepreneurial spirit across the following categories:

• Overall Award for Outstanding Excellence

(Naming Rights sponsor)

• Best Small Business

• Best Medium Business

• Best Young Gun

• Best Technology in an SME

• Fastest Growing Small Business

• Best Retailer

• Best Start Up

• Best e-Business

• Best Export Business

• Best Green Business

We invite you take branded ownership of one the above categories.


Sponsorship benefits at a glance

1 2 3

Ten consecutive months of advertising and branding in My Business Magazine.

Why should you sponsor? • Opportunity to demonstrate your organizations commitment to the SME sector

Logo placement on all promotional collateral

• Build business relationships within the

and signage.

community • Increase your profile and brand awareness

Your company’s CEO or representative’s photo and tips relating to sponsor’s vision

• Competitive advantage

of what makes a winner in their specific

• Category exclusivity

category will appear in My Business in the lead up to the event.

4

Testimonials

Thanks for having us a what was a great night

Branding on direct marketing campaigns

5 6 7 8

• Effective industry networking

put on by you guys. Everyone who attended

to the My Business database plus selected

enjoyed themselves and were across the

associations, partners and customers.

board, very impressed with the calibre of the businesses there.”

Regular coverage on the My Business website, newsletters and eDM’s.

SPONSOR – Sophie Jackson, Account Manager.

Sage Business Solutions

Thanks again for an extremely well-planned

Opportunity to select the winner from the category finalists

night, I know everyone at my table had a great time, and it was nice to talk to some of the other winners afterward. Would definitely

Opportunity to present an Award at the gala dinner and host a table of ten.

attend again.”

WINNER – Sarah Crossing, Marketing Manager, yourtutor by Tutoring Australasia

3 x 3 Exhibition stand at the MyBiz Expo in Sydney over two days.

For us winning the My Business Awards gave us belief that we were doing something right and it was absolutely amazing publicity. My

Sponsorship investment $60,000

Business is read by your customers, your bankers, your investors, your suppliers and your competitors. Its incredible how many people mentioned it to you…”

Paul Tobin, Chairman, Aussie Farmers Direct

My Business Media Kit  

Media kit information sheets

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