Page 1

==== ==== The List Building Academy: Teaching The Best Strategies For Success! http://www.listbuildingconcepts.com ==== ====

Pay Per Click marketing or PPC marketing is actually a subset of the Search Engine Marketing. The concept of pay per click marketing was introduced by Bill Gross, the founder of Idea Labs in 1998. In this Internet Advertising Model advertisers are charged for clicked links. When people purchases links on a search engine they are charged only when a customer clicks on the advertisement. The fees of a commonly used keyword will be more when compared to those which are not used frequently. The fees paid by an advertiser to an Internet publisher is known as CPC or Cost per Click. The Pay per click strategy was not very much used in the past but today with the latest technologies marketers are trying it. Pay per click marketing is considered a complex marketing technique by beginners. Before you get in to Pay per click marketing it is essential to develop a strong base in the fundamentals. You should also keep a track on how many clicks converted into sales and on the cost you are paying per click. This will help you to make necessary changes so that the campaign remains effective. There should also be an idea about the returns from the investment and the profit. The right keyword tool should be chosen. Google Ad words Keyword Tool is suited for beginners. The success of the campaign depends upon the keywords and chooses the keywords which are related to your business. There is no need to pay for irrelevant keywords as they won't get converted into money. All other efforts will go unrewarded if you lack a proper tracking solution. Search engine websites features the advertisement mainly in two forms. The advertisement may pop up with the search engine results when people search for a particular item. Another form of PPC advertisement is content match. In Pay per Click Marketing you can decide the fee you have to pay for a click. In Pay per Click Search Engines the bid is placed for keywords. PPC is actually an attempt to cater the needs of searchers, engines and advertisers. Before your try your luck in PPC, it is recommended to get tips and instructions from veterans in the field. These hints will help you avoid frustrations in the future. You have to be patient and wait a little bit to get the results. The prime requirement is to create a site which has the power to attract the customers and keywords which give you a conversion. The cost of PPC marketing is recurring as you have to pay for each click. Click fraud is also prevalent in PPC advertising. PPC marketing should be used for business models which support it. Efficient PPC marketing drives quality traffic to your website and manages your budget constraints. http://www.ppcfornewbies.com


I am a mother of 4 living on the beautiful Sunshine Coast in Queensland Australia http://www.ppcfornewbies.com

Article Source: http://EzineArticles.com/?expert=Debbie_L_Fraser

==== ==== The List Building Academy: Teaching The Best Strategies For Success! http://www.listbuildingconcepts.com ==== ====

Let’s Talk About PPC Marketing  

http://www.listbuildingconcepts.com

Read more
Read more
Similar to
Popular now
Just for you