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India’s Ist Fortnightly Newspaper For Beverages, Food & Allied Industries

Vol.5, Issue 1, Oct (I) 2012, Rs. 20/-

FDI to benefit value and supply chain: Pawar


nion Agriculture and Food Processing Minister Sharad Pawar voiced his support for Foreign Direct Investment (FDI) in agriculture sector. Speaking at the Economic Editors Conference here, Pawar said: “Recognizing the need to step up investment in the agriculture sector, FDI is welcome for development of seed, post harvest management infrastructure and now in multi-brand retail trading (MBRT), subject to setting up the back-end infrastructure." "This should benefit all stakeholders across the entire value and supply chain. Farmers will gain on at least two counts: significant reduction in postharvest losses, and better prices. Consumers will gain from lower

prices, greater choice, and higher quality,” he said.

The Minister said full advantage will be taken of high moisture content in soil to maximise crop production in the coming Rabi season. Pawar said that despite erratic monsoon this year there has been only marginal decline in the production of various crops as compared to last year, which was a year of record production. "We will take full advantage of soil moisture to maximise crop production in coming Rabi," said the Minister. Pawar said that he was confident that agriculture sector will deliver an average of 4% growth in the 12th Plan as compared to 3.3% in the current plan. “We achieved an average growth rate of 3.3 per cent in the agriculture sector during the 11th Plan, better than that

achieved during 9th Plan (2.5 per cent) and 10th Plan (2.4 per cent). Our endeavour in the 12th Plan would be to consolidate the gains and gear up to enhance the growth rate to 4 per cent," he said. "We recognize this challenge and will do all that is necessary to improve the required level of Gross Capital Formation in agriculture. Already, the GCF has shown an improvement from 13.1 per cent in 1999-2000 to 20.1 per cent in 2010-11 at 2004-2005 prices. This momentum needs to be maintained,” said Pawar. The Minister also informed that a National Mission of Food Processing has been launched to invigorate the food processing sector.

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Beverages & Food Processing Times-Oct-I-2012


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Beverages & Food Processing Times-Oct-I-2012

Seattle-based coffee giant Starbucks opens first India store in Mumbai


tarbucks inaugurated its first store in India in a historic building in southern Mumbai as the Seattle-based coffee giant seeks growth in a market long associated with tea drinkers. ``It is perhaps the most elegant,

The prices position Starbucks at the premium end of India's coffee cafes, with a 12 ounce cappuccino retailing for a little over $2. ``We've been trying to in a sense crack the code here,'' Schultz said. The

Beverages News

Standard Chartered PE invests $32 mn in Varun Beverages


tandard Chartered Private Equity today said it has invested $32 million or around Rs 165 crore in Varun Beverages (International), the largest bottler for PepsiCo in South Asia. This is a follow-on investment by the foreign bank's private equity division in the company. Varun Beverages plans to use these funds for the buyout of Pepsi's minority stake in its subsidiary. Standard Chartered Private Equity had invested $48 million or Rs 250 crore in the company in July, 2011 to accelerate the company's growth in beverages business in India and overseas. "Broadening of the company's capital base shall enable the company to implement its capital expenditure plans, enhance capacities and penetrate new geographies," Ravi Jaipuria, chairman of Varun Beverages, said in a statement announcing the deal.

beautiful, dynamic store we've opened in our history,'' chief executive Howard Schultz said in an interview. After over six years of studying the local market, Starbucks is making a rapid-fire entry into Asia's third-largest economy. Coffee houses are still a relatively new trend in India, and the chains already in business sell cappuccinos and lattes well below Starbucks' usual prices. The company, in a joint venture with Tata Global Beverages, plans to open two additional stores in Mumbai in the Taj Mahal Palace hotel and in the Oberoi hotel across town, before launching in New Delhi early next year. For the flagship Mumbai store, Starbucks chose the historic Elphinstone Building in the Horniman Circle neighborhood of south Mumbai, not far from a vast Hermes shop and a stately local park maintained with funds from the family foundation of Italian designer Ermenegildo Zegna. The flagship, which can accommodate 120 people, is a cool, soaring space, with hand-carved wooden screens, thick tables of solid Indian teak, painted vintage trunks and old leather-bound books. Schultz said he hoped the effect would be like ``walking into a shrine of Starbucks coffee.'' The shop will offer free Wi-Fi and stay open until 11 p.m. Monday through Thursday and 1 a.m. on weekends, unusually late for Mumbai cafes. The 42 menu items reflect local as well as Western tastes, featuring items such as Elaichi Mawa croissants, made with cardamom and milk solids, and tandoori paneer rolls.

company decided early on they needed to enter India with a local partner, as they did in China. Schultz said he spoke with many interested parties, but none ``had the complete suite of things we felt were necessary to build a big, enduring business. That changed the day we met Tata.'' Schultz came to India in November 2010 to begin ``substantive conversations'' with the salt-to-SUVs Tata conglomerate, which were followed by meetings in Seattle and a January 2011 coffee sourcing agreement with Tata Coffee. A year later, Starbucks announced it had formed a 50-50 joint venture with Tata Global BeveragesBSE -2.59 % called Tata Starbucks Ltd. At the time, the vice chairman of Tata Global Beverages, R.K. Krishnakumar, said the joint venture hoped to open 50 stores by the end of 2012, a statement Starbucks has since tried to distance itself from. The company won't comment on expansion targets, but Schultz pointed to Starbucks' presence in other markets as examples of the scale he is interested in. There are more than 700 outlets in mainland China, he said, and 1,000 in Japan. While those numbers are dwarfed by the over 10,000 outlets in the United States, Asia has emerged as a key driver of growth. ``Asia and the entire Pacific Rim present one of the most significant growth opportunities within Starbucks Coffee Company,'' Schultz said. ``India is at the core, along with China.'' Starbucks said in April that China, where it opened an average of one store every four days during fiscal year 2011, will likely be its second-largest market by 2014.


The company is currently engaged in the business of bottling, distribution and marketing of beverages, sold under the trademarks owned by PepsiCo Inc, USA. Varun Beverages and its

subsidiaries operate in India, Sri Lanka, Nepal and Morocco. Over the last 18 months, Standard Chartered Private Equity has invested in GMR Airports, Redington, Greenko, Privi Organics, Bush Foods, Innoventive Industries, Karaikal Port, Craftsman Automation and INOX in India.

Kamani’s Range of Products

Beverages & Food Processing Times-Oct-I-2012

Beverages News


Coca-Cola to set up India's biggest water plant in Gujarat Beverages giant Coca-Cola plans to build the country's biggest production facility for packaged water in Gujarat for more than Rs 200 crore, an official involved in the development said.

Cola's push to accelerate growth in India following a global restructuring last week that said the new operating unit is in keeping with business priorities positioned to capture 'latent

growth potential' in the region.

core cola.

Both Coca-Cola and rival PepsiCo are moving to broadbase their portfolios to include functional and fortified beverages and reduce dependence on

The retail packaged water market in the country is estimated at about Rs 2,000 core, growing at about 15% a year. Small and regional brands account for almost three-fourths of the overall market in this low-margin business. With limited consumer brand pull, the category is heavily dependent on distribution channels, supply chains and retail presence.

The Greenfield plant will be set up by Coca-Cola India's bottling arm Hindustan Coca-Cola Beverages. It will have a capacity to produce more than 700 bottles per minute and, besides water brand Kinley, it will test flavoured and fortified waters. "The plant may also include production lines for carbonated drinks," the person said.

Globally, Coca-Cola's packaged water brands include Dasani and Vitaminwater Zero. In India, however, the firm sells only Kinley, which competes with category leader Bisleri, owned by bottler-entrepreneur Ramesh Chauhan, PepsiCo's Aquafina, Tata Group's Himalayan and Narang Group's Qua. Coca-Cola's other premium water brand in India, Bonaqua, sells only in and around Delhi.

A Hindustan Coca-Cola Beverages spokesman neither denied nor confirmed the development, but said the company is investing in manufacturing and distribution capabilities for packaged drinking water without sharing details. The development is part of Coca-

Diet drinks consumption on rise in US: CDC study


mericans are increasingly consuming more diet drinks compared to a decade ago, according to a new study by the Centers for Disease Control and Prevention (CDC).

children and adolescents consumed diet drinks, only 6.8% of non-Hispanic black and 7.5% of Hispanic children and adolescents consumed any diet drink on a given day during 2009-2010.

About one-fifth of the US population consumed diet drinks on a given day during 2009-2010.

Similarly, 27.9% of non-Hispanic white adults consumed any diet drink on a given day compared with 10.1% of non-Hispanic black and 14.1% of Hispanic adults.

About 80% of people consumed no diet beverages. On a given day, about 3% consumed some but no more than eight

The percentage of higher-income persons who consumed diet drinks on a given day was greater than that of lower-income

RN Group to sign distribution deal with Monster Beverages ahul Narang (RN) Group, an India-based importerdistributor, is said to forge a distribution agreement with US-based Monster Beverages. After distributing for over a decade in the country, RN Group has recently snapped ties with energy drink Red Bull, which along with other beverage brands were part of the distribution joint venture between RN Group and Danone - Narang Danone Access.


The Indian energy drinks sector is witnessing a growth of around 20-25% per year.

Monster Beverages, which sells energy drinks in convenience stores across the US and had sales of $1.7bn in 2011, is looking for a foothold in India, as part of its plans to grow in new markets.

Other than Red Bull, Coca-Cola's Burn, PepsiCo' Sobe, Mumbai-based firm Goldwin's Cloud9 and Powerhorse are some of the energy drinks currently sold in India.

Narang Group has five key business verticals - Danone Narang Beverages, Narang Danone Access, Narang Connect and Narang Buzz & Narang Gourmet.Evian, Lindt, Illy CaffĂŠ, Orangina, Rani and Perrier are some of the major international brands that the company imports and distributes in the country.

Indian authorities seize substandard food and drink


ndian authorities have seized substandard confectionary, water and other products featuring fake quality stamps. The Bureau of Indian Standards (BIS) found the products during raids on

fluid ounces (fl oz) of diet drinks, and 11% consumed 16 fl oz or more. The percentage consuming diet drinks was similar for females and males at all ages except among 12- to 19-yearolds, where a higher percentage of females than males consumed diet drinks. From 1999-2000 through 2009-2010, the percentage consuming diet drinks increased from 17.8% to 21.2% for females, and from 13.9% to 19% for males. Although 15.3% of non-Hispanic white

persons. These results suggest that sugar drinks may have been replaced with diet drinks during that time. Although substituting sugar drinks with diet drinks may promote weight loss in the short term, it is unclear if longterm consumption leads to weight loss, weight maintenance, or even weight gain. The CDC's new statistics are based on inperson interviews with thousands of people in the 'National Health and Nutrition Examination Survey.'

manufacturing plants in the city of Nagpur. Multiple manufacturers were targeted during three days of raids at the end of September. Raids on confectionery manufacturers in the city yielded Rs 1.78 lakh (around

$3,400) of potentially substandard sweets that were sent to labs for testing. Authorities also seized Rs 26 lakh of gutka, a form of chewing tobacco now banned in the state, from traders in the city. A final set of raids on two establishments found one-litre water bottles packaged in unhygienic conditions. The bottles were falsely branded with the ISI (Indian Standards Institute) mark that signifies a product conforms to quality criteria. Discovery of substandard confectionary in Nagpur comes one month after authorities in Delhi found more than 10 per cent of sampled sweets and other foodstuffs were unsafe.

Beverages & Food Processing Times-Oct-I-2012


Beverages & Food Processing Times-Oct-I-2012



Malaysia Becoming a Halal Logistics Hub Frost & Sullivan


rost & Sullivan says that Malaysia's highly recognized halal certifi cation system has given it an advantage to develop into the region's halal logistics hub.

outlook. Gopal said that external trade for Malaysia is expected to increase 10% year-on-year to RM1.28 trillion in 2011 as compared to RM1.16 trillion in 2010.

Gopal R, VP of transportation and logistics practice, Asia Pacifi c and country head for Malaysia at Frost & Sullivan said that green logistics practices and the development of halal logistics are likely to help Malaysia to transform itself into a regional logistics hub in the future.

“High technology and capital intensive projects under the 10th Malaysian Plan and Economic Transformation Program (ETP) are expected to create opportunities for the nation's logistics market,” he predicted, adding that foreign direct investments are likely to fl ow into the electronics and electrical, oil and gas, healthcare and solar-related industries.

“The highly recognized halal certifi cation system in Malaysia has given the country an advantage to develop and position itself as the halal logistics hub in the region,” he added. He also said that Malaysia has the necessary infrastructure such as halal logistics parks and warehouses at its ports, which will further aid the growth of the halal logistics sector. The Malaysian logistics industry is expected to grow 11.5% to RM121 billion ($39.7 billion) in 2011 as compared to RM108.5 billion a year ago, supported by the country's strong external trade and stable economic

In 2010, the third party logistics market (transportation, storage and courier services) were valued at RM27.5 billion, while in-house logistics costs/spending in the Malaysian economy – manufacturing, mining, agriculture, telecommunications, construction, energy, fi nance, trade and government services- were valued at RM81 billion. The Malaysian logistics industry is forecast to grow at a compound annual growth rate (CAGR) of 12.6% to reach RM196.5 billion in 2015, Gopal said. He said

that the investment-friendly environment created by the Malaysian Government will also boost subsectors of the logistics industry such as importexport forwarding, shipping and airfreight related businesses. However, he cautioned that growth in the Malaysian logistics industry could be hampered by the lack of skilled logistics professionals, fragmented nature of the logistics sector and lack of emphasis in value-added services by logistics service providers. Gopal forecasts Malaysia's total cargo volumes to increase 12.4% to 498.4 million tons in 2011 as compared to 443.4 million tons in 2010. “Seafreight is the most popular mode of transport for cargoes in Malaysia, handling more than 95% of total volumes in 2010,” he said. Gopal said that cargo volume by sea is expected to grow 12.5% to 493.7 million tons in 2011. He added that Port Klang, Malaysia's busiest container port, contributed 37.8% of total sea throughput in 2010 while Port of Tanjung Pelepas contributed 22%. He also predicts cargo volume by air to

grow 12% to 1.03 million tons in 2011 as compared to 918,100 tons. He said that Kuala Lumpur International Airport contributed about 73% to the total cargo volume by air in the country. Meanwhile, cargo volume by rail is expected to increase 3.7% to 5.5 million tons in 2011. Classic outsourcing activities such as transportation, freight forwarding and warehousing are the most sought after logistics activities in Malaysia in 2010. “Value-added services such as packing and labeling, reverse logistics, quality assurance and control and information management are the top 10 logistics functions outsourced in Malaysia in 2010,” he added. Currently, the use of technology in the logistics industry is mainly focused on warehousing, bar coding and transportation management systems. “The adoption of visibility tools such as RFID (radio-frequency identifi cation) or smart labeling system and GPS (global positioning systems) or vehicle tracking systems are still at its infancy stage with an average of 35% using the technologies,” he added.

Indigo won the Big Fight of Restaurant & Catering Cuisine Challenge 2012


changed drastically. I believe a time will come when professionally certified chefs may opt for a course on acting to hone his presentation skills for channels; a new career option. That day is not too far.” The following teams from leading Hotels & Restaurants in Mumbai had participated.

estaurant & Catering Cuisine Challenge Grand finale 2012 marked the end of Restaurant & Catering Show 2012 today at World Trade Center with a grand fervour. This professional cuisine contest was organised by Hospitality First with technical support from the Western India Culinary Association. Indigo won the contest followed by first runner up The

Leela's & second runner up Indigo Deli. The contest was evaluated by a panel of eminent food critics/chefs from the industry which included Master Chef Fame Ajay Chopra, Ex Area Chef of ITC Hotels Gev Desai, Ex Corporate Chef Seetharam Shetty- Sky Gourmet, Executive Chef Vikas Seth from Dish Hospitality. A team of two chefs/commis was nominated from each establishment for this challenge. Each team had to prepare a menu consisting of a soup or starter or snack, main course, salad or vegetable or starch (rice/potato/pasta). Each team

had 90 minutes to perform. Mr. Pradeep Gopalan, Director, Hospitality First, said “We are overwhelmed with the response; given the fact this was the first edition, we had 28 standalone restaurants participating. It only reflects the passion among a community which was hitherto unexposed to such forums. Restaurants are redefining the food landscape in India .” Celebrity Chef Harpal Singh Sokhi said, ''Food Channels have changed the way consumers view, perceive and eat food. Consumer expectations have

Hotels The Lalit Mumbai, The ResidencePowai, Ramada Powai, The Leela Mumbai, Fortune Lake City, Four Point by Sheraton (Asian Kitchen)

Restaurants The Punjab Grill, Asia Seven, Olive Bar & Kitchen, L&T, Powai, ibar, Bhojohori Manna, Kakori House, Vie Lounge & Deck, Quesso, Lemon Grass, Manchester United, Cave, Quattro, Spaghetti Kitchen, Noodle Bar, Indigo, Indigo Deli, Neel Tort on the Turf, Blue Frog, Revival Restaurant. RECA Business Knowledge Seminar was also

organised by Hospitality First on 4th October 2012 during Restaurant & Catering Show 2012. The following key industry leaders shared their thoughts on mentioned topics. *FSSAI - Understanding the impact of Foods Safety Laws on your business. Speaker - Ashwin Bhadri, Head Business Relations, Equinox Labs, Mumbai. *Menu Engineering – A Scientific Approach to Improved Menu Profitability. Speaker - Chef Nilesh Karkhanis, Leading Foodservice Consultant, Mumbai. * Food – The New Entertainment Channel. Speaker - Celebrity Chef Harpal Singh Sokhi, Food Food Channel and Founder - Khana Khazana Pvt. Ltd., Mumbai * Indian Quick Service Restaurants Industry – Opportunities & Strategies to harness potential. Speaker - Prof.Piyush Sinha, PhD, IIM Ahmedabad. * Mystery Shopping in Foodservice Business Speaker - Vinod Manikkath, MD, Renexus Consulting, Chennai This is one of its kind show which provided a serious business platform for sourcing, business interaction, tracking business trends and practices.

Beverages & Food Processing Times-Oct-I-2012

Made In Germany


Stable demand for food and packaging machinery "made in Germany"


n 2011, the German production of food processing and packaging machinery increased by 8.2 % attaining a volume of Euro 10.6 billion and thus reaching the excellent level of 2007. The development of the individual subsections within the food processing and packaging machinery industry varied exceedingly- half of the production volume (Euro 5.1 billion) is rendered by the packaging machinery (including beverage packaging machinery). Compared to 2010, production rose by 7.5 %. Food processing machinery manufacturing is a very heterogeneous sector with meat processing equipment as the largest subsection. In 2011, production increased by 3 % reaching Euro 814 million. Machinery production thus missed the record value of 2007 (Euro 842 million) by only Euro 28 million. Bakery machinery showed a particularly high growth rate: In 2011, the manufacturers of bakery machines reached what so far is a record value. In total, the production volume rose by 17 % reaching Euro 517 million. The reason for this large production growth is mostly the strong foreign demand. Production of beverage machinery increased by almost 10 % in 2011, thus reaching a value of approximately Euro 367 million. The positive development within the German food processing and packaging machinery industry is continuing into 2012. The first three months of the current year saw an increase in orders of almost 15 % in comparison to the previous year. Foreign demand rose by 16 % and domestic orders by 5 %. Exports of food processing and packing machines: In the first three months of 2012 German engineering companies exported machinery and equipment to a value of Euro 1.6 billion thus surpassing the 2011 value of the same period by 6 %. Exports to India alone reached a volume of almost Euro 26 million during that time, a plus of 38 %. More than 20 German exhibitors at the International PackTech India / drink technology India 2012 This trade fair is an ideal platform for the food and beverage industry to get information on machinery and equipment for the production of food and beverages. More than 20 German companies will present their product and service range as well as advanced trends to the Indian food and beverage industry at this year's event which will take place November 6 to 8, 2012, in Mumbai.

The food and beverage industry belongs to the fastest growing industries of the Indian subcontinent. For years, a comparatively high economic growth, rising salaries, a growing consumption oriented middle class, a high share of young people among the population, the increasing urbanization and the spreading of modern retail concepts has raised the demand for processed and packaged

processing and packaging technology will grow as well. International PackTech India/drink technology India 2012 present an excellent opportunity to meet the leading manufacturers of food processing and packaging machinery and to learn about the latest developments and trends for processing and packaging in the food and beverage sector.

Development of German Mechanical Engineering Exports to India, 1985 - 2011 in b n. E uro 4,0 bn . â‚Ź 3,5 3,0 2,5 2,0 1,5 1,0 0,5 0,0 1985














Source: VDM A

food and beverages and will go on raising it for years to come – and with it the demand for state-of-the-art

Indo-German Trade In 2011, the trade between India and

Germany reached Euro 18.4 billion (Rs.119600 crores). In 2011 Germany exported approx Euro 10.76 billion (Rs 70,000 crores) of goods to India. Out of this the machinery export was approx Euro 3.69 billion (Rs 23,790 crores). This was an increase of about 18% in comparison to 2010. The exports from India to Germany attained a value of Euro7.5 billion (Rs 48,750 crores) in 2011. This was an increase of 21%. Increased demand for German machinery in 2011 In 2011 the total import of machinery from Germany reached a volume of Euro 3.69 billion (Rs 23790 crores). This was an increase by 18 % compared with the same period of time of the previous year. In 2011 among the machinery sectors, major demand of German equipment was for Power Transmission (10.5%), Material Handling (7.6%), Textile Machinery (7.5%), Machine Tools (7.2%) and Construction Equipment & Building Material Machinery (5.4%).There are other sectors like Plastics, Printing, Paper, Food processing and Packaging which are growing steadily in India. In 2010 out of approximately Euro 12.2 Billion (Rs.79072.5 crores) of machinery imported by India, Germany had a share of around 16.2 %, marginally behind China (20.2%) and ahead of Japan (11.4%) and USA (9.2%). Maharashtra with 57% share of German investments remains to be the most attractive destination for German investments in India. Pune has lately become the hotbed for new German investments. Karnataka and Gujarat are other important destinations. The trade volume has increased nearly six times since 1991, with exports to Germany increasing five times, and imports from Germany to India almost seven times. There are more than 1300 German companies in India as on today, which have created more than 210,000 jobs. German investment in India has always been accompanied by that ever faithful partner: technology. This adhesive bond has in fact strengthened with the passage of time. Indo-German ties have come a long way in the past 500 years and both the countries have cooperated in number of areas right from machinery to space research upto marine science. While India was Germany's 24th largest trade partner in 2010 (Statistisches Bundesamt, 2011), the previous year saw India climbing up the ladder finishing as 11th largest partner in the mechanical engineering sector.

Beverages & Food Processing Times-Oct-I-2012



he new ZIP-PAK® Vector™ resealable matrix from Zip-Pak, the global leader in materials and machinery for resealable packaging, brings a new level of consumer convenience to flexible packaging. Featuring a proprietary self-sealing matrix that closes securely without exact alignment of opposing segments, the solution provides tactile and audible feedback for reassurance of complete fastening with each use. The airtight seal also helps lock in product freshness. As the only resealable closure supplier with an in-house equipment division – Zip-Pak Systems – the company developed the Vector™ resealable matrix for integration into existing flexible packaging lines with only minor modifications to machinery. For brand managers, retailers, and converters, the system minimizes investments in capital equipment and downtime. Zip-Pak also offers extensive consultation to consumer product goods companies and store brands transitioning into resealable flexible packaging or launching new products. “Self-mating closures are an easy-touse alternative to traditional zipper profiles and are gaining tremendous traction with brand managers, retailers, and consumers,” says Robert E. Hogan, Director, Global Marketing at Zip-Pak. “Zip-Pak has combined its exclusive focus on quality resealable closures for packaging and extensive machinery knowledge to design the new Vector™ resealable matrix and application system, ensuring a seamless transition to a consumer-

preferred solution.” From shredded and sliced cheese, deli meat, snacks, cereal, candy and vegetables to pet foods and garden fertilizer, Vector™ resealable matrix is ideal for a variety of applications. Vector™ resealable matrix's ability to mate to itself will also advance new packaging concepts that require a selfsealing closure, including Pour & Lok™ and Zip360™. Pour & Lok™ from Inno-Flex allows products to be poured from the side gusset of a package, making it a consumer convenience enhancement for a range of dry goods in large format pouches. Unique to Zip-Pak and its licensed partners, Pour & Lok™ can be pre-applied using Inno-Lok™ equipment and can run on standard vertical form fill seal (VFFS) machines with a simple side gusset modification. Zip360™ is a wide-mouth pouch format that features a Vector™ resealable matrix around the entire opening, enabling easy access to contents and simple closure. The new pouch format's wide-mouth opening allows consumers of snacks, frozen products, cookies and crackers, and pet food and treats to easily access and scoop contents. With space for graphics around the entire surface area of the pouch, Zip360™ also maximizes the point-of-purchase impact. Like all of Zip-Pak's resealable flexible packaging solutions, Vector™ resealable matrix eliminates the need for consumers to transfer contents into a separate, unbranded container, keeping marketing messages in front of the consumer to the last use.

Packaging News


Ishida India announced the launch of their new product, ISHIDA WEIGHBRIDGE.


shida Weighbridge maximizes your operational performance by providing accurate, reliable and easy to understand weighing information. Ishida Weighbridge is equipped with sturdy platform design, self restoring rocker pin type compression load cell LCW with inbuilt light protection, Surge arresters in junction box with various communication options. Weighbridge is designed to ensure high precision, reliable performance, easy installation and long service life. Ishida India, a 100% subsidiary of Ishida Japan was established in April 2007 in response to the surging

customer demands in India. Located in Gurgaon, Harayana, the company provides weighing and packaging solutions to the Food, Pharmaceutical and other Industries of the highest quality from last 5 years successfully and ensures the same quality and accuracy of new product. --------------------------------------------For further details contact: ISHIDA INDIA PVT. LTD. 382, Ground Floor,Udyog Vihar, Phase II,Gurgaon,Harayana 122 016. Phone : +91 124 3854392, Fax : +91 124 3854393 email :

Bestseller: the Contiform 3 A hundred sold in just ten short months P

remiered on the market in November 2011 – and a hundred of them already sold by August 2012: that's the success story of the Contiform 3, the latest generation of Krones' stretch blowmoulding machine, which has proved right in line with the market's expectations. The blow module has been completely rethought, while the field-proven linear oven has been design-enhanced and optimised in terms of energy consumption. The increase in per-

station output from 2,000 to 2,250 bottles an hour, in conjunction with the

new electro-magnetic stretching system, has been welcomed by the market as a fit-for-purpose design enhancement and improvement of the field-proven Contiform technology. Particular attention has been paid to efficiency, energy-economy and human-engineering. Compared with the preceding model, for instance, the product change-over times, plus the consumption levels for energy and compressed air, have been substantially reduced while at the same time upgrading the machine's flexibility. The

3rd-generation Contiform is now being offered in sizes ranging from 8 to 36 blow-moulding stations, enabling record outputs of up 81,000 containers an hour to be achieved. In the shape of the new Contiform 3, Krones has developed a stretch blowmoulding machine that progresses a concept of proven dependability. The Contiform 3 continues what is meanwhile a 15-year success story by Krones' stretch blow-moulding technology, with more than 1,700 machines installed so far.

Beverages & Food Processing Times-Oct-I-2012



Sugar Industry At the doorstep of Retail Revolution even to explore possibility for export of value added sugar in retail packs. Sugar factories located near metros will be most benefited in the era of Retail revolution in the offing. The retail sugar packaging set up by manufacturers will drastically reduce the distance between farms to fork which is main mantra of retailers. The main criteria for setting up such facilities are · Round the year operation of such facility instead of seasonal process of Sugar manufacturing.


ifferentiation is key to success in large commodity markets which are largely governed by price competitiveness! The Pioneering & visionary efforts in sugar branding were taken by Mawana Sugar Delhi leading corporate from Sugar Industry way back during 1993. Initially to meet the regulations this sugar producers even went to the extent to pack 100 nos. of 1kg pouches in gunny bags & take out from the factory. Subsequently government thru its notifications during July 1997 allowed sugar factories to pack sugar in 1 to 10kg pouches. Over the years total 20 sugar brands entered Domestic market & could establish themselves successfully. The present retail boom will further boost demand for branded sugar to cater changed consumer requirements of value added sugar products. This will lead to setting up of ultra-modern sugar packaging facilities by manufacturers themselves to meet requirements of supermarkets directly. Present excess Sugar production has forced sugar factories to think differently & cope up fast changing consumer psychology. The introduction of flavored sugar & development of value added sugar variants is indication of fast changing Industry. Consistent quality & Grain size etc of product is basic requirement for branded sugar & lot of work has been done in the Industry in this direction. Brand Managers & Marketing set ups are developed by leading corporate Sugar players which otherwise would be unheard in sugar Industry. Contract Packing set ups needed by Retailers nearby most of cities will be big opportunity particularly for cooperative sugar sector which will in turn create local employment for rural India. The co-packing set ups can be used

· Consistent quality of sugar preferably refined as per international norms. · ·Special efforts for Hygienic packaging of sugar by avoiding entry of dust or foreign particles by use of dust collection as well as metal detection system in the packaging facility. This will help in meeting stringent quality expectations by alert customers of Branded products. · Automated packing set up to avoid any manual handling of sugar by adding even the post packaging systems. · Huge requirement of retail sugar packs if clubbed with quality product then sky is the limit for its market.

· ISO & HACCP certification by such facilities will help in promotion of the branded products internationally.. · Value added sugar will help in catering to High end pharma, soft drink & Hospitality Industry · Developing of marketing network adopting new age techniques for branded sugar marketing in Domestic as well as International markets. The VFFS machines suitable for various pack format options are available for catering to different emerging segments of sugar referred above. The VFFS machines cater to Sugar Industry requirement to pack 500g to 10kg packs using common machine for all the denominations which is major chunk of requirement for Retail sector. Nichrome India Ltd. has introduced Smart pack format on their VFFS machines which is launch of new pack format for the Industry. This format offers Prominent Aesthetics for display on shelf & minimal consumption of packing material as well. In case of Hospitality Industry Stickpack machines offer Single Serve sachets to cater both Airline & Hotel Industry. The Lengthy user friendly sticks in

center seal sachets for Airlines & Typical three side seal sachets for Hotel Industry requirements can be taken care off by using machine offering flexible pack formats. Further to above Kisan Veer Co-op sugar factory from Maharashtra has succeeded in introducing pharma sugar which is indication of change in mind set even by co-operatives to come out of crisis situation. Natural Sugar is setting up refinery to introduce sugar to retail sector. We are aware of transformation in the Dairy sector by co-operatives & Private sector players brought in the life of farmers. Can Sugar factories & Dairies join hands for retail marketing of Sugar & bring such transformation/value addition to certain extent for Sugar Sector? Definitely the industry will ride the retail boom!!! R.J.Rayanade General Manager Nichrome India Limited Saffire Park Galleria Second Floor 4, Pune Mumbai Road Shivajinagar Pune 411005 Phone # +91 20 6011001 Extn 204 Cell +91 93702 60064 Website Email

Beverages & Food Processing Times-Oct-I-2012

Food Ingredient


Chocolate, caramel, coffee & co: Dรถhler develops new "brown" flavours that go with the spirit of the times!


รถhler (Doehler) has developed a new range of "brown" flavours, ranging from chocolate, cocoa, nut, nougat and coffee through to caramel and vanilla. Each of these flavours is available in a diverse range of nuances. In addition to extracts and natural flavours, the global ingredient producer also offers a number of compositional flavours. "Going with the taste of the times!" was the motto guiding the development of the new


flavour range. Not only are markets and technologies constantly changing, so are flavour preferences which are also constantly evolving and becoming more varied. For example, consumers today can choose from over a hundred different types of chocolate. While caramel often had a "burnt" character in Europe ten years ago, today's preferences are for milder accents. Flavour preferences also vary from one country to the next. That is why, in

addition to a range of different nuances of the individual flavour variations, the Dรถhler portfolio also features a product range with a regional focus which appeals to country-specific flavour preferences. "Brown" flavours stand for pure indulgence, which is why they are among the top flavour variations in the dairy and ice cream segment. Even in the alcoholic segment, cream liqueurs are unimaginable without them. Today,


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however, the boundaries between the individual beverage categories are becoming increasingly blurred. The modern consumer is more than willing to try new things! Why shouldn't chocolate, nut, vanilla and co. provide added indulgence in the soft drink market, too? For this reason, Dรถhler has also developed innovative beverages with brown flavours, in addition to classic dairy and ice cream concepts. The spectrum ranges from carbonated soft drinks with lemoncaramel flavour to beer mixes refined with chocolate-cherry-chili-spice, through to a coffee-chocolate energy drink. Thanks to its integrated approach, Dรถhler offers everything from a single source: from the first product idea to the tailor-made compound which already contains all well-balanced ingredients. There is no easier way to achieving innovation for the customer.

Caffeinated drinks should carry statutory safety warnings: FSSAI


he Food Safety & Standards Authority of India (FSSAI) has asked beverage firms to categorize the drinks containing a high level of caffeine as 'caffeinated drinks' and carry statutory safety warnings. At present, up to 145mg per liter of caffeine is allowed in soft drinks and aerated sugar water. The draft regulation on energy drinks sets the higher limit of caffeine in a soft drink at 320mg per liter.

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FSSAI chairperson K Chandramouli was quoted by as saying, "We are separating these drinks from other soft drink items, creating a new category called caffeinated drinks. Consumers should have such a drink after knowing what it contains."


"Most energy drinks are likely to come under the caffeinated drinks category," he added.


The Indian energy drinks market is expected to grow at a compounded annual growth rate of 25%, as per a study by Technopak Advisor. The carbonated drinks market is growing at 10-12% per annum.

301-A, Diamond Kiran, Opp. OBC Bank, Naya Nagar Circle, Mira Road (E), ThaneMumbai-401107. India Tel +91-22-22999815/816, TF: +91-22-28555069, Handy: +91-9867992299, 9867601701

Red Bull, Cloud 9 and Power Horse are the major brands that dominate the Indian energy drinks market.



Beverages & Food Processing Times-Oct-I-2012

Food Ingredient


Natural and organic trends in flavor formulation T

he landscape of the American food market is painted with connotations of natural, organic and wholesome. Words including natural, all natural, organic, honest, homegrown, fresh picked and old fashioned are only a few that have found powerful places on store shelves. These words weave a story to consumers, easily lulling them into a connection with flora and fauna, front porches and fireflies that exist beyond the climate control of most food markets. With this reality in place, it should come as no surprise that “natural” remains a leading claim on new product labels. Indeed, the claim was included on 23 percent of food and beverage launches, according to a finding in the 2009 Mintel Global New Products Database. Taking in the scenery of packaging today, this trend does not seem to have slowed down and may have helped to revisit product development paths well trodden and forge those less traveled. In 2009, the popularity of the natural tagline, along with Michael Pollan's demonization of high fructose corn syrup in his bestseller, In Defense of Food, may have helped consumers rediscover that sugar is a natural sweetener. Store shelves experienced a throwback to the days when America's favorite soda brands sweetened their prized products without the use of HFCS. For all the sports fans out there, the soda that Mean Joe Greene famously gulped years ago was most likely sweetened with sugar. The U.S. consumer's diet continues to demand a return to a simpler time when the “tangible material formerly known as food” as described in Pollan's book must at minimum come from nature. The corn industry acted to remind consumers that HFCS has natural origins and launched a campaign to rename it "corn sugar." Winning approval for use in food products between the years 2008 (U.S.) and 2011(EU), stevia was introduced to consumers' vocabularies and taste experiences. It has been described as the only chemical-free, zero-calorie, zero-carb, zero-glycemic index, 100percent-natural sweetener commercially available. Here are four trends driving food flavors, including the race for alternative sweeteners, the rise of

organic, helping natural food stay fresh longer and ingredient transparency. 4 trends shaping food flavors 1. Sweeteners come courting These events, accompanied with First Lady Michelle Obama's "Let's Move" campaign to fight childhood obesity in the United States, set the latest environment for product developers to create a great-tasting, zero-calorie beverage. It seems that product developers endlessly endeavor to attain this goal. Past attempts were formulated with synthetic sweeteners including aspartame, saccharin, sucralose and acesulfame K. Stevia offered a natural alternative. Beverage product developers were encouraged to embrace the gamechanging natural sweetener. Stevia offered significant sweetness along with some inherent taste issues including a delayed onset of sweet perception, bitterness, lack of syrupy mouthfeel and a lingering somewhat licorice aftertaste. Only by correcting these issues would the new player in the game be able to graduate from a promising prospect to star sweetener. According to studies by various sources, taste remains the top influencer for Americans when purchasing food and beverages. With this in mind, all corners of the food industry reportedly rallied around the goal of assuaging the less-desired sensations that accompanied sweetening with stevia. Suppliers of ingredients studied effects of adding texturizers to enhance viscosity, pairing complementary sweeteners such as erythritol and monk fruit to mimic sugar. Meanwhile, natural product managers offered sources of taste modification, and flavorists across businesses were seemingly recruited to create a panacea to moderate stevia's less-palatable attributes. With all of these resources at the disposal of product developers, it appeared to be a matter of time before the world tasted the first zero-calorie, naturally sweetened beverage. In 2009, Zevia became the first beverage in the U.S. sweetened entirely with stevia. It sent a signal that the rules of the zero calorie beverage game had changed. Naturally, other zerocalorie and lower-calorie versions of existing brands followed and there are sure to be more on the way. Sachets of trademarked versions of stevia also

found space on market shelves. Truvia and PureVia beckoned consumers with images of leaves, plants, berries and hints that nature had provided a zero-calorie sweetener. The prominent packaging color of choice, green, also had the ability to powerfully communicate connectivity with nature. 2. The rise of organic As naturally as we return to long summer days outdoors, sitting on front porches and chasing fireflies, Americans are also experiencing a resurgence of organic home gardening. Our First Lady may have also had a hand in fueling this trend. Michelle Obama revived the idea of planting a White House garden. Previous to her residence, a Victory Garden was last planted when Eleanor Roosevelt lived at the White House. The purposes for each garden were critical to conveying important messages for campaigns of each First Lady. Mrs. Roosevelt's to encourage healthy eating in a time of scarcity and Mrs. Obama's to inspire cost-effective, healthy, organic eating in a time of plenty. The appetite for organic is one that has grown at a rapid pace over the past 20 years. Whole Foods Market dominates the natural foods segment, offering natural and organic choices at their stores. In addition to FDA and NOP regulations that define ingredients allowed in natural or organic food items, Whole Foods Market demands that suppliers adhere to their own list of unacceptable ingredients for food. In some cases, food scientists and flavorists who reasonably believed items developed within government standards could also be sold at Whole Foods Market had some reformulating and additional paperwork to do. One can easily predict a continued need to meet custom food requirements for specialty retail grocery stores built on niche markets. 3. Pressure, not heat, for longer shelf life While the positioning of zero-calorie sweetness from nature continues, a report from NASA recently claimed that it had developed a formulation and processing methodology that allowed a four-year shelf life on bread pudding. While this development seems to contrast consumer penchant for fresh, natural products, it highlights

advancements utilizing natural processes that may help food stay fresh longer. If one recalls that orange-flavored Tang was developed by General Foods and popularized with the help of NASA, imagining that lengthening shelf lives for most food items might not be surprising to encounter in the future. It may become a new natural. Innovations in natural processing that exist in supermarkets today include the method of High Pressure Pasteurization (HPP). In the days when Mean Joe Greene played for the Steelers, the commercially common manner of sterilization of food was to heat it to 250F for 30 minutes. As most people know, heating changes the taste of food items. HPP relies instead on subjecting food to 87,000 lbs. of pressure per square inch to effectively kill bacteria. The taste of the food item is allowed to be free from effects of heat or preservatives. For flavorists, who often struggle to create flavor profiles that survive heat treatment or play well with preservatives, the future may hold exercises in longer shelf stability and increasing demands to deliver tastes that mimic nature. 4. Information, transparency is power Advances and innovations in the food we eat are often accompanied with curiosity of how the item traveled from existing in nature to being packaged on shelves. Information technology assists with satisfying inquisitiveness about sources and preparation of natural foods consumed. One only needs to consult the latest app, Facebook page or brand-supported website to understand the origins of food items in question. As information becomes more accessible, consumers may hold increased involvement in knowing what we eat, why we eat it and why we love it. Natural origins and processes may ease acceptance and development of affection. Food Scientists, flavorists, brand managers, retail grocers, food entrepreneurs and social media experts will productively interact in order to innovate and deliver naturally satisfactory sensorial experiences that inspire nutrition, devotion and love. Cathianne Leonardi is senior flavorist at Allen Flavors, Inc.

Beverages & Food Processing Times-Oct-I-2012

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Cooperative Movement in India Emerging as one of The Largest in the World-Mahant


inister of State for Agriculture and Food Processing Industries, Dr. Charan Singh Mahant, urged the States to amend the State Cooperative Societies' Act in tune with the Constituion (Ninety Seventh Amendment), 2011 on or before 14.02.2013.

Dr. Mahant was speaking at the National Conference on the Constituion (97th Amendment) Act, 2011 organised by NCUI. The Conference was attended by, Ministers of various States, Registrars of Cooperative Societies from States/UTs, Cooperators and other delegates.

Elaborating further on the issue the MOS said that there are several provisions in the State Acts, which need to be as per the democratic functioning of cooperatives, “Amendment of the Constitution is a very important and major initiative to strengthen and reinvigorate the cooperative sector in our country, which has emerged as a unique institution to service economically weaker sections of people with widest reach. The objective of the Constitutional Amendment is to ensure that the cooperative societies in the country function in a democratic, professional, autonomous and economically sound manner”. He further said, “ in addition to include the right to form cooperative societies as a Fundamental Right under Article 19 also seeks to empower the Parliament in respect if multi-state cooperative societies and the State Legislatures in case of other cooperative societies to make appropriate law” The cooperative movement in the country has witnessed substantial growth in many diverse areas of the economy. The MOS said that “with a

network of about six lakh cooperative societies and a membership of about 24.92 crore, the cooperative movement in India has emerged as one of the largest in the world.” “The cooperative sector provides direct and selfemployment to about 23.86 million people in the country. Therefore “it has been the endeavour of the Govt. of India to evolve an appropriate policy and legislative framework to create environment conducive to the healthy and sound growth of cooperatives”. The measures are framing of national policy on cooperatives, enactment of national policy on cooperatives, enactment of Multi-State Cooperative Societies Act, 2002, assistance to cooperative education and training, assistance to cooperative education and training, assistance through NCDC for development of cooperatives, implementation of recommendations of the Prof. Vaidyanathan Committee for revitalization of short-term cooperative credit structure, amendment to Constituion in respect of cooperatives, amendment to MSCS Act,2002 and constitution of High Power Committee on Cooperatives etc.

Beverage & Food Processing Times Oct'12 (I)  

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