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Press Kit v1.0

October 2013


What is SnkTrd? SnkTrd (Sneaker + Trade) is an e-commerce hub to buy, sell, or trade sneakers slated to launch November 29, 2013. This online marketplace allows sneaker-aficionados-both women and men to interact and engage across the US, through uploading pictures of their sneaker collections to sell in the marketplace. Users are also given the opportunity to browse the SnkTrd shop and take advantage of a vast selection of products including sneaker inspired keychains to apparel from some of today’s top clothing brands. SnkTrd offers a dynamic platform for people to congregate, share, and capitalize.

Press Kit ©SnkTrd LLC All Rights Reserved. Reproduction of this material is not permitted without the express

With premium brands such as Nike, Adidas, Air Jordan, and New Balance, SnkTrd is a trusted source to exchange authentic kicks while under the assurance that all transactions are safe and secured. It’s free to join and create an account. Fees are minimal making it easy and affordable to sell items while making a profit and promoting entrepreneurship within youth of all ethnicities primarily ages 15-30 years old. SnkTrd’s mission is to provide a global trading service platform where virtually anyone, anywhere can buy, sell, and trade popular athletic footwear(sneakers) as well as interact with other users based on their common interest.


SnkTrd’s Founder Thomas Mitchell

Being an active member of the sneaker culture since his teenage years, creator and founder, Thomas Mitchell, wanted to transform the platform in which this underground community interacts. Thus, SnkTrd was founded January 15, 2011. “I was just tired of having eight tabs open at once while surfing the web for sneakers. It is my goal to create a space online where sneakerheads can co-exist in one location for hours, and I feel like SnkTrd is that place”, says Thomas. With his expertise in e-commerce and footwear, SnkTrd illustrates the future of the sneaker culture.

Press Kit ©SnkTrd LLC All Rights Reserved. Reproduction of this material is not permitted without the express


For Immediate Release SNKTRD Launches Innovative Way To Sell, Trade, and Buy Sneakers Anytime, Anywhere SNKTRD.COM (November 29, 2013)-- For those obsessed with sneakers, limited edition kicks that are “no longer available”, or just want to keep up with the latest sneaker culture news, welcome to SnkTrd (Sneaker + Trade). SnkTrd is an ecommerce site that allows people to shop, trade, or sell authentic premium brand shoes. “I wanted to develop a community that seamlessly integrates social media and ecommerce for women and men that are devoted to the sneaker culture without hopping around to different sites to buy sneakers or get information,” says founder Thomas Mitchell. The mission behind SnkTrd was to create one place for other sneakerheads, like myself, can be on the site for hours at end engaging with this community, anytime, anyplace”. Member can buy brands from Nike to classic Reeboks with confidence knowing that all payments are secured and products are authentic, as SnkTrd checks the authenticity and conditions before it arrives at your desktop. It’s free and easy to join. Simply create an account, upload pictures of your kicks for sale, and your marketplace is open. In addition, SnkTrd also integrates a daily digital magazine that feeds members with new sneaker releases, trends, and pop culture news, keeping users up-to-date without scouring the web for endless hours. SnkTrd unites consumers on a digital landscape to exchange and share footwear and news while ushering in a new wave of shopping for sneakers.

#### Founded on January 15, 2011 by Thomas Mitchell, SnkTrd is an e-commerce with a steadfast mission to provide a global platform where virtually anyone, anywhere can buy, sell and trade sneakers. For more information about SnkTrd, visit SnkTrd.com. Press Kit ©SnkTrd LLC All Rights Reserved. Reproduction of this material is not permitted without the express


SnkTrd FAQ’S What is SNKTRD? SnkTrd (Sneak+Trade) is an online community for users to buy, sell, and trade sneakers. What are the fees with joining SnkTrd? It’s free to join and set up an account. Members pay for posting products. Sellers are charged a $1 posting fee and are given one week to accept on their item. There’s an 8% transaction fee on any purchase of $250 or less, and an 8% transaction fee on anything greater than $251 purchased. All shipping fees are at the discretion of the seller. What types of payments are accepted? All major credit cards. Is there a limit to the number of sneakers people can buy or sell? No. Who authenticates each sneaker? Brand Experts. These people are veterans and can detect an offset stitch, unknown to the ordinary eye.

Press Kit ©SnkTrd LLC All Rights Reserved. Reproduction of this material is not permitted without the express


SnkTrd Website-HOMEPAGE Previews of Snktrd’s e-commerce Sneaker Website. The Official Website launch is targeted for November 29, 2013.

Our user-friendly homepage allows members to navigate seamlessly throughout the website to take advantage of the core features in one place. The homepage allows users to freely navigate the website and take advantage of all of our core features in one place. Whether it’s checking the release date calendar, browsing the update feed, staying abreast of all the latest news through our magazine, and catching a glimpse of the freshest sneakers in the marketplace.

Press Kit ©SnkTrd LLC All Rights Reserved. Reproduction of this material is not permitted without the express


SnkTrd Website-MARKETPLACE Previews of Snktrd’s e-commerce Sneaker Website. The Official Website launch is targeted for November 29, 2013.

With our expanding/contracting live-file system, browsing the SnkTrd marketplace is a breeze. Users can change search criteria, make offers, and browse every detail of a shoe all without leaving the marketplace page.

Press Kit ŠSnkTrd LLC All Rights Reserved. Reproduction of this material is not permitted without the express


SnkTrd Website-MAGAZINE Previews of Snktrd’s e-commerce Sneaker Website. The Official Website launch is targeted for November 29, 2013.

Aside from having an online marketplace, SnkTrd offers a magazine for sneakerheads by sneakerheads. We want members to engage by submitting content to be featured in our magazine. It’s our goal to keep the world up-to-date within the sneaker culture.

Press Kit ©SnkTrd LLC All Rights Reserved. Reproduction of this material is not permitted without the express


SnkTrd Website-PROFILE Previews of Snktrd’s e-commerce Sneaker Website. The official website launch is targeted for November 29, 2013.

Our profile page for members introduces a fully functional online community, bridging social media and e-commerce-- something that has never been done before within the sneaker online community that exists today. SnkTrd is a fully functional online community that works seamlessly in marrying the two worlds of social media and e-commerce. With a profile page, members are prompted to upload their sneaker collection to be featured within the community. If a member wants to sell a pair of sneakers, they can select the item from their album and place share it in the marketplace. It’s effortless and easy to manage your sales while networking with other like-minded people.

Press Kit ©SnkTrd LLC All Rights Reserved. Reproduction of this material is not permitted without the express


SnkTrd Website-SPLASH & MESSAGE PAGE Previews of Snktrd’s e-commerce Sneaker Website. The Official Website launch is targeted for November 29, 2013.

The splash page is the very first page seen by a user when they come to Snktrd.com. Members are also given the opportunity to login with their Facebook or Twitter accounts.

The message page of course gives users an opportunity to communicate with other members freely on the site in real time, with various windows open on one page.

Press Kit ŠSnkTrd LLC All Rights Reserved. Reproduction of this material is not permitted without the express


SnkTrd’s Promotional Video

In our video, CEO & Founder, Thomas Mitchell, discusses the concept and underpinnings of SnkTrd coming into fruition.

Promotional Video: http://youtu.be/i7CtpkGR_W0 Screenshot Video: http://youtu.be/CdHUHKFC9xM Screenshots: http://flic.kr/s/aHsjH3T3W

Press Kit ©SnkTrd LLC All Rights Reserved. Reproduction of this material is not permitted without the express


SnkTrd Logos Here are the standard versions of our logos. Our logos can also be found at: http://flic.kr/s/aHsjKF4EvK If preparing any materials, please us the following:

SnkTrd Colour Palette If preparing any materials using our colours please use the following palette. Primary CMYK Process: C5 M76 Y90 K0 RGB Hex Code: E56031

Secondary CMYK Process: C0 M75 Y90 K0 RGB Hex Code: 007BC1

Press Kit ŠSnkTrd LLC All Rights Reserved. Reproduction of this material is not permitted without the express


Contact Us

Website: www.snktrd.com Telephone: (W) 301.893.4364 (C) 202.604.6005 Email: info@snktrd.com Facebook: facebook.com/snktrd Twitter: @snktrdonline Instagram: @SnkTrd SnkTrd is a Clinton, Maryland limited liability company, registered in Maryland. ŠThomas Mitchell Press Kit ŠSnkTrd LLC All Rights Reserved. Reproduction of this material is not permitted without the express



SnkTrd Press Kit-Updated