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TM TIM MCLAUGHLIN


I BELIEVE IN GREAT DESIGN. I ASPIRE TO CREATE DESIGN THAT CAN BOTH FUNCTION AND BE EXTRAORDINARY. THIS IS SOMETHING I REMIND MYSELF EVERYDAY BEFORE I HEAD TO THE DRAWING BOARD. LET THIS BE SOME FOOD FOR THOUGHT AS YOU DIVE INTO MY WORK.


SOUTHSTREET SEAPORT Southstreet Seaport is a brand of delicious sea-salt mixed snacks and coffee with a story. The design captures and educates the consumer about the rich history of the seaport, and restores the rustic elegance it once had.


Photography This set of imagery is related to the earlier looks of the Southstreet Seaport during its use as an actual import/ export system in NYC.

Visual Positioning Buzz Words: honest, rustic, classic, authentic, heritage, life, stone, strength, weathered, historic, monumental, antique, traditional, aged, serious, ripened, vintage

Photography This set of imagery is related to the earlier looks of the Southstreet Seaport during its use as an actual import/ export system in NYC.

The Rustic Revival approach takes the 19th century feel of the Southstreet Seaport and creates beautiful imagery to really connect to the authenticity that the seaport upholds. Photography would be limited in just expressing the heritage of the S.S.S. as compared to the entertainment value the location offers.


SOU THSTREET

F U LT O N

SEAPORT &

S T R E E T

T H E

E A S T

R I V E R

SOUTHSTREET

Southstreet Seaport

SEAPORT PIER 17

FULTON STREET • THE EAST RIVER

SOUTHSTREET

SEAPORT SOUTHSTREET

SEAPORT

SOUTHSTREET SEAPORT

14 FU LTON STREET

SOUTHSTREET SEAPORT SEAPORT EST. 1860

SO

U

E

S

A P ORT

SEAPORT

STR

ET

Southstreet

TH

E

SOUTHSTREET SEAPORT


ÉPOCA Época is a line of teas inspired by the life, culture, and architecture of Barcelona, Spain. Structure design takes cue from rounded stone windows and balconies and the color palette is influenced by markets and spices. These elements create a luxurious look, and an innovative structure direction for tea packaging.


BLACKSTONE KITCHEN Everyone’s favorite comfort foods transformed into healthy meals. Blackstone Kitchen caters to those who live a healthy and natural lifestyle and enjoy flavor-packed, homestyle delights.


SUEÑO Sueño is a tequila blanco marketed exclusively towards young, trendy women. It is said that when one drinks Sueño, they enter a mystical subconscious– almost as if their deepest dreams come to reality.


Sueno Sueno Sueno Sueno Sueno Sueno Sueno

Sueno

Sueno Sueno Sueno


PARLOUR Feeling a bit nostalgic? Want a quick and sweet pick me up? Parlour is an ice-cream flavored vodka inspired by 50s style ice cream parlours. The whimsy and colorful nature of the brand, as well as flavors, attracts the younger generation of alcohol consumers.


HYPE Inspired by the trend-setting athletes of our time, Hype is a line of edgy mass market bath & body products for teenage males. Hype is extremely confident and bold and is considered to be ahead of its game in teenage body products.


HYPE

MELON//SHAMPOO+CONDITIONER

mens

2+1 + the athletes solution to

mens

2+1 mens

2+1 mens

HYPE

2+1

great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.

MELON//SHAMPOO+CONDITIONER

2+1

+ the athletes solution to

shampoo //ditioner.

great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.

mens

great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.

+ the athletes solution to

hype

shampoo //ditioner

+ the athletes solution to great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.

great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.

+ the athletes solution to

hype

2+1

HYPE

+ the athletes solution to great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.

HYPE mens

MELON//SHAMPOO+CONDITIONER

2+1

+ the athletes solution to

shampoo //ditioner.

great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.

mens

hype

2+1

HYPE

great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.

+ the athletes solution to

HYPE MELON//SHAMPOO+CONDITIONER

mens

MELON//SHAMPOO+CONDITIONER

great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.

+ the athletes solution to

HYPE

2+1

great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.

mens

HYPE

shampoo //ditioner.

MELON//SHAMPOO+CONDITIONER

great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.

+ the athletes solution to

HYPE

HYPE mens

shampoo //ditioner

2+1

shampoo //ditioner.

mens

2+1

2+1

mens

BOD Y WA SH +

the a

FRES HHH

SCRU B SHA MPO

th

a clea letes so n body lution rank to smel . Beats al ls, th l thos prob at ably e are pr you are oud of.

O+C

PLAYA

the a th

clean, letes so text lution ur keep to s your ed hair that on an locks d off fresh the fi both eld.

OND ITION ER


7

LEILANI A line of all natural, organic Hawaiian beauty goods for women. Leilani captures the essence of Hawaii and focuses on texture, nature, and simple elegance.


KOSA Premium yoga wear designed exclusively for men. Kosa plays off the actual yoga term 'kosa', which translates to a sheath or covering of the soul. The design separates itself from traditional men’s yoga wear by the use of masculine photography and color palette.


koso

MEN’S YOGAWEAR

MEN’S YOGAWEAR

KOSO

MENS YOGAWEAR

MEN’S YOGAWEAR

Koso

MEN’S YOGAWEAR

koso MEN’S

YOGAWEAR

MENS YOGAWEAR MENS YOGAWEAR

K K

MENS YOGAWEAR

TWO HOT YOGA SHORTS

2-PACK

MADE FOR MEN FOR:

2 PACK HOT YOGA SHORTS

men’s yogawear 2-Pack hot yoga shorts

FOR:

MEN’S YOGAWEAR HOT YOGA SHORTS

BICKRAM

Koso

oso

Bikram

2-PACK

HOT YOGA SHORTS

HOT

YOGA

B


ACTIV8 Introducing the redesign of the world’s first non-toxic, environmentally friendly house cleaner. Several brand equities are retained and enhanced to appeal to the mass market.


for him

DISPLAY DESIGN MALIN + GOETZ Styling Station The MALIN+GOETZ pop-up styling station presents a unique approach to men’s beauty. Men’s essential beauty products will be demonstrated and sold at the station to provide consumers with an educational lesson on health and beauty. Regime Underwear Holiday Display Regime is a premium men’s underwear line for the fashion-foward, on-the-go man. The display is neutral to the general gift-giving holidays, and is accessible to all men.


for him

for him


more branding?

Flattened packaging Underwear bin

branding


SET DESIGN Collection of performance tarps and costumes I have designed for several performing groups.


ALTER EGO COLOR GUARD

Set and costume design

Floor designed in Adobe Photoshop CS5 Costumes by Algy Photo’s courtesy of Kevin Katske and John Yurkin 2010 - 2011


TRUMBULL HIGH SCHOOL ALTER EGO COLOR GUARD TRUMBULL HIGH SCHOOL

Set design

Set design

Set design

Floor designed in Adobe Illustrator CS5 Costumes by Algy Photo’s courtesy of Kevin Katske

Floor designed in Adobe Photoshop CS5 Costumes by Effects by Design Inc. Photo’s courtesy of Kevin Katske

Floor designed in Adobe Illustrator CS5 Costumes by Effects by Design Inc. Photo’s courtesy of Emily Katske

2010 - 2011

2011 - 2012

2011 - 2012


THANK YOU.


Tim McLaughlin : Packaging and Brand Portfolio