Module Assessment Brief
Leeds College of Art
Module Credits Brief Title
BA (Hons) Graphic Design
(Brief 7) Jessie Leong
Context To supliment any the many briefs that will produce digital outcomes and select briefs which target print based outcomes a range of branding based briefs should be attempted to demonstarte the acculilation of these skills for designing for print and digital together in a single brief. Work with both fictional and real world client to develop new, forward thinkin brands.
Brief Develop a brand identity and digital portfolio for commerical and fashion photographer Jessie Leong.
Preparation and Research Suggestions Explore and understand Jessie Leongâ€™s practice and the principles she follows within her work Look at exisiting portfolio websites for photographer how can something new be done in this space Explore photographer branding, what is commonly being done, how can Jessie Leongâ€™s brand be different and unique
Evidence Submission Brand guidelines documentation Bussiness card designs, print ready Live and functioning portfolio website A minimum of 5 presentation boards
Mandatory Requirements Logomark to be used across print and digital device Colour scheme, typography and incongraphy developed to work across both print and digital communication A website which showcases a minimum of five photoshoot, and detail Jessie Leongâ€™s practice
Deadline: December 2013