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Issue 11 | December 2013

American heat treated ash sits pretty on the rooftop of Marseille’s new flagship museum The potential role of Wood Acetylation in climate change mitigation Opportunity in Woodworking Machinery Market in India ‘Endless Stair’ at London Design Festival 2013 For the love of Wood PLUS Timber industry news, new products, exhibition previews and listings and more

A N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B IDecember L I T Y2013|| TECHNOLOGY



Beautiful Timber Structures – Made in Germany

D1 Tower Dubai: Close to the Business Bay Bridge // Germany Contact: Rensteph Thompson // 2 | December 2013


Editor’s comment Cover Image: Endless Stair, London, England Image © AHEC

Timber is not rocket science, but it is not that simple either. And yet, for the uninitiated, wood is just plain wood. The question then arises as to why wood often loses out to other materials despite being sustainable, versatile and beautiful. Perhaps the answer lies in the fact that the one material that often poses the greatest challenge to designers is timber and, as a result, it is frequently specified unrealistically or, worse still, not specified at all. Roderick Wiles builds a case for the increased use

Issue 11 | DECEMBER 2013

of timber given that it is arguably the most environmentally-friendly material available, provided

Timber Design & Technology Magazine

footprint, it is abundant, it is renewable, it’s harvesting and processing do not use or produce harmful

Director Andy MacGregor +971 55 849 1574 Marketing Director Eric Hammond +971 4 455 8400 International Sales Director James Hamilton

it is derived from a sustainably managed forest. Further, it has a very low (often negative) carbon chemicals or by-products and it has low embodied energy. This issue marks the sixth and final issue of the year and covers a variety of topics including the latest developments from the timber and woodworking machinery industries. Our sustainability feature looks at the environmental credentials of Accoya wood and the potential role of Wood Acetylation in climate change mitigation. A carbon footprint analysis by the Delft University of Technology on a cradle-to-grave basis revealed that Accoya window frames are CO2 negative over the full life cycle of the product, mainly thanks to the limited emissions during production and benefits gained from carbon sequestration during the considerable life span of the durable acetylated wood. Thermal modification of wood is another key development for the timber industry and our design feature looks at the Marseille Museum, which features heat-treated American ash on its rooftop deck. The thermal modification process uses a high temperature in a controlled environment permanently

Editor Tony Smith

altering the wood’s chemical and physical properties. It therefore limits the ability of ash to absorb

International Correspondent Eamonn Ennis +91 98676 54952

food source for insects and wood-destroying fungi. This increase in dimensional stability and decay

International Representatives Rabia Alga AntExpo Org. | Turkey +90 216 541 0390 Elias Aggelopoulos Med Expo | Greece +30 210 2931011

moisture thereby rendering it more dimensionally stable and less prone to cup, warp and twist with changes in humidity. It also removes the nutrients in wood that would otherwise provide a resistance significantly extends the service life and reduces maintenance needs of the decking, thereby encouraging the use of timber over other materials. In addition, we have profiled the Chabros International Group and India’s third largest trader and exporter of timber - the Mahesh Group. The beauty and versatility of American tulipwood through the ‘Endless Stair’ installation at the London Design Festival 2013 is also detailed in this issue, which will be distributed at the Big 5 Dubai show. As always, I would like to encourage you to log on to the website - - for the latest updates and please get in touch if you have any suggestions for subjects we should consider covering.

Timber Design & Technology is published 6 times a year by Citrus Media Group (powered by WillyMac Associates FZ LLC) Level 14, Boulevard Plaza - Tower One, Emaar Boulevard, Downtown Dubai, PO Box 334155, Dubai, UAE

is designed by UC Design Pvt. Ltd. and is printed by MASAR Printing Press Great care is taken to ensure the accuracy of the contents of Timber Design & Technology but the publishers accept no responsibility for any errors or omissions. All contents are © 2013 Citrus Media Group and may not be reproduced in any form without prior consent. Letters and readers’ contributions may be edited at our discretion.

December 2013 |


The leading timber supplier in the Middle East

Farlin group of companies are vertically integrated with an established presence worldwide in timber logs, sawn timber, plywood, panel products and coal for energy sectors.

Tel : +971 4 8809889 Fax: +971 4 8809779

4 | December 2013



The potential role of Wood Acetylation in climate change mitigation

Carbon negative window frames: fiction or reality?

18 MARKET REPORT Opportunity in Woodworking Machinery Market (WWM) in India - 2013


The WWM market is estimated at USD 70-80 million

22 ANALYSIS For the love of Wood

Roderick Wiles explores why wood often loses out to other materials despite being sustainable, versatile and beautiful

26 the source

P16 P30

Mahesh Group: A market-leading supplier and processor of timber

30 design & décor American heat treated ash sits pretty on the rooftop of Marseille’s new flagship museum

Thermal modification limits the ability of ash to absorb moisture thereby rendering it more dimensionally stable and less prone to cup, warp and twist with changes in humidity

40 comment Chain of custody nonsense from FSC & PEFC: Protecting income streams rather than the world’s forests


P32 P46 PLUS p7 Latest News

The beauty and versatility of American tulipwood: ‘Endless Stair’ at London Design Festival 2013

‘Endless Stair’ is both a sculpture and research project, advancing the knowledge of timber technology and sustainability

p50 Showtime December 2013 |


In co-operation with

Sultanate of Oman Ministry of Housing

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6 | December 2013

Sultanate of Oman Ministry of Commerce & Industry


D1 Tower canopy is the first free-form timber structure in the Middle East

Image © HESS Timber

The D1 Tower, an 80 floor, 284 meter tall residential skyscraper in Dubai, United Arab Emirates, is set to feature the first free-form timber structure canopy in the Middle East. Launched by ENSHAA, construction of the highly anticipated luxury residential development is progressing well and the innovative design of D1’s podium canopy, one of the buildings most striking and unique features, is now nearing completion. The geometry of the structure has been inspired by the artistry of the craftsmen of Dubai, the traditional form of the region’s fishing nets and the Middle East’s wooden dhows. Comprised of four timber petals the resultant shaded structure is evocative of traditional Mushrabiya (Arabian screens). The three-storey tall timber canopy is a particular feature of the D1 Tower and has been manufactured, delivered and installed by the German glulam construction company - HESS TIMBER. The canopy construction consists of 4 single canopies, the so-called ‘Petals’. The largest, which is also different to the other three, is still yet to be installed and comprises 370 different single components and a roof area of 600 square meters. The three other canopies are identical having a roof area of 370 square meters each. In total, the canopy area comprises 1,700 square meters with a volume of 350 cubic

Image © HESS Timber

meters of glulam. The timber canopy was designed by ‘Innovarchi’, and was inspired by the craft of Dhow trading boat construction that used to occur on

in the support axis of the three identical canopies. All canopies are

the site. However, the canopy shapes that were originally designed

connected to the building’s front by diagonally inclined steel struts

by the architect had to be slightly optimized for economical reasons

and are embedded on two fixed steel struts in the front area. The

in order to reduce the number of the narrow curvature radii within

largest canopy is fixed on three steel struts in the front area on

the canopy surfaces contained in them. According to HESS TIMBER,

account of its exceptional size.

resin-free fir wood was chosen for the production of the glue-

The assembly and erection of the three freely designed canopies

laminated timber as with other kinds of wood inclusions and/or pitch

was executed from September until December 2012 by a team

pockets might come up owing to the high level of solar radiation.

consisting of six German assemblers, who were supported by local

Each canopy is made up of primary and secondary beams, which

workers on site. In total, a number of 783 wood construction wood

form the main part of the beam grid system. Given the high strength

construction components and 561 nodal connections had been

requirements, it was necessary to produce these by using a special

assembled on a complete scaffold. Furthermore, the diagonally

timber lamella. The bracing is realized by the use of further hybrid

inclined steel struts were supplied from Germany and mounted by

combinations made from fir and Kerto panels. Due to the high loads,

HESS TIMBER. Interestingly, the complete amount of wood and steel

it was also necessary to additionally deploy cladded steel beams

parts was supplied to Dubai in a total of 29 shipment containers.

December 2013 |



The Dubai Municipality educates on new green building legislation at The Big 5 The Dubai Municipality will be presenting the latest Dubai Green Building Code at The Big 5, offering attendees the opportunity to understand more about the regulations and their impact on the industry for the future before they go live in early 2014. The new legislation will be mandatory for all new buildings across residential, commercial and industrial sectors. The code covers a range of construction features, including building vitality, ecology, as well as energy, water and waste efficiency and effectiveness. Information on the Dubai Green Building Project, of which the new regulations are derived, will be provided along with the rationale behind its implementation, and the role it will play in Dubai’s drive for sustainability. There will be a full outline of the requirements for assessment and certification of green buildings together with a followup workshop that will provide more in-depth information on assessment procedures. The seminars will include a comprehensive overview of

ready; we want to ensure that the industry is also ready and has access

the testing procedures of products within the new regulations and the

to the relevant training and information they require in advance of the

certification process.

launch. The Big 5 provides an excellent platform for us to engage with a

Engineer Abdulla Rafia, Assistant Director General of Engineering at the Dubai Municipality, said: “The new Green Building Code will be

wide range of stakeholders and communicate this key information.” The free-to-attend seminars will also provide key insight into the

implemented next year, and we are currently working to strengthen our

progress of Dubai’s construction market, and the key successes and

efforts in educating the necessary audiences on the requirements they

challenges, including that of meeting the increased demand for power

will have to meet. We are ready, our testing and certification centers are

and water that comes with the on-going growth and development.

Indonesian VPA signing a big step toward FLEGT-licensed timber delivery system (LAS), and associated licensing, auditing and monitoring mechanisms and organizations, with the input of as wide a range of stakeholders as possible. Currently, 19 million hectares of Indonesia’s production forests and over 700 timber-processing companies have been audited under its LAS - named its SVLK system. The latter has issued documentation for 53,000 timber consignments, a total of 5.4 million cubic meters. It has also run trial timber shipments to the EU under its associated V-Legal licensing operation, effectively a test-bed for the systems for ultimately issuing, and auditing FLEGT licenses. The next step is for Indonesia and the EU to ratify the VPA, which covers a specific list of named timber and wood products, into their respective laws. Both must be then be finally assured that the LAS is up to the task, before the listed goods can enter the EU as FLEGT-licensed and, subsequently, automatically legal under the EUTR. No definitive deadlines have been set, but the hope is that Indonesia will start issuing FLEGT licenses in 2014. Currently, fourteen other countries in Asia, Indonesia has moved a step closer to becoming one of the first suppliers

Africa and Latin America are developing EU VPAs and ten more are in

of timber licensed as legal under the EU Forest Law Enforcement

initial exploratory talks. Ghana is one of the few that hopes to deliver

Governance and Trade Action Plan (FLEGT). When available, this will

FLEGT licensed timber next year.

satisfy the requirements of the EU Timber Regulation (EUTR) without

welcome the VPA signing with enthusiasm,” said André de Boer,

Zulkifli Hasan and EU Environment Commissioner Janez Potocnik

Secretary General, European Timber Trade Federation. “The VPA process

recently signed the country’s FLEGT Voluntary Partnership Agreement

itself has already been instrumental in improving forestry practice and

(VPA) in Brussels. This marked the culmination of six years’ work, from

this will hopefully be a step towards implementing certified sustainable

the start of its VPA negotiations, to establish a watertight forestry and

management, and not just in Indonesia, but other countries engaged in

timber legality assurance framework that meets the parameters of the

the VPA initiative. ETTF members can look forward to the next stage

EU anti-illegal timber FLEGT initiative.

- the delivery of Indonesian FLEGT-licensed timber. That is of utmost

Central to the process has been the establishment of Indonesia’s definition of illegal timber. It has also had to set up a legality assurance


“Indonesia has traveled a long road to reach this point and we

additional due diligence risk assessment. Indonesia’s Forestry Minister | December 2013

importance to importers, given that it will provide them with a supply of timber considered legal under the EUTR without further due diligence.”


Wood in Architecture & Wooden Products Fair to take place in February 2014 The organizers of the ‘Wood in Architecture & Wooden Products Fair’

will showcase timber frame structures, wooden urban furniture,

have announced the dates of the fair as February 13 - 16, 2014. The

house and office furniture, doors and windows, floor coverings,

event aims to increase the usage of wood in construction, to enable

wall and roof coverings, wooden ladders, kitchen and bathroom

the exhibition of wood and related products and innovations and

cupboards, pool and sauna equipment, landscape materials, fences,

to organize seminars to explain the importance of wood. The use of

pergola, benches, structural timber, construction lumber, wood

wood in the construction sector is very important for environmental

chemicals, wood accessories, glulam, laminated beams, roof trusses,

health and is recommended for areas such as Turkey where

wall panels, timber connectors and fasteners. In addition, the fair will

earthquakes are frequent. The fair will be hosted by ICC Istanbul

attract architects, engineers, building contractors, project agencies,

Congress Center - Harbiye, located in a central area of Istanbul.

appliers, purchasers, import firms, export firms, related units of

Participants at the Wood in Architecture & Wooden Products Fair

municipalities and public institutions.

Quebec Wood Export Bureau hosts seminar in Dubai

The Quebec Wood Export Bureau (QWEB) welcomed over 50 architects,

applications; and showcased the Canadian expertise in wood-frame

construction consultants, designers and other construction sector

building systems and technologies,” said Sven Gustavsson, Softwood

representatives from the United Arab Emirates and countries in the

Lumber Manager at QWEB.

Gulf region to a seminar on advanced wood-based building solutions

The Middle East construction market is heavily dominated by concrete

in Dubai. The ‘Advanced Wood-based Building Solutions for the Gulf

and steel. Wood is not commonly used in structural applications and is

Cooperation Council Region’ seminar was co-hosted with the Canadian

perceived as a disposable forming and scaffolding material. Hardwoods

Consulate General in Dubai and supported by Natural Resources Canada,

are used in the medium to high-end interior finishing sector along with

Société d’habitation du Québec, Canadian Council of Forest Ministers,

various types of stone and ceramic materials that have been dominant

Ontario Ministry of Natural Resources and the Canadian Embassy to

in the GCC region. Some recent projects such as the planned Guggenheim

Kuwait and Qatar.

Museum and the just finalized Library at the Masdar Institute, both in

Opening remarks on the day were delivered by the Consulate General of Canada to the United Arab Emirates in Dubai and the speakers for the seminar included Normand Hudon (pictured), Architect and President,

Abu Dhabi, show there’s a potential for wood to be used as a structural material in the GCC. “While wood as a building material is still at a nascent stage in the GCC

CoArchitecture Inc.; Mario D. Gonçalves, ing., President, Patenaude-

region, in the short-term, one potential avenue for success is to combine

Trempe Inc.; John Stewart, Consultant, Stewart & Leong Consulting LLC;

building materials so that the advantages with steel, concrete and

Denis Rousseau, Director, Quality and Markets, Québec Forest Industry

wood are all optimized. This way of building, commonly called Hybrid

Council; and Colin Templeton, National and International Forestry

Construction, is gaining in popularity, notably in Asia. However some

Advisor, Canadian Council of Forest Ministers.

education and advocacy is needed to familiarize the local industry on

“Our objective is to increase the participants’ awareness about

this new concept and method of building, while highlighting its long-term

the potential to use wood as a structural material in residential and

sustainability. Common wood construction methods need to be adapted

non-residential construction. Our speakers have demonstrated how to

to the extreme climate conditions and risk for termite infestations

best exploit wood’s structural advantages by combining it with other

present in the GCC. It is important to address these issues and propose

building materials, such as steel and concrete; highlighted the attributes

appropriate technical solutions,” added Alain Boulet, Wood Construction

of Canadian wood products in construction as well as appearance

Manager at QWEB.

December 2013 |



Time to tap the full potential of Asia-Pacific’s forests: sustainably and prosperously The forest sector across Asia and the Pacific has enormous untapped

potential for adding value and creating new jobs - a means to an end in

potential to increase the prosperity of countries, industries and improve

the fight against poverty and hunger.

the livelihoods of millions. But to achieve that, greater, coordinated

“The global economic crisis in 2008, taught us many lessons, among

efforts are needed by forest managers, governments and the private

them the importance of forestry in food security. Indeed, it is forests

sector. As such, leading forestry experts and policy makers from 33

which help ensure our reliable supplies of clean water and without

member countries recently attended the 25th session of the Asia-Pacific

water, there is no food,” said Hiroyuki Konuma, FAO Assistant Director-

Forestry Commission (APFC) to consider ways and means of making the

General and Regional Representative for Asia and the Pacific. “A large

region’s vast forests more productive and prosperous, while ensuring

number of people are dependent on forests and their products for

the sustainability and health of these natural resources. The biannual

their livelihoods, hence the need to focus on prosperity in forestry

meeting, hosted this year by the Government of New Zealand, in

development policies and programmes. In a world where people’s

Rotorua, brought together more than 200 delegates to the APFC under

aspirations are changing rapidly and dramatically, it is not enough

the general theme ‘Forests for Prosperity’.

to simply lift people above the poverty line. A proactive prosperity-

While the formal forest sector already contributes more than USD 450 billion to the global economy each year, far more could be achieved if greater attention was given to increasing the volume and

enhancing approach must be pursued - and more efficient economic activity in the forest sector has the potential to assist us in that regard.” Forests cover an estimated 740 million hectares in Asia and the

improving the quality of products and services available in the forests

Pacific, or more than one-quarter (26 percent) of the total land surface.

of the region - and by doing so in more efficient and sustainable ways.

However, on a per capita basis, Asia and the Pacific is the least-forested

Regional forestry experts at the Food and Agriculture Organization (FAO)

region of the world, with only 0.2 hectares of forest per person. While

of the United Nations say a higher priority should be given to adding

the net area of forests in the Asia-Pacific region actually expanded at a

value to forest products, instead of harvesting and selling low-value,

rate of 1.4 million hectares per year during the last decade, the increase

unprocessed forest commodities - an all-too-common practice found

was due to major investments in reforestation and afforestation in a

in many countries of Asia and the Pacific. There are already existing

relatively small number of countries, while forests continue to be cleared

good practices in this region for increasing prosperity, and these could

and damaged in many other countries of the region. Therefore, the APFC

be replicated the delegates were told. The multi-billion dollar wooden

delegates will consider a wide range of challenges and approaches in

furniture industries of China and Vietnam are examples of the enormous

relation to the push for greater prosperity.

DOMOTEX asia/CHINAFLOOR to present the ‘World of Handmade Carpets’ and the second edition of ‘InnovAction flooring’ in 2014 international exhibitors were shown together in the same halls. In 2014, international handmade carpets producers will appear separately in hall W5 where rugs, education, demonstrations of techniques and historical and cultural influences will merge to create an educational buying experience. Machine made carpets and rugs will remain in hall W1, the traditional international hall for this product category. Leading producing countries including Iran, India and Pakistan will install pavilions at the handmade carpet area with many other international producers. In addition, daily live performances will demonstrate techniques, materials, cultural influences and distinguished product characteristics, providing both entertainment and education value for visitors and increased opportunity for exhibiting manufacturers. Last year, nearly 4,000 visitors voted in the online ‘InnovAction flooring’ campaign where 200 new and innovative products could be Image © DOMOTEX asia

pre-viewed. A selection of those products was also displayed together in a special venue at the show. The InnovAction program, which is

The 16th edition of DOMOTEX asia/CHINAFLOOR, the leading flooring

designed to highlight the show’s newest products, is also meant to

show in Asia-Pacific, is set to take place from March 25-27, 2014 in

increase interaction between visitors and exhibitors by providing a

Shanghai and will cover 140,000 gross square meters and add new or

convenient, online method to set appointments with manufacturers. In

expanded specialty venues such as the ‘World of Handmade Carpets’

its first year, the program resulted in 644 pre-show contacts. In 2014,

and an enhanced appointment setting feature in the InnovAction

show organizers will expand the interactive online system for pre-

program. The organizers have also announced that online pre-

viewing selected products, promotional opportunities and appointment

registration is now open at and

setting. The physical InnovAction spotlight venue will also move into

admittance for pre-registered visitors is free.

the Architects and Designers Hub and all pre-registered visitors will

In the past, handmade and machine made carpets and rugs from

10 | December 2013

have access to the online service.


See the Stamp. Trust the Quality.

about N ELMA The Northeastern Lumber Manufacturers Association (N E LMA) has represented the softwood lumber industry located in the Northeastern USA since 1933. N E LMA establishes the lumber grading rules for Eastern White Pine and is the grading authority

Image Š The Big 5

for Balsam Fir, Spruce-Pine-Fir (SPFs) species grouping and other commercially important eastern softwood lumber species. The Association offers a wide range of reference materials to assist in the purchase and use of softwood lumber products manufactured by its member companies.


Visit for: Lumber Grading Rules Grade Photos Technical Brochures Construction Design Values

Interior & Exterior Product Profiles Installation Tips End-Use Application Photos Manufacturer Contact Information

Image Š The Big 5

December 2013 | 11


The potential role of Wood Acetylation in climate change mitigation Carbon negative window frames: fiction or reality?

Image © Accsys Technologies


he world-leading environmental

life span of the durable acetylated

oxygen in return, and store this in their

credentials of Accoya wood

wood. Timber Design & Technology

tissue and soil, and after harvest in

had been explored in a

learns more about the potential role

durable wood products throughout their

previous issue of the magazine. An

of wood acetylation in climate change

lifespan. As such, forests and wood

updated cradle-to-gate analysis of

mitigation from Dr. Pablo van der Lugt

products play an important role (both

the revolutionary modified wood by

& Dr. Joost Vogtländer, Delft University

negative and positive) in the global

leading climate change consultancy

of Technology, Faculty of Industrial

carbon cycle through deforestation,

Verco had shown that Accoya’s carbon

Design Engineering, Design for

forest conservation, afforestation

footprint significantly outperforms

Sustainability, the Netherlands.

(planting of trees on soils that have not

most other building materials, including

supported forests in the recent past)

sourced hardwoods. A subsequent

Role of Forests and Wood on Global warming

carbon footprint analysis by the

There are various strategies for

Although afforestation in temperate

Delft University of Technology on a

climate change mitigation either by

regions is a positive development, for

cradle-to-grave basis then took these

reducing the causes of CO2 emissions

the world as a whole, carbon stocks

life cycle aspects into account and

(e.g. higher energy efficiency, better

in forest biomass still decreased by

revealed that Accoya window frames

insulation, using renewable energy,

an estimated 0.5 Gigatons due to

are CO2 negative over the full life cycle

etc) or by increasing the sinks (carbon

deforestation in (sub)tropical regions

of the product, mainly thanks to the

sequestration), in which forests and

worldwide between 2005 and 2010

limited emissions during production

forest products play a major role.

(Figure 1), where a region of over

and benefits gained from carbon

During growth, trees absorb CO2 from

8 million hectares was deforested,

sequestration during the considerable

the atmosphere, while producing

according to the FAO Global Forest

even a wide range of sustainably-

12 | December 2013

and increasing application of wood in durable (construction) products.


Resources Assessment 2010.

Trends in carbon stocks in forest biomass per region (Gigatons)

Combined with the conversion of forests to agricultural land or for the development of infrastructure, one of the main causes of deforestation


in tropical regions is illegal logging of tropical hardwood from rainforests,


which is high in demand worldwide because of its superior performance over softwood in terms of durability, hardness and sometimes dimensional stability. Although the amount of sustainable sourced and certified tropical hardwood on the market is increasing - due in part to new legal

Europe North & Central America Oceania

requirements like the EUTR becoming obligatory in March 2013 and the expanded Lacey Act in the USA -

South America

demand is still considerably higher than supply, and sustainable and durable alternatives are needed to reduce


20 1990

40 2000






pressure on endangered sources.

Wood modification for improved sustainability

Figure 1: Trends in carbon storage in forests from 1990-2010 (source: FAO Global Forest Resources Assessment 2010)

A promising route enabling legally

an excellent performance in terms of

and sustainably sourced - but poor

durability (class 1 according to EN 350)

Carbon Footprint for Accoya® Wood: Cradle to Gate Assessment

performance - temperate wood species

and stability, making it a promising

In a carbon footprint assessment, the

to be used in high performance

alternative in exterior applications

greenhouse gas emissions (GHG) during

applications is through large-scale non-

where tropical hardwood is typically

the life cycle of a material can be

toxic wood modification. Acetylation

used such as joinery, decking, cladding,

measured, and compared to alternative

is the leading known method. Through

as well as structural applications.

products in terms of kg CO2 equivalent

Accoya’s carbon footprint significantly outperforms most other building materials including even a wide range of sustainably-sourced hardwoods

following the Greenhouse Gas Reporting

process, Accoya is guaranteed to have

the acetylation process, the unstable hydroxyl (OH) groups in wood are replaced by a wood’s naturally occurring and more stable acetyl groups, through which the dimensional stability and durability of the treated wood species significantly increases. Acetylated wood has been developed to commercial scale by the UK based company Accsys Technologies under the brand name Accoya wood. Through the optimized

(CO2e). Recently a carbon footprint, Protocol of the World Business Council for Sustainable Development (WBCSD) and World Resource Institute (WRI) was executed by independent consulting firm Verco (2012) for Accoya based on a cradle to gate scenario, thus until the factory gate. This includes sourcing, harvesting and processing of the input timber, as well as all energy and raw

Image © Accsys Technologies

material consumption in the acetylation plant of Accsys Technologies in Arnhem, the Netherlands. Figure 3 presents the results in cubic meters Accoya including several other material alternatives. The graph above shows that, on a cradle-to-gate basis, Accoya’s carbon footprint significantly outperforms most other commonly used building materials such as concrete, PVC, MDF, plywood as well as a range of tropical hardwoods such as Azobe and Red Meranti, even when sourced from sustainable managed plantations. Logically, because of the shorter transport distance, the Accoya scenarios based on continental sourced wood perform better than the intercontinental scenarios. Figure 2: Accoya® wood used for cladding, decking and structural beams in boathouse in Horning, Norfolk, UK.

However, a cradle-to-gate analysis does not cover the in-use and end

December 2013 | 13


A promising route enabling legally and sustainably sourced but poor performance - temperate wood species to be used in high performance applications is through largescale non-toxic wood modification Image © Accsys Technologies

of the wood in-use is longer, which is

emissions are likely to be centered

Carbon negative window frames: Cradle to Grave Assessment

around material properties such as

Just like in the 2010 LCA study, an

the predicted longer useful life.

density or strength, which dictate the

application, a window frame, was

volume of material required; durability

chosen in which Accoya has been

system, waste wood (from saw mills,

of the material, which influences

compared with non-renewable

planing, profiling, etc) and acetic acid

lifespan; maintenance procedures

materials (metals, plastics). In order

from the acetylation process are

and frequency; carbon sequestration

for the comparison to be fair, all

dealt with by the so-called ‘system

properties of renewable materials; and

alternatives in this application have to

expansion’ and ‘credits’ for ‘substitution’

Disposal and recycling routes available.

meet the same functional requirements.

in line with ISO 14044. For acetic acid

The assessment includes End of Life

this means that the GHG emissions

oranges’, for a complete ‘cradle till

considerations and the effect of carbon

resulting from the ‘avoided acetic acid

grave’ assessment, the carbon footprint

sequestration over a 100-year time

production elsewhere’ is subtracted

results per cubic meter from the graph

frame following leading standards in

from the total GHG emissions of Accoya.

need to be ‘translated’ to an application

carbon footprint and LCA (ILCD, PAS

For the wood waste, it is assumed that

example to include the in-use and end

2050: 2011 and the EN norm under

100 percent is incinerated for energy

of life phase related aspects mentioned

development EN16449). These methods

production, applying the Lower Heating

above. This subsequent analysis was

allow for the carbon sequestered in the

Value of the waste material. In Western

performed by Delft University of

wood to be included as a negative CO2

Europe, this is a plausible assumption.

Technology (2013), who also executed

value with respect to the emissions,

This energy output from biomass

the Life Cycle Assessment (LCA) for

which can be deducted from the total

substitutes heat from oil, leading to

Accoya wood in 2010.

fossil CO2 emissions. A higher negative

a ‘carbon credit’ for the avoided use

of life phase of the product. For the materials illustrated above, in-use

To avoid comparing ‘apples with

Greenhouse gas emissions in kgCO2e per m3 of material Aluminium Steel Red Meranti (unsustainably sourced) Azobe (unsustainably sourced) PVC Western Red Cedar (unsustainably sourced) Concrete Ceramic tile Plywood (sustainably sourced) MDF (sustainably sourced) Azobe (sustainably sourced) Red Meranti (sustainably sourced) Accoya (Radiata Pine) Accoya (USA Alder) Accoya (EU Alder) Western Red Cedar (sustainably sourced) Accoya (Scots Pine)


CO2e value is allocated if the life span beneficial for acetylated wood due to The two co-products of the product






24,732 11,388 4,905 4,793 4,278 3,795 2,185 1,560 638 495 393 359 342 293 204 195 140

Figure 3: the greenhouse gas emissions of several building materials per cubic meter based on a cradle to gate scenario (Verco 2012, University of Bath 2011, Ecoinvent 2012)

14 | December 2013


GreenHouse gas emission in kgCO2e per window frame per material 400






input material


Accoya Radiata Pine Accoya Acots Pine

profilingc Accoya EU Alder Accoya USA Alder

Greenhouse gas emissions in kgCO2e per window frame material (cradle to grave) Red Meranti (unsustainably sourced) Aluminium PVC / Steel Accoya (Radiata Pine) Accoya (USA Alder) Accoya (EU Alder) Red Meranti (sustainably sourced) Accoya (Scots Pine)

gc oating

carbon sequestration

end of life

Red Meranti (sustainable) Red Meranti (unsustainable)




Aluminium PVC / Steel





314.4 132.5 116.0 -7.5 -11.2 -18.8 -23.0 -25.0

Figures 4 & 5: Greenhouse gas emissions for a window frame in various material alternatives of oil. The results of the cradle to

during production. In the case of

maintenance (coatings) of the window

grave window frame comparison are

tropical hardwood from rain forests

frames appears to be negligible in the

presented in the graphs below, first

(deforestation), the picture totally shifts

total context.

per process step (Figure 4) then for the

and wood is the worst performing

total emissions (Figure 5).

alternative (see unsustainably sourced

that the credit for temporary carbon

From the results, it is obvious

Meranti). This shows the importance

sequestration has a large impact

from the graphs above. On account of

of conservation of tropical rainforests

on the outcome. It is important to

the limited emissions during production

as they act as important carbon sinks.

note here that there is still a lot

in case of sustainable sourcing, and

The eco-burden of transport and

of discussion going on in working

Several conclusions can be made

credits that can be earned through carbon sequestration (especially in case of a long lifespan) and incineration for electricity in the End of Life phase, all wood products, including Accoya, are CO2 negative over the full life cycle. The best performing alternative is Accoya made from locally sourced species (in this case Scots Pine). Non-renewable materials PVC, steel and aluminium perform considerably worse than sustainably sourced wood, especially because of the high embodied energy (emissions during production). Although through recycling aluminum, PVC and steel earn some credits back, this does not outweigh the high emissions

Image Š Accsys Technologies

December 2013 | 15


Greenhouse gas emission in kgCO2e per window frame material (cradle to grave) Red Meranti (unsustainably sourced) Aluminium PVC / Steel Accoya (Radiata Pine) Accoya (USA Alder) Accoya (EU Alder) Red Meranti (sustainably sourced) Accoya (Scots Pine)







300.2 132.5 116.0 3.2 -0.4 -7.5 -11.2 -13.2

Figure 6: Greenhouse gas emissions for a window frame in various material alternatives excluding credit for temporary carbon sequestration groups of LCA and carbon footprint methodology (most notably PAS 2050, ILCD and WRI/WBCSD GHG protocol) on how to exactly allocate credits for temporary storage of biogenic carbon in wood products. Nevertheless, if the temporary carbon sequestration credit would be neglected and only the credit for energy production in End-of-Life would apply, the results would slightly change, with most of the wood alternatives (except Accoya made from Radiata Pine), still carbon negative

land is becoming scarce, especially when

Acetylation seems to be the right solution as it enables an abundantly available resource (legally sourced timber from temperate regions) to substitute tropical hardwood

(Figure 6).

current materials (metals, fossil fuels) will be replaced by renewable materials like wood and crops for biomass. The high growing speed of species suitable to produce Accoya such as Radiata Pine is an environmental competitive advantage over regular wood species, and in particular slow growing tropical hardwood species. Therefore, the annual yield is another aspect of sustainability, which should to be taken into account in addition to the carbon footprint performance results presented earlier


Land-use change is incorporated in LCA indicators like Recipe and eco-costs. It

(Figure 7). This does put the results of the

It should be noted that several

is strongly related to the harvesting of

carbon footprint in another perspective

environmental issues cannot be caught

tropical hardwood. For example, globally

by looking at a global level. One of the

by a carbon footprint. Although the

FSC certified tropical hardwood is partly

striking conclusions of the cradle to grave

scope of an LCA is a lot broader than

sourced from plantations (40 percent),

carbon footprint comparison is that when

the carbon footprint, and also includes

but the rest is still coming from natural

sourced from tropical rainforests, wood

several other eco-indicators besides

forests (harvested with Reduced Impact

is the worst performing alternative. This

GHG emissions (global warming effect),

Harvesting), having a negative impact on

shows the importance of conservation of

such as acidification, euthrophication,

biodiversity and carbon sequestration.

(tropical) forests as they act as important

smog, dust, toxicity, depletion, land-use

Yield of land is another specific aspect

carbon sinks, and the need to search

and waste, in both instruments the issue

of sustainability, not included in a carbon

for (rapidly) renewable alternatives

of social sustainability is not included.

footprint, which is related to the fact that

from abundantly available sustainable managed sources. Acetylation seems

Wood Species Annual Yield m / ha / year 3

to be the right solution as it enables an abundantly available resource (legally sourced timber from temperate regions) to substitute tropical hardwood, and due to the improved performance characteristics (durability, stability) even materials such as plastics, metals and concrete. On a global level, Accoya may help in further reducing greenhouse gas emissions directly on a product level through temporary carbon sequestration in products but more importantly on a global level by substitution of carbon intensive materials such as hardwood from tropical rain forests, plastics, concrete and metals. Furthermore, it provides a powerful drive for reforestation as softwood species can now serve as input for high

Figure 7: Annual yield for various wood species in cubic meters produced per hectare per year

16 | December 2013

performance wood.

modified wood by Accsys Technologies


Villa Bie, Denmark

Created from sustainably sourced wood and completely non-toxic, Accoya® is a revolution in wood technology:

- Guaranteed for 50 years above ground - Guaranteed for 25 years below ground - Exceptional dimensional stability - Outstanding coating performance for low maintenance - Consistent quality throughout - Available as FSC® and PEFC™ certified wood - Cradle to Cradle Gold certified

Louis Vuitton facade, Cancun, Mexico

AVAILABLE FROM: Private residence, France

Maritime Harbour Office, Vilanova de Arousa, Spain


ACCOYA® and the Trimarque Device are registered trademarks owned by Titan Wood Limited, a wholly owned subsidiary of Accsys Technologies PLC, and may not be used or reproduced without written permission.

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Waitrose Supermarket, Bracknell, UK December 2013 | 17


Opportunity in Woodworking Machinery Market in India - 2013 18 | December 2013



he Indian Woodworking

agents, such as HBR Consultants

India, which falls under the main

Machinery (WWM) industry is

and Woodtech, who are positioned

agenda of whichever government

made up of over 200 types,

as consultants. Some of the Indian

that comes to power. The

classified into Solid Woodworking

manufacturers also import products

fundamentals like growing demand

Machinery and Panel Processing

from Taiwan and China to complete

for houses and commercial space

Machinery. The WWM market is

their product range.

in India will largely drive growth,

estimated at USD 70-80 million,

The industry mainly caters to the

coupled with positive government

including imported and domestically

needs of the primary processors,

policies. Though in the near term,

manufactured products. These are

which would mean the primary saw

considering the following challenges

the findings of a report published

mills and secondary saw mills, the

we see a lower growth, the scenario

by Feedback Business Consulting

secondary processors of plywood,

is expected to improve over the

Private Limited.

particle board and MDF and the

long term.

manufacturers of end products such

• Tight Liquidity

processing machinery accounts for

as furniture, construction and panel

• Lower economic growth

30–35 percent, which is largely

boards under panel processing

projections in the near term

dominated by imported brands.

products and construction and

• Weakening rupee value

Edge Banders, CNC Routers and

woodcraft, under solid woodwork.

• Increasing Inflationary conditions

Of the overall market, panel

Panel Saws are some of the popular

The future of the industry is

• Upcoming elections

products, accounting for around

projected to be healthy, considering

• Deterioration in credit metrics

15 percent of the panel processing

the long-term stability in the Asian

• Declining profitability

machinery market. On the back of

and Indian markets. Construction

• Lower absorption rates of

the growth in the modular furniture

is one of the sunshine segments in

residential & commercial properties

industry, these products have gained popularity in the last few years. However driven by their

Company Category

Market Share

demand for good quality and timely delivery of products, the furniture

Foreign Companies

25 - 30%

and construction segments prefer

Large Indian Manufacturers

30 - 35%

imported machinery.


18 - 22%

Small Indian Manufacturers

18 - 22%

Solid woodworking machinery however continues to be dominated by Indian manufacturers. Sanders, Moulders, Tenoners and shapers are a few fast moving products, accounting for nearly 15 percent of the solid woodworking machinery market. Solid woodworking machinery users are largely fragmented, unlike panel processing users, which allows the presence of regional suppliers. There are around 5 large Indian companies participating in the business, which includes the likes of Jai Industries and Kalyan Industries. Foreign companies, such as Homag, Biesse and Felder have a direct presence in India through subsidiaries. There are over 100 small Indian manufacturers in the fray as well and large import

The future of the industry is projected to be healthy, considering, the long-term stability in the Asian and Indian markets Geographical Spread of Machinery Companies

December 2013 | 19


The fundamentals like growing demand for houses and commercial space in India will largely drive growth, coupled with positive government policies Though the downturn poses challenges, it also opens up a certain kind of opportunity in terms of exploring the market and planning the market entry well, setting up facilities and building channel / distribution capabilities. Feedback Consulting’s report analyses these parameters well to project the long term sustainability of the business. The report also assesses the market for Woodworking Machinery in India for FY 2013 and forecasts

Growth Rate

the same until FY 2018. The aim


of the research is to present a

Short Term (Next 2 - 3 years)

06 - 10%

comprehensive overview of the

Mid Term (Next 3 - 5 years)

08 - 12%

WWM market, the market practices,

Long Term (Next 5 - 8 years)

12 - 15%

the factors driving it and its future outlook in India.

Future Growth Model

About Feedback Business Consulting Feedback Business Consulting is one of India’s leading B2B research based consulting firm, serving clients since 1985. Feedback Business Consulting services cover market research, strategic advisory, customer experience engagements and implementation assistance. Currently, our 120+ resources (includes science, engineering and MBA graduates) operate out of 4 offices in India (Bangalore, Mumbai, Delhi, Chennai). Feedback also has its own overseas representatives in the US and Europe. Feedback Consulting has grown in strength from a market research firm (B2B, Consumer, Customer satisfaction) to a full services firm with a business advisory focus. Our credibility stems from our diverse sector record (over 36 sectors), extensive experience (3,500 engagements), tangible results (over US$7 billion investments in India) and exposure to leading firms (over 600). For more info:

20 | December 2013

interzum guangzhou Extended to 5 Days! More Time, More Business!

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For the love of Wood W

ood frequently loses out to alternative materials because it is often little

understood and designers are afraid to specify it. However, a little bit of research will go a long way and, in many applications, using wood will often prove to be the better and, more environmentally-beneficial, solution. Roderick Wiles explores why wood often loses out to other materials despite being sustainable, versatile and beautiful. I have to acknowledge Criswell Davis, hardwood guru and consultant to the American Hardwood Export Council, for much of my understanding of specifying timber. In all his many presentations to architects and interior designers on designing with American hardwoods, he says that for every successful project the designer must fulfil three key objectives: they must conceive a vision, convey that vision to the client and then make it deliverable. In order to achieve all three, especially the last one, the designer must be familiar enough with the materials being specified to know that delivering the project will not be a problem. Unfortunately, familiarity with materials is often an issue, but the designer cannot really be expected to know everything about everything. Sadly, however, the one material that often poses the greatest challenge to designers is timber and, as a result, it is frequently specified unrealistically or, worse still, not specified at all.

Image Š AHEC

22 | December 2013


Timber is not rocket science, but it is not that simple either. And yet, for the uninitiated, wood is just plain wood. Actually, there are myriad wood and wood-based products available, some high tech and some fairly straightforward, some for interior use, some for exterior use, some for construction and some for decoration. In fact, there is a wood product suitable for almost every conceivable application in every conceivable climate. One of the problems with wood is the very fact that there are so many products available and from so many different suppliers and wood products can only rarely Image © Marks & Spencer

be treated as commodities. Then there is the question of whether or not wood can be considered to be a sound choice on environmental grounds. Well, in fact, provided it derives from a sustainably managed forest, timber is, arguably, the most environmentally-friendly material available. It has a very low (often negative) carbon footprint, it is

The one material that often poses the greatest challenge to designers is timber and, as a result, it is frequently specified unrealistically or, worse still, not specified at all

heavier alternatives. Wood has very low thermal conductivity compared to many other building materials. This means that it can act as a superior barrier to both heat and cold, resulting in both lower insulation and energy requirements for a building, i.e. lower carbon emissions and lower running costs. Wood has excellent

abundant, it is renewable, it’s harvesting and processing do not

as forests, then they may well be

acoustic properties and it can also

use or produce harmful chemicals

converted to some other use and

provide health benefits over, say,

or by-products and it has low

lost forever.

alternative flooring materials, such

embodied energy. The same

What about performance?

as carpet. Contrary to perceived wisdom,

cannot be said for almost any

Well, wood also has many strong

other material, even factoring in

technical qualities, often out-

wood also boasts natural fire

transport to the Middle East. In

performing competing materials. It

resistance. The keyword for

fact, it is tremendously important

has a very high strength to weight

timber’s behavior in fire is

that we do use wood, as demand

ratio, meaning that lightweight

predictability. Although it burns,

for it makes the world’s forests

timber members can provide the

this occurs at a predictable speed

valuable. If they are not valuable

same structural strength as much

known as the charring rate. The thermal insulation properties of timber are such that the wood just a few millimeters inside the burning zone is only warm. This is in contrast to high thermal conductivity materials such as steel, which heat up more uniformly giving rise to problems of expansion and loss of strength over the whole section. Research has shown that a space clad in wood or made of wood is often just a better place to be. For example, in a three-year study of 700 schools, Japanese researchers looked at how the educational environment is shaped by the type of materials used for school buildings, surveying teachers and students to measure their impression of wood versus

Image © Olympic Delivery Authority

reinforced concrete. Both groups

December 2013 | 23


Image © AHEC

had similar, favorable impressions

technical or aesthetic, that to

eminent architects, Frank Lloyd

of wood over concrete. Results also

not use it wherever possible is

Wright: “Wood is a friend of mine.

showed that teachers and students

a missed opportunity. However,

When we use the tree respectively

in wood buildings felt less fatigue

before specifying timber, designers

and economically, we have one of

and that students perceived schools

should actively seek to improve

the greatest resources of the earth.

with larger areas of wooden

their knowledge of the material.

It is a beautiful material, friendly

interiors to be brighter than

This is key, so as to ensure

to man, the supreme material for

reinforced concrete structures.

the correct specification and,

his dwelling purposes. If a man is

therefore, to provide positive

going to live, he should live with

wealth of possibilities for timber

inspiration for other designers.


in structural applications, flooring,

There are many free timber

decking, cladding, pergolas and

information resources available

gazebos, amongst many others

to architects and designers and

and, yet, only some of them have

they should be encouraged to

been properly embraced. In some

use these. At the same time, the

cases, timber has been used, but

timber industry itself needs to

the specification, or at least, the

step up and seize the opportunity

final execution or material choice

to educate specifiers, while also

has been poor. Is this because of

putting up a united front to

a lack of knowledge on the part of

promote timber as a viable and

the designer or because of cost or

sustainable alternative to other

because of what was available on


Across the Middle East, I see a

the market at the time or, even,

One of the problems inherent in

because of misrepresentation of

the timber industry, not just here

the product’s capabilities by the

in the Middle East, but globally, is

supplier? I suspect that it is often

the fact that it is made up of many

a combination of all of these. I also

small and medium enterprises

suspect that these same issues

without a united voice. This has

have much less affect on more

certainly been addressed to

standardized or commodity-type

some extent in Europe and North

building materials and this could be

America, where strong timber

one of the reasons why designers

industry associations or technical

often shy away from using wood in

bodies exist, but more needs to be

the first place.

done in the Middle East to bring

Timber has so many positive

the industry together. After all, in

attributes, be they environmental,

the words of one of America’s pre-

24 | December 2013

About the Author

Roderick Wiles has been analyzing the Middle East’s markets for wood products for the past 14 years. He has traveled extensively throughout the MENA region, developing a wealth of contacts and experience and providing consultancy services to a range of government and industry clients on a long term or one-off basis. For more information, see

December 2013 | 25

the source

Mahesh Group: A market-leading supplier and processor of timber T

he Mahesh Group is a leading

private company in 1998, the Group

Indian customers. Working closely with

group of companies dealing in

has, in the span of 15 years, achieved

both its clients and suppliers, the Group

timber products including Logs,

several milestones. International

is always prepared to anticipate their

Lumber, Core Veeners / Face Veeners,

expansion was initiated with the

demands and ensure that the right,

Plywoods and Panel products with a

establishment of Mahesh Timber

transparent, and fluent information is

focus on the Indian market. Established

Singapore Pte. Ltd. and Amazon Exports

communicated to both parties. Through

as a sole proprietorship in 1952 and

Pte. Ltd., which started procurement in

its network of branches in Singapore,

incorporated as a private company in

Sarawak, Malaysia. In addition, MTSPL

Malaysia, Vietnam, Myanmar, Germany

1998, the Group has a more than five

Overseas SDN BHD Malaysia was

and India and leveraging its established

decades of experience in the sector and

started and an Amazon Representative

relationships with suppliers across the

today maintains extensive sawmilling

Office was established in Myanmar.

globe, it offers a dedicated delivery

operations, shipping and transport

The Group also launched its own

service and experienced, specialist-

agency in Gujarat. Having grown from a

shipping operations and procurement of

trained professionals ready to put

small timber retail business in Haryana

softwood products, including pine and

forth support, meeting the specific

into the one of the largest exporter

spruce from Europe and New Zealand.

requirements of the customers. Timber

of timber logs to the Indian market

In 2011, Amazon Export LLC was

Design & Technology takes a closer look

from Malaysia, Europe, Myanmar, New

incorporated in the U.S. with a view to

at the operations of the Mahesh Group.

Zealand, Vietnam, USA and Canada,

source pine logs and lumber, and a year

the Group today trades over 800,000

later the Group opened its Hamburg

cubic meters annually and employs

office to start their own procurement

Sourcing quality timber from across the globe

over 1,000 people in India, Singapore,

operations from Middle and Western

Currently, the Mahesh Group sources

Malaysia, Vietnam, Myanmar, Germany,

Europe. With hardwood and softwood

timber logs and lumber from Malaysia,

Belgium and the Middle East. With a

distribution offices advantageously

Myanmar, Vietnam & PNG, and Pine logs

vision to be a market-leading trader

spread in the East, West and North

from the U.S., Canada, New Zealand,

and distributor of timber products

Indian market, the Group today is able

Germany and Belgium. To this end, it

including logs, structural lumber and

to meet customer needs in a timely

has established procurement offices in

panel products, the Group’s core values


Sarawak & Sabah in Malaysia, Hanoi

are reflected in every choice that it makes. Following its incorporation as a

26 | December 2013

A strong international network of

in Vietnam and Yangon in Myanmar.

suppliers ensures that the Group is able

Further, the Group is able to offer FSC

to supply the global requirements of its

and PEFC certified sustainable pine

the SOURCE source THE

Image Š Mahesh Group Image Š Mahesh Group

timber from its procurement offices

or flat grain either sharpened rough,

Global reach

in the U.S., Germany and New Zealand

surfaced, edged, or precision-milled

With a view to offer value-added

to importers and processors in India.

to the exact given specifications of its

services to its customers and remain

Aiming to become a true one-stop shop,


a step ahead of their competitors,

the Group has also diversified into

The Mahesh Group is also

the Mahesh Group has diversified

other wood and panel products and has

comprehensively involved in

into shipping and currently has an

been offering a complete range of high

sawmilling and retailing of hardwoods

international freight forwarding

quality Plywood, Veneer, Fiberboards to

and softwoods imported from

service, which operates as a logistics

its customers for over a decade.

Malaysia, Myanmar, New Zealand,

and international transport provider.

Australia, Germany, Africa, South

This ability to deliver dependably and

America and Singapore. Further, it also

consistently is critical to the success

has state-of-the-art sawmilling plants

of any business, particularly to the

In order to accommodate smaller

and warehouses for storage spread

Group’s timber business. Customers

runs and large orders of any size and

across the booming timber trading

are therefore able to rely on the Group

penetrate deeper into the Indian timber

zones of India, including Gandhidham,

for efficient and flexible delivery

industry, the Mahesh Group expanded

Karnal, Kandla, New Delhi and Punjab.

service, which is actually an enhanced

into hardwood lumber processing. The

Its softwood business is showing

logistics operation and more than

Group has mills located in all of the

particularly strong growth in sales and

simply transporting goods from origin

regional timber hubs across India with

the Group is confident of substantial

to destination. Acting as a complete

the majority of its operations being

growth in the years to come. With

logistics provider, the Group conducts the

focused in Gandhidham ( Kandla /

an annual production capability of

operations of its clients as an extension

Mundra Ports ) in Gujarat on account of

160,000 cubic meters of softwood

of their companies, participating actively

its strategic location as a booming port

spread across 20 sawmills, the

from the planning, to the management of

with a wide network of commercial

Group ensures that operations are

the complete logistics.

and industrial customers. At present,

managed and developed by skilled

the Group is running 20 sawmills with

and experienced hands aided by


an annual capacity of 160,000 cubic

advanced technology. Significantly, its

The Group exports round logs and

meters where hardwood is sawn and

processing plants are benchmarked

sawn timber from across the globe,

sold. As such, the Group is able to offer

to their most efficient competitors in

including Malaysia, Myanmar, New

lumber in vertical grain, mixed grain,

the world.

Zealand, Russia, PNG, Europe, Africa as

Hardwood and Softwood sawmills

December 2013 | 27

the source

and certified, to provide the industrial as well as commercial customer base with environmental assurances. It also maintains a philosophy of continual improvement of its forest practices and manufacturing processes to optimize the use of resources and minimize or eliminate the impact of its operations on the environment.

Future The future will dictate that the Mahesh Group will have to adopt different strategies to meet the demand in the changed timber business environment Image © Mahesh Group

of India in light of estimates that the demand for timber is likely to grow from

well as America. These include a wide

at every stage in the production

58 million cubic meters in 2005 to 153

range of Asian and Oceanic, Temperate,

process, the Group carefully monitors

million cubic meters in 2020. Foreseeing

American as well as African logs

its environmental performance,

this, the Group is already in the process

such as Meranti, Merbau, Kapur, Alan

whilst also continuously seeking

of establishing various plywood

Batu, Balau, Keriung , Nyatoh, Reask,

new ways to ensure ever stringent

factories in many regions whilst also

Selangan, Batu, Pyinkadu, Teak, Radiata

environmental targets can not only

investing into the expansion of existing

Pine, Ash, Beech, Cherry, Chestnut,

be met but also surpassed. Currently,

sawmilling plants with latest machinery.

Larch, Maritime Pine, Pinus Sylvestries,

most of the timber is sourced from

Significantly, the Group is also in the

Poplar, Spruce, Sitka Spruce, Balsa,

state government-owned forests and

process of opening sawmilling plants in

Douglas fir, Greenheart, Purpleheart,

is certified under international Forest

booming places like Myanmar, Middle

Maple, Teada Pine, Red Cedar, Azobe,

Stewardship Council (FSC) agreements

East, Gabon and elsewhere.

Mahogany, Okoume, Padouk, Sapelli,

and Programme for the Endorsement

Tali, and Wenge etc.

of Forest Certification scheme (PEFC)

its future growth will revolve around

Lumber is supplied either rough

According to the Group, a key part of

agreements. However, the Group does

providing total timber, shipping and

or finished. Besides pulpwood,

not carry the FSC badge because of the

real estate solutions to its customers by

rough lumber is the raw material for

additional costs, which far outweigh the

expanding the presence of the Group

furniture-making and other items


in both national and international

requiring additional cutting and

The Group also maintains a strong

segments. Possibilities are to be explored

shaping. It is available in many species,

responsibility to protect and conserve

for strategic alliances, both for optimal

usually hardwoods. Finished lumber is

the global environment and is strictly

utilization of infrastructure as well as

supplied in standard sizes, mostly for

against the consumption of endemic

expansion into other segments of the

the construction industry, primarily

plant species. This is an integral part of

value chain. As such, the Group’s prospects

softwood from coniferous species

its corporate and social responsibility to

are seen as most healthy and promising

including Pine, Fir and Spruce, Cedar,

preserve the world forests and promote

and its expansion plans most feasible, as

and Hemlock but also some hardwood,

effective forestry management. All of

it already enjoys high levels of recognition

for high-grade flooring.

the Indian and Singapore branches of

both domestically and overseas and is

Mahesh Group have chain-of-custody

well under way in the achievement of its

implemented, independently evaluated

future goals.

The Group also offers a complete range of high quality plywood and natural Core & Face veneers, which are sourced through its network of branches in Singapore, Malaysia, Myanmar, Vietnam and India. In addition, the Group also stocks & distributes a wide range of high quality Blockboard, MDF, Particleboard and Doors.

Environmental credentials As India’s third largest trader and exporter of timber, the Mahesh Group recognizes that it has a significant responsibility to ensure its impact is minimized on the environment at all times. Sourcing timber from certifiable forests across the globe and recycling

28 | December 2013

Image © Mahesh Group

December 2013 | 29

design & dĂŠcor

American heat treated ash sits pretty on the rooftop of Marseille’s new flagship museum Thermal modification limits the ability of ash to absorb moisture thereby rendering it more dimensionally stable and less prone to cup, warp and twist with changes in humidity

30 | December 2013

design & dĂŠcor

Image Š AHEC

December 2013 | 31

design & décor


he Museum of European and Mediterranean Civilisations designed by the Algerian-born

French architect Rudy Ricciotti is the flagship project of Marseille’s on-going architectural and cultural renaissance. The museum is located on Marseille’s seafront next to a seventeenth century stronghold, Fort St Jean. Built upon the Greek and Roman vestiges of the antique city-state, the Fort is charged with history and includes a chapel that dates back to the twelfth century. Rudy Riciotti’s classic monolithic design is built around a perfect square; each side of the building is 72 meters. An inner square of 52 meters per side forms the heart of the museum and comprises the exhibition and conference halls. The Image © AHEC

inner structure, which is composed of steel and glass, has been covered with a delicate ornamental skin

intricate shadow patterns that

views of the sea and harbor. At

of filigreed concrete. The same

can be seen as “a projection of

night a lighting scheme designed

innovative material has been used

the bumpy and irregular sea bed”

by Yann Kersalé creates a magical

to create 308 tree-shaped pillars

comments Ricciotti. He goes on to

atmosphere with shades of blue and

that stand at over 8 meters high and

say his Museum is,“open to the sea,


form the vertical structure of the

to draw a horizon where the two


shores of the Mediterranean can

This patterned concrete skin opens the building to natural light and

meet”. The Museum is organized on three

A wonderful setting to showcase heat-treated ash The top floor roof decking, which

views of the sea allowing the marine

levels with an array of exhibitions,

spans a width of 24 meters covering

atmosphere to pervade entirely the

an auditorium and a bookstore. The

an area of 1600 sqm, is made from

inside of the building. Furthermore,

rooftop is a particular feature and

heat-treated American ash, supplied

the lace veil of concrete on the

is set to become an iconic venue for

by Bingaman and Son Lumber

outside of the building creates

the city with beautiful panoramic

Company in Pennsylvania, USA. The

Image © AHEC

32 | December 2013

design & décor

top deck sits along the pedestrian route running through the Museum and across Marseille’s historic seafront, so with a constant flow of pedestrians a heavy duty decking solution was essential. “We asked the general contractor to come up with a decking solution that could withstand an average load of 250 kg/m²,” explains Tilman Reichert, the project architect. Eric Durand from Roofmart, the contractor in charge of supplying the heat-treated ash decking comments: “The architect was looking for solutions that would avoid him specifying tropical hardwoods; initially he wanted to try heattreated pine but was not happy with Image © AHEC

the results of the initial trials. The quality of the heat-treated ash we were delivered was first class. When

newer technologies of hardwood

sustainable alternative to imported

the architect saw the samples he

durability enhancement. There’s a

tropical hardwood species.

was won over both by the aesthetic

developing market for thermally

appeal of ash with its characteristic

modified hardwoods and this project

wide rooftop terrace contributes

grain but also its dimensional

publically showcases their potential.

to stabilizing the concrete pergola

stability and long lengths (20x140).”

By processing wood produced from

above it through a clever system of

America’s well-managed hardwood

stainless steel cables. The vast veil

uses a high temperature in a

forests, thermally modified

surrounding the terrace is made up

controlled environment permanently

hardwood provides a quality,

with the same intricate filigreed

altering the wood’s chemical and

environmentally friendly and

concrete that covers the sides of the

The thermal modification process

building. It rests on 15 meter wide

physical properties. This limits the ability of the wood to absorb moisture, so products are more dimensionally stable and less prone to cup, warp and twist with changes in humidity. The thermal modification process also removes the nutrients in wood that would otherwise provide a food source for insects and wood-destroying fungi. This increase in dimensional stability

The weight of the 24 meter

The top floor roof decking, which spans a width of 24 meters covering an area of 1600 sqm, is made from heattreated American ash

concrete cantilever beams that sit on top of the main vertical pillars of the building. On the outside of the building the cantilever beams carry the weight of the external ramps that lead up to the terrace through long stainless steel braces that span the whole height of the building. Stainless steel cables have also been fixed from the wooden deck to the

and decay resistance significantly extends the service life and reduces maintenance needs of the decking. Given its marine environment, the deck is highly exposed to weathering from the sun, rain and sea spray so will be monitored to assess its performance over time. Tilman Reichert comments: “We believe that ash with its long wood fiber will offer greater resistance to wear than pinewood”. The decking is laid on a traditional system of boarding joists to allow the insulation membrane directly under the wooden decking to be well ventilated. The boards were nailed not screwed which is visually more pleasing. The Museum of European and Mediterranean Civilisations is a superb example of the use of

Image © AHEC

December 2013 | 33

design & décor

Project Particulars Project: Marseille Museum Client: French Ministry of Culture Timber: American Ash Photography: Kilian O’Sullivan Architects: Rudy Ricciotti Image © AHEC

cantilever beams, which overhang

restaurant, managed by local

above the terrace by 4 meters to

cooking celebrity Gérald Passedat.

stabilize the whole canopy structure

In time the fort will house a

above the terrace.

further 15,000 sqm of museum

A walk through the history and aromas of the Mediterranean

exhibition space. Furthermore the open public spaces around the Fort have been redesigned to showcase a unique botanical

The roof terrace offers visitors

collection of Mediterranean plants

an inclined walkway made up of

along a landscaped promenade.

115 meters of bridges traveling

Another footbridge leads visitors

out from the roof of the building

to le Panier, the oldest and most

and crossing the harbor basin.

traditional neighborhood in

This links the Museum to Fort

Marseille with endearing narrow

Saint-Jean, which hosts the main

streets and steep steps.

Associate architect: Roland Carta Landscape architects: In Situ Fluids engineering: Garcia Ingéniérie Structural engineering: SICA , Lamoureux & Riciotti Quantity surveyor: CEC Acoustics: Thermibel Surface area: 15,510 sqm Timetable: 2009 - 2013 Cost: EUR 68.2 million HT Main contractors: SPIE (foundations & earthworks) Dumez/Freyssinet (structural work and roof cover) Interior fittings: Barreau Interior finishes: Jolisol/SCPA Roof deck supplier: Roofmart Elevators: Otis HVAC & plumbing: Viriot Hautbout Electricity: SPIE South East

Image © AHEC

34 | December 2013

December 2013 | 35


Chabros International Group

36 | December 2013


Wood Veneer


supplier and distributor of a wide range of interior and

the market. Our company has been in business

DuPont™ Corian® Chabros is the Authorized Distributor

since the early 1960s, and has

of DuPont™ Corian® in the Middle East.

been specified and used in major

evolved to become one of the largest

DuPont™ Corian® solid surface is one of

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distributors of Parquet & Decking,

the most versatile materials in the global

Middle East for over than 40 years.

Marquetry & Mother of Pearl, Dupont™

marketplace today. Consumers and

Chabros is focused on catering to

Corian® & Typar, Stone veneer & Fire

professionals from all over the world are

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increasingly discovering that Corian® is a

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material with endless potential. Corian®

as joineries.

to its exclusive range of Wood and

is available in 100 colors.

exterior products that have

Chabros has positioned itself as

Natural & Reconstituted Veneer in

a market leader, especially in Wood

the Middle East. Other services that

& Veneer supply, through investing

Chabros provides include Veneer

in delivering high quality products

Pressing, Door Lay-ons, Veneer

accompanied by exceptional service

Stitching, Sanding, Parquet and Yacht

and unique expertise. The company’s

decking Installation.

success is driven by its people and

As well, we are pleased to announce

their unrelenting focus on delivering

our new entity: Chabros Hardware. We

results the right way – by operating

are proud of our relationships with

responsibly and executing with

our business partners. We strive to


understand, learn and educate in order

In the midst of a growing global market, Chabros has established overseas basis and promotion of sales activity targeting regional corporations that are in search for

Mother Of Pearl

to improve the service delivery and

It is one of the most beautiful of

quality of our products.

nature’s objects. Each Mother of

Our Products

Pearl, Abalone and Paua, a unique expression of art. Pearls have fascinated mankind; for thousands

new sources of material. The company

Veneer & Solid Wood

is headquartered in Dubai and has

Chabros is considered as a trademark

desire. Now it is possible to yield

operations in Dubai, Abu Dhabi, Jeddah,

in the region, as its product lines of

magnificent pearls unmatched in their

Riyadh, Dammam, Doha, Oman, Cairo,

Veneer & Wood range from standard

range of colors, luster, and iridescence.

Beirut, and Casablanca.

to exotic from different origins around

In addition to the strong regional

of years they have been objects of

Astonishing are the properties of

the globe. Throughout its affiliates all

this primitive marine shell that man is

presence, Chabros is always devoted to

over the world, Chabros procures raw

still attempting to mimic in labs. It is

expand its range of products to provide

material of high standards and qualities

literally one of the toughest material

original and fresh design solutions for

to meet the demands of its clients.

on earth.

CHABROS INTERNATIONAL GROUP Our vision is to continue to grow as a top-class trading company that provides excellent products incorporating value added service, expertise and information with excellent coordination skills to ensure customer satisfaction and loyalty.

DuPont TM Corian®

Our Mission is to continue to provide our customers with the very best in cutting-edge solutions through our continuous search for the Next New.

December 2013 | 37


Fire Rated Door Cores Chabros Group supplies two products certified to British & American standards -Strebord from Falcon Products: Wood based panel products; suppliers of Strebord. -Warm Springs Composite Panels: Tectonite based fire rated door components and door manufacturers.

Stone Veneer Is a real stone from split Slates, Quartzite slates, and Sandstone that can be used for interior applications such as furniture, wall and floor, bathrooms and kitchens,

Marquetry & Parquetry

retail interiors, vehicle & ship interior and other interior design applications. Furniture and delicate interiors can now

Merino Decorative Interior Grade

Marquetry & Parquetry

be designed with a natural surface of

Laminates are suitable for a wide

Chabros has extended its services to

Stone, which was not possible in the past

range of applications such as home

include production and not just supply

with heavy solid slates. S  tone Veneer

furniture items, wall linings, column

of raw material. Our facilities are

comes in sheets with approximate

claddings, doors, shelves, table

equipped with cutting, slicing, pressing

thickness of 1 to 2.5mm. The rough

tops, work-tops, counters, vanity

and computerized laser machines for the

split surface and the changing colours

units, cubicles, lift linings, store

production of lay-ons, veneered boards,

make each sheet a unique piece and an

fittings, displays, check-out desks,

and innovative marquetry & parquetry

adventure for the senses. It is available

officepartitions, storage units etc.

designs. In addition the company has

with Fleece back which is compatible

added a line of Mother of Pearl Laminates

polyester and transluscent backing.

Solid and Semi-Solid Parquet Flooring & Outdoor Decking

Stone Veneer is available in 12 unique

Our wood flooring products are brought


stone types; the variety of colours and

to our valued clients with “modern

A product with the highest level of

the natural appeal to all the senses make

designs, rich colors, and innovative

environmental performance surpassing

this architectural material very attractive.

textures to reflect timeless beauty,

the structural properties of traditional

classic looks and outstanding value”.

wood based panels.

Our wood flooring styles are made from

“A vital contribution to climate and

As the authorized distributor of Merino

common and exotic species, ranging

environmental protection”

High Pressure Laminates, the world’s

from traditional strip to wide plank,

ECOBoards, Bio based Panels, are made

3rd largest manufacturer of decorative

and from smooth to hand scraped/

from agricultural residues such as straw

laminates, Chabros is pleased to

distressed designs, available in different

or reeds and bonded together with the

introduce the latest trends with a big

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natural lignin without any formaldehyde.

with all common glues & adhesives,

HPL (High Pressure Laminates)

and Reconstituted and Dyed Veneers.

range of HPL laminates which consist

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of attractive décor designs and brand

alternative to chipboard, MDF, OSB or

new finishes including Wave, Leather,


Cement and 3D Flicker effects among

“Every Ton ECOBoards means 3 Ton

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less CO2 and 4 Ton more trees”

32 finishes and 10 different sizes, these

DuPont™ Typar® SF

laminates create an aesthetic look and offer its customers a dynamic range to choose from.

Wood Floor

Is a thin, thermally bonded, water permeable non-woven Geotextile made of 100% continuous polypropylene filaments. It is designed to have a combination of a high initial modulus (stiffness), high elongation (typically > 50%) and outstanding uniformity, to give superior performance, to make it resistance against damage during installation and to have excellent Filtration properties. Typar is approved by all governmental departments in the region especially in Dubai Municipality, RTA, ADSSC…etc. for the projects like drainage and sewerage, roads, and

Stone Veneer

38 | December 2013

irrigation. Also Typar® is widely approved for waterproofing projects.


What We Do Our showroom, recently established and launched in Dubai/UAE, offers trendy furniture from renowned and

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top Italian manufacturers, high quality wooden flooring that ranges from the standard to the exotic in wood species, and uniquely designed lightings and home accessories that add an aura of elegance to your homes. Whether you are looking to innovate or renovate your home, office, or any given space, we ask that you unleash your imagination and broaden your perspective with what we have to offer at Maisons Et Parquets.

Our Approach At Maisons Et Parquets, we offer a “lifestyle” and not just furniture and decoration designs. We ask our clients to entrust us with their homes, their personal space, their walls and floors, knowing that we are keen on providing them with exceptional products, creative designs, professional guidance and luxurious comfort. We concentrate on understanding our clients’ needs and perspectives in order to offer them the quality of living that they seek.

Where we are

Major Products & Services Furniture

Our showroom is strategically located on Sheikh Zayed Road (Next to the

Home Accessories..

Toyota Showroom), which is in the heart of the city. The unique and

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creative ambiance of our showroom

 - Solid Wood.

emanates warmth, elegance and

- Semi Solid / Engineered.

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- Laminate Flooring.

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- Leather Flooring.

to experience our world and “sit in reverie” by visiting our showroom.

Maisons Et Parquets

- Decking. Flooring Accessories

December 2013 | 39


Chain of custody nonsense from FSC & PEFC: Protecting income streams rather than the world’s forests T

he FSC and PEFC released a

spend time in wood factories - they’re

around the world, usually untraceable

joint statement urging ISO

not as attractive as forests - so few

and with dubious ‘legal’ origins. As

members to vote against a new

commentators have any sense that the

the demand for COC certification

proposal for an ISO Chain of Custody

acclaimed COC certification process has

started to grow, FSC CBs formed

certification. I expected the statement

issues. It does; here’s why.

partnerships with local ‘consulting’

to explain that the proposed standard

Some years ago, entrepreneurial

companies because the CBs cannot

was weak, that it would allow illegally

Chinese factory managers realized

audit companies they have trained

logged timber into supply chains, that

that the FSC system provided them a

themselves, they need an ‘arm’s length’

it would be bad for the world’s forests.

useful tool to market their products.

partner. The consulting companies

Instead, the statement amounts to

They could get FSC COC certified and

then went to the SMEs and told

a call for no new competition, citing

green their image. Some factories had

them how COC would help them win

that together FSC and PEFC account

COC already and were processing FSC

business from discerning European

for some 98 percent of the world’s

certified wood imported into China

customers. They offered to train them

certified forests and chain of custody

into products for export markets;

to implement a COC system - for a

certificates (is that a good thing?),

good on them. But when it became

fee - and to introduce them to their

noting the synergies between FSC and

clear that FSC accredited certification

CB partner, who would come in after

PEFC, their long experience of multi-

bodies (CBs) would COC certify your

a 45-day period, audit them (for a

stakeholder standard development

factory regardless of whether you

second fee) and give them their COC

and the concern that offering a chain

were processing FSC wood and that

certificate. Too easy.

of custody certificate disconnected

you could promote your operations as

from PEFC and FSC forest management

‘FSC certified’, factory managers raced

number of FSC COC certificates in

certification would lead to uncertainty

to get it and a process has emerged

China has exploded. ‘Consulting’

and sub-optimal results; whatever that

that in my view promotes the use of

companies run around training SMEs in

means. There was no review of ISO’s

illegal wood in abject contrast to FSC’s

COC, CB auditors fly about issuing and

proposal so we can’t be sure whether

stated goal.

annually reassessing certificates. In

it’s a strong standard or not.

Here is how the system has evolved

And that’s what’s happened. The

February 2010, there were some 1,100

and works today. There are thousands

FSC COC certificates issued to factories

certification; indeed the FSC COC

of small, medium sized enterprises

in China, already a great leap forward

system’s failure to protect the world’s

(SMEs) in China processing wood.

from the handful that existed only a

forests was the principle reason TFT

They buy their wood - generally - on

few years back. Today, FSC reports

let its FSC membership lapse at the

the open market, typically from ports

that there are 2,966, up significantly

end of 2011. Few certification ‘experts’

where traders bring it in from all

from the 2,356 that existed in January

I’m no fan of Chain of Custody (COC)

40 | December 2013


2013 - perhaps an impact of the EU

They know the wood is the same as

back to normal, untraceable production

Timber Regulation (EUTR)?

they’ve always bought, that’s one

with no system at all operating the

of the whole COC deal’s attractions.

next day and for the next 12 months.

as to how many of these SMEs actually

They don’t have to spend time, money

Even so, a COC system, even when

process FSC wood. FSC itself doesn’t

or effort investigating the technical

it is running and the factory is being

know but industry whispers suggest

performance of ‘lesser known species’.

diligent, does not confer legality to

it would be lucky to be more than 10

Rather, they can keep placing orders

logs. It does not confer sustainability

percent across mainland China. FSC

for the same wood, from the same

to logs; it merely identifies logs. A

guesses that in Hong Kong it would be

factories they’ve always done; it’s

COC system - when running - only

as high as 70 percent because many

good business. Their supplier’s FSC

allows you to say that the wood in

of the COC holders there are paper

COC certificate gives them an answer

this product has come from that batch

factories buying their fiber from FSC

to the question - where does your

of logs. Still, the association of FSC’s

sources. Who knows?

wood come from? They can answer

name to the buyer’s product is good

- from this FSC certified factory in

news, isn’t it? Let’s say that at best it

factories buy their wood from the

China; it’s great risk management.

becomes a stamp of environmental and

same place they always have - down

Those asking the question - NGOs or

social approval and a way of showing

the road, from the local trader, who

perhaps increasingly EUTR controllers

due diligence under the EUTR and

buys it from the port where other

- probably support FSC or at least

Lacey Act and at least it creates doubt

traders bring it in from the open

have strong empathy for its goals but

in the mind of the person raising the

market all over the world. SE Asia,

don’t understand that a COC certificate

question - FSC are the good guys right

Brazil, Russia, Africa are the sources

doesn’t mean the factory is running

so this must be OK?

of this wood and few have any idea

a traceability system, that wood in

whatsoever as to its legal status. We

the end product is traceable back to a

factories without COC that if they

know that illegal logging and poor

legally verified or sustainably certified

want orders, they need to get COC

forest management are issues in these

source forest.

too. Non-COC certified factories call

This matters. Why? There is no data

The bulk of these FSC COC certified

Buyers send a clear signal to

source countries. We also know that

Factories generally only run their

in the consultants who do their 45-

the COC companies push their ‘green’

COC system for a few days a year, just

day training contract and then call

credentials based solely on their

in advance of the annual surveillance

in their FSC accredited CB partner to

FSC certificate, not on the legality or

audit when the CB and trainers visit,

audit their work and issue the COC

heaven forbid the sustainability of the

announced well in advance, to check

certificate. There is no suggestion that

wood they’re using.

all is in order. The audit is done, the

a certificate will not be issued. If a

system passes and the factory gets

CB starts issuing corrective actions

Buyers buy it. They’re not stupid.

December 2013 | 41


requiring a further visit, it adds cost. They can try, but word quickly spreads throughout the extremely costsensitive wood industry that XXX or YY is not the CB you want - too strict and thus too expensive. The SMEs want a green stamp, quickly, and they don’t want to have to pay too much to get it. Meanwhile FSC and its partners rejoice. Why wouldn’t they? Each has much to gain from the issuance of COC certificates. FSC’s income depends predominantly on accreditation fees charged by CBs every time they issue a certificate and the annual accreditation fees paid by certificate holders. The more certificates, the more accreditation fees. FSC’s 2011 Annual Report shows that USD 13.4 million or 74 percent of its income came from accreditation fees, down from 86 percent in 2010. There is a range of fees based on company turnover but with close to 3,000 factories COC certified in China, we could guess that Chinese SMEs contribute well over USD 1 million to the FSC’s coffers each year; no wonder that the FSC has ignored TFT’s calls to stop this process. PEFC, which only

Few certification ‘experts’ spend time in wood factories; so few commentators have any sense that the acclaimed COC certification process has issues

recently started allowing its accredited

fees too as competition is fierce for

CBs to certify factories in China for

the business. The lower the fee, the

COC, already has 188 COC certificates

more likely the consultant will win

registered there.

business and profit from it but that

Then there are the consultants.

means fewer training visits so now

They typically charge around USD

factories routinely get a start-up visit

1,200 for their training though there

and the consultant comes back 45 days

must be downward pressure on those

later, just before the audit to check everything is in place. Then there are the CBs. Their audit fee is typically around USD 1,600 for each an annual visit. Again though, competition is fierce so requiring another visit to close out corrective actions disadvantages your prospects to win work. No wonder factories tell us that they’re guaranteed to be COC certified by a certain date, no questions asked. Finally, NGOs benefit as well. Some NGOs run workshops to educate Chinese SMEs. They urge them to get FSC COC because the number of COC certificates is one of the few metrics the NGOs can use to show impact and thus justify further funding from concerned public donors. Other NGOs who double as CBs urge similarly - get

42 | December 2013


the US have presumably given a boost

The whole concept of ‘independent, third party’ certification is a myth perpetuating the destruction of the world’s forests

to the industry - everyone’s happy, except the forests. The reality is that an inherently unsuitable financing model corrupts the whole system. FSC and PEFC, the auditors, the consultants must all issue certificates to safeguard their income streams. NGOs who carry out COC training to ‘transform the wood industry’ must point to the growing numbers of certificates to safeguard

flights, hotels, entertainment costs,

their budgets too. We really shouldn’t

we’re talking about an industry worth

ever celebrate new COC certificates,

tens of millions of dollars and growing

rather we should rue the continued

in China and India alone, every year,

evolution of a corrupted system that

FSC COC, transform your industry. The

going into a system that promotes

sucks in more of the same old wood

problem is that it doesn’t transform

business as usual with respect to

from more and more of the world’s

the industry. It merely provides a

wood use. Could the SMEs spend that

precious and disappearing forests.

mechanism for many organizations to

money in a more productive way?

profit from business as usual; business

They might consider investing it back

new ISO COC would overcome the

that sucks in and uses illegal wood

into their businesses, perhaps in

problems that FSC and PEFC have in

from the world’s dwindling forests.

better equipment and safer working

their COC. Indeed, I doubt that it can;

The good news - from the FSC’s,

conditions for their employees. They

the whole concept of ‘independent,

consultants’, CBs’ and the NGOs’

might invest it - if they were wise

third party’ certification is a myth

perspective at least - is that the whole

- upstream to improve stewardship

perpetuating the destruction of the

magical money-making process is

of the forests that supply their raw

world’s forests and many of our other

finding root elsewhere. A TFT visit to


natural resources unfortunate enough

I have no idea how the proposed

to have a roundtable certification

India in October 2011 revealed that

FSC’s website notes that globally

SMEs there were being forced onto

there are 26,349 FSC COC certificates

scheme devised for their management

the bandwagon too. NGO workshops

and every month we receive

but that’s a topic for another time.

urging them to get COC were attended

newsletters announcing the wonder

by consultants and CBs ready to oblige.

as the number continues to grow.

simple step that both the FSC and

Agents - some of whom were doubling

PEFC has 15,069 COC certificates

PEFC could make to start to fix this

as COC consultants - were telling the

globally. All those factories being

COC issue. It’s one that I’ve shared

SMEs that they needed COC to secure

audited and all paying the annual

with both organizations in the past

orders from their European customers.

accreditation fees that underpin

with no success. More needs to be

There are already more than 250

certification scheme finances; that

done to ensure proper due diligence

FSC COC certificate holders in India

underpin their very existence in fact.

and traceability but a good start would

though again, no one knows how many

I’m left wondering how many of those

be if both FSC and PEFC could stop

actually process FSC wood. The sense

certificates, particularly in countries

worrying about ISO or any other new

is that it’s probably even less than the

with challenging governance contexts,

certification scheme. Instead, they can

guessed at 10 percent for China.

are issued like those in China and now

do much more to prevent ‘uncertainty’

in India. The EUTR and the Lacey Act in

and ‘suboptimal results’ for the world’s

This is a racket. All in all, with fees,

Right now, I can suggest a very

December 2013 | 43


forests by changing their own system

issue certificates. They can start with

to demand that only those SMEs

changing the rules around who can

actually using FSC or PEFC wood be

have a COC certificate. In FSC’s case,

allowed to hold and promote a COC

they have their Policy of Association

certificate. If FSC and PEFC took this

as a good vehicle to push this

step, the number of COC certificates

through. Both organizations clearly

globally would collapse and their

need funds but the scourge of COC

income would tank alongside it.

taints their current budget and for

Many will argue this is folly and a

those few in the know, their whole

very stupid suggestion - how could

credibility. If they changed, they

the organizations survive financially

could safeguard a credible budget

without this critical income and

that acted in line with their stated

continue their good work to protect

mission. Their credibility and their

the world’s forests? My counter is

positive impact on the world’s forests

that it seems nonsensical to rely on

would jump dramatically. Right now,

income that destroys forests to fund

sadly, their opposition to the new

work to protect forests.

ISO COC standard merely sounds like

Both FSC and PEFC need a

an exercise in gross self-interest. I

new funding model, one that is

always thought they were for the

disconnected from the incentive to


44 | December 2013

About the Author

Scott Poynton lives in Switzerland with his wife and two children. He graduated with a forestry degree from the Australian National University in 1988 before completing a Masters program at Oxford University in 1991. He founded The Forest Trust (TFT) in 1999 after working in Nepal, Tasmania, Vietnam, the UK, Eastern Europe and throughout SE Asia. He has served as TFT’s Executive Director ever since. Today, Poynton’s focus is on seeking solutions to problems created by humanity’s use of the Earth’s resources. In the future, he hopes to get ahead of the curve and rather than working to clean up messes, he hopes to influence the way humans see themselves in nature and thus to change the way they act to prevent problems arising in the first place.

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December 2013 | 45


The beauty and versatility of American tulipwood: ‘Endless Stair’ at London Design Festival 2013 ‘Endless Stair’ is both a sculpture and research project, advancing the knowledge of timber technology and sustainability 46 | December 2013


Image © AHEC Image © AHEC


impressive American hardwood.

he American Hardwood Export

views of the River Thames and

Council (AHEC), the leading

London’s skyline, the landmark project

international trade association

remained a highlight throughout this

of dRMM said: “Endless Stair is a

year’s festival.

temporary sculpture designed to

for the American hardwood industry, has highlighted the beauty and

Matthew Barzun, U.S. Ambassador

Professor Alex de Rijke, Director

be endlessly reconfigured.” A key

versatility of American tulipwood

to the United Kingdom, opened the

objective for dRMM was to make

(Liriodendron tulipifera) through

Endless Stair on 16th September.

the elements as environmentally

the ‘Endless Stair’ at the London

The project is made up of a series of

friendly as possible, with each flight

Design Festival 2013. Endless Stair, a

timber flights, some veering to the

of stairs built from standard elements

towering structure of 15 Escher-like

right some to the left, providing many

creating as little waste as possible

interlocking staircases made from

ways to explore the installation, which

in construction, and with the ability

American tulipwood cross-laminated

ultimately leads to the top flight,

to re-use and relocate the design

timber (CLT), was opened to the

acting as a dramatic viewing platform.

either in part, or as a whole. These

public on the lawn in front of the Tate

The latest in a series of collaborations

laudable aspirations are backed up

Modern Art Gallery as part of LDF

between the London Design Festival

by hard figures, utilizing AHEC’s


and AHEC, Endless Stair pioneers

ISO-conformant life-cycle assessment

the use of hardwood for cross-

(LCA) prepared by PE International,

Architects (dRMM) and engineered by

laminated timber (CLT). Traditionally,

leaders in the field. This is the latest

Arup, Endless Stair is both a sculpture

cross-laminated timber is made

piece of work in AHEC’s on-going

and research project, advancing the

from softwood, yet this project

mission to demonstrate the real

knowledge of timber technology

demonstrates the real potential

sustainable credentials of American

and sustainability. Offering visitors

for using tulipwood, an abundant,


the opportunity to enjoy stunning

relatively inexpensive and structurally

Designed by de Rijke Marsh Morgan

Faced with the challenge from AHEC

December 2013 | 47


to produce a sculptural installation using slender tulipwood CLT panels, Alex de Rijke settled quickly on an idea involving stairs. He added: “On stairs people interact, they pass each other, they are always interesting places with spatial and social potential. We thought a staircase would be a good vehicle for exploring structure, space and making a sculpture. Stairs are sculpture’s gift to architecture.” An early decision was made to design and manufacture the steps and the balustrades on one side from identical elements of CLT, equivalent in size. These are stacked up with a spacer element between them, creating the flights which, as a result of the stacking process, then veer either to the right or to the left, depending on the position of the balustrade. CLT is an engineered timber product Image © AHEC

that is used increasingly to build the walls and floors of buildings. CLT

in this way, therefore, results in a

uses a sandwich construction, usually consisting of an odd number of layers. On each successive layer the fibers of the timbers run in the opposing direction, so that if you could look through the CLT from above you would see a grid of fibers. It is orthotropic - that is, it has different properties in three directions. This is important because timber is most strong along

On stairs people interact, they pass each other, they are always interesting places with spatial and social potential

panel that has equal strength in all directions. Significantly, modern offsite manufacturing methods mean that CLT panels can be made in a factory and then delivered to site for assembly in a fast and accurate manner, cutting down on the time needed for construction. The structural importance of the tulipwood CLT is showcased through

the direction of the fibers, and less so

the project’s design. The CLT that

across the fibers. Building the structure

makes up the tread and balustrade panels is built up from three equal layers and is 60mm thick in total. The use of softwoods would have increased the size of the individual elements and, arguably, led to a less elegant solution. Arup’s timber specialist, Andrew Lawrence comments: “The idea that we can now create huge wooden CLT panels from small trees is very exciting. Tulipwood CLT offers the potential to combine the advantages of CLT with the strength and appearance of tulipwood. It’s a great addition to the pallet of wood based materials.” Despite the complex sculptural form, the structural concept for the stair is relatively simple. The flights tend to act as arching elements with loads transferred via both the stiff balustrade elements and through the treads themselves down to ground. The overall structure is stable when the flights are all joined together to form the complete sculptural form. The solid balustrades look like solid Image © AHEC

48 | December 2013

timber beams, but in fact they are a


The intricate level of detail is phenomenal and Endless Stair beautifully illustrates the intimate relationship between architecture and engineering design

Image © AHEC

series of CLT panels glued together.

this intricate structure. In addition,

Imola Legno, based in north Italy,

Tensile and compressive stresses in the

Switzerland-based Nüssli manufactured

made the tulipwood CLT from random

beam have to be passed from panel to

a test flight to compare its performance

widths and lengths of tulipwood lumber

panel in rolling shear. The rolling shear

against the computer model. Similarly,

donated by 8 AHEC member companies.

stiffness therefore determines the

the complexity of the design meant that

The team built up the three layers of

bending stiffness of the beam. If the

the overall vibration behavior could not

20mm timber to create panels that

balustrades had been made of softwood

be easily predicted through analysis.

were 60mm thick. The panels utilize

rather than tulipwood, they would

The completed stair was tested, in

some of the lowest grades of tulipwood,

have had less than half the strength

situ, before the formal opening in order

which helps define its visual character

or stiffness. The stair would have been

to measure its performance. Adrian

as well as being a significant cost

a lot more flexible and it might have

Campbell, Project Director at Arup


been necessary to have a much greater

comments: “The scale of complexity on

overlap between panels or deeper

the engineering design has been one

flights and other elements, using a


of the most challenging yet rewarding

combination of glue and steel fixings.

aspects of this project. The intricate

Nüssli delivered these to the site outside

engineering design criteria to assess

level of detail is phenomenal and

Tate Modern, erecting the structure in 10

the performance of Endless Stair.

Endless Stair beautifully illustrates

days. Seam Design provided the lighting

Helen Groat, Senior Engineer at

the intimate relationship between

scheme for Endless Stair, working with

Arup, led the team who undertook

architecture and engineering design.”

LED luminaires supplied by Lumenpulse,

Arup had to identify the appropriate

extensive computer modeling to design

Leading timber distribution company,

In addition, Nüssli fabricated the

a mix of linear grazers and spotlights. “Ten of thousands of people have seen the structure and information on site has helped to communicate the technical and design story. While providing a unique public experience to celebrate imaginative design in London, this project has an important technical design legacy and challenges current thinking within the construction industry. Working from first principles, through testing, research and analysis to design this prototype, we hope that Endless Stair will bring many lasting benefits. Using the results of our recent Life Cycle Assessment (LCA) research project, we were also able to produce a full ISO-conformant environmental profile for the Endless Stair, which we hope will help to eventually bring tulipwood CLT into mainstream building construction,” concluded Roderick Wiles, AHEC Director for Africa, Middle East,

Image © AHEC

South Asia and Oceania.

December 2013 | 49


Top Industry

Exhibitions coming up This season

International Trade Fair for Woodworking Machinery and Tools The International Trade Fair for Woodworking Machinery and Tools (Woodworking. Machinery. Technology. Tools 2013) will take from December 5 -7, 2013 at the Kipsala International Exhibition Center. The fair attracts both Latvian and international companies who participate with

Date: 5 - 7 December Venue: Kipsala International Exhibition Center Location: Riga, Latvia WEBSITE:

the objective to demonstrate woodworking and furniture making equipment, log sawing machines, door and window production equipment, professional power tools

Wood Fair

for woodworking and construction specialists, carpentry equipment, finishing equipment as well as a variety of materials and technologies. The exhibition will also

The Korea Wood Industry Fair (Wood Fair 2014) is the

showcase the latest products from European and global

only professional wood industrial exhibition in the country

equipment manufacturers and Latvian-made equipment and

and is being spearheaded by the Korea Federation of


Wood Industrial Societies, which combines 15 associations

The show provides an important platform for the

and groups all with a view to invigorate the wood industry

timber industry, especially since it is one of the largest

in the country. The exhibition covers both wood and

manufacturing sectors in Latvia with an average growth of

woodworking sectors and aims to disseminate information

15 percent over the past decade and with total turnover

on wood as well as experiencing life with wood. According

exceeding 1 billion in the past year. Given that the Latvian

to the organizers, the aim is to create new business

timber industry aims to increase export volumes and

opportunities through the show for industry professionals

improve its domestic market, the show offers companies

whilst also showcasing a range of woodworking machines

related to this sector - processing enterprises, window,

and highlighting wood as a truly sustainable material. An

door and furniture, wood-frame building and log-house

exhibition of wood products will further help to emphasize

manufacturers, carpenters, loggers, construction companies,

the importance and diverse use of wood.

timber distributors and other businesses - the opportunity

Key attractions of the fair include the ‘Wood Experience

to increase their competitiveness. As a result, the industry

Festival’ and the ‘Korea Wood Design Awards’ in addition

is able to learn how to modernize and improve production

to seminars and other events. The idea is that by

efficiency, implement new technologies, innovative products

highlighting eco-friendly, high-quality structures, the show

and target new markets.

will shed light on the value of wood, which will further

According to the organizers, the fair provides an

promote the production, distribution and consumption of

excellent business environment for companies dealing

wood. The profile of exhibitors includes eco-friendly &

in woodworking and timber processing, manufacturing

DIY products; manufacturers and distributors of timber;

equipment, tools, finishing materials, supplies and

wooden facilities & interiors; wooden materials and

machinery for wood processing facilities. As such, it

Equipment & Tool; and wooden housing.

represents an opportunity to boost sales in home and foreign markets, to present new products and services to customers, to show equipment and tools in operation, to meet rivals and to establish new business contacts with customers, to find new partners and close deals, to promote brands and to engage in new business projects.

50 | December 2013

Date: 5 - 8 December Venue: Coex Hall B Location: Seoul, South Korea WEBSITE:


DOMOTEX Hannover

Image © DOMOTEX Hannover

DOMOTEX Hannover is the world’s largest exhibition

According to the organizers, the premiere of the Wood

for the carpet and floor coverings industry offering a

Flooring Summit at DOMOTEX 2012 was the highlight of

comprehensive overview of the market and a host of

the year for the parquet and laminate sector. As such,

opportunities for companies to widen their contacts and

the next edition of this top event will again bring buyers

cultivate existing connections. In line with the DOMOTEX

and professional visitors together with all the market

claim - ‘The World of Flooring’ - every product group and

leaders, who will be exhibiting their products in a nearby

trend will be showcased in detail at the show. Hand-made

special display area. Matthias Horx from Germany’s

and machine-made carpets, textile and resilient floor

Zukunftsinstitut (Future Institute) will be giving a lecture

coverings, parquet, wooden and laminates take pride of

at the Wood Flooring Summit in which he will present

place, in addition to equipment and products for floor

the Future Institute’s latest study - The Future of Home

laying, maintenance and applications technology. As such,

Living: Central Trends Through to 2025. The lecture will

trade visitors come from the wholesale/retail trade, the

be followed by a discussion and is an absolute must for

field of architecture, interior design and the skilled trades

anyone and everyone who wants to get an overview of

looking to obtain a complete market overview so that they

today’s key developments in home living.

can compare suppliers, products, terms and prices, as well

Given the growing awareness in the market of the

as gain insights into the latest trends and developments.

immense lifestyle design possibilities offered by flooring

In 2014, over 1,400 companies from 60 nations will

solutions for outdoor living, the next edition of DOMOTEX

converge on the Hannover Exhibition Center to showcase

will embrace this trend with a comprehensive offering of

their latest products and new season’s collections.

innovative floor coverings for outdoor use in exhibition

DOMOTEX picks up on key trends and innovations and

halls 8 and 9. The show will feature outdoor flooring

sets the tone in international interior design fashions for

products that look good but also deliver on quality,

each new year. In addition, a broad range of special events,

eco-friendliness and sustainability. Decking boards, both

trade association meetings and conferences offers visitors

treated and untreated, are expected to remain a key

the chance to learn more about the key issues affecting the

attraction as they lend a timeless elegance to any outdoor

industry. A key highlight next year is the new Innovations@

area they are used in, whether classic or modern. The show

DOMOTEX format, which will give unprecedented exposure

will most likely feature more than 200 manufacturers of

to a handful of product innovations and design highlights.

parquet and laminate flooring and flooring solutions for

Product innovations selected for Innovations@DOMOTEX by

outdoor areas.

the expert jury will be staged to dramatic effect in special display zones known as Innovations@DOMOTEX Areas. The creative design of these exhibition spaces is being handled by internationally respected German architect Jürgen Mayer H, who will be designing these spaces as central

Date: 11 - 14 January 2014 Venue: Hannover Exhibition Center Location: Hannover, Germany WEBSITE:

meeting points and design highlights in Halls 6, 9 and 17.

December 2013 | 51


imm Cologne

Istanbul Furniture Fair

imm Cologne is the first furnishing trade fair of the year and will present the trends that shape the furniture and interior design sector. According to the organizers, everything from the basics to designer items and luxury interiors will be on display, thereby ensuring visitors find a unique diversity of interior design ideas - for every room, in every style and for every taste. As such, the show is well established as an important platform where suppliers and decision-makers from important global markets in the sector will set the course for doing successful business in the future. In 2014, imm Cologne will once again present inspiring interior design ideas for trendsetters and provide the markets with new momentum. As one of the most important events in the global primary furnishing market, imm Cologne presents the latest international furniture trends and surprises with numerous marketable innovations. The broad range on offer is combined with high standards of quality and an excellent presentation of the products. The fair also provides an effective platform for young designers. Fittingly, the fair is open to end consumers on certain days, which provides exhibitors with the opportunity for product and market tests. Given the extensive programme of events that take place all over the city of Cologne in conjunction with the show, imm Cologne is expected to remain the center of the furnishing and design world for the duration of its weeklong run. Held at the beginning of the year, the Istanbul Furniture Fair 2014 will showcase the finest home furnishings, interior designs and furniture trends for 2014 whilst highlighting the rich content of the Turkish furniture market. With more than 200 exhibitors expected to attend the show, which is being held on approximately 25,000 sqm of exhibition space within the Istanbul Expo Center, the fair has a strong strategic location and excellent business potential, both locally and internationally. According to the organizers, the show provides players who want to invest in the Turkish furniture market with the opportunity to monitor and evaluate developments in furniture industry and to also select dealers and/or partners from national or international markets. Currently, more than 60,000 companies operate in the Turkish furniture industry with Istanbul, Ankara, Kayseri, InegÜl and Izmir emerging as the leading furniture production locations. Manufacturers in Turkey closely follow global furniture technologies, continuously renewing their machine fleets and using state-of-the-art technologies whilst Turkish furniture designers, who also follow developments worldwide, produce trendy designs, all of which means that the Turkish furniture industry is on its way towards becoming a global leader. As such, there is demand for new materials and technologies for the furniture industry, which Image Š imm Cologne

Date: 13 - 19 January 2014 Venue: Koelnmesse GmbH (Halls 1-11) Location: Cologne, Germany WEBSITE:

52 | December 2013

bodes well for the market leading Istanbul Furniture Fair. Date: 28 January - 1 February 2014 Venue: Istanbul Expo Center Location: Istanbul, Turkey WEBSITE:

December 2013 | 53


Salon du Mobilier 2014

Drevostavby 2014 (Wooden Buildings)

The fifth edition of the Furniture Fair (Salon du Mobilier) is being organized from February 2 - 4, 2014 at EXPONANTES in Nantes, France. The three-day event will focus on the different furniture and the latest designs available in the market. With a view to bring together the professionals and experts from the furniture industry, the show will provide a great platform for attendees to interact with each other and learn about the latest trends. The show will feature more than 136 exhibitors who will showcase their products and services in addition to over 80 professionals representing nearly 400 brands from the industry. It will also give exhibitors a chance to reach their customers and make their mark. The exhibitor profile will include manufacturers and suppliers of furniture, bedding, living room furniture, layout, decoration, lighting, materials, accessories and services, country furniture, reproduction furniture, stylish furniture, design furniture, lighting, kitchen units, contemporary furniture, bathroom furniture, living room furniture, chairs, rugs, bedding, storage, dressing rooms, layout, decorative objects, materials, technical products and accessories and others. In addition, visitors at the fair will include trade visitors, a selection of specialists from the world of interior decoration and design, directors and buyers from invited firms, furniture wholesalers, fitters, up market design and decoration shops, interior decorators, lighting distributors, bathroom manufacturers and distributors, kitchen fitters, tertiary and commercial design studios and other decision makers. The 9th International Exhibition Of Wooden Buildings, Structures and Materials for Low-Energy and Passive Houses (Drevostavby 2014) is being held in February next year in Prague. Unique in its range of topics, the show aims to promote wooden houses as a construction system of the future. According to the organizers, wood is and always will be a renewable natural resource and remains in all forms of processing an indispensable part of the materials used in construction. As such, the fair provides comprehensive information on the use of wood and natural materials in construction and processing of fully renewable natural resources. The fair attracts professionals, developers, investors, builders and anyone interested in modern wooden houses. More importantly, the exhibition along with the accompanying program covers most of the important topics in architecture, design, technology, energy savings and finances needed to implement the construction of wooden houses. Trade visitors will be able to obtain a comprehensive overview of the market situation, learn about new trends and innovations, and find information about specific prices and products. In addition, the show also offers the opportunity to meet architects, quality construction companies, and suppliers of wood, woodworking machinery, and related tools. Date: 2 - 4 February 2014 Venue: Nantes Parc des Expositions de La Beaujoire (EXPONANTES) Location: Nantes, France WEBSITE:

54 | December 2013

Date: 6 - 9 February 2014 Venue: Holešovice Fairground Location: Prague, Czech Republic WEBSITE:




ZOW is the most exclusive and concentrated trading platform for national and international suppliers to the furniture industry and interior design in Germany. As the only supply show for the furniture and interior design industries taking place in Germany next year, ZOW offers decision-makers an opportunity to source a host of products including chemical products, elements and systems, fabrics and leathers, fittings, interior decoration, materials, semi-finished products, services/logistics, small and special machines, surfaces, tools and utilities, upholstery materials and others. Taking place in Bad Salzuflen, the show attracted more than 11,800 visitors and 402 exhibitors in 2013. ZOW is strategically held in Bad Salzuflen on account of the fact that East-Westphalia is the central hub of Germany’s furniture and kitchen industries. This region alone has an annual turnover of six billion euros and 40 percent of all furniture components and 70 percent of all kitchens produced in Germany originate here. As such, ZOW benefits from its proximity to this centre and its stakeholders from industry, associations and higher learning institutes. More importantly, both exhibitors and visitors can tap directly into Germany’s lucrative furniture market through the show. No other trade show format provides a comprehensive overall picture of supplier product innovations as early and as compactly as ZOW does. Held in February every year, it is the segment’s first relevant industrial event and as such attracts key national and international decision-makers from the furniture industry and the world of furniture and interior design. ZOW’s clearly structured concept also provides a forum for direct dialogue among market players. What’s more, ZOW points the way for furniture products of

In accordance with the interests of both exhibitors and

the future: this is where tomorrow’s big issues in furniture-

visitors, Feria Valencia has decided to host the Feria

making and interior design, such as RFID wireless technology

Hábitat Valencia, FIMMA and Maderalia fairs from February

and material-optimized product solutions in lightweight

4 - 7, 2014 to coincide with Cevisama. With this change,

construction, find a professional platform.

the international trade fair calendar now has a unique exhibition which includes the elements of furniture, lighting, home textiles, ceramic coverings, marble, kitchens, bathrooms, doors, windows, parquets, laminated floors, etc. In short, everything in a home involving design. More importantly, simultaneously hosting these events means that the show is able to attract a wider audience, which bodes well for exhibitors. The exhibitor profile at the event includes woodworking machinery; tools and equipment; plants and facilities; hardware and locksmith (kitchen accessories, metal components, lighting, locks, handles, cranks); woods, sheets, boards, and paper edges; carpentry-construction (doors, windows, cabinets, stairs, beams, floors, houses, kitchen cabinet); chemical and surface finish (varnish, lacquer, paints, adhesives, abrasives); semi-finished products / ancillary industry; and new materials (resins, PVC, aluminum, steel, glass, acrylic). The organizers expect to attract over 15,000 trade visitors from 24 countries including as far as Image © ZOW

Date: 10 - 13 February 2014 Venue: Messezentrum Bad Salzuflen Location: Bad Salzuflen, Germany WEBSITE:

Latin America.

Date: 11 - 14 February 2014 Venue: Feris Valencia Location: Valencia, Spain WEBSITE:

December 2013 | 55


Asia’s flagship furniture production, woodworking machinery event gearing up for next 10 years Image © interzum guangzhou


s Asia’s most comprehensive

current robust take-up rate. Timber

that the show has grown in scale from

woodworking machinery,

Design & Technology talks to Karen

1 exhibition hall in 2004 to 15 halls

furniture production and

Lee (pictured), General Manager South

with 130,000 sqm this year. Besides

interior decor trading platforms,

China, Koelnmesse Co., Ltd., ahead of

that, the number of exhibitors has

CIFM / interzum guangzhou will be

the event.

reached a record high of 1,095 from

stepping into a new decade with the 2014 edition. The new beginning also welcomes some changes with the exhibition period extended by

01. In retrospect, what were the major achievements of the 2013 edition?

28 countries and regions, featuring 60,975 professional visitors from 119 countries and regions, combined with the China International Furniture Fair Office Show segment.

one day to five days, and new show dates from March 28 - April 1 in

The 2013 edition coincided with

2014. According to the organizers,

the tenth anniversary of interzum

over 1,100 manufacturers and

guangzhou. Having witnessed the

suppliers are expected to participate

growth of the global furniture

in the event, which in turn should

manufacturing industry for the

attract over 60,000 visitors. More

last decade, interzum guangzhou

than 70 percent of the booth spaces

has become the largest and most

interzum guangzhou 2014 will

have already been snapped up by

comprehensive professional trade

continue to provide a high-quality

exhibitors who pre-committed at the

fair for the woodworking machinery,

‘one-stop’ trading platform for the

event in 2013 and organizers foresee

furniture raw materials and interior

respective fields of the industry for

an over-subscription based on the

decor industry in Asia. We are proud

both manufacturers and buyers and

02. How is the next edition positioned? What are the main objectives for the show in 2014?

aim to be the choice event for new product launches, leading industry trends. We hope to build interzum guangzhou into a bellwether event combined with practical trade functions.

03. What are the key highlights of the show? Are there any events such as awards, seminars and workshops at the next edition? First and foremost, the debut of the Swedish Pavilion will be one of the not-to-be-missed highlights, which Image © interzum guangzhou

56 | December 2013

will see companies from the region bringing exquisite Nordic carpentry


interzum guangzhou has become the largest and most comprehensive professional trade fair for the woodworking machinery, furniture raw materials and interior decor industry in Asia and high quality wood products to the fair. In addition, the show will continue to present a series of engaging supporting activities for a more Image © interzum guangzhou

value-added procurement experience. It is also worth mentioning that all professional forums and seminars

is launching of new products, seeking

as the inability to expand capacity,

next year will be concentrated at the

new business partners, strengthening

a lot of new exhibitors are unable to

international buyer lounge, which is

business relationships or elevating

participate in the show, and this is

also known as the Piazza in Hall 14.1,

brand exposure, interzum guangzhou

precisely an issue requiring an urgent

where industry luminaries will be

is a reliable platform to produce

solution from the organizers. I hope we

sharing their analyses and forecasts of

immediate results for industry players.

will be able to coordinate a solution,

the market’s future.

And this is exactly the reason why big

so that these companies, which have

names from the industry have been

been waiting for years, can have the

supporting us all these years.

opportunity to be part of interzum

04. How does interzum guangzhou aim to be different from other trade fairs? interzum guangzhou, as one of the satellite events of Koelnmesse’s interzum brand trade fair, was imported into China from Germany

05. How many visitors and exhibitors are likely to be there at the fair next year? What percentage of them are repeat exhibitors and how many of them are new?

in 2004. The brand has enabled us to

guangzhou, and also provide buyers with more choices.

06. Who are some of the new exhibitors making their debut at the show this year? As of now, some of the renowned

compete effectively, emerging as the

Next year, the number of exhibitors is

first-time exhibitors include AGT,

leader among other shows. interzum

expected to exceed 1,100 and we are

Aydin Tekstil, Lion Rock, Tuoch,

guangzhou’s positioning as the premier

estimating more than 60,000 visitors

Lambert and ICA, from Turkey, the

event in Asia with radiating global

to arrive at the show. Among them,

United Kingdom, the United States and

influence sufficiently indicates its

over 70 percent are likely to comprise

Spain respectively. There are many

status as the industry’s flagship show.

returning exhibitors. Due to the high

other quality exhibitors that are still

In addition, ‘effectiveness’ is interzum

participation rate, stable long-term

awaiting booth allocation, which as I

guangzhou’s key to success. Whether it

support from repeat exhibitors as well

have mentioned earlier, is a problem we are looking to resolve.

07. What - in your opinion are the major trends for the timber and woodworking machinery market at the moment? After two centuries of continuous improvement, refinement and enhancement around the world, the industry has gradually become matured. From the exhibits, we will find more and more woodworking machinery and equipment with high manufacturing efficiency, low energy consumption, and ‘green’ production processes. I believe this should become Image © interzum guangzhou

the industry trend.

December 2013 | 57


EXPO Calendar International Trade Fair for Woodworking Machinery and Tools 5th - 7th December Kipsala International Exhibition Center Riga, Latvia Wood Fair

5th - 8th December Coex Hall B Seoul, South Korea MaDecor Expo 5th - 8th December O.F.E.C Casablanca, Morocco Furnishings Asia

6th - 8th December Guangzhou Poly World Trade Center Expo Guangzhou, China

ExpoPromueble 2014

Stockholm Furniture Fair

22nd - 25th January Centro Banamex Mexico City, Mexico

Maison et Objet Paris

24th - 28th January Parc des expositions de Paris - Nord Villepinte Paris, France

Istanbul Furniture Fair 28th January - 1st February 2014 Istanbul Expo Center Istanbul,Turkey

Salon du Mobilier 2014

2nd - 4th February 2014 Nantes Parc des Expositions de La Beaujoire (EXPONANTES) Nantes, France

4th - 8th February 2014 Stockholmsmässan Stockholm, Sweden

Drevostavby 2014 (Wooden Buildings) 6th - 9th February 2014 Holešovice Fairground Prague, Czech Republic ZOW

10th - 13th February 2014 Messezentrum Bad Salzuflen Bad Salzuflen, Germany

FIMMA - MADERALIA 2014 11th - 14th February 2014 Feris Valencia Valencia, Spain

Indonesia Furniture Fair 2013 7th - 15th December Jakarta Convention Center Jakarta, Indonesia FURTEX Algeria

18th - 21st December Safex International Fair Ground Algiers, Algeria DOMOTEX Hannover 11th - 14th January 2014 Hannover Exhibition Center Hannover, Germany

imm Cologne

13th - 19th January 2014 Koelnmesse GmbH (Halls 1-11) Cologne, Germany

Thailand Furniture and Houseware Fair 2013 14th - 22nd January 2014 Bangkok International Trade Exhibition and Convention Center (BITEC) Bangkok, Thailand

Interiors UK

19th - 22nd January 2014 NEC Birmingham Birmingham, UK

PRIMUS: Windows. Doors. Profiles 21st - 23rd January 2014 Kiev ExpoPlaza Kiev, Ukraine

Image © interzum guangzhou

58 | December 2013


For more information on your choice of sustainable American Softwoods, including certified Southern Yellow Pine, Western Red Cedar, Douglas Fir, Hemlock and Eastern White Pine, visit

American Softwoods represents: APA–The Engineered Wood Association Southern Forest Products Association Softwood Export Council



December 2013 | 59

60 | December 2013

Timber Design & Technology Middle East - December 2013  
Timber Design & Technology Middle East - December 2013  

The only magazine for Timber industry professionals published in the Gulf region.