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67th Venice International Film Festival Jaeger-LeCoultre celebrates art Audemars Piguet I Royal Oak Equation of Time Gucci1 The Diamantissima Hamilton I Premiere of The Tourist






Chronograph Ref. 5170J


Royal Oak Equation of Time

BREGUET 46 Patek Philippe Chronograph Ref.5170J


Tradition 7047


PanoMaticCounter XL


Freak Diavolo Rolf 75


Speedmaster Broad Arrow Co-Axial


Atlas Dome Gold

BALMAIN 55 Ulysse Nardin Freak Diavolo Rolf75

22 I PREMIUM - Winter 2010



67th Venice International Film Festival Jaeger-LeCoultre celebrates art

67th Venice International Film Festival Jaeger-LeCoultre celebrates art










Yacht Timer

LOUIS ERARD 64 Omega Speedmaster Broad Arrow Co-Axial







Movado Cia


Airboss Mach 8 Special Edition


RailRoad 38 mm

TISSOT Tiffany & Co. Atlas Dome Gold


Visodate 1957 Automatic




Aviator Chronograph HB-2006




ck Tissot Visodate 1957 Automatic



Impetus VI Sophistication


Esprit 2010 autumn/winter Timewear Collection


Jelly Looped


New Gent

FLIK FLAK Flik Flak Barbie™

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Chaumet Jeweler of Emperor Napeoleon The First


Pomellato Love Me, Love Me Not

Kayali Jewelry All About Sapphires




Chaumet, Jeweler of Emperor Napeoleon The First




102 The Diamantissima Time Center Clients Treated to a Trip to the Patek Philippe Manufacture



104 All About Sapphires


106 Bloom Jewelry

SWATCH BIJOUX 108 Pure Night

PREMIUM NEWS Gucci Timepiece & Jewelry SIigns Exclusive Partnership With the Recording Academy速


112 Time Center Clients Treated to a Trip to the Patek Philippe Manufacture 114 Ulysse Nardin Unveils the Monaco 2010 Marine Diver

Limited Edition Monaco Yacht Show

116 Gucci Timepiece & Jewelry SIigns Exclusive Partnership With the Recording Academy速 119 Swatch Group 2010 Mini Basel 120 Golfing Legend Greg Norman joins OMEGA Hamilton Hosted The Tourist Premiere

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122 Hamilton hosted The Tourist Premiere



t’s that time when we reflect at what we’ve accomplished in the past year and what we can look forward to in the New Year. Here at Premium we are proud to have delivered the latest news on the local watch and jewelry industry to our loyal readers and we are grateful for the support we receive from those readers. It’s also the time of year for gift giving! With Christmas and Valentine’s Day falling during this quarter why not give your loved one a timepiece or jewelry piece to show them how much you care. As you’ll see from this issue, there are plenty of options to choose from, ranging from the ultra luxurious to the fun and affordable. Our cover story for this issue is the ultra glitzy Venice Film Festival, which is in its 67th year. As official sponsors, Jaeger-LeCoultre chose this glamorous event to debut four exceptional creations; the Reverso Squadra Art, the Montre Extraordinaire La Rose, the Master Tourbillon Wild and the Master Grand Tradition Grand Complication Venice Edition. Key figures in the world of cinema, such as Jon Hamm, Quentin Tarantino, Darren Aronofsky and Catherine Deneuve were seen proudly wearing their Jaeger-LeCoultre pieces during the 12 day festival.



PUBLISHED BY: AL MAJAL AGENCY P.O.Box 630 Amman, 11118 Jordan


In other news, Ulysse Nardin launched their limited edition Marine Diver in conjunction with their sponsorship of the Monaco Yacht Show, Gucci Timepieces and Jewelry signed an agreement with The Recording Academy and golf icon Greg Norman became the latest OMEGA brand ambassador. We would like to take this opportunity to wish our readers health, happiness and prosperity for 2011!

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Part of the Quintessentially Group


67th Venice International Film Festival Jaeger-LeCoultre celebrates art

ُThe cast of The Town during the premiere at the Venice Film Festival


would be no passion.

erving as official sponsor

September 1st to 11th 2010,

of the Venice International

Jaeger-LeCoultre staged the debut

Film Festival since 2005,

of four exceptional creations

It alone is capable of blending

Manufacture Jaeger-LeCoultre

featuring magical craftsmanship

intuition and know-how, awareness

shares with the “Serenissima” a

that evokes the fairytale charm of

and enchantment. It alone is able

deep-felt attachment to a legacy in


to master the technical or aesthetic details that will transform an

which art plays the leading role. Each watch in its own particular

object into a unique masterpiece.

Both are endowed with the ability

way engages in a dialogue with

This extreme concern for details

to awaken powerful emotions,

time and celebrates humankind’s

has pervaded the Manufacture

and the City of the Doges and

passionate encounter with art.

Jaeger-LeCoultre since 1833, inspiring its craftsmen and

the Grande Maison get together each year to celebrate cinema and

Behind every creation lies the

masterwatchmakers to mingle

culture, history and time. From

human hand, without which there

time-honoured techniques with the

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Jon Hamm wearing Jaeger LeCoultre Reverso

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Reverso Squadra Art

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Montre Extraordinaire La Rose

latest technological breakthroughs in devising the finest timepieces. Those presented in Venice highlight the virtuosity of artistic crafts, weaving indestructible ties between the past and a visionary spirit. Four creations and as many personalities that count off time and recount the story of Venice, the city of art par excellence, muse of the greatest artist and cradle of the most beautiful love stories.

Montre Extraordinaire La Rose A rose sculpted in white gold blossoms in the glow of the

gemstones outlining its corolla. Transposing nature into a precious gift, Jaeger-LeCoultre has imagined a “secret” watch in the tradition of its jewellery sets and Montres Extraordinaires. Diamonds and pink sapphires distil their radiance like vibrant declarations of love. The exquisitely romantic flower conceals beneath one petal a full-set dial over which the hour and minute hands sweep to the rhythm of a hand-wound in housemade movement, Jaeger-LeCoultre Calibre 846. This 18-carat Haute Joaillerie model shaped by the expert hands of genuine artists celebrates the union of beauty

and precision governed by the most complex of all gem-setting techniques: snow setting. Invented by Jaeger-LeCoultre, this subtle art calls upon the full measure of the jewellery craftsman’s expertise in order to achieve the peerlessly voluptuous frosted effect. Magical and even hypnotic, the Montre Extraordinaire La Rose enfolds the wrist in the soft embrace of a blue-tinged black strap, and is also adorned with ostrich feathers that gently caress the skin.

Reverso Squadra Art Playing on light in a firework

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Master Tourbillon Wild

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Vincent Cassel wearing JaegerLeCoultre Master Reserve

display of diamonds, brightly

each other, taming the colours and

coloured rubies and sapphires,

diameters by fusing the individual

the new Reverso Squadra Art

shades, to the point of entirely

crystallises the mysteries of

covering the white gold of the case

beauty, admirably expressed by

and dial. Time has no hold over

one of the latter’s most illustrious

such a meticulous task, since no

ambassadors, snow-setting.

less than 563 hours and 2,870

Arranged in graded shades of

stones have been lavished on

colours, this technique borders on

creating this one-of-a-kind model.

the sublime by complying with the

The quest for excellence extends

specific demands of decorating the

through to the heart of the watch,

swivel case: whatever the position

since beneath the sparkling carpet

of the watch, viewed from the

beats Jaeger-LeCoultre Calibre

front or the back, the motif flows

822, a mechanical manually-wound

harmoniously right through to the



Master Tourbillon Wild

Working with an extremely broad palette of individually cut and

An ode to creative boldness, the

adjusted gemstones, the gem-

Master Tourbillon transforms

setting artisan nestles them against

the measurement of time into

a scintillating scenography that juggles with materials and with the decorative arts. The majestic tourbillon spins gracefully at 6 o’clock over a fan-shaped array of diamonds, sapphires, mother-ofpearl, genuine peacock feathers and adventurines. The history of the latter is indeed closely entwined with the City of the Doges, since Venice owes its adventurine to the famous blunder committed by a glassmaker in Murano over three centuries ago – when he by chance “all’aventura” dropped a few filings into glass in fusion. The radiance of this mixture, spangled with shiny flecks that look like specks of gold, immediately

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Jerome Lambert CEOJaegerLeCoultre and Margareth Made wearing Jaeger LeCoultre High Jewelery watch La-Rose

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PREMIUM I COVER STORY appealed to him, and he therefore named it “adventurine”, a name borne ever since by the natural semi-precious stones that feature the same aesthetic qualities. The secret of this Venetian production was religiously safeguarded and passed on from generation to generation. On the dial of the Master Tourbillon Wild, noble and precious materials blend their delicate hues and fascinating textures in a splendid marquetrywork motif forming a fan motif. Its clean-cut Art Deco lines are softened by the rounded curves of the case. The blue-tinged shades also reflect the fact that Venice is built on a lagoon, and the blue satin strap surrounding this artistic treasure may be adorned at will with peacock feathers also forming a fan at the crown. Like a gifted director, Jaeger-LeCoultre Calibre 978 works from behind the scenes to drive the tourbillon with the mechanical perfection that has consistently characterised the Grande Maison.

Quentin Torantino wearing Jaeger LeCoultre Reverso Squadra

Master Grande Tradition Grande Complication Venice Edition A masterpiece of technical sophistication, the Master Grande Tradition Grande Complication Venice Edition is a reinterpretation of the complicated model presented by Jaeger-LeCoultre at the start of 2010. Embodying a perfect alchemist’s blend of mechanics and aesthetics, three of the noblest horological complications intermingle their functions in a stunning ‘celestial’ ballet: a minute repeater, a flying tourbillon and a sidereal perpetual calendar are the main actors of a performance entirely dedicated to the city

Master Grande Trad Grande Complication Venise Edition

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Darren Aronofsky wearing Jaeger LeCoultre MostraRedLion Reverso

of Venice. The flying tourbillon, in addition to its mission as a regulating organ, plays the role of the sidereal hour hand on a guilloché blue dial reproducing the sky chart of the Northern Hemisphere. The transparency and superimposed effects enhance the supremely technical hand-crafted

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Stephen Dorff wearing Jaeger LeCoultre Grande Reverso pinkgold

magic. The sun revolves around the circumference in exactly 24 hours and indicates the month, date and zodiac signs –with Leo in this instance embodied by the legendary winged lion on St. Mark’s Square in Venice that symbolises the city. The minute repeater, featuring crystal gongs directly fixed to the

sapphire crystal, is equipped with “trebuchet hammers” that ensure a sound of unprecedented purity and plenitude. The mechanical heart of the watch, manually-wound Jaeger-LeCoultre Calibre 945, is housed within a gold case featuring a hand-engraved middle depicting the ornamental tiling of the Doge’s Palace.


Catherine Deneuve wearing Jaeger LeCoultre Master Ultra Thin Diamonds

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Chronograph Ref. 5170J

t takes audacity to call a new watch a classic, but in the case of the Patek Philippe chronograph Ref. 5170J, the attribute is justified. Although it debuts at Baselworld 2010, it has already been at the top of the wish list of many collectors and aficionados for many years – and a popular topic among specialized publications. Now, the time for speculation is over and the object of desire has become reality: the classic men’s wrist chronograph developed entirely by Patek Philippe and crafted exclusively in the manufacture’s workshops. All good things take time. And if it has to be perfect, it might take some more time. After all, the ambition with the new CH 29535 PS chronograph caliber for the Ref. 5170J was not just to present a classic manually wound chronograph movement with a column wheel and a horizontal clutch built entirely in-house. The objective was also to outperform its predecessor, the CH 27-70 PS, which was based on a Lémania movement blank extensively reengineered and modified by Patek Philippe to create one of the most beautiful chronograph calibers ever made. When the new chronograph movement premièred last November with the launch of the Patek Philippe Ladies First Chronograph, the CH 29-535 PS caliber was discussed in-depth by many journalists and found to fulfill the loftiest expectations.

It has been worth the wait Patek Philippe spared no effect to

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exceed all expectations with its

inventions were incorporated in

new classic wrist chronograph.

the new caliber CH 29-535 PS

Indeed, the development of the CH

to achieve the desired degree of

29-535 PS movement took more


than five years, spanning several stages that also embraced further chronograph calibers including, in

Traditional movement architecture

2005, the CHR 27-525 PS with a height of just 5.25 mm: it holds the

The CH 29-535 PS caliber is

world record as the thinnest split-

controlled by a column wheel that

seconds chronograph movement

according to proven traditions

with column-wheel control. The

rotates beneath a polished cap.

new chronograph movement

While the cap hides the refined

inherited its chronograph wheels

details of the column wheel, it also

with the patented tooth profiles.

firmly secures the chronograph

In 2006, the workshops presented

levers in their positions – even

the self-winding Annual Calendar

in the event of sharp jolts – so

chronograph with a disk clutch

it enhances functional reliability,

that delivered further important

a top priority at Patek Philippe.

insights regarding power flows

The movement features a large

and amplitude characteristics in

chronograph hand, a seconds

chronographs. Finally, five further

subdial, and an instantaneously


jumping 30-minute counter. Its prominent four-arm Gyromax balance wheel breathes with a

A tradition of ongoing innovation

frequency of 4 hertz (28,800 semi-oscillations/hour). The

Even though the CH 29-535 PS

power reserve of the watch is 65

caliber is based on the classic

hours (over 58 hours when the

column wheel and horizontal clutch

chronograph is running), and a

architecture, it stands out with six

stopseconds mechanism simplifies

patented innovations that manifest

the exact synchronization of the

the unfaltering ingenuity of the

watch with a time signal.

Geneva-based manufacture.

1. Optimized tooth profile Suppression of hand bounce or rebound when starting. Vibrationfree chronograph hand movement. Improved efficiency and reduction of mechanical wear. 2. Precision adjustment of wheel mesh at the column wheel The large eccentric polished column wheel cap allows the very precise

43 I PREMIUM - Winter 2010

PREMIUM I WATCHES adjustment of mesh depth of the chronograph wheels at the outer end of the clutch lever. 3. Optimized synchronization of the clutch and brake levers The clutch lever and the brake lever are directly synchronized with a finger at the clutch lever. The complicated involvement of the column wheel is not necessary. 4. Slotted minute-counter cam Thanks to a slot in the minutecounter cam, the chronograph counter can gently come to a standstill when reset. 5. Self-setting hammers Self-setting return to zero hammers improve functional reliability and dependability. 6. Hammers pivoted between jewel bearings The two hammers that reset the chronograph hand and the minute counter are independently and coaxially suspended between jewel bearings. Each hammer is pressed against its respective heart cam with its own spring. This system optimizes the precise alignment of the hammers and the kinetics of the mechanism.

The beauty of mechanical engineering

Further ingenious features The CH 29-535 PS movement has a number of additional features that improve reliability and performance. For example, the instantaneous 30-minute counter is much more complicated than a semi-instantaneous or continuous counter. Its elaborate construction assures that the small hand jumps within a fraction of a second, enhancing precision and legibility. The driving wheel of the chronograph is another example: it is directly integrated in the wheel train and does not need to be subsequently assembled by the watchmaker.

The perfect manifestation of the Patek Philippe Seal

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As befits the heritage of Patek Philippe, the CH 29-535 PS caliber is not only extremely precise and reliable, it is also a masterpiece of aesthetics and supreme workmanship. It has strikingly elegant form parts and old-style bridges that are painstakingly chamfered, polished, and decorated with Geneva striping. Every surface, no matter how small, is finished in numerous consecutive steps, in most cases by hand. In compliance with the Patek Philippe Seal criteria, these movement decorations in no way impair the caliber’s functional integrity. Like all other steel parts, the classic S-shaped clutch lever has manually chamfered and polished edges, straight-grained flanks, and meticulously polished surfaces. For this movement as well, all teeth of the steel wheels and all pinion leaves are individually polished by hand with a rotating hardwood disk to optimize power transmission and reduce wear.

From its underlying concept to the artistic finissage, the new CH 29-535 PS is a perfect reflection of the quality stipulated by the Patek Philippe Seal. The philosophy behind it focuses on convenience, functionality, and long-term reliability. The shapes and configuration of the bridges serve a single purpose: to assure efficient power transmission from the mainspring barrel to the escapement with minimized friction losses in the interest of amplitude

stability and rate accuracy. Every movement part was examined by the Comité de surveillance (Supervisory Authority) of the Patek Philippe Seal to make sure it complies with the manufacture’s strict technical and aesthetic directives. As proof of conformity, the minute-counter cock of every CH 29-535 PS movement exhibits the gold-filled, engraved Patek Philippe Seal: a coat-of-arms silhouette with the intertwined PP initials that stand for Patek Philippe.

Classic livery A movement with so many ancestral features of haute horlogerie deserves the regalia reserved for classic traditions. With Patek Philippe’s new Ref. 5170J chronograph, this begins with the 39-mm round case in 18K yellow gold. Its sleek shape follows the same principle of gestalt that the manufacture adopted in 1932 when it created the legendary Calatrava design, quasi inventing the modern round men’s wristwatch. Its physique is devoted entirely to functionality, endowing it with tangible elegance. With a gentle flourish, the lugs extend from the caseband, imbuing the watch with dynamic poise. The chronograph is operated with pushers at 2 and 4 o’clock. Their rectangular shape has been a typical attribute of Patek Philippe wrist chronographs for seventy years. Particularly for a manually wound watch, the crown is also an important element. It is knurled for convenient winding with two fingers but small enough not to jab the wrist when the hand

PREMIUM I WATCHES is bent back. The chronograph case is produced with a traditional cold-forming process in which small solid-gold bars are gradually swaged into cases in high-precision dies using heavy-duty presses. After each cycle, the case parts are heated to relieve internal stresses. Once the case blanks have been formed, they are deburred, ground, and polished in several consecutive phases with successively finer abrasives.

Ref. 5980/1A-014 Caliber CH 28-520 C Self-winding mechanical movement mm stainless steel case 30 Charcoal grey gradient dial Stainless steel bracelet with stainless steel fold-over clasp

The result of this time-consuming series of processes is a mirrorpolished case that from then on is handled only with gloves to eliminate even the slightest blemish. Elegance paired with functionality The Ref. 5170J chronograph is a consummate statement of timeless elegance. The silvery white dial has slender applied hour markers as well as yellow-gold applied Roman numerals at 12 and 6 o’clock and black transfer-printed scales. The logarithmic pulsimeter scale on the outermost perimeter is calibrated to 15 heartbeats, revisiting the traditional doctor’s watch. The railway track minute scale features slightly compressed Breguet numerals. The seconds subdial at 9 o’clock and the 30-minute counter at 3 o’clock are recessed in the main dial and arranged somewhat below the horizontal center axis to balance the maker’s signature and the pulsimeter scale inscription in the upper half of the face. The hour, minute, and seconds hands that indicate legal time are crafted from yellow gold to match the hour markers and Roman numerals, while the chronograph seconds and minute hands are

black. The counterbalanced trotteuse is black oxidized, and the instantaneously jumping 30-minute counter is made of black nickelplated yellow gold. Unquestionably,

the face of the Ref. 5170J can hardly be excelled as regards elegance, beauty, and legibility.

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Royal Oak Equation of Time Inimitable Octagon Its elegant case, available in a choice of pink gold or steel, is distinguished by an octagonal bezel punctuated by polished white gold hexagonal screws. The crown also picks up this hexagonal motif and proudly bears the AP monogram. The signature features include the distinctively shaped studs along with the alternating satin-brushed and polished finishes on the case. By way of example, the side of the bezel is polished while the upper surface is satin-brushed and matt. The silvered dial remains faithful to the identity codes of the Royal Oak collection by picking up the “Grande Tapisserie� motif which highlights the counters and enables pleasant and easy read-off of the various indications: date, day, leap year, moon phase, as well as sunrise and sunset times. The equation of time pointer and the counter hands are in blued steel. The Royal Oak Equation of Time is teamed with a leather strap in brown alligator leather for the pink gold version and in black for the steel model.


he Equation of Time is

has embodied the most daring

a watch that does not

innovations in the field of fine

immediately reveal all

watchmaking. The 423 parts

its secrets, instead preferring

serving to drive the equation of

to cultivate its aura of mystery

time, sunrise and sunset, perpetual

and fascinating complexity.

calendar and astronomical moon-

Nonetheless, its beauty is self-

phase displays are now housed

evident. For the very first time,

within the famous Royal Oak case.

it is interpreted not within a

The Royal Oak Equation of Time

classical line, but in the Royal

thereby represents the perfect

Oak collection. Since its creation

blend of traditional and modern

in 1972, the legendary octagon

watchmaking elements.

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The Equation of Time The equation of time is the difference between true solar time and legal time. The solar day, meaning the lapse of time between two consecutive passages of the sun through the meridian in a given place varies throughout the year. It lasts exactly 24 hours only four times a year: on April 15th, June 13th, September 1st and December

PREMIUM I WATCHES 25th. This variation is due to the earth’s elliptical path around the sun as well as its tilted rotation axis. For convenience, our societies have calculated an average of all the days of the year and defined the mean solar day as comprising 24 hours, corresponding to socalled legal time. Nonetheless, the mean solar culmination point depends on the wearer’s exact location, on the longitude of a given place on the globe. The equation of time readoff system developed by Audemars Piguet takes account of this specific place. Unlike most other equation of time mechanisms, it is not set to a given time zone – corresponding to 15 degrees longitude. The “world standard time” system divides the world into 24 time zones and takes the Greenwich meridian as the zero point. While the official time is thus the same across the width of each time zone, true solar time varies by four minutes per degree (15 degrees = 1 hour). Therefore, although the clocks on the Bahnhofstrasse in Zurich and on the Rue du Rhône in Geneva indicate the same time, true noon can be observed a few minutes earlier in Zurich than in Geneva. Not only does the Audemars Piguet mechanism take account of this local variation, but also enables one to read off the solar culmination time at any time of the day. To do so, this exceptional mechanism is personalised and adjusted according to the degree of longitude chosen by its owner. The name of the chosen city and the solar zenith in this place are engraved on the ring (such as 12.36 for Geneva). The ring also bears a graduated scale running

47 I PREMIUM - Winter 2010


from -15 to + 15 minutes. The zero point of the graduation is located exactly at the mean solar culmination time in the chosen place. The equation of time hand continuously displays the difference between the two values. When the hour hand corresponds to the time indicated on the graduated ring and the equation of time and minute hands are superimposed, the owner of the watch knows that the sun is exactly at its zenith. It’s exactly as if he had a sundial on his wrist, and there is no need for any mental arithmetic!

ndication of sunrise and sunset times The Royal Oak Equation of Time is one of the rare watches to indicate the sunrise and sunset times. These indications depend on three parameters: the date, as well as the longitude and latitude of a given place. The counter at 9 o’clock displays the sunrise time, while the sunset time is read off

48 I PREMIUM - Winter 2010

on the 3 o’clock counters. Their hands are controlled by two cams performing one full rotation per year. The shape of the cams is determined by the latitude of each location, while their position along the driving wheel depends on longitude. These cams must be machined with extreme precision, since a mere hair’s breadth corresponds to a discrepancy of eight minutes! The cams are pre-calculated and available for 250 cities. On request, it is also possible to obtain cams calibrated for any other location, provided it lies between latitudes of 55 degrees north and 55 degrees south. For places closer to the poles, it becomes impossible to maintain a sufficiently wide diameter for the cam.

The perpetual calendar The perpetual calendar mechanism is a marvel of miniaturisation, a highly sophisticated mechanical reproduction of our calendar. How

can a timepiece, merely by the meshing of its toothed wheels, levers and clicks, successfully indicate the day, the date, the month, the moon phases and the leap-year cycle? The heart of the perpetual calendar system lies in the cam on which the various lengths of the month are defined. The protruding sections around its circumference represent 31-day months, and the notches those of 30 days. On the same axis, a wheel bearing a cam indicating standard months of February and a leap-year month of February performs one turn every four years and is thus able to keep accurate track of the leapyear cycle. The perpetual calendar thus requires no adjustments before March 1st 2100, when simply activating the correctors recessed into the side of the case will be enough to readjust the mechanism for another century. The perpetual calendar also drives the other complications (apart from the moon phase). This additional technical feat means that if the watch has stopped, adjusting the date automatically resets the other functions, thus ensuring that the displays remain synchronised.

The astronomical moon As the ‘daughter’ or astronomy, watchmaking has constantly attempted to reproduce on dials the appearance of the moon at various stages in its cycle. The most commonplace display device consists of a disc carrying two moons driven by a 59-tooth wheel. A fingerpiece drives the wheel one notch forward every 24 hours and the moon phase corresponding to that particular day appears through a dial aperture. Within

PREMIUM I WATCHES this system, a lunar cycle thus corresponds to 59:2 days, meaning 29 days and 12 hours. Yet a true lunar cycle lasts 29 days, 11 hours, 44 minutes, 2 seconds and 80 hundredths of a second. This difference thus leads to a discrepancy. To solve this problem, the Audemars Piguet masterwatchmakers have developed a more accurate moon-phase display: an “astronomical” moon. The wheel driving the moon comprises 135 teeth instead of the usual 59. The larger number makes it possible to measure a lunar cycle of 29 days, 12 hours and 45 minutes, which is just 57 seconds and 20 hundredths of a second more than a true lunar cycle. This system thus requires a one-day correction just once every 122 years and 44 days!

Base Calibre 2120 The impressive complexity of the above-described mechanisms – equation of time, sunrise and sunset indication, perpetual calendar and astronomical – puts the Royal Oak Equation of Time firmly at the pinnacle of the complicated watches that are the pride of Haute Horlogerie. These brilliant mechanisms are teamed here with a base calibre that is equally favoured by specialists: Calibre 2120. Measuring a mere 2.45 mm thick, it is quite simply the world’s thinnest mechanical selfwinding movement with a central rotor: a paragon of fineness, reliability and performance entirely developed, produced and exquisitely finished within the Audemars Piguet workshops in Le Brassus. The automatic winding is handled by a central rotor with a 21-carat gold segment. In addition to the

sheer nobility of this metal, its weight also optimises bidirectional winding and thus the energy transmitted to the barrel – which in turn guarantees the power reserve. This effective winding system combined with the substantial power reserve ensures constant efficiency over a longer time period, and the quality of the winding also favourably influences the accuracy of the watch. This same concern for performance led Audemars Piguet to choose a central rotor rather than an integrated mini-rotor. This particular technical solution means that the oscillating weight runs on another level than the barrel and the balance, thereby providing the latter two organs with more space in which to operate. The larger the barrel diameter, the greater the power reserve – which in this case amounts to 40 hours. Moreover, the larger the balance diameter, the greater the precision of the watch. The impeccable finishing of the mirror-polished steel parts of the gear train and the use of 41 exclusively top-quality jewels guarantee optimal transmission of the barrel force to the escapement. The variable inertia balance enables particularly fine adjustment, thereby ensuring peerless precision over a longer period of time. This outstandingly distinguished base movement is thus enriched with the equation of time, sunrise and sunset, perpetual calendar and astronomical moon mechanisms. The skill and mastery acquired by Audemars Piguet’s watchmakers in the field of ultra-thin movements has enabled them to house the 423 parts of the Royal Oak Equation of Time within a tiny space just 5.35 mm thick and 28 mm in diameter

(12 ½ lignes). The finishing and decoration of this movement are entirely on a par with this wealth of technical ingenuity. All the bridges are chamfered and polished by hand. Connoisseurs will take particular delight in the work on the internal and exterior angles. They will also be pleased to know that even the parts hidden from their view are the object of meticulous care. By way of example, not only is the upper part of the bridges adorned with a Côtes de Genève motif, but the invisible lower part is also finely circular-grained. The mainplate features five different circular-graining diameters that create an exquisitely refined effect, while even the inside of the caseback is also circular-grained, as a natural extension of the overriding principle of fine craftsmanship. The unique nature of the Royal Oak Equation of Time lies in its capacity for customisation in accordance with the owner’s wishes. To ensure correct read-off of the solar culmination times, the equation of time must refer to a given longitude. The sunrise and sunset times depend on both longitude and latitude. These two parameters imply choosing a precise spot on the planet, the owner’s favourite place, the place of his choice. The indication of this place is then engraved on the graduated ring, along with the mean solar culmination time for that same spot. The lucky owner may also decide to personalise the oscillating weight of his timepiece by having it skeleton-worked to form his initials, his zodiac sign or any other motif of his choice.

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Tradition 7047


he balance spring is a vital component of the heart of a watch movement. It is also the most decisive in terms of improving the precision of timemeasuring mechanisms. Its steady oscillations give the movement its rhythm and regulate the flow of time. The balance spring is best described as a very fine spiralshaped coil spring. Usually made of metal, it is vulnerable to shocks, magnetic fields and even the pull of gravity, which can cause warping. In 2006, Breguet launched the first wristwatches fitted with a balance spring and an escapement made of silicon, a substance with a number of advantages:

• The manufacturing process leading to a silicon balance spring yields a broad variety of configurations, facilitating its shaping in precise conformity with carefully calculated models. • Silicon balance springs are lighter than metal ones and thus less prone to warping caused by the pull of gravity. They are also highly resistant to corrosion and friction as well as impervious to rust. • All silicon components are subjected to a special process that markedly improves their resistance to handling and shocks.

• Silicon is totally impervious to magnetic fields.

After nearly four years of service in various watch movements,

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Breguet’s flat silicon balance springs have posted absolutely conclusive results, allowing the company to turn its attention to the development of springs featuring the famed “Breguet overcoil” terminal curve. Producing a curve in a sliver of silicon to give it a third dimension represents a quite considerable watchmaking exploit. Usually cut from flat silicon wafers, the springs remain simple flat strips. Silicon having none of the malleability of metal, getting it to form a bend rising up from the coil required a complete rethinking of the overall production process. The Breguet overcoil silicon balance spring will now be adding its specific advantages to those of silicon on all Breguet calibres, whatever their basic configuration.


Today the new “Breguet overcoil

an alloy of precious metals of the

directly on the barrel.

silicon balance spring” is found

platinum group darker in hue than

Displaying impressive technical

in the Breguet Tradition 7047


sophistication, the Breguet

timepiece with tourbillon and

The fusee-and-chain transmission

Tradition 7047 is the pride

fusee-and-chain transmission.

connected to the barrel maintains

of Manufacture Breguet. As

Recalling the constructional scheme

a constant force for as long as

always an undisputed pioneer

of the first tourbillon pocket

the watch is running. A number

in horological research and

watches built by Breguet, this

of patent applications cover the

development, Breguet’s creative

model is presented in a platinum

large tourbillon resonator at one

achievements are soon turned

version with a movement treated

o’clock on the watch face, one for a

into practical technical advances

with an anthracite-toned grey

titanium balance and three relating

found in timepieces marketed

metal compound. Its surface finish

to Breguet silicon balance springs.

promptly, without undue delays or

results from a new and improved

A further patent was awarded for

quantitative limitations.”

electrodeposition process involving

the power-reserve indicator fitted

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PanoMaticCounter XL


ot everyone appreciates

Pushers and a clear display make

One. Two. Three …That’s a start.

art. Some say art has no

it possible to count and keep track

Now, use your imagination.

meaning. Some say it

of things from 1 to 99. Perhaps you

serves no practical purpose. Some

don’t quite see the point?

say art is irrelevant. With all due respect, we disagree.

The PanoMaticCounter XL presents its curiously fascinating counter

We thought as much. Here are

complication in an elegant and

some ideas of what you can count

effective manner. Red numerals

At Glashütte Original, we live for

with your PanoMaticCounter XL -

appear on a black ground in a

art. Not modern dance or painting

How many goals your team has

double-digit window positioned

or poetry. At Glashütte Original, we


at 9 o’clock. The wearer activates

live for the art of engineering. Take

How many mechanical watches you

the counter using three pushers

the new PanoMaticCounter XL, for


positioned on the left side of the

example. To a superb mechanical

How many words your baby knows.

stainless steel case.

movement we have added an

How many times you thought of

intriguing complication - a counter.


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The plus pusher at 9 o’clock moves

PREMIUM I WATCHES the count forward, one unit at a time, from 00 to 99; the minus pusher at 8 o’clock counts down, and the zero pusher at 10 o’clock resets to zero (00). Directly opposite the counter window, at 3 o’clock, is the visually compelling Glashütte Original panorama date display, with its seamless presentation of the date in white numerals on a black ground. Aligned along the vertical axis are the off-center hour and minute display in the lower half of the dial and, in the upper half, the large chronograph stop-seconds scale, raised above the galvanized black dial and flanked by the subsidiary seconds and 30-minute counters, whose zero points have been rotated 60° to guarantee optimum legibility. The hour and minute dial features applied white gold numerals and hour markers and white gold hands; the stop-seconds scale, subsidiary seconds and 30-minute counters present white numerals and indexes on black. A superb example of the art of engineering, the PanoMaticCounter XL features the new Caliber 96-01, a classic column wheel chronograph with flyback function. Comprising 367 individually-crafted components, the 96-01 is based on the award-winning Glashütte Original Caliber 95. Its patented bilateral winding mechanism uses step gears to transmit energy quickly and efficiently to the movement and enables an ‘intelligent’ accommodation to the behavior of the wearer. Complementing this remarkable movement is the novel counter complication. Deceptively simple in

appearance, the new complication module was designed by Glashütte Original’s in-house development team and requires 217 individual components, each of which is precision-crafted in the Glashütte Original manufacture. Like the panorama date, the counter window’s seamless display presents a double-digit figure (the current count at any given time) without the need for a double window. The PanoMaticCounter XL offers the characteristic features of the fine art of watch making at

Glashütte Original, including the three-quarter plate with Glashütte ribbing, polished steel components, beveled edges and blued screws, a hand-engraved balance cock and a swan-neck fine adjustment with a finely threaded spindle. Its exquisite finishings are easily visible through the antireflective sapphire crystal case back. The stainless steel case is held firmly in place by a black Louisiana alligator leather strap.

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Freak Diavolo Rolf 75

Ref. 780-81 Movement caliber UN-78 Limited edition of 30 pieces


lysse Nardin, the Leader in

watchmaker acclaimed for

silicium, a revolutionary material

Timepiece Invention and

its thousands of “firsts” in

at the time, the Freak forever

Innovation, Demonstrates

watchmaking, takes the lead in

changed the course of haute

Breakthroughs in Watchmaking

ingenuity, once again with the

horology. Now, like its siblings

with the Freak Diavolo Rolf 75.

new Freak Diavolo Rolf 75, a

– the Freak DIAMonSIL®, Freak

progression of the groundbreaking

Diamond Heart and Freak Blue

2001 Freak.

Phantom – the Freak Diavolo Rolf

An evolution of the iconic Freak

75 pays tribute to the original

– a game changer in haute horology – the Freak Diavolo

Due to the ultramodern, minimalist

Freak’s pioneering spirit by

follows in its predecessor’s

and unconventional design of the

expanding its use of silicium and

footsteps, showcasing unrivaled

Freak’s tourbillon carrousel – one

taking its tourbillon to new heights.

advancements in technology,

that possessed no true dial, crown

materials and design.

or hands – and being the first

Named after its devilish-in-

timepiece to successfully present

appearance power-reserve

escapement wheels constructed of

backing, with its red “horns” and

Ulysse Nardin, the Swiss

54 I PREMIUM - Winter 2010

PREMIUM I WATCHES black cloak-like backdrop, the Freak Diavolo is the cleverest of timepiece creations. Case in point, silicium is used in its hairspring (Si 1.1.1. patent pending) and throughout the majority of its escapement – the heart and most delicate part of the watch. Through the introduction of silicium in the original Freak, Ulysse Nardin transformed haute horology manufacturing and continues to perfect the use of this technologically advanced material with the Freak Diavolo. Performance is further amplified through its application of cutting-edge technology, such as photolithography. And, the Freak Diavolo reveals another development in the Freak family -a flying tourbillon that indicates the seconds, as well as two new ballbearing systems and a balancewheel concept and design. Its tourbillon carrousel (developed entirely in-house) does one complete rotation around the center in 60 minutes. The Freak Diavolo’s frequency of 4 Hz (28’800 A/h) in association with its 8 mg*cm2 inertia balance wheel make this instrument exceptional, as no other tourbillon is regulated by such a powerful oscillator and benefits from such a long power reserve (more than eight days). Its outstanding performance is the result of the perfect application of new technologies, such as photolithography, and the use of the best and latest-developed materials, like silicium and LIGA nickel, at core locations. Ulysse Nardin’s expertise in watchmaking is further exemplified by the Freak Diavolo’s seconds

indicator, which is nothing else than a flying tourbillon replacing the usual oscillator of the other members of the Freak family. Its cage is equipped with an arrow indicating the seconds on a yellow half-circle, rotating in one minute on itself, with the zero position holding steady on the axis of the minute indicator. The two specially conceived ball bearing systems enable the “flying” function of the minute movement and of the secondsindicator tourbillon without the need for a supporting bridge. So simple and user-friendly, the Freak Diavolo can be wound by turning the lower bezel, and the time can be adjusted by turning the upper

bezel; while the direct gear link crafted between the three “hands” averts dephasing, or the throwing of hours, minutes and seconds out of step when adjusting or readjusting time. Not only brilliant in function, the Freak Diavolo is also stunning in aesthetic with its clean lines, robust black and charcoal tones, accents of vibrant color, platinum case and elegant crocodile strap. The Freak Diavolo Rolf75 is the ultimate symbol of unwavering imagination and unusual style, staying true to the inventive character that defines the Freak timepiece collection. Avaible in a limited edition of 75 pieces.

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Speedmaster Broad Arrow Co-Axial

hen OMEGA created the first Speedmaster in 1957, no one could have imagined what adventures lay in store for the watch that would become the world’s most famous chronograph. The new Speedmaster Broad Arrow Co-Axial collection introduces some stylish additions to the classic design of the watch that has been part of more than a hundred NASA missions including all six lunar landings. The dial, available in black or silver, features a distinctive “Geneva Waves” pattern. The familiar chronograph counters, or subdials, are characterized by three applied rings which surround a unique “beehive” structure, giving the Speedmaster Broad Arrow Co-Axial its own personality. The sub-dial rings on the silver dial are blackened and those on the black dial are silver for a particularly appealing contrast. There is a date window at the 4:30 position on the dial. The hour and minute hands, which are either blackened or rhodiumplated, are coated with white Super-LumiNova which makes them easy to read in all lighting conditions. The central chronograph hand has a red tip as do the hands of the sub-dials. The 44.25 mm stainless steel case has the shape which has been associated with OMEGA Speedmasters for more than half a century. The Speedmaster Broad

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Arrow Co-Axial is presented with either a stainless steel bracelet or an integrated black alligator strap. The Speedmaster Broad Arrow CoAxial is powered by the exclusive OMEGA Co-Axial calibre 3313. The accuracy of the self-winding chronograph is independently confirmed by its status as a COSC-certified chronometer. The movement is equipped with OMEGA’s Co-Axial escapement on three levels. It delivers outstanding chronometric performance over a long period of time which increases service intervals and has allowed OMEGA to guarantee it for three years. It also allows the possibility of changing the hour hand independently of the minute and second hands – ideal for travelling between time zones. The

movement is visible through the sapphire crystal case back. The outstanding chronograph performance of the Broad Arrow Co-Axial is ensured by its column wheel chronograph mechanism. The watch is water resistant to 100 metres / 10 bar / 330 feet. The OMEGA Speedmaster Broad Arrow Co-Axial watch is a fashionable interpretation of a chronograph which has gone to places no other watch has ever been. It artfully combines the Speedmaster’s rugged, adventurous spirit with some dramatic features which will make it one of the most popular members of the line.


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Atlas Dome Gold

iffany Watch Co. Ltd enlarges its Atlas Dome line with the launch of an opulent gold timepiece crafted in a choice of 18-carat red or yellow gold. Quintessential Tiffany & Co., the classic gentlemen’s Atlas Dome Gold takes its design cues from the Atlas Clock placed above the entrance to Tiffany’s flagship property on Fifth Avenue. The prominent Roman numerals of the Atlas Dome are paramount to the personality of this watch. Reminiscent of those featured on the Atlas Clock, the numerals take center stage allowing for a highly visible view of the passing hours. Created in rich 18-carat red or yellow gold - a metal that lends this watch its characteristic warmth and splendor- the lustrously polished case is available in 37.5 mm and 29 mm and carries the hallmark Tiffany & Co. logo on the crown, dial and buckle. Set on an iridescent silver-colored dial, the 3-dimensional gold Roman numerals sit in high relief on the raised rim that encircles the dial. The effect of elevating the hour markers allows the numerals to be the true protagonists of the watch in keeping with the DNA of the Atlas family. The date window –conveniently placed at VI o’clock- and the diamond polished 18-carat red or yellow gold hour, minute and second hands never come into contact with the hour markers

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on the rim providing a clear, unobstructed view of the time. The case back on the automatic models is transparent allowing for a view of the impeccable Swiss automatic movement complete with a Tiffany decoration of the rotor.

meters, the Atlas Dome is a

Both the Atlas Dome red and yellow gold models are presented on a handsome brown alligator strap with a polished gold buckle to match. Water-resistant to 50

strap. The smaller sized models

triumph of legibility, design and elegance. In order to cater to as wide a variety of tastes as possible, the Atlas Dome models also come with a black dial and a black alligator are also available with a quartz movement.




ccasionally, it’s the subtle variations which unveil the most elegant designs. Balmain’s brand new line, Elypsia, is reinventing the rectangle, with a wealth of delicately-wrought curves. The result is a smart, slender watch, just the right touch of originality. The world of geometric figures is an endless source of inspiration. Let the Balmain designers dip into it and the traditional silhouettes take on a new shape. Even a new life. This is true of the rectangle, a watchmaking classic, which has been rejuvenated under the Elypsia traits. The brand new collection from the Maison de Saint-Imier features a wider base for the rectangular Elypsia case and rims that are slightly dished and above all rounded instead of angular. This slight asymmetry gives it a rational foundation, a serene tranquillity. At the same time, this slender, spare, smart watch shows an abstract and dreamy nature. As for the arabesques on the dial, they awaken the nostalgic fibres of the very first Balmain time-keepers. Elypsia is available in a variety of settings. Its 44 sparkling diamonds put it in a separate class. It is pomp personified with its yellow case and black strap on white dial. It shows a touch of modernism with its black dial and silvered strap. Smart and slender, Elypsia is just like a Balmain woman - just the right touch of originality.

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ulgari presents the new Serpenti watch, a contemporary reinterpretation of one of the brand’s most famous icons.The new Serpenti watch is an extremely original model featuring a complex hand-crafted construction that endows it with the stature of an authentic jewellery masterpiece. A wealth of creative variations, constantly reinterpreted according

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to a perpetually renewed vision and brilliantly marrying the entire palette of the hand-crafted jewellery, enamelling, goldsmithing and watchmaking techniques, give timeless life to the efďŹ gy of the serpent. Radiating an emblematic style expressing the codes that continue to guide the Italian jeweller, Serpenti embodies the quintessence of the values that

have earned Bulgari its unique place in the world of authentically creative luxury brands. The Serpenti collection comes in steel or gem-set steel with a single-coil bracelet, as well as in gem-set rose gold on a single or double-coiled bracelet.This model in line with the historical heritage of the House may be interpreted, exclusively on demand, in a unique Haute Joaillerie version that is different every time.An authentic


YA126202 44mm Stainless steel case with black PVD coating Black dial with green/red/green web at 3 o’clock and shiny G frame Stainless steel bracelet with black PVD coating

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PREMIUM I WATCHES “secret” watch, this variation plays with colours and respectively combines, on its yellow or white gold structure, semi-precious and precious stones such as lapis lazuli, turquoise and diamonds or blue sapphires, emeralds and diamonds. Serpenti thus offers a refined expression of its legendary status, elegantly transcending the constraints of time.

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he refined elegance and pure femininity which inspire Gucci’s signature style are beautifully showcased in the new G-Frame watch collection designed by Creative Director Frida Giannini. The new line, designed for both day and evening, is characterized by exceptional attention to detail, unique materials and wearable colours. The G-Frame collection meets the need for a balanced and sophisticated timepiece which allows women to confidently take centre stage. The watch has a pretty mirrored dial enclosed by a case in the form of an elongated rectangle or a chic square. The sapphire glass of each case is finished with a bevelled edge and the resulting pyramid form lends depth to this graceful design. Each dial displays baton hands and is personalized with the Gucci logo. The Gucci ‘G’ initial is embossed on the side crown, used to set hours and minutes. Close attention is paid to every

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detail, from the range of colours to the precious stone decoration on the more exclusive models. As well as classic black, the timepieces are available in beige, antique rose and slate blue; these colours apply to the satin straps with matching mirrored dials in brown, pink and blue. The rigid bangle model, made entirely of steel, displays the iconic Gucci horsebit clasp closure, and the precious version is adorned with premium-quality diamonds positioned at 6 and 12 o’clock. The new G-Frame collection combines practicality with

distinctive elegance. The range is distinguished by a wide variety of timeless watches with delicate, clean lines, striking the perfect balance between a contemporary graphic aesthetic and enduring classic style.


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Yacht Timer


ophistication, functionality and versatility at its best, the all new Citizen Yacht Timer is a magnificently powerful watch that combines the innovation of function and refinement of design. Powered by Citizen’s Eco-Drive movement, the watch features Race timer-99 min countdown, split time, automatic chrono start, 1/100th of a second chronograph up to 24 hrs and water resistant to 200 meters, making it the ideal watch for yachting. The watch is also equipped with convenient features like 30 cities world time, UTC display, dual time, dual alarm, 12/24 hr time and Daylight saving time. The rose gold colour case and the black PU strap makes this watch a real head turner.

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ime to put some colour into

Designed for connoisseurs of fine

commitment to “Haute Horlogerie

our lives! LOUIS ERARD is

mechanical watchmaking, this

at affordable prices”, the enduring

decorating ladies’ wrists

new line in the Emotion collection

signature of all its creations.

with a line of bright, colourful

reflects the watchmaker’s credo

Offered in navy blue and violet


to perfection and encapsulates its

to match a glamorous, summery

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look, the new Emotion takes on

technology and timeless elegance.

a slight air of extravagance in

To cater for other tastes, the steel

the cream-coloured version on a

version also comes with diamonds,

python strap.

64 of them delicately set on the bezel. Another is decorated with

Housing an automatic mechanical

nine diamond hourmarkers on the

movement, it presents a vibrant

dial, adding a glittering facet to

contrast between modernity, high

this summer jewel.

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In keeping with the values that have built its reputation, LOUIS ERARD has fulfilled its mission by offering these new ladies’ timepieces at prices guaranteed to put you in a good humour!




he specifications set

attention given to the bezel and

for making the new

the strap.

WORLDCODE watch from

SAINT HONORE were very

The steel bezel decorated with

straightforward: create most

six Roman numerals, the true

elegant steel chronograph

signature of the WORLDCODE

imaginable. The full force of SAINT

watch, comes in four finishes

HONORE savoir-faire rose to this

(colours): brushed steel, titanium,

challenge and the result has met

bronze, and red gold. Each bezel

every expectation.

coordinates with an exclusive dial, with the three counters and

The sophisticated design honours

day date that are typical of ETA

the traditional codes of great

movement chronographs. Guilloche

timepieces with particular

engraving, “clous de Paris�, off-

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centre SAINT HONORE logo in the 1/10th second counter, and finely worked hands are all part of the powerful personality of the piece. The round 41mm case melds into a metal bracelet with supremely clean lines, a three-piece work of art, with each link fitting perfectly to the wrist for unparalleled comfort. Not to be outdone, the finish subtly dazzles with polished and brushed effects.


Movado Cia


he Movado ideal of pure,

dial, adding subtle, multi-level

with or without 14 diamonds

modern beauty takes

architectural dimension to the

(0.14 t.c.w.) sparkling along the

fashion-forward expression

bracelet’s simple, organic design.

north and south curves of the

in the new Cia™ women’s bangle

The crown is recessed to enhance

watch. The delicately proportioned

Cia’s smooth polished contours.

23.5 mm case creates an

Removable links hidden at the back

impression of feminine, refined

of the bangle afford an adjustable,

elegance. The two gracefully

customized fit. Cia is offered in

stainless steel style featuring

sculpted loops that form the fluid

high-polished solid stainless steel

unique polished and brushed

lines of the bangle overlap to

with complementary rhodium-

finishes are also available.

cradle the petite black Museum®

plated dot and dauphine hands,

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case. A gleaming gold-plated model detailed by gold-toned dot and hands, and a sophisticated


Airboss Mach 8 Special Edition


his storied collection is inspired by an aircraft carrier’s “Air Boss”, the individual perched atop the command tower who determines, with pinpoint accuracy, every take-off and landing maneuver on the ship. This collection features high-performance instruments of

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outstanding technical reliability and accuracy. This year’s new Victorinox Swiss Army AirBoss Mach 8 Special Edition, like its precursor the Mach 3 Quartz model, sports a Victorinox Swiss Army innovation: a chronograph start/stop pushbutton at 8 o’clock, which is easily engaged with the

right thumb. The crown and date window are at 9, while a second crown at 2 activates a key AirBoss function: the internal bidirectional flange surrounding the dial features the countdown of aircraft takeoff/ landing.


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Hamilton RailRoad 38 mm

Keeping modern women on track


classical Hamilton pocket watch has symbolically shed its chains and wrapped itself around the wrist in the 38 mm Hamilton RailRoad Midday

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Train. Circling the dial, markings resembling sections of rail tracks remind of the brand’s deeprooted railroad history, or inspire reminiscing about model railways in childhood playrooms. Applied metallic indices and a date display at three o’clock are easy to read,

taking the pace of the timing needs of hectic lifestyles. There is a choice of white or, black dial, and, paying special tribute to today’s moody and magnificent females, is a set of easily interchangeable straps.


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Tissot Visodate 1957 Automatic


oday’s Tissot Visodate 1957 Automatic has its roots in a long history of innovation. Inspiration for this timepiece comes from watches released in the 1950s when Tissot celebrated its centenary. A particular milestone of that era was the integration of a date display into the automatic mechanism and the new watch

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presents this feature in eyecatching contemporary design.

Dynamism meets nostalgia A high-tech domed sapphire crystal covers the lightly curved dial, displaying the proven Tissot expertise in bringing the latest

techniques and materials to traditional Swiss watchmaking. The case has a diameter of 40 mm and a see-through back to ensure that the timepiece’s inherent dynamism is always on view. True to tradition, the day and date are easily visible, adding to the classical character of the watch. Historical Tissot logos on the dial and heritage


buckle ensure that the origins of innovation are remembered. The watch features an ETA 2836-2 (gent) movement with a power reserve of 42 hours.

Today’s looks The four variations of the Tissot Visodate 1957 Automatic accommodate current tastes and trends with modern materials and finishes. Two models have classical silver-coloured stainless steel cases and two get a fashionable twist with state-of-the-art PVD coating. The dials are black or silver, elegantly combined with a fine leather strap bearing a trendy crocodile style. These watches complete a range of looks during business and leisure hours.

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Aviator Chronograph HB-2006


he round dial with Roman numerals has been the face of time for around 800 years; the rectangular case launched almost a century ago made the new-fangled wristwatch popular among men as the perfect complement to a wellcut suit. These classic formats endure because, in the hands of a talented designer, they are always contemporary. The new BOSS Black Watches Collection for 2010 illustrates this flair for bringing a fresh and modern look to these ancient standards. It’s all in the details: a new take on the traditional chapter ring with Roman numerals and a sunray finish that radiates energy and optimism. Contrasting textures, clear dials and restrained styling are the hallmarks of the new BOSS Black Classic Contemporary Watches.

The aviator chronograph HB-2006 This performance-oriented aviator or pilot’s chronograph is designed for situations where a tenth of a second might make all the difference. With the chronograph engaged, the flying seconds hand on the left goes round its subdial 60 times a minute, ready to record a fraction of a second. The elapsed minutes counterbalance the running seconds below it, while the dates look out on the lower right. With a clear, wide dial, thin bezel, traditional chronograph buttons and Art-Deco numerals, this watch will be at home equally in an open cockpit or a boardroom. Available on a steel bracelet with folding

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clasp or on a crocodile-pattern leather strap with pin buckle. Waterresistant to 5 ATM.


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otary Watches, the leading watch brand has announced the launch of a new generation of performance timepieces under the Rotary Aquaspeed brand. Originally launched at the beginning of 2009, this impactful collection of sports watches has cemented the company’s position as a marketleader and designer of sports timepieces. 115 years of family watch making have resulted in the re-introduction of a sports-led collection. Inspired by models originally launched in the 1950’s and 1960’s, the Rotary Aquaspeed collection underlines the company’s commitment to broaden its portfolio beyond a pure dress watch collection. As the oldest remaining family owned and run Swiss watch brand, Rotary Watches’ portfolio now includes timepieces that are suitable for all manner of sports and feature functions such as helium pressure gauges,

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aviation slide rules and rotating divers bezels in both watch and chronograph options. The new additions to the range take the Rotary Aquaspeed collection further into the arena of specialist sports watches. The new Pacific family made its debut in January 2010 but has now been extended for Basel 2010 to include three new pieces of impressive 46 mm proportions. Crafted from stainless steel or black ion plating, each model has a chronograph movement to measure fractions of time. A new oversized selection of aviator-style timepieces has also been introduced. The trademark slide rule is traditionally used by aviation professionals but is now a very popular addition to sports watches. Each of the models within this family also includes a chronograph movement. The serrated bezel adds the finishing touches along with the use of perforated leather on the two strap models.

A series of strap models specifically targeting divers and water-sports enthusiasts has also been launched. Each is waterproof to 300 metres and is therefore the ideal choice for scuba diving. The rotating divers bezel allows the wearer to maintain a close eye on the time and their oxygen supply. Completing the next generation is a truly impressive helium-filled divers watch. The incorporation of a second crown guards against helium pressure damaging the timepiece. It offers security and peace of mind to divers that they can wear their timepiece in high pressure situations, safe in the knowledge that it can be depressurised at the water surface. As with all Rotary watches, each model is covered by the unrivalled lifetime guarantee and each of the Aquaspeed models is also impervious to water thanks to the company’s patented waterproof standard.


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Impetus VI

itoni presents a new exciting model in its Impetus VI collection. For the very first time this model is equipped with a power reserve indicator placed on the dial: an essential feature that shows how much energy the mainspring is holding. Thanks to it the wearer can easily ensure that his watch will always be ready for action. An embossed circular zone is designed in the power reserve indicator and, in bigger scale, in the rest of the dial. This creates a graceful play of luminosity and tri-dimen¬sionality in this otherwise very slender model. New to this watch is also the three-days date displayed at 3 o’clock. It is through the transparent sapphire crystal case back that the mechanical self-winding movement can be admired. The gold plated oscillating weight, graced with the Titoni brand name, is a fancy touch for this model and is the delight of every watch lover. All these features well reflect the clean-cut allure of this model while expressing the characteristic attention to detail of all Titoni watches. In this collection, the passion for the fine watchmaking art is expressed in the attention to detail: under its sleek, clean-cut allure, one can find practical yet exquisite details that make this watch unique in his genre. The Impetus VI collection

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embo¬dies the Titoni’s commitment to the Swiss quality standards for which the family business stands for since generations.


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ustrous. Elegant. ck sophistication. Inspired by the sensuality and curves of a woman’s body. Sleek and soft lines, polished stainless steel or polished stainless steel yellow gold PVD case

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finished in mineral glass. Black or brown leather strap with pin buckle closure, available with a black, mirror, or yellow gold PVD dial. Accented by a round and

molded face with logo at 12 o’clock and polished hands. Available in Lady. Water resistant up to 30 meters.



Esprit 2010 autumn/winter Timewear Collection

he line of Esprit gents’ watches now has an even more striking, masculine look. This is reflected in the new case shapes, dial details and colour elements, as well as technical features such as rotating bezels and water resistance of up 10 ATM (100 metres). Classic, commercial shapes and colours add a strong masculine touch to the watches. The new styles appeal to true men who like to express their own personality – whether classically understated or masculine sporty

Houston The Houston range makes the most of the latest technology to create some exceptional designs. The classic Houston features form the basis of organically patterned surfaces resembling fingerprints or woven fabrics, as well as styles reminiscent of disco balls or pyramids. The new Houston watches therefore extend the range from the classically elegant to the strikingly fashionable. The watches combine perfectly with the Houston jewellery line to make suitable matches for every taste and style.

Gents’ essential: Velocity Chrono / Velocity Sporty yet timeless – VelocityVelocity is available either as a chronograph model or a three-hand version with date display. Both feature a black, aluminium-insert bezel with minute graduation. The dial of the chronograph model shows a sporty side with a subtle carbon

look, while the three-hand version catches the eye with its sun rayeffect dial. Waterproof to 10 ATM (100 metres) and with large luminous index markers, the VelocityVelocity range is designed to meet the high demands of gents’ watches.

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Jelly Looped


oyWatch Jelly Looped, which are gambling on their colour and powerful effect! Available in 5 basic colours – pure White, elegant Black, intriguing Dark Blue, surprising Shocking Pink and Lime - to be mixed and matched with straps in the same colour on in another 10 captivating shades: Blue, Brown, Dove Grey, Hunter Green, Indigo, Orange, Purple Red, Turquoise, Violet and Yellow. “The ToyWatch Jelly Looped Collection watches are designed for those who base their look on colour, but our experimentation goes even further, overturning

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traditions and proposing a new loop fastening, which surrounds the case and offers a full range of colour combinations: from classic pairings to daring contrasts,” explains Mara Poletti, President of ToyWatch. But that’s not all! The concept of colour becomes a life and style choice inspired by chromotherapy and has been translated into high-impact packaging for the Jelly Looped Collection: a pillshaped package which holds a real panacea for your mood! The windows of the brand’s flagship stores will also feature this theme

and will be dressed with huge boxes of medicine containing the ToyWatch pills. The Jelly Looped watches are available in a time only version, with coloured plasteramic case, quartz movement and coloured silicone bezel, dial customised with the ToyWatch logo and the inscription “J-Looped”, waterproof up to 5 ATM.


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New Gent


wiss fashion watch and

crystal combined has increased

the renowned Swiss watchmaker’s

jewellery maker SWATCH

to 11mm. The much bigger

signature use of trend-setting

presents The Swatch New

format gives the designers more

design, fashionable colours and

Gent Collection. Ten trendy models

room to play: each model has a

rugged, sporty materials. The new

in understated, wintery colours

large, colourful plastic case with

collection takes the classic Swatch

introduce a new, much bigger

a generous, colour-coded dial,

Gent—creative, inventive and full

Swatch watch inspired by the

a day/date window at 3 o’clock

of stylish fun—and transforms it

legendary Swatch Gent Originals.

and rugged, matt silicone straps

into a bigger, bolder, positively

The original Gent watch head

in complementary monochrome

provocative statement. Designed

was 34mm wide; the New Gent

colours. A contemporary restyling

for the active man or woman with

Collection models are 41mm wide,

of the classic Gent Original, the

an eye for the big new trends in

and the height of the case and

Swatch New Gent Collection retains

accessories and art for the wrist.

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PREMIUM I WATCHES SUOB702 BLACK REBEL Blacker than night, a classic timekeeper for casually elegant or perfectly formal occasions. The solid black silicone strap and loop of this striking New Gent lead the fashion-conscious eye from the buckle to the case, both fashioned of solid matt black plastic. The sun brushed black dial presents slim tone-on-tone black hour indexes and a tone-on-tone black day/date window at 3 o’clock. Black hour and minute hands with tone-ontone black highlights and a slim black seconds hand mark the time of day.

SUOW701 WHITE REBEL Simply elegant, white and fashionable for all occasions. The solid white silicone strap and loop of this superb New Gent match the solid matt white plastic case and buckle. The white dial features slim tone-on-tone white hour indexes and, at 3 o’clock, an elegant whiteon-light grey day/date window. In the absence of all numerals, white hour and minute hands with white superlite highlights and a slim white seconds hand mark the time of day.

SUOR701 RED REBEL A bold, dynamic timepiece plays with the primary colour of passion. The solid red silicone strap and loop of this positively provocative New Gent complement a matching transparent red plastic case and buckle. The sun brushed red dial presents slim white indexes at all hours and a black-on-white day/ date window at 3 o’clock. In the absence of all numerals, shiny metal hour and minute hands with

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PREMIUM I WATCHES white superlite highlights and a slim white seconds hand mark the time.

SUOR702 BURGUNDY REBEL This stylish piece takes a trendsetting colour from the fashion labs and runways to the wrist. The matt silicone strap and loop of this gorgeous New Gent wrap the wrist in solid burgundy. The transparent burgundy plastic buckle and case match and complement the strap. The sun brushed burgundy dial features slim pink indexes at all hours and a black-on-pink day/date window at 3 o’clock. In the absence of all numerals, shiny metal hour and minute hands with white superlite highlights and a slim, bright pink seconds hand mark the time of day.

SUOG701 PETROL REBEL Sunlight falling on the sea brings fascinating colours to the surface. This captivating New Gent features a solid petrol blue silicone strap and loop with a complementary transparent petrol blue plastic case and matching buckle. The case frames a sun brushed petrol blue dial with slim orange indexes at all hours and a bright white-on-orange day/date window at 3 o’clock. In the absence of all numerals, shiny metal hour and minute hands with white superlite highlights and a slim orange seconds hand mark the time.


silicone strap and loop with a

day/date window at 3 o’clock. In

complementary transparent blue

the absence of all numerals, shiny

An elegant and evocative design uses colour for mood and atmosphere. This fascinating New Gent presents a solid blue

plastic case and matching buckle.

metal hour and minute hands with

The sun brushed blue dial present

white superlite highlights and a

slim green indexes at all hours

slim, bright green seconds hand

and a contrasting black-on-green

mark the time of day.

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PREMIUM I WATCHES SUOG700 OLIVE REBEL Olive green sets the tone for a fashionably elegant occasion. The solid olive green silicone strap and loop of this elegant New Gent nicely complement the transparent olive green plastic case and matching buckle. The case frames a sun brushed olive green dial with slim acid yellow indexes at all hours. The day/date window at 3 o’clock presents black numerals on an acid yellow ground. In the absence of all numerals, shiny metal hour and minute hands with white superlite highlights and a slim acid yellow seconds hand mark the time of day.

SUOC700 BROWN REBEL A wry design subverts a sober and distinguished look with a playful touch of pink. This handsome New Gent presents a solid brown silicone strap and loop with a transparent brown plastic case and matching buckle. The case frames a sun brushed brown dial with slim pink indexes at all hours and a brown-on-bright pink day/date window at 3 o’clock. In the absence of all numerals, shiny metal hour and minute hands with white superlite highlights and a slim pink seconds hand mark the time of day.

indexes at all hours and a striking

purple silicone strap and loop give

white-on-orange day/date window

this eye-catching New Gent an

at 3 o’clock. In the absence of all

enviable presence on the wrist.


numerals, shiny metal hour and

The transparent purple plastic case

minute hands with white superlite

frames a sun brushed purple dial.

A casually elegant yet sporty look for the fashion-conscious professional. This smart New Gent presents a solid warm grey silicone strap and loop with a complementary transparent warm grey plastic case and matching buckle. The sun brushed warm grey dial features slim orange

highlights and a slim orange

Slim blue indexes mark the hours,

seconds hand mark the time of

and a purple-on-blue day/date


window appears at 3 o’clock. In


the absence of all numerals, shiny metal hour and minute hands with white superlite highlights and a

A trendy colour on the runways,

slim blue seconds hand mark the

this rich purple sets the wearer


apart from the crowd. The solid

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eeping one of the world’s most famous ladies on time is an ambitious task. After all, this fabulous female has had more than 125 careers, adopted many different nationalities and been dressed by numerous famous designers in her time. Thanks to a new licensing agreement with Mattel, Flik Flak is about to rise to the challenge with its new collection of Barbie watches. Three specially designed models bring Barbie’s world to the wrists of girls all over the world in 2010.

Barbie – purely gorgeous ‘Barbie pink’ is an established expression from the global language of fashion and the Barbie watch from Flik Flak says it all. Wearing a signature pink gown, Barbie twirls around the watch’s textile strap. The colour of her dress is picked up by other design details, including the turning bezel, hour digits and buckle. Not only is the high princess of fashion wearing a crown, she also has two spare ones at her disposal, printed on the strap.

Barbie Treasure – a beautiful snapshot The Barbie Treasure watch comes packaged with a matching Barbie photo frame, underlining the timelessness of the inspirational, iconic heroine. Delicate pale blue plays the lead role in the colour scheme of this set, with Barbie making an appearance in a pink dress, perfectly coordinated

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PREMIUM I WATCHES strappy shoes and a glistening tiara. Her subtle silhouette decorates the dial and shows off her signature ponytail for good measure.

Barbie Christmas Special 2010 – time to celebrate Barbie is the ideal ambassador for the sparkle of the festive season. The Barbie Christmas Special 2010 by Flik Flak has shiny printing and a celestial design featuring shining stars of celebration. Barbie’s famous white poodle has dressed up for the occasion and Barbie’s fashionable outfit confirms that she is ready to party. The watch will come with its own special packaging and promises to top the wish lists of trendy girls everywhere.

Mattel Mattel, Inc. (NYSE: MAT) is the world leader in the design, manufacture and commercialization of toys and family products. The Mattel family is made up of topselling brands such as Barbie®, the most popular of all the dolls created for playing with fashion, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, in addition to the Fisher-Price® brands, including Little People®, Power Wheels® and comprehensive ranges of fun-inspired toys. Including the employees at its headquarters in El Segundo, California, Mattel has over 30,000 employees in 43 countries and regions and sells its products in more than 150 countries.

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Chaumet, Jeweler of Emperor Napeoleon The First


haumet began in 1780 and its story is closely linked to the history of France. Exceptional skills have been channeled through the generations, seamlessly, from one master jeweler to another. The story begins with an encounter between a brilliant Parisian jeweler, Marie-Etienne Nitot- a former employee of Aubert, the jeweler of Queen Marie-Antoinette- and Napoleon Bonaparte. Nitot caught the Emperor’s runaway horse by its bridle and, as an expression of Napoleon’s interest and gratitude, the young jeweler was made the official Imperial jeweler. The new Emperor was ambitious to

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PREMIUM I JEWELRY & ACCESSORIES transform France into the European center of creativity, luxury and fashion. He was insistent that the Imperial Court should appear at official ceremonies brilliantly bejeweled and Chaumet’s founder and his fabulous creations helped to enhance the myth of the Emperor. In 1802, he produced the Consular sword on which he mounted the Regent, a 140-carat diamond now on display in the Louvre. Two years later, he designed the Imperial sword, the jewels for both the Consecration of the Emperor and Coronation of Josephine, For Napoleon and the women in his life, Empress Josephine, then Empress Marie-Louise, he created luxurious jewelry sets which symbolized the power and splendor of the Empire. The jeweler also excelled in the art of sentimental jewelry. He invented the acrostic bracelet, composed of colored stones, the initials of which formed a message. Empress Josephine received a pair of these bracelets spelling the names of her children, Eugene and Hortense. The bee was a favored symbol of the Emperor and he used it to decorate his cape. Chaumet adopted it as strong emblem for the Jewelry House and it is currently the motif of the Chaumet Collection Attrape-moi…sit u m’aimes.

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ove me, love me not is‌ the

green tourmaline, garnet and iolite:

game of love that turns precious.

a gem for every thought and a

The petals of this brand new

colour for every emotion, because all

collection are nine rings of the

women have their own, very personal

purest lines, each with a delicate,

combination. Passion, Desire, Jealousy,

differently coloured cabochon stone.

Tenderness, Love, Joy, Hope, Pleasure,

Fire opal, amethyst, peridot, blue

Nostalgia: the rings come one after

topaz, red tourmaline, moonstone,

another in a romantic gesture that

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adorns fingers with colour and the heart with sentiment. From the same colour palette emerge small earrings to be worn all the time – touches of intense colour that brighten up the face with iridescent flashes of light, like the mood of a heart in love.


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The Diamantissima


he Diamantissima jewelry collection is inspired by the Diamante Canvas, an exclusive fabric design tied to Gucci’s storied legacy. Created in the mid 1930’s, the diamond pattern was first woven onto hemp and used on luggage as one of Gucci’s innovative solutions to pre-war leather shortages. The distinctive criss-cross pattern, which features small connecting diamonds in dark brown on a tan background, became the Florentine House’s first signature print. Indeed, this pattern served as a design precursor to the famous GG logo, which would later become Gucci’s globally recognized and iconic symbol. Though apparent throughout the 1950’s, the Diamante Canvas remained relatively under-used until Creative Director Frida Giannini rediscovered it in the Gucci archives. This signature pattern, with its elegant and subtle design, has now made its way onto a limited collection of Gucci pieces including handbags and small leather goods. However, the motif is represented in its most luxurious form when interpreted in Gucci jewelry, as expressed in the simplicity and modernity of the ring and bangle available in 18kt yellow or white gold.

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All About Sapphires


n earlier times, some people

Could there be a more apt image

the blue shades of that firmament,

believed that the Firmament

to describe the beauty of an

from the deep blue of the evening

was an enormous blue sapphire

immaculate sapphire? And yet this

sky to the shining mid-blue of a

gem comes not in one but in all

lovely summer’s day, which casts

in which the Earth was embedded.

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its spell over us. However, this magnificent gemstone also comes in many other colors: not only in the transparent grayish-blue of a distant horizon but also in the gloriously colorful play of light in a sunset – in yellow, pink, orange and purple. Sapphires really are gems of the sky, although they are found in the hard ground of our ‘blue planet’. Blue is the main color of the sapphire. The sapphire symbolizes loyalty, but at the same time it gives expression to people’s love

and longing. What makes the sapphire so fancy? Its beauty, its magnificent colors, its transparency, but also its constancy and durability are qualities associated with this gemstone by gemstone lovers and specialists alike. The sapphire belongs to the corundum group, the members of which are characterized by their excellent hardness. Indeed their hardness is exceeded only by that of the diamond – and the diamond is the hardest mineral on Earth! Thanks

to that hardness, sapphires are easy to look after, requiring no more than the usual care on the part of the wearer. The oldest sapphire finds are in Ceylon, or Sri Lanka as it is known today. There, people were already digging for gemstones in ancient times. The specialist recognizes Ceylon sapphires by the luminosity of their light to midblue colors. Having said that, most blue sapphires come either from Australia or from Thailand.

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Bloom Jewelry


loom jewelry features feminine flower shapes enhanced with sparkling diamonds. With an appreciation for the delicate simplicity of the natural world Bloom has created diamond floral pieces that are unique and beautiful. Bloom designs are sophisticated and attractive yet draw attention to the wearers more than to themselves. Bloom designs employ delicate, feminine styles and are light, beautiful, and easy to wear. With designs that range from casual to elegant, Bloom jewelry’s creations are suitable for any occasion, from the most informal to the most special. Each larger brilliant diamond is surrounded by the perfect number of small diamonds to create a perfectly designed diamond-encrusted flower. Bloom creates jewelry that goes anywhere with anything, yet never goes out of style. Each jewelry piece is inspired by a classic design that emphasizes the quality, femininity, and elegance of the pieces themselves that are pretty, feminine pieces to wear any day in stylized unforgettable eight petal diamond flowers set in highly polished white, yellow and rose gold. Designed by jewelry artist Bonimara, and handcrafted in 18 kt white, yellow, or pink gold in the Milan studio. Everlasting flowers bloom in glamorous rings, bracelets, necklaces and more; a glamorous addition to any jewelry collection.

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Pure Night


his elegant family of bijoux is

stainless steel settings enhanced

wonderfully evocative of Art

by delicate floral motifs.

Nouveau and an era of hand-

crafted jewellery and art inspired

The pendant, strung on a fine link

by the organic forms and flowing

necklace, holds a large, facetted

lines of Nature. All members of

and highly polished black onyx

this sophisticated bijoux family

gem in a polished stainless steel

are fashioned of stainless steel

setting decorated with delicate

316L and black onyx, a naturally

leaves drawn in steel. The bracelet

occurring form of quartz.

takes up this evocative theme with four smaller, facetted and polished

The uppermost surfaces of the

black onyx gemstones on a chain,

oval, black onyx gemstones have

each held in steel settings with a

been facetted and polished to a

graceful floral motif.

lustrous gleam, and the stones themselves placed in polished

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Similar black onyx stones dangle

from each of the earrings, adding a dark lustre to the family. The ring draws the eye to the fascinating depths of a large, facetted black onyx, while the stainless steel setting presents a stylish variation on the Art Nouveau theme with flowing curves and leaves wrapping the stone in a gentle embrace. For the sophisticated woman of taste, this most elegant of ensembles offers a complete set of bijoux, perfect for any and all festive occasions.


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Time Center Clients Treated to a Trip to the Patek Philippe Manufacture


ime Center, Jordan’s leading watch retailer, invited some of their most valued clients on a trip to Switzerland in November to visit the Patek Philippe manufacture. During the 3-day trip the clients met members of the Stern family, had private tours of the manufacture, a visit to the Patek Philippe museum and had the chance to see rare Patek Philippe pieces.

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As an independent family owned company, Patek Philippe enjoys total creative freedom to design, produce and assemble what experts agree to be the finest timepieces in the world. With its vast experience and more than 70 patents to its credit, Patek Philippe is the only manufacture that crafts allwears of itsthe mechanical Diane kruger legendary Jaeger-LeCoultre 101 watch thestrict movements according to atthe .Amfar dinner specifications of the Geneva Seal.

These precious, timeless elegant watches, proudly handed down from one generation to the next, are the result of latest-generation technology combined with traditional watch-making knowhow.


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Ulysse Nardin Unveils the Monaco 2010 Marine Diver Limited Edition Monaco Yacht Show


lysse Nardin conquers

Created exclusively for the

city on the Mediterranean Sea,

the oceans once again as

monumental event occurring

while honoring Ulysse Nardin’s

an official sponsor of the

September 22-25 at Port Hercules,

nautical legacy in high horology.

2010 Monaco Yacht Show – the

Principality of Monaco,0 the

Since 1846, Ulysse Nardin has

World’s Luxury Yacht Showplace

timepiece is ideally suited for those

been expertly steering captains and

– and celebrates the superyacht

passionate about yachting and has

their crews with faultless precision

exhibition’s 20th anniversary with

been designed with the show’s

by way of its marine chronometers.

the new, limited-edition Monaco

most influential industry leaders

2010 Marine Diver, to be unveiled

and private clientele in mind. As

As the latest addition to the

at the opening.

well, it pays tribute to this historic

coveted Marine Diver collection,

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PREMIUM I NEWS the Monaco 2010 – limited to 100 pieces and individually numbered – showcases Ulysse Nardin’s evolution in watchmaking technology, beginning with theMonaco’s specially treated stainless-steel case. Having undergone a complex vulcanization process, the case (45.8millimeters in diameter) is revealed with a matte-black rubber coating, presenting a sporty aesthetic and comfortable feel. Its exhibition case-back reveals a self-winding movement. Softening its styling is a calming elegance that washes over this watch in the form of a signature wave pattern decorating the black, structured strap and dial with its power-reserve indicator and the oversized small-seconds register. As well, it is water-resistant to 200 meters. Strengthening its already exceptional reliability is the Monaco’s rubber band including ceramic components and an exclusive black ceramic folding clasp. For the second year, Ulysse Nardin is an official sponsor of the Monaco Yacht Show. Therefore, it’s only fitting that the largest superyacht exhibition in the world be honored with a custom-designed timepiece to commemorate the celebration of its 20-year history. The new, limited-edition Monaco 2010 Marine Diver gives a nod to the show, as well as Ulysse Nardin’s own seafaring stories.

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Gucci Timepieces & Jewelry Signs Exclusive Partnership With The Recording Academy®


ILAN, Italy, September

will be brought to life through a

15th, 2010 — Gucci

special- edition collection of Gucci

Timepieces & Jewelry

future generations.

GRAMMY watches and jewelry

This new partnership not only

and The Recording Academy®

items designed by Gucci’s Creative

underscores Gucci’s own near 90-

are pleased to announce the

Director, Frida Giannini, proceeds

year history, during which time the

signing of an exclusive three-

from which will support a program

House has counted among its most

year partnership inspired by the

dedicated to the restoration and

loyal clientele many iconic musical

GRAMMY® Awards. This unique

preservation of milestone musical

artists, but also its commitment

fashion and music collaboration

recordings for the enjoyment of

to the preservation of the arts.

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PREMIUM I NEWS In keeping with Gucci’s five-year relationship with Martin Scorsese’s non-profit organization, The Film Foundation, which has resulted in the restoration of six classic films to date, this new initiative will support the programs of the GRAMMY Museum® to preserve historically significant moments and recordings of our musical heritage. “Music, much like film, is such a vibrant part of today’s culture and it also frequently provides inspiration for my work as a designer,” said Giannini. “As a fashion house with a rich history

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PREMIUM I NEWS built over nearly 90 years, Gucci is proud to be at the forefront of initiatives like this that support the preservation of the arts. It’s an honor to partner with The Recording Academy, which is not only considered to be one of the world’s leading music authorities, but also a guardian of some of the greatest musical milestones.” “We have great admiration for the important contribution Gucci has made to the restoration and preservation of cinema in recent years, and are naturally delighted that it has now chosen to extend those efforts into music through this new partnership with The Recording Academy,” said Neil Portnow, President/CEO of The Recording Academy, President of the GRAMMY Foundation®, and Chair of the Board of the GRAMMY Museum®. “With the increasing intersection between music and fashion, we are proud to collaborate with one of the most iconic and philanthropic fashion houses of today.” Music has been, and continues to be, a fundamental part of Gucci’s heritage. Over time, Gucci has counted some of the world’s most iconic musicians as fans, including GRAMMY Award-winning artists Fergie of the Black Eyed Peas, Mary J. Blige, Eric Clapton, Elton John, John Legend, Alicia Keys, Madonna, Rihanna, Ringo Starr, Rod Stewart, Barbra Streisand, Timbaland, and Justin Timberlake.

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Swatch Group 2010 Mini Basel


n September 2010 Swatch Group hosted their annual Mini Basel event in Dubai.

Swatch Group retailers and distributors from the region took part in the three-day event, which was also attended by members of the Swatch Group Board of Directors and members of the Swatch Group Executive Group

Management Board. During the event, a special gala dinner was held at the One and Only Royal Mirage hotel where The Art of Time exhibition was featured. The exhibition presented 15 commissioned paintings from artist Ali Al Mimar.

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Golfing Legend Greg Norman joins OMEGA


hen Greg Norman – golf’s legendary Great White Shark – stepped up to the first tee at the OMEGA European Masters golf tournament in CransMontana, Switzerland, he did so as the newest member of OMEGA’s family of brand ambassadors.

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OMEGA and Norman made the announcement as the event got underway at the scenic Crans-surSierre Golf Club on Thursday the 2nd of September. Norman joins a roster of OMEGA ambassadors which includes fellow

golfers Sergio Garcia and Michelle Wie, Olympic swimming legend Michael Phelps, actors George Clooney and Nicole Kidman, supermodel Cindy Crawford and astronaut Buzz Aldrin among others.


One of the world’s most iconic golfers Greg Norman’s nickname recalls not only his Australian origins but the aggressive playing style that made him one of the world’s most iconic and recognizable golfers. Since turning professional, Norman has won 91 events including 20 US PGA tour titles and the British Open Championship in 1986 and 1993. Throughout the late 80s and early 90s, Norman held the number one position on golf’s world rankings for an incredible 331 weeks.

Greg Norman – equally impressive off the course In addition to his remarkable oncourse achievements, his successes

in business have been equally impressive. As chairman and CEO of Great White Shark Enterprises, Norman has established an international business portfolio with interests focused around golf and the golfing lifestyle. In recognition of his accomplishments as a golfer, sportsman, businessman, author and philanthropist, Norman was inducted into the World Golf Hall of Fame in 2001.

OMEGA President Urquhart: delighted that Norman is part of the OMEGA family OMEGA president Stephen Urquhart said, “We all know that Greg Norman is a golfing legend. Furthermore, he is one of the

game’s great personalities and is enormously popular both on and off the course. We are very much looking forward to this partnership.”

Greg Norman and OMEGA: common values and similar objectives Greg Norman is enthusiastic about working with OMEGA, saying, “From the Apollo program to the Olympic Games, OMEGA has always set the standard for precision and reliability. It is clear that we not only share common values but very similar objectives in where we want to take our respective businesses. I look forward to developing a long-term partnership with them.”

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Hamilton hosted The Tourist Premiere


he long awaited movie starring Angelina Jolie and Johnny Depp, The Tourist,

had its premiere in December at Grand Cinemas City Mall. Sponsored by Hamilton watches, 250 people were invited to the premiere. Hamilton has had a longstanding history with Hollywood movies and they even host the Behind the Camera awards to honor those who work behind the scenes to make a great movie. Hamilton watches are available at Time Center.

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Premium Magazine Winter 2010  

67th Venice International Film Festival Jaeger Le-Coultre celebrates art

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