Issuu on Google+

Introduction Money Raising is Just like Anything Else Worth Doing Money raising, like anything else worth doing, is not easy. Sorry, it’s not. I know that’s not what you wanted to hear, but it’s true. It’s work. But you can make it easy. You can make it so it’s like shooting fish in a barrel. (Don’t know why anyone would go through the trouble of catching a bunch of fish, putting them in a barrel, and then shooting them, but that’s how easy this could be.) You need to have a system. You need to make people want to come to you. I recently had a client, who just a short 18 months ago had not raised a dime of private capital. Not one cent. We’ll call him “Joe.” Joe took a class with me, had a private placement prepared, and deployed it. He called me recently. Here is a transcript of our conversation: Joe:

Jillian, I am going to need another private placement.

Me:

Why? What’s wrong with the one you have?

Joe:

Nothing. I ran out of room. I sold all of the units and I still have people who want to give me money and I don’t want to turn them away.

Me:

Ok, but how did you raise that much money so quickly? What can I tell others who are struggling to raise funds?

Joe:

Well, it was just like you said it would be. I just needed to hit the ground running, have some confidence, do it right and not be too anxious. You are no different than Joe. You can do exactly the same thing Joe did. You need to

follow two important steps to be successful:

Introduction D isc ove r in g th e M u lt i fa mi ly D ea ls B ef ore Eve r y one E lse D oes Mult i fam il y In ve sti ng Ac adem y , LL C

P a g e |1


1.) Follow this course, read it over and over again, and examine the supplemental material. 2.) Be confident.

Confidence may be the biggest issue. You are selling potential investors on your ideas and business acumen. You, in many ways, are selling yourself. If you don’t believe in your ideas and acumen there is no way an investor will believe in you. No one is going to bet on a boxer who lacks confidence he can win and thus, the same mentality applies here. One thing real estate entrepreneurs lose sight of is that it is their business acumen that is going to create wealth – an investor’s money alone will not create wealth. Why do you think hedge fund managers, mutual fund managers, and sports team managers make so much money? It’s their acumen and confidence resulting in wealth that deliver the big paycheck. After all, it’s not their money they are playing with – it’s other people’s money! Think of yourself as the big hedge fund manager, mutual fund manager, or sports team manager. Money, or cash, is everywhere, it’s your business acumen and opportunities that are not.

I want you to be confident and continue to realize that cash is a fungible commodity. Despite this, do not forget that cash is indeed king. Cash will make all of your deals just a little easier to close. Cash will make opportunities that were not otherwise available to you suddenly appear. Cash will help you sleep at night. Cash is king.

The world of real estate investing is a vast and often overwhelming puzzle, sometimes seemingly impossible to complete. This course is a major piece of that puzzle. Better yet, it’s the edge pieces. All you got to do is fill in the rest. Now go ahead and breathe a sigh of relief, this course will give you a new found confidence about your entire business.

Introduction D isc ove r in g th e M u lt i fa mi ly D ea ls B ef ore Eve r y one E lse D oes Mult i fam il y In ve sti ng Ac adem y , LL C

P a g e |2


Intro