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TIGI trends

volume 43 JULY / AUGUST 2014 tigiprofessional.com

TURN UP YOUR STYLE WITH NEW BED HEAD CULT CREATIONS


T E A M F O C U S

COLOUR 2014 SEPTEMBER 15-16TH

CHRISTEL LUNDQVIST

RICHY KANDASAMY

TIGI® Talent Colourist Lincoln, NE Anna Evans-Bayer, owner of SISU Hair Dressing in Lincoln, Nebraska, is a mastermind at colour. The only TIGI® Talent Colourist member in the state of Nebraska, Anna is known for her keen ability to connect with her audience and a nurturing teaching style that makes her a highly requested educator. After 7 years in the industry, she finds her inspiration from the world around her and by being present in life and nature. She travels often for TIGI® and enjoys discovering style trends in her travels that she can bring back to her salon. When asked what drew her to TIGI® in the first place, Anna said “It’s by hairdressers, for hairdressers and I love to teach!”

ANNA EVANS-BAYER

Don’t miss Ricky Kandasamy, Christel Lundqvist and the TIGI® copyright©olour™ Team on stage at the Behindthechair.com: Color, Cut & Style show.

TIGI® Talent Colourist New York, NY A native of Sydney, Australia, Renée Wilson knew she wanted to be a hairdresser when she was 14 years old. She became a member of the TIGI® Australia Artistic Team in 2006, and spent the next four years working to raise the awareness of TIGI® and TIGI® Colour throughout the Australian continent. Since moving to the US in 2010, Renée has continued her passion for education and colour as a TIGI® Talent Colourist, first in Los Angeles, then Dallas and has recently relocated to New York City. She travels constantly throughout North America, sharing her extensive knowledge and love for TIGI® copyright©olour™. Renée’s advice to young hairdressers: “Work hard, stay focused and never give up. Once you make a decision, the universe conspires to make it happen.”

RENÉE WILSON

NEW ORLEANS, LA

B2B BENEFITS:

CHECK OUT THE NEW

TIGI B2B SITE!

• Browse and shop for products • View your order and invoice history • Create shopping list • View MSDS and PK sheets

®

Please contact your sales person or

salonstoresupport@tigihaircare.com

for more information.

E D U C AT I O N

P O R T A L Introducing LEARNaboutTIGI.com

Now you will be able to review product knowledge courses online, test your TIGI® facts and even get discounted products as prizes for completing courses! This is a fantastic opportunity to refresh your knowledge of TIGI® products and learn more about our offerings. Be more confident selling the products in your salon and take retail sales to the next level.

HERE’S HOW IT WORKS: • Stylists register FREE • Complete short, fun online training courses • Earn exclusive discounts • Become TIGI® experts

visit www.learnabouttigi.com

TIGI

you part

®

A new level in salon loyalty.

Are of the

InCrowd?

Receive one TIGI ® InCrowd rewards point per dollar spent through participating distributors, as well as bonus points on quarterly bonus product line purchases. InCrowd points can be redeemed for tween shampoos and conditioners or the latest tools from TIGI ®PRO to keep your backbar business boomin’ and your styles flawless. Or maintain cutting edge techniques by using your InCrowd rewards points toward classes at the New York Academy, Dallas Learning Lab or In-salon education. For full program details, please see your TIGI ® Specialist or email supportsalons@tigihaircare.com. Bonus points for May/June = copyright©olour ™ and Bed Head ®.

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Sign in or sign up today! www.tigiincrowd.com


TIGI CENTER STAGE SALONS ®

TRESIMAGE SALON Reno, NV Risa Lopez opened TresImage Salon 12 years ago and still proceeds to attract new, young stylists to her salon. With TIGI®’s help, she is able to build confidence in these young stylists, who work very well with one another and treat their clients with the utmost respect. With positive energy and endless talent, clients are encouraged to come back to this modern and sophisticated salon. The stylists are continuously educating themselves, whether it’s by attending classes or observing another stylist’s cut or colour. Education builds knowledge and with that knowledge TresImage is able to be an extremely successful salon.

MICHAEL ISAIAH Warson Woods, MO Michael Isaiah is a prestigious salon filled with black leather chairs, red abstract paintings and distressed hardwood floors. In 1995, the salon was opened by Michael and Laura Burgess, who have since created a strong team as a result of implementing the TIGI® culture. They have won several awards over the years including: TIGI® sales awards, 2006 City Search Salon of the Year and 2009 finalist City Search Salon of the Year. For the last 10 years, Michael Isaiah has had TIGI® Educators and Ambassadors working in his salon, which has proven to be a huge advantage for his team. “TIGI® education gives us the ability as stylists to grow and keep an edge in our industry. The relationship that we have developed with TIGI® corporate has been a key to our success,” says Burgess. Michael Isaiah exists to provide a creative and inspiring work environment where individuals are encouraged to operate with respect, integrity and artistic license while providing excellent service.

BEAUTIFUL SALON & SPA Pawley’s Island, SC

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Beautiful Salon & Spa is a stunning salon with a modern vibe that provides clients with an enjoyable and relaxed experience. Sandy Lawrence opened Beautiful Salon & Spa nine years ago and it has grown ever since. The salon focuses on styling each client in a unique way, which creates an opportunity to present them with new products to complement their new style. The stylist might choose to create a rough, textured braid, cocktailing Bed Head® Totally Baked™ and Oh Bee Hive!™ or a big and sexy blow out using Catwalk® Root Boost® and Blow Out Balm. Beautiful Salon carries a variety of TIGI® brands, including copyright©olour™, which allows the salon to create looks to fit each client’s unique personality. Beautiful Salon feels that TIGI® has helped their salon by “providing products and inspiration to do amazing hair”.


NEW Urban Antidotes™ Reboot™ shampoo for whacked out scalps & treatment masks for tresses in need. Available in July.

CHECK HAIR

IN TO

REHAB.

Our new masks are quick, easy and jammed full of the latest patented technology to get hair back to optimal health. Use once a week to give hair a kick-start on the path to total rehabilitation.

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Core Repair™ technology works by penetrating the hair shaft and repairing the proteins within the hair. This leads to stronger hair which is more resistant to future damage.


RE-ENERGIZE™ urban+antidotes™ Treatment Mask

1

DAMAGE LEVEL

PRESCRIBED DOSAGE Once a week. For daily repair use Re-Energize™ Shampoo & Conditioner. RETAIL: 7.05 oz. / 200 g Item# 140494 UPC# 615908424188 PRICE Salon Price: Retail Price:

$13.50 $26.99

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Core Repair™ Technology Trehalose, Adipic Acid, Gluconodeltalactone

Repairs internal proteins, strengthening inter-molecular protein bonding

Hair feels stronger and breakage is significantly reduced

Silicones: Dimethicone and Amodimethicone

Evens out hair surface and repairs light damage without weighing hair down

Hair feels smoother without being weighed down

Hair aligning silcones

Aligns hair strands to reduce friction and enhance light reflection

Shinier hair with natural movement

Conditioning Agents: Stearamidopropyl Neutralizes the electromagnetic charge Fewer flyaways allowing hair fibers to Dimethylamine and on the surface of the hair fiber lie closer together to maximize shine Behentrimonium Chloride

RE-ENERGIZE™ TREATMENT TECHNOLOGY: Internal repair molecules strengthen the hair. Hair with this level of damage shouldn’t be weighed down with heavy conditioners so the lightweight silicone system in this mask smoothes the surface without overloading. PERFECT PARTNERS: Re-Energize™ Shampoo & Conditioner

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RECOVERY™ urban+antidotes™ Treatment Mask

DAMAGE LEVEL

2 PRESCRIBED DOSAGE Once a week. For daily repair use Recovery™ Shampoo & Conditioner. RETAIL: 7.05 oz. / 200 g Item# 140495 UPC# 615908424195 PRICE Salon Price: Retail Price:

$13.50 $26.99

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Core Repair™ Technology Trehalose, Adipic Acid, Gluconodeltalactone

Repairs internal proteins, strengthening inter-molecular protein bonding

Hair feels stronger and breakage is significantly reduced

Glycerin and Lactic Acid

Acts as a molecular sponge to retain moisture

Hair fibers swell to increase strength and results in less breakage

Surface repair conditioners

Evens out hair surface and repairs medium damage without weighing hair down

Shinier hair with natural movement

Silicones: Dimethicone and Amodimethicone

Reduce inter-fibral friction on strands to prevent further damage to hair cuticle

Hair feels stronger and less dry

RECOVERY™ TREATMENT TECHNOLOGY: Penetrating molecules repair fibers internally while hydrating molecules act like sponges, drawing moisture in from their surroundings to remove dry feeling from hair. PERFECT PARTNERS: Recovery™ Shampoo & Conditioner

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RESURRECTION™ urban+antidotes™ Treatment Mask

DAMAGE LEVEL

3

“Bed Head® Urban Antidotes™ Treatment Masks really work because each level is tailored to suit different damage needs, from smoothing the cuticle to reconstructing proteins within the hair. Using the level that suits your client’s hair means they’ll get exactly what they need.” Akos Bodi TIGI® European Creative Director

PRESCRIBED DOSAGE Once a week. For daily repair use Resurrection™ Shampoo & Conditioner. RETAIL: 7.05 oz. / 200 g Item# 140496 UPC# 615908424201 PRICE Salon Price: Retail Price:

$13.50 $26.99

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Core Repair™ Technology Trehalose, Adipic Acid, Gluconodeltalactone

Repairs internal proteins, strengthening inter-molecular protein bonding

Hair feels stronger and breakage is significantly reduced

High dose of hair surface repairing silicones: Dimethicone and Amodimethicone

Higher dose gives full-on repair to external surface structure

Hair feels smoother and protected against future breakage, while giving incredible shine

Moisture agents: Glycerin and Lactic Acid

Add moisture lost through extreme damage

Hair feels better conditioned and smoother

RESURRECTION™ TREATMENT TECHNOLOGY: Core Repair™ Technology penetrates the hair shaft to restructure proteins inside the hair fiber while a serious dose of surface repair actives condition the damaged surface. PERFECT PARTNERS: Resurrection™ Shampoo & Conditioner

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REBOOT™ urban+antidotes™ Scalp Shampoo

“Hairdressers see clients with scalp concerns but talking about these kinds of problems can be hard. Bed Head® Reboot™ is ideal for these situations because it promotes overall scalp health and balance which allows the conversation to move past the problem. The fact that it can be paired with any Urban Antidotes™ Conditioner also means the client doesn’t have to sacrifice tailored hair repair.”

DAMAGE LEVEL

0

PRESCRIBED DOSAGE Use daily with your prescribed urban+antidotes™ Conditioner. RETAIL: 8.45 fl. oz. / 250 ml Item# 300316 UPC# 615908424218 PRICE Salon Price: Retail Price:

$7.50 $14.99

Philip Downing – TIGI® UK Creative & Education Director

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Pumped up cleansing system

Removes build up of dead skin cells, grease and dirt

Scalp feels clean and unclogged, hair feels fresh

Zinc Pyrithione

Anti-bacterial and anti-inflammatory agents to calm and soothe scalps

Scalp feels soothed and hydrated. Dryness is banished and scalp is left in perfect balance.

Caring hair fiber silicones

Cares for the surface of hair to balance out cleansing

Hair feels cleansed but also soft and smooth. Light dose doesn’t weigh hair down or clog up scalp.

REBOOT™ TREATMENT TECHNOLOGY: Zinc Pyrithione absorbs moisture during washing which contacts with the scalp, leaving moisture levels balanced. CREATIVE TEAM HOT TIP: Partner up with any urban+antidotes™ Conditioner and Mask depending on the damage level of the hair. 8


JULY URBAN ANTIDOTES™ PROMOTIONS

Re-Energize™ Shampoo + Mask Duo

Recovery™ Shampoo + Mask Duo

Buy NEW Re-Energize™ Treatment Mask 7.05 oz for a special price, get Re-Energize™ Shampoo 8.45 oz FREE!

Buy NEW Recovery™ Treatment Mask 7.05 oz for a special price, get Recovery™ Shampoo 8.45 oz FREE!

(to the salon and retail client)

(to the salon and retail client)

Item# 610919 UPC# 615908958058

Item# 610920 UPC# 615908958041

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$12.64 $21.00 $8.36 / 40% $6.32 $22.99 $41.98

Resurrection™ Shampoo + Mask Duo

$12.64 $21.00 $8.36 / 40% $6.32 $22.99 $41.98

Manipulate Your Scalp

Buy NEW Resurrection Treatment Mask 7.05 oz for a special price, get Resurrection™ Shampoo 8.45 oz FREE!

Buy NEW Reboot™ Scalp Shampoo 8.45 oz, get a mini Manipulator™ 1 oz for a special price.

(to the salon and retail client)

(to the salon and retail client)

Item# 610921 UPC# 615908958034

Item# 610922 UPC# 615908958027

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$12.64 $21.00 $8.36 / 40% $6.32 $22.99 $41.98

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$9.89 $12.50 $2.61 / 21% $4.95 $17.99 $24.98


INSPIRED BY FASHION. READY TO

WEAR HAIR The ultimate Blow Dry Collection Available in July Hero styling products, based on backstage session work, which helps hairdressers create an impeccable blow dry fast, easy and with longer lasting results.


HAIRISTA™ CREAM

CAMERA READY™

FOR SPLIT END REPAIR

SHINE SPRAY FOR GLOSSY FINISH

The perfect blow dry requires healthy-looking hair without rebellious split ends.

The perfect blow dry stays looking pristine and has a natural sheen. Finish your blow dry with this smoothing shine spray, formulated with a generous shine shot, and helps protect your style from frizz.

This prepping emulsion harnesses the power of sophisticated split end mending technology that effectively repairs split ends and gets your hair style ready.

Spray evenly over blow-dried hair and brush through, or spray while blow drying with cold air.

Apply to damp hair from mid-lengths to ends, focusing on dry tips.

BENEFIT FOR THE CLIENT • Weightless shine • Long-lasting smoothness • Helps protect from frizz

BENEFIT FOR THE CLIENT • Repairs up to 80% of split ends and prevents new ones from forming • Smoothes

RETAIL: 5.07 US fl. oz. / 150 ml Item# 140492 UPC# 615908424140

RETAIL: 3.04 US fl. oz. / 90 ml Item# 140491 UPC# 615908424164 PRICE Salon Price: Retail Price:

PRICE Salon Price: Retail Price:

$10.50 $20.99

FEATURE/INGREDIENT

ATTRIBUTE/FUNCTION

Split End Mending Complex

Effectively repairs up to 80%of split ends

Hydrolyzed Keratin

Hair’s main protein and a key component of hair’s structure

Glycerin

Absorbs and retains moisture from the air. Helps hydrate hair.

Silicone-Alternative Conditioners

Condition the hair and prevent flyaways, helping give the hair a smooth and even finish

$10.50 $20.99

FEATURE/INGREDIENT

ATTRIBUTE/FUNCTION

A super dose of conditioners

Misted onto hair with this spray, this generous smoothing dose gives silky, aligned hair with flexible movement

Shine-Boosting Silicone

Has a high refractive index to help conceal the product on the hair and boost shine

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BODIFYING SPRAY

FOR IMPECCABLE VOLUME The perfect blow dry is bold and bouncy with subtle hold for a runway style. This bodifying spray contains a cocktail of shape-creation polymers that add style control for a sophisticated look. Pump volume into your style for a big, bold blow dry result. Spray all over on damp hair and style with brush and hairdryer.

BENEFIT FOR THE CLIENT • Lift and volume • Natural feel and movement

RETAIL: 8.1 oz. / 255 ml Item# 140489 UPC# 615908424126 PRICE Salon Price: Retail Price:

$8.50 $16.99

FEATURE/INGREDIENT

ATTRIBUTE/FUNCTION

Styling Polymers

Form a fine, hair-holding film on the hair surface to help scaffold your style and make your hair feel thicker

Silicone-Alternative Conditioners

Help deliver a soft, conditioned feel without weighing the hair down

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JULY CATWALK® PROMOTIONS

CATWALK® READY

GET THE PERFECT BODY

Buy Hairista™ Cream 3.04 oz, Camera Ready™ Shine Spray 5.07 oz and Bodifying Spray 8 oz for a special price.

Buy Hairista™ Cream 3.04 oz and Bodifying Spray 8 oz for a special price.

(to the salon and retail client)

(to the salon and retail client)

Item# 610924 UPC# 615908958010

Item# 610926 UPC# 615908957990

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$19.99 $29.50 $9.51 / 32% $6.66 $39.99 $58.97

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$12.00 $19.00 $7.00 / 37% $6.00 $23.99 $37.98


TURN UP YOUR STYLE WITH NEW BED HEAD® CULT CREATIONS

AVAILABLE IN AUGUST Inspired by ever-evolving urban street style, Bed Head® has gone back to its DNA. We took our top selling, iconic products and reimagined them with an added twist. “The inspiration was about finding characters, individual people that had their own unique style. Instead of bringing in models and changing them completely, we brought in people that already had a very strong look of their own. We wanted to go a little bit edgier and capture more of what’s going on in the world of fashion today. On the last day of shooting we changed the environment, we went to a car park. We wanted to get more of an urban feel, something a little rougher - a lot of concrete and rawness. These four new products complement their sister products beautifully. They can be mixed and matched to get lots of different looks. We’ve used both ranges on the looks you see to complement the whole collection; I think they work great together. One is not to take over the other, they’re actually there to work together and to give clients who like those products another alternative and another kind of feel to the hair.” - Anthony Mascolo, TIGI® International Artistic Director

TURN UP YOUR STYLE WITH NEW BED HEAD® CULT CREATIONS… MIX, MATCH AND COCKTAIL FOR ENDLESS HAIR PLAY. 14


MANIPULATOR MATTE™ Matte wax with massive hold HOW IS IT DIFFERENT FROM MANIPULATOR™? Stronger hold in a wax format for a more matte, dry finish. KEY BENEFITS Firm hold Dry/Matte finish HOLD: Firm TEXTURE/DEFINITION: Maximum FINISH: Matte HOW TO USE Work through clean, wet or dry hair and style with attitude. On wet hair, blowdry or let dry naturally.

MANIPULATOR MATTE™ 2 US OZ / 57.5 g Item# 140499 UPC# 615908424263

CREATIVE TEAM COCKTAIL Small Talk™ + Manipulator Matte™, for a volume boost with a matte finish

Fragrance: Ananacoco Salon Price: $11.50 Retail Price: $22.99

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Beeswax

Creates texture between fibers and structure around individual fibers

Waxy format that creates massive texture without adding artificial shine

Bed Head® styling polymer

Forms a fine, firm film on the hair, helping you hold and mold your style

Long-lasting hold and control which doesn’t budge; creates lift, grip and definition

Synthetic Lanolin

Acts like tiny micro-sponges to trap water from the air

Defends your style in high humidity, so your epic hold and texture won’t let you down

“This new Manipulator™ in a wax version has a stronger hold and a matte finish – it will be a new favorite with stylists.” Akos Bodi TIGI® European Creative Director

THE ORIGINAL MANIPULATOR™ Thick pliable paste

NEW MANIPULATOR MATTE™ Firm fibrous wax 15


FLEXI HEAD™ Strong Flexible Hold Haispray HOW IS IT DIFFERENT FROM HARD HEAD™? A more flexible effect allows you to build up hold in hair as you style vs. locking final style immediately. KEY BENEFITS Light, easy to apply Strong but flexible hold HOLD: Firm TEXTURE/DEFINITION: Maximum FINISH: Natural HOW TO USE Hold 10 to 12 inches from hair and spray all over desired area.

FLEXI HEAD™ 10.6 US OZ / 350 ml Item# 140500 UPC# 615908424249

CREATIVE TEAM COCKTAIL Flexi Head™ + all your Bed Head® favorite styling products. Layer it, rework it, brush it and finish your style

Fragrance: Fruit Fantasy Salon Price: $11.50 Retail Price: $22.99

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Fine spray pattern

Mists the hairspray onto your hair in small droplets

Provides a flexible, workable finish

Generous shot of fixative

Locks your style in place

Gives strong hold

Phenyl Trimethicone

Has a high refractive index to conceal the product on the hair and maintain the hair’s natural shine

Lets the hair’s natural shine come through

“Hard Head™ is the best hairspray to fix a style, but Flexi Head™ is perfect for those times when you need to rework it: it’s layerable, workable and brushable so you can build up the hold.” ORIGINAL HARD HEAD™ Hard Head™ has larger droplets that help set the hair for long-lasting hold – great for updos.

Akos Bodi TIGI® European Creative Director

NEW FLEXI HEAD™ Flexi Head™ fine spray provides great hold while still allowing the hair to be workable and moveable. 16


BLOW-OUT™ Golden Illuminating Shine Cream HOW IS IT DIFFERENT FROM AFTER PARTY™? Same amazing smoothing treat but with golden, high shimmer shine, for nights on the town.

KEY BENEFITS High shine/golden sheen Thinner consistency, good for fine hair HOLD: Light TEXTURE/DEFINITION: Light FINISH: Shine HOW TO USE Use 2 pumps on either wet or dry hair. Cocktail with other stylers to take your style to another dimension.

BLOW-OUT™ 3.4 US FL OZ / 100 ml Item# 140498 UPC# 615908424232

CREATIVE TEAM COCKTAIL Blow-Out™+ Control Freak™ Serum, for invisible control and smoothing, with some serious shine

Fragrance: Fruit Fantasy Salon Price: $11.50 Retail Price: $22.99

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Conditioning silicones

Smoothes the hair surface

Tame flyaways, combat frizz and help smooth out signs of damage

Shine-boosting phenyl trimethicone

High refractive index to help boost hair’s natural shine

For super shiny, glossy hair

Gold dust

Not real gold dust (gold mica) but precious enough to enhance shine!

Brings golden shine and glitter to the hair

“The thing I love about Bed Head® Blow-Out™ is the addition of mica that gives it a super high degree of shine. Other innovations that I love in Blow Out™ are that the color of the product being almost golden really enriches the color of brunettes and redheads. The product differs from After Party™ in that it is slightly lighter so works wonderfully on all textures of hair to smooth the cuticle and give a beautiful shine to the hair.” Thomas Osborn TIGI® US Creative Director

NON-CONDITIONING BLOW-OUT™ SHAMPOO

Hair swatch on the right treated with Blow-Out™ looks shinier. The gold mica is visible in the hair and brings a golden finish. Works great on brunettes and redheads to boost shine and warmth, and brings dazzling shimmer to golden blondes. 17


MOTOR MOUTH™ Mega volumizer with gloss HOW IS IT DIFFERENT FROM SMALL TALK™? Lighter weight volume and less texture, with turbo shine injection for a high gloss finish. KEY BENEFITS Lightweight volume, good for fine hair High shine UV glow HOLD: Medium TEXTURE/DEFINITION: Moderate FINISH: Shine HOW TO USE Use 2-3 pumps on wet hair. Blow dry and style as desired. For UV glow, apply product liberally to individual sections of hair.

MOTOR MOUTH™ 8 US FL OZ / 240 ml Item# 140497 UPC# 615908424225 Fragrance: Blueberry Muffin Salon Price: $11.50 Retail Price: $22.99

CREATIVE TEAM COCKTAIL Motor Mouth™ + Superstar™ Queen for A Day, for lightweight volume with hold and a shiny finish

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Volume boosters

Forms a bodifying layer to make your hair feel and look bigger

Great body and volume for fuller-looking hair and better grip for blow drying

A big dose of conditioners

Smoothes down the hair surface and gets hair in line

Even light reflection for epic gloss and improved manageability

Tinopal

A glow shot that absorbs and re-emits UV light

Head-turning, glowing streaks under UV light

“Motor Mouth™ is a very versatile product. It can be layered with other products, and it’s also a great cutting lotion. I like how light it is, so I use it on fine hair as I know it won’t weigh the hair down.” Akos Bodi NEW MOTOR MOUTH™ TIGI® European Creative Director A fun glow-under-UV-light effect to party all night long! Product applied liberally to a hair swatch. Effect under UV lighting. Works great on blondes. 18


AUGUST BED HEAD® PROMOTIONS

FREE

STYLIST STATION SET

Fantastic Four Buy three each of Flexi Head™ Hairspray 10.6 oz, Motor Mouth™ 8 oz, Blow-Out™ 3.4 oz and Manipulator Matte™ 2 oz for a special price, get a stylist station set of the above products and an in-line Shelf Screamer Display FREE! (to the salon)

Item# 611169 UPC# 615908955934 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$124.99 $184.00 $59.01 / 32% $7.81 $367.84

The Style Squad Turn up your style with NEW Bed Head® cult creations. Mix, match and cocktail for endless hair play. Buy Flexi Head™ Hairspray 10.6 oz, Motor Mouth™ 8 oz, Blow-Out™ 3.4 oz and Manipulator Matte™ 2.0 oz for over 20% off. (to the salon)

Item# 611121 UPC# 615908955972 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$34.99 $46.00 $11.01 / 24% $8.75 $91.96 Artwork subject to change 19


INTRODUCING NEW WASH AND CARE ADDITIONS FROM CATWALK®. SPECIALLY DESIGNED TO CARE FOR COLOURED HAIR.

AVAILABLE IN AUGUST

FASHIONISTA® BRUNETTE SHAMPOO FOR WARM TONES

PREP IT: Illuminate and intensify bold brunettes with this colour enhancing shampoo, blended with horse chestnut extract and fueled by warm toners, for sharp colour and impeccable shine. Leave in for 3-10 minutes depending on the desired effect. CAN BE USED DAILY. FOR WARM TONES. BENEFIT FOR THE CLIENT • Magnifies depth and richness for intense glossy warm tones • Lightweight conditioning helps improve smoothness • Hair looks glossy and healthy FRAGRANCE Toffee Caramel FASHIONISTA® BRUNETTE SHAMPOO 10.14 FL OZ / 300 ml Item# 300328 UPC# 615908424294

25.36 FL OZ / 750 ml Item# 300329 UPC# 615908424300

Salon Price: $9.00 Retail Price: $17.99

Salon Price: $15.00 Retail Price: $29.99

FEATURE/INGREDIENT

ATTRIBUTE/FUNCTION

Brunette toners

Magnifies depth and richness for intense, glossy brunettes

Optimized conditioning blend

Tiny conditioning particles that deliver a fine, even conditioning benefit across fibers

Shine enhancer

Improves the evenness of the light reflection

Horse chestnut extract

Known for its distinctive rich, deep colour, horse chestnut is a source of lipids and Alpha-tocopherol (Alpha-tocopherol is an antioxidant and the easiest form of Vitamin E for the body to take on)

Active benefit of depositing tone in this formulation may cause staining on hands. In order to minimize this issue please follow these tips:

• Ensure the shampoo is fully lathered to help avoid staining • Wash hands with soap to help remove any residual staining 20


FASHIONISTA® BRUNETTE CONDITIONER FOR WARM TONES

PREP IT: Veil your hair in vibrance with this conditioner, which includes Aminoshield technology blended with rich oils and horse chestnut extract. Revive radiance with smoothing, shield forming agents that help protect against breakage. Leave in for 1—10 minutes. CAN BE USED DAILY. FOR WARM TONES. BENEFIT FOR THE CLIENT • Hair feels nourished, smooth and soft • Flyaway free. FRAGRANCE Toffee Caramel

FASHIONISTA® BRUNETTE CONDITIONER 8.45 FL OZ / 250 ml 25.36 FL OZ / 750 ml Item# 330328 Item# 330329 UPC# 615908424317 UPC# 615908424324 Salon Price: $9.50 Retail Price: $18.99

Salon Price: $15.50 Retail Price: $30.99

FEATURE/INGREDIENT

ATTRIBUTE/FUNCTION

Aminoshield technology

Treats damaged areas of the hair surface, leaving hair smooth, soft and glossy without feeling weighed down

Smoothing shine enhancer

Fights flyaways and smoothes, for a clean, polished look

Coconut oil and sweet almond oil

Coconut oil is extremely rich in fatty acids and is able to penetrate the hair fiber; sweet almond oil is rich in oleic acid, an omega-9 fatty acid Horse chestnut is a source of lipids and Alpha-tocopheral

Horse chestnut extract

(Alpha-tocopherol is an antioxidant and the easiest form of Vitamin E for the body to take on)

21


INDULGENT WEEKLY TREATMENT MASKS BOOST VIBRANCY WITH STRIKING SHIMMER

FASHIONISTA® BRUNETTE MASK FOR WARM TONES

PREP IT: Reignite brunette radiance with this indulgent mask, designed especially for warm hair tones and blended with brunette dyes and horse chestnut extract. A dose of smoothing ingredients wraps the hair in shine and boosts vibrancy while helping protect against damage. Apply on clean, wet hair. Leave in for 3-5 minutes and rinse thoroughly. USE WEEKLY. FOR WARM TONES. BENEFIT FOR THE CLIENT • Hair feels soft and supple • Keeps flyaways and frizz under control • Repairs signs of damage leaving hair feeling smooth and soft FRAGRANCE Toffee Caramel FASHIONISTA® BRUNETTE MASK 7.05 OZ / 200 g Item# 140502 UPC# 615908424331 Salon Price: $10.50 Retail Price: $20.99

20.46 OZ / 580 g Item# 140503 UPC# 615908424348 Salon Price: $20.50

FEATURE/INGREDIENT

ATTRIBUTE/FUNCTION

Rich, indulgent emollient base

Glides across the hair in use, detangling and conditioning without leaving the hair feeling coated or heavy

Smoothing shine enhancer

Treats damaged areas of the hair surface, leaving hair feeling smooth and soft

Moisturizer

Absorbs and holds on to moisture

Horse chestnut extract

Known for its distinctive rich, deep colour, horse chestnut is a source of lipids and Alpha-tocopherol (Alpha-tocopherol is an antioxidant and the easiest form of Vitamin E for the body to take on)

22


FASHIONISTA® VIOLET MASK FOR BLONDES, HIGHLIGHTS

PREP IT: Put blonde hair in the spotlight with this specially formulated mask, with violet toners, pearl extract and rice milk. Shine enhancing ingredients help hair reflect light to give blonde hair and highlights striking shimmer, while helping defend against damage. Apply on clean, wet hair. Leave in for 3-5 minutes and rinse thoroughly. USE WEEKLY. FOR BLONDES AND HIGHLIGHTS. BENEFIT FOR THE CLIENT • Helps repair damaged areas of fiber while protecting against future damage • Hair feels healthy and hydrated and has a protective strengthening barrier FRAGRANCE Petal Noir FASHIONISTA® VIOLET MASK 7.05 OZ / 200 g Item# 140504 UPC# 615908424355 Salon Price: $10.50 Retail Price: $20.99 FEATURE/INGREDIENT

20.46 OZ / 580 g Item# 140505 UPC# 615908424362 Salon Price: $20.50

ATTRIBUTE/FUNCTION

Fiber protecting conditioning blend

This blend helps restore a protective, strengthening barrier to the hair

Antistatic and smoothness enhancers

Helps counteract static charge on the hair and conditions without weighing the hair down

Moisturizer

Absorbs and holds on to moisture

Pearl extract

Pearl is known for its characteristic iridescent shimmer

Rice milk

The bran of a rice grain provides the grain with protection, while the germ of a rice grain is the nutrient-rich core for nourishing the grain 23


AUGUST FASHIONISTA速 PROMOTIONS

YOU WEAR IT WELL Buy three each of Fashionista速 Brunette Shampoo 10.16 oz, Brunette Conditioner 8.45 oz, Brunette Mask 7.05 oz, Violet Shampoo 10.16 oz, Violet Conditioner 8.45 oz and Violet Mask 7.05 oz for 15% off, get one each of Fashionista速 Brunette Shampoo 25.36 oz, Brunette Conditioner 25.36 oz, Brunette Mask 20.46 oz, Violet Mask 20.46 oz, a set of two shelf talkers and two TIGI速 Spatulas FREE! (to the salon)

Item# 611170 UPC# 615908956030 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$144.99 $242.27 $97.28 / 40% $6.59 $402.56 Artwork subject to change. 24


AUGUST FASHIONISTA® PROMOTIONS

TRÉS CHIC BRUNETTES

TRÉS CHIC BLONDES

Buy Fashionista® Brunette Shampoo 10.16 oz, Brunette Conditioner 8.45 oz and Brunette Mask 7.05 oz for a special price.

Buy Fashionista® Violet Shampoo 10.16 oz and Violet Mask 7.05 oz for a special price.

(to the salon and retail client)

Item# 611113 UPC# 615908956023 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

(to the salon and retail client)

Item# 611114 UPC# 615908956016 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$22.50 $29.00 $6.50 / 22% $7.50 $44.99 $57.97

Artwork subject to change. 25

$16.00 $18.98 $2.98 / 16% $8.00 $31.99 $37.94


FOR CATWALK

®

Wear the rose gold hair wrap alone or play up your style with the detachable ribbons and pom-poms.

Mara Hoffman for Catwalk® Buy Firm Hold Hairspray 9 oz and Bodifying Spray 8 oz, get the Mara Hoffman for Catwalk® Hair Accessory FREE! (to the salon and retail client)

Item# 611111 UPC# 615908956047 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value: Artwork subject to change

GETTING TO KNOW

New York-based fashion designer Mara Hoffman began designing her namesake label in 2000. Hoffman has developed a recognizable aesthetic heavily focused on prints. Recurrently drawing from nature and fantasy, Hoffman often finds inspiration from her own travels around the world.

Designer, Mara Hoffman with TIGI® Creative Director Nick Irwin backstage at Miami Fashion Week.

Mara Hoffman‘s Ready-to-Wear collection is shown at Lincoln Center during Mercedes-Benz New York Fashion Week and her swim collections headline during Mercedes-Benz Fashion Week Swim in Miami. 26

AVAILABLE IN AUGUST

$18.98 $28.97 $9.99 / 34% $9.49 $37.95 $57.93


summer trends

From the Catwalk to the Sidewalk, translating backstage trends into wearable styles for everyone.

CASATAWAY ------------------------------------------------------------------------Hair: Prepare to be transported to sunnier climes with this trend that exudes laidback elegance and exotic travel. Inspired by the idea of summertime romance, whimsical escapism and being by the ocean, bring the holiday to you with lightly tousled hair and a chic oversized pair of sunglasses. Bon voyage! As seen at: Frankie Morello, Jean Paul Lespagnard Hair Colour: This is a dream like trend influenced by the ocean and the resulting colour inspiration will have two looks: natural and playful. Natural, sun-kissed looks are created with multi-tons of sand, oyster blonde and buttermilk using colour layering techniques for both short and longer hair. Colour Palette: The playful colour palette takes inspiration from a theme of ‘escapism’. To create this ‘holiday feeling’ use intense pastels to give ‘sea-punk’ look.

Pantone 7632 U

Pantone 7625 U

Pantone 7506 U

Pantone 2705 U

Pantone 721 U

Pantone 277 U

Pantone 7499 C

Pantone 2975 U

Pantone 198 C

Pantone 7423 U

Frankie Morello

ARTISAN

------------------------------------------------------------------------------------------------

Pantone 255 U

Pantone 255 U

Pantone Reflex Blue

Pantone 289 U

Pantone 289 U

Pantone 032 U

Pantone 221 U

Pantone 221 U

Pantone 021 U

Pantone

Pantone

Hair: All hail the hippie as nomadic fashion makes a big comeback to the catwalks. For hair, think waist length Technicolor braids or detailed Mohawk corn rows playfully twisted around the head in true tribal fashion, as modern takes on a classic. Drawing on craftsmanship and the use of accessories to play with, this more bohemian of trends is bespoke and demands a finely tuned hand. As seen at: Alon Livne and Mara Hoffman Hair Colour: The Artisan trend expresses fashion with a ’soul’. In colour terms, the inspiration of this ‘nature and ethnic trend meeting modern design’ allows the colourist to translate the trend into strong, bold colours. Colour Palette: The resulting palette ranges from strong blacks with accents of poppy to orange, fuchsia, plum violets and deep denim. To work the trend techniques include colour blocking and all-over colours.

27


JULY / AUGUST PROMOTIONS

STOCK UP! IT’S TWEEN TIME. RE-ENERGIZE™ TWEEN DUOS Purchase Urban Antidotes™ Re-Energize™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610881 UPC# 615908958256 each Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$13.79 $29.50 $15.71 / 53% $6.90 $22.99 $58.98

RECOVERY™ TWEEN DUOS

Purchase Urban Antidotes™ Recovery™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610882 UPC# 615908958249 each Salon Price: $13.79 Salon Value: $29.50 Salon Savings: $15.71 / 53% Price Per Piece: $6.90 Retail Price: $22.99 Retail Value: $58.98

RESURRECTION™ TWEEN DUOS Purchase Urban Antidotes™ Resurrection™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610883 UPC# 615908958232 each Salon Price: $13.79 Salon Value: $29.50 Salon Savings: $15.71 / 53% Price Per Piece: $6.90 Retail Price: $22.99 Retail Value: $58.98 28


JULY / AUGUST PROMOTIONS

RECHARGE™ TWEEN DUOS

Purchase Recharge™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610879 UPC# 615908958270 each Salon Price: $13.79 Salon Value: $29.50 Salon Savings: $15.71 / 53% Price Per Piece: $6.90 Retail Price: $22.99 Retail Value: $58.98

ELASTICATE™ TWEEN DUOS

Purchase Elasticate™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610880 UPC# 615908958263 each Salon Price: $13.79 Salon Value: $29.50 Salon Savings: $15.71 / 53% Price Per Piece: $6.90 Retail Price: $22.99 Retail Value: $58.98

EPIC VOLUME™ TWEEN DUOS Purchase StyleShots™ Epic Volume™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610886 UPC# 615908958201 each Salon Price: $14.99 Salon Value: $29.50 Salon Savings: $14.51 / 49% Price Per Piece: $7.50 Retail Price: $24.99 Retail Value: $58.98 29


JULY / AUGUST PROMOTIONS

DUMB BLONDE™ TWEEN DUOS Purchase Dumb Blonde™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610884 UPC# 615908958225 each Salon Price: $14.99 Salon Value: $29.50 Salon Savings: $14.51 / 49% Price Per Piece: $7.50 Retail Price: $24.99 Retail Value: $58.98

COLOUR GODDESS™ TWEEN DUOS

Purchase Colour Goddess™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610885 UPC# 615908958218 each Salon Price: $14.99 Salon Value: $29.50 Salon Savings: $14.51 / 49% Price Per Piece: $7.50 Retail Price: $24.99 Retail Value: $58.98

30


JULY / AUGUST PROMOTIONS

HEADSHOT™ TWEEN DUOS Purchase Headshot™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610888 UPC# 615908958188 each Salon Price: $17.00 Salon Value: $29.46 Salon Savings: $12.46 / 42% Price Per Piece: $8.50 Retail Price: $29.99 Retail Value: $58.90

YOUR HIGHNESS® TWEEN DUOS

Purchase Your Highness® Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610889 UPC# 615908958171 each Salon Price: $17.00 Salon Value: $29.46 Salon Savings: $12.46 / 42% Price Per Piece: $8.50 Retail Price: $29.99 Retail Value: $58.90

FASHIONISTA® TWEEN DUOS Purchase Fashionista® Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610890 UPC# 615908958164 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$17.00 $29.46 $12.46 / 42% $8.50 $29.99 $58.90 31


JULY / AUGUST PROMOTIONS

OATMEAL & HONEY TWEEN DUOS

Purchase Oatmeal & Honey Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610891 UPC# 615908958157 each Salon Price: $17.00 Salon Value: $29.46 Salon Savings: $12.46 / 42% Price Per Piece: $8.50 Retail Price: $29.99 Retail Value: $58.90

SMOOTHING TWEEN DUOS

Purchase Smoothing Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610892 UPC# 615908958140 each Salon Price: $21.59 Salon Value: $47.00 Salon Savings: $25.41 / 54% Price Per Piece: $10.80 Retail Price: $35.99 Retail Value: $94.00

TRUE LASTING COLOUR™ TWEEN DUOS

Purchase True Lasting Colour™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price. (to the salon and retail client)

Item# 610893 UPC# 615908958133 each Salon Price: $21.59 Salon Value: $46.50 Salon Savings: $24.91 / 54% Price Per Piece: $10.80 Retail Price: $35.99 Retail Value: $93.00 32


AUGUST PROMOTIONS

2HardHeaded4U

Purchase 2 Hard Head™ Hairspray 10.6 oz for a special price. (to the salon and retail client)

Item# 610894 UPC# 615908958126 each Salon Price: $13.79 Salon Value: $19.00 Salon Savings: $5.21 / 27% Price Per Piece: $6.90 Retail Price: $22.99 Retail Value: $37.98

Piece2U

Purchase 2 Masterpiece™ Hairspray 9.5 oz for a special price. (to the salon and retail client)

Item# 610897 UPC# 615908958119 each Salon Price: $13.79 Salon Value: $22.00 Salon Savings: $8.21 / 37% Price Per Piece: $6.90 Retail Price: $22.99 Retail Value: $43.98

2High4ever

Purchase 2 Your Highness® Firm Hold Hairspray 9 oz for a special price. (to the salon and retail client)

Item# 610900 UPC# 615908958102 each Salon Price: $13.79 Salon Value: $22.00 Salon Savings: $8.21 / 37% Price Per Piece: $6.90 Retail Price: $22.99 Retail Value: $43.98 33


CHANGE Her MIND Let’s face it. No one actually needs that bright green

eyeshadow or pop of bright pink lip crème. Like any other retail scenario, some shades are always a tougher sell than others. With some confidence and a few tried and true methods, you’ll be selling through your ‘dust collectors’ in no time. - You and your staff are your own best advertisement. Use whatever cosmetics your needing to move as a life demonstration of how fabulous a person can look when they choose those shades or products. - Get creative and have everyone in the building wear the same color lipstick or bright eyeliner in a different way. - Take the time!!! Get to know the products and when a client positively comments on your makeup, always offer to do the same look or a quick variation for her. - Gain inspiration. Have the receptionist flip through current magazines and frame images of celebrities and models wearing similar shades. Have a sign that says, get our “Look of the Week”. - Brush Up. If you’re not sure how to use a product, just ask! It’s likely there is someone there who can help. Make sure your salon has a TIGI® Cosmetics Collection that the stylists can borrow to learn new techniques.

You and your staff are your own best advertisement. Use whatever cosmetics your needing to move as a life demonstration of how fabulous a person can look in that shade. 34

Model wearing Whipped Foundation, Longwearing Crème Eyeshadow, Luxe Lash Mascara and Passion Decadent Lipstick

Model wearing Peacock Eyeliner with Brown from the Lush Quad at the crease, Luxe Lash Mascara and Goddess Lipgloss

- Create Beautiful Portfolios: Start a Makeup Portfolio Stylebook of “Before” and “After” makeover photographs to share your makeup artistry talents. Keep this book available and open in the waiting area for clients to peruse while they wait for an appointment. Don’t be shy about asking clients for a link to their wedding pictures; people love to share their special memories. Encourage your staff to share this with any client who gets a new haircolour or makeover service.


violets step by step 1

2

3

4

Put on protective gloves. Beginning the application at the nape area, use a diagonal slicing technique and apply Formula 1 from the new growth through to the mid-lengths and ends. Continue until the section is complete. Isolate with TIGI copyright©olour meche strips.

5

6

7

8

9

Create a side parting following the haircut and natural fall of the hair.

Progressing into the fringe, take horizontal slices and apply Formula 1 from the new growth through to the mid- lengths and ends, until the section is complete.

katie —

Begin by taking a radial parting from ear to ear, followed by a profile parting from the crown to the nape. This creates two sections. Continue by taking an irregular square section from the crown, sitting 4 inches back from the hairline. Secure all sections with TIGI pro sectioning clips.

From the radial, progress into the crescent section. Take horizontal slices and apply Formula 1 from the new growth through to the midlengths and ends. Continue until the section is complete. Isolate with TIGI copyright©olour meche strips and repeat on the opposite side.

Continuing into the final irregular square section, take horizontal slices and apply Formula 2 from the new growth through to the mid-lengths and ends. Once the section is complete isolate with TIGI copyright©olour meche strips.

Take a square section through the fringe area. From the radial, create a crescent shape, starting two inches above the ear, to the high recession. Above the crescent shape, the remaining hair creates an irregular rectangle section. Secure all sections with TIGI pro sectioning clips and repeat on the opposite side.

Working into the irregular rectangle section, apply Formula 2 from the new growth through to the mid-lengths and ends until the section is complete. Repeat the same on the opposite side.

Once the application is complete, process for 35 minutes; then emulsify, rinse and remove, using Bed Head by TIGI Urban Antidotes Recovery shampoo and conditioner.

Colourist: Warren Boodaghians

Natural level – 6/0 dark blonde — Formula 1: Deep Grape 40g TIGI copyright©olour gloss 33/22 + 2g TIGI copyright©olour mix master /6 + TIGI copyright©olour activator 8.5vol/2.55% Formula 2: Plum 40g TIGI copyright©olour creative 55/22 + TIGI copyright©olour activator 20vol/6%

35


TIGI

INSPIRATIONAL YOUTH 2014 BOOT CAMP

One Team. Nine Lives. 6 Days In London. Forever Changed. The US Inspirational Youth finalists flew to London on April 26th to participate in an intensive 6 day boot camp with the TIGI速 International Creative Team. While there, they covered upcoming trends in fashion, hair cutting and colour theory, session styling, how to cast models and more. Their time was capped off with a full scale editorial style photo shoot on the streets of London, which allowed them to apply what they had learned on live models in real time. Check out BehindTheChair.com to follow the rest of their life changing journey via webisodes and exciting updates!

36


TIGI INSPIRATIONAL YOUTH 2014 @ premiereorlando ®

The Inspirational Youth team landed in Orlando, Florida, on Thursday, May 29, to begin the culmination of their journey together. They hit the ground running with a refresher seminar lead by Thomas Osborn and Richy Kandasamy, then held their model casting that evening to find the perfect canvas for the looks they would be creating for their main stage presentation at Premiere Orlando on Monday. The next day, they met with Mike Esa to brush up on their presentation skills, and then began their prep work on the models they had chosen. Saturday they were submerged into an intense rehearsal schedule, and Sunday they shadowed the International Creative Team as they prepped for their main stage presentation that morning. The team woke up for a 7am call time on Monday, prepped their models and made their main stage debut at 10:30am with Mary Rector-Gable from Behindthechair.com as their MC. They performed like pros, and were able to announce an exciting twist to their journey. Instead of just one 2014 Inspirational Youth winner, there will now be two! But the excitement didn’t end there. The winners were not announced on stage, because Mary informed the audience that Behindthechair.com has picked up the US Inspirational Youth journey and will be debuting a Project Runway style web series! The series will begin airing in August and the winners will be announced during the web series finale, seen by thousands of hairdressers across the globe! After their presentation ended, they celebrated with a champagne toast as a nod to their future. This is an amazing opportunity for these young stars, and we can’t wait to see how far this ride takes them.

For these 9 talented hairdressers, Orlando was not the end of their journey… it was only the beginning.

38


TIGI® ANNOUNCES ITS

THIRD EDITION OF THE

PHOTOGRAPHIC AWARDS

FOR LATIN AMERICA TIGI® Latin America launched the third edition of the LATAM Photographic Awards in March 2014. The contest invited stylists from all the countries in the region, where TIGI® sells through an official distributor, to participate in three categories: Cutting, Colour and Avant Garde. With more than 50 participants from 11 countries the winners for each category were announced during a ceremony at Premiere Orlando.

TIGI® LATIN AMERICA PHOTOGRAPHIC AWARDS 2014 CONCURSO DE FOTOGRAFIA DE TIGI® PARA AMERICA LATINA 2014

AND THE WINNERS ARE…

MELISSA WOOD

GUATEMALA FIRST PLACE COLOUR CATEGORY

MIGUEL ANGEL CIFUENTES

COLOMBIA FIRST PLACE CUTTING CATEGORY

HIRAM KOSSIO

MEXICO FIRST PLACE AVANT GARDE CATEGORY AND BEST OVERALL PHOTOGRAPH

Congratulations to all the finalists and winners, and we look forward to the fourth edition of the Latin America Photographic Awards in 2015! 39


40

SOCIALStandout

Do you love festival style? Does wild and crazy, out-there hair inspire you?

Make sure to check out #bedheadbackstage on Instagram to see all of your favorite and soon to be obsessed-over festival hairstyles!

M U S I C F E S T I V A L

Bed Head® by TIGI® recently traveled to Rome, GA to rock its first year as a major sponsor of Counterpoint Music Festival. Festival goers from across the country were invited to take their look up a notch with sky high, wacked-out new ‘dos created by TIGI®’s insanely talented local stylists. Artists were given quick fixes for their style addiction from TIGI®’s very own Brandon Pope. With free product samples and complimentary styling tools at the shower stations, Bed Head® by TIGI® was the talk of the festival! Follow Bed Head® on Instagram and #bedheadbackstage to see some of this summer’s hottest festival looks and exclusive backstage content! 40


TIGI PRESS ®

AMERICAN SALON

MARIE CLAIRE

NYLON

SELF

 

Catwalk Session Series Transforming Dry Shampoo ®

 

 

Catwalk® Session Series™ Salt Spray

Bed Head® Superstar™ Queen for a Day Thickening Spray and Hair Reborn™ Restorative IlluminOil™

HARPER’S BAZAAR

FASHION

REDBOOK

 

Catwalk Fashionista Violet Shampoo ®

®

SELF AWARD

JAmes Pecis

Spotted BackStage at: Holly Fulton, Meadham Kirchhoff, Thomas Tait, Blumarine, Just Cavalli, Chloé, Simone Rocha Before it all Began: “From my start in hairdressing, when I was a salon assistant in San Francisco, I knew I wanted to work on the shows. I would watch and rewatch old VHS tapes of backstage.” Big Break: “My first season was assisting Laurent Philippon, Jimmy Paul, Rolando Beauchamp and Dennis Lanni in 2004 in New York. I realized fast that I had a lot to learn. From there, I became Jimmy’s first assistant for a few years and then Laurent’s first. We did shows in New York, Milan and Paris.”

Zen technique: “[I’ve learned] not to freak my team out. I have seen lead stylists screaming at a hairdresser, and the more you panic, the more you lose concentration. Obviously there are going to be hair-raising moments, but losing it because a ponytail isn’t tight enough really doesn’t get anyone anywhere. Take it out and do it again.” faShion city guide: “London is manic, and probably for me the most fun. That British ‘fuck it’ attitude extends to fashion week. A lot of the designers, although very young, refuse to follow trends, and I love that. In Milan, glamour still seems to rule.”

in anthony’s kit:

L’OréaL PrOfessiOnneL infinium ($22): “it’s a great all-around hairspray, and something i really could not live without.” L’OréaL PrOfessiOnneL tecni.art fresh dust ($22): “it’s like a dry shampoo but without the white residue. i love working this into grungy styles for more texture.” L’OréaL PrOfessiOnneL tecni.art pli ($19, all at salons): “it’s a great base product that helps blowouts and updos really stay in place.”

creative influenceS: “I’ve been very influenced by Urs Fischer and Maurizio Cattelan—they have a humorous approach and think outside the box. Richard Serra’s paintstick works have also always spawned consideration and thought.” Zen technique: “The most important lesson is to lose your ego and be a team player. When you are on a team for a month, there is no room for an ego.” faShion city guide: “Milan is the aunt with big, gorgeous hair who comes to visit. Italians are so passionate about life that there’s always shouting, pushing, crying, laughing and drama backstage. Paris is the chic mother, the grand finale of it all.”

in james’s kit:

L’OréaL Paris elnett satin hairspray ($15, at drugstores): “i use it for everything. nothing can top it.” L’OréaL PrOfessiOnneL tecni.art full volume extra force 5 mousse ($23, at salons): “this is great for a wet look. you can dampen it with water to rework the shape.” aLterna style cleanse extend translucent dry shampoo ($22, delineation.ca): “don’t just use it on dirty hair. try it in clean hair and brush through.” tiGi Bed Head superstar Queen for a day ($20, bedhead.com): “spray on dry hair and blow-dry in. repeat this process as many times as you wish to build ultimate texture.”

114

 

photography: backstage by peter stigter; product by bryan lockyer

Spotted BackStage at: J. W. Anderson, Mary Katrantzou, Peter Pilotto, Topshop, Anthony Vaccarello, Kenzo Big Break: “It was always my dream to assist Guido Palau. I was in a bar in London and Guido was there, so after some drinks to help pluck up my courage, I introduced myself and told him I was a fan. I had extensive knowledge of his work and mentioned all of the editorials and campaigns I really loved. Weeks later, he called me and asked if I would like to join his team at New York Fashion Week. A few years after that, I became his first assistant, and was for five years.” creative influenceS: “I’m not a fan of overly technical hair. I really enjoy the little mistakes you get from making a hairstyle seem organic. Like a girl [I saw] who used too much product on her ponytail but forgot to include a piece of hair at the back, so she shoved a big ugly clip in it. I love that.”

Anthony turner

mary katrantzou spring 2014

next Gen

Meet two up-and-coming stylists who are bringing new energy to hair stations backstage. By Kari Molvar

chloÉ spring 2014

Beauty

hAir

 

Bed Head® Superstar™ Queen for a Day Thickening Spray

Catwalk® Fashionista® Violet Conditioner

Catwalk® Thickening Gel Crème

41

Catwalk® Fashionista® Violet Shampoo


Based in the SoHo district of NYC, TIGI® Academy is more than a space for education. It is a world of opportunity that keeps the art of hairdressing fun, alive and technical with a balance of expression and invention.

COLOUR FOCUS TIGI

®

copyright©olour™ Series with

Want to the learn the Art of Highlighting? Ready to build more confidence in Colour Correction? Looking to grow your colour business through creative thinking?

RICHY KANDASAMY US TECHNICAL DIRECTOR

The NEW TIGI® copyright©olour™ Series is a collection of courses, taught by Richy Kandasamy, focused on the discipline of highlighting techniques and a deep understanding for fundamental colour.

JULY

Basic Highlighting Techniques July 30-31 Fee: $650.00

AUGUST

OCTOBER

Fee: $1,050.00

Fee: $650.00

Creative Consultation August 11-12

Colour Correction October 6-7

Creative Consultation October 20-21 Fee: $1,050.00

For NY Academy Course Inquiries - 212.702.9771 42


ACADEMY AND LEARNING LAB COURSE DESCRIPTIONS CREATIVE CUTTING AND COLOUR

TRANSITION CUTTING AND COLOUR

The TIGI® International Creative Team constantly evolve their work merging new ideas, research and techniques. This highly advanced cutting course provides innovative information that is both directional and functional based on the latest collections created by the team. Inspiration is key to being a successful colourist. This colour course explores the world of colour, taking inspiration from art, fashion and new-media creating new and exciting colour techniques through the application of fundamental principles of hair colour and a classic technical approach to develop skills that give exciting contemporary, creative results your clients will love. Excellent for colourists with knowledge of fundamental colour, and hairdressers who want to gain confidence with creative colouring techniques and colour mixtures taking inspiration from art, fashion and media.

The objective of this transitional course is to enable students to experience both cut and colour through live demonstration. The overall emphasis is to look at innovative ways to create timeless, salon-viable work. Focus is placed on perfecting cutting techniques through personalizing and texturizing with complimentary colouring techniques and colour placement. The aim of the course is to help students enhance skills, taking their work to a higher level. During the afternoon workshop students work on mannequin heads and have the option of focusing on cut or colour.

BASIC HIGHLIGHTING TECHNIQUES

Highlighting Techniques is about the art of highlighting hair and understanding the how and why behind all highlighting. Through theory, demonstrations and intense hands on workshops, this course teaches hairdressers how to build a strong foundation in the fundamental skills involved in all highlighting services.

TIGI® CLASSIC CUTTING

Classic Cutting is perhaps the most important of all courses as it provides the foundation of all haircutting techniques. Without a strong understanding of classic techniques, no hairdresser can progress to an advanced, artistic level. Throughout the course, emphasis is placed on TIGI® methodology and terminology, focusing on the achievement of perfect balance and technique. The technical breakdown covers one length, graduation and layering, and is followed by hands-on workshops on TIGI® block heads.

TEACHER TRAINING CUTTING

The course focuses on the TIGI® Education basic haircutting program, providing information to successfully implement education within your own salon through exceptional teaching, communication and people skills. As a participant in this course, students gain insight into the importance of a student/teacher perspective by role-playing. Students are monitored throughout the course evaluating skills, ability and personal growth. Preparation and a full understanding of TIGI® methodology, terminology and techniques is required. *All participants must have completed TIGI® Classic training.

TIGI® CLASSIC COLOUR

This 4 day course is ideal for a hairdresser who wants to gain a full understanding of a Classic Colour approach, encompassing the philosophy and techniques through to theory and practical workshop sessions.

TEACHER TRAINING COLOUR

The course focuses on the TIGI® Education basic hair color program, providing information to successfully implement education within your own salon through exceptional teaching, communication and people skills. As a participant in this course, students gain insight into the importance of a student/teacher perspective by role-playing. Students are monitored throughout the course evaluating skills, ability and personal growth. Preparation and a full understanding of TIGI® methodology, terminology and techniques is required. *All participants must have completed TIGI® Classics training.

GRADUATION SKILLS

The purpose of this Graduation Skills course is to master one of the most difficult and technical concepts in haircutting: Graduation. Students start the course learning the methodology, terminology & the basic techniques used to simplify and understand Graduation. Video presentations are used to clarify and reinforce the information presented and expert technical breakdown of the concept of Graduation is followed by hands-on workshops on TIGI® mannequin heads.

CREATIVE CONSULTATION

*TIGI® Classic Cutting for Teacher Training Cutting **TIGI® Classic Colour & Transition Cutting and Colour (colour workshop specific) for Teacher Training Colour

This Creative Consultation course has a totally original and individual approach to growing your colour business through creative thinking and fashion knowledge. As a result, you can work creatively while also providing opportunities to up-sell colour and build client loyalty. TIGI®’s unique concept of creatively blending hair analysis and identifying fashion tribes, provides descriptive language and explains in-depth complexion analysis to upgrade customer service and give clients a highly personal salon experience. Gain knowledge in how to best communicate with their clientele in a creative way that will lead to up-sell of colour, client loyalty and a chance to work creatively every day.

FUNDAMENTAL COLOUR AND BASIC HIGHLIGHTING

This course is the ideal introduction to TIGI® copyright©olour™ and all hair colour universally. Fundamental Colour is ideal for all hairdressers who wish to strengthen their understanding of colour, colour principles and fundamental skills involved in highlighting services. Looking at technical information, basic colour theory and the TIGI® copyright©olour™ product portfolio in depth, this course has been created to help hairdressers understand how to best use the range in order to fully express themselves creatively.

COURSE CALENDAR JULY2014

AUGUST2014

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

29

30

1

2

3

4

5

27

28

29

30

31

1

2

12

3

4

5

6

7

8

9

13

14

15

16

20

21

22

23

27

28

29

30

3

4

5

6

CREATIVE CUTTING AND COLOUR (ACADEMY AND LEARNING LAB)

6 13

7

8

CLASSIC COLOUR AND CLASSIC CUTTING (ACADEMY)

14

15

CREATIVE CONSULTATION GRADUATION SKILLS (LEARNING LAB)

INDEPENDENCE DAY

9 16

10 17

11 18

10

19

CREATIVE CUTTING AND COLOUR (ACADEMY AND LEARNING LAB)

20

21

22

23

FUNDAMENTAL COLOUR AND BASIC HIGHLIGHTING (LEARNING LAB)

24

25

17

26

TRANSITION CUTTING AND COLOUR (ACADEMY)

27

28

29

CREATIVE CUTTING AND COLOUR (ACADEMY)

CLASSIC COLOUR AND CLASSIC CUTTING (ACADEMY AND LEARNING LAB)

11

12

CREATIVE CONSULTATION GRADUATION SKILLS (ACADEMY)

18

19

TEACHER TRAINING CUTTING AND TEACHER TRAINING COLOUR (ACADEMY)

30

31

1

24

2

BASIC HIGHLIGHTING TECHNIQUES (ACADEMY)

31

25

26

TRANSITION CUTTING AND COLOUR (LEARNING LAB) CREATIVE CUTTING AND COLOUR (ACADEMY)

1

2

For US Learning Lab Course Inquiries - 1.800.269.8596 43


INSPIRED BY FASHION. READY TO

WEAR HAIR Ask your stylist about Catwalk®’s frizz-free collection with new Hairista™ Split End Perfector and Camera Ready™ Shine Spray.

www.catwalkbytigi.com

Ready to wear hair

DIR


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