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FOR THE HOLIDAYS!

JUST IN TIME

TIGI trends

masterbrand

volume 39 / NOVEMBER / DECEMBER 2013

tigiprofessional.com

n shows the development and creativity o and the Tigi International Creative r the last 12 months. strates the creativity and artistry of am member and ing of creative and conceptual ideas. ork and how individual ideas work in eate one strong message. the project was the link forged copyrightcolour.


Vinces‘ VISION Vince Davis

General Manager TIGI® Americas 15 years at TIGI® and 23 years in the Professional Beauty Industry

Thanks to all of you who were able to make it to World Release 2013. We had a fantastic 2-day celebration of the history of TIGI® and Bed Head® Studio’s 10th anniversary while providing world class TIGI® Education. It was great to see Anthony & Pat Mascolo and the International Creative Team on stage, and the amazing production they put on throughout the show. And we thank Bruno Mascolo for his surprise visit; it was so great to see him on the TIGI® stage again. More importantly, it was fantastic to connect with you, our valued customer, and show you the level of commitment that TIGI® has to its customers and continuous education. By bringing your stylists to educational events like World Release, you are giving them the tools and inspiration to keep them energized in the salon; keeping your retention rates higher and your customers more satisfied. TIGI® has always been by hairdressers, for hairdressers. Combining that with the power of TIGI®’s research & development, world class education and sales force, we are able to bring you the best products, the best education and the best service. 2013 was a year of fantastic innovation, but you will truly be amazed at what’s coming in 2014. We will continue to strive to provide the industry’s leading education, but we will also be keeping you at the forefront of wash & care, styling and colour innovation. For those of you that were unable to attend World Release 2013, we will have similar events around the world in 2014 and will be bringing World Release back to the US in Las Vegas in 2015. In the meantime, please enjoy our 2013 Masterbrand and Academy Collections, and continue growing your businesses into 2014.

TIGI WORLD RELEASE 2013 — ®

We wish you the greatest success and happiest of holidays.

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In true TIGI® Fashion, the copyright©olour™ Creative Team wowed the crowd at this year’s BTC Color Show in Nashville on September 8-9. Blueberry-toned orchids, mocha and sable, steel lavender and shell peach were all part of the high fashion palette presented by Team TIGI®. TIGI® Global Technical Creative Director Christel Lundqvist, US Technical Director Richy Kandasamy and TIGI® Learning Lab Technical Director Robert Banyaga showed off edge-of-the-trends looks with the brand new TIGI® Gloss shades, all enhanced by state-of-the-art, signature TIGI® cuts and styling. The team demonstrated techniques on stage with looks inspired by the new TIGI® Masterbrand Collection. The TIGI® Booth was quite the buzz, with a fully stocked Colour Bar and TIGI® Masterbrand-inspired models gracing the booth throughout each day. The team ended this successful show on a high note unveiling a gorgeous shimmering orchid on the radiant TIGI® finale model.

Richy Kandasamy

TIGI

Christel Lundqvist

Robert Banyaga

you part

®

A new level in salon loyalty.

Are of the

InCrowd?

As a special holiday bonus, LIKE US on Facebook and receive 250 points in Q4! www.facebook.com/tigiincrowd •

466 Broome St. 2nd Floor New York, NY 10013 • 212.702.9771 Academy.nyc@tigihaircare.com • www.tigiacademy.com • 888.311.TIGI (8444) or 212.702.9771

M E ET TH E TEA M

www.tigiincrowd.com

ADRIANA PAPALEO

Sign in or sign up today!

CHRISTOPHER CATANESE

Earn DOUBLE InCrowd points for ALL Bed Head ® purchases in Q4! TIGI ® copyright©olour ™ purchases ALWAYS earn DOUBLE InCrowd points! • Make sure to email supportsalons@tigihaircare.com with your Facebook name, the name on your InCrowd account and distributor’s name by 12/31/13 to receive your points! Offer valid for both new and existing InCrowd salons.

Christopher Catanese is an Educator specializing in cutting and styling at the TIGI® SOHO Academy. Christopher’s involvement in weekly cutting seminars, NY Fashion Week and his role as model coordinator at the Academy have allowed him to grow both creatively and professionally.

Adriana Papaleo is ecstatic to be a part of the TIGI® SOHO Academy. Adriana has had the pleasure of working with Nick Irwin, Thomas Osborn and Heath Grout, and is constantly inspired by their skill and dedication.

hotline

Don’t forget to call the TIGI® copyright©olour™ Hotline for any questions or concerns while using TIGI® copyright©olour™ products. The hotline is an excellent resource for all your inquiries and the telephone number can be found easily on the back of all Tube Boxes or Activator Bottles.

US Colour Hotline: 1 855-484-4441

US Direct Colour Assistance: 214-399-0217


coming soon

NEW COLOUR GODDESS™

NEW DUMB BLONDE™ RECONSTRUCTION FOR

CHEMICALLY TREATED

HAIR

OIL DEFENSE FOR ELECTRIC COLOUR

Transform over-processed and chemically treated hair with new Dumb Blonde™.

Feed your colour addiction and keep colour electric.

This pH balanced shampoo and reconstructor with milk extracts and Protein Booster Technology™, help restore the hair at its core, while protecting the hair externally.

Colour Goddess™ Shampoo and Conditioner is infused with keratin and nourishing sweet almond oil to care for coloured hair. Our nourishing conditioner deposits a micro-layer of water repelling agents on the hair, without feeling heavy. Developed to help smooth down the cuticle for electric colour and shine.

Blonde hair is back to its brilliant best — soft, smooth and ready for action.

COLOUR CARE FOR SERIAL HAIR ABUSERS 5


Inspired by fashion. Designed by hairdressers.

CATWALK® HEADSHOT™

WHAT IS IMPROVED?

HEADSHOT™ Shampoo: • Colour Safe • Formula Includes: Glucodeltalactone, Trehalose and Adipic Acid, which penetrate the hair fiber and help restructure damaged proteins inside the hair.

HEADSHOT™ conditioner: • Improved conditioning/smoothing formula, which helps restructure damaged proteins. • Contains Lactid Acid, which helps lower pH and close the cuticle. Helps boost reactivity of proteins. • Helps protect hair from heat

Q. Is the new Headshot™ exactly the same as the old Catwalk® Headshot™? A. No, the key benefit (repair), fragrance and fresh, vibrant packaging color are inspired by the old variant, however the new one has a completely new formulation, and more sophisticated version of the Mint & Toffee fragrance. Q. What type of hair should it be used on? A. This range is especially designed for chemically treated hair. This formula penetrates hair fiber and helps restructure proteins damaged by chemical treatments like colouring. Q. Is this range safe for coloured hair? A. Both shampoo and conditioner are colour safe. Q. What are the benefits of the Conditioner? A. It helps to close cuticles, boost reactivity of proteins, smoothes and protects hair against heat. Q. Can I use this range on natural hair (non coloured or chemically treated)? A. Absolutely. This range will deliver smoothness and nourishment.

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CATWALK PROMOTIONS ®

Picture Perfect Pair Buy Headshot™ Shampoo 10.14 oz and Conditioner 8.45 oz for a special price! Item# 610634 UPC# 615908960020

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$9.48 $17.45 $7.97 / 46% $4.74 $18.95 $34.90

Chocolate, Oatmeal & Honey

Buy Oatmeal & Honey Shampoo 10.14 oz and Conditioner 8.45 oz for a special price, get TIGI® Cosmetics Chocolate Eyeshadow FREE! (to the retail client) Item# 610620 UPC# 615908960228

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

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$14.00 $25.95 $11.95 / 46% $4.67 $27.99 $51.90


BED HEAD PROMOTIONS ®

Bee Hive Booster

Buy Oh Bee Hive!™ Dry Shampoo 5 oz and Ego Boost™ 8 oz for a special price! Item# 610652 UPC# 615908960105 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$11.50 $18.50 $7.00 / 38% $5.75 $22.99 $36.98

In being a company that’s by hairdressers for hairdressers, we must experiment and create unconventional ideas and combinations with our products. In working with our two latest products from our Decades launch, I found a wicked combination that I normally wouldn’t have tried. I was looking for volume and texture from the base of my undercut shape, so I liberally applied the Oh Bee Hive!™ Dry Shampoo, but wanting more sheen and definition through the ends, I then layered the Up Front Gel-Pomade from the mid-shaft through the ends. The final result was a completely unique finish to the haircut… muted textured roots and high sheen, defined ends. Cocktail, layer and experiment until you create your own signature TIGI® finishes! -Mitchel Wilson LEARNING LAB Creative Director, TIGI® Americas

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See page 16 for TIGI® copyright©olour™ formula.


BED HEAD PROMOTIONS ®

SMooth Moves

ROYALlY BAKED

Purchase Superstar™ Queen For A Day 10.2 oz, get Totally Baked™ 7 oz FREE! (to the retail client) Item# 610575 UPC# 615908960556 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

Purchase After Party™ 3.4 oz, get Spoil Me™ 9 oz FREE! (to the retail client) Item# 610577 UPC# 615908960532 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

each $11.39 $19.00 $7.61 / 40% $5.70 $18.99 $35.98

HOLIDAY RECOVERY

Purchase Resurrection™ Shampoo 8.45 oz and Conditioner 6.76 oz. for a special price and receive Manipulator™ 2 oz FREE! (to the retail client) Item# 610579 UPC# 615908960518 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

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each $12.50 $23.00 $10.50 / 46% $4.17 $24.99 $45.98

each $11.99 $19.50 $7.51 / 39% $6.00 $19.99 $38.98


BED HEAD PROMOTIONS ®

PARTY PRO

Buy the TIGI®PRO Mini Flat Iron, Straighten Out™ 4 oz and On The Rebound™ 4.22 oz for a special price. Item# 610580 UPC# 615908960501 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

each $45.00 $98.00 $53.00 / 54% $15.00 $90.00 $135.98

The TIGI®PRO Mini Flat Iron is the proper travel mate! With temperatures reaching 450 degrees, this little hot commodity is certain to get the style set in a jiff. Something important to remember, but often overlooked when pressing out curls into board-straight tresses, PROTECTION! You don’t see firemen fighting fires in the nude, so why do you think it’s safe to clamp your naked hair in between 450 degree plates? Bed Head® Straighten Out™ is the perfect line of defense with its thermal setting polymers, you can expect perfectly protected, poker straight hair for 48 hours. -Mitchel Wilson LEARNING LAB Creative Director, TIGI® Americas

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CATWALK PROMOTIONS ®

HOLIDAY COUTURE

Purchase Session Series™ Work It Hairspray 9.2 oz. and Your Highness™ Root Boost™ 8.1 oz for a special price. Item# 610582 UPC# 615908960495 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

each $12.48 $17.96 $5.48 / 31% $6.24 $24.95 $35.90

split personality Purchase Curlesque™ Curls Rock™ Amplifier 5.07 oz and Blow Out Balm 3.04 oz for a special price. Item# 610584 UPC# 615908960471 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

each $12.50 $17.95 $5.45 / 30% $6.25 $24.99 $35.90

See page 16 for TIGI® copyright©olour™ formula.

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S-FACTOR PROMOTIONS ™

healthy hold

Purchase Vivacious™ Hairspray 8.9 oz and True Lasting Colour™ Hair Oil 3.4 oz for a special price. Item# 610586 UPC# 615908960457 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

each $16.50 $33.00 $16.50 / 50% $8.25 $32.99 $66.00

the ultimate treatment

Save over 40% on “Serious” Conditioner 5.07 oz Item# 610585 UPC# 615908960464 each Salon Price: $8.50 Salon Value: $15.75 Salon Savings: $7.25 / 46% Retail Price: $16.99 Retail Value: $31.50

See page 16 for TIGI® copyright©olour™ formula.

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TIGI COSMETICS PROMOTIONS ®

Step-by-Step

Love our Longwearing Crème Eyeshadow, but mystified by the correct way to apply? Well, there is no right or wrong way, but for best results we recommend using a brush and some easy blending techniques! Using wand, load Crème Shadow to the inner eyelid while holding the lid taut. Transition shadow towards outer eye corner using the Angle Brush and up in the direction of crease. Blend product out until edgeless, or about half way over lid. Repeat until desired look is achieved.

SHADES OF HOLIDAY

Purchase 4 of each Longwearing Crème Eyeshadow at a special price and get 2 of each shade, Disposable Application Kit and display with headercard FREE! Item# 610581 UPC# 615908959314 Salon Price: Salon Value: Salon Savings: Price Per Piece:

each $187.50 $330.00 $142.50 / 43% $6.25

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masterbrand

C O L L E C T I O N

The Masterbrand Collection contains 4 DVDs (Bed Head®, Catwalk®, S-factor™ and B for Men™) and 14 models. The latest TIGI® Collection is the biggest production Anthony Mascolo and TIGI® have undertaken. Months of research, model castings, preparation and organization, went on before the shoot finally took place. Members of the TIGI® International Creative Team flew in from the USA and Italy, to join the UK team members, in the creation of the multi-brand production marking the run-up to TIGI® World Release. The objective of the shoot was to cover each of the key brands: Bed Head®, Catwalk®, S-factor™ and B for Men™. The powerful use of TIGI® copyright©olour™ strengthened and helped define the key looks. “It became very clear to me, that when you take a group of people, some are going to be Bed Head® people, others will be Catwalk® in their style choice and some will be S-factor™. What draws them together is colour,” says Anthony. “To create a collection that encompassed the imagery of all of our brands, we used the current trend for monochromatic clothes as the link. By the first day of the shoot the power of copyright©olour™ really became apparent. This is the first shoot where we have used colour to not only accentuate the cut, but also the fashion image. I am really excited with the results.” The Masterbrand Collection is TIGI®’s key promotion for editorial stories, press advertisements, promotion on TIGI® Professional website and in social media, and of course the models are playing an important role at TIGI® World Release. Item Code: 546722 Salon Price: $495.00

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–Academy Collection 2014 The TIGI® Academy Collection 2014 contains 12 haircuts and colours that have a strong appeal for clients globally and are guaranteed to progress the work of the salon hairdresser. These new concepts show trend-led cut and colour techniques and creative finishing ideas designed to work with the image and lifestyle of every salon client. Under the guidance of Anthony Mascolo, the TIGI® International Creative Team members in London, New York and Europe have collaborated together to create the TIGI® Academy Collection providing a wealth of exciting ideas and details of emerging trends. From the competent young hairdresser, to the highly experienced advanced stylist and colourist, the TIGI® Academy Collection offers inspiring information. Item Code: 546990 Salon Price: $495.00

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HOW TO GET THE LOOK Rich terracotta

Cinnamon Blonde IvoryBlonde

Oak Dark Blonde Vingtage Blonde

COLOURSPOTLIGHT from the masterbrand collection

See page 8

Working with a block colouring technique creating a seamless blend of depth progressing into a lighter softer shade creating movement and fluidity, working with hues of cinnamon and Ivory blonde. Natural level – 7/0 Blonde — Formula 1: Pale Cinnamon Blonde 30g TIGI® copyright©olour™ creative 8/34 + 10g TIGI® copyright©olour™ gloss 0/03 + TIGI® copyright©olour™ activator 8.5vol/2.55% Formula 2: 40g TIGI® copyright©olour™ true light™ white + TIGI® copyright©olour™ activator 20vol/6% Formula 3: Ivory Blonde 10g TIGI® copyright©olour™ gloss 9/83 + 5g TIGI® copyright©olour™ gloss 0/02 + 5g TIGI® copyright©olour™ gloss 0/03 + TIGI® copyright©olour™ activator 8.5vol/2.55%

See page 11

A blending technique was used to create a lighter effect of vintage blonde through the front, with darker effects of oak dark blonde to create strength. Natural level – 6/0 Dark Blonde — Formula 1: TIGI® copyright©olour™ true light™ white + TIGI® copyright©olour™ activator 20vol/6% Formula 2: Oak Dark Blonde 40g TIGI® copyright©olour™ gloss 6/3 (coming soon) + TIGI® copyright©olour™ activator 8.5vol/2.55% Formula 3: Vintage Blonde 20g TIGI® copyright©olour™ gloss 9/83 + 10g TIGI® copyright©olour™ gloss 0/03 + 10g TIGI® copyright©olour™ gloss 0/02 + TIGI® copyright©olour™ activator 8.5vol/2.55%

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See page 12

Inspired by fashion trends seen on the catwalks, a timeless rich terracotta result was achieved by incorporating hues of rich reds, warm coppers and bold golden tones. Natural level – 6/0 Dark Blonde — Formula 1: Rich Terracotta 20g TIGI® copyright©olour™ creative 66/64 + 20g TIGI® copyright©olour™ mix master /44 + 10g TIGI® copyright©olour™ mix master /33 + TIGI® copyright©olour™ activator 20vol/6% Formula 2: 20g TIGI® copyright©olour™ creative 66/64 + 20g TIGI® copyright©olour™ mix master /44 + 15g TIGI® copyright©olour™ mix master /33 + 15g TIGI® copyright©olour™ gloss 0/03 + TIGI® copyright©olour™ activator 8.5vol/2.55% NOTE: Formula 2 mixing ratio 1:2


holiday essentials Give your clients the gift of opulent style. Create instant gifting by stocking up on Holiday Essentials. clients Purchase any 2 Hair Reborn™ Styling Treats, receive a TIGI® Cosmetics Glam Bag FREE. salons Purchase 12 of each Hair Reborn™ Styling Treats, receive 36 TIGI® Cosmetics Glam Bags and a shelf highlighter FREE. OFFER INCLUDES:

TIGI®’s top selling cosmetic formulas

12 12 12 12 12 12 1 36

Black Perfect Eyeliner

Resurfacing Lusterizer™ Colour Protecting Conditioning Tonic Restorative IlluminOil™ Flexible Finishing Hairspray Rebuilding Wax Texturizing Soufflé Shelf Highlighter TIGI® Cosmetics Glam Bag

TIGI® COSMETICS GLAM BAG INCLUDES: 36 36

Black Perfect Eyeliner Superficial Luxe Lipgloss

Easy glide, dual purpose eyeliner that won’t smudge or smear Smooth and stress free eyeliner application Built-in smudgie for softer Holiday eyes

Superficial Luxe Lipgloss A moisturizing, high shine lipgloss Natural emollients allow for maximum shine and hydration Anti-stick formula allows for multi-application Item Code: 610752 salon price: $1,080.00 salon value: $1,764.00 Retail Value: $3,528.00

Offer Valid through December 31, 2013. Limited Quantity Available.

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Y FASHION WEEK N TIGI Struts Down The Runway ®

The TIGI® US Catwalk® Session Team made quite an impression at Mercedes-Benz Fashion Week in New York. Global Creative Director, Nick Irwin, and the Creative Team executed unique, fashion-forward hairstyles for Ruffian, Mara Hoffman, Jonathan Simkhai, Alice + Olivia, Alon Livne and The Blonds Spring 2014 collections. Ruffian’s muse for his inspiration was based on Lady Caroline Blackwood. The hairstyle had soft, flowing waves for that second day, slept on set hair. Mara Hoffman took a different approach with her Bohemian braids, often been referred to as “Willie Nelson braids”, to enhance her bright colors and vibrant prints on the runway. Jonathan Simkai went for a sleek, polished and expensive straight hair look, while Alice + Olivia took on a more chignon hairstyle. Alon Livne created a bold statement with his street-style, urban braids that complimented his futuristic vibe, and to top it all off, The Blonds took the stage with their avant-garde, pulled tight top knot fantasy look.

Ruffian (Lady Caroline Blackwood inspired)

Alice + Olivia (Chignon hairstyle)

Mara Hoffman (“Willie Nelson braids”)

Jonathan Simkhai (Sleek, polished, expensive look)

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Alon Livine (street-style, urban braids)

The Blonds (Avant-garde top knot fantasy)


TIGI PRESS ®

Cosmopolitan

allure

glamour

Cosmo’s Best Beauty Buy In The Universe award winner for Best Shampoo Bed Head® Recharge™ Shampoo

NYLON

Bed Head® Superstar™ Queen for a Day Thickening Spray

Catwalk® Curlesque™ Leave-In Conditioner

Catwalk® Oatmeal & Honey Shampoo, Conditioner and Mask

CASE

Premium faux leather case with easy magnetized open and close button.

SHEARS • •

Crafted from Japanese 440A Hitachi-made Molybdenum based stainless steel Performs like a more expensive shear, but at an accessible price

Thinners • •

Extremely sharp 35 curved teeth provide seamless blending Uses the same metal blend as the shears, meaning they’ll cut cleanly through the hair without pulling

Razor • • • •

Durable double sided razor can be used from either side. Rubberized grip for better control. Straight handle design can be used for both right or left handed stylists. Easy lock and unlock for blade replacement.

Purchase a set

5.5 item # 450046 5.5 Lefty item # 450047 6.0 item # 450048

UPC Code: 615908423662 UPC Code: 615908423686 UPC Code: 615908423693

Salon Price: $199.00

MITCHEL Wilson

Men’s Fashion Forecast

Course Dates: Nov 11-12 Time: 10:00 am – 5:00 pm Each day begins at 10:00 am. Please arrive 20 minutes in advance to register. Lunch included. Course Level: Intermediate Tuition: $500 or 16,667 In-Crowd Points Tools to Bring: Please bring your shears, razor, clippers, combs, brushes, sectioning clips, spray water bottle, blow dryer and note taking tools. Provided: Working product and mannequin head

Men are increasingly interested in their hair and appearance, and it is therefore key that hairdressers focus on this potential area of growth in their salons. The TIGI® Creative Team continuously updates cutting and styling techniques, and each season refocuses on creating commercially viable looks that appeal to a broad clientele.   In this two day course, students learn to use classic and fundamental male cutting techniques as the basis to directional hairstyles, enhancing the cuts with advanced texturizing and personalizing. The course includes a demonstration on live models and workshops on TIGI® male mannequin heads. TIGI®

LEWISVILLE Learning Lab •1655 Waters Ridge Drive • Lewisville, TX

Information and bookings • 800.259.8596 • education@tigihaircare.com


TIGI® ACADEMY NEW YORK COURSE CALENDAR 2014 466 Broome Street (2nd Floor) New York, NY 10013 (212) 702-9771 JANUARY S

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Classics Colour and Classics Cutting

Catwalk® Collective and Colour Correction

Graduation Skills and Creative Consultation

Fundamental Colour and Basic Highlights

Transition Cut and Transition Colour

Teacher Training Cutting and Teacher Training Colour

Creative Cut and Creative Colour

Basic Highlighting Techniques

(these are separate courses that run simultaneously) (these are separate courses that run simultaneously)

ASK ABOUT OUR ONE-ON-ONE TRAINING

24/7 Online Enrollment • www.tigiprofessional.com • For Information and Registration please call 212.702.9771 academy.nyc@tigihaircare.com • TIGI® reserves the right to change course dates and prices without notice.

SOY INK LOGO

Creative Consultation......................................................$1,018.00 Catwalk® Collective.........................................................$1,018.00 Creative Cut.....................................................................$1,018.00 Creative Colour................................................................$1,018.00 Graduation Skills........................................................... ..$1,100.00 Transition Cut..................................................................$1,128.00 Transition Colour.............................................................$1,128.00 TIGI® Classics Cutting......................................................$1,460.00 TIGI® Classics Colour.......................................................$1,460.00 Teacher Training Cutting................................................ $2,750.00 Teacher Training Colour................................................. $2,750.00 TIGI® COPYRIGHT©OLOUR™ SERIES Colour Correction...............................................................$650.00 Basic Highlighting Techniques...........................................$650.00 Fundamental Colour and Basic Highlighing.....................$1,018.00

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Nov/Dec '13 Trends (Dist.)