Image © CIFM/interzum guangzhou
SHOWTIME INTERVIEW 59
04. How does interzum Guangzhou aim to be different from other industry trade fairs? Due to the venue and positioning of the event, interzum guangzhou is destined to be different from the other similar exhibitions in China. Since the show’s inception, we have been aiming to create an efficient and effective ‘one-stop’ trading platform and for it to serve as a hub for the latest products and technologies for furniture production. At present, China occupies a pivotal position in the global furniture manufacturing industry, and Guangdong is also China’s leading furniture production base. Through the trade fair, we hope to establish a platform for international brands to enter China, and on top of that, using this same platform for high quality domestic enterprises to reach out to the world. For exhibitors and visitors, the exhibition itself is always the most important: Which big brands will be participating in the event this year? Who are the new exhibitors? What new products and technologies will be released at the show? These are the main concerns of everyone. So, we have been working hard all these years to attract more high-quality brands from abroad, for them to showcase the industry’s latest products and technology in China, and also sparing no efforts in promoting and attracting more international visitors here, to purchase quality products from China. With the development of the event, interzum guangzhou now enjoys substantial influence within the industry, and has won a number of ‘Asia’s firsts’. interzum guangzhou will celebrate its 13th birthday in 2016, but relative to the parent event interzum, as well as numerous other trade fairs organized by Koelnmesse in Germany, 13 years is merely the beginning of
an international event. interzum guangzhou still has a very long way to go.
05. What does interzum Guangzhou specifically offer to the timber and related industries? A dedicated wood and interior design feature zone at one of the international exhibits halls - Hall 15.1 - has been established and will feature several wood promotion bodies from abroad, including the American Hardwood Export Council, Canada Wood, ProChile and French Timber. Besides the strong support of the associations, interzum guangzhou 2016 has also attracted the participation of wood manufacturers from forest-rich nations, such as Malaysia, Indonesia, Uruguay, Brazil, Finland and Sweden. In the promotional aspect, an issue of our electronic event newsletter focusing on the wood industry will provide an introduction and relevant
Image © CIFM/interzum guangzhou
visitors access to the latest industry information while procuring their products. In comparison to its parent event, interzum, interzum guangzhou indeed has less fringe activities. It is due to the positioning of the event. interzum guangzhou emphasizes strongly on being an effective trading platform for participants. In the future, with the development of the show, I believe that activities similar to the ‘interzum Award’ will appear at interzum guangzhou.
December 2015
www.timberdesignandtechnology.com