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Marketing and Policies in Creative Industries. March 15-16, 2012, Tartu

Programme: March 15th, 2012 ,Tartu, Kalevi 17 8.30 – 9.00

Registration & coffee

9.00 - 9.15 Opening words, Urmas Kruuse, Mayor of Tartu 9.15 – 9.30 Development of Creative Industries in Tartu, Raul Oreškin, Head of Tartu Centre for Creative Industries 9.30 – 10.00 Toward Creative Europe, Philippe Kern, Founder and Managing Director of KEA European Affairs 10.00 – 10.30 Estonian Trends in Developing Creative Industries, Jorma Sarv, Head of Development Department of Estonian Ministry of Culture 10.30 – 11.00 Coffee 11.00 – 11.30 Creative Industries in Partner Cities of the Project Urban Creative Poles: Basis for Future Actions, Külliki Tafel-Viia and Silja Lassur, researchers of Tallinn University Estonian Institute for Future Studies 11.30 – 12.30 Panel discussion about the situation and development of creative industries in small and medium-sized cities followed by a discussion moderated by Külliki Tafel-Viia and Silja Lassur, researchers of Tallinn University Estonian Institute for Future Studies, 5 min presentations by the cities of Cottbus (Germany), Linköping (Sweden), Zielona Gora (Poland), Klaipeda (Lithuania) Tartu (Estonia) 12.30 – 13.30 Lunch 13.30 – 15.00 I Parallel Session Umbrella Organisations as Uniters and Developers of Creative Industries. Examples from Estonia: Ruth Melioranski, Estonian Design Centre Ülar Mark, Estonian Centre for Architecture Priit Raud, Kanuti gildi Saal Külli Hansen, Tartu Centre for Creative Industries Discussion moderated by Berk Vaher, consultant in media and culture

TARTU CENTRE FOR CREATIVE INDUSTRIES Tartu Loomemajanduskeskus

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13.30 – 15.00 II Parallel Session in Kalevi 13 Marketing SMEs at international level, seminar and discussion for SMEs from all partner cities. Moderated by Harald lepisk, inspiration facilitator 15.00 – 15.30 Coffee 15.30 – 16.30 Panel discussion. From Marketing to Export. Influences on Creative Industries Harald Lepisk – Summary of the II Parallel Session Veiko Raime, Mobi Solutions Kristiina Nikopensius, Visar Studio 16.30 – 16.45 Closing words, Berk Vaher You are welcome to art auction of Estonian art „Kahe tolli oksjon“ starting 1t 18.00. More information in Estonian at http://www.lmk.ee/kakstolli. Registration required during the conference More information: Külli Hansen, kylli@lmk.ee, +372 5106865, Ave Anniste, ave@lmk.ee, +372 58035358 Thank you for coming!

TARTU CENTRE FOR CREATIVE INDUSTRIES Tartu Loomemajanduskeskus

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