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20 Years of Service through Expertise

Strategic PR for Technology An overview of unicat

unicat communications Gabi Eckart & Anja Seubert GbR Alois-Gilg-Weg 7 81373 Munich Germany

What you should know about us Facts and Figures •

PR agency for strategic communications located in Munich

Founded in 1989

Eleven employees, owner-operated

Coverage: Germany, Austria and Switzerland; international network

Focus on information and communications technology (ICT), education and new media

Specialized in B2B communications

Areas of expertise •

Corporate, brand and innovation PR

Product PR with focus on specific market sectors

Corporate Social Responsibility and education

Social media relations

Acquisitions and mergers

Crisis communications and crisis prevention

Internal communications and speech writing

PR and marketing partnerships

Portfolio •

Consulting, market analysis and strategies

Media relations

All kinds of editorial work

Social media services as Blogs, Online Reputation Management


Marketing services and training

Corporate publishing

Speaking opportunities, award management

Current clients and references – selection Avaya, CDC Software, Communology, Compaq, Cycos, DEC, Evonik, Intact, Ipanema, Fujitsu Siemens Computers, Lokando, Lucent Technologies, Oracle, Rad Data Communications, Das Schauwerk, Siemens AG, Siemens Stiftung, Siemens Enterprise Communications, Sun Microsystems, VIAG Interkom and many more.

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Focus on strategic communications The story of unicat communications, a PR agency based in Munich, begins more than 20 years ago. With Digital Equipment as the first and international PR client, the way was forged for a strong technology and B2B focus. A personal passion became our mission. Established small to medium-sized companies and international corporations were just as well represented on the unicat books as start-ups or early adopters. Today, the team of eleven focuses on ICT as well as industry and covers all areas of strategic corporate communications. In addition to corporate and product PR, we put CSR, education and internal communications on top of our agenda. We are strong on strategic consulting and equally proficient in analysing and copy-writing in German and English. We are passionate about what we do and enjoy doing it. We have a broad range of target groups. We are partners of the media – from trade and vertical media to the business press, from TV and the Internet to trendsetters in the Web 2.0 area. Your internal resources are also equally important to us: we are well experienced in providing consultancy services for your company’s internal communications. Dialogue is our business. We develop ideas for internal and external communications and make them happen. We are creative but have our feet firmly on the ground. First we listen and then we talk about it. As a mouthpiece for your company, we arouse public interest for your business. As an information provider, we work to clear objectives. Whether via the Web 2.0, traditional press relations, customer media or events, we will define the ideal solution for you to communicate with your target groups. We pay attention to details and build up connections. We will make sure that your topics are not only known about. We will make them easy to understand for others, by intimately understanding them ourselves We mainly cover German-speaking countries. Of course, being a teamplayer as part of international networks, either as a lead agency or a regional centre of competency, is just as much part of our daily business.

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What others say about unicat … the clients “With competent advice, serious commitment and the right diplomacy, unicat always manages to bring together the different PR interests and objectives of head office and country offices, the press office and product teams. With a clear focus on a firm strategy, unicat is also flexible enough to achieve the seemingly impossible, if necessary at short notice. Always with maximum cost transparency.” Ulrike Droeschel, former Senior Manager Press & Analyst Relations EMEA, Fujitsu Siemens Computers

“It’s a challenge to communicate Siemens AG strategic key messages to the business press. unicat knows the key players in the media and their requirements. I have trusted their competence and their pro-active way of working for years” Harald Hassenmüller, Corporate Communications and Government Affairs Technology Press and Innovation Communications, Siemens

“I have known the unicat team for many years. Their technological expertise and market know-how goes way beyond what is required for press projects. Especially in their support of our sales team, unicat shows a high level of competence in their analytical understanding of market conditions as well as our internal perspective.” Dieter Vahle, Marketing Program Manager, Sun Microsystems

… the journalists “unicat has a sense for the hot topics and is able to communicate complex technical content in a way that is easily understood.” Alexander Praun, Frankfurter Allgemeine Zeitung ITK Specials

“Copy provided by unicat is usually so good, that I barely have to change anything.” Krimhilde Klippstädter, Computerwoche

“I have had a longstanding working relationship with unicat for many years. Their expert media knowledge is reflected in their fluent and excellently written journalistic texts, as well as in their professional and friendly manner when dealing with journalists.” Holger Eriksdotter, Freelancer, writes regularly for CW and CIO

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Contact Gabi Eckart, Founder and Director unicat communications Gabi Eckart & Anja Seubert GbR Alois-Gilg-Weg 7 81373 Munich Tel: +49-(0)89-743452-11 Fax: +49-(0)89-743452-52 Email:

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German pr agency unicat profile  
German pr agency unicat profile