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Designer_ Tuan Bui

Client_ Sherwin-Williams

The current brand system is weak. There is no strong unifying concept to tie everything as a cohesive identity.

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CURRENT IDENTITY SYSTEM


Designer_ Tuan Bui

Client_ Sherwin-Williams

Following the basic principle of the company; a few main concepts is conceived; which are Color, Nature, Life and Personality. The subcategories can be use as support and emphasis further along the development.

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CONCEPT MIND MAP


Designer_ Tuan Bui

Client_ Sherwin-Williams

Using the concepts of Color, Nature, Life, & Personality; the following images are use to portrait the new brand’s essence. By mimicking nature’s organic and geometric shape, we can show the free flowing strokes of the brush. Using nature’s vibrant and delicate colors, we can create the sense of health, life and personality.

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NEW BRAND MOOD & ESSENCE


Designer_ Tuan Bui

Client_ Sherwin-Williams

Here are some inspiration for the execution of the new brand. Concentrating on the organic and abstract shapes to give the brand longevity. This will also give a friendly and more approachable to the company.

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EXECUTION INSPIRATION


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