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ISSN2039-8301

no. 4/2014, digital edition

An eye on the world World Production and Consumption of ceramic tiles. Interviews, news, projects & much more...


Schlüter®-LIPROTEC Lebensräume gestalten – mit Licht und Keramik. Designing living spaces – with light and ceramic tiles. 5 chen 201 n ü M u a B / 01 / 15

– 24 19 / 01 / 15 18 tand-Nr.: 4 S , 4 A lle a H

neue Dimension der Lichtgestaltung –  Eine aus der Wand. A new dimension of light design – from within the wall. sparende Lichttechnik für  Energie nachhaltiges Bauen. Langlebig. Effizient. Energy-efficient lighting technology for sustainable construction. Durable and efficient. Lichtgestaltung.  Dynamische So individuell wie der Mensch.

und indirektes Licht per  Direktes Streuscheibenauswahl. Direct and indirect light created by various diffusing lenses. homogenes Lichtbild  Besonders durch hochwertige LED-Streifen. Particularly homogeneous light reflection with high-quality LED strips. Lichttypen – Sie haben die Wahl.  4Four types of light – the choice is yours.

Dynamic light design. As individual as people.

Schlüter-Systems KG · Schmölestraße 7 · D-58640 Iserlohn · Tel.: +49 2371 971-0 · Fax: +49 2371 971-111 · www.schlueter.de


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FINANCIAL STATEMENT ANALYSIS ANALISI DI BILANCIO

WORLD MANUFACTURING COMPANIES: ACIMAC RESEARCH DEPARTMENT

FINANCIAL STATEMENT

A N A L Y S I S 2nd EDITION year 2014

CERAMIC MACHINERY, COLOR&GLAZE Available from January 2015 MORE THAN 200 COMPANIES

WORLD CERAMIC TILES MANUFACTURERS PRODUTTORI MONDIALI DI PIASTRELLE

ACIMAC RESEARCH DEPARTMENT

FINANCIAL STATEMENT

DEPARTMENT ACIMAC RESEARCH

A N A L Y S I S

T

FINANCIAL STATEMEN

A N A L Y S I S

WORLD HEAVY CLAY MANUFAC ACIMAC TURERS Via Fossa Buracchione 84 41126 Baggiovara (MO) PRODUTTORI MONDIALI DI LATERIZI ITALY T. +39 059 510 336 info@acimac.it www.acimac.it

RY MANUFACTURERS HEAVY CLAY MACHINE WORLD CERAMIC AND E MANUFACTURERS AND COLOR & GLAZ DI MACCHINARI PER PRODUTTORI MONDIALI IZIO E COLORIFICI LATER DEL E L'INDUSTRIA CERAMICA

ACIMAC RESEARCH DEPARTMENT

FINANCIAL STATEMEN

A N A L Y S I ST ACIMAC Via Fossa Buracchione 84 41126 Baggiovara (MO) ITALY T. +39 059 510 336 WORLD SANITA E info@acimac.RYWAR it www.acimac.it

MANUFACTURERS

PRODUTTORI MONDIALI DI SANITARI

2 EDITION

ACIMAC 84 Via Fossa Buracchione 41126 Baggiovara (MO) ITALY T. +39 059 510 336 info@acimac.it www.acimac.it

nd

ACIMAC Via Fossa Buracchione 84 41126 Baggiovara (MO) ITALY T. +39 059 510 336 info@acimac.it www.acimac.it

CERAMIC TILES Available from January 2015 MORE THAN 300 COMPANIES HEAVY CLAY Available from February 2015 MORE THAN 200 COMPANIES SANITARYWARE Available March 2015 MORE THAN 100 COMPANIES

English and Italian text

FINANCIAL STATEMEN 3-year series: 2011-2013 3 anni di dati: 2011-2013 Is the company growing or decreasing? L’azienda ha valori in crescita o in contrazione? Assets, liabilities and capital structure Struttura dell’attivo e del passivo Balance Sheet Stato patrimoniale Income statement Conto economico

ACIMAC RESEARCH DEPARTMENT mr. Luca Baraldi studi@acimac.it T. +39 059 510336

Liquidity and Financial Structure Ratios Indici di liquidità e struttura finanziaria Is the company’s financial structure well-balanced? L’azienda ha una struttura finanziaria equilibrata?


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WORLD PRODUCTION AND CONSUMPTION OF CERAMIC TILES PRODUZIONE E CONSUMO MONDIALE DI PIASTRELLE CERAMICHE

WORLD PRODUCTION AND CONSUMPTION OF CERAMIC TILES • Tile Production, consumption, export and import data by macro-regions and single countries • Time series: 2004-2013 • 66 countries examined

PRODUZIONE E CONSUMO MONDIALE DI PIASTRELLE CERAMICHE • Dati di produzione, consumo, export e import di piastrelle per macroaree e singoli paesi • Serie storiche 2004-2013 • 66 Paesi censiti

Available from

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2 EDITION year 2014 nd

In italiano e inglese

NT ANALYSIS: MAIN CONTENTS Profitability, structure, operational, per employee rations and indexes Indici di redditività, struttura, operativi, per dipendente

Comparison between the company indexes and ratios with national and international ones Confronto dei valori aziendali con i valori medi nazionali e internazionali di redditività Does the company perform better than its competitors? L’azienda performa meglio o peggio dei suoi competitors?

Financial stability and default probability ratings Rating di stabilità finanziaria e rischio default Is the company stable and solid? L’azienda è solida?


N. 4/2014

Publisher: Tile Edizioni S.r.l. Via Fossa Buracchione 84 • 41126 Baggiovara (Modena) • Italy Tel. +39 059 512 103 • Fax +39 059 512 157 info@tiledizioni.it • www.tiledizioni.it Codice Fiscale / P. IVA: IT02778050365 - Capitale Sociale: 51.400,00 € R.E.A. 329775 - Iscr. al Registro delle Imprese di Modena Periodico registrato presso il Tribunale di Modena al n. 1828 in data 21/02/2007 - Iscrizione ROC n. 9673 Editor and Publishing coordination: Chiara Bruzzichelli •

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Contributing editors: - Paola Giacomini - Sara Falsetti - Sabino Menduni

• Secretariat: info@tiledizioni.it

• Translation: Geoff Day / John Freeman • www.tiledizioni.it/subscription • Each copy: Euro 4 • Subscription: - Italy, 1 year: Euro 50 - Abroad, 1 year: Euro 70 - Italy, 2 years: Euro 70 - Abroad, 2 years: Euro 90 Spedizione in a.p. presso la Filiale di Modena. L’IVA sugli abbonamenti, nonché sulla vendita dei fascicoli separati, è assolta dall’Editore ai sensi dell’art 74 primo comma lettera C del DPR 26.10.72 N. 633 e successive modificazioni. © 1989 Tile Italia

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Contents

9 - Editorial

A worldwide view if the ceramic industry

by Chiara Bruzzichelli

10 12 14 44 48 54 56 Photonews

10 - 1 2 - 14 -

Litokol and the 2014 Architecture Biennal: the sky over nine columns Limited Edition by D.I. Pi첫 - Andretto Design

Jamie Oliver chooses Ceramiche Keope for new restaurant

16 - Tilefax

Statistics 30 - World production and consumption of ceramic tiles

4 0 -

Courtesy of Ceramic World Review

Italian tiles see recovery in export markets

44 - Companies showcased

Raimondi SpA celebrates 40th anniversary

48 - Parquet

New HQ for Garbelotto Group

Cover picture by: BISAZZA - www.bisazza.com - picture by Giancarlo Pradelli Subscription order form: www.tiledizioni.it/subscription Translations: Geoff Day / John Freeman

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108112 116 120 124 130

Reportage Cersaie 54 - Cersaie 2014: over 100,000 visitors from 150 countries 56 - 1 edition of the ADI Ceramic Design Award: the winners 57 - “Your Marazzi Space”: the winners 58 - NG Kütahya Seramik focuses on slim-gauge large formats 59 - Centro Edile Quartarella wins “Best Showroom Award 2014” 60 - RealityRemod: virtual reality tablet app for floor and wall coverings 62 - The Gallery st

Projects 108 - Tagina tiles for San Lorenzo market in Florence 112 - Living Art: the world’s largest work of art 116 - Progress Profiles for Louis Vuitton Foundation 120 - Villa Papilio, Island of Brac 124 - FILA joins the Library of Birmingham 130 - Building on the Isle of Skye

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Editorial by Chiara Bruzzichelli

A worldwide view of the ceramic industry Links

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Courtesy of Ceramic World Review, we are pleased to report that the statistical appointment with “World production

and

consumption

2013 of ceramic tiles� is accompanied this year by an up-to-date picture of the largest world groups in the sector: 25 large companies located all over the world (USA, Thailand, United Arab Emirates, Mexico, Italy, Brazil, Poland, Turkey, Saudi Arabia, Indonesia, India, Spain, Argentina, Malaysia, Colombia, South Africa and Egypt). These groups are for the most part highly internationalised and in 2013 manufactured a total of more than 1,700 million sq.m of tiles, equivalent to around 15% of world production, which last year grew 6.4% year-on-year to 11,913

million sq.m. Although extremely heterogeneous in terms of type, value of production and capacity for penetration of international markets, the analysis of these industrial groups will nonetheless offer readers useful insights and a good basis for further analysis.

Cersaie 2014 also confirmed that its international character and highly representative nature are the stand-out characteristics of the event. With 945 exhibitors (45 more than in 2013), 339 of which were from abroad (37 more than last year), from 38 different countries, the 2014 edition recorded total attendance of 100,985 people, of whom 46,599 (46.14% of the total) came from outside Italy.

And such analyses will be even more relevant, now that the 2014 editions of Cersaie and Tecnargilla, the two Italian trade fairs that lead the world in their respective fields, have come to a successful conclusion. The two events confirmed Italy's place at the heart of the world ceramic industry, both in terms of manufacturing technology and product innovation.

Combined with the fact that these visitors came from 150 different countries, such figures confirm the world-leading role played by Cersaie as an international forum for business development in the ceramic and coverings industry.

TILE INTERNATIONAL 4/2014 MARKS UP MORE THAN

200,000

While Cersaie was taking place in Bologna, Rimini played host to Tecnargilla, the benchmark international trade fair (held every two years) for ceramic manufacturing technologies. The high levels of attendance at this 24th edition of the event re-asserted Tecnargilla's status as the best-attended trade show in its field: 32,120 visitors (+5.5% on the previous edition), of whom 49% came from abroad, from a total of 101 countries. But quantity is not the end of the story, because quality was high too: the majority of visitors were technical decisionmakers, company owners' representatives, and top managers from the world's major players in the industry. 5

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CONTACTS WORLDWIDE

This issue of Tile International 4/2014 is published in an entirely digital edition. The flip-page magazine is being sent out by email along with a dedicated newsletter to 65,000 international buyers and architects, divided up according to the following geographical areas: Distributors 16,000 in Europe 5,000 in North America 3,000 in the rest of the world

Architects 30,000 in Europe 17,000 in North America 4,000 in the rest of the world

This issue of Tile International is also distributed in a flip-page format in BRAZIL to a selected mailing list of 135,000 names of retailers and architects.

DO YOU WANT TO RECEIVE TILE INTERNATIONAL BY EMAIL? SUBSCRIBE HERE, IS FREE OF CHARGE! 9

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LITOKOL AND THE 2014 ARCHITECTURE BIENNIAL: THE SKY OVER NINE COLUMNS Starlike® Crystal by Litokol, the ideal grout for grouting artistic glass mosaic, took centre stage alongside 800,000 24-carat gold mosaics supplied by Trend in The Sky Over Nine Columns, a prestigious installation set up on the island of San Giorgio Maggiore for the duration of the Venice Architecture Biennial (3 June - 23 November 2014). Designed by the German artist Heinz Mack and curated by the art historian Robert Fleck, The Sky Over Nine Columns was constructed in partnership with the Fondazione Giorgio Cini, and consists of 9 symmetrical columns, each measuring 7 metres in height and tiled in 24-carat gold mosaic. The precious mosaics were grouted with Starlike® Crystal translucent grout from the Starlike® range, which is ideal for artistic mosaic and glass mosaic because the translucency of the grout allows perfect refraction of the coloured mosaics, and therefore takes on the same nuances. The installation is designed to provoke reflection on the concepts of power and beauty. Its creator, Heinz Mack, based his thinking on the fact that the column is a key element in the history of architecture and represents a direct link between earth and sky. He explains that: “The column represents man, standing upright, with dignity, on the ground and surrounded by space.” The Sky Over Nine Columns was built by Beck & Eggeling International Fine Art (Düsseldorf) and Sigifredo di Canossa, in conjunction with the Fondazione Giorgio Cini and with the sponsorship of Trend (Vicenza).

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LIMITED EDITION BY D.I. PIĂ™ ANDRETTO DESIGN Maria Cristina Andretto is a specialist in the most refined work processes relating to Murano glass. Her products are made entirely and exclusively in Italy at her workshop in Rubiera. What makes them stand out and makes her collections unmistakable, is the judicious blend of tradition and innovation that they embody. Continuous research into the techniques of glass melting and its infinite expressive possibilities was originally translated into modern interpretations of mosaic. Over the years, however, it has been extended to the production of furnishing complements and tabletop collections that elicit nothing short of amazement at first sight. At Cersaie 2014, Maria Cristina Andretto organised the sixth event entitled LIMITED EDITION. Held on the evenings of 23 and 24 September on the company's premises in Rubiera (in the province of Reggio Emilia), it welcomed more than 300 customers from as far afield as France, Belgium, the Netherlands, Poland, Russia, Japan, Kazakhstan, Georgia, Lithuania, India, the Middle East, the United States and Canada.

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JAMIE OLIVER CHOOSES CERAMICHE KEOPE FOR NEW RESTAURANT High-profile chef Jamie Oliver has opted for the 100% Italian style and quality of Ceramiche Keope for his new London restaurant. The latest addition to the Jamie’s Italian chain, designed by the prestigious Martin Brudnizki Design Studio (MBDS), is located in Denman Street, Piccadilly.

The flooring of the terrace created with the K2 In & Out collection of porcelain tile in 60x60 P.Quartz Black and 30x60 P.Quartz White with textured finish - gives the venue a distinctly contemporary feel.

Owner of the Jamie’s Italian chain, comprising 29 restaurants worldwide, and various other fashionable eateries in the United Kingdom, Jamie Oliver is renowned for his passion for Italian cuisine and his campaigns to improve culinary culture in British and American schools. In 1999, the BBC commissioned him to present The Naked Chef, which revolutionised the traditional approach to cookery programmes, and was followed by a recipe book that became a bestseller in the UK. That same year, Jamie Oliver was also invited to cook for the British Prime Minister Tony Blair at 10 Downing Street. In 2005, Oliver presented another television series entitled Jamie's Great Italian Escape, consisting of six episodes dedicated entirely to Italian cuisine. Links

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MARAZZI DOUBLES CAPACITY AT FINALE EMILIA PLANT By agreement with its parent company Mohawk Industries, Marazzi, a worldleading ceramic manufacturer, has signed off a major new investment for the extension of its plant in Finale Emilia (Modena - Italy). The Finale Emilia production facility was damaged by the earthquake that struck the area in 2012. Since then, the plant has not only been rebuilt in accordance with the most stringent seismic safety standards but has also undergone a continuous series of other developments. This latest investment is particularly significant because it involves the extension of the site with the construction of new industrial sheds and the installation of two complete new production lines, which are set to more or less double production capacity from 3.5 million to over 6 million square metres per year. The new lines will be assigned to the production of high-quality glazed porcelain tile using latest-generation technologies, including digital decorating machines and kilns, that put this among the most advanced production facilities worldwide in terms of innovation applied to the production of ceramic tiles. One figure in particular points to the outstanding level of innovation that will characterise the facility: these new plants will double the production capacity of the Finale Emilia site with no increase in emissions, thus ensuring the utmost efficiency from an environmental point of view. All the new production technologies used in the plant were designed with particular attention to environmental impact, as well as to the

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comfort and safety of personnel. The investment extends to the company’s personnel too: the plant’s 70 staff are scheduled to receive additional training within the framework of the company’s Production Excellence Programme (BET1). The new plant is due for completion by the end of 2015, and production will continue there in the meantime, albeit at a reduced rate. “We are in complete agreement with our parent company Mohawk”, explained Managing Director Mauro Vandini, “and our strategy is clear: to aim for nothing short of the excellence for which Italian ceramic manufacturers are recognised, and to do so by investing in the innovation and ecosustainability of our production technologies, the know-how and safety of our human resources and the top quality of our products.”

SERAMIKSAN SANITARYWARE Seramiksan, one of the most innovative brands in the ceramics industry, brings

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ceramic tile and sanitaryware together with a unique design. After winning plaudits for its styling and high-tech designs, Seramiksan is now also impressing the market with its sanitaryware products. Featuring solid oval forms and minimalist designs, Seramiksan sanitaryware creates a unique ambience in bathrooms, with impeccable taste and simple beauty. Eco-friendly products offer a range of water-saving technologies, while product design embraces both form and function. Numerous new features, like “soft close” have also won the acclaim of customers. According to Selami Tek, Seramiksan’s Sanitaryware Plant Manager, Seramiksan products bring together the unique design and technology that enhance quality of life, and are the result of highly innovative production processes. He adds that: “At Seramiksan, we believe that production technology is the most important factor for turning a product into art, and we expect our products to be at the centre of visitors’ attention at Cersaie. Seramiksan’s sanitaryware factory occupies a site measuring 112,000 square meters and has reached its target production of 1,000,000 pieces per year.”

MIA BY OLIMPIA SPLENDID: MODULAR, CUSTOMISABLE PELLET STOVE With its innovative approach to design and technology, Olimpia Splendid has put a fresh new spin on the classic pellet


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stove with the launch of its new MIA collection. Designed by Sara Ferrari, an internationally recognised designer from Brescia (Italy), MIA stands out for the modularity of its various elements, which make it ideal for any type of interior design, and help put the fireplace at the centre of the domestic environment. “We are constantly in search of innovative solutions capable of lending distinction to our range,” said Marco Saccone, marketing director of Olimpia Splendid. “With our new collection we want to bring a breath of fresh air to the pellet stove market. This modern and utterly new product meets consumers’ needs and comes with a range of accessories capable of customising both the stove and the surrounding space. We have sought to make the stove a furnishing accessory and to eliminate all connotations of a household appliance. MIA and its accessories offer homeowners not just an attractive stove but above all the ability to furnish an entire corner of their homes." The MIA collection launches a new generation of pellet stoves that

are more efficient than ever in terms of their thermal performance (average efficiency above 91%) and are even simpler to operate. Consisting of 3 models with different powers (MIA 7.5, MIA 9 and MIA 11), the collection also stands out for its cutting-edge technology and for the quality of the materials used. Details and technical characteristics • 3 power models - MIA 7.5 (recommended for rooms up to 80 m2/229 m3 in size), MIA 9 (recommended for rooms up to 110 m2/300 m3) and MIA 11 (recommended for rooms up to 140 m2/390 m3)*. • High temperature resistant painting. • Large hopper (15 kg) for extended operating time. • Programmable electronic control system. • Integrated and orientable user-friendly display. • Double door with magnetic lock. • Fibreglass gasket grate seal. • Multifunctional remote control. • TuV Rheinland certification. * heatable volume calculated with an average heat demand of 26 Wh/m3.

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BERTOLOTTO PORTE AT MADE EXPO WORLDWIDE IN MOSCOW Bertolotto Porte took part in the first Russian edition of MADE expo WorldWide, held at Moscow’s Crocus from 15 to 18 October 2014. The company has built up a leading position on Italian and international markets in recent years, and welcomed the opportunity to inaugurate such a major event in one of its key markets. Made expo Worldwide was held concurrently with I Saloni WorldWide, an established interior design show with average attendance of over 40,000 visitors. Bertolotto Porte’s decision to take part in the event testifies to its commitment to continued growth and expansion on the Russian and surrounding markets (Ukraine, Kazakhstan and Belarus), where it already has 25 showrooms. The dense coverage of this distribution network, which has been built up strategically over the years, has established Bertolotto Porte as another prestigious Italian name in this geographical area.

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ACHILLEA MOSAICS, THE TOP-QUALITY PORCELAIN MOSAIC Founded in the wake of Oppimitti Group's acquisition of the former Aquileia plant in Borgotaro (in the province of Parma, Italy), Achillea Mosaics srl is getting back to business with the production of high-quality porcelain mosaic, according to the same philosophy of eco-sustainability that is the hallmark of the Group. The plant engineering and managerial strategies adopted result in a substantial reduction in emissions of pollutants and consumption of natural resources. • The spray-dried body and glaze powder (colour) are combined by means of a dry pressing process, without the use of water and therefore without generating any effluent, while at the same time ensuring higher product strength and quality. • Firing takes place in a modern electric kiln, powered by renewable energy (wind and solar) from generating stations belonging to other Group companies, thus avoiding the use of fossil fuels and minimising atmospheric emissions. • Processing waste is reduced to a minimum, and what is left is sent to recovery plants. • Because of its reduced thickness (4 mm), Achillea is a lightweight, versatile product that's easy to install, even over existing flooring, thus avoiding demolition work and reducing the cost of renovation projects. Each mosaic piece is spot-glued onto sheets (measuring 31.6x31.6 cm), which offer the same flexibility as fibre netting, but greater strength and better reten-

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tion of joint gaps, thereby simplifying installation and giving surfaces unrivalled regularity. Achillea currently produces porcelain mosaic in various sizes (1.7x1.7, 1.7x3.8, 1.7x7.8, “mixer 1” and “mixer 5”), but the production technology enables the company to create custom sizes to customer specification at any time. All the materials are manufactured in Italy, and the company sees the Made in Italy mark as a sign of design style, research, manufacturing excellence and the confidence to dare to be different. Achillea mosaics are endorsed with a full complement of certifications: they are frost-resistant and resistant to temperature changes (and therefore suitable for both interior and exterior use); impermeable to water and stains (thus making day-to-day cleaning a whole lot easier); extremely resistant to bending, surface abrasion, cracking and chemical attack.

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SPECIAL MENTION FOR PALAZZETTI AT GERMAN DESIGN AWARD 2015 Palazzetti’s Ecofire® Brian pellet stove earned a Special Mention in the Building and Energy category. Established by the German Design Council, the German Design Award is given to products, projects and personalities from the world of international design and architecture. Palazzetti’s Ecofire® Brian pellet stove, designed by Vito Maggipinto of Palazzetti Design Studio, earned a Special Mention in the Building and Energy category. The clean design combined with technology, extreme versatility and style are Brian’s most important characteristics. Palazzetti’s new offering for the contemporary home features linear, elegant and rigorous styling, while its extremely high degree of modularity allows for unprecedented freedom in the design stage to meet users’ most varied needs. Inside, Brian features the very best of Palazzetti technology, in the shape of the Small 54 fireplace insert - the small-


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est insert in the Ecofire® range, which delivers the performance of a large fireplace in the space of a small pellet stove.

J.K. PLACE OPENS FIRST BOUTIQUE HOTEL IN ROME J.K. Place, one of the world’s bestknown names in boutique hotels, has opened a new hotel in the heart of Rome, on the centrally located Via Condotti. The rooms of the 17th Century building have been furnished in a refined style, and J.K. Place Roma opted for the exclusive design and outstanding quality of Kaldewei bath-tubs and shower trays for its bathrooms. A member of “Leading Hotels of the World”, an international association of luxury hotels, J.K. Place Roma combines its own specific characteristics with the impeccable quality of a 5-star hotel. The hotel was designed by the Italian architect Michele Bönan, who also designed J.K. Place’s hotels in Capri and Florence. Characterised by painstaking attention to detail, the new boutique hotel in

Rome occupies the site of a former school of architecture. The combination of modern and antique design elements and exclusive works of art make the hotel truly special: the 30 rooms and suites, each different from the other, the wood-panelled walls and the bathrooms tiled with Carrara marble all draw inspiration from the pleasures of the “Dolce Vita”. The elegantly furnished bathrooms are fitted with Classic Duo bath-tubs and Kaldewei 3.5 mm enamelled steel Conoflat shower trays. Both products are designed by Sottsass Associati. Classic Duo bath-tubs offer outstanding elegance and functionality: two ergonomic back-rests ensure the utmost comfort, even for two users simultaneously.The stand-out feature of the Conoflat shower system, meanwhile, is the covered drainage outlet, which is centrally positioned and perfectly integrated into the Kaldewei enamelled steel surface. The attractions of the shower include totally unimpeded entry and exit, and are reproduced in the Superplan and Superplan Plus models, which blend harmoniously into the concept of a boutique hotel bathroom.

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BAU 2015 JANUARY 19-24, MUNICH FAIRGROUNDS, GERMANY On 180,000 m2 of exhibition space, BAU will be presenting a display of architecture, materials and systems for commercial and residential construction and interior design, for both newbuild and R&M projects. This next edition of the show, which takes place in Munich from January 19 to 24, 2015, will again be filling up all the available halls at the exhibition center. Here around 2,000 exhibitors from approximately 40 countries will be showcasing a comprehensive range of materials and technologies for planning and construction. BAU brings together all the technologies, products and materials that are used in planning and building. This cross-functionality approach makes BAU an essential information source for everyone involved in planning and building: from investors, planners and architects through to skilled tradesmen and facility managers. Messe München International, the organizer of BAU, expects over 230,000 visitors to attend the event, among them again around 60,000 from abroad.


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STEKÒ BY BRANDONI OPTIMISES SPACE The Stekò designer radiator by Brandoni was specifically conceived for customers who need to make optimum use of the available space in their bathrooms. Thanks to its slim, streamlined shape, it can be installed even in small bathrooms, without compromising on the pleasure of modern, attractive design. Equipped with two hangers, the radiator will keep your towels warm and ready to put on as soon as you step out of the shower or bath. This simple, functional idea also serves to optimise the use of space. Stekò is available in gunmetal or galvanised chrome finishes, in a single height of 1700 mm with electrical power supply and On/Off switch.

5.5 Designers. The listing of these urinals - which had already won a Red Dot Award: Product Design 2014 - underscores the Laziobased company’s ability to rise to the new challenges of the global market, by designing top-quality products that offer the uniqueness and originality that the most discerning architects, interior designers and private customers demand. The ironic, extrovert design language of 5.5 Designers not only provides a contrast to the classic shapes of the urinal, but also gives special consideration to comfort, while at the same time ensuring the utmost ease and practicality of installation and cleaning. As further testimony to the company’s commitment to safeguarding the environment, these urinals have been designed in such a way as to save significant quantities of water at the time of use. Cielo’s goods are Made in Italy, and offer a new concept of styling that puts top quality into industrial products and combines craftsmanship with latestgeneration processes. One of the company’s strengths is its ability to offer complete customisation and a product range that is perfectly suited to both individual and contract customers, as borne out by the prestigious orders won by the company worldwide.

CIELO LISTED IN ADI DESIGN INDEX 2014 For the second time, Cielo, a ceramic sanitaryware manufacturer based in Civita Castellana, has earned a listing in the ADI Design Index - in the 2014 “Design for Living” category - with its Slot, Ball and Mini Ball urinals designed by

Tile International 4/2014

20

POLIGRAPH SPLITS IN TWO SignItaly Poligraph and Fattore P are the names of the two new companies spawned by the restructuring of Poligraph, a company with a 40-year track record in screen-printing, headquartered in Fiorano, in the heart of Italy’s ceramic cluster. So Paride Pini, Chairman of Poligraph, has now officially passed the baton to his daughter Silvia, who was appointed Sole Director, and will manage both companies with the aid of her sister Irene, who is a lawyer. Silvia Pini summed up her plans in just a few words: “Innovation and investment, including the introduction of 3D printers, amongst other updates. Innovation and investment to add to the value of our creativity, because we want to invest in our excellence.” SignItaly Poligraph and Fattore P will now be responsible for the two business lines designated “screen-printing and design” and “communication”. Following in the footsteps of Poligraph, SignItaly Poligraph intends to extend its range of action by moving into industrial graphics for ceramic and textile applications, and the research, production and sale of printing screens and silicone rollers for a wide variety of applications. Fattore P will take care of graphic and promotional communication and company marketing, through partnerships with design, photography, web and display system professionals.


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MAPEI SPONSORS CYCLING WORLD CHAMPIONSHIP Mapei renewed its sponsorship of the Cycling World Championship in 2014, in its capacity as UCI Main Event Partner for the series held in Ponferrada, Spain, from 20 to 28 September. This year’s winner was Michal Kwiatkowski, who thus became the first Polish rider to win a Road Cycling World Championship. Having sponsored previous editions of the Cycling World Championship (Tuscany 2013, Limburg 2012, Copenhagen 2011, Melbourne 2010, Mendrisio 2009 and Varese 2008), Mapei again confirmed its links with a sport that has always been dear to the company and with which it shares the values of effort, teamwork, attention to human resources and the determination to rise to new challenges. What’s more, many of the world-famous cyclists involved in the event cut their teeth at the Centro Mapei Sport in Olgiate Olona. This sponsorship deal gave the company plenty of visibility, because the Mapei logo appeared along the entire route, at the finish line, on the backdrops for the prize-giving and press conferences, on the official cars and on all the communications material. Customers were entertained at a Mapei hospitality area set up at the finish, and the company’s motorhome was dedicated to Mapei Sport, whose personnel were on hand to talk about their work. There was also plenty of media coverage on various TV channels in and outside Europe, and the Mapei advertisement was broadcast on Universal Sport in the USA, NOS in the Netherlands and

Tile International 4/2014

VRT in Belgium. There was also a partnership with the Bike Channel (Sky channel 214), whose team made a daily special on the championship, which was then repeated for a month. As well as sponsoring sport, Mapei contributes to the construction of indoor and outdoor sports facilities worldwide with its products and technologies. For the 2012 London Olympics, Mapei through the company Mondo - supplied the adhesives for the athletics tracks and the sports and hospitality facilities. For the 2014 Sochi Olympics, Mapei supplied products for the construction of the Olympic Village, peripheral accommodations, and infrastructures throughout Russia. Mapei products and systems were also used in the construction of several stadiums in Brazil for the 2014 Football World Cup, with particular reference to the Pernambuco Arena and the Castelão Fortaleza stadium.

PISCINE CASTIGLIONE FOR HILTON HOTELS WORLDWIDE Piscine Castiglione, a leading Italian manufacturer of swimming pools, known on export markets under the Myrtha® Pools brand, has been selected as a supplier for the construction of aquatic facilities in the hotels and resorts of the prestigious Hilton Hotels Worldwide chain, whose best-known brands include Waldorf Astoria, Conrad, Hilton, Double Tree, Embassy Suites, Hilton Garden Inn, Hampton, Homewood Suites, HOME 2 and Hilton Grand Vacations.

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“We are delighted to have been selected by Hilton,” commented Roberto Colletto, Managing Director of Piscine Castiglione. "Our technology will be a big asset to Hilton’s facilities, and will significantly enhance their aquatic areas, by offering customers an improved environment and premium experience, while at the same time reducing the costs and maintenance requirements associated with traditional construction methods.” The exclusive Myrtha technology, patented by Piscine Castiglione, offers a range of benefits, including millimetric precision, the possibility of construction on any type of soil, low maintenance, long service-life and - last but not least environmental sustainability, an issue that the hotel chain also takes very seriously, as Roberto Colletto points out: “Myrtha® is currently the most environment-friendly technology on the market because of its reduced use of water, energy and chemicals; and we know that these are important considerations for Hilton Hotels Worldwide.” The photo show a view of the swimming pools at the Hilton Hotel, Rome.


www.progressprofiles.com

With a glance always oriented to the future.

studioverde

Warmth and Comfort in Every Room

PRODESO hEat SyStEm Electrical floor heating system The Made in Italy alternative PRODESO HEAT SySTEM by Progress Profiles combines the benefit of an underlayment membrane with the comfort and convenience of electrical radiant floor heating. The Prodeso Heat Membrane can be installed directly over the entire subfloor as an uncoupling, crack isolating and waterproofing membrane, making it possible to install underfloor electric heating even on problematic substrates such as wood and cracked screeds. The Prodeso Heat Cable is installed in the areas where heat is desired and tiling can begin immediately after the hearing cable is in place. No additional steps are required. PRODESO HEAT SySTEM is a revolutionary and cost effective way to add warmth and comfort to your cold surfaces.

Progress Profiles SpA

Certificated company UNI EN ISO 9001:2008

UNCOUPLING / CRACK ISOLATION

VAPOR AND MOISTURE MANAGEMENT

WATERPROOfING

LOAD DISTRIBUTION


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HANSGROHE APPOINTS NEW CEO With effect from 1 October, Thorsten Klapproth took over from Siegfried Gänßlen as CEO of Hansgrohe SE. Thorsten Klapproth had spent the previous 10 years of his career as CEO of Württembergische Metallwarenfabrik AG. After studying business administration at Braunschweig, Munich and Augsburg, Thorsten Klapproth held management positions in Distribution and Marketing at Siemens and Bosch-Siemens, both at their Monaco headquarters and in Santa Clara in the United States. In 1996 he joined Gaggenau, where he was responsible for global sales, marketing and business development, before integrating the company into Bosch-Siemens. Siegfried Gänßlen has been with Hansgrohe for 20 years, including as CEO since 2008. Until May 2015 he will advise Keith Allman, CEO of Masco Corporation, on the Group’s strategic orientation. Hansgrohe was founded in 1901 in Schiltach, in the heart of the Black Forest, by Hans Grohe, from whom it still takes its name. The company has marked the evolution of the bathroom environment in terms of technology, design and sustainability. Hansgrohe’s shower systems and range of taps and complements have obtained the highest number of patents and international awards in the sector, with the result that Hansgrohe SE is ranked 17th in the International Forum Design (iF), alongside brands such as Volkswagen, Hewlett Packard and Adidas. Hansgrohe’s turnover in 2013 - through the brands Axor, Hansgrohe, Pharo and

Tile International 4/2014

Pontos - exceeded 841 million euros (as against 805 million the previous year). The Hansgrohe Group currently employs 3,500 people, two-thirds of whom are based in Germany.
 Hansgrohe taps and shower systems are fitted in the world’s most exclusive bathrooms, including the Queen Mary II ocean liner, Terminal 5 of London’s Heathrow airport, the Burj Khalifa skyscraper in Dubai, the Federal Chancellery in Berlin and the University of Masdar City in Abu Dhabi.

INFOLOG EARNS ACCLAIM FROM CERAMIC MANUFACTURERS At the recent edition of Tecnargilla, Infolog showcased “INTELLIMAG pro-tile” an innovative, GPS-based logistics system that attracted considerable attention from both Italian and foreign visitors. Intellimag pro-tile offers an innovative solution for operational warehouse logistics for the ceramic industry, by completely re-designing the order preparation and fork-lift phases, thereby increasing their efficiency, precision and trace-

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ability, while cutting costs by up to 50%. These results can be obtained by using a specific “GPS warehouse navigator”, which can be fitted to the existing fleet of fork-lifts, combined with the Active Management scheduler and the touchscreen, computerised picking bay for multi-reference pallets (which has been in use in the ceramic industry for many years). “We are very proud of the results we have achieved,” said Giorgio Tesorieri, Chairman of Infolog. “After many years of investment and research into WMS logistics software for ceramic manufacturers, and others, we have succeeded in developing an advanced, innovative system that is comparable to the highest-performance plants and machines in the mechanical engineering and ceramic sectors.” INTELLIMAG pro-tile was developed inhouse by INFOLOG SpA, a Modenabased software house, which has worked for many years as a partner of some of Italy’s largest worldwide ceramic manufacturers. INFOLOG is a by-word for efficient, highperformance solutions for companies. For over 25 years it has been providing companies with practical, leading-edge solutions, by developing systems and packages for the top-level national and international market (WMS and ERP).


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THE MOST DIFFUSED INTERIOR DESIGN SOFTWARE DomuS3D速 is the official software adopted by major manufacturers of furniture, tiles and sanitary ware

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A SIMPLE ONLINE DESIGN TOOL INTEGRATED IN YOUR WEBSITE Your catalogue comes to life in the online project

www.tileplanner.com

A REVOLUTIONARY AND INNOVATIVE TECHNOLOGY, UNIQUE ON THE WORLD COVERINGS MARKET A simple app. One click and you can transform your own home

www.maticad.com


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MORE OPTIONS AVAILABLE WITH NEOLITH As well as a new range of decorations, Neolith is now offering new surface finishes to complement the existing Satin: the latest additions are Polished (flat mirror finish), Silk (matt effect and silky to the touch thanks to the use of Neolith Airless Pistol technology) and Riverwashed (brushed effect). The Neolith brand derives from the latest innovations in industrial Research & Development. It is a 100% natural and fully recyclable product made of clay, feldspar, silica and mineral oxides. With porosity of close to zero, Neolith is stain-resistant and easy to clean, as well as being resistant to wear, abrasion and heat. Its colours, furthermore, are unaffected by UV radiation. Neolith also has the advantage of being very light and easy to install, and is therefore pretty much perfect for all indoor and outdoor applications. As of September, Neolith is also available in a new 6mm thickness, which is

Tile International 4/2014

ideal for both floors and walls. This will initially be available alongside the existing 5mm thickness, but will eventually replace it completely. The new thickness meets all the requirements of building standards and regulations for slim-gauge coverings. Neolith is now available in large formats measuring 150x150, 75x75 and 150x75 cm. Neolith is manufactured in Castellón (Spain) by TheSize, which was formed in 2009, with a view to creating a new type of indoor and outdoor covering material. Launched in 2011, Neolith is made using a sintering technology that has been patented by the company. The minerals and other raw materials are exposed to extreme pressures and temperatures (over 1200 degrees Celsius/2200 degrees Fahrenheit) as part of a cycle that imitates the natural process of rock formation, but condenses into a few hours. Neolith products are currently distributed in over 60 countries worldwide.

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ABK: NEW INVESTMENTS ABK Group recently completed the conversion of its Finale Emilia facility from classic double-fired tile production to large-format panels, consisting of both Auto-leveling® porcelain and the innovative and exclusive Wall&Porcelain technology developed in the ABK laboratories and unveiled at Cersaie 2014. The company has invested 3 million euros in converting its production facility, and now has production capacity of 1.5 million sq.m/year of large-format porcelain and Wall&Porcelain tile. As Chairman Roberto Fabbri explained, the conversion will require “a significant increase in specialist personnel, and following further planned investments will see production double over the next two years.” Thanks to continuous investments in R&D and a range of innovative new products, ABK has achieved double-digit turnover growth over the last two years, driven by a sharp rise in exports and a substantial expansion in the domestic market.


STARLIKE

COLOR CRYSTAL

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FILA AT OXFORD UNIVERSITY Fila Surface Care Solutions has signed another prestigious contract, this time with Oxford University’s Mathematical Institute. Designed by Rafael Viñoly, the Mathematical Institute came under construction in 2006 and was operational by 2013. With a surface area of approximately 25,000 sq.m, the building draws inspiration from the concepts of contemporary design, and is built to high standards of energy efficiency. For the interior coverings, WB Simpson (Midlands) Ltd laid approximately 300 sq.m of Limestone in the lobby and main staircase, and 1,600 sq.m of porcelain tile on the mezzanine, including in the refectory area. - Post-installation cleaning and surface treatment was carried out with FilaCleaner, a pH-neutral detergent that is ideal for acid-sensitive products, such as the Spanish Blue Limestone installed here, because it cleans nonaggressively. Once clean and dry, the surface was then treated with FilaW68, a water-based stain-proofing protector for non-gloss surfaces, which was cho-

Tile International 4/2014

sen because it does not form any surface film and protects without affecting the original appearance. It also attracts LEED credits, is certified by GEV and bears the EC1 Plus mark because of its very low VOC emissions. - The porcelain tiling, by contrast, was washed with Deterdek, an acidic descaling detergent that completely removes post-installation encrustations without adversely affecting the finished surface. Unlike conventional products containing muriatic acid, Deterdek does not corrode trim profiles and other items in steel and aluminium, does not compromise joints, releases no fumes and is safe for both the applicator and the environment. “We are proud that Fila solutions are selected for the cleaning and treatment of important buildings of international interest,” commented Beniamino Pettenon, Chairman of Fila. “The most notable of these include the Armani Hotel in Dubai, the Palazzo della Ragione in Padua, the Square Nine Hotel in Belgrade, Belmonte Castle in Spain, Singapore airport, the presidential palace in Abu Dhabi, the Venaria Reale in Turin and Europe’s largest library, in Birmingham.”

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NEW LAUFEN SHOWROOM IN PRAGUE After a challenging restoration programme, the Gallery Art of Bathrooms, a showroom for the Laufen, Roca and Jika brands, recently opened in the heart of Prague. Laid out over two floors, the gallery occupies a surface area of 700 square metres. The guests at the inauguration of the Prague Gallery Art of Bathrooms included the designers Roberto and Ludovica Palomba. The Palomba Collection is the first project that the two Italian designers have undertaken for Laufen. It comprises ceramics, bath-tubs, furniture and accessories.


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CASETTI EVOLUTION: RELIABILITY AND CHARACTER With years of experience in the manufacture and sale of display systems for showrooms and retail outlets, Casetti Evolution has built up a considerable stock of know-how in the sector. The company’s display systems are designed and manufactured entirely in Italy, with the utmost attention to detail, design, quality and scope for customisation. Casetti Evolution’s range of display units and merchandising systems is currently divided into six different collections, all of which are modular for maxi-

mum adaptability to different spatial requirements, whether involving linear walls, complex corner solutions or single display units. They also come in a range of finishes. Casetti Evolution operates worldwide, and strives to meet the specific requirements of every country and every situation. The company’s strengths include its design, prototyping and construction service, with which it offers display units of any size, tailored to customer specifications. The production process is subject to strict control, and finished products are rigorously inspected prior to delivery.

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Statistics Courtesy of Ceramic World Review

World production and consumption of ceramic tiles Links The second the

“World

consumption

edition of

publication production and of

ceramic

tiles”

produced by the Acimac Survey Department is due to be released in November. Consisting of 256 pages of graphs, tables and comments, it provides detailed analysis of the ten-year trends up to 2013 in industry, market, per capita consumption and export flows in large geographical areas and in the 66 biggest tile producer, consumer, exporter and importer countries. Here we present a preview of the key figures. *** 1) World production and consumption of tiles maintained a robust growth trend in 2013 with respectively 6.4% and 5.9% increases over 2012. Import-export flows also rose by 5.6%, slightly less than the 7% growth reported in 2012. 2) World tile production reached 11,938 million sq.m, 6.4% up on the 11,215 million sq.m of 2012. This growth trend occurred all over the world and in virtually all producer countries, apart from a very small number of cases of countries that main-

Tile International 4/2014

tained the levels of 2012. Asia produced 8,330 million sq.m (8% up on the 7,715 million sq.m of 2012), bringing its share of world production to 69.8%. Production in Europe rose by 4.5%, up from 1,700 million to 1,777 million sq.m, making up 14.8% of world production. In greater detail, the European Union (EU-28) produced 1,187 million sq.m (0.7% up on 2012), while production in nonEU European countries rose from 522 to 590 million sq.m (+13%) due to growth in Turkey and Russia. In the American continent, total production reached 1,458 million sq.m (12.2% of world production). Central and South America produced an extra 20 million sq.m to reach 1,158 million sq.m (+1.8%), while production in North America remained stable at 300 million sq.m. Africa’s production rose from 356 to 368 million sq.m (3.4% up on 2012). 3) World tile consumption reached 11,615 million sq.m (up 5.9% on the 10,967 million sq.m of 2012). Asia maintained its 66.4% share of global demand, increasing from 7,231 million to 7,714 million sq.m (6.3% up on

in text

WORLD MANUFACTURING AREAS 2013 % on world (Sq.mt Mill.) production

AREAS EUROPEAN UNION (28)

1,187

9.9

+0.7

OTHER EUROPE (Turkey included)

590

4.9

+13.0

NORTH AMERICA (Mexico included)

300

2.5

0.0

CENTRAL-SOUTH AMERICA

1,158

9.7

+1.8

ASIA

8,330

69.8

+8.0

368

3.1

+3.4

5

0.0

0.0

11,938

100.0

+6.4

AFRICA OCEANIA TOTAL 2012, less than the growth in production). China and India (and to a lesser extent also Indonesia, Iraq, Malaysia and the Philippines) were the countries responsible for the biggest increases in consumption. Once

again the only area to see a fall in demand was the European Union, where consumption dropped from 890 to 855 million sq.m (down 3.9% following the 5.8% fall in 2012), with almost all countries contributing to

WORLD EXPORTING AREAS AREAS

2013 % on world (Sq.mt Mill.) exports

% var. 13/12

EUROPEAN UNION (28)

788

29.6

+4.9

OTHER EUROPE (Turkey included)

155

5.8

+4.0

NORTH AMERICA (Mexico included)

70

2.6

+2.9

117

4.4

+1.7

1,479

55.6

+7.6

52

2.0

-16.1

0

0.0

-

2,661

100.0

+5.6

CENTRAL-SOUTH AMERICA ASIA AFRICA OCEANIA TOTAL

30

% var. 13/12


Statistics

2nd Edition - 256

WORLD CONSUMPTION AREAS 2013 (Sq.mt Mill.)

AREAS

% on world consumption

% var. 13/12

EUROPEAN UNION (28)

855

7.4

-3.9

OTHER EUROPE (Turkey included)

567

4.9

+10.3

NORTH AMERICA (Mexico included)

453

3.9

+6.3

CENTRAL-SOUTH AMERICA

1,277

11.0

+4.5

ASIA

7,714

66.4

+6.3

701

6.0

+13.2

48

0.4

+20.0

11,615

100.0

+5.9

AFRICA OCEANIA TOTAL the decline. By contrast, demand in non-EU Europe rose from 514 to 567 million sq.m (+10.3%), driven by strong growth in Russia and Turkey. Just as in 2012, the highest percentage growth in 2013 was in Africa (+13.2%),

rising from 619 to 701 million sq.m. All the continent’s biggest consumer countries (Egypt, Nigeria, Morocco, Algeria, Libya, South Africa, Ghana, Tunisia, Tanzania and Kenya) saw increases in consumption. Demand in

INTERNATIONAL TRADE 2013

Central and South America rose by 4.5%, from 1,222 to 1,277 million sq.m, largely driven by Brazil and Argentina. Consumption also rose by 6.3% in North America to reach 453 million sq.m.

(on Total World Consumption)

Domestic sales 76.9%

pages, english or italian text

Import Export 23.1%

4) World exports increased by 5.6% in 2013 from 2,520 million to 2,661 million sq.m, a slower rate of growth than that of the previous 3 years. Exports rose in almost all continents with the exception

31

of Africa (-16.1%), which lost the ground it had gained in 2012 to return to 52 million sq.m. Asia exported 1,479 million sq.m (7.6% up on the 1,375 million sq.m of 2012), equivalent to 55.6% of total world exports. The second largest area in terms of export volumes (with 29.6% of world tile exports) was the European Union, which exported 788 million sq.m (+4.9%) as a result of a further recovery on the part of Spanish and Italian exports. Exports from non-EU Europe increased slightly, from 149 million to 155 million sq.m (+4%). Exports from Central and South America remained stable at 117 million sq.m (+1.7%), while exports from North America rose to 70 million sq.m (+2.9%), boosted by the growth in Mexican exports.

Tile International 4/2014


Statistics

TOP MANUFACTURING COUNTRIES COUNTRY

2009 (Sq.m Mill.)

2010 (Sq.m Mill.)

2011 (Sq.m Mill.)

2012 (Sq.m Mill.)

2013 (Sq.m Mill.)

% on 2013 world production

% var. 13/12

1.

CHINA

3,600

4,200

4,800

5,200

5,700

47.7%

9.6%

2.

BRAZIL

715

754

844

866

871

7.3%

0.6%

3.

INDIA

490

550

617

691

750

6.3%

8.5%

4.

IRAN

350

400

475

500

500

4.2%

0.0%

5.

SPAIN

324

366

392

404

420

3.5%

4.0%

6.

INDONESIA

278

287

320

360

390

3.3%

8.3%

7.

ITALY

368

387

400

367

363

3.0%

-1.1%

8.

TURKEY

205

245

260

280

340

2.8%

21.4%

9.

VIETNAM

295

375

380

290

300

2.5%

3.4%

10.

MEXICO

204

210

219

229

228

1.9%

-0.4%

TOTAL

6,829

7,774

8,707

9,187

9,862

82.8%

7.3%

WORLD TOTAL

8,594

9,634

10,617

11,215

11,938

100.0%

6.4%

Source: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 2nd edition 2014 5) The steady growth in import/export flows over the years does not conflict with our long-held belief that tile is a material that tends to be produced close to the place of consumption. Although world exports stand at 22.3% of production and 23.1% of global consumption, more than half of this volume consists of exports shipped within the same geographical area as that of production (80% of South America’s exports remain in South America, 75% of North America’s exports remain within the NAFTA area, 60% of Asian exports are shipped to oth-

Tile International 4/2014

er Asian countries). The EU is a partial exception in that 50% of its exports are shipped to non-EU countries. This analysis is confirmed by the fact that each continent’s contributions to world production and consumption are similar. In other words, Asia accounted for 69.8% of production and 66.4% of world consumption, while the corresponding figures for Europe (EU + nonEU) were 14.8% and 12.3%, for the Americas 12.2% and 14.9% and for Africa 3% and 6%.

6) As the world’s largest producer, consumer and ex-

32

porter of ceramic tiles, the sheer scale of China’s volumes has been the driving force behind world growth in production, consumption and exports for over 15 years. Although the Chinese industry and market remain difficult to quantify due to the very large discrepancies between the available figures, our estimates suggest that Chinese production totalled about 5,700 million sq.m in 2013 (up 9.6% on 2012), equivalent to 47.7% of world production. This compares with a production capacity calculated by official Chinese sources at around

10 billion sq.m, spread over some 1400 companies and 3500 production lines. Domestic consumption is estimated at 4,556 million sq.m, 39.4% of world consumption (equivalent to per capita consumption of 3.4 sq.m). Although China exported 1,148 million sq.m in 2013, equivalent to 42.9% of the world total, the country’s export growth rates have continued to slow (5.7% yearon-year growth in 2013 compared to 26.6% in 2010, 17% in 2011 and 7.2% in 2012). Saudi Arabia retained its position as the biggest market for Chinese tiles (83 million


Statistics

TOP CONSUMPTION COUNTRIES COUNTRY

2009 (Sq.m Mill.)

2010 (Sq.m Mill.)

2011 (Sq.m Mill.)

2012 (Sq.m Mill.)

2013 (Sq.m Mill.)

% on 2013 world consumption

% var. 13/12

1.

CHINA

3,030

3,500

4,000

4,250

4,556

39.4%

7.2%

2.

BRAZIL

644

700

775

803

837

7.2%

4.2%

3.

INDIA

494

557

625

681

748

6.5%

9.8%

4.

INDONESIA

297

277

312

340

360

3.1%

5.9%

5.

IRAN

295

335

395

375

350

3.0%

-6.7%

6.

VIETNAM

240

330

360

254

251

2.2%

-1.2%

7.

SAUDI ARABIA

166

182

203

230

235

2.0%

2.2%

8.

USA

173

186

194

204

234

2.0%

14.7%

9.

RUSSIA

139

158

181

213

231

2.0%

8.5%

10.

TURKEY

138

155

169

184

226

2.0%

22.8%

TOTAL

5,616

6,380

7,214

7,534

8,028

69.3%

6.5%

WORLD TOTAL

8,581

9,533

10,475

10,967

11,615

100.0%

5.9%

Source: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 2nd edition 2014 sq.m, -4.6%), followed by Nigeria (60 million sq.m, +23.5%), the United States, Thailand, Brazil, South Korea and the Philippines. By contrast, China saw very strong growth in terms of export value. The country’s 2013 export turnover totalled US $7.89 billion (24.3% up on the $6.35 billion of 2012), and the average selling price rose from 5.85 to 6.88 $/ sq.m (+17.6%). 7) With a further 7.4% growth in exports to 318 million sq.m, Spain consolidated its position as the world’s second largest exporter. It also continued its recovery in terms of production

with output volumes reaching 420 million sq.m (+4%), confirming the country’s position at 5th in the rankings of world producers. Domestic demand continued to fall, dropping from 109 to 102 million sq.m (-6.4%). With the sole exceptions of France (still the second largest foreign market), United Arab Emirates, Iraq, Portugal, Greece and Kuwait, sales increased in all the major export markets, with Saudi Arabia maintaining its top position (33.6 million sq.m). The biggest increase was in Libya (now the third largest market), where exports rose in just

a year from 8.3 to 18.9 million sq.m. In 2013 the breakdown of Spanish exports by volume was Europe 35% (47% in value), Asia 32% (26% in value), Africa 24% (17% in value) and the Americas between 9% and 10%. Export value rose to 2,240 million euros (+7.6%) with an average price remaining stable at 7 €/sq.m, enabling the Spanish tile industry to close out 2013 with a total turnover of 2,796.7 million euros (+5.3%).

8) In 2013 Italy saw a very small decline in production (-1%) to 363 million sq.m, but a recovery in to-

33

tal sales to reach 389.3 million sq.m (+1.9%). Domestic sales continued to fall (from 93 to 86.5 million sq.m, -7.2%), generating a turnover of 856 million euros (-6.8%); exports rose both in volume (from 289 to 302.7 million sq.m, +4.8%) and in value (from 3,662 to 3,870 million euros, +5.7%). The sector’s total turnover was 4.73 billion euros (+3.2%). Exports to Western Europe, the biggest market for Italian tile (48.8% of total Italian exports), remained almost unchanged at 148 million sq.m (-0.8%). Exports rose in all other geographical areas: +11.7% in the NAFTA mar-

Tile International 4/2014


Statistics

average export price (€/sq.m)

value 2013 (million €)

% var 13/12

% on 2013 world exports

% on 2013 national production

2013 (Sq.m Mill.)

2012 (Sq.m Mill.)

2011 (Sq.m Mill.)

COUNTRY

2010 (Sq.m Mill.)

TOP EXPORTING COUNTRIES

1.

CHINA

867

1,015

1,086

1,148

20.1%

42.9%

5.7%

5,943

5.2

2.

SPAIN

248

263

296

318

75.7%

11.9%

7.4%

2,240

7.0

3.

ITALY

289

298

289

303

83.5%

11.3%

4.8%

3,870

12.8

4.

IRAN

54

65

93

114

22.8%

4.3%

22.6%

n.a.

n.a.

5.

TURKEY

84

87

92

88

25.9%

3.3%

-4.3%

455

5.2

6.

MEXICO

57

63

68

80

35.1%

3.0%

17.6%

264

3.3

7.

BRAZIL

57

60

59

63

7.2%

2.4%

6.8%

203

3.2

8.

UAE

44

48

50

51

54.3%

1.9%

2.0%

n.a.

n.a.

9.

INDIA

16

30

33

51

6.8

1.9%

2.0

n.a.

n.a.

10.

POLAND

33

36

41

48

36.1%

1.8%

17.1%

220

4.6

TOTAL

1,749

1,965

2,108

2,264

25.3%

84.5%

7.0%

WORLD TOTAL

2,128

2,346

2,520

2,661

22.5%

100.0%

5.5%

Source: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 2nd edition 2014

kets (41 million sq.m, 13.5% of Italian exports), +3.9% in Central and Eastern Europe (38 million sq.m), +1.5% in the Balkans (15 million sq.m), +17.6% in the Far East (15 million sq.m), +15.2% in the Gulf states (12 million sq.m), +29.8% in North Africa and the Middle East (12 million sq.m) and +19.8% in Latin America (6 million sq.m). A focus on the Italian tile industry is published on page 64.

9) The three biggest exporter countries - China, Spain and Italy - ac-

Tile International 4/2014

counted for 66.1% of world exports last year. Italy maintains the top position in terms of two criteria, export share and average price. It exports 83.5% of production compared to the 75.7% of Spain and the approximately 20% of China. But above all it is Italy’s average export price of 12.8 €/sq.m that demonstrates its world leadership position, ahead of the 7 €/sq.m of Spain, the 5.2 €/sq.m of China and Turkey and the 4.6 €/ sq.m of Poland (followed by the other countries).

10) In 2013 Brazil maintained its position as the world’s second largest producer and consumer country. Production has been increasing steadily for over 20 years and reached 871 million sq.m in 2013 (up 0.6%, slower than the average trend in recent years), while domestic consumption rose to 837 million sq.m (+4.2%). Exports, shipped almost entirely to Latin America and the United States, showed a slight recovery to reach 63 million sq.m, while imports rose to 50 million sq.m, mostly from China. Anfacer is fore-

34

casting growth rates of between 4% and 6% in 2014. Production is expected to reach 917 million sq.m, consumption 837 million sq.m and exports 67 million sq.m, with an estimated installed production capacity at the end of the year of 1,038 million sq.m. A focus on Brazil is published on page 70. 11) India was once again the world’s third largest tile producer and consumer country in 2013. Production increased to 750 million sq.m (+8.5%) and domestic consump-


Statistics

% var. 13/12

% on 2013 world imports

% on 2013 national consumption

2013 (Sq.m Mill.)

2012 (Sq.m Mill.)

2011 (Sq.m Mill.)

2010 (Sq.m Mill.)

COUNTRY

2009 (Sq.m Mill.)

TOP IMPORTING COUNTRIES

1.

USA

126

130

137

147

168

71.8%

6.3%

14.3%

2.

SAUDI ARABIA

116

117

134

155

155

66.0%

5.8%

0.0%

3.

IRAQ

45

66

80

105

121

100.0%

4.5%

15.2%

4.

FRANCE

100

104

110

107

96

82.8%

3.6%

-10.3%

5.

NIGERIA

83

86

90

89

89

80.9%

3.3%

0.0%

6.

GERMANY

31

36

47

61

84

90.3%

3.2%

37.7%

7.

RUSSIA

38

51

63

72

80

34.6%

3.0%

11.1%

8.

THAILAND

28

37

46

52

68

37.8%

2.6%

30.8%

9.

SOUTH KOREA

55

59

63

61

65

61.3%

2.4%

6.6%

10.

UAE

25

30

4

41

53

98.1%

2.0%

29.3%

647

716

774

890

979

63.6%

36.8%

10.0%

1,856

2,128

2,346

2,520

2,61

22.9%

100.0%

5.5%

TOTAL WORLD TOTAL

Source: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 2nd edition 2014 tion to 748 million sq.m (+9.8%). As a result of its steady growth in exports (51 million sq.m in 2013), India is now the world’s 9th largest exporter country. At the same time it has also increased imports, mainly from China, reaching 45 million sq.m. 12) With a production of 500 million sq.m, exports of 114 million sq.m (+22.6%) and domestic consumption of 350 million sq.m (-6.7%), Iran retains its position as the fourth largest producer and exporter country (79% of its exports are shipped to Iraq,

340 million sq.m) and consumption (up 22.8% from 184 million to 226 million sq.m), which was almost entirely met by local production. These are both all-time records for the Turkish tile industry. On the other hand, Turkey was the only major exporter to see a decline in export volumes last year, down from 92 to 88 million sq.m (-4.3%) after 3 consecutive growth years. But in spite of this small fall in volume, it achieved a new record in terms of value with export turnover up 3.1% to $605 million (455 million eu-

the rest to other neighbouring markets). It has now dropped to fifth place in terms of consumption after being overtaken by Indonesia, which last year marked up 5.9% growth in domestic demand (360 million sq.m) and an 8.3% rise in production (390 million sq.m). 13) Amongst the world’s top 10 producer, consumer and exporter countries, Turkey was the country with the highest growth rates in 2013 in terms of both production (up 21.4% from 280 million to

35

ros). The top export markets for Turkish tiles in terms of value were Germany ($61 million, -7.2%), Israel ($59.4 million, +2.1%), Iraq ($47.7 million, -21.4%) and the UK ($47.4 million, +12.4%). Iraq has become Turkey’s top export market in terms of volumes at 10.7 million sq.m (+0.5%). A focus on the Turkish tile industry is published on page 76. 14) In 2013 the top 10 importer countries imported a total of 979 million sq.m of tiles, equivalent to 36.8% of total world im-

Tile International 4/2014


Statistics

port/export flows. In the relevant table we have included the shares of each country’s total consumption covered by imports. Imports made up more than half of domes-

since 2012, now led once again by the United States with 168 million sq.m of imported tiles (+14.3%). This equates to 71.8% of domestic consumption, which has ris-

tic consumption in all countries apart from Russia and Thailand, while in Iraq they covered 100% of demand. The rankings of the top importers have changed

en to 234 million sq.m (+14.7%). The growth in demand prompted a bigger rise in imports than in domestic production, which amounted to 70 million

FINANCIAL STATEMENTS ANALYSIS WORLD MANUFACTURING COMPANIES:

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HEAVY CLAY Available from February 2015 MORE THAN 200 COMPANIES SANITARYWARE Available March 2015 MORE THAN 100 COMPANIES

FINANCIAL STATEMENTS AN 3-year series: 2011-2013 3 anni di dati: 2011-2013 Is the company growing or decreasing? L’azienda ha valori in crescita o in contrazione? Assets, liabilities and capital structure Struttura dell’attivo e del passivo Balance Sheet Stato patrimoniale Income statement

ACIMAC RESEARCH DEPARTMENT mr. Luca Baraldi studi@acimac.it T. +39 059 510336 Tile International 4/2014

Conto economico Liquidity and Financial Structure Ratios Indici di liquidità e struttura finanziaria Is the company’s financial structure well-balanced? L’azienda ha una struttura finanziaria equilibrata?

36


Statistics

sq.m - partly controlled by Italian groups. There was an increase in import volumes from the four biggest supplier countries, namely China (+17%), Mexico (+9%), Ita-

(+18%), followed by China ($448 million, +32%), Mexico ($299 million, +12%) and Spain ($143 million, +19%). Imports of Turkish tiles in volume increased by 29% (32% in

ly (+15%) and Spain (+26%). If we look at import values the rankings are reversed, with Italy the market leader with a CIF value of $584 million

WORLD PRODUCTION AND CONSUMPTION OF CERAMIC TILES • Tile Production, consumption, export and import data by macro-regions and single countries • Time series: 2004-2013 • 66 countries examined

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NALYSIS: MAIN CONTENTS Profitability, structure, operational, per employee rations and indexes Indici di redditività, struttura, operativi, per dipendente

Comparison between the company indexes and ratios with national and international ones Confronto dei valori aziendali con i valori medi nazionali e internazionali di redditività Does the company perform better than its competitors? L’azienda performa meglio o peggio dei suoi competitors?

Financial stability and default probability ratings Rating di stabilità finanziaria e rischio default Is the company stable and solid? L’azienda è solida?

37

value) and shipments of Colombian tiles by 10%. Imports from Brazil remained stable (+0.3%), while volumes shipped from Peru and Thailand fell.

15) Saudi Arabia, the world’s second largest importer country, maintained its level of imports at 155 million sq.m, 66% of consumption. Domestic demand has continued its rapid growth to reach 235 million sq.m in 2013, encouraging the local industry to make investments in production capacity. Production continued to rise in 2013, here expanding from 85 to 90 info million sq.m (including 57 million sq.m produced by Saudi Ceramics) and will further increase. 16) Two of the largest tile importer and consumer countries, France and Germany, showed fairly similar trends in 2013, with further small falls in domestic demand (France 116 million sq.m and Germany 110 million sq.m). This in turn pushed down imports (France 96 million sq.m and Germany 89 million sq.m). By contrast, Russia saw further growth in domestic demand to 231 million sq.m (+8.5%), which was met by both an increase in domestic production (from 154 to 166 million sq.m, +7.8%) and a rise in imports from 72 to 80 million sq.m (+11.1%). The big players in the sector »»

Tile International 4/2014


Statistics

THE BIG PLAYERS IN THE SECTOR

4

Main Tile Brands / Companies

RAK

estimates on official company data

Tile plants / Location

3

30%

Employees (total group)

SCG Group

200-220

Total turnover (mill. €)

2

200-220

Turnover only TILE segment (mill. €)

USA

Exports share

Mohawk Industries, Inc

Installed capacity (mill. m2)

Country

1

Production (mill. m2)

Group / Company

To supplement the world tile production and consumption figures, we are presenting the key data for the sector’s leading groups and companies, ranked by output volumes and updated to 31/12/2013. Where available we also provide the figures for export share, number and location of production plants (in the tile segment), and turnover generated purely from the sale of ceramic tiles. This allows for a more even comparison between large groups which often operate in multiple segments of the ceramic industry (sanitaryware, tableware, heavy clay) and supply chain (raw materials, adhesives, distribution), as well as other sectors (bathroom and kitchen furnishings, non-ceramic surface coverings, building materials, chemicals, etc.). To provide a more complete picture of group size, we also include total or consolidated turnover, the segments that generated this turnover and the number of employees. The figures were supplied directly by the companies or in some cases estimated or obtained from public sources. However, the rankings are not exhaustive. The lack of a sufficient quantity of data means that a number of groups have been omitted, including the largest Italian group, Concorde Group, which with a total turnover of more than 600 million euros (estimated) is not just the world’s third largest group in terms of tile segment revenues but also one of the top

$ 2,677 mill.

$ 7,349 mill. (tiles, carpet, laminate e wood)

>32,000

15 in North America, Mexico, Europe, Russia, China

Marazzi, Ragno, Dal Tile, American Olean, Kerama Marazzi

Thailand

205.0

225.0

10

671.0

9,581.0 (building products, chemicals, others)

14,000

Cotto, Prime, Mariwasa, 21 Thailand, 7 Vietnam, Sosuco, Campana, Kia, 4 Indonesia, 1 Philippines DK, Trend

UAE

115.0

119.0

85

503.0

671.0 (tiles, sanitary, tableware)

14,000

10 UAE, 1 Bangladesh, 1 Sudan, 1 China, 1 India, 1 Iran

RAK Ceramics

Lamosa

Mexico

105-110 estimates

140.0

27

400.0

530.2 (tiles, sanitaryware, adhesives)

3,500

9 in Mexico

Lamosa, Porcelanite, Firenze, Italica

5

Incefra

Brazil

63.4

68.0

8

182.7

182.7

1,300

3 in Brazil

Incefra, Incenor, Tecnogres, Luxory

6

Majopar

Brazil

63.0

70.0

3

n.a.

n.a.

771

1 in Brazil

Majopar

7

Rovese

Poland

60.9

68.7

72

308.8

464.8 (tiles, sanitaryware, others

7,137

10 in Poland, Russia, Romania, UK, Germany

Cersanit, Opoczno, Meissen Keramik, Pilkington, Mito

8

Cecafi

Brazil

58.6

59.0

9

93.4

93.4

1,107

4 in Brazil

Cecafi, Pisoforte

2,800

2 in Thailand

Dynasty Tile Top

9

Dynasty

10

Saudi Ceramics

11 Kale Group 12 Mulia

Thailand

57.0

69.0

2

165.0

186.0 (tiles, sanitaryware, others)

Saudi Arabia

57.0

n.a.

6

n.a.

215.7 (tiles, sanitaryware)

4,000

5 in Saudi Arabia

Saudi Ceramics

Turkey

53.0

69.0

25

260.0

330.0 (tiles, bathroom products)

3,794

22 Turkey, 1 Italy

Canakkale Seramik, Kalebodur, Edilcuoghi, Edilgres, Campani

Indonesia

n.a.

62.0

n.a.

310.0

n.a.

6,900

8 in Indonesia

Mulia

India

50.0 estimates

n.a.

248 (tiles, sanitaryware, kitchen)

n.a.

11 in India

H&R Johnson, Marbonite, Endura

13 H&R Johnson

Tile International 4/2014

54.0

2

38


Statistics

15 in terms of production volumes. Likewise, the largest Egyptian group, Cleopatra, would fall within the top 10 as it has an installed capacity of around 100 million sq.m/year. The same applies to a number of Chinese manufacturers with a capacity above 35 million sq.m/year. *** The rankings are led by two giants which effectively run neck and neck with output volumes in excess of 200 million sq.m. Alongside the Thai group SCG stands the American group Mohawk Industries, Inc, which following the acquisition of Marazzi Group in April 2013 consolidated its tile segment operations at US $2,677 million (around 2,000 million euros), 65.7% up on 2012 (source: Mohawk Industries, Inc “2013 Annual Report”). We estimate its production at between 200 and 220 million sq.m (in 2012 Marazzi produced 97 million sq.m, sold at an average price of 8.8 €/sq.m). RAK (UAE) and Lamosa (Mexico) contend 3rd and 4th place with a production of between 110 and 115 million sq.m each, while more than 20 companies lie in the range between 33 and 63 million sq.m. Apart from Concorde, no other Italian group has a production above 30 million sq.m, although another 5 stand amongst the world’s 15 largest groups in terms of turnover: Fiandre-Iris (5th), Florim (7th), Panaria and Casalgrande Padana (11th and 12th) and Coop. Imola (15th).

Installed capacity (mill. m2)

Exports share

Turnover only TILE segment (mill. €)

Total turnover (mill. €)

Employees (total group)

49.2

49.2

82

234.0

325 (tiles, others)

1,010

5 in Spain

Pamesa, Pamesa Brazil

Argentina

49.0

52.0

1

215.0

n.a.

2,292

8 in Argentina, Peru, Colombia, Mexico, Chile

Ceramica San Lorenzo, Cordillera

Mexico

45.0 estimates

56.0 estimates

n.a.

270.0

n.a.

1,800

5 in Mexico

Vitromex, Construpiso

Arwana Citramulia

Indonesia

44.2

45.0

1

84.0

84.0

2,000

4 in Indonesia

Arvana

18 Lasselsberger

Austria

44.0

50.0

50

n.a.

250.0 (tiles, raw materials)

3,000

5 Czech Rep., 2 Hungary, 1 Romania, 1 Russia

Rako, Cesarom, LB, Zalakeramia

India

39.7

45.2 (54 in 2014)

1

238.2

240.0 (tiles, sanitaryware)

2,230

7 in India

Kajaria

20 Interceramic

Mexico

37.8

44.0

32

292.9

389.9 (tiles, sanitaryware, others)

4,330

3 Mexico, 1 USA

Interceramic

21 White Horse

Malaysia

37.0

55.2

16

152.0

152.0

1,706

2 Malaysia, 1 Vietnam, 1 Taiwan

White Horse Ceramic

Spain

35.0

45.0

n.a.

n.a.

1,572.0 (tiles, sanitaryware, distribution)

n.a.

5 in Spain, Brasil, USA,

Roca, Incepa USCT, Laufen (USA)

Colombia

34.2

39.9

11

173.0

398.0 (tiles, sanitaryware)

13,000

5 in Colombia

Corona, Orchid

South Africa

33.5

38.5

17

88.0

102.0 (tiles, sanitaryware)

710

4 South Africa, 1 Australia

Ceramic Industries, Centaurus, Pegasus, Samca, Vitro

Egypt

33.5

33.0

46

75.5

156.8 (tiles, sanitaryware, others)

6,500

5 (incl. sanitaryware) in Egypt

Lecico

14 Pamesa

15

San Lorenzo (Etex Group)

16 Vitromex

17

19 Kajaria

22 Roca

23 Corona

24

Ceramic Industries

25 Lecico

39

Main Tile Brands / Companies

Tile plants / Location

Production (mill. m2)

Spain

Group / Company

Country

Entire contents Copyright ACIMAC - ALL RIGHTS RESERVED

Tile International 4/2014


Statistics

Italian tiles see recovery in export markets

Figures for the various segments of the Italian ceramic industry were unveiled recently at the Confindustria Ceramica 2014 Members’ Meeting. The industry currently consists of a total of 236 Italian producers of tiles, sanitaryware, tableware and refractory materials with a combined workforce of 27,000 employees. In 2013, they reported a total turnover of 5.5 billion euros, 75% of which was generated by exports. The tile sector continues to account for the lion’s share of turnover with 4.73 billion euros, while the other three segments generated a combined turnover of 740 million euros.

The ceramic tile industry In 2013 the Italian tile industry achieved a total production of 363.4 million sq.m (1% down on 2012), produced by 156 companies (3 fewer than in 2012) with 20,537 employees (-3.83%). Sales totalled 389.3 million sq.m (+1.85%), including 86.5 million sq.m in the domestic market (a further 7.2% fall on 2012) and 302.7 million sq.m of exports (4.8% up on the previous year). In spite of a further small contraction of 0.8%, Western Europe remained the largest export area (148 million sq.m).

Tile International 4/2014

Exports to the rest of the world grew: Central and Eastern Europe (+3.9%), Balkans (+1.5%), NAFTA area (+11.7%), Latin America (+19.8%), Gulf states (+15.2%), North Africa and the Middle East (+29.8%), and Far East (+17.6%). The total value of sales reached 4.73 billion euros (3.2% up on 2012), with export turnover growth (3.87 billion euros, +5.7%) offsetting the further drop in domestic sales (856 million euros, -6.8%). Although the investments made in the sector fell by 12% (225 million euros, 4.7% of total turnover), the 2014 forecasts suggest fresh 10% growth to a total of almost 250 million euros. The biggest area of investment in the sector is the introduction of new technologies for the production of large and very large sizes. So ultimately the 2013 results reveal a recovery in the sector, a situation that is expected to be maintained in 2014. After years of decline, the first quarter of this year saw an upturn in demand for Italian tiles in Western European countries. Markets performed particularly strongly in Germany (+16.5%), France (+10.2%) and the UK (+29.2%). Results were also very positive in Hungary (+42.7%), Czech Republic (+15%) and the Baltic area (+43.1%). By contrast, the situation remained stag-

nant in non-European countries, with first-quarter turnover stable (+2.38%) after strong growth in 2013. Sales fell in Russia (-16%), largely due to the devaluation of the rouble, the conflict in the Caucasus region and the slowdown in the domestic economy, and likewise in the Gulf region; by contrast, exports to Africa (+12.1%) and Australia/Oceania (28.6%) performed well. According to the Prometeia forecasting report, the Italian tile industry is expected to close out 2014 with a 2.2% increase in output volumes and 2.5% growth in sales. Domestic demand will continue to fall (-2.4%), offset by a further 4% growth in exports, this year driven by sales in Western Europe (5% growth expected). Commenting on the results,

40

Confindustria Ceramica chairman Vittorio Borelli stressed Italy’s severe competiveness gap compared to international rivals and the continuing difficulties of the sector. “A few problems remain to be solved, most notably the high cost of energy due to inadequate infrastructures in Italy (e.g. the lack of LNG terminals) and the fiscal and quasi-fiscal burdens that weigh heavily on companies’ bills,” he said. Looking at the strategic European market, where Italy faces fierce competition from the Turkish and Spanish industries, Borelli noted the importance of the introduction in 2011 of anti-dumping duties on imports from China. These duties effectively cut Chinese imports by half from 60 to 30 million sq.m and will need to be renewed when

TAB. 1 - The Italian ceramic tile industry 2012

2013

Var % 2012/2011

Companies

159

156

-1.9%

Employees

21,355

20,537

-3.8%

Production (mill. m2)

367.2

363.4

-1.1%

Total salesi (mill. m )

382.2

389.3

+1.9%

93.2

86.5

-7.2%

Exports (mill. m2)

289.0

302.7

+4.8%

Investments

255.5

224.6

-12.1%

4,581.0

4,726.0

+3.2%

919.0

856.0

-6.8%

3,662.0

3,870.0

5.7%

2

Domestic market (mill. m2) (mill. €)

Total Turnover (mill. €) Domestic sales (mill. €) Exports (mill. €) Source: Confindustria Ceramica


Statistics

TAB. 2 - Results and forecasts for the Italian ceramic tile industry 2013 levels (mill. m2) Domestic sales

Var % 2011

87

Total exports

2012 -7.0

2013 -18.9

2014

2015

-7.2

-2.4

-0.3

303

3.1

-3.1

4.8

4.0

4.6

Western Europe

148

2.7

-6.3

-0.8

5.0

3.5

Central-Eastern Europe

38

7.8

-4.6

3.9

1.7

3.9

Balkans

15

5.5

-10.6

1.5

2.0

2.6

Nafta

41

-8.4

6.5

11.7

2.1

8.7

Latin America

6

37.7

1.6

19.8

3.6

6.0

Gulf countries

12

-4.9

1.3

15.2

1.5

5.7

North Africa-Middle East

12

3.2

5.3

29.8

1.1

4.7

Far East

15

11.1

0.6

17.6

3.0

5.2

Rest of the world

15

20.4

9.4

10.8

11.8

6.2

Total sales

389

0.1

-7.5

1.8

2.5

3.6

Production

363

3.2

-8.1

-1.0

2.2

3.6

National Consumption

100

-8.1

-19.7

-6.8

-2.5

-0.4

13

-14.4

-24.9

-4.1

-3.2

-1.0

Imports

Source: Prometeia “Osservatorio previsionale sul mercato mondiale delle piastrelle di ceramica”

TAB. 3 - The Italian sanitaryware, tableware and refractory industry in 2013 Sanitaryware

Tableware

Refractories

Companies

36

9

35

Employees

3,723

675

2,125

Production

3.85 (mill. pieces)

13.0 (ton x 000)

421.2 (ton x 000)

Total sales

3.6 (mill. pieces)

13.0 (ton x 000)

442.7 (ton x 000)

1.9

10.4

279.7

Domestic market

1.8

2.6

163.0

Total Turnover (mill. €)

Exports

308.4

40.0

392.8

Domestic sales

204.2

30.0

238.3

Exports

104.2

10.0

154.5

Source: Confindustria Ceramica

41

they expire in two years’ time. To inject fresh life into the domestic construction market, the association is hoping that the 55% and 65% tax concessions for renovation work will be renewed for the coming years following their expiry at the end of 2014.

Production of sanitaryware, refractories and tableware In 2013, the Italian ceramic sanitaryware industry produced a total of 3.8 million pieces (6.8% down on 2012). This output was produced by 36 companies, 32 of which are located in the Civita Castellana district (province of Viterbo), with 3,723 employees. Sales totalled 3.6 million pieces (-6.1%), generating a turnover of 308.4 million euros (-8.7%), of which 204 million euros was generDel Conca "Fast" ated by domestic sales and 104.2 million euros by

Tile International 4/2014


Statistics

exports. Refractory material production totalled 421,172 tons (10.1% down on 2012), produced by 35 companies with

2,125 employees. Sales dropped to 442,694 tons (-9.2%), including 279,680 tons (-12.7%) in Italy. The total turnover of 392.8 mil-

lion euros consisted of 238.3 million euros from domestic Italian sales (-11.2%), 91.7 million euros from exports within the EU (-4.3%) and 62.8 mil-

lion euros from exports outside the EU (+0.3%). Only 9 companies manufacture tableware at an industrial level. In 2013 they pro-

THE PERFORMANCES OF THE TOP ITALIAN COMPANIES IN 2013

Marazzi-Dal Tile Mohawk Industries, Inc (ceramic tile segment only) 1

Concorde Group

Turnover (mill. €)

% var 13/12

USD 2,677 mill.

65.7

Production (mill. m2)

Group / Company

Employees

The growth in turnover of the Italian tile industry in 2013 is reflected in the strong overall performance of the largest groups and companies in the sector, as revealed by the exclusively survey conducted and published for the first time by the magazines Tile Italia and Tile International and summarised below. Although not an “Italian turnover”, we feel it is useful to include the consolidated turnover of Mohawk Industries deriving solely from its operations in the tile sector (US $2,677 million, source: Mohawk Industries, Inc “2013 Annual Report”), which was partly generated by the Italian production facilities of Marazzi

Exports share

>32,000

200-220 (estimates Tile Edizioni)

n.a.

North-South America, Europe, Russia, Asia

Marazzi, Ragno, Dal Tile, American Olean, Kerama Marazzi

n.a.

n.a.

Novoceram (France) Italon (Russia)

Atlas Concorde, Keope, Supergres, Mirage, Caesar, Marca Corona, Refin Granitifiandre, Iris, Eiffelgres, Ariostea, La Ceramica, Matimex, FMG, Arcarel, Tecnomix, Technoriunite,

n.a. (573.8 in 2012, including only the Italian ceramic tile brands)

Production units abroad

Brands/Companies

2

Fiandre-Iris Group

440.0

4.8

1,600

18.4

75%

Stonepeak (USA) Porcelaingres (Germany)

3

Finfloor Group

325.8

3.3

1,297

23.0

84%

Florim USA

Florim (Floor Gres, Cerim, Casamood, Rex, Casa dolce Casa, Slim/4+)

Lea North America, Florida Tiles (USA); Margres, Love Ceramic Tiles, Gres Panaria (Portugal)

Panaria, Lea, Fiordo, Cotto D’Este, Blustyle,

4

PanariaGroup

273.0

-2.5

1,741

13.0

76%

5

Casalgrande Padana

272.7

-0.8

1,042

22.5

72%

Casalgrande Padana, Alfa Lux, Saime-San Prospero, Riwal, Eurodomus

6

Coop. Ceramica Imola Group

257.6

0.4

1,648

18.7

76%

Coop. Ceramica d’Imola, Coop. Cer.Imola North America, Imolatecnica, Imex Top 32 (Poland)

7

Emilceramica Group

190.0

11.8

538

7.1

84%

Zeus (Ukraine, jv)

Emilceramica, Ergon, Provenza, Viva, Emilamerica (USA), Caolino Panciera

8

Ricchetti Group

184.1

-2.4

1,415 (966 outside Italy)

11.3

89%

Cinca (Portugal), Pukkila (Finland), Klingenberg Dekoramik (Germany)

Ricchetti. Cisa, Cerdisa, Evers (Denmark) Hoganas (Sweden)

9

Faetano Del Conca Group

121.3

0.1

480

10.7

75%

Del Conca USA

Del Conca, Faetano, Pastorelli, Produco

10

Gold Art Ceramica Group

106.6

10.2

407

12.6

60%

Gold Art, Energieker, Manifattura Cotto Tuscania, Ceramica Mandrio Correggio, Il Cavallino, Gold Art Polska

Tile International 4/2014

42


Statistics

duced a total of 13,000 tons, 80% of which was sold on the domestic market. Turnover totalled 40 million euros, about 30% of which was generated

from exports. One particularly important development was the introduction in May 2013 of antidumping measures on imports of Chinese tableware

to Europe, which will result in the application of duties of between 13.1% and 36.1% on Chinese exporters over the next 5 years.

This measure has already resulted in a 40% reduction in imports from China to about 200,000 tons per year 5

Employees

Production (mill. m2)

(acquired in April 2013). As a standard of comparison, note that Marazzi Group’s consolidated 2012 turnover was more than 857 million euros, 81% of which was generated from exports, and that total production at its facilities in Italy, Spain, France, USA and Russia amounted to over 97 million sq.m. Also in 2012, Mohawk Industries, Inc. reported a consolidated ceramic segment turnover of US $1,616 million. Tile Edizioni estimates Mohawk Industries’ total tile production to be around 200-220 million sq.m Entire contents Copyright Tile Edizioni srl - ALL RIGHTS RESERVED Exports share

11

ABK Group

104.0

7.3

340

5.0

55%

Abk, Flaviker, Ariana, Abksir, Hardkoll

12

Serenissima Cir Group

102.5

-6.1

556

6.6

63%

Serenissima, Cir, Capri, Cercom, Cerasarda, Momo Design, Exe, Islatiles

13

Industrie Ceramiche Piemme

85.1

6.5

335

7.1

82%

Piemme, Piemmegres, Siced, Valentino, Club

14

Gresmalt

83.8

4.5

314

11.4

58%

Gresmalt

15

Rondine Group

71.3

13.5

285

7.1

62%

Rondine, Spray Dry

16

Fincibec Group

69.0

2.5

423

n.a.

70%

Monocibec, Naxos, Century

17

Gambini Group

67.0

-1.0

300

8.2

86%

Production units in France: MEG, Parefeuille In Italy: Epoca, Elle-Gi, Manifattura Emiliana, Tempra,

18

Ascot Group

59.7

1.7

259

5.7

73%

Ascot, Dom

19

Coem

55.9

0.4

254

6.9

64%

Coem, Fioranese

20

Ceramiche Sant’Agostino

55.8

8.6

327

2.3

56%

Sant’Agostino

21

Gardenia Orchidea Group

54.0

-15.9

300

3.7

70%

Gardenia Orchidea, Versace

22

Cerindustries

n.a.

-

n.a.

n.a.

n.a.

Cerdomus, L’Astorre, Porcellana di Rocca

23

Novabell Ceramiche Italiane

50.0

12.4

173

3.5

88%

Novabell

24

Ceramiche CCV Castelvetro

n.a.

-

n.a.

n.a.

n.a.

CCV Castelvetro

25

Sichenia Ceramiche Group

n.a.

-

n.a.

n.a.

n.a.

Sichenia, Phorma

26

Polis Manifatture Ceramiche

n.a.

-

n.a.

n.a.

n.a.

Polis

27

CBS Group

33.5

-24.9

170

5.5

40%

La Guglia, Kis

28

Altaeco

33.4

-8.7

354

1.6

55%

Appiani, Bardelli, Gabbianelli, Vogue

29

Tagina Ceramiche D’Arte

n.a.

-

n.a.

n.a.

n.a.

Tagina, Monina

Group / Company

Turnover (mill. €)

% var 13/12

43

Brands/Companies

Tile International 4/2014


Companies showcased

Raimondi S.p.A. celebrates 40th anniversary

ď ‘

Raimondi was founded in 1974 at the initiative of Mirco Raimondi and his wife Graziella Fontanesi, and the company's first headquarters was at Via Allende 78, Modena. The roots of this pure-bred Modena success-story go back to earlier decades, however, when the founder's father worked as a master tiler. It was from his father that Mirco Raimondi learnt the secrets of a trade that he continued to practise right up until he decided to harness his hands-on experience, by pro-

Tile International 4/2014

1974

1994 44


Companies showcased Links

in text

Founders: Mirco Raimondi, Graziella Fontanesi

Ivan Raimondi, Carla Lucherini, Giorgio Sighinolfi

Riccardo Sighinolfi and Marco Raimondi ducing machines designed specifically to improve the quality and productivity of tilers' work, while at the same time reducing the physical effort involved in it. Shortly afterwards, he enlisted the help of his son, Ivan Raimondi, who is now Chairman of Raimondi S.p.A., and is nephew,

2013

Del Conca "Fast" 45

Tile International 4/2014


Companies showcased

Giorgio Sighinolfi, who is Head of Design. Together, they built the company up, first in Italy, and before long on international markets too. In 1994 they opened a second site, at Via dei Tipografi 11, also in Modena, because business was booming and there was never enough space. By then, after all, Raimondi S.p.A. had become a world leader in the field, and was exporting over 50% of its output. Over the course of the last decade, the company was then joined by the third generation of the founding family, in the shape of Marco Raimondi and Riccardo Sighinolfi, who have striven for the success of

Tile International 4/2014

the business with the same dedication as their parents: “It obviously won't be easy to replicate the success of our fathers, but no-one has any guarantee that they will fulfil their ambitions, and all you can do is work towards them, step by step, day by day, while following the example of the people who went before you.” In 2013, Raimondi S.p.A. opened its third site, at Via Raimondo Dalla Costa 300/A, and on 25 September, at the end of the fourth day of Cersaie, the Company celebrated its 40th anniversary. The party was held at the “Museo Casa Enzo Ferrari” and the guest-list included all the company's agents and main international distributors

(from as far afield as France, Germany, Spain, Benelux, the Balkans, Turkey, Russia, New Zealand and the USA), plus the entire Italian sales force. There was nothing random about the choice of venue either. What could have been a more appropriate backdrop for celebrating 40 successful years in business for the Modena-based company Raimondi S.p.A.? And needless to say, the visceral appeal of Ferrari immediately grabbed the 70plus guests, who were thrilled by their tour of the house in which the Drake was born, which has been finely restored and transformed into a showcase for vintage Ferraris. They were equally thrilled by the beauty of the futuristic pa-

46

vilion built in the shape of a car bonnet. This covers over 2,500 square metres of exhibition space, which is entirely free from pillars, and was designed by Jan Kaplicky, before being completed by Andrea Morgante in the wake of Kaplicky's premature death. Inside the pavilion, Raimondi S.p.A.'s guests were divided into two groups, one with an Italian-speaking guide and the other with an Englishspeaking guide, for a tour of the Maseratis on display in the main exhibition area (it is also Maserati's centenary year). After dinner, which was served in the same magnificent venue, Ivan Raimondi greeted all the guests and raised a toast to the company's future, “Be-


Companies showcased

cause the best is yet to come!” He then thanked everyone present, as well as “All the tradespeople who had enabled Raimondi to go from strength to strength over the years.” He also admitted that: “Back in 1974, we could never

have imagined that we might one day be celebrating our 40th anniversary… even less so in such a wonderful place as this, and in the company of so many friends from all over the world. Thank you everyone!” 5

Celebratory paperweight of "Lupetto" , the first product made by Raimondi in 1974 Raimondi Spa at Saie, 1974

Raimondi Spa at Cersaie, 2014 47

Tile International 4/2014


Parquet

New HQ for Garbelotto Group

The Garbelotto Group, which includes the brands Parchettificio Garbelotto, Master Floor and Wooden Floor, is a 100%-Italian manufacturer that operates with innovative production processes and a rigorous quality assurance programme. Garbelotto was the first company in Italy to invest in a full-cycle water-based painting system in line with European criteria, which require minimum use of solvents, and emission levels close to zero. The Group has 60 employees and reported turnover of 18 million euros in 2013 (in line with 2012). It is one of Italy's leading players in the sector, and generates 45% of its revenues from exports. We met Renza Altoè Garbelotto, the Group's Managing Director, at the inauguration of the new headquarters in Cappella Maggiore, in the Italian province of Treviso, and asked her a few questions about the company's prowess as an exporter. Tile International: The Garbelotto Group is one of Italy's most active wood flooring manufacturers on export markets. Which geographical areas account

Tile International 4/2014

for your largest sales volumes? Renza Altoè Garbelotto: “Across the Atlantic, we export to Canada, Mexico, Uruguay and Paraguay. To the East, our products reach Turkey, Israel, Russia, Azerbaijan

and Kurdistan. In Europe, meanwhile, the Swiss and Spanish markets are of particular importance for us. One of the factors that has reaped rewards is that we have been able to certify, and physically show to those of our custom-

48

ers who have visited us in Italy, that the entire production cycle takes place in our own facilities. What's more, the fact that we carry out all the production phases directly enables us to offer an exceptionally high degree of


Parquet

THE INAUGURATION OF THE NEW GARBELOTTO HEADQUARTERS

Links

in text

The new headquarters of Garbelotto-MasterFloor in Cappella Maggiore (Treviso, Italy) was inaugurated in September. The exterior architecture features a broad expanse of glass, which invites the eye to linger upon the “transparent”, 100% Italian manufacturing process going on inside, involving the exclusive use of guaranteed, traceable raw materials. The Group's new headquarters is spread over three storeys, for a total area of 3000 square metres, laid with over 1000 square metres of wood flooring. Every area of the new building has been designed with painstaking attention to detail, with a view to making it a showroom for everyday use, in which premium parquet flooring cohabits with artistic furnishings, fashion and

design. The furnishing complements are a carefully selected mix of unique works by master craftsman and high-value Italian industrial products. The interiors therefore showcase various types of parquet, featuring different surface finishes and treatments: - the entrance on the ground floor features “Asia tiles in reclaimed antique oak” from the Creator artistic flooring line, juxtaposed with Murrine. The ground floor is also equipped with a fully functioning kitchen, whose floors and walls are covered entirely in real reclaimed antique larch; - the floors of the first-storey offices are laid with hand-planed walnut, in different patterns for each room.

- all the bathrooms are laid with Teak flooring with a hi-TECH marine model PVC joint with Gloss finish; - the top floor accommodates a 300 square metre showroom, where you can see and touch all of the company's products, the various species of wood, and the treatments, finishes and colours available in the immense Garbelotto and Master Floor range. The opening ceremony was attended by representatives of the municipal, provincial and regional councils, and the ribbon was cut by Giorgio Squinzi, Chairman of Confindustria. After a guided tour of the new headquarters and its furniture and finishings, the 300-plus guests enjoyed a delicious gala dinner in the magnificent mediaeval setting of Castelbrando, in Cison di Valmarino.

customisation, to meet designers' requirements. The interest we have generated abroad, especially in the contract segment, derives from the fact that we can fulfil pretty much any request by harnessing the versatility of our extensive range, from sizes to treatments, to the unlimited

49

Tile International 4/2014


Parquet

choice of surface finishes with our “999 possible combinations”.” Tile International: Would you say that the Made in Italy label is still a valuable asset then? R. A. Garbelotto: “Italian style and genuine Italian-made products attract buyers in emerging markets, where demand for mid-to-high segment products is strong. The real problem is to protect and guarantee Italian manufacturing so that its image is not contaminated by counterfeit “Made in Italy” goods. One of the main tasks of trade associations is to prevent the uncontrolled sale of uncertified, untraceable, low-quality flooring.” Tile International: What advantages does the Made in Italy label enjoy on global markets? R. A. Garbelotto: “The Made in Italy label is valuable because it is recognised as a guarantee of quality, creativity, luxury and attention to detail, and this is especially true in the contract segment. For example, Parchettificio Garbelotto and Master Floor are suppliers of Veneto-based multinationals with worldwide operations, and our ability to combine the excellence of genuine, 100%-certified Italian manufacturing, with complete customisation of products is now universally recognised and is yielding substantial commercial re-

Tile International 4/2014

50


Parquet

turns. It is widely acknowledged that demand for topend products of undisputed quality and taste, like the square tiles with Venetian glass murrina inserts, herringbone parquet collections

51

and innovative shades of grey that are available on all Garbelotto and Master Floor lines, such as the new “Pietra Piasentina� collection, can only be met by Italian producers. This is Italy's strength,

Tile International 4/2014


Parquet

and at Garbelotto we firmly believe that manufacturing wood flooring and focusing on continuous improvement, is the most effective long-term strategy.” Tile International: Are you pleased with how things went at Cersaie? R. A. Garbelotto: “We decided to take part in Cersaie 2014 just to test the waters, but it turned out to be a big success and we will definitely be back. We received a warm welcome and were allocated space in one of the most important halls, alongside some of the giants of the ceramic industry, but this was a positive juxtaposition for us, not least because tile manufacturers are moving away from imitation wood and returning to their original identity with some very attractive colours and designs. Despite being on show at a trade fair that had always been the sole domain of ceramic, our products enjoyed a high degree of visibility to national and international visitors alike.” Tile International: How is the Group currently structured? R. A. Garbelotto: “The three group companies, namely Parchettificio Garbelotto, Master Floor and Wooden Floor, operate in synergy with each other. Production takes place in our factories in the province of Treviso, and our state-of-the-art machines ensure that our products are technologically advanced. Grooves are cut with diamondtipped blades to ensure absolute precision, and the process is

Tile International 4/2014

52


Parquet

laser-controlled for the utmost perfection. Everything is overseen and finished by master craftsmen, because this is an industry that has not forgotten the value of human resources and involves them extensively in everyday production activities. In 2007, we became the first company in Italy to install a full-cycle water-based painting plant, which enables us to offer totally eco-compatible pre-finished flooring, in accordance with stringent new European regulations. In 2012,

we started work on the construction of our new headquarters, where art, technology and design will come together in an ambitious project scheduled for inauguration next autumn.” Tile International: Is ecocompatibility still a priority for you? R. A. Garbelotto: “We believe that the value of Italian goods is inextricably linked with the principles of sustainability. Since 1950, we have been generating work and wealth in our geographical area by

undertaking all stages of production in our own plants, including design, assembly, profiling, surface treatment, painting and oiling. The origin and quality of our products are guaranteed by CI certification (100% Made in Italy), which was recently renewed after exhaustive inspections by the certification body. But we also adhere to the Parquet Transparency Code, which was established as a self-regulation and control mechanism by FederlegnoArredo. When we deliver

53

the product, we also provide the end-user with a product data sheet and a declaration of performance (DoP). We use certified timber only, so as to guarantee that our raw materials are sourced exclusively from producers who adhere to high standards of environmental and social integrity. Garbelotto, in turn, has been awarded FSC® and PEFC® certification, which are available on products from both the Garbelotto and Master Floor brands.” 5

Tile International 4/2014


reportage Cersaie 2014

Cersaie 2014: over 100,000 visitors from 150 countries

ď ‘

Attendance at this year’s Cersaie once again topped 100,000 visitors, with a rise in both numbers of first admissions (unique visitors) and international attendees. These are just a few of the key figures

Tile International 4/2014

for the 2014 edition of Cersaie, the international exhibition of ceramic tile and bathroom furnishings held in Bologna from 22 to 26 September. The commercial side of the event was complemented by initiatives catering for the world of

54


reportage Cersaie 2014 Links

in text

architecture, interior design, installation and end consumers. Representation and international scope were once again the key features of Cersaie, which this year for the first time opened its doors to exhibitors of wood flooring, marble and natural stone. With 945 exhibitors (45 more than in 2013), 339 of which were from abroad (+37 on last year) from 38 different countries, the 2014 edition recorded total attendance of 100,985 people (+ 0.2%), of whom 46,599 (46.14% of the total) came from outside Italy. The figure for ‘first admissions’ (a measure of unique visitors) also rose to 66,096, 3.6% more than last year. Numbers of international visitors increased even more sharply (+4.1%) to 23,363. The media were also well represented, with 578 journalists

consecutive Pritzker prize winner invited to give a keynote lecture, which was attended by more than 1,100 people. All the events in the cultural programme Building Dwelling Thinking were also very well received, and for the first time attracted training credits for participating architects. Visitors showed particularly strong interest in the works in progress and meetings held in Tiling Town, the area set aside for presenting the most innovative tile installation systems,

in attendance (+3.39%), 235 of whom came from outside Italy. Combined with the fact that these visitors came from 150 different countries, such figures confirm the world-leading role played by Cersaie as an international forum for business development in the ceramic, coverings and bathroom furnishing sectors. Cersaie also confirmed its role as a major venue for the world of architecture: at this 32nd edition, Toyo Ito was the sixth

techniques and products, as well as for training young tile setters. Assoposa (the Italian national tile setters’ association, founded at last year's Cersaie) held its 4th Tile Setter and Master Tile Setter specialisation course during the show. Another very popular and unusual event was Cer-Sea, the exhibition exploring ways of exploiting seaside resorts at all times of day and throughout the year so as to improve their capacity to generate revenues and attract tourists. 5

WHAT COVERINGS TRENDS ARE IN THE PIPELINE FOR 2015? During Cersaie 2014, the editorial team of Tile Edizioni srl travelled the length and breadth of the BolognaFiere exhibition halls to capture key images of the 2015 trends evidenced by the products on display at the show. With a special focus on Italian companies, the acknowledged leaders in terms of styles and trends, we created a single moodboard containing everything that might be useful for architects, designers and distributors in their work. The board was constantly

55

updated during the show with more than 300 images and was made immediately available through live coverage on Facebook and Twitter. We hope you enjoy your virtual stroll around Cersaie, and we look forward to receiving any feedback you

may have. Happy viewing!

Tile International 4/2014


reportage Cersaie 2014

1st edition of the ADI Ceramic Design Award: the winners Organised by ADI – Industrial Design Association in cooperation with Cersaie, the first edition of ADI Ceramics Design Award @ Cersaie 2014, was held during the show to recognise the most innovative products in the Italian ceramic sector. During the first two days of the trade fair, a committee of experts made up of Carlo Branzaglia (Chairman of the ADI's Emilia Romagna Delegation), Oscar G. Colli (co-founder and former Editor-in-Chief of the magazine Bagno Oggi&Domani) and Silvia Stanzani (designer) examined the products on display and picked seven companies that they thought “most successfully integrated innovation and design excellence into their products”. The awards ceremony for the selected companies was then held on Wednesday 24 September, in Pavilion 33, in the auditorium hosting the Cer-Sea exhibition, in the presence of

56

the committee members and representatives of Confindustria Ceramica. The winners included three well-known Italian ceramic tile brands: Tagina Ceramiche d'Arte, won an award for "Esagona", a three-dimensional, hexagonal tile, which is the latest creation of Atelier Tagina (and had already been featured on the cover of Tile Italia 3/2014, ed.); Ceramica Fioranese won an award for the "Urban_Avenue" range; and Florim Ceramica won an award for "Florim Oversize Magnum". The other four prizes were awarded to Azzurra Ceramica for "Azzurra Art", Ceramica Flaminia for Bonola, Rubinetterie 3M for "22mm" and Hom for its "Sintered Tile". The seven winning products are now short-listed for the ADI Design Index 2015, an annual publication of the best Italian design put into production, selected by ADI’s permanent design observatory.


reportage Cersaie 2014

“Your Marazzi space”: the winners

A home remodelled with a modern spin, using various collections of Marazzi ceramic and porcelain floor and wall tiles: this was the project undertaken by Patricia Malmenvall, winner of the third edition of the online competition “Your Marazzi Space”, who was given her award at Cersaie by Paola Marella. The remodelling of her home in Trieste resulted in a “totally Marazzi” home, featuring the Blend, Block, Oficina7, SistemC, Treverkhome and Treverkway collections throughout the property, in an original, versatile and harmonious design, complete with indoor and outdoor continuity solutions. It was love at first sight for Patricia Malmenvall, when she first saw the ceramic and porcelain tiles that Marazzi unveiled at last year's Cersaie, and the strength of the feeling caught her by surprise, as she herself explained at the prize-giving. Now Patricia can design the trip of her dreams too, because as winner of the 1st prize, she gets a voucher worth 3,200 euros to spend on a trip of her choice anywhere in the world. Patricia Malmenvall will be accompanied by Ketty Mandler, of Szirak Lodovico & C of Trieste, one of Marazzi's most loyal and historic dealers, which has been in business since 1936. The two other prizes for second equal went to two projects undertaken in Cagliari and Ragusa: the first went to the

architect Antonio Giummarra, who won a weekend for two in a European capital city of his choice. The prize was awarded for his “Multiple-household Building CCC ”, in which he made unprecedented use of SistemA crystallised porcelain tile by Marazzi Tecnica, by laying it on the roof. Mr Giummarra was assisted in his choice of materials by the Marazzi dealer Ciasam of Scicli (in the province of Ragusa), which was represented at the awards ceremony by Angelo Pagano. The other, identical prize for 2nd equal went to Andrea Gatti who used Treverkchic French Walnut in every room of his home, as part of the remodelling of this historic building in the heart of Cagliari. Andrea Gatti bought the Marazzi material for his delightful home from the dealer Ditta Boero of Cagliari. Paola Marella, the architect and presenter of popular programmes broadcast on Real Time, introduced and interviewed the winners. She was accompanied by Andrea Cuoghi, Marazzi's Sales Director for Italy; Leonardo Tavani, Marazzi's Marketing Director; Andrea Serri Director of Cer, and Chiara Bruzzichelli, Editor-in-chief of Tile International, all of whom were representatives of the technical jury of architects, journalists and manufacturers, who picked the winners from more than 70 projects posted on the site.

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Kütahya Seramik focuses on slim-gauge large formats NG Kütahya Seramik Group, one of Turkey's biggest tile manufacturers and a well-known name on the international stage (it won a Red Dot Design Award in 2013) unveiled its latest collections of large-format, slim-gauge tiles at Cersaie 2014. Kütahya's innovative new collections, explained proprietor Erkan Güral at the press conference held at the company's stand, are the result of a substantial investments (worth approximately 80 million euros) in a new production facility, which came on-stream this summer and is earmarked for the production of large-format tiles and ceramic panels. The new plant is situated on a 320,000m2 site in Kütahya, with a covered area of 77,000m2. It comprises two production lines, one by Sacmi for the production of 80x80, 60x60 and 60x120 cm tile, and one by System and GEA 4300 technology for the production of technical granite panels with thicknesses ranging from 6 to 20 mm, in size 160x480 cm. These are used for making various sub-sizes by cutting prior to firing. During the press conference Erkan Güral noted that the new facility consolidates the company’s position in the Turkish

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market but also opens up new export potential in both Europe and the Americas. The target markets he mentioned include Russian-speaking and Asian countries, while in Italy strategic contacts have been made with a number of potential partners in the world of fashion and design. "Italy is the home of aesthetics and good living,” noted Erkan Güral. “This is why we follow Italian trends and tastes very closely and are keen to establish successful partnerships here. Not to mention the deeply-rooted industrial culture in the field of ceramic technology and the country’s logistical importance. To become a truly international company, it is vital to have a presence here. So rather than aiming to compete with Italian tile manufacturers, we are seeking opportunities and partnerships". The Kütahya Group operates seven production facilities generating annual output of 28,000m2 of tile, which will rise to 30,000m2 as soon as the latest Sacmi kiln comes onstream. The Group also operates in the tourist industry, with a number of luxury hotels on the Turkish coast, and is one of the world's largest manufacturers of tableware.


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Centro Edile Quartarella wins "Best Showroom Award 2014"

23714 Visual Comunicazione - Venezia

Easy, light and quick...

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MEGAMART is the new support for external raised flooring which can be used with all types of flooring without demolition thanks to its wide millimetrical adjustment. award is now in its sixth edition and was already given to The awards ceremony for the Best Showroom Award 2014, a The competition established by the magazine "Il Bagno Centro Edile Quartarella in 2011. The aim of the competition Installation speed. Innovative MEGAMART system allows to reduce time of Oggi&Domani" with the sponsorship of Confindustria is to identify the showrooms that have stood out most over laying always guaranteeing excellent results. Ceramica, was held on Wednesday 24 September during the course of the year for their capacity for innovation, Easy without demolition. Raised flooring is laid directly on supports. and promotion, centred upon providing integrated, Cersaie, to pick the most successful distributors ininspection the display high-quality solutions. ceramic and bathroom furnishing sector. Perfect levelness of the final flooring thanks to the regulation nut and slope The jury, made up of Milena Carnelli of Aipi, Giovanna Talocci Puglia-based showroom Centro Edile Quartarella owes this corrector which allow millimetric heights movements. of Adi, Gianpietro Sacchi of Poli.Design, Graziano Sezzi of latest victory to its business, management and Confindustria Ceramica, Mauro Guzzini of Assobagno and communication strategy and to the hard work of all its Corrado Oppizzi of Angaisa and chaired by Oscar G. Colli of human resources, shareholders and team of professionals – "Il Bagno Oggi & Domani", awarded Centro Edile Quartarella especially Vanessa Capozza, who is responsible for visual srl a “Best Showroom Award 2014 Honourable Mention” for design and communication, and Giuseppe Macario, who handles management coordination – without whom this the Promotion and Marketing category. would notMADE have been possible. The jury explained its decision in the following terms: “For this achievement DOMOTEX EXPO latest confirmation of the effort put into marketing and Hannover 17>20 January Milano 18>21 March promotion, which in recent years has become strategic and In the photo: Catia Quartarella, Showroom Manager, and performance-related, updated with contemporary social Renee Quartarella, Head of Communication and Marketing, the| 30022 awardCeggia from| Venezia Graziano Sezzi, Confindustria and cultural dynamics, testifying to a technically IMPERTEK structural Srl receive | Via Po 507 Italian Ceramica, and Mauro Odorisio, talent”. Tel. +39 0421 322 525 | Fax +39 0421 322 756Chairman of Angaisa. QUALITY TECHNOLOGY AND PRODUCTION info@impertek.com | www.impertek.com

APPOINTMENTS IN 2015

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RealityRemod: virtual reality tablet app for floor and wall coverings

ď ‘

The new products presented at Cersaie 2014 included RealityRemod, an augmented reality app developed by the software house Maticad. Maticad has been in the business for many years with DomuS3DÂŽ, a professional product available in over 15 languages and used by major ceramic manufacturers

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and showrooms worldwide. RealityRemod enables you to see how your interiors would look with alternative tiling solutions, which can be superimposed onto existing situations, all on a tablet, in real time and with no effort at all. The app is built around three key features: the ability to recognise - automatically thanks to the sensors supplied with

the device - the perspective with which the tablet's camera is framing the scene; the ability to identify the entire surface to be tiled, once a single point of it has been indicated, thereby avoiding obstructions and overlaps of objects in the foreground; and the ability to apply the new virtual covering over the top of the real one, with the same perspective

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and the right scale, in order to give the scene a highly realistic appearance. No other product in the world offers these three capabilities, which make RealityRemod a state-of-the-art, must-have technology in the field of augmented reality 3D simulation. Anyone who wants to generate a simulation, either at home or elsewhere, can do so


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by framing the scene with their tablet, selecting any of the published tiling and panelling solutions (the catalogues can be downloaded from the cloud), and seeing them applied in real time. All without the aid of any artifice, and with the possibility of playing around with the installation pattern, by moving and rotating pieces, and dynamically adjusting the colour and width of the joints. The App has a wide range of features and applications: first and foremost, it is a simple, innovative tool for showing the visual impact of different materials on a furnished environment. As such, it is outstandingly useful for planning renovation work. Since it is available to everyone, what's more, it also serves as a promotional vehicle for floor and wall coverings, by bringing its

selection of virtual proposals into people's homes, without any commitment, arousing the interest of end-users, and prompting them to get down to their nearest showroom for further technical and commercial details, with much clearer ideas than they would otherwise have had. Lastly, it gives professionals (interior designers and showroom sales staff) the opportunity to share hypotheses and solutions dropped into their real context, at the homes of potential customers. This service undoubtedly helps professionals get inside the minds of their customers and earn their trust. The app can be downloaded free of charge and is available for iPad from the Apple Store. The Android version will soon be available on Google Play. 5

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UNIKAABK

With a view to blurring the traditional boundary between ancient and modern, ABK recently created a new collection called Unika. Unveiled at Cersaie, Unika gracefully blends age-old stone of the type used for centuries in the flooring of Eu-

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rope’s most prestigious residences, with stretches of worn concrete. This mix expresses the gradual ageing of surfaces and provides the perfect raw material for unusual juxtapositions of precious materials and reclaimed coverings.

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The Unika project takes the form of a wide range of colours, finishes and modular formats, with which you can create original, multi-format floor and wall compositions, with sheets in sizes of up to 60x120cm. In keeping with the ABK phi-


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losophy, a wide range of exclusive accents and trim pieces rounds off the collection, for maximum effect on both public and private premises. Unika creates an atmosphere of exclusivity, which is easy to extend to the outdoor envi-

ronment too, thanks to a version with thickness of 20 mm, which is ideal for heavy traffic. TECHNICAL DATA Product type: Porcelain tile Colours: Cream, Ecru, Grey, Smoke, Bronze Sizes: cm 60x120, 60x120 mix

floor, 30x120, 60x60, 30x60, 15x60, 40x80, 60x80 mix wall, Mosaic 30x30, and 40x80 thickness 20mm Applications: Residential and commercial floor and wall tiling Country of origin: Made in Italy

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STENDECOR

kol o t i L

S ten D ecor is a stencil specifically designed by Litokol for easy decoration of interior walls skimmed with S tarlike ®D ecor , by simply brushing on another coat of Starlike®, this time in the grout version of the product. StenDecor stencils yield highly textured decorative reliefs inspired by the “plastic stucco” technique, in keeping with a decorative tradition that dates back to the imperial palaces of Ancient Rome and the spa buildings of Pompei. Litokol’s latest line of stencils is based on extensive research into the plastic best suited to the production of “sheets”. This research was conducted in partnership with FabLab of Reggio Emilia and a number of specialist suppliers, which led to the production of stencil-sheets in two different plastics and thicknesses, for creating decorative effects with varying degrees of texture. Strong and non-deformable, StenDecor sheets can be washed with water and re-used infinitely, because they remain permanently flat.

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StenDecor is designed as a tool for the creative, personalised decoration of every room in the home: the Glassware, Pots and Fruit collections are intended for the kitchen; Shells and Leaves for the bathroom and living-room; and Hangers for the bedrooms. Each of the six collections includes one sheet (size 42x15 cm) comprising three different decorative motifs (21x15 cm) with a thickness of 1 mm, and one sheet comprising three different decorative motifs (21x15 cm) with a thickness of 0.20 mm. The Animals collection for children’s bedrooms, however, is made up of 4 decorative motifs in two sizes (21x15 cm and 29.7x21 cm) in a single thickness of 1 mm. With all of the collections, you can create customised decorative solutions of unlimited variety because the individual stencils and Greek frets can be used, combined, and skimmed in countless different ways. Litokol also produces bespoke stencils to customer specifications.

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MADE IN ITALY

DESIGN YOUR SHOWROOM

There’s nothing better than being recognised by our clients all over the world. Our brand represent our character and personality first and foremost; it describes who we are in just a few words.

Casetti Evolution SRL - Via De crescenzi 40, 48018 Faenza (RA) - ITALY Tel +39 0546 43172 Email: commerciale@casettievolution.it Web: www.casettievolution.it


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KAURI - MORE&MORE

so r o C o v o Nu

The 20x180cm format of the new K auri series (pictures on left page) replicates classic wood floorboards to perfection. The technology for producing extruded porcelain sheet enables N uovo C orso to replicate not only the colour and grain patterns of natural wood, but also the fibrous texture, porosity and tactile sensations that make it so authentic.

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Kauri is available in three wood types, all as warm and natural as the antique wood from which it takes its name. M ore &M ore (picures on right page) draws inspiration from the most contemporary wood flooring, and offers the highest degree of tonal variegation of any of the company’s products. Two colours are available, grey and

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beige, which can be laid in combination with each other to create sophisticated juxtapositions of tone. Despite their large dimensions, the typical flexibility of porcelain sheet makes installation simple. Large, textured, variegated, multi-form coverings with the utmost visual conti-


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nuity are the technical and aesthetic characteristics currently most sought-after by designers and specifiers. And they’re all found in the new 120x120 range of edge-ground, extruded porcelain tiles manufactured by NuovoCorso. T uscany , in particular, follows in the footsteps of timeless coverings, with their unique tactile appeal. Multi-form and variegated, these tiles offer full visual continuity thanks to their striking 120x120 format. Tuscany comes in five cosy, natural colours: Terracotta, Blanc, Gris, Noir and Terre.

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FILASTOP DIRT

Fila

FILAS top D irt is Fila’s new protector. Providing a dirt barrier for domestic flooring and pathways, it is specifically formulated for textured and natural porcelain tile. Ideal for both indoor and outdoor coverings, the product creates an invisible barrier that prevents the accumulation of dirt and makes cleaning quicker and easier. The special formulation of FILAStop

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Dirt limits water retention (laboratory tests conducted on floors laid in accordance with UNI 11493) and protects against oily dirt and stains. It has no impact on slip resistance (tests conducted in accordance with B.C.R.A. and ASTM 1028-2007 methods) and does not cause any yellowing, so keeps the original appearance of your coverings unchanged over time. Resistant to UV radiation.

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Fila’s new protector was formulated by the company’s Research & Development laboratories for the purpose of preventing the accumulation of dirt in surface irregularities, which makes cleaning difficult. FILAStop Dirt bonds chemically to the material to create a protective barrier that improves resistance to dirt caused by footfall, thereby reducing cleaning and maintenance times.


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LUXURY B

het c n ra

Luxury is an expression of unashamedly ostentatious elegance and fashionable appeal. Precious, original details in silver and gold combine boldly with sparkling glass and lac-

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quered surfaces to create a new concept of interior design. The photo shows Luxury in gloss lacquered black with Damasco Glitter doors, and free-standing, black ceramic

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ti

washbasin. Diamond-decorated oval mirror. Black and gloss chrome finishes. Width 154 cm, depth 54 cm. A byword for elegance and

refinement, Griffe will furnish your home with a contemporary interpretation of retro-chic style. The photo shows Arredo in a soft-touch, matt white, lacquered and decorated finish,


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with top and washbasin in matt white Cristalplant and support in tobacco-coloured solid wood. Back-lit mirror with screen-printed decoration. Width 151 cm, depth 51 cm.

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MECHANICAL LIPPAGE

TUNING SYSTEM M

There are numerous tile installation systems on the market, but MLTS ystem ™ changes the actual concept of how tiles are laid. Produced entirely in Italy, MLTSystem™ is the result of a partnership between a US company and an Italian company. Although designed for professional users, even DIY users will find that it’s simplicity itself. And when it comes to versatility, it’s an absolute champion, because it’s suitable for standard tiles, large formats, slim-gauge products (such as Laminam or Kerlite) and, believe it

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or not, uneven stone (see video ). How is this possible? Thanks to the simple fact that the system includes three different plates, so that you can choose the one that best suits your needs. The stainless steel and nylon tie-rod can be fitted to the three different plates, and enables you to install tiles with a minimum joint width of 0.5 mm. This makes it essential equipment for extreme applications, such as kitchen worktops, where minimising joint width is crucial. The special geometry of the

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TM

tem s y LTS

MLTSystem™ tie-rod, meanwhile, brings an even more unexpected benefit, because it makes the system - both base and tie-rod - totally reusable. The optional accessories also include a metal reed designed to be applied to the base, so that you can even go on using worn bases and tie-rods. Fast and ergonomic. Thanks to the tool’s ergonomic grip, MLTSystem™ enables you to lay tiles quickly and comfortably, by adjusting the necessary clamping force to the type of material you’re working with, thus guaranteeing a job well done.


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Usable for both floor and wall tiles, MLTSystem™ ensures perfect planarity regardless of the type, shape or size of the tiles, or the pattern in which they are laid. Even the most delicate materials, such as marble and granite, can be installed without any risk of scratching, simply by fitting the optional rubber seal to the base. The quality and validity of the system have been endorsed by major manufacturers of tiles and adhesives, such as Mapei, Laticrete, Custom, Trend, etc. This new system is set to take the markets

by storm: that’s why MLTS Europa srl and MLTS Co USA are currently selecting partners to act as sales agents for the product in a wide range of geographical areas. The system is produced and distributed by MLTS Europa srl, while sales in America and Canada are handled by MLTS Co, Russo Trading and Mid America Tile. Back in Europe, an exclusive distribution agreement for the German market was recently signed with Wigastone Natursteinsysteme GmbH. Agreements for other geographical areas are close to completion.

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HIROS C

mu erdo

s

Digital technology has made it possible to achieve first-class aesthetic results in the reproduction of the marble-effect graphics of the stone from which H iros draws inspiration.

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Structured textures ripple spontaneously in shades of colour that shift imperceptibly from grey to brown to beige and finally to a range of whites. Available in four colours: Beige,


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White, Black, Rust, Grey. Three sizes: 50x100 - 50x50 25x100. Surface finish: Edge-ground satin The series is rounded off with a range of accents - 1.5x1.5

cm mosaic; border strip comprising mesh-mounted bars of various dimensions (15x50) - and trim pieces skirting board (4.8x50); straight-edge step (33x100).

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MAPELASTIC TURBO

ei p a M

M apelastic T urbo , the new two-component, flexible, cementitious, waterproofing compound that’s ideal for all seasons, even in temperatures as cold as +5°, was presented at Cersaie 2014. Its strength lies in its application speed, based on the use of Fast Track Ready technology. Mapelastic Turbo can be applied in environments with high humidity and on substrates that are not completely dry, for the waterproofing of terraces and balconies, either on new screed or on top of existing tiling, prior to the installation of ceramic, stone or mosaic flooring (see video ). In normal environmental conditions, substrates are ready for tiling

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just four hours after application. When used in conjunction with Elastorapid, Granirapid or Ultralite S1 Quick and Ultracolor Plus, Mapelastic Turbo speeds up the process of waterproofing, tile installation and subsequent grouting. This translates into considerable advantages for the installer, because it provides a system that is easy to work, can be applied all the year round, ensures high daily productivity, remains workable in the bucket for over 45 minutes, while offering outstanding coverage (1 kit=15 sq.m) and short waiting times. Mapelastic Turbo is CE marked in accordance with EN14891 and EN 1504-2.


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IMPERFETTO

azz r a M

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I mperfetto is a collection of ink-jet-decorated, white-body wall tiles that draws inspiration from hand-processed materials. It is ideal for tiling residential bathrooms and kitchens, the toilet facilities of restaurants and offices, and the bathrooms of hotels and wellness centres. Use of the product earns LEED credits, because it is eco-sustainable and derives from a closed-cycle production process. Imperfetto is 6 mm thick,

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has a semi-matt surface finish and is made in an edge-ground format measuring 32.5x97.7 cm. Available in six colours: White, Pearl, Royal Blue, Pottery, Clay, Bone. A wide range of accents and trim pieces is also available. Imperfetto can be used in conjunction with the following series of Marazzi floor tiles: Treverk, Treverkchic, Treverkhome, Treverksign, Treverkatelier, Treverkever, MyStone, Silverstone, Block.

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LONDRA 2014

s a m i S

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It was back in 1988 that Simas launched its Londra series of sanitaryware, a collection made entirely in Italy with an unmistakable name that expresses the distinctly British

mood of the product. This is a totally Italian interpretation of impeccable old English styling with a taste of home. L ondra 2014, which was unveiled

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at the 22nd edition of Cersaie, is made up of three new elements that now join the existing pieces to create a prestigious series that transcends every era and every setting.

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1934DESIGN1934 Xilo

Xilo1934, a brand belonging to Piemonte Parquets SpA, was launched to meet the growing demand for wood in architecture. Its products derive from a totally Italian production process, from the raw timber, through drying, all the way to the finished product, and from a proven commitment to envi-

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1

2 3

ronmental integrity, that finds expression in the exclusive use of solvent-free and VOC-free vinyl adhesives and oils, and formaldehyde-free water-based paints. 1934D esign : “Designer decorations on parquet” was first presented in 2012 and now encompasses no less than 13 designers and 19 collections

of decorated natural white oak parquet.

and/or

Photos: 1 Designer Manuela Corbetta, “Sissi” 2 Designer Cinzia Aguissola, “Rosae” 3 Designers Piero and Barbara Fornasetti, “Musciarabia”

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AMARCORD G din n o R

e

roup

Like the famous film by Federico Fellini from which it takes its name, the A marcord series looks back in time and recalls familiar colours and flavours. And around these colours, Amarcord is designed as a covering system for

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the entire home, with the appearance of concrete-terracotta and varnished wood. The tiles proudly display signs of age, with marked variations in tone that emphasise the natural beauty of the reproduction of both the concrete-ter-


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racotta and the parquet. Amarcord is available in the following combinations: - wood effect, in a pressed 15x100 cm format, in four colours that can be coordinated with those of the concrete-terracotta: White Wood,

Turtledove Wood, Brown Wood, Lead Wood - terracotta effect, in sizes 60.5x60.5 - 60x60 - 30.5x60.5 - 30x60, in Sand, Burnt, Brown, Turtledove, Lead and White. Like all Rondine products, the

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Amarcord series complies with the principles of eco-compatible industrial production, in accordance with UNI EN ISO 14001 standards, using clays made up of 40% recycled material.

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MM_LAYER

r g l e Eiff

es

The MM_L ayer collection unveiled at Cersaie 2014 is the latest addition to the MegaMicro family, after MM_Folios, MM_Timber and MM_Cor-ten. MM_Layer is produced in sizes 100x100, 150x100, and 300x100 cm, all with a thickness of just 6 mm, and reinterprets

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the uniform and compact appearance of resin and concrete floors, through the high performance of technical ceramic. MM_Layer is available in four different colours – Silky, Ashen, Shadow and Bold – and is ideal for interior floors and


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walls in residential and commercial environments alike. The MM_Layer collection adheres to and enhances the language of design through its distinctive, three-dimensional surface texture, softened by the innovative finish.

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ACTION, INFINITY, PORTLAND 3.0 Fo

e ll a v ndo

Action, Infinity and Portland 3.0 are the latest series spawned by the T hink B igger project , a collection of 120x240 cm sheets that retain all the technical value of Italian porcelain tile in a thickness of just 6.5 mm. Think Bigger is

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the name of Fondovalle’s new project, which is based on the latest production technologies that the company invested heavily in at the end of the summer. Large formats and reduced thickness are the hallmark of the new collections.


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The major modernisation programme implemented between 2011 and 2012 was completed with the launch of the new Sacmi Continua+ line in late August 2014, for the production of ceramic sheets with a thickness of 6.5 mm.

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DYNAMO RAINBOW nett i ub R Cristina

erie

At Cersaie 2014, Cristina presented Dynamo Rainbow, a glamorous evolution of the Dynamo Shower head with a new chromotherapy function. Dynamo Rainbow is equipped with

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fully self-powered LED lighting, so the ecological spirit of Cristina now embraces glamour. Using a turbine fitted in the shower head itself, Dynamo Rainbow harnesses the power of water to gener-

ate the necessary electricity to power the LEDs. The lighting effects are switched on with a handy remote control in the attractive shape of a bar of soap.

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Like Dynamo Shower, Dynamo Rainbow is easy to use and install: it requires no electrical work, can be wall- or ceiling-mounted and can be fitted in existing shower systems.

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LAPITEC

c e t i p La

Three years after their commercial launch, these large-format, throughbody, sintered stone tiles are enjoying wide acclaim, especially abroad. The most successful markets for L apitec Ž are Asia, the United States, South America, Europe and the Mediterranean. “Their premium aesthetic qualities,

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physical strength and large formats,” explains Michele Ballarin, the company’s sales Director, “are key factors for marble specialists, architects and designers, who choose Lapitec® as a medium for expressing their ideas. The four collections, 44 colourways with two new arabesques, and

thicknesses of 12 mm, 20 mm and now also 30 mm, provide designers with an almost unlimited palette to work with.” Lapitec® is more than just a covering, it’s a compositional structure and design substance, as demonstrated by the entire stand created by the architect Francesco Pascali for Cersaie 2014.

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Now that the trade show is over, the company is already at work on its latest products scheduled for this year: “The focal point of 2015,” concludes Ballarin, “is to extend our range of solutions, and strengthen links between the product and architects in the various fields of application: from kitchens to façades, and flooring to bathroom furnishing.”

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FLUIDO

Arian

a

Drawing inspiration from stone coverings, Fluido is an unprecedented reinterpretation of their graphic dynamism: in the new Ariana collection, stone is de-con-

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structed and attenuated, in its embrace of a new approach that is resolutely open to stylistic cross-fertilisation and readily combined with other natural materials.

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This collection of edgeground, through-body porcelain tile is available with two surface finishes: smooth, non-reflective Satin, and elegant, high-gloss


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Lapped. Fluido comes in five colours: Moon, Sand, Bronze, Titanium and Slate, in sizes 60x60, 40x80 and 20x80. The collection is

completed with decorative accessories that provide huge scope for new, personalised interpretations of interior floor and wall tiling.

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HERITAGE ne o t s i L

G

o n a d ior

The H eritage line represents an aesthetic and technological revolution integrated into the production process and consisting of heat treatments that lend the oak wood a distinctive variety of tones without recourse to the use of chemical

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pigments. Carefully formulated blends of vegetable pigments penetrate deep into the wood and colour it, while at the same time protecting it and letting it breathe. The Heritage collection of pre-finished, two-layer wood flooring, with a 3.5 mm


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top layer of oak, featuring “plane strokes, grouting and other hand-crafted effects”, comes in three series: Fiesole 1455, Civita 1140 and Alberobello 1644. Two finishes are available: Oiled, using air-dried natural oils for high protec-

tion and easy care, and Invisible Touch, a water-based finish that preserves the look of untreated surfaces. Both finishes use Crystalcare anti-bacterial technology, which is certified by CATAS Spa laboratories in accordance with ISO 22196:2007.

All Listone Giordano products meet regulatory requirements governing the CE marking of wood flooring. Airborne emissions: the product has zero solvent emissions as proved by analyses conducted by Listone Giordano’s Sereco Biotest. Dimensions of Heritage: lengths: 1200-2100 / 1500-2400 mm
 widths: 140-190 mm
 total thickness: 12.5 mm
 thickness of hardwood surface layer: 3.5 mm
 multi-layer birch base: 9 mm

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POPC Imola

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ica m a er

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An attractive policewoman pursues a mysterious criminal across the wall tiles of the latest collection from ImolaCeramica. This is the story of P op , a project that breaks free from conventions and takes cartoon strips to a new level, in the form of a wall tile inspired by the Pop Art of Roy Lichtenstein. A range of 10 bright, almost fluore-

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scent colours alternate with 10 illustrated tableaux, to tell a compelling story made up of close-ups of faces, cult symbols and classic exclamations. Wow! Technical data: Double-fired tile Finish: Natural Sizes: 12.5x33.3 cm Colours: white, beige, grey, yellow, red, orange, dark pink, black, blue and green

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AQUARELLE,BARCODE,

MAIOLICA, ULTRAM ik m a r Ke

a

odu

s

1 The sizes (25x60 cm) and designs of the new products unveiled by the only Croatian manufacturer at this year’s Cersaie, blended perfectly with the themes of the trade fair. Size, tactility and texture again played a key role making products stand out, and

enabling visitors to distinguish truly great from merely good imitations of wood, stone, concrete and marble. Modus keeps its finger firmly on the pulse of the latest market trends, and continuously invests in Research & Development aimed at the

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3 creation of new designs, within the framework of its marketing activities. At its production facility in Orahovica, Keramika Modus has its own development department, which works in close partnership with leading foreign

design studios. The company recently released four new ceramic tile collections under the Made in Croatia label: 1. Aquarelle (25x60 cm / wall / matt) – The timeless beauty of art. 2. Barcode (25x60 cm / wall / matt) –

Connection and fusion. 3. Maiolica New (20x50 cm / wall / gloss) – Contemporary interpretation of tradition. 4. Ultra (25x40 cm / wall / gloss) – Ease of luxury...

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ESSENZE

Piemm

E ssenze is a porcelain stoneware collection inspired by wood. Developed in the Piemme laboratories, it is made using a latest-generation digital decoration process that faithfully reproduces the typical,

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e

natural grain patterns of wood. Embodying outstanding technical and aesthetic performance, this material represents the ideal solution even for the most demanding applications subject to intense traffic flows.


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Available in three finishes, “Natural”, “Vintage” and “Velvet” , it caters for the widest imaginable range of tastes, from classic, to rustic, to non-slip pinstripe. Each is available in two different sizes (15x90 and 22.5x90) and four colours:

ash, beech, teak and ebony. Technical data: 1250°C through-body fine stoneware. Sizes in cm: 15x90 |22.5x90

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porcelain

Specifications: Surface decoration using multi-faceted digital technology to replicate wood effects. Applications: Homes, shopping centres, architectural furnishing, contract.

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LIFE

tti o z z Ga

Made of French oak with a 4 mm surface layer and a 4 mm base layer for maximum stability, L ife is dedicated to customers who want a floor with substantial character and painstaking attention to detail.

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The surface is treated by delicate handplaning. Unlike normal, industrial planing, this highlights the knots in the material and gives an extremely natural appearance. The large and extra-large sizes in which

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“Life� is made are accentuated by the bevelling on the four sides, achieved by means of a manual process that gives each piece an attractive irregularity, in keeping with historic traditions. This finish takes nothing away from the


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natural character of the product, and is particularly appealing to the touch. Two formats are available - Boards and Large Boards - which can also be juxtaposed within the same floor for an attractive dual-width effect.

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KEITH HARING

ot c s A

By agreement with the Keith Haring Foundation, which granted the rights, Ascot chose Cersaie to showcase its Keith Haring series, belonging to the Game of Fifteen collection, made up of: nine artworks in a 20x20 format; four pat-

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terns in a 20x60 format, and one original work reprinted in a limited edition of 300 numbered copies, consisting of 16 tiles in size 20x20. This series of wall tiles is made of double-fired, white-body Bitech速.

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Tagina tiles for San Lorenzo market in Florence

Tagina Ceramiche d’Arte plays a starring role in the regeneration project recently undertaken on Florence's central market, 140 years after it was first built. Overseen by Archea Associati, the work has transformed the San Lorenzo market into a meeting place with a sophisticated atmosphere, which is now nothing short of a “theatre of taste”. For the flooring, the specifiers opted for the 20mm compact version of the Hard Rock Beton collection*. In order to preserve the original appearance of the market in terms of wall tiling, meanwhile, they opted for the Deco Perlage series**, featuring sophisticated geometric patterns and floral decorations. The aim of the San Lorenzo market regeneration project is to put one of Florence's historic sites firmly back on the map of contemporary life, and to re-mobilise areas that had been left abandoned for years. With the first floor now fully restored, the San Lorenzo market has become a new staging-post on a European itinerary of historic, eno-gastronomic markets. Here you can savour the excellence of Florentine culinary tradition sideby-side with street food. Everything is painstakingly managed by the tradespeople who run the various shops, and cook exclusively with produce sold in the market itself,

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from bread to fresh fish, vegetables, meat and patisserie. Florence Central Market represents a meeting point between modernity and tradition, and the aim of the

architectural regeneration plan drawn up by Studio Archea was to create a covered, urban plaza to showcase a fusion between food and culture. The conceptual origin of the

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project revolved around rehabilitating one of Italy's most attractive historic markets, by introducing contemporary usage systems aimed at meeting the needs of an increasingly varied and educated


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*The HARD ROCK BETON collection reinvents the texture of concrete and transforms it into a work of ceramic art. Hard Rock Beton warrants a closer look, because it's only when you get up close that you discover the full depth and richness of its nuances. Tagina's master-ceramicists have worked intensely to replicate the poetry of time-worn industrial coverings, with the result that every tile is a square of modern art and an elegantly aged surface at one and the same time. **The DÉCO PERLAGE collection - Colours, decorative motifs and contrasts. These are the three hallmarks of this collection of ceramic wall tiles, which are renowned for the visual lightness that strikes a perfect balance between tradition and modernity. Painstakingly original and distinctly tactile, this collection by Tagina Ceramiche D’Arte combines industry, craftsmanship and a spirit of exploration. With the “Déco Perlage” collection, decoration meets interior design under the banner of quality.

public. The work was not confined to interior design, however, and is an example of the complex regeneration of protected architectural heritage. The lightness and luminosity of this magnificent 19th Century

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structure, comprising a steel and cast-iron framework, was accentuated by the use of simple, natural materials (wood, matting, ceramic and coloured concrete) and flexible furnishings. These were accompanied by a series of large wicker lampshades, which discreetly fill the immense volumes of the market. The overall architecture accentuates the traditional craft vocation of the shops that line its aisles in an orderly sequence. And this, in turn, provides an open display system that gives visitors a clear view of the shops and kitchens dedicated to food preparation. Within the limits of their own specific functional requirements, each of the preparation, service and sale areas of the shops, and the market's toilet facilities too, are designed to generate a cohesive, joyful market atmosphere. Although steeped in the spirit of the past, the site steers rigorously clear of wistful nostalgia, and asserts itself as a contemporary venue at the disposal of a city in which architecture, and the history that goes with it, still plays a central role. 5

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Living Art: the world's largest work of art

An Italian-Russian partnership has spawned a residential complex of immense artistic and architectural value in Moscow. Aptly named “Living Art”, it is a habitable work of art built in an area which, until recently, was simply swamped with cars. Once completed, in 2016, the complex will earn itself a place in the Guinness Book of Records as “the largest work of art in the world”. Two of the five towers have so far reached completion. Presented in Milan on 25 November last year, this residential project derives from a partnership between Alexey Alekseevich Dobashin, the founder of KROST (currently one of the largest investment groups in the building sector in Russia), the architect Dante Oscar Benini - and the avantgarde artist and master of colour Mario Arlati. Living Art is a unique architectural formula built on a site measuring 45,000 square metres, which will include four 160m skyscrapers, each with 45 storeys accommodating six hundred 50m2 apartments; one 33-storey skyscraper measuring 110m in height; an arts park; a sports complex; underground car parking, and every other modern, urban convenience, all close to hand. The project was conceived as part of an urban regeneration

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programme aimed at promoting sports and cultural activities and providing homes for all social classes. “I wanted to give the future inhabitants of Living Art a range of places to congregate in, with an old-fashioned courtyard atmosphere, while at the same time creating an environment steeped in Italian art. I wanted Moscow to have a place like this, and thanks to Benini and Arlati that is exactly what we are achieving”. “The aim of regenerating a suburb like the one where we're building Living Art”, explained Benini “is to take a run-down area and give it a new identity and new distinction, without simply following the tired old conventions associated with affordable housing. So we decided to turn these homes into fullblown works of art. You can't sell them as works of art, of course, because no-one can sell the façade of a skyscraper, but they do have the same unrepeatability and iconic status of an artwork, while at the same time being habitable.” That's how we came up with the idea of getting Mario Arlati, a Milan-based artist, to decorate the buildings with frescoes: harnessed 160m above the ground, and with the aid of a workforce of 1,500 people operating round the clock, the painter has managed to transform this residential complex

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into a kaleidoscope. “Behind the skyscrapers,” explained Arlati,“against the grey skies of Moscow, you can make out the coloured roofs of Saint Basil's Cathedral. This has been a great source of inspiration for me, together with the knowledge that playing in the suburbs is really exciting, because with elegance and high-quality work, you can give an area a complete makeover”. Arlati’s team painted the first two towers in five different colours: blue and red (which happen to be the colours of the Russian flag), white, black and yellow. Most of the surfaces were sprayed on, but the finishing touches and final adjustments were done entirely by hand.

Mario Arlati

Dante Oscar Benini

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The result is an enormous painting involving over 45,000m2 of colour, planned and supplied by Mapei. Right from the initial design phase, Mapei worked alongside the artist, designer and client in selecting the product with the best possible performance in relation to the far from simple requirements associated with a work of this type. Once the client had opted for traditional plaster, in order to reduce construction costs by using internal wall insulation instead of exterior thermal cladding, Mapei's researchers prepared numerous colour samples in order to achieve a three-dimensional effect from the paint, without overlooking its performance in terms of durability.

Work phases: • First, the surfaces were undercoated with coloured acrylic QUARZOLITE BASE COAT*, to regulate the absorption of the substrate and promote adhesion. • Then, a white base coat of QUARZOLITE GRAFFIATO SP 1.8 mm (made for the Polish market) was applied. This is a flexible, fibre-reinforced, single-spread coating with a rustic finish for interior and exterior walls, comprising acrylic resins dispersed in water, selected fillers, quartz and light-resistant pigments.

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• The project also involved the use of COLORITE PERFORMANCE**, a pure acrylic resin-based paint dispersed in water and formulated to protect and decorate interior and exterior surfaces where a smooth, semi-gloss silk finish is required, together with a high level of protection against environmental aggressors and sunlight.

• COLORITE METALLIC GOLD, meanwhile, offered the same characteristics, but was tailor-made for this site.

Colourful interior resin floors In Living Art, colour also dominates the interiors, with particular reference to the resin flooring in the communal are-

* QUARZOLITE BASE COAT A coloured acrylic base coat for the preparation of concrete surfaces before application of the coloured top coat, for the purpose of regulating the absorption of the substrate and promoting adhesion. QUARZOLITE BASE COAT can also be used to give the surface a uniform finish, and cover any minor imperfections. It is also essential in the application of “scratch-effect” finishes, in order to prevent the substrate showing through surface finish. Contributes up to 3 points to LEED certification. ** COLORITE PERFORMANCE An exterior and interior wall paint comprising pure, unsaponifiable acrylic resins dispersed in water. COLORITE PERFORMANCE is fully weather-resistant, and resistant to sunlight, airborne salt and the aggressors carried by smog. It

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as of Tower No. 2. These were first treated with PRIMER SN, and then completed with MAPEFLOOR I 300 SL***, a two-component epoxy formulation that's ideal for resin floors and offers an attractive smooth or non-slip finish. The artistic chromatic effects were obtained by mixing this product with a small proportion of MAPECOLOR PASTE, a specific colouring system. 5

therefore provides a long-lasting protective coat for the substrate. After prior application of MALECH, it is also suitable for indoor application on all types of bare wall or over existing paint, provided that the surface in question is free from flaking or crumbling. COLORITE PERFORMANCE protects surfaces and gives them an attractive, uniform, silk effect. It is available in a wide range of colours, which can be obtained with the ColorMap® automatic colouring system. It can contribute up to 3 points towards LEED certification. ***MAPEFLOOR I 300 SL A neutral-coloured, multi-purpose, two-component epoxy formulation for industrial flooring up to 4 mm thick. Suitable for self-levelling and/or multi-layer resin coverings and/or as a paint with an attractive smooth or non-slip finish. Mapefloor I 300 SL is safe for the environment and particularly suitable for use in the food, chemicals and pharmaceutical industries. Application of Mapefloor I 300 SL gives surfaces a flat, continuous and attractive finish.

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Project

Progress Profiles for Louis Vuitton Foundation

“You're always nervous before taking flight, but once you've tried it you'll never stop”. So said Frank Gehry in 2006 in the documentary “Sketches of

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Frank Gehry” dedicated to him by Sidney Pollack. And it's fair to say that the great Canadian architect is still flying high even at the age of 85. The unconventional character

of the Fondation Louis Vuitton is reminiscent of some of Gehry's most ambitious projects, such as the Guggenheim in Bilbao and the Walt Disney Concert Hall in Los

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Angeles, but it marks a fresh departure because it replaces titanium with glass. And Frank Gehry manages to use glass in a revolutionary way, which gives rise to a “vision” of a


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Photo credit BERTRAND GUAY/AFP/Getty Images

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building enclosed in a perpetual glow of light, that almost appears to be floating along above the tree-tops of the Bois de Boulogne. The Fondation Louis Vuitton has been described as “a cloud sitting on top of the Bois de Boulogne”. It is an outstanding venue for art and culture, and its construction, complete with 12 immense glass sails, was a major technological challenge. The concept behind it, however, links up perfectly with the French capital's time-honoured tradition of “glazed” architecture. The building offers a total of 75,000 square metres of exhibition space, for the display of modern and contemporary art. It also has rooms for research, documentation and teaching. The aim of the project, which cost 127 million dollars to complete, is: “The same as it always has been:”, explains Bernard Arnault, Chairman of LVMH, “to promote tradition and innovation simultaneously.” Meanwhile, Yves Cercelle, Chairman of Louis Vuitton, highlights the brand's ever-closer partnerships with contemporary artists, and explains that these are being developed as part of a new policy of patronage, which is in keeping with the Group's priorities and is aimed at breaking down the barriers between art and the public, with particular reference to young people. 5

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In the spotlight

PROGRESS PROFILES FOR FONDATION LOUIS VUITTON The “Made in Italy” label remains in high esteem on export markets. And the Italian lifestyle remains unrivalled, because it is synonymous with beauty, luxury, creativity and, above all, quality. The references recently earned by Progress Profiles also confirm the value of “Made in Italy”. As a leading player in the design, manufacture and sale of trim profiles, the Veneto-based company took part in the construction of one of the boldest buildings ever to grace the Paris skyline, namely the Fondation Louis Vuitton. Designed by Frank Gehry, it has already been elected as an architectural symbol of the 21st Century. PROFLEX ACC joints were used in the paving of the square outside the Museum of Contemporary Art that the futuristic structure was designed to house. PROFLEX ACC is a newly designed

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stainless steel expansion joint, equipped with an interchangeable rubber insert, available in black, grey, beige and ivory. Its special structure protects the edges of tiles and pavers, enabling them to withstand the stresses of high-intensity pedestrian and vehicular traffic. Progress Profiles, headquartered in Asolo in the province of Treviso (Italy), exports over 12,500 articles made of stainless steel, aluminium, brass, PVC and real wood. All are certified 100% Made in Italy and sold in over 50 countries worldwide. Having opened three offices in nerve centres of the world economy such as Moscow, Dubai and Randolf in New Jersey, Progress Profiles remains totally committed to assuring the quality and excellence of its products, which are a byword for successful Italian style.

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Villa Papilio, Island of Brac

ď ‘

Villa Papilio is a magnificent wood and stone house that interprets traditional Adriatic architecture to perfection, while putting a contem-

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700 inhabitants, but thousands of years of history.

porary spin on it. The villa is situated in the Bay of Povlja, in the north of the Croatian island of Brac, which is an enchanting spot with just

With its evocative atmosphere and powerful appeal, the island has become a favourite

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destination for sustainable tourism. Brac's climate is mild all the year round, making it the perfect destination for anyone in search of relaxation against a backdrop of un-


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with a boldly distinctive design. Although the structure looks entirely linear at first sight, in reality the house is arranged around a circle, which is clearly visible from the low wall surrounding the garden, and continues into the interior before joining up with the staircase leading to the top floor, and reappearing, as if by magic, on the terrace perched above the sea. By creating a visual continuum between interior and exterior, the glass French windows make you feel as though you are on-board a boat in the middle of the sea, while the outdoor environment becomes an integral part of the interior design.

spoilt nature. In drawing up the plans for Villa Papilio, which was completed in 2013, the architects, Lea Aviani & Projectum, came up

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Nature dominates the villa and that's why it's called “Villa Papilio”, which literally means Villa of the Butterflies. The name is emphasised by the imposing curtains depicting butterflies, which create a stark contrast with the designer furnishings that characterise both the interior and exterior. The floors were laid with topend Listone Giordano wood flooring from the Atelier Reserve Siena collection*. Reserve Siena wood flooring bears the Biosphera mark associated with the marking system based on Listone Giordano's green procurement policy. Under this policy, customers are given clear, concise, useful information about the origin of the raw materials used. 5

*Why is it called “Listone Giordano Atelier Reserve Siena 1348”? The Torre del Mangia is situated in Piazza del Campo in Siena (Tuscany), and was the secular bell-tower of the municipal council's headquarters. It takes its name from the nickname "Mangiaguadagni" ("earnings-eater") given to the tower's first custodian, Giovanni di Balduccio, who was famed for his love of good food, and spent all his money on the pleasures of the table.

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In the spotlight

At 102 metres including lightning rod, it is Italy's second highest historic tower, after the Torrazzo di Cremona, and was built between 1325 and 1348. It is said that a number of coins were buried in the foundations, and that stones marked with Hebrew and Latin letters were placed under each of the corners, to ward off storms and thunder. This was a common custom in the Middle Ages. Furthermore, the four sides are perfectly oriented, in pairs, along the North-South and East-West axes. The construction of the central body was contracted to the Arezzo-born brothers Francesco and Muccio di Rinaldo (1338-40), perhaps under the direction of Maestro Agostino di Giovanni who, according to records, was paid as a "worker" in 1339. The Rinaldo brothers probably built the part made of brick and terracotta, while Agostino di Giovanni built the upper part made of white travertine, to a design by Maestro Lippo, the painter, who was most probably Lippo Memmi, the brother-in-law of Simone Martini. The clock was built in 1360 by Bartolomeo Guidi. In 1428, the quadrant was painted, and in 1776, it was remade in stone and decorated with a fresco covered with a roof. The last two of these features disappeared in the restoration work carried out in the early 1900s.

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FILA joins the Library of Birmingham

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Fila Surface Care Solutions recently took part in a prestigious project in the multiple-award-winning Library of Birmingham, inaugurated on 3 September 2013, and in the adjacent Repertory Theatre. Valued at 230 million euros, the library is the largest public building of its type in Europe. Designed by the Mecanoo team of architects based in Delft (Netherlands), the Library of Birmingham is a high-tech piece of architecture that extends over more than 10 floors and dominates the Centenary Square on the western side of the British city. The library has a collection of one million books (including the first published edition of the works of Shakespeare), and received over one and a half million visitors within the first six months of its opening. From the outside, the library looks like a series of rectangular glass structures, clad with metal filigree. Stacked on top of a similarly glazed ground floor, these structures are surmounted by a circular body that accommodates the historic Shakespeare Memorial Room. Inside, the circular voids afford a view that extends all the way to

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FILA CLEANER

Universal detergent for terracotta, porcelain tile, glazed ceramic, clinker, concrete, wood, natural stone, granite, agglomerate, antique-effect marble and pebbles. • Gently cleans all types of flooring • Leaves delicate and treated surfaces unharmed • Essential for post-installation washing of natural stone floors with gloss finish and high sensitivity to strong detergents.

FILAW68

Stain protector for terracotta, natural stone, concrete • Impregnates and protects absorbent materials such as untreated natural stone, terracotta and concrete against oily stains. • Drastically reduces the material's absorbency without affecting its appearance. • Recommended for use on both indoor and outdoor flooring. • For use on indoor flooring as a protective basecoat before the application of wax

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the top of the building. The ground floor of the library is next door to the Repertory Theatre. The Library of Birmingham is a major new cultural attraction, and rewrites the history of public libraries of the 21st Century. The new structures, which include a gallery with latestgeneration technologies, enable the public to access the collections for the first time. The library is also the home of a British Film Institute mediatheque, which puts the resources of the National Film Archive at the disposal of visitors free of charge. Other structures include the new multipurpose auditorium, an openair amphitheatre and various other show venues, plus a recording studio and a selection of rooms dedicated to children and young people. Thanks to the new technologies installed, anyone from Birmingham to Beijing, Bangalore and beyond can access the assets of worldwide importance made available by the Library of Birmingham. Francine Houben, the library's primary architect and Creative Director of Mecanoo, sees the Library of Birmingham as a “people's palace�, because it is accessible to everyone, suitable for families, and provides top-level services thanks to its partnerships with the Birmingham Repertory Theatre and various partners and community organisations. It offers a

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dynamic mix of events and activities, outstanding resources and exhibitions, and a staff of experts on hand to help users learn, track down information and discover a wealth of culture. As a centre of excel-

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lence for literacy, research, study, skills development, entrepreneurship, creative expression, health information and more, the Library of Birmingham is changing people's lives.

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Floor covering treatment W B Simpson & Sons (MIDLAND) Ltd selected and laid four different different sizes of Brazilian slate tiles, according to the traditional Romaans Verband style, in all of the areas subject to pedestrian traffic on the ground floor, for a total of 1,800 square metres of Brazilian slate. After installation, the contractors took care of the initial clean-up with FILA Cleaner, a neutral detergent that's ideal for all delicate floor coverings, because it cleans surfaces without affecting their appearance. The tiling was then treated with FILAW68, a water-based stain protector, which is ideal for porous indoor and outdoor coverings and protects surfaces without leaving the kind of film that adversely affects appearance. Both products belong to the Fila Green Line, a range of products with low environmental impact, offering water-based solutions, high bio-degradability, high concentration and compliance with VOC (Volatile Organic Compounds) emissions regulations. FILAW68 is also certified as LEEDcompliant, because its use earns credits towards LEED certification, the internationally recognised Green Building Rating System. The product meets the criteria for classification in the “low emission materials - paints and coverings� category (credit EQ 4.2), aimed at reducing contaminants in the indoor atmosphere of buildings. 5

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Project

Building on the Isle of Skye

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The untamed beauty of the Scottish island of Skye has been famed since the early 1800s, when the first hikers described its wild valleys and impregnable mountains. Now connected to terra firma by a long bridge, this magnificent island is also known as one of the places in which Gaelic language and culture are most jealously guarded.

The largest island in the Inner Hebrides archipelago, the Isle of Skye falls within Scotland's Highland region for administrative purposes, and has just over 9000 inhabitants. Population density is therefore sparse, and nature is left to prosper undisturbed throughout the island. The most numerous animal species are seals, eagles and otters. The main centres of human habitation are Portree (with its characteristic port area dotted with colourful houses), Sconser and Broadford. On an island like this, nature could only ever be the real star of a recent residential project involving indoor flooring by Ceramiche Keope. The building in question is a detached, cliff-top house, designed by Mary Arnold-Forster, with an incredible view over the Bay of Dunvegan. Blending seamlessly into the surrounding environment, the design draws inspiration from the area's typical agricultural

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buildings, and features an exterior cladding made entirely of wood. Next to the main living area, a shed accommodates the house's technical installations and stock of fire-wood. Large windows and skylights maximise the amount of natural light that illuminates the minimalist interiors. The shapes are pure and simple, and the starring role definitely goes to the elegant flooring, made with the Life collection by Ceramiche Keope, in the refined 60x60cm Lava finish*. "Life" is designed for people who want a relaxed, informal habitat. It is a top-quality material offering high resistance

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to impact, abrasion, chemical attack and stains, as well as high flexural strength. Like all Keope products, it is also nonabsorbent, frost-resistant, simple to lay and easy to maintain. Created with the aid of the most advanced technology, the refined character of the Life collection is accentuated by luminescent colours which, mixed with reflective particles, imbue the product with a special charm and an attractive three-dimensional look. 5

*Two finishes are available: “natural” matt and “textured” for exteriors and wall coverings. The wide range of colours, from the warm Sugar and Caramel to the cold Lava, Arky and Hydra, means there's always the right match for your interior design. Made in eight sizes: 90x90 - 60x120 30x120 - 60x60 - 30x60 - 45x45 22x45 - 10.9x45 - 14.7x60. The range also includes a broad selection of accents. This latest project on the Isle of Skye re-confirms Ceramiche Keope's position as an attentive, punctual partner on the international scene, and a supplier of materials for top projects worldwide. The company has always been founded on professionalism and reliability, and its products are the result of high levels of Research & Development.

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Architecture Interior Design Materials Projects

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Tile International 4/2014  

In this issue: An eye on the world. World Production and Consumption of ceramic Tiles. Interviews, news, projects & much more...

Tile International 4/2014  

In this issue: An eye on the world. World Production and Consumption of ceramic Tiles. Interviews, news, projects & much more...

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