Page 1

pham ‘S

PORTFOLIO


Cover Photographer/Stylist: Hanh Pham Model: Katie Dobson


Fashion Design

10

Visual Merchandising

46

Exhibition

68

Publication

80

The 1960s Streetwear Soft-tailoring Topshop River Island

Fashion Exhibition Trend book Fashion magazine

Work Experience

Exhibition Trend Reporter

134


fashion design


The 1960s

Streetwear

Soft-tailoring

pham ‘S

PORTFOLIO


ontent

pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


Streetwear is the second collection of Hanh Pham. It was designed for young customer . The combination between knit and denim fabric made the look of this new trend of the year 2008 more active and attractive. Also, the Autumn collection was highlighted by particular details in denim skirts with complex cut.

pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


Line up of the collection

One design of the collection

pham ‘S

PORTFOLIO


Name: Thi Thu Hanh Pham Course: Fashion Design & Technology Term 3. Academic year: 2007/08 London Centre Fashion For Study (Hanoi) - Northumbria University. Project: Soft- Tailoring.

pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


Collection name: Wedding Suit Season: Autumn/ Winter 2009 Fashion Designer: Pham This collection was designed for new Wedding season. The White suit represented for the modern wedding-dress in a new life style.

pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


O t h e r This design is for the bride in her wedding party

D e s i g n


Other design

pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


fashion communication


Topshop Window display concept

River Island Vietnam Concept Store

pham ‘S

PORTFOLIO


ontent

pham ‘S

PORTFOLIO


Name: Thi Thu Hanh Pham Programme: BA (Hons) Fashion Communication Academic year: 2009/10. Semester: 1. Second year. Level 5 Northumbria University. Module title: Events Management & Promotion Module tutor: Joan Johnston Project: Topshop Window Display Concept


Final Visual


Programme: BA (hons) Fashion Communication Academic year: 2010/11 Semester: 2. Level: 6. Final year. Module: Concept Realisation and Promotion - DE0931 Module Tutors: Sarah McDonnell,Stephen Lee, Joan Johnston Project: River Island Vietnam concept store


River Island is one of Britain’s best known high street fashion brands. It was set up in 1948 by Bernard Lewis under several name changes as Chelsea Girl, Concept Man, before becoming River Island in 1988. The stores can be found in most cities across the Uk, and the brand also has stores in Turkey, Poland, Ireland, the Netherlands and the Middle East. Especially, Singapore becomes the first franchise of River Island in Asia. According to the emerging economy of Asia and an understanding of Asian market, this Western brand projects to launch a flagship store in Vietnam. River Island Vietnam represents the Western brand and a new wind will be blown into Vietnamese fashion market. River Island Vietnam aims to reach a high class level and keep designing new flagship stores to introduce its image all over the world.


Floor plan

Simulation


Window display

Window display

pham ‘S

PORTFOLIO


Final visual: Menwear area

Final visual: Womensear area

pham ‘S

PORTFOLIO


Final visual: Dressing room & Customer Area


Exhib fashion communication


bition


The exhibition is called “Origami inspired fashion�. This is a place for 4 new fashion brand names: David Koma, Iris Van Herpen, Doii Paris and Bodyamr, to introduce their names, also to present their Spring/Summer 2012 collection. The trend is origami-inspired details which require complex cutting, a deftness of using material or making shapes in fabric


pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


VISUAL


Brochure


Flyer

Business card/ Contact number


fashion communication fashion communication


Trend Book

Fashion Magazine


ontent


Programme: BA (Hons) Fashion Communication Academic year: 2009/10. Semester: 2. Second year. Level 5 Northumbria University. Module title: Digital Image Application Module tutor: Stephen Lee Project: Trend Book


The conceptual trend book covers four fashion trends of women swear Spring/ Summer 2011. There are Origami Inspired Fashion, Floral, Wacky Galaxy Gowns and Tuxedo (Tomboy style). The book effectively interprets identify emerging lifestyles. It is divides into four themes to detect the different consumer attitudes . The trend book allows clients to discover key influencers in art and design, the icons of the season, creative concepts, material samples or the guidance of how to mix the clothes.


pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


Tuxedo Trend As a quick glance at the recent runway shows will demonstrate, menswear is back, in a big, big way.


For those of us who may not want to invest in a three-piece suit just yet, the tuxedo jacket offers a quick, chic way to update any look instantly.

alexander mcqueen


ARTICLES PHOTOSHOOTS LAYOUT


ontent


Freedom

Hero Magazines


Name: Thi Thu Hanh Pham Course: BA(hons) Fashion Communication Semester: 1. Second year. Level 5. Northumbria University. Module title: Fashion Promotion &Events Tutor: Stephen Lee Project: Hero


pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


John Galliano’s Makeup Artist Style


rtist


Programme: BA (Hons) Fashion Communication Academic year: 2010/11. Semester: 1. Final year - level 6. Northumbria University. Module title: How to start a fashion magazine. Module tutor: Stephen Lee Project: fashion magazine


Freedom, a high-end fashion magazine, intends to mark its first publication in August 2012. Its target audience varies from 18 to 32 years old who are characterized as young, active and greatly into fashion. With Freedom, readers will find latest styles, images of high fashion and high society but also writings on art and culture. Published only twice a year, Freedom will bring readers high quality articles with in-depth analysis of fashion-related topics. And since it is based on liberal ideas, fashion can be inspired in every aspects of life, even from small, normal objects.

pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


FREEDOM talk


The Accidential Fashion Stylist


Backstage


The second issue is comming soon The second issue of Freedom magazine is comming soon. It will be published for new season Spring/Summer 2013. There will be more attractive photo-shoots and articles in this new issue. Freedom will bring new ideas, new inspirations and directly influences to customer’s sense.


Exhibition Trend Reporter


WORK EXPERIENCE


Visual Merchandiser Event Planning Advisor


EXHibition


Project: La Khe - Tradition And Modernity Organiser: SIFE- Hanoi, National Economics University Team. Address: Room 6, Building 9, No. 207, Giai Phong, Hai Ba Trung, Hanoi, Vietnam. Website: www.sife-neu.org or www.neu.edu.vn Email: contact@sife-neu.org.


EXHibition


The project aimed to rebrand a silk village, was very famous in the 17th Century. The La Khe Silk Village produced handmade silk fabric for Vietnamese Royal family. Today, the women-owned cooperative of La Khe carries on this tradition of fine quality silk making but the silk makers have had difficulty in competing against low cost product in the era of globalization, and the cooperative is now at risk of closing. The students of the SIFE - Hanoi National Economics helped this village to rebrand by our new marketing/PR strategy. The Silk exhibition was designed and new clients from famous fashion companies are invited. The exhibition was sponsored by American Ambassador and two American Club members. It was held at the American Club,19-21 Hai Ba Trung Street on Monday 26 July 2010. Then, the project was presented in national SIFE competition in Ho Chi Minh city. The team got the highest prize and represented Vietnamese SIFE came to L.A, California (USA) to join SIFE- World Cup Competition in October 2010.


Online magazines www.kenh14.vn www.thegioidienanh.vn


Trend Reporter


Section: Made by Teen

www.kenh14.vn (Channel For Teen)


www.thegioidienanh.vn (Movie World Magazine)


CONTACT MISS. Hanh Pham Email: thuhanhpham@hotmail.com Mobile: (0044) 7584258765/ 7545145810 or sd11tthp@leeds.ac.uk (0084) 983170789 +447584258765 Email:Mobile: thuhanhpham@hotmail.com/ mitpham@yahoo.co.uk/ Blog: http://hanh-pham.blogspot.co.uk/ mit_blue@yahoo.com

www.hanhpham.com


By Pham

Thi Thu Hanh Pham

pham ‘S

PORTFOLIO


pham ‘S

PORTFOLIO


By Pham

Portfolio2  

Undergraduate Portfolio