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MEDIA GUIDE


MISSION Voulez-Vous

is a sophisticated and classy social-entertainment magazine that directly

connects readers to the up-and-coming elite of the city.

DIRECT ACCESS Independence.

Style. Cultured. Free and successful. This fun and outgoing individual is YOU in

the city. They always say, “the bigger the better,” and Voules-Vous is updating you in a large size that demands the attention of the city’s crème de la crème.

Voulez-Vous magazine is not your typical “Hollywood” magazine, with your typical Hollywood celebs (snore). It is an all access city life magazine showcasing the most fabulous city dining, art, music, fashion, and nightlife experiences. But most importantly, it is the direct access to the high-class individuals [YOU] who ARE the hottest social entertainment in this city, and of course everyone wants to be in the “know” about what Voulez-Vous magazine has to show. YOU make this city, and because of YOU, we made Voulez-Vous.

15720 John J. Delaney Dr. | Suite 202 Charlotte, NC 28277

704.752.7551 www.voulezvousmag.com


DEMOGRAPHICS Target Audience Age Future/Income Physical Mental

>> Male and Female >> Males (25-45) and Females (18-45) >> 60,000 + >> Good-looking and in shape (takes care of themselves) >> Independent, motivated, social, fun, confident, etc.

Voulez-Vous magazine is for the high-class men and women who demand success and luxury. They are confident and motivated, independent and free. These men and women are the trendsetters who make the city’s hottest and latest fashions, art, dining, health, entertainment and nightlife experiences.

The Voulez-Vous woman is the independent who buys her own things, and the Voulez-Vous man is destined to break six figures and knows how to treat a lady. She drinks martinis and rocks her stilettos, while he lives it up in the newest city condo. These men and women are the high-spenders who know how to tip and always wear the hottest labels. Voulez-Vous men and women know what they want, and are not afraid to get it. They are the city’s people to impress, and the people who do the impressing.

Voulez-Vous magazine is every metro-resident’s main guide to the city’s hottest lifestyles, entertainments and nightlife experiences.

The fans of

Voulez-Vous magazine prefer quality merchandise for all their heavy spending. This allows all businesses’ advertising dreams to finally come true in finding the perfect demographics within Voulez-Vous.

15720 John J. Delaney Dr. | Suite 202 Charlotte, NC 28277

704.752.7551 www.voulezvousmag.com


DEMOGRAPHICS 28-35 47% 21-27 29%

+65K 54%

36-45 24%

MALE 46%

FEMALE 54%

AGE

GENDER

SALARY

LIVING

-35K 13% 35K-60K 33%

OWN 45%

PYSCHOGRAPHICS Have a Valid Passport Visits a Spa Each Month Visits a Salon Each Month Label Drinker Dines OUt 3x a Week Owns a Car Exercises Weekly Credit Card Owner Wears Designer Labels 15720 John J. Delaney Dr. | Suite 202 Charlotte, NC 28277

RENT 51%

READER’S INTEREST 81% Technology 77% Traveling 87% Dining Out 65% Nightclubs/Lounges 71% Designer Labels Real Estate 57% Health & Beauty 79% 93% 78%

57%

87% 79% 75% 83% 65% 74%

704.752.7551 www.voulezvousmag.com


DISTRIBUTION Once Voulez-Vous hits Charlotte, it will be the primary guide for the elite men and women to update on the city's finest dining, art, music, fashion, and nightlife.

With such a broad demographic, Voulez-Vous produces 40,000 units per monthly issue. The magazine

will

undoubtedly

attract

the

attention of the city’s most elite men and women with its demanding size showcasing the sexy cover and engaging content. Also, the up and coming elite crowd will gravitate toward the magazine, as it is designed for those who are striving to become---the independent, the bold, the successful.

Voulez-Vous magazine will hit all of the trendiest restaurants, clubs, salons, fitness centers, retail, and much more. Therefore, Voulez-Vous will easily be in arm’s reach of the city’s crème de la crème. The locations for distribution play a key role in creating convenient accessibility to this upscale magazine for the city’s most elite men

and

women.

With

Voulez-Vous’

sophisticated and classy style, the magazine will quickly be in the hands of the city’s finest.

15720 John J. Delaney Dr. | Suite 202 Charlotte, NC 28277

704.752.7551 www.voulezvousmag.com


GEOGRAPHICS Noda/Plaza Mildwood University Southend South Charlotte Dilworth Matthews/Mint Hill Pineville Lake Norman Uptown Southpark Ballantyne

6% 9% 6% 6%

3% 2% CHARLOTTE, NC 3% 10% 21%

34%

45%

INDUSTRY Restaurants Real Estate Services & Products Retail Clothing Salon/Spa/Fitness Bars/Clubs/Lounges Professional Services

15720 John J. Delaney Dr. | Suite 202 Charlotte, NC 28277

20% 8% 14% 10% 22% 20% 4%

704.752.7551 www.voulezvousmag.com


ADVERTISING Advertising

in Voulez-Vous magazine is every company’s dream.

The monthly exposure

opportunities are endless with our print and online publications reaching more than 100,000 Charlotte residents. Furthermore, Charlotte has been considered one of the fastest growing cities in the country for the past five years. Therefore, let Voulez-Vous get the attention of Charlotte’s elite residents and exciting newcomers for you, too.

2011 AD RATES FULL PAGE DOUBLE-PAGE SPREAD HALF-PAGE BACK COVER BACK INSIDE COVER BACK INSIDE SPREAD FRONT INSIDE COVER FRONT INSIDE SPREAD PREFERRED POSITION QUARTER PAGE 1/8 PAGE SET-UP FEE

1X

3X

6X

12X

$2500

$2300

$2100

$1800

$4000

$3800

$3600

$3300

$1500

$1400

$1300

$1100

N/A

$4000

$3500

$3000

N/A

$3500

$3200

$2700

N/A

$4600

$4200

$4000

N/A

$4000

$3700

$3200

N/A

$5000

$4600

$4200

N/A

+20%

+15%

+5%

$800

$750

$700

$650

$500

$450

$400

$350

$500

Advertisement Design Available | ads@voulezvousmag.com | 704.752.7551 ext. 202 15720 John J. Delaney Dr. | Suite 202 Charlotte, NC 28277

704.752.7551 www.voulezvousmag.com


VOULEZ-VOUS

CHARLOTTE

FEBRUARY 2011 | MEDIA GUIDE


Voulez-Vous Media Guide