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Samsung presents the next evolution in digital imaging at IFA 2009 F r iday, September 4, 2009 By Fiza Ali

Samsung Digital Imaging Co., Ltd., and Samsung Electronics Co. Ltd., unveiled their latest digital imaging portfolio at IFA 2009, the number one business event for consumer electronics and home appliances. The Samsung products on display demonstrate the very best in sharing, ease of use and design and feature a fun and innovative range of high-end, compact smart cameras and camcorders. This includes the ST550, ST500, ST1000. Samsung is also exhibiting an advanced UCC camcorder (HMX-U10) that puts full HD video recording and viewing in the palm of a hand. Each of the products has been carefully designed to satisfy the sharing and connectivity needs of today’s consumer, while being simple to use and stylish. The range of compact cameras and advanced camcorders recognizes the latest in consumer trends. This includes sharing content on the move, uploading images to popular social networking sites (ST1000, HMX-U10), and sharing the moment by putting the photographer in the picture, thanks to the innovative Dual LCD feature, which includes screens on the front and back of the camera (ST550 and ST500).

H MX-U10 HMX-U10 has a unique ergonomic design that breaks free from the traditional look and feel of pocketsized camcorders. It is the ideal solution for the consumer looking for the ultimate in portability and ease of use in a full HD camcorder. The HMX-U10 offers full-HD video recording with 1920x1080 resolution. The HMX-U10’s 1/2.3-inch, 10M CMOS sensor also gives consumers the ability to capture impressive 10 mega-pixel digital still images, all which can be reviewed on the camcorder’s clear, 2inch LCD screen. Samsung’s built-in PC software, “intelli-studio,” enables users to play, edit and share content when the HMX-U10 is connected to a PC via USB. They can also select files they want to share and press a one-touch sharing button to upload directly to YouTube. At 55.7mm x 103mm x 15.5mm, and weighing just 112g including the battery, the HMX-U10 is ultra-compact. Its sleek frame is accentuated by an ergonomic, curved design that angles the body of the camcorder at seven degrees, allowing users to grip the camcorder more comfortably than other UCC camcorders, reducing any related stress on the wrist or arm.

Samsung presents the next evolution in digital imaging at IFA 2009