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50’s VINTAGE IS THE NEW COOL Trends, fashion and hair styles are consistently taking inspiration from older eras... 2013, the past has never been so cool!


60’s


BED HEAD INTRODUCES... ®

Two new retro-inspired styling products: UP FRONT and OH BEE HIVE!™ Reinterpret the must-have looks from the past with a modern BED HEAD® TWIST. With hints, tips, and styling tricks to help you deliver the BEST VINTAGE-INSPIRED LOOKS


THE MODERN ROCKABILLY STYLE NEW UP FRONT

Rocking Gel-Pomade Get into the current mood for rock’n’roll with NEW Up Front Rocking Gel Pomade. Designed to create sleek, shiny, sculpted ‘dos, as well as any styles that require great shine and hold, without the sticky business! PRICE Salon Price: $8.50 Retail Price: $16.99 Retail size: Net Wt. 3.35 oz 95g Item# 140427 UPC# 615908422238


UP FRONT

Rocking Gel Pomade “UP FRONT has been used on the Master brand shoot to almost make the girls look like boys and give a contemporary feel throughout the hair. It’s a very versatile product that can be used to create surface shine on the hair, or use it to sleek back the hair into a really clean pony tail.” NICK IRWIN Global Creative Director CAPTURE THE ROCKABILLY COOL OF THE TEDDY BOYS! Apply this aqueous pomade to damp or dry hair to get sheen, separation and hold from the 50s – without the sticky business! RECOMMENDED PRODUCTS TO PREPARE HAIR WITH. Prepare the hair with Ego Boost™ to condition your hair or with Straighten Out™ for perfectly straight locks, and then apply the Up Front pomade to create desired style. Or apply to damp hair straight away. Finish with Masterpiece™ to tame fly-aways. FEATURE/INGREDIENT:

KNOWN ATTRIBUTE/FUNCTION:

Glycerin

Moisturizing: glycerin is a humectant, meaning it draws in moisture from the air.

Styling polymer (Vinyl caprolactam /vp/dimethylaminoethyl Methacrylate copolymer)

Works by forming a fine film on the hair which helps to keep the style in place and helps defend styles against humidity.

Hydrogenated Soybean Oil

Helps to enhance shine and to control frizz; designed as a water based formulation which prevents against builtup over time and is easy to wash out.

BENEFITS FOR THE CLIENT: The aqueous formula with pliable, medium hold adds texture and builds body to create thicker looking hair. Ideal to create either retro inspired looks, or various other edgy hairstyles. This gel-pomade contains hair fixative that improves control for easier styling, separation and definition, without the stickiness.

WEIGHT: Net Wt. 3.35 OZ 95g PRICE (Salon/Retail): $8.50 / $16.99


THE NEW BEEHIVE STYLE NEW OH BEE HIVE!™

Matte Dry Shampoo

A little bit of 60s remaining in a shiny can with NEW Oh Bee Hive!™ Matte Dry Shampoo A spritz of the super-fine powder releases massive body, creating sky-high volume so your hair can scale new heights PRICE Salon Price: $9.50 Retail Price: $18.99 Retail size: 5.0 oz 142 g 238 ml Item# 300303 UPC# 615908422245


OH BEE HIVE!™ Matte Dry Shampoo

“We’re looking at making the hairstyle contemporary, with a nod to the past, to the 60s era, but with a modern twist. If you look at the sixties for Spring Summer it’s everywhere from Marc Jacobs to Louis Vuitton.” NICK IRWIN Global Creative Director SCALE NEW HEIGHTS WITH ÜBER 60S BEEHIVES. This dry shampoo with super fine powder absorbs the excess oils that weigh your hair down to release massive body, for sky high volume. Now rock that up-do! Shake can well. Spray 10-12 inches from the hair, targeting the roots. Wait a minute, then brush or work lightly into hair. RECOMMENDED PRODUCTS TO PREPARE HAIR WITH: For a semi-matte finish look on freshly washed hair and to smooth the ends, use a little bit of After Party™ before blow drying. For hair in need of a boost, use Oh Bee Hive!™ to refresh and lift hair, then follow with Hard Head™ to keep the style in place. FEATURE/INGREDIENT:

KNOWN ATTRIBUTE/FUNCTION:

Starch (Aluminium Starch Octenylsuccinate)

Absorbs oil, helping to clean the hair and release volume.

Hydrolyzed Keratin

Keratin is hair’s key protein that conditions the hair

UV absorber (Benzophenone-4)

Protects against UV rays

BENEFITS FOR THE CLIENT: A few quick sprays of this dry shampoo create massive lift at the roots, helping hair look and feel fuller and giving it more texture making it easier to style and secure up-dos. Starch absorbs oil which can make your hair look greasy and feel dirty and limp, leaving your hair feeling clean and refreshed.

WEIGHT: Net Wt. 5.0oz, 142g, 238ml PRICE (Salon/Retail): $9.50 / $18.99 WHY ADDING OBH TO THE RANGE? OH BEE HIVE! ™, besides its characteristic Bed Head® sweet fragrance, has been optimized with fewer residue leaving ingredients while still helping cleanse, boost volume and add texture.


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Adds Grip (for texture)

Gives volume (for layering)

Conditioning Agents

UV Absorber

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n/a

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Transparency (leaves less residue)

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CATWALK® SESSION SERIES

Absorbs Oil (starch and silica)

OH BEE HIVE!™ MATTE DRY SHAMPOO

ROCKAHOLIC™ DIRTY SECRET™

Product Name

®

WITHIN BED HEAD RANGE

DIFFERENTIATING DRY SHAMPOO


JULYAUGUST 2013 Up Front & In Your Face Display Buy 5 Up Front Gel Pomades 3.35 oz, get 1 Up Front and the gravity countertop display FREE! Item #610637 Salon Price: $42.50 Salon Value: $51.00 Salon Savings: $8.50/17% Retail Value: $101.94

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JULYAUGUST 2013 What The Buzz? Buy 5 Oh Bee Hive!™ Dry Shampoos 5 oz, get 1 Oh Bee Hive!™ 5 oz and Shelf Wobbler FREE! Item #610638 Salon Price: Salon Value: Salon Savings: Retail Value:

$47.50 $57.00 $9.50/17% $113.94

Decades Stylist Launch Box Buy Oh Bee Hive!™ Dry Shampoo 5 oz, get Up Front Gel Pomade 3.35 oz half price! (Stylist promotion features a Step-by-Step for reference.)

Item #610648 Salon Price: $13.75 Salon Value: $18.00 Salon Savings: $4.25/24%

Decades 4x4 Deal Buy 4 Oh Bee Hive!™ Dry Shampoos 5 oz and 4 Up Front Gel Pomades 3.35 oz for a special price, get a Shelf Talker FREE! Item #610650 Salon Price: $61.20 Salon Value: $72.00 Salon Savings: $10.80/15%


NOVEMBERDECEMBER 2013 Bee Hive Booster Buy Oh Bee Hive!™ Dry Shampoo 5 oz and Ego Boost™ 8 oz for a special price! Item #610652 UPC #615908960105 Salon Price: Salon Value: Salon Savings: Retail Price: Retail Value:

$11.50 $18.50 $7.00/38% $22.99 $36.98

Pompadour Pack Buy Up Front Gel Pomade 3.35 oz and B for Men™ Clean Up™ Daily Shampoo 8.45 oz for a special price! Item #610640 UPC #615908960082 Salon Price: Salon Value: Salon Savings: Retail Price: Retail Value:

$10.00 $13.48 $3.48/26% $19.99 $26.94


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