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==== ==== Charles McDuffie launches five ebooks, available for free downloads, and offers information that would be crucial for a newbie as well as a veteran internet marketer. http://mysuccesstrackingsystem.com ==== ====

Website link building is a fundamental strategy you need to employ to help your site rank highly in the search engines. Links are seen by the search engines as a vote for your site. But before you rush off and start linking to everything, understand that this is not a democratic process. Certain links carry more voting weight than others. In fact, if you have too many of the wrong kind of links to your website, all of your linking efforts will be penalized. And we don't want that too happen Too Much Of A Good Thing For a brief period of time the search engines would give your site high rankings based on the number of links you had coming in and going out from your website. From the first moment that this was discovered by savvy web entrepreneurs they concentrated on building links... to everybody and anybody, including their own sites. Known by many names such as link farms, link wheels, this artificial linking strategy quickly became very abused. Back-ache websites would be linking to a site about pineapples, linking to a site about Catholicism and so on. So the search engines changed their algorithms, and overnight many sites became de-indexed, meaning your site was not even recognized by the search engines and nobody, not even you could find your site. Ways of Building Links First, stay away from offers that cost you money and say that they can provide links to your websites. Yes they can. But Google either knows about them or will uncover them, and your site will be penalized. Google has a small army of people they employ who troll the internet 24/7, and all of the information they gather is eventually processed and used to improve search engine searches. Another thing is to not to get too many links too quickly. Google takes note and differentiates between a gradual, steady link building process and a website that gets a few thousand links within a week. Its very simple really. You need to offer quality content. You see, most people who put together websites can't be bothered over the long term to keep producing original material. To be fair, its just not in everybody's nature. But they still need content. If you have something of quality to offer, many sites will post your article or information on their site and link back to you. Here are just a few ways to consider your website link building strategies:


- Offer Free content that links back to your site. Ebooks, reports, articles, software. - Leave comments on other blogs that are related to your website. Be sure they allow you to include your own link in the comment section. Otherwise don't bother. And don't spam. - Submit press releases with your link in them. Just Google 'press releases' and learn what this technique is all about. - Find authoritative directories and submit your site to them. Understand that their are many 'junk directories' out there, so find out what the quality ones are. - Join forums. If you contribute useful information, many people there will click on your link. Plus if it is a forum that the search engines like, depending on the subject, your comments may receive a high ranking in web searches. - Submit your original, quality articles to directories such as ezinearticles.com, which comes highly recommend in Google searches. One Way Link Building This is an important way to improve your link ranking in the search engines. Getting one-way links are a bit more more difficult to obtain, but really pays off by ensuring longer lasting search engine ranking results. Why are one-way links better? Any website which offers a link back to your site tells the search engines that the information is important enough to be offered on another website, and this generally means that the visitor will benefit from the information. Hence, you will get more search engine love. Now don't be a lone wolf and expect everybody to just link back to you, share the link love. You will build your reputation by being selective,ie, offering quality links, and your web visitors will appreciate it too. Valid versus Non-valid links Many people believe that you will be penalized by bad links. Sometimes people will link to you that offer crappy websites. Google know this to. I f you have nothing but those kinds of links, then you have been doing something wrong all along. But you will not be penalized as long as you have taken the time to build up plenty of related, quality links also Don't put too much of your energy into website link building. Put your energy into building up a quality website, offering good content. Building a presence on the web, requires a lot of hard work, research and effort. Link building should be just a piece of your long term internet marketing plan. Be Fearless Bill Ojai


If you would like more information on how to improve your copywriting techniques pick up your free copy of 'Copywriting for the Web' at http://billyojai.com

Article Source: http://EzineArticles.com/?expert=Billy_Ojai

==== ==== Charles McDuffie launches five ebooks, available for free downloads, and offers information that would be crucial for a newbie as well as a veteran internet marketer. http://mysuccesstrackingsystem.com ==== ====

Website Link Building  

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