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Rolls-Royce

the upscale crowd, specializing in low-volume, high-quality vehicles at exponentially higher prices. Cullen’s history books show photos of cars built for princes and dukes and maharajas. By the time they built Cullen’s touring car in 1913, they had transformed their young company from a start-up in the crowded world of motorcar manufacturers, into an international sy mbol of excellence and social status. RollsRoyce made cars for a clientele that saw great value in a bespoke mode of transportation made with superior materials and craftsmanship. Rolls and Royce poured money into research and development, and in the early 1900s that meant frequent competitions, road tests and glowing reviews from the nascent automobile press. They built a chassis in 1911 designed to beat all comers in the non-stop, 415-mile London-toEdinburgh Trial, which was one of the top endurance competitions in Europe. They did just that. They also showed a remarkable talent for marketing their achievements. Within a month of their victory, they took out full-page advertisements in The Times of London showing the winning Rolls-Royce atop a pyramid of Royal Automobile Club endorsements and boasting, “ The Si x- C ylinder Rolls-Royce, The Best Car in the World is ON A PLANE BY ITSELF.” Another series of ads in the English papers ran “unsolicited” letters

dining room, as is a statue of “The Spirit of Ecstasy,” the proper name for the trademark Flying Lady hood ornament. He has a full set of original tools and spare parts that came from the factory with each new car. He is also a student of Rolls-Royce history and has binders full of documents that trace the provenance of his vehicles. When the automobile industry was in its infancy in the early part of the 20th century, there were several business models being tested. In the States, Henry Ford saw his market as anyone with $400 cash in his pocket. He put his efforts into making millions of Tin Lizzies for the masses. Across the Atlantic, Charles S. Rolls and F. Henry Royce worked

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Profile for Tidewater Times

October 2017 ttimes web magazine  

Tidewater Times October 2017

October 2017 ttimes web magazine  

Tidewater Times October 2017