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MINI-MBA CERTIFICATE PROGRAM Overview The Loyola mini-MBA is a comprehensive management development program that provides cuttingedge business skills, coaching and leadership training to help propel your organization and your career forward. To succeed in business, individuals must be able to see beyond their own functional area and understand how the organization operates as a whole. During this 10-week program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from marketing to finance to accounting – to provide participants with a solid understanding of each function and how it contributes to organizational success. We also recognize that in order to succeed, individuals must understand how their own individual leadership and management styles impact their performance. This program includes a series of assessment tools designed to evaluate participants’ unique motivations, work styles, and conflictmanagement approaches. Each participant will have the opportunity to review their results in a oneon-one coaching session with a leadership development expert. The program concludes with a leadership simulation exercise and an interactive session on the balanced scorecard approach to management, in which participants develop a strategy map for an organization in order to integrate the key take-aways from throughout the program.

Key Benefits During this program, participants will: • Strengthen overall business acumen and gain a better understanding of the key

functional areas of business, including the frameworks, models and levers that drive organizational success • Develop the skills needed to think strategically and cross-functionally • Gain experience in problem-solving and in applying new techniques, strategies and skills

under expert guidance • Complete a series of assessments that will provide insight into leadership and conflict-

management styles and meet one-on-one with a leadership development expert • Improve negotiating skills through exercises and real-time feedback • Explore the integration of functions with a strategic alignment mapping process


• Grow their personal and professional network

Faculty The mini-MBA is taught by leading faculty from Loyola’s Graduate School of Business, home of the nationally ranked top 25 part-time MBA program, as reported by BusinessWeek and U.S. News and World Report. Loyola Executive Education faculty are in great demand as consultants to corporations, non-profits, and government agencies throughout the region and around the world. The faculty are skilled in making business concepts and skills readily understandable and immediately useful to you. To do this, they engage you in dialogue about your experiences and how what you are learning can be applied on the job. This makes the program personally relevant and focused on real-world results.

Who Should Attend The mini-MBA program is designed for professionals who wish to improve their general business acumen, leadership skills, and career potential. Individuals with previous business training who want a refresher on the latest business practices will also benefit from this program. Program participants generally have substantial experience in one or more key functional areas of business. To benefit most from this program and to foster a rich exchange of ideas among a diverse group of peers, participants should have a minimum of several years of full-time work experience. Experienced professionals who are currently in transition will also find this program valuable. The mini-MBA offers these individuals an opportunity to update skills, stay abreast of current trends in business, and demonstrate to hiring managers a dedication to professional development. Participants represent a wide variety of industries and organizations, including medium- to largesized corporations, non-profits, government agencies, and small businesses.

PROGRAM CONTENT FORMULATING ADVANTAGE

STRATEGY:

CREATING

COMPETITIVE

Creating competitive advantage is a central challenge to the firm, placing enormous demands on its managerial skills and capabilities. Rapid technological change, global competition, changing demographics, and new organizational forms are among several forces redefining how firms compete. This session gives participants insight into widely used strategic planning approaches. Topics include the essentials of industry and competitive analysis, identifying and extending core competencies, using the value chain to identify strategic opportunities, and creating strategic alliances.


APPLYING STRATEGY: SUSTAINING COMPETITIVE ADVANTAGE This session applies the lessons from the Formulating Strategy session by examining a Harvard Business School case study illustrating a successful organization’s dismally failed acquisition strategy. Participants will conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis of the organization both at the time of the acquisition and at the time of the subsequent divestiture, and will analyze the specific reasons for the failure of the strategic course of action taken. Participants will then discuss the strategy of the subsequent owner, contrasting it to that of the previous organization, in order to assist them in understanding the effect of strategic thinking and planning on their own organization.

BUILDING SUCCESSFUL TEAMS AND CONFLICT RESOLUTION A team is more than a group of individuals sitting around a conference table. In this session participants will learn the key components required to build a strong and connected team and the characteristics that set a successful team apart from the crowd. Participants will assess the role trust plays in a team and how to re-establish trust that has been compromised by conflict. Most busy leaders expect others to do their jobs and do them well—which means to “be nice and play in the sandbox.” But what happens when they don’t “play nice?” How do you build teams to minimize the conflict that is inevitable in any organization? What is your role when your direct reports find themselves at odds with each other? How and when should you intervene to ensure that your organization is functioning as effectively as possible? This module helps participants articulate their core beliefs about conflict. Participants will identify their preferred approach to managing conflict and explore various strategies for adapting how they manage conflict in order to achieve their desired outcomes. This very practical and application-based course concludes with an overview of user-friendly tools that can be used as a roadmap to diffuse conflict and build trust.

MANAGERIAL ACCOUNTING: DECISION-MAKING

PLANNING,

CONTROL,

AND

Managerial Accounting deals with information used by managers and the workforce within the firm to make effective decisions. This session explores budgeting practices, typical internal accounting reports and cost behaviors, and activity-based costing. We explore current practices with each. The budgeting process will be used to glue together the session's topics. After completing this session you will understand: • Budgeting and the budget process • How to link strategic business needs to accounting practices • How to better participate in planning and decision-making • How to apply accounting tools to meet your needs


NEGOTIATIONS This module will provide a general overview of negotiation skills and will utilize experiential exercises and simulations to help participants better prepare for future negotiations. To help guide their learning, all participants will receive a copy of the highly acclaimed negotiations book, "Getting to Yes." Topics covered in this session include: • Negotiation defined and goals of negotiation • Identifying positions vs. interests • Consequences of positional bargaining and soft negotiating • Principled negotiation • Separating people from the problem • Strategies for focusing on interests rather than positions, including consideration of

BATNA (Best Alternative To a Negotiated Agreement) • Generating options • Evaluating options on the table using objective criteria • Preparing for an effective negotiation

PRINCIPLES OF FINANCE In the business world, all actions eventually must be translated into quantitative terms. Those who have not majored in disciplines such as accounting or finance or economics must still be able to handle these areas in any key role of management or leadership in a business setting. The purpose of this session is to analyze the framework within which institutions make financial decisions. For example, how should organizations or individuals evaluate investments that will pay off in the future? What factors cause stock and bond prices to rise and fall? What impact does inflation have on stock and bond prices? How does risk influence stock and bond prices? How is risk measured for stocks? For bonds? Both individuals and organizations invest, and both need to understand the risks and benefits that come with investment opportunities. In this session, the world of finance is explained to help you better understand the risks and benefits of different investment opportunities.

MARKETING STRATEGY Great marketing involves more than just catchy slogans and clever advertising. To succeed at marketing, organizations must understand their company and their marketing goals; their customers (who they are, how they buy, and why they buy); their competitors; and the context in which they compete. Only once organizations understand these key drivers, can they really develop sound


marketing plans. The session begins with this analysis and then covers the marketing fundamentals every manager must know in order to achieve their organization’s marketing goals.

PROJECT MANAGEMENT Project Management skills are critical in every function in every organization. In this session, we will review the fundamentals of Project Management. The session will cover the well-known project management practices that contribute to project success. We will also review various failure factors. Finally, we will review success factors that are emerging from ongoing empirical research into project success and failure so that participants can better recognize and manage hurdles when managing their own projects.

LEADERSHIP: THE ART OF PERSUASION AND CONFLICT MANAGEMENT Effective leaders are able to successfully manage relationships across the organization by artfully persuading others and managing conflict. In this experiential session, Type Theory will be applied as we explore how preferences impact what persuades and influences people, how we react, and resolve conflict. The session concludes with the creation of a leadership action plan.

BALANCED SCORECARD The balanced scorecard is a strategic management tool that can be used by organizations to articulate and communicate strategy, measure performance, and link cause and effect relationships in business operations. By using a combination of financial, customer and internal metrics, the balanced scorecard is a powerful tool that organizations can use to meet challenges related to changing demographics, increased customer expectations, increased competition or financial pressures. This session will discuss specific goals and measures that organizations can utilize for an effective scorecard, as well as provide suggestions for scorecard development and implementation.


Loyala mini mba