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Themes: Recovery – post recession : Eve-olutionary revolt , futuristic

Luxury (F)Luxury – ANYTHING YOU WANT IT TO BE...... • • • •

Needing nothing Family Unique Don’t look for it – define it yourself

Limited Locations – • • •

limited editions in one store only unique experience in each store not one the same

Examples: • •

Burberry blue label Terminal 5 products

Other – •

Luxury bidding website

Lifestyle • • • • •

New currencies, unifying nature and the city survival (Saudi Arabia Pavilion – World Expo 2010 – Shanghai, TreeHouse Hotel by IAD. Eco-easy – making it easier for people to be green Customer involvement – butcher lessons augmented reality

Culture: • • •

3D – what’s next? pop up art – recession led artists, Canadian winter Olympics


• • •

Rio de Janeiro Olympics 1016, ‘urban pride’ specialist products for particular cities i.e. cockney slang ATM (see also luxury) Swap up shop

Fashion

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Online changing room – tobi.com CHILD HOOD _PLAYFUL _ FANTASY – alice in wonder land, where the wild things are, fantastic mr.fox

Communication • • • • • •

live streaming gigs tracking and alerting generosity – companies using causes – donating money to causes mass mingling – social network sites pushing people more together in real life augmented reality

• • • • •

International Art Gallery & Museum Exhibitions Science & Medicine inc. breakthroughs, new areas of research & controvesies Environmental Issues inc. legislation Political & Economic inc. elections Societal & Cultural Change Communication Technology Developments Film & TV – increasing or decreasing in popularity & released in 2yrs Food, Drink, Dining & Cooking Transport & Travel Architectural Projects World Events & Celebrations inc. major sporting events

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Fashion apparel & accessories from catwalk shows & designer/makers selling via website shops to street style


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