V I C T O R I A‘ S S E C R E T T H E R I S E A N D F A L L

Victoria’s Secret was founded in 1997 by Roy Raymond who purportedly felt uncomfortable buying lingerie for his wife in existing stores. The Victoria’s Secret angels shows, helped the brand gain popularity and success in the fashion world. The first Victoria’s Secret Fashion show, held in 1995 in New York, became a mainstay for the company’s image for the next 23 years

Underneath all of the glitz and glamour of the Angel image, Victoria’s Secret soon became an unrealistic hell of reality for young girls. Catwalks walked by tall size zero women created unachievable beauty standards and disordered diets.

A three part documentary released in 2022 examined the #MeToo movement in context with allegations of misogyny and a lack of diversity against the brand.

Weeks later VS released a statement acknowledging their lack of judgment throughout the company and expressed their passion to change into a more diverse and exclusive brand.