summer 2010 www.iod.com/suffolk
Paul Winter â€“ new chairman
2 3 5-9 10
IoD events Thoughts from the chair Across the region Member Profile
ith a new government in place, a new chairman of the IoD Suffolk Branch and a new
publisher for this magazine – plus the first signs that the weather is finally
front cover Our front cover this issue features Paul Winter, the new IoD Suffolk branch chairman. See pages 22-24 for an in-depth profile.
11 12-13 15 17 18 19 20-22
Corporate news Business news Legal Corporate news Travel A word from the accountants New Chairman Paul Winter
warming up – it feels like there is significant change all around. Ironically, change is the most permanent thing in the world. It happens everywhere, all the time, and in numerous ways. Without change, everything stops. It is an inescapable reality that every business must clearly understand, appreciate and embrace in order to succeed. I am very conscious of dramatic change since
Publisher Tilston Phillips Magazines Limited firstname.lastname@example.org www.tilstonphillips.com
the formation of our new publishing house,
Printed by Micropress Printers Ltd Halesworth, Suffolk
my previous company ICM Media Limited. Our
Tilston Phillips Magazines Limited, which merges Janette Phillips (Marketing) Limited and publications have a natural synergy and share the same business philosophies; in merging we offer existing and future clients the ability to address key consumers in a broad range of engaging publications. Janette Phillips was a highly-regarded publisher and well-respected in the business community. It is an honour to have the opportunity to develop her publications and grow her vision.
All rights reserved. Reproduction, in part or in whole, without the prior consent of the publisher is strictly prohibited. The content of this magazine is based on the best knowledge and information available at the time of publication. All times, prices and details of events were correct at time of going to press. The views expressed by the contributors are not necessarily those of the publishers, proprietors, the Institute of Directors or others associated with this production. © Tilston Phillips Magazines Limited 2010
23-25 27 28 31 33 35 37 38 39 40
IoD News Education Motoring Entertainment Leisure Charities Business Blogs Business Books Mind your own business Introducing the IoD committee
Tilston Phillips will retain this magazine’s highquality production values, publishing quarterly and addressing regional businesses with a range of professional advice – topical and practical – to help ensure companies make the most of new opportunities and challenges. In developing IoD Suffolk Magazine, I look forward to continuing Janette’s astute ability to make this publication a ‘must’ read for leading decision-makers in the Suffolk and North Essex business community. Jonathan Tilston
IoD events To help Suffolk Branch members to plan ahead and organise their diaries, this programme summarises the activities we have planned for 2010. We hope the wide variety will give you ample opportunity to entertain partners and guests and to get full benefit from your Branch Membership.
All events are open to IoD members and non-members. For further information regarding our events visit www.iod.com/suffolk/events or call Caroline Kearney, Suffolk Branch Administrator on 07917 699 498 or alternatively email: email@example.com
Your evening will include first-class
marketing, public relations and journalism,
entertainment with good food, wine, a jazz
spanning many industry sectors and working in
A Night at the Races
band and dancing until late. This will be a
client, agency and freelance roles.
This is a joint event with our IoD Essex Branch.
great opportunity to bring partners, guests
He will offer an insight into the digital
We will start the afternoon with a visit to the
opportunities that the advent of web 2.0 has
National Stud in Newmarket for a unique
Stoke by Nayland Hotel, Golf & Spa, 7.30
made possible, including the myriad of social
opportunity to see behind the scenes of a
sites such as Twitter and Blogs, and the role
working thoroughbred stud farm. After the tour we will have high tea at their coffee shop
they play in journalism, PR and business
promotion in general.
and will then move onto the Newmarket
Racecourse ready for the first race at 6.00pm.
Networking for Business
As night falls and the racing finishes, the course
Join us for breakfast, then listen to our guest
transforms into an open-air concert arena where
speakers Tim Mills of The Stillpoint and Dean
live on stage, the 80s legendary band Spandau
Wales of White Space Public Relations. Tim has
Ballet will perform.
more than 25 years experience in business,
Newmarket National Stud, 2.15pm - until late
mostly in blue-chip companies, of which 20
Kesgrave Conference Centre, 8.00 for 8.30am
years have been in numerous director
appointments. His experience in management
led him to understand the crucial nature of
Summer Jazz Evening
communication and motivation and the
Join us for our summer event at Stoke by
importance of how we relate to one another
Nayland Hotel and Spa for a relaxing evening.
for commercial performance.
We will have cocktails and food on the terrace.
Dean has more than 16 years experience in
coming soon: 14.10.10 Business Briefing with Jackaman, Smith & Mulley Solicitors 18.11.10 â€˜Beers with Foodâ€™ tasting evening at Greene King 7.12.10 Open Evening at Saints Winebar 2010 programme is kindly sponsored by:
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thoughts from the chair
ell for the first time in more than 70 years we have a formal coalition government.
This could be the start of a new era in British politics, or it could be a time of real instability where the financial markets are spooked by a government which has to compromise on essential policies. Business needs to ensure its voice is heard loud and clear, particularly small business. The success of the economy is dependent on a thriving SME sector. As for the Suffolk Branch of the Institute of Directors, it has been a highly successful start to the year. Since taking over as chairman I have been delighted to see the high regard that the Institute in general and Suffolk branch in particular is held. To make sure we reflect the views of our members it is so important that we arrange events which will attract them. I am pleased to say we have succeeded in this objective so far in 2010. Paul Winter
new members Mark Witter Anglia Research Services Mark Dujardin Anson Packaging Martin Beauchamp British Telecom Mark Alan Poppleton BTS Group Ltd Steven Mark Gilbert Casuga Associates Limited Craig Anderson Customer Service Direct Ltd
Angus Smith FD Services Kevin Robertson Glasswells Ltd. Jon Kitto Jon Kitto Associates Kevin Lawley Lloyds TSB Bank Plc Dorothy Mclaren Penrith Consulting Aaron Cecil Steed Phoenix Security
Sten Bagert RJJ Freight Ltd Nigel Parsons Royal Bank of Scotland Plc Colin Brunt Trinity Construction Services Lynn-Suzanne Macdonald-Carr Vision Fulfilment Coaching Ltd Lisa Norris Wheatley Associates Antony Rawlins Xantus Ltd
Think about it
Focusing locally, growing internationally.
Business travel: Over three million passengers a year travel through London Stansted on business. Connecting business: We offer over 144 destinations to 30 countries with 20 airlines. European destinations: London Stansted provides more scheduled routes to Europe than any other airport in the world.
London Stansted, right for business www.stanstedairport.com
across the region
guiding the way across the world
low-down on high ambitions
After worldwide consultation with its
members, the World Association of Girl
the website since
Guides and Girl Scouts (WAGGGS)
its first launch by
Consense has been appointed by tree-top
commissioned Long Melford-based web
netXtra in 2005.
adventure company Go Ape to develop online consultation websites for new courses across
company netXtra to redevelop its website. By enhancing the site, netXtra has
the UK, US and Australia.
A visitor poll has confirmed that more than 80
enabled WAGGGS to offer members more
per cent of users like the new website.
things to do online, more ways to share
The project will allow Go Ape to communicate
stories and photos and more ways to learn
its plans to local communities – gathering
Hundreds of thousands of girls and young
about Girl Guiding and Girl Scouting across
useful feedback and comments.
women in more than100 countries have
the world. A National Business Awards winner, Go Ape
hotel heads for the stars four-star hotels in the UK, said: “Stoke by Nayland is rated among the very best hotels in
constructs and runs high-wire obstacle courses in UK forests and plans to build a course in the Bidjigal Reserve, near Sydney (and another in Itchen Valley, Hampshire).
East Anglia for its top-quality leisure, spa, golf and extensive conference and meeting facilities.” Susanna Rendall, MD and family owner of the hotel, said: “We are very excited about The family owners of Stoke by Nayland Hotel,
working with CBH who will help to raise our
Golf & Spa are joining Classic British Hotels as
profile in the international market.”
part of their strategy to upgrade their 80bedroom hotel to four-star status.
The hotel has recently completed a £5 million expansion and refurbishment and offers two
Len Louis, chief executive of Classic British
championship golf courses, state-of-the-art
Hotels, a marketing consortium whose
spa, air-conditioned conference and
membership consists of independently-owned
banqueting and the Lakes Restaurant.
kirsty’s chance to be creative
Ben Davies, Go Ape business development manager, said: “One of our key objectives is to
Kirsty McCullough, 22, is one of seven
engage with the local communities, here and
Creative Apprentices to start in January under
abroad, at all stages of a project to ensure we
Suffolk’s first Creative Apprenticeship scheme.
understand and address their queries.
The apprentices have joined seven leading arts
“The innovative system developed by Consense will enable us to involve a broader range of
organisations in the county to learn about the creative industry from the inside.
of Bury St Edmunds Art Gallery.
This scheme runs for 12 months and
Kirsty says that she has enjoyed every moment
culminates in a nationally-recognised
since she joined the gallery.
the community in each project and really help with the overall planning process.” Consense has doubled its client base in just one year and has helped renewable energy
arts qualification. “My goal is to become a curator and helping
developers, house builders and public sector
The apprenticeship enables Kirsty to learn ‘on-
curators every day is a great way to learn,”
bodies to run wide-reaching, community
the-job’, working in the creative environment
matters In PR, column inches count. Weâ€™ve had no complaints!
CLEAR CONCISE CREATIVE
firstname.lastname@example.org 01473 228816 whitespacepr.com
across the region
new role for lawyer Louise
free help on offer
the one to watch…
Resource Efficiency East has announced the
University Campus Suffolk
locations for its newest business support
(UCS) has been recognised as
service, the EMS Club.
one of the country’s best employers in the 2010 Best
The free service, designed to help smaller
Companies to Work For survey.
businesses improve performance by adopting
Louise Long has become the latest partner at Blocks Solicitors.
an environmental management system (EMS),
UCS, which entered the survey for the first
will be delivered at four ‘hubs’ in Norwich, St
time this year, has been named as ‘One to
Neots, Chelmsford and Bury St Edmunds.
Watch’ in 2010.
The EMS Club was created after Resource
Based on staff feedback, the survey looks at
Efficiency East found that while small
employee engagement as an integral part of a
businesses often benefit from adopting an
company’s success and growth and sets a
EMS, many lack the knowledge and time to
benchmark for other employers.
implement such a system without help. Sarah Meelan, HR director at UCS, said:
Louise, who joined the firm in 2009 to head its private client team in Ipswich, graduated in law from Leicester University and completed her professional training at the college of Law
The support offered includes half-day
“Taking part in the survey provides us with
workshops, on-site EMS reviews and one-to-
important feedback and will give a clear steer
to our future HR planning.”
in Guildford. David joins Ensors as a consultant and will After completing her Articles with Birkett
continue to be involved in his clients’ affairs.
Westhorp and Long in Ipswich, Louise specialised in private client work, becoming a
Ian Brookman, managing partner of Ensors,
partner at Birkett Long in Colchester in 1995.
said: “We share a number of fundamental
She qualified as a Notary Public in 1998.
synergies with The David Verney Partnership – both firms pride themselves on working
Gerry Field, managing partner at Blocks, said:
closely with clients, really getting to
“Louise has developed our private client
understand their goals and taking the time to
service and forged strong working
help them achieve them.”
relationships with many local clients, as well as retaining her existing links with clients and
it’s two into one
professional referrers in and around London.
David added: “In today’s increasingly complex and regulated world, there is a growing need
The David Verney Partnership, based in
to establish specialist teams that have the
“Her accession to partner reflects her
Ipswich, is merging with Ensors Chartered
expertise and capacity to deliver specific
achievements and is richly deserved.”
advice, which I cannot match on my own.”
happy campers at Orchard site the site itself.”
The Orchard Campsite in Wickham Market is a
atmosphere on The Orchard Campsite is very
winner in the Campsite Category of the
relaxed and the wooded site is the ideal
Camping Magazine Awards for 2010.
environment to sample the traditional joys of
Campsite attracts more
The awards are made in association with The Camping and Caravanning Club. Judging
Alan Hammond, owner of The Orchard, said:
criteria includes value for money; quality of
“This award is a real boost for tourism in
visitors to Suffolk
service, innovation and originality; excellence
Suffolk and acknowledges the ethos of ‘real’
of design as well as safety. The magazine’s editor, Clive Garrett, said: “The
camping that we encourage. We have no
contributing to the local
need for endless rules and regulations, just a
economy and promoting the unique
fundamental respect for fellow campers and
characteristics of the Suffolk Heritage Coast.
across the region
the Case for success The Case Restaurant with Rooms in Assington
Toptable CEO Karen Hanton said: “It's
Britain has become a nation of diners who
has received a double accolade in the Toptable
hugely important for the British food
really recognise and appreciate a good
2010 annual awards.
scene that so many winners are outside
the capital and even beyond major The Case, last year’s winner in the Hidden
Barry and Linda Kappes, proprietors of The Case, said they were delighted to have
Gems category, was voted runner-up in both the Top Diner Rated and Best Value categories
“We may have been called a nation of
achieved high recognition in such
this year – above The Ritz in London.
shopkeepers once, but in the 21st century
top six spot for Penn
created a new holding company to enable them to take full advantage of the rapidly expanding market.
An Ipswich-based commercial property company has been named the sixth most active national commercial agent in
Ready to Travel will incorporate both
the Eastern region – after only two years
existing companies and be the holding
company for other businesses to be created over the next few years.
Estates Gazette Interactive (EGi), which surveys the market each year, has given the award to
The founding directors, John and Lizzie
Hammond, have invited David Reich to join the board of Ready to Travel to help
Penn works as a sole agent for several
manage their growing group of companies.
developments in the area and has played a
David has a wealth of experience in
major part in the commercial development of
advertising and marketing as well as success
holidays in demand
in helping small businesses to grow rapidly.
A commercial property website, EGi compiles
One of the largest independent holiday
David, who joined the team in January, said:
its results from the number of deals
lettings companies in Suffolk has strengthened
“I love the drive and determination John
completed in the past 12 months.
its management team to capitalise on
and Lizzie both bring to this company, their
significant growth in the past 12 months.
absolute commitment to providing marketleading customer and owner care which
Vanessa Penn, managing director of Penn Commercial, said: “This is an excellent
The owners of Suffolk Cottage Holidays,
creates a terrific holiday experience for our
achievement for us, especially as we are such
incorporating Big House Holidays, have
holidaymakers in quality surroundings.”
a young company. It is clearly a difficult market at the moment, and we have worked very hard to complete 55 transactions over the last year.”
law firm branches out Law firm Prettys has celebrated the opening of
Employment partner Nick Sayer heads up a
a new office in Cambourne, near Cambridge.
team of lawyers now available in Cambridge to offer a full range of commercial and
Paul Dickie, Prettys CEO, said: “We are
private client legal services to businesses and
delighted to have a presence in Cambridge. In
individuals based in and around Cambridge.
2006 we opened a new office in Chelmsford, and we now have over 20 lawyers there.
The office is located in Cambourne Business Park.
“We are keen to continue this success throughout the region and Cambridge offers
Nick, who has spent 25 years practising
us an ideal location to complement our
in Cambridge, specialises in all areas of
Ipswich and Chelmsford offices, fortifying our
employment law and has wide experience
East of England presence.”
of a range of industry sectors.
practice manager Estelle wins ‘Oscar’
coming soon… a new cinema Picturehouse Cinemas, the
The cinema, in Hatter Street, was to be called
Orwell Vets’ Estelle Busby is celebrating after
independent cinema group,
The Hatter Street Picturehouse, but an art
being named Veterinary Practice Manager of
has acquired its first Suffolk
gallery across the road already has this name.
venue – in Bury St Edmunds.
People are now being asked to choose between Bury St Edmunds Picturehouse and
Estelle attended an awards ceremony in
The Hollywood Cinema, the town’s original
Birmingham as a finalist in the 2010 Petplan
cinema which first opened in 1924, is set to
and Veterinary Business Journal Veterinary
undergo a major transformation but will be
The project will also include a café,
Awards – the ‘Vet Oscars’.
open as usual during the refurbishment.
delicatessen and evening bistro.
Abbey Gate Picturehouse.
The awards, now in their 11th year, received more than 1,800 nominations from customers and colleagues. They acknowledge staff and practices that have gone beyond the call of duty to help care for the nation’s pets. Veterinary surgeon James Bagnall, a director at Orwell Vets, said: “Estelle has worked in vet practice since 1986 and over the years has supported us at Orwell Vets in all areas of our work. “Two years ago we were also thrilled to have been awarded the title of Vet Practice of the
deals on wheels...
Year and to have Estelle recognised this year is great testament to her hard work and
A local entrepreneur who set up a ‘pay-as-
and return it when they have finished,
you-go’ car-sharing scheme is encouraging
reducing the need for car ownership or
businesses to sign up and save money.
Wombat Car Club, established two years ago
Justin said: “A lot of our drivers use the cars
by Justin Hunt, operates in the Ipswich,
for pleasure rather than business – doing a
Manningtree and Colchester areas and offers
big supermarket shop or visiting relatives.
all-inclusive access to cars on a pay-as-you-
However, we are offering special rates for
businesses because we think they could benefit financially.
Available 24 hours a day, seven days a week, drivers can book a car online, unlock it with
“It is also suitable for employees who have
a swipe card from a residential location
to use costly car parks.”
sheriff does the honours Inspirational local charities, community groups
Fund, the event was held to recognise and
extraordinary people during my year in office,
and volunteers were celebrated at the annual
reward the work of voluntary groups and
and I have been amazed by the passion and
High Sheriff Awards ceremony in the Officers’
unsung heroes who do so much to make
dedication that so many people have to make
Mess at Wattisham Airfield.
Suffolk a safer, healthier and more vibrant
Suffolk a better place for the people living here.
county. Compered by BBC Radio Suffolk’s Lesley
“I hope the awards help to highlight some of
Dolphin and organised by The Suffolk
Speaking about the awards, the High Sheriff,
the wonderful work that is under way in
Foundation, which manages the High Sheriff’s
James Buckle, said: “I have met so many
Suffolk’s voluntary sector.”
Celia Hodson Chief Executive, Choose Suffolk you have made your final estimate, cut your first couple of years’ revenue in half. If your business plan still stacks up – do it. If not, proceed with great caution. Q: What would you consider to be Suffolk’s single greatest asset? A: The diversity of its entire package: a beautiful place to live and work with an extremely broad economy, a clear spirit of co-operation and determined entrepreneurialism. Q: What is your greatest dislike in business? A: Missed opportunity. Q: Who are your business role models? A: The founders of Innocent Smoothies – Richard Reed, Adam Balon and Jon Wright, who have built a successful business with an inherent
corporate responsibility. In Suffolk, Adnams is
elia Hodson joined Choose Suffolk as Chief Executive in mid-October 2008. She came to the agency from the Social Enterprise Coalition (SEC), which
another great business that takes seriously its social connections.
represents a wide range of social enterprises, regional and national support Q: What has surprised you most
networks and other related organisations.
about Suffolk? At Choose Suffolk, Celia has responsibility for promoting the county as a premier destination
A: Negatively, the stifling bureaucracy and slow
for business, investment and tourism.
pace of decision-making within local authorities. On the positive side, the diversity of its world-
Since her appointment, Celia has driven the agency’s evolution, giving it more of a business focus
with the appointment of a new board of directors and making it a social enterprise, existing to enhance and sustain Suffolk’s social and economic prosperity.
Q: In business terms where or how do you think Suffolk can improve? A: We need to wake up to competition
Q: Describe yourself in three words?
to funding. I was overwhelmed by his humility
and do that very non-British thing of
A: Creative, brave, driven.
self-promotion, shouting about its success as a key economic driver in the region. We also
Q: What has been your most
Q: What single item would you want
need to invest in the county’s infrastructure
with you if you were stranded on a
and court out-of-county businesses with our
A: Meeting the economist Professor
Muhammad Yunus, founder of the Grameen
A: Daniel Craig. Q: What is the most important quality you
Bank in India, when he was presented with Q: If you could give just one piece of
look for in employees and the people that
create the country’s first credit union had a
advice for business success, what would
you work with?
fundamental effect on India’s economy by
A: Talented, creative, determined and
allowing entrepreneurs who were too poor to
A: When setting up an SME be honest with
co-operative people who are aligned to our
qualify for ordinary bank loans to gain access
yourself regarding revenues and costs. When
The Nobel Peace Prize in 2006. His work to
streetwise franchise Andrew Fleming by Andrew Fleming, Partner, Blocks Solicitors
t a time of tentative economic
• What are you buying? Typically, licence to use a business system, with manual and
provision needs to be made for rights of renewal.
recovery, franchising can
associated intellectual property rights such as
enable business owners
trademarks, but query whether the brand is
conditions have been fulfilled, which may
sufficiently strong and whether there is
include substantial application fees and
adequate training and other backup.
rights to a percentage of the purchase
(‘franchisers’) with a good product or service to expand without a large capital outlay and also allow buyers
• What are you paying? Generally, an upfront
• When can it be sold? Once the franchiser’s
lump sum and a continuing licence fee, either
(‘franchisees’) to trade with an
fixed or based on turnover, but beware of
Effectively, a franchise business is only lent to
established name and format from
extra costs for administration, management
a franchisee and ultimately ownership returns
to the franchiser. It is therefore vital that you
• Where are you trading? Usually, a territory is However, franchises range from McDonalds to small plumbing operations. Any prospective franchisee needs to ask some critical questions, such as:
• Who is the franchise owner? Check financial soundness and track record and, If possible,
are confident from the outset that you can
granted, but this should be exclusive to you
satisfy the terms of the franchise, in order to
and include the right to follow outside leads.
continue to run it and receive the income it
• What are your duties? Always extensive and
often onerous, including sometimes the obligation to take on business tenancies.
• How long does it run? As soon as a franchise
For more detailed information or for advice tel: 01473 230033
talk to existing franchisees to find out more
contract expires, goodwill in the business
reverts to the franchiser, so adequate
the balancing act of risk
ith 3.8 million injuries and
to write insurance policies at low rates
the business through risk reduction changes
illnesses attributable to
without falling into loss and the need to dig
work and the cost of health
and safety failures totting up a
further into their reserves. Scrutton Bland has created a Risk One option is to reduce the risks involved.
Management Service using independent,
£6.5billion cost, there is a need in the
This reduces the likelihood of claims and the
fully-qualified consultants to provide advice,
insurance market to increase premium
costs that come with this. Even with insurance
training and help with implementation. This
in place, a large claim can cause huge
may lead to instructions to carry out specific
pressures on any business.
tasks, including the writing of health and safety policies, risk assessments or the
Underwriters are unable to achieve this because of the increased capacity in the
Health and Safety Executive statistics show
provision of training to improve the culture
global insurance marketplace. This has led
that the true cost of a claim can be between
of a business or a total review of security
to many insurers writing policies to sustain
eight and 32 times as much as the settlement,
market share with the inevitable effect on
even where insurance is in force.
insurers’ reserves – their lifeblood in financial stability.
A good risk manager sits down with the
If you would like information on our Risk
management team to strike the balance
Management Services please contact Tim Long
What taxes an underwriter is how to continue
between reducing risk and avoid strangling
tel: 01206 838400
all aboard for fine dining afloat
hen choosing a venue to impress customers or
exclusive stockists of the stunning Line Art range
staff, what could be better than to charter a 50ft motor cruiser and be away from it all mid-river on
your own? The Lady Florence River Cruise Restaurant, operating from Orford in Suffolk, is a unique experience.
Family Optician of the year, 2010
Lady Florence cruises all year, including Christmas Day, with a cosy coal fire in winter. With a maximum of 12 passengers, meals are chosen from an a la carte menu and the food is freshly prepared on board from the finest ingredients from local suppliers. There is no mains electrical power on board, so there is no microwave and meals are prepared to order. Lady Florence has been chartered by many companies. One, based in Old Harlow, chartered her for customer hospitality 50 times over a five-year period – almost once a month. BT groups have chartered her for team-building exercises and accountants, solicitors and estate agents have annual lunches on board for staff, particularly at Christmas. The Ipswich and Suffolk Chamber of Commerce are regular customers, both corporately and as private individuals. The Institute of Directors has held a committee meeting on Lady Florence and other companies have held board meetings. An eminent shipping organisation holds its annual meetings aboard. There have also been cruises with networking groups. With three-course, American-style brunches at £21.95 and a la carte lunch and dinner cruises from less than £30, both inclusive of the river cruise, Lady Florence provides excellent value for money. You can capture the essence of Lady Florence by watching the video clip of customer cruises on the website. Lady Florence won the 2009 People’s Award, one of the East Anglian Daily Times’ Tourism Awards in Suffolk. Nominations came from the public for a Suffolk-based company that exceeded customer expectations, and qualified for the Best Day Out in Suffolk. tel: 07831 698 298 www.lady-florence.co.uk
38 Berners Street, Ipswich, Suffolk IP1 3LU
01473 255250 www.kiteopticians.co.uk
family focus brings national award for opticians
Adrian Kite, of Kite Opticians, said: “The
eyes and home
award is recognition for all our staff and of
visits are provided
the service they provide. We have always
for those who
sought to provide personal care and attention
find it difficult to
the national title of ‘Family Optician of
to everyone who visits us, young or old,
ensuring they enjoy the very best in eye care. I
pswich-based Kite Opticians has proved it is the best when it comes
to family-friendly services, scooping
am delighted with this achievement.” Comedian Marcus Brigstocke presented the award at the London Hilton Hotel, Park Lane,
In many cases three generations of the
and the whole Kite Opticians team was there
same family attend the practice for eye
to receive it.
checks. Specialist services include a ‘reading difficulties’ clinic for children.
The judges were impressed by Kite’s commitment to a quality service for all ages of
The practice is equipped with the latest
technology for monitoring the health of the
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employee puts in a complaint. Or you may
Equality Act 2010.
find you have run out of time and missed a The Act comes into force in October and its
aim is to harmonise the present fragmented
tel: 01473 688100
To maintain a happy and motivated workforce,
discrimination legislation by creating a single
you need to get it right from the start.
Act for all forms of discrimination.
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right first time
by Polly Stephenson | Dispute Resolution
he newly-formed Supreme Court
dispute arose between the parties. They had
The facts above have been condensed
(which replaced the House of
begun the project in the spirit of co-operation
considerably but the clear moral of the story
Lords) has made an important
and with a shared goal, but those good
is always to agree contractual terms first and start work later.
decision in the case of RTS Flexible
intentions melted and what resulted was
Systems Limited v Molkerei Alois & Muller.
a bitter legal battle.
It is a classic example of two parties beginning
The key issue for the Supreme Court was
written contract, and this is more common
a business relationship with the best of
whether there was a binding contract
than one might imagine, always set out your
intentions with a very dramatic fall-out
between the parties. The final draft contract
understanding of the agreement and each
when those good intentions evaporate.
had stated that it would not become effective
partyâ€™s obligations in writing, be that a
until each party had executed that agreement.
letter or email.
Where that is not possible and there is no
By way of background, RTS entered
As neither party had done so, Muller went on
negotiations with Muller to provide
the attack and argued there could be no
Starting work before all the terms are
automation for Mullerâ€™s repackaging process.
contract. RTS argued that they had a
agreed will always be risky: if commercial
While negotiations were still under way, and
contractual arrangement with Muller in the
circumstances dictate this is necessary then
before the terms of the contract were agreed,
terms of the final draft contract.
make sure you have protected yourself in
RTS began work on the project based on a
writing and that in due course the terms of
letter of intent while the parties continued
The Supreme Court overturned the Court of
drafting a formal contract.
Appeal and unanimously held that in fact the parties had agreed terms by the date of the
As always with these situations, taking time
The work began, but although a final draft
final draft contract despite the fact that this
to prevent problems occurring in the first
contract was prepared and agreed this was
agreement had been subject to contract and
place can save you a huge amount of cost
never signed. A few months later a major
was never signed.
and heartache in the long run.
the contract are signed off by both parties.
www.ashtongraham.co.uk Polly Stephenson | Solicitor, Dispute Resolution T: 01473 232425 | E: email@example.com This article is for general information purposes only and does not constitute legal or other professional advice. You should not act or rely upon this information. Ashton Graham is authorised and regulated by the Financial Services Authority. Ashton Graham Solicitors is regulated by the Solicitors Regulation Authority No. 50075.
Ipswich: Waterfront House, Wherry Quay, Ipswich, Suffolk IP4 1AS | T: 01473 232425 Bury St Edmunds: 81 Guildhall Street, Bury St Edmunds, Suffolk IP33 1PZ| T: 01284 762331 Felixstowe: Anglia House, 22/24 Hamilton Road, Felixstowe, Suffolk IP11 7AN| T: 01394 277188
your fu ture is
nfo rma on l chat b u pe sine rso ss or n al affai rs
Join the Paperless Office Revolution If a client called and asked you about an invoice you sent them in 2004 how long would it take you to access that information? With our paperless office IT solution just 30 seconds. Imagine being able to access data from anywhere, keep it securely for as long as you need without the mountain of files you currently store in your offices. For actual examples of how this paperless system works check out our blog and the comments posted: http://reactspaperlessoffice.blogspot.com/ We don’t just talk the talk either, to be confident this paperless system really works we’ve installed it in our own offices. We’ve used it for the past 12 months for all of our quotes, proposal documents, invoices, purchase orders, telephone messages and in fact anything we used to generate on paper. It means the whole team can keep track of each client in an instant, at any moment and from any location, even if working from home. For a greener, smarter, more productive way of working give us a call for your personal demonstration of how a paperless system could work in your company.
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Unit 5 Deben Mill, Old Maltings Approach, Woodbridge, Suffolk IP12 1BL
01394 387337 www.reactcp.co.uk
how we can help keep your show on the road
t React Computer Partnership we are very aware that your IT network is a critical part of your
In the unlikely event of a critical failure, be
Exhibition Project Leader and Assistant Project
assured your system is in safe hands. We
Director, takes up the story:
take a special ‘snapshot’ of your operating system and set up, then store this securely at
“The Jewish Museum reopened its doors in
business infrastructure and any failure
our offices. Once your hardware has been
London this spring after a £10 million
is likely to cause significant problems
repaired we rebuild your system from the
transformation to create an exciting new
‘snapshot’, providing you with an extremely
landmark museum celebrating Jewish life and
fast and safe solution.
cultural diversity. We were delighted to work
We, therefore, design our support services to
with Suffolk-based company, React Computer
ensure your system is extremely reliable and
React Computer Partnership have built a
Partnership as the IT consultants for this
efficient and downtime is kept to a minimum.
reputation throughout East Anglia for
providing a quality level of IT support services, With our help, your business will have 99.9 per
ensuring businesses have a reliable and
The museum has been React clients for a time
cent availability. Working with you, we can
efficient system – allowing our customers to
now and when the project was first
arrange for the installation of suitable
concentrate on running their businesses not
announced we were extremely pleased to be
hardware and software which works
their IT departments.
able to tender for the new networks and IT
specifically for your business needs.
systems. Once we heard we had been Any successful business needs to keep
successful in our bid we worked with Sarah
Proud to be Microsoft Gold Partners, we use
accurate records of each quote, and orders
and her team to build a bespoke IT solution.
Microsoft software on your system to warn us
placed plus customers’ invoices sent – without
The new computerised systems we’ve put in
of problems before they occur, enabling us to
disappearing under a mountain of paperwork.
place meet the demands of the transformed
keep your business running seamlessly. We
museum, both internally for the staff and also
also arrange for quarterly maintenance visits
To reduce not only the time it takes to
for the public to enjoy the specially-created,
and, of course, when there is a problem we
find these important documents but also
ground-breaking, interactive displays.
fix it swiftly.
the space they take up in your premises, let us introduce you to our Document
Sarah Jillings concluded: “React Computer
Day-to-day support is provided using our
Management system. This will manage all
Partnership made it easy for us to work
telephone help-desk services, based at our
your paperwork electronically and increase
together as they designed and installed the
head offices in Woodbridge, and also with
the speed of information around your
entire network infrastructure we needed, both
remote access. We provide fast, efficient, help
departments, allowing you fast, easy access
for the network and the wireless used for
for all your workstations. Should it not be
to all your documents at a moment’s notice,
private and public access. They also helped
possible to resolve the problem through either
with media streaming, security and building
of these methods we visit your offices – at no extra charge.
maintenance issues, nothing was too much Twice nominated in 2008 and 2009 for
trouble for them.”
Outstanding Customer Service, we offer IT networking solutions and support to
This new-look museum is the only one in
businesses large and small, throughout East
London dedicated to a minority group and
Anglia, promising no jargon, just solutions.
tells the story of Jewish history, culture and
We also host regular technology seminars to
religion in an innovative and compelling way,
help your business work more efficiently and
engaging with visitors from all backgrounds
increase your productivity.
Finally we are delighted to announce the
For more information or free advice please
completion of a project in conjunction with
take a look at our website ww.reactcp.co.uk
the Jewish Museum in London. Sarah Jillings,
or phone us on 01394 387337
travel with the personal touch
magazine and I have a regular travel slot on Felixstowe Radio and have also been featured on BBC Radio Suffolk. In addition, I also write a monthly travel article in a Felixstowe-based publication. The combination of these has raised my profile and client awareness.
ndrew Rowdon is the owner and managing director of Andrew Rowdon Travel, which featured, in the last issue of IoD Suffolk. In this issue we
Q: Were your clients affected by the
discuss with him what really makes the difference when booking
recent volcanic ash disruption? A: Yes, I had three bookings affected. I
through a bespoke travel agent
contacted all three clients two days before Q: Andrew, can you tell me what you do?
A: Yes, because it is very personal and offers a
they were due to depart to make them aware
A: Well, simply, I work with my clients to
much more focused service. With over 25
that they may not be able to travel: The key
create their dream holiday.
years knowledge and experience, clients feel
here was to be in regular contact and keep
comfortable with my advice and know their
them constantly appraised. Two of these
arrangements are in safe hands.
clients have already asked me to quote for
Q: What makes you different from a conventional travel agent?
new holidays – it shows that communication
A: I visit my clients at their home, place of
Q: In common with many businesses you
work, local coffee or wine bar and at a
work from a home office, how do you
convenient time for them to discuss their plans
get your business?
Q: What makes a successful travel agent?
and tailor their perfect holiday.
A: Referrals mainly. Word of mouth and
A: Offering 100 percent financial protection,
personal recommendations you can’t buy. I
providing a personal and professional service
Q: That’s quite a service, I imagine clients
also advertise in various publications like this
to clients and being available from the time
one, Central, Select and Suffolk Coast
they book to the time they return home.
is the key.
a word from the accountants
are we out of the woods yet? By Malcolm McGready, partner â€“ Ensors Chartered Accountants
his time last year, things looked decidedly bleak. The outlook seems a little
As ever, cash remains a priority and HMRCâ€™s
deliberate policy rather than to sleepwalk
Time to Pay scheme provided some relief
into it. The loss of key staff can be
last year. Such funding is short-term,
damaging to a business. It may be a time to
however, and it is a salutary reminder that
think of more innovative arrangements to
brighter now, despite the shadows
HMRC account for 30 per cent of winding-up
allow employees to share in any upside.
cast by spiralling public sector
petitions. Businesses who continue to
borrowing and electoral uncertainty.
struggle with cash flow need to address
Finally, if your business is taking off again
However, while the classic recession
the underlying causes.
then managing your working capital to avoid overtrading is critical.
threats that faced businesses in 2009 persist into 2010, a return to growth presents new threats which businesses must be vigilant of. The depth and speed of the recession in
Last year will have spurred some businesses to re-evaluate their business models. It can
Managing cash flow is a core discipline that
be a painful process, but can result in a leaner
is ignored at your peril. Make sure your
and fitter organisation. These businesses may
accounting package is delivering the
now be better placed to service your markets
management information you need to run
your business. Having visibility of your
2009 claimed many victims. The ultimate
current and future cash position is vital.
cause of business failure is a lack of cash.
Remaining competitive and not letting your
Underlying this is at least one major
competitors outmanoeuvre you means getting
There will inevitably be further casualties of
factor that brings a business to its knees.
out there to gather intelligence and talking to
the downturn in 2010. Businesses must
Knowing where your business is
remain focused, ensuring they have a
exposed and mitigating those risks is critical.
sustainable business model while remaining Do not forget your employees. Pay freezes
alert to both the threats and opportunities
have been common and can seem an
that will arise.
If your business model cannot withstand a
appealing way to continue to control costs in
sudden shock you remain vulnerable.
2010. It is important this is a reasoned and
We are not out of the woods yetâ€Ś
Bury St Edmunds 01284 722300 Cambridge 01223 420721 Huntingdon 01480 417800 Ipswich 01473 220022 Saxmundham 01728 603005 firstname.lastname@example.org
here is a certain thread running through the life of Suffolk IoDâ€™s new chairman Paul Winter, and it is one of empowerment, change and constant progression.
His philosophy is based on workers’
Against a bleak employment climate, where
become a blackspot for riots, he responded to
education. Passionate about training,
he was the first in his family to undertake
the advertisement for an assistant general
development and the need to invest in
higher education, the Derbyshire 22-year-old
manager and was the first “outsider” in
people, he is a master of change
was assistant project manager to the deputy
CEO charged with improving systems and methods in the deeds department. When the
Paul had never set out to be a banker but
With nearly 40 years in mutual societies, the
departmental manager retired and the
found himself running branches and
past 27 with Ipswich Building Society and the
replacement fell ill Paul ran the department.
mortgages, selling his first in the mid 1980s,
last three as chief executive, he has turned
and being instrumental in branch expansion,
what was perceived as a safe and ordinary
“It was in chaos and it was my first taste of
implementing organisational methods and
building society into a dynamic, high-profile,
being a manager,” he said. “I like to think I
award-winning, nine-branch, customer-
made it a success.”
“An organisation has responsibility to its One area in which he made a mark during
people to never stop progression. I believe you
“We asked ourselves if we weren’t here,
those 10 years with the society was as chair
get from staff what you are prepared to give,
would anyone miss us. We had to make
of the staff association. Unafraid of “rattling
if you give opportunities.”
cages”, Paul became heavily involved
Against the background of the demise of
representing the staff at a troubling time
He is a great believer in making the business
for the nation.
an active part of the community. Each staff
Northern Rock and the crash of the early 90s
member is given half a day to serve the
when Ipswich was seriously affected by the
Feeling the society had no clear strategy and
community, the IBS matches any staff
drop in house prices, he briefed his executive
with his home in Wolverhampton having
fundraising for regional projects and it has a
team to help people live in a home of their own. He dispelled a culture of fear, pulling the team together and putting the development of people at its heart. Twenty years ago it was one of the early Investors in People and today Paul is a great believer in the power of awards for staff morale and the profile of the business. As CEO he has led a £1/2 m reduction in operational costs, grown mortgages by 14 per cent and delivered a nine per cent growth in the asset base in 2009. When major high street banks and building societies were keeping their heads down, Paul‘s strategy was to be very public and open. “Our branches were key to this. Everyone was briefed so any of them could answer questions. People suddenly distrusted big organisations, which worked in our favour.” It is a long way from 40 years ago when the quantitative social studies graduate from Kent University, who enjoyed politics, landed the first graduate management trainee role with the Staffordshire Building Society.
charitable foundation with affinity accounts
“Look at Stuart Rose who took a dying
on the harmonica – his next challenge on a
with three local charities. It operates family-
organisation to the forefront of retail and The
friendly policies and is a strong supporter of
John Lewis Partnership that has stayed true
flexible working and employing women
to its roots.”
possible over the next three years, but do not
returning to work in senior roles to make the most of training investment.
Paul aims to meet as many members as
Paul’s other heroes include Brian Clough, for
be surprised if he starts talking chicken feed.
his clear vision and strong values played out “Our sector is not particularly interesting to
with an injection of fun, and Desmond Tutu,
Thelma and Louise started his interest in
people on the street so we have to keep
who stuck to his principles and stayed in
chickens and now Cagney and Lacey and Hinge
talking and use friendly, less formal language.
Africa, despite the unrest.
and Bracket live in a run which he built at the Old Newton home he shares with partner Julie.
Paul has campaigned on words and clichés and instilled a culture of clear communication
So it is hardly surprising that Paul’s iplayer is
to its customers.
loaded with his other major passion – 1950s
He is a sports enthusiast who consumes
and 60s American musicals, Oklahoma and
newspapers but will never be found on his
As chair of the IoD he is keen to give a clear
West Side Story being two of his favourites
BlackBerry on holiday.
vision of its future and feels there are two
for their superb lyrics and great music and,
major areas of need: Helping SMEs to grow
of course, the whole vision of the American
He achieved colours in rugby union for
by developing their individual directors
Dream and the new beginning.
Derbyshire, played football and rugby for his university and has ambitions beyond his
through masterclasses and making the link In fact music and attending live concerts are
success in the Ipswich half marathon to run
an integral part of Paul’s relaxation time. He
the Boston Marathon.
“I don’t think kids today really know what
firmly believes in leisure activities that
the word director means. We need to get
completely shut him off from business life and
Father to Leah and Nick, one of his greatest
directors in school to see what great role
give valuable recharging time.
desires is to help his 16-month-old grandson Harrison appreciate the joys of being a Derby
models they can be – take Rachel Ducker,
for example. Business people should be
Expect to hear Joss Stone, Katie Melua,
today’s role models instead of footballers
Norah Jones, Edith Piaf or Juliet Turner singing
and celebrities,” said the lifelong Derby
as he drives into the office car park, but at
Paul can be contacted at
least be grateful he is not playing the blues
An organisation has responsibility to its people to never stop progression. I believe you get from staff what you are prepared to give, if you give opportunities.”
between education and business stronger.
hot off the press...
uffolk IoD members had the chance to learn more about the
printing industry when Denny
Bros opened its doors for a tour of its facilities.
Barry Denny shows IoD Suffolk members around Denny Bros.
Originators of Fix-a-Form multi-page labels,
room and engineering and finishing machines.
Denny Bros managing director Barry Denny said: “We are a local company that makes
the family-run business was launched in 1945 Members were shown the printing process,
printed products that are licensed worldwide
focusing on the production of the innovative
and we’re proud to show other businesses
The well-attended event began with a talk
folding labels which are now under licence in
how we work and how local innovation can
about the company before a tour of the press
more than 20 countries.
achieve international recognition.”
and is based in Bury St Edmunds.
the Commons touch...
eld at the Terrace Pavilion at
the House of Commons, the joint London Stansted
and IoD Suffolk Parliamentary Reception welcomed members and other business leaders from across the region. Guests joined MPs and peers on the terrace overlooking the Thames to celebrate and promote regional business success. The IoD Suffolk and London Stansted, as the East of England’s largest single-site employer, have been working together to champion the region and its role in the UK’s economic recovery.
election flavours dinner
he IoD Suffolk branch hosted its fourth ‘Question Time’ dinner in April and with the general
election so close, the guest panel had its work cut out. Held at the Angel Hotel in Bury St Edmunds, it was chaired by the charismatic Walter Herriot. The panel consisted of Celia Hodson, of Choose Suffolk, London Stansted’s Ashley
Suffolk businesses but on their own
Riley, Jane Osbourn, from MedImmune, and
industry sectors. This led to a discussion
Brian Morron, from Gotelee and Goldsmiths
about the prospect and practicality of a
coalition government. The IoD Suffolk programme is kindly
Not surprisingly, the first question was about
Other questions covered the panel’s thoughts
sponsored by Jackaman Smith and Mulley
the possibility of a hung parliament and the
on the ultimate financial effects of the
Solicitors, London Stansted, Ensors Chartered
panel’s views on what it would mean for
Icelandic volcano ash cloud, the potential
Accountants, Leema Risk Management and
impact of the proposed income tax reforms
White Space Public Relations.
Answers from the panel were mixed, with
involved student mentoring by Suffolk
For details of forthcoming events and
members also offering their opinions on what
businesses and the panel’s opinions on the
membership of the IoD contact Caroline
they felt the impact would be not only on
new diploma courses.
Kearney on 07917 699498.
on the county’s entrepreneurial spirit and also
warning of challenges ahead
Darren Chaplin, Paul Winter and Lee Weavers outside Kesgrave Hall.
s companies negotiate their next strategic move in the wake of the recession, ‘business
management programmes for many years but
National Savings Trusts. A tough, uncertain
following the recent economic downturn and
recovery with these and other financial
with the future prospect of additional
burdens will create further challenges for
resilience’ is emerging as a priority in
regulatory, performance, managerial,
employers. They emphasised that business and
planning for the future.
operational and financial demands on
economic models are changing and the ‘new
businesses, our service is changing.”
normal’ will take time to emerge.
at Kesgrave Hall, members heard what the
Weavers and Chaplin warned of the possibility
Weavers said: “Unfortunately, even though the
experts have to say.
of tough times continuing and advised
recession has officially ended, businesses are
businesses planning for the long path to
by no means out of the woods yet and it’s
Speakers Lee Weavers, of Leema Risk
recovery to consider the resilience and growth
crucial they assess the likely business
Management, and Darren Chaplin, of Towry
challenges they face in the future.
challenges ahead in their risk management
At an IoD Suffolk networking breakfast event
Law, explained business resilience in the context of the aftermath of the recession.
and mitigation planning. They explained government plans for tighter regulation, including compulsory employer
“My advice to business owners is to be
Lee Weavers, Leema’s managing director, said:
pension contributions in 2012/13 and clarified
prepared through adopting a prevention-not-
“I have been delivering key change and risk
areas such as Personal Accounts Delivery and
is your absence management procedure fit for purpose?
he traditional doctor’s sick
While most employers will be pleased to
certificate has gone and in its
support a system which allows employees to
place is the new ‘fit note’.
return to work as soon as possible after a Clare Whight FCIPD
period of sick leave, there will no doubt be The fit note is issued by the employee’s doctor
concerns on how to manage ‘phased returns
and will provide employers with information
to work’ or other adjustments as suggested by
in place will be best-placed to deal with the
about the employee’s illness. It will state if
It is clear that while GPs will have
It will be extremely important that managers
their doctor considers them to be ‘unfit for work’ or ‘may be fit for work’, taking into
responsibility for stating whether they consider
are trained in managing absence and a fair
a person is fit for some duties, the final
and consistent approach is maintained
• a phased return to work
decision will be made by the employer in
across your organisation. This will avoid
• amended duties
consultation with their employee.
claims of disability discrimination or unfair
account the following:
dismissal should an employee be dismissed
• altered hours • workplace adaptations
Many employers will be concerned about risk
for ill-health reasons.
assessments, health and safety issues and Employers will be expected to consult their
whether occupational sick pay is payable.
For further information or guidance please contact us on
employees on what adjustments can be made in the workplace to expedite an earlier return
Employers who already have a robust
tel: 01473 276170 or
sickness and absence management system
Services to Bu Business usiness at W est Suf ffolk folk College C West Suffolk Providing training to meet business needs… West W est Suf Suffolk ffolk folk College works wit with th employers to provide quality training that makes a positive dif fference ference to their business. difference
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email@example.com @ www .westsufffolk.ac.uk www.westsuffolk.ac.uk 01284 716246
...where business meets pleasure
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continuing professional development at UCS
niversity Campus Suffolk (UCS)
is pleased to announce the
launch of a suite of short,
one-day accredited continuing professional development (CPD) courses, aimed at the needs of the local business community. UCS aims to work closely with organisations to tailor programmes to meet individual requirements, whether formal professional CPD hours or a skills gap that needs to be addressed.
• Digital marketing, PR and social media
competency set of individual businesses.
• How to network effectively The training days already under way include:
Following the success of the executive master UCS is able to combine activities and
classes, details of the next high-profile series –
• Business and marketing strategy planning
customise programmes to ensure they are
for both public and private sectors – will be
• Project management
relevant to a company’s own needs. The
• How to make your company sustainable
courses are delivered by expert industry
• Media training – how to deal effectively with media interviews
professionals with extensive experience in
For more information and to discuss how UCS
could help enhance your business
• Coaching skills for more effective
performance, please contact:
leadership, time management, influencing
Courses can be at an organisation’s own
premises or at the UCS landmark Waterfront
Sarah Goodwin Business Development
Building in Ipswich.
Manager, University Campus Suffolk
• Culture and behaviour change across organisations • Leadership and management – how to build a high-performing team • Managing discipline
In addition to CPD days, UCS is soon to
tel: 01473 338629
launch a 360-degree appraisal tool that can
or email: email@example.com
be tailored to the specific requirements and
Mercedes-Benz of Ipswich urges customers to take Care
f you are a Mercedes-Benz owner then at Mercedes-Benz of Ipswich we would like to introduce you to a new
servicing programme from Mercedes-
The cost-effective and hassle-free budgeting
that you know exactly what you will pay and
plan is available from our site at The Havens
what work your service will entail before your
and provides you with a convenient way of
car enters our state-of-the-art Official
covering your future servicing requirements
Workshop,” said Carl. “And as part of your
from only £22.50* per month.
service our technicians will carry out any service
Benz that removes the risk of unexpected
measure updates, such as software upgrades,
bills and rises in inflation from your car’s
Service Care provides the option of covering
completely free of charge and if your car is
maintenance costs – Service Care.
future servicing by either spreading the cost
registered after January 2004 then you will
into a fixed monthly amount, or as a one-off,
receive a year’s complimentary Roadside
up-front payment. The plan has the added
Assistance Cover too.”
advantage of being transferable should you sell your car, providing it has been paid for up-
Carl added: “What’s more, because all the work
front, and is available on a wide range of
we undertake at Mercedes-Benz of Ipswich is to
Mercedes-Benz aged up to seven years old.
the official timings outlined by the manufacturer, it doesn’t matter if your repair
Comprehensive in its cover, and taking care of
take longer than the initial time that you have
all manufacturer-recommended service items
been quoted. The original price that we have
such as brake fluid, spark plugs and filters,
provided is what you will pay, a scenario which
Service Care offers total simplicity as far as
might not be the case at an independent
management and payment of the plan is
garage who may struggle to efficiently rectify
concerned. Service Care plans can cover either
your car without the specialist knowledge of a
the next two or three services over a length of
Mercedes-Benz Official Workshop such as ours.
time to suit your individual requirements, according to how long you intend to keep your
“In addition, we strive to provide extra value by
car for and what your anticipated annual
providing you with complimentary courtesy
cars, a collection and delivery service if you can’t take time out to have your Mercedes-
Even more peace-of-mind comes with the
Benz serviced and a complimentary wash and
reassurance that all work is carried out by our
vacuum with every service.”
manufacturer-trained technicians and that we only ever use genuine parts, which are
With every After Sales requirement catered for,
guaranteed for two years and optimise the
including replacement tyres and MoT testing,
longevity, reliability and residual value of your
there’s really no need for you to go anywhere
else. Factor in the attractive cost and ‘no charge’ benefits and it’s not a case of if you
And as Carl Beer (pictured left), our After Sales
can afford official Mercedes-Benz After Sales
Manager, explains, Service Care is the latest
care at Mercedes-Benz of Ipswich, it’s more a
development in our commitment to providing
case of can you afford not to.
you with an unrivalled level of service combined with excellent value for money.
For more details on Service Care and any other After Sales query, please contact
“We already offer fixed price servicing, meaning
Mercedes-Benz of Ipswich on 01473 396053. *based on A-Class Manual
^Based on A-Class manual. *Average based on customer service feedback from Service Events held at the Mercedes-Benz retailer above between 1 January 2009 and 31 December 2009.
Isaac Lord Merchant Quarter Function and Conference Rooms
milsoms meetings! kesgrave hall
‘Historic and contemporary surroundings WKDWLQÀXHQFHDQGLQVSLUH¶ Five amazing rooms to host your next event all in one memorable, double award-winning, location Winner of Ipswich Society Awards “Award of Distinction” Winner of Building Excellence Awards “Best Large Commercial Development’
View the whole venue at our ‘Open House Event’ on 26th May or contact Tanya Hart for a private tour. 10% discount to readers of IOD Suffolk Magazine if booked before 15th August 2010 5HTXHVWDIXOOFRORXUEURFKXUHGHWDLOLQJDOORXU¿YHURRPVDWWKH Isaac Lord Merchant Quarter
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book your meeting, training or conference today! 01473 333741 | hall road, kesgrave, ipswich, suffolk, IP5 2PU Telephone: 01473 259952
visit www.milsomhotels.com/meetings for full specification
Milsom Group Sponsors' lunch
t is said that as soon as you turn
meetings away from their own office space for
main building in their own courtyard and offer
inspiration and as Kesgrave Hall has such
an especially peaceful stay at the hotel.
onto the gravel drive that leads to
inspirational surroundings it made perfect
Milsoms Kesgrave Hall, you know
sense to offer a high-end resource to
As well as offering the option to stay a night
businesses here in the grounds.”
or two (or more) in sheer opulence, Kesgrave
you are in for a great time.
Hall, as with its fellow restaurants and hotels After a recent lunch at the stylish venue, the
The facilities which The Lodge provides can be
in the Milsom Hotel group, has earned a
sponsors of the IoD Suffolk are likely to
booked individually or as a complete package
reputation for serving excellent food in its
support such an observation.
on either a daily or 24-hour delegate rate.
Also available is a vast open space, aptly Representatives from Jackaman Smith and
named The Hangar, which, since its opening,
The well-composed menus, with many
Mulley Solicitors, London Stansted, Ensors
has been the location for team-building events
ingredients locally or regionally sourced,
Chartered Accountants, Leema Risk
and new-product launches.
coupled with the elegant individuality created by the group throughout the hall and its
Management and White Space Public Relations – all sponsors of the IoD Suffolk
But of course, Kesgrave Hall is by no means
grounds, promise to make a meal at Kesgrave
events for 2010 – gathered on the lawn
just about business. Recently voted the Best
Hall a truly special event.
between the magnificent main building and
Small Hotel in Suffolk at the tourism awards,
the venue’s new business facility, The Lodge,
Kesgrave Hall offers a delightful retreat and a
The IoD Suffolk programme is kindly
for a chilled drink in the sunshine.
place of spectacular dining.
sponsored by Jackaman Smith and Mulley
With an opportunity to meet and talk to
The recently-completed second phase of the
Accountants, Leema Risk Management and
Kesgrave Hall’s general manager Garth Wray,
development has added eight new bedrooms,
White Space Public Relations.
Solicitors, London Stansted, Ensors Chartered
the sponsors were given a brief history of the
bringing the total to 23, with two rooms
building by Milsom Hotel’s managing
having the option of being linked to form a
For details of forthcoming events and
director and host for the afternoon Paul
large suite – a popular option for families. The
membership of the IoD contact Caroline
Milsom. This included an account of how
new rooms are set slightly away from the
Kearney on 07917 699498.
the site has been transformed from a rundown school to the highly-esteemed hotel and restaurant it is today. Before settling down to lunch in one of the two well-equipped conference rooms in The Lodge, the sponsors were given a tour of the new facility. Sue Bunting, marketing manager for the group, said: “Companies tend to hold
Corporate golf days at Ufford Park
GOLF DAYS from
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• 18 hole par 71 golf course
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• 2 storey floodlit driving range • Luxury Spa & Health Club • American Golf Superstore • Doctorgolf Academy • 87 Bedroom hotel
Seckford Hall Hotel & Restaurant
Stimulate your senses
Dine in our boutique restaurant where Simon Barker and his team prepare modern British food sourced locally.
Wherever you sit you can enjoy the hotel’s collection of contemporary paintings, sculptures and interesting nic-nacs. In summer, dine alfresco and watch the harbour from our courtyard. Book a table now and enjoy. Reserve by telephone 01473 226789.
• A choice of air-conditioned conference rooms (4 - 300) • Restaurant & Bar
Call 0844 4771832 or visit www.uffordpark.co.uk
Gateway to Suffolk’ Suffolk’s Heritage Coast...
are you open to new opportunities?
fter many years of one government regime we have now entered a period of change.
For any lasting change to have effect, it
These patterns have been shown not to help
will demand a change of movements
us improve or become more efficient and
from those that have already been learnt.
are likely to lead to more frustration in the
These may feel uncomfortable to begin
This is likely to be uncomfortable for
with, as the old movements have
anyone who finds it difficult to accept
become so ingrained that they have
If you want a different outcome – you will
that things will be different from before.
become the default that we always come
need to change your actions!
back to. Stuart Robertson is the golf professional
It is as we move through such periods of change that we examine ourselves and our
It will require quality – and quantity – of
at Ufford Park Hotel Golf & Spa where
surroundings to see if we really are better off.
practice over a sustained period if we are
he runs the very successful Doctorgolf
to learn new patterns of movement.
Academy and has tuition programmes
As golf professionals, we deal with similar
While we are going through these
to suit all calibres of golfers.
issues to these on a daily basis, where clients
changes we must keep looking forward
want real change to their game but may not
to the final outcome that is desired,
be willing for things to be uncomfortable for
otherwise we keep falling back into the
tel: 01394 383480
a short while.
patterns that we already knew.
new practice rooms
orpheus Associates have new Practice Rooms for Bury St Edmunds and West Suffolk.
Clinical Hypnotherapist Debbie Crooks, has
painful conditions to manage their
proven and continuous success working with
discomfort, potentially reducing the need
people from all walks of life, including
for conventional pain relieving drugs
professional, corporate, the emergency/armed Now situated at The Heritage Wellbeing
services and sport.
Centre, Nowton Court Village, Nowton Road, Bury St Edmunds, Suffolk IP29 5LU. There is ample free parking, a receptionist,
Want to know more? Book a free introductory appointment to start the process to a new you!
She has helped to facilitate the changes necessary to:
tel: 07840-694743 or 01284 846800.
• overcome anxiety - dealing with all forms
comfortable waiting area with tea & coffee as
of stress management, loss of confidence,
Visit the website:
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exam nerves, successful presenting
holistic treatments available.
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They offer assistance with; stress
weight gain as well as specific weight
Clarice House Ipswich • Heritage Centre
management, confidence, insomnia,
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anxiety, smoking, cessation, relaxation, weight management, phobias, pain management, eating disorders, bereavement and chronic conditions
• provide treatment that offers help with the
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Please note: 48 hours notice is required for any appointments missed or cancelled, otherwise a fee may still be charged
0845 603 1585 firstname.lastname@example.org
The Specialists in office interiors Based in Ipswich with branches in Cambridge - Letchworth - Newmarket
FA C TO R S
BESPOKE KITCHENS, BATHROOMS, BEDROOMS, HOME OFFICES, HOME CINEMAS & MORE
www.angliafactors.co.uk visit us online
01473 610 192 ask for advice
34 Gloster Road Martlesham Heath Ipswich IP5 3RD
charities help for hospices
taking the high road Alison Budge, head of the firm’s corporate
A brave band of Ensors’ staff, friends and
and social responsibility committee, said: “The
relatives will be attempting to climb Ben Nevis
two hospices have been our chosen charities
in June in aid of Help For Heroes and The
for the last year. By asking staff to donate
Royal British Legion.
unwanted belongings we hope the hospices will be able to boost their funds by selling the
The challenge is being led by Robin Beadle,
items in their shops.”
Ensors tax manager based at the Saxmundham office.
Employees at East Anglian law firm Ashton
St Elizabeth Hospice has 11 shops in
Graham had an early spring clean to help two
East Suffolk and they rely on donated
The 4,409ft mountain – Britain’s highest –
local hospices by providing goods to sell in
goods, including furniture, to keep them
can be tough even for the most seasoned
walkers but Robin has the added difficulty of a walking disability. Without leg braces,
Staff from the three offices in Ipswich, Bury St
Abby Hunt, corporate fundraiser for St
crutches or a walking stick he can manage
Edmunds and Felixstowe have been gathering
Nicholas Hospice Care, said: “Our retail shops
only short distances.
good-quality clothing and homeware to
are key to us – so we are especially grateful
donate to St Nicholas Hospice Care in Bury
for Ashton Graham helping us with both
He said: “As they won’t let me drive my Land
and St Elizabeth Hospice in Ipswich.
financial support and donations.”
Rover up the mountain (only Mr Clarkson gets to do that) I will have to use crutches. I hope to complete the climb in about 12 hours. The record is about an hour and a half so I guess that is not in any danger of being broken!” Robin will be joined by colleagues Ian Brookman, Ensors managing partner, and Adrian Firth, financial planning mortgage adviser – and other friends. You can make a donation to either The Royal British Legion www.bmycharity.com/bennevis2010rbl or Help For Heroes www.justgiving.com/BenNevis2010H4H – or both!
China on their mind Alternatively, cheques for ‘The Royal British Local business couple Claire and Daniel Barr –
hike for eight hours a day, setting up camp
Legion’ or ‘Help For Heroes’ can be sent to
owners of Anglia Factors, at Martlesham
Robin at Ensors, Blyth House, Rendham Road, Saxmundham IP17 1WA.
Heath – are preparing for a 10-day walk along The Great Wall of China to help St
“We will have to set up practice hikes and
train at our local gym to get to full fitness,”
Claire explained: “We have supported the
than others about the trip. She has a big fear
hospice for many years, through smaller
of flying and heights. “I am absolutely
fundraising events but we decided this would
determined to conquer these fears,”
be the year we did something not only
said Claire, who has a lot more apprehension
personally challenging and rewarding but that would raise money for such a wonderful
To support Claire and Daniel contact them at
Anglia Factors 01473 610192 or at www.justgiving.com/DanielAndClaires
Along with other team members, they will
IPSWICH ART SCHOOL Opening 9th July 2010 THE SAATCHI GALLERY AT IPSWICH ART SCHOOL
This 6 month exhibition gives unique access to pieces of work from seven international artists. The Ipswich Art School building next to the Ipswich Museum, providing a venue to experience world-class exhibitions, bringing contemporary art out of London and into the East of England. The Ipswich Art School lends itself to all manner of opportunities for corporate events. If you are interested in finding out more about what we can offer your business please contact us on 01473 432868 Find out more about Ipswich Art School and at www.ipswich.gov.uk/museums You can keep in touch, get regular updates and chat to us online by joining us on: Twitter @IpswichArtSch
Jon Pylypchuk Matthew Monahan Berlinde de Bruyckere Thomas Houseago Alexandra Bircken Andy Yoder Will Ryman
welcome to the business blogosphereâ€Ś In a digital age, a world of discursive thought
and blogs on financial management
is at your fingertips. Blogs at their best provide
Social media and open enterprise
a source of fresh business ideas and advice, in
This blog is dedicated to new and established
an informed and immediate way.
An introduction to social media and blogging
service-based business owners who want to
in relation to business
start, run and market their business effectively.
Here we provide a list of some of those we
find most interesting, inevitably some have an
Brian Solis is a leader in new media, a digital
Board Of Innovation is a European trend office
American focus but often the advice and
analyst, sociologist and futurist.
specialized in new business models. Their
comment is applicable to us on this side of
focus: consulting and inspiring organizations
From coffee to gold, news and comment
in exploring new media and new business
from the commodity pits.
The IoD blog that highlights a variety of
Written by Seth Godin, the founder of
All the hyperlinks are live for these links
permission marketing (the first to create
on our digital edition and if you have a
promotions and direct mail campaigns online)
favourite business blog then please
The financial Times Blog, with the latest
do email us on
comment on the financial markets
Includes marketing tips, sustainability planning
To view a digital version of this magazine, visit www.tilstonphillips.com
MORTGAGES UNPLUGGED Step away from the computer. Donâ€™t waste any more time googling, analysing rate tables and comparing meerkats. Pop in to see us to talk mortgages face to face, in person, over a nice cup of tea. You only need a 15% deposit (just 5% if youâ€™re an existing Member) and we offer variable, fixed and tracker mortgages. How very refreshing.
JUST CALL US ON 0845 230 8686
Your home may be repossessed if you do not keep up repayments on your mortgage. Only available for those aged 18 years or over and subject to status and valuation.
Social Media 101
business books for summer...
Tactics and Tips to Develop Your Business Online, Chris Brogan. Published March 2010, John Wiley and Sons. £15.99
The Director's Handbook
and other principles of company law, this new edition updates and explains the
100 ways to tap into social media for a more
laws which affect the way every director
does their job, including a review of
Liabilities. Institute of
2009's landmark Walker Review into
In Social Media 101, social media expert and
Directors, Pinsent Masons.
blogger Chris Brogan presents the best
Published May 2010, Kogan Page. £25.00
practices for growing the value of your social It deals with all aspects of a company
media and social networking marketing
director's role, duties, responsibilities and
This new edition of The Director's Handbook is
liabilities within the context of the current law
a practical guide for board directors, other
and good practice. Written by leading experts
Brogan has spent two years researching what
senior decision makers and company
and fully supported by research findings, this
the best businesses are doing with social
secretaries, covering pensions, pay, corporate
3rd edition also contains case studies from
media and how they're doing it. Now, he
governance, legal obligations, best
companies of varying sizes and sectors, plus
presents his findings in a single,
boardroom practice and how the law
new chapters on the role of the company
comprehensive business guide to social media.
affects all companies.
secretary and the latest legal developments in health and safety.
You'll learn how to cultivate profitable online relationships, develop your brand, and drive
First published in 2005, the book filled a gap in the market by providing a practical
"The Director's Handbook" is the essential
guide to key issues facing board directors
reference and source of advice for all new and
and senior business decision-makers. Now,
existing directors, as well as those who aspire
Brogan shows you how to build an effective
with far-reaching changes in directors' duties
to this position.
blog or website for your business, monitor
your online reputation and what people are saying about your business online, and create
The Truth about Talent
potential of their workforce to go unused and
A guide to building a
talent in all its forms is a vital step in
Presents specific strategies, tactics, and tips to
developing an organization and ensuring
improve your business through improved
realizing potential and
long-term, sustainable success.
social media and online marketing
new content to share with your customers.
unfulfilled. Understanding the truth about
helping leaders succeed.
Looks at social media and the wider online
Jacqueline Davies and
A core part of their thesis is that organizations
Jeremy Kourdi. Published
should recognize that people at different
July 2010, John Wiley and Sons. £24.99
universe from a strictly business perspective.
stages of their career and with different
If you aren't using the Internet and social
experiences and aspirations need to developed
media to market your business and stay in
In this new book, Jacqueline Davies and
and engaged in different ways. The book
touch with your customers, you're already
Jeremy Kourdi argue that organisations are
provides a practical guide explaining how to
failing to realize the simple truth about talent:
segment the workforce, why, what to expect
they are misunderstanding their people,
when you do, and how to ensure that this
The Social Media 100 gives you 100 effective,
making flawed choices and allowing the true
proven strategies you need to succeed.
Please join us at our
WHOLE SCHOOL OPEN MORNING Saturday 9th October 2010
A co-educational Independent Day School for 2-18 year olds with boarding facilities. Scholarships and bursaries up to 100 per cent of fees available. A Christian School in the Lasallian Tradition. Belstead Road, Ipswich, England IP2 9DR Tel: 01473 690281 email@example.com www.stjos.co.uk
mind your own business
how to be simply the best…
hy do the simple things in
Similarly, we are all familiar with the
Perhaps we are so psychologically programmed
business sometimes seem
frustrations of abstruse tariffs for services such
for purchasing problems these days that even a
as telephones, gas, electricity and internet
small success can rate so highly on our
providers or having to wrestle with insurance
personal satisfaction scale.
The concept of simplicity has occupied great
policies that require the forensic fortitude of a
minds over the years.
state legislator to establish what is – or more
A few days later I found myself wanting to
important what is not – included.
hand out another bouquet for consumerfriendly service – this time to whoever enabled
It was Albert Einstein who advocated that we should ‘make everything as simple as possible,
We seem to spend so much time as consumers
but not simpler’. Clarence L ‘Kelly’ Johnson,
wading through treacle that it comes as a
Lockeed’s celebrated innovative aircraft
eureka moment when suddenly we find
Who can forget the hassle of tracking down
design engineer, coined the acronym KISS –
ourselves able to complete a transaction with
paper documentation, searching for a post
keep it simple and stupid, which has now
office that was actually open and then standing in an interminable queue for the privilege of
evolved into the ubiquitous aphorism: Keep it simple, stupid.
us to renew car tax online.
I recently made a small purchase on the
handing our money to the taxman?
internet from a company devoted to selling outdoor items. To my great relief the process
Online, all you have to do is enter a reference
was simplicity personified. An easily-navigated
number and the system does the rest
Marketing researchers have noted that
website allowed me to find the relevant section
electronically – checking that your MoT
consumers buying domestic electrical products
and the items were well-displayed, with useful
certificate is in order and that your insurance is
prefer those with more complex attributes –
product information, including helpful reviews
up to date.
paradoxically, even if the extra features tend to
But can simplicity be overrated?
The only other thing left to do is to enter your
confuse rather than help the user. Purchasing was equally painless and within a
payment details. So painless is the process that
couple of clicks the deal was done.
you almost don’t mind parting with the cash.
barrier to purchasing. In certain selling
A confirmation email pinged into my inbox
If only all transactions were so simple.
circumstances, therefore, complexity can
immediately and next day another one arrived
If a product appears less capable of delivering sophistication then this can apparently act as a
become a plus point.
telling me my order was on its way. Within 48
And is this not the lesson for businesses?
hours the article was delivered safely to my Where many organisations fall down, however,
Make life as easy as possible for your customers – add a dash of genuine after-sales concern
is in not keeping the buying process itself as Exactly one week to the day I received another
(preferably not in the shape of a customer
friendly email – to check that my purchase had
feedback survey that purports to take only a
In supermarkets, for instance, we are often
arrived safely and that I was completely
few minutes but ties you up for an hour) –
invited to choose between different-sized
and they are more likely to keep coming back
simple as possible.
quantities only to discover that the volume-toprice ratios are not expressed consistently,
Although there is nothing particularly
making like-for-like comparisons impossible
sophisticated about any of this I still found it
without a calculator.
instructive that such simple acts of communication could transmit a warm glow.
Simple really… G C Armstrong
introducing the IoD committee
Chairman tel 01473 278403 email PaulWinter@ibs.co.uk
Sponsorship Officer tel 01473 279175 email Christopher.Johnson@ nuffieldhealth.com
Branch Membership Officer tel 01284 767670 email firstname.lastname@example.org
Branch Treasurer 01449 737661 tel email email@example.com
IoD Pall Mall, London
Public Relations, Marketing and Magazine Liaison Officer
Education Liaison Officer and Regional Professional Development Co-ordinator tel 01379 873181
Dean Willingham Vice Chairman tel 01473 283283 email firstname.lastname@example.org
Deborah Watson Public Relations and Marketing Officer tel 01394 446490
Benefits of Membership to the IoD Suffolk • Director Travel • IoD Visa Gold Card
• Director’s Personal Indemnity Insurance • Directors Loans Caroline Kearney
Suffolk Branch Administrator mob 07917 699 498 email email@example.com
Education Liaison Officer and Regional Professional Development Co-ordinator tel 01473 226645
• Director Corporate Finance • Director Office Supplies
• Director Health and Fitness To find out more about joining IoD Suffolk branch... Please call Caroline Kearney, Suffolk Branch Administrator mob: 07917 699 498 email: firstname.lastname@example.org www.iod.com/suffolk Institute of Directors Suffolk Branch 25 Wilding Drive, Grange Farm, Kesgrave, Ipswich IP5 2AE
For a complete list of the current affinity member benefits, please see www.iod.com/speciallynegotiated
At Foxwood we supply an extensive range of glass, ceramic and natural stone wall and floor tiles. Our showroom has a comprehensive display with the majority of products being exclusive in our region.
To complement the quality of our tiles we also supply the very stylish range of Bisque radiators and are the main Ultima dealer for the wonderful Roca bathroom sanitaryware.
FOXWOOD exclusive ceramic, glass & natural stone tiles
729 Woodbridge Road Ipswich Suffolk Telephone: 01473 717717 www.foxwoodceramics.co.uk
Official government fuel consumption figures mpg (litres per 100km) for the Mercedes-Benz range: urban 11.7(24.1)-53.3 (5.3), extra urban 23.2(12.2)-74.3(3.8), combined 17.1(16.5)-64.2(4.4). CO2 emissions: 392-116 g/km. *Average based on customer service feedback from Service Events held at the Mercedes-Benz retailer above between 1 January 2009 and 31 December 2009.