Issuu on Google+

yes no

18 2

So you read any current magazines?

Chart Title 10% yes no 90%

Fashion(highstreet) Fashion(Catwalk/designer) Music Sport Cars Hobby Specific

17 7 7

What magazines do you read/buy? 6%

Fashion(highstre et)

2 21% 52%

21%

Yes No

17 3

Fashion(Catwalk /designer) Music

Would you like to see interviews with musicians? 15% Yes 85%

No


<£10 £11-£20 £21-£30 £31-£40 £41-£50 £51+

4 6 5 1 1 4

How much disposable income do you have? 19%

19%

<£10

5% 5%

£11-£20 £21-£30

28%

£31-£40

24%

Music Events Music Reviews Interviews Articles What they wore Woman of the month Man of the month Musician of the month Who's hot Articles/photoshoots for promo Charts Up and Coming Musical gossip

10 11 12 4 10 7 5 5 13 8 11 9 10

Topshop Miss Selfridge Dorothy Perkins Next River Island H&M New Look House of Fraser FCUK Debenham Hollister Jack Wills A&F

17 13 5 4 2% 5% 2% 1% 15 7% 1% 14% 3% 13 11% 15 2% 5% 4% 4 1% 3% 1 3% 12% 11% 12% 3 6 4 6

Which of these would you like to see in a pop music magazine? 8%

9% 9%

10%

10%

10% 3%

7% 11% 4%

4% 6%

9%

Music Events Music Reviews Interviews

Where do you like to shop? Topshop

Miss Selfridge Dorothy Perkins Next


Zara Jane Norman Monsoon Mango Oasis

9 2 1 3 1

No Shopping Music Going out Swimming Dancing Sports Personal Grooming Reading

2 10 6 12 3 5 4 4 2

Text Pictures Both

3 6 11

Do you have any hobbies? 8%

4%

4%

8%

21%

11% 6%

No Shopping 13%

25%

Music

Do you prefer lots of text, pictures or a mixture of the two 15% Text 55%

30%

Pictures Both

Clothes Perfume Films Music Hair Products Magazines Make-up Furniture

20 5 6 9 10 6 17 0

What do you spend your money on? 23% 8%

14%

0%

Clothes

28%

Perfume

7% 8% 12%

Films Music


Female Artists Male Artists Girl Bands Boy Bands

16 17 6 9

Which of these do you like? 19% 13%

Female Artists 33%

Male Artists Girl Bands

35%

Boy Bands


Audience research