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Module Assessment Brief

Leeds College of Art

Programme Title


Module Title

Extended Practice

Module Credits Brief Title

BA (Hons) Graphic Design



Module Code


Module Tutor

Amber Smith

(Brief 7) Jessie Leong

Context To supliment any the many briefs that will produce digital outcomes and select briefs which target print based outcomes a range of branding based briefs should be attempted to demonstarte the acculilation of these skills for designing for print and digital together in a single brief. Work with both fictional and real world client to develop new, forward thinkin brands.

Brief Develop a brand identity and digital portfolio for commerical and fashion photographer Jessie Leong.

Preparation and Research Suggestions Explore and understand Jessie Leong’s practice and the principles she follows within her work Look at exisiting portfolio websites for photographer how can something new be done in this space Explore photographer branding, what is commonly being done, how can Jessie Leong’s brand be different and unique

Evidence Submission Brand guidelines documentation Bussiness card designs, print ready Live and functioning portfolio website A minimum of 5 presentation boards

Mandatory Requirements Logomark to be used across print and digital device Colour scheme, typography and incongraphy developed to work across both print and digital communication A website which showcases a minimum of five photoshoot, and detail Jessie Leong’s practice

Deadline: December 2013

Brief 7 Jessie Leong  
Brief 7 Jessie Leong