People needs money to meet their requirements, without money one cannot buy anything, so obviously money becomes the need of the day, and for everything in the life, one needs money. Though money cannot bring the happiness, or some sort of things like parents, love, affection etc, still the money is said to be the basic need of the life. There are several ways to make money, like going for an job, doing self business, to run a firm or an institution etc. And for everything , the advertisements is said to be very much important, as it helps one to bring their product to the outer world, only if the persons knows about the product then they will buy it. The seo services is playing a predominant role in placing the website of the company in the top position by increasing its traffic rate and visibility. The keywords is the main point in which the seo service will concentrate on, the effective keywords will match with the apt searching. The content should also be very much informative to the viewers, and it should be prepared with the help of professional writers who would highlight the point of the site. As the content will promote the business by bringing them good and potential leads to the business. One should also pay more attention and see that the keywords are spread all over the content. The seo companies also help in getting the feedback of the product of the business from the potential customers, and thus they act as the messengers or the bonding link between the customers and the business owners. All the feedback will help the business people to make some changes in their business and to improve themselves. The pay per click method will also help the website owners to get good business deal , either in the short term or the long term basis. More back links will also be good advertisements as it is done with indirect form, to create huge response for the product. Thus the brand name will become very much popular. since there are white hat and the black hat seo,one must choose the white hat seo to evaluate the business links and to get good reputation, as they follow the ethical method of seo, with all sorts of rules and the regulations. And they even sign with the mutual agreement with the business owners too in order to get the payment and to do their work in time.