Page 1

Research

COFFEE SOAP KIT REPORT


CONTENTS 1

Business eco system

2

Observation field research

3

User interview

4

Industry size

5

Competitive analsis


CONTENTS 6

Environmental issue

7

Stake holder

8

Behavior & User

9

Concept design


Business Ecosystem


Business Ecosystem

ECOSYSTEM

Gift voucher Rabbit card Cup

AIS Ture

COFFEE &TEA Member

Accessories

COFFEE SHOP

card


Observation field researc


RESEARCH

OBSERVATION FIELD RESEARCH

Topics : - Coffee grounds and tea watse management inside coffee shop research. - Coffee grounds and tea waste quantity per one day research. - Coffee grounds and tea waste management of different coffee shop research. - The properties of coffee grounds research


TYPE OF COFFEE SHOPS cafe’

OBSERVATION FIELD RESEARCH

Franchising

medium size

small size coffee trolley


OBSERVATION FIELD RESEARCH

ISSUE Starbucks has a policy, customers can request of coffee and go home. For use as organic fertilizers.They call that policy ”grounds for your garden” Suggests that the way to see the benefits of coffee grounds, Not just junk waste management Starbucks has a separation of coffee grounds and tea waste always. Don’t dispose coffee grounds and tea waste together. Type of coffee shop (Franchising) Corporation is an American coffee company and coffeehouse. Is difficult for people to know Starbucks.


OBSERVATION FIELD RESEARCH

ISSUE Moon cafe’ don’t has policy for reuse coffee grounds and tea waste. The quantity of coffee grounds and tea waste a little bit per day. waste management Moon cafe’ dispose coffee grounds and tea waste together. Don’t separation. Type of coffee shop (medium size) Moon cafe’ is medium size, 2 floors,customer has availvable 24 hours. Free wifi and promotion 20 discount.


OBSERVATION FIELD RESEARCH cafe’

ISSUE This shop has a policy about reuse coffee grounds and tea waste.They have reuse product form coffee grounds and waste tea for sale. waste management This coffee shop has a sapepartion between coffee grounds and tea waste always.They don’t dispose coffee grounds and tea waste together, They bring the coffee grounds and tea waste to dry per day for sale on next day. They’re interested about reuse product form coffee grounds and tea waste Type of coffee shop (small size)


OBSERVATION FIELD RESEARCH

ISSUE They don’t have a policy for reuse coffee grounds and tea waste,Because customer don’t interest about coffee grounds and tea waste for reuse. waste management Coffee trolley dispose coffee grounds and tea waste.Because he don’t know abot coffee grounds and tea waste can reuse to another product. Type of coffee shop (coffee trolley) Coffee trolley is small size,don’t have chair for customer, just pay and go


User intervirew


User intervirew

USER INTERVIEW

Coffee grounds - fertilizer. - deodorize - scrub skin

have to do something ?? (people 10) (people 11) (people 27)


User intervirew

USER INTERVIEW

Coffee grounds can find anywhere. ?? - Coffee shops. (people 7) - Starbuck. (people 6) - Online shopping (people 2)


User intervirew

USER INTERVIEW

What do you think of coffee grounds scrub ?? - Smooth and soft skin. (people 15) - Coffee grounds make a pipe clogged. (people 2) - Powdered coffee If the grind is too coarse, while sanding may cause pain or injury, skin. (people 1)


Industry size


Industry size

INDUSTRY SIZE

8 years later The population aged 18-24 coffee intake. The thought is 40%. The population aged 25-40 coffee intake. The thought is 60%

Ref : https://www.mordorintelligence.com/industry-reports/coffee-market


Industry size

INDUSTRY SIZE

Coffee consumption 0

500 1,000

Norway

400

Japan

Thailand

1,000

200

Glass/person/year.

Glass/person/year.

Glass/person/year.

Ref : ทรูคอฟฟ / True Coffee


Statistics

INDUSTRY SIZE

Soap beauty 40 %

Loaf Soap 45 %

Soap for men 5 %

Liquid soap 55 %

Currently has a market value of about.

Soap for kid 10 %

10,000 Million baht Herbal Soap 16 %

Soap disinfectant group health 25 %

Ref : marketeer.co.th


Competitive Analysis


Competitive Analysis

COMPETITIVE ANALYSIS

The number of branches in the country, Thailand 2,000 branches

321 branches

450 branches

275

branches

380 branches

274

branches


Environmental issue


Environmental issue

Environmental issue

In the process of roasting coffee is causing the toxic smoke. Volatile Organic Compound (VOC) and dust (Particulate Matter), including dust particles smaller than 10 microns (PM10) that are hazardous to health. Ref : http://academicdays.camt.cmu.ac.th/tloubi/burner/


Environmental issue

Environmental issue

In London, there is coffee ready to be thrown down the garbage up to 2 hundred thousand tonnes per year.

Ref : http://daily.bangkokbiznews.com/detail/198063


Stake holder


Stake holder

STAKE HOLDER

user

Shop

merchant


Behavior & User


Behavior

Behavior & User

The reason why scaffolding coffee ??

People 465

20.9 % Come for the coffee (people 97) 76.7 % A place to meet and keep friends. (people 357)

Ref : งานวิจัยพฤติกรรม การบริโภคกาแฟสดโด คณะมนุษยศาสตร ม.กรุงเทพ


Main User

Behavior & User

user Business Owner (Coffee shop)

Persona

Interested in the problem of coffee. Take away the coffee residue on a daily basis to the sun. To desiccate Then brought back to the shop.

Ref : งานวิจัยพฤติกรรม การบริโภคกาแฟสดโด คณะมนุษยศาสตร ม.กรุงเทพ


User

Behavior & User

user Study the data and demographic characteristics. Economic and social groups in the field of 465 people found that the appearance of uneven in access,

most are female. Persona

Most women are very fond of dressing several times more than men. Some took a scrub coffee grounds. There are approximately 10000-20000 salary/month and the average coffee consumer behaviour 1-2 glass per day.

Ref : งานวิจัยพฤติกรรม การบริโภคกาแฟสดโด คณะมนุษยศาสตร ม.กรุงเทพ


KEY INSIGHT

1

Ergonomics

2

Crafting

3

Behavior

4

Industry size


CONCEPT CONCEPT DESIGN DESIGN

Sustainable

main materail be wood because can be sustainable than paper for package design. and i want communicate to craftwork or DIY style.


CONCEPT CONCEPT shape of soap DESIGN DESIGN

ergonomic

The form of the soap, think of the size of the woman.


CONCEPT CONCEPT DESIGN DESIGN

ergonomic

Spoon Different style of holding spoon


Design

LAYOUT into the box

Spoon

MOLD of soap

bowl

Tea Spoon & Table spoon


THANK YOU

Coffeegroundsreport  

final report

Coffeegroundsreport  

final report

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