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education calendar march 2012 - june 2012

what's your expert status? There are skin care professionals and there are skin care experts. Take yourself to the next level with the new expert programme – our 3-tiered series of workshops designed to make you one of the highest-trained Dermalogica skin therapists in the world.

certified

specialist

Become Dermalogica Certified!

Become a Dermalogica Specialist!

Become a Dermalogica Expert!


be a dermalogica expert

expert

The Dermalogica Expert programme is designed with you, the professional skin therapist in mind. This 3-tier programme rewards your hard work and knowledge, by recognising your professional skills. As you complete more workshops with Dermalogica you will progress higher up the ladder - culminating in the achievement of the ultimate mark of professionalism, Dermalogica Expert status.

certified specialist

how it works:

1

Chart your journey!

2

Choose the workshops you need to progress and call 08000 564 544 / 1800 818 555 or book online for live availability at myeducation.dermalogica.co.uk.

Use the Education Pathway to map your pathway to Expert status.

3

Get recognised! Once you have completed the required classes for each tier, you will receive a certificate and pin highlighting your professional status – Certified, Specialist or Expert.

Book on class!

4

Shout about it! Display your certificate and wear your pin with pride - let your clients know just how qualified and professional you are!

You can track your journey online at MyEducation.dermalogica.co.uk

3


tier 1

tier 2

tier 3

Receive a Dermalogica Certified Pin and Certificate upon completion!

Receive a Dermalogica Specialist Pin and Certificate upon completion!

Complete: Dermalogica Live!

Complete:

Receive a Dermalogica Expert Pin, Certificate, exclusive Dermalogica Expert T-shirt and Virtual Marketing Pack plus your photo on the news page at Dermalogica.com!

Become Dermalogica Certified!

Recommended Reading: • The Book • Online Article: Skin Science and Ingredients • Business Article: Prescription Retailing with Face Mapping® • 9@9 episode 27: Life of a Product • 9@9 episode 28: Heroes of the Line

Available online at MyEducation – myeducation.dermalogica.co.uk

Become a Dermalogica Specialist!

• Exfoliation Level System – Retail and Professional • AGE Smart® - Prescriptive Retail and Professional Treatments • ChromaWhite TRx® Prescriptive Retail and Professional Treatments • mediBac Clearing® Prescriptive Retail and Professional Treatments • UltraCalmingTM - Prescriptive Retail and Professional Treatments • Become a Master Retailer • 1 additional Dermalogica Workshop of your choice*

Recommended Reading:

• AGE Smart® Training Manual • ChromaWhite TRx® Training Manual • mediBac Clearing® Training Manual • UltraCalmingTM Training Manual • Online Article: Skin Conditions – Ageing Skin • Online Article: Ageless Acne • Scientifically Speaking: BioActivity Scores • Scientifically Speaking: Peel vs Exfoliants • Scientifically Speaking: UltraCalmingTM • 9@9 episode 21: Is there a Cure for Ageing?

Become a Dermalogica Expert!

Complete:

• Skin Expert: AGE Smart® • Skin Expert: ChromaWhite TRx® • Skin Expert: mediBac Clearing® • Skin Expert: UltraCalmingTM • 2 additional Dermalogica Workshops of your choice*

Recommended Reading:

• Online Article: Identifying Inflammation • Online Article: The Machine Age • Scientifically Speaking: AGE Smart® vs ChromaWhite TRx® • Scientifically Speaking: Kojic Acid • Scientifically Speaking: Oligopeptide-34 • 9@9 episode 7: Increasing Retail • 9@9 episode 20: Lightening vs Brightening • 9@9 episode 32: UltraCalmingTM • 9@9 episode 40: Event Success Available online at MyEducation – myeducation.dermalogica.co.uk

Available online at MyEducation – myeducation.dermalogica.co.uk

*Additional workshops must be completed after 1st March 2012, from the selection listed on the Education Pathway. 4


your

education pathway

Welcome to education with Dermalogica! The goal is to ensure your Dermalogica education complements and enhances the Dermalogica products and treatments in your business. What better way to get the most out of Dermalogica, than with workshops led by the skin health experts? Now show off your expertise with the Dermalogica Expert programme. The education pathway outlines your perfect journey through Dermalogica’s award-winning curriculum, to help you achieve Certified, Specialist and Expert status in no time. And for the nontherapist retailer, we’ve hand-picked a selection of classes we know will boost your knowledge, confidence and retail sales! No more guessing when to take which workshop and in what order, simply follow these three steps: 1. Select the correct column for your job role 2. Start at the top and follow the timeline downwards 3. Enter the date and tick the box when you have completed each workshop Remember, with Dermalogica you never stop learning, so refresh your knowledge regularly! For your own version to fill in and complete, request a copy the next time you are at a training centre or download it from the Business Centre here:

• • • •

5

dermalogica.com for professionals business centre education and training


start-up workshops Dermalogica Live!

s k i n the r apist date:

re t a ile r/ma n a ge r 

Dermalogica Kick-Off!

date:

date:

date:

date:

date:

date:

date:

product and treatment workshops Product Segment Workshops Exfoliation Level System – Retail

date:

Exfoliation Level System – Professional

date:

AGE Smart® – Prescriptive Retail

date:

AGE Smart® – Professional Treatments

date:

ChromaWhite TRx® – Prescriptive Retail

date:

ChromaWhite TRx® – Professional Treatments

date:

mediBac Clearing® – Prescriptive Retail

date:

mediBac Clearing® – Professional Treatments

date:

UltraCalming™ – Prescriptive Retail

date:

UltraCalming™ – Professional Treatments

date:

Sun, Skin & Smart Defence

date:

Thermal Body Therapies

date:

Skin Expert: AGE Smart®

date:

Skin Expert: ChromaWhite TRx®

date:

Skin Expert: mediBac Clearing®

date:

Skin Expert: UltraCalming™

date:

Touch Therapy: Stress Relief Back

date:

Touch Therapy: Stress Relief Foot

date:

Touch Therapy: Stress Relief Scalp

date:

Touch Therapy: Energising Massage

date:

Become a Master Retailer

date:

date:

Event Planning A to Z

date:

date:

Gaining Buzz & PR

date:

date:

Merchandising to Maximise Sales

date:

date:

Skin Expert Workshops

Touch Therapy Workshops

business and retail workshops

expert: Key (for skin therapist only) Tier 1:

Certified

Complete all workshops in blue

Tier 2:

Specialist

Complete all workshops in green + 1 additional workshop in grey

Tier 3:

Expert

Complete all workshops in orange + 2 additional workshops in grey

6


business forum

Join our experts for the latest edition of the popular Business Forum series, a ‘one night only’ jam-packed workshop helping you assess your business through fresh eyes!

be your own secret shopper With plenty of competition on the high street, your customer is spoilt for choice… they can have treatments and buy products anywhere. Why should they stick with you? For your customer service, attention to detail and the outstanding experience, of course!

Do you really know if you are meeting your customer expectations? Join us as we discuss how to ‘secret shop’ your own business and be able to critically analyse the customer experience: • in the skin care environment • on the shop floor • in the treatment room • with your staff Make your skin care experience the one to have and secure a loyal clientele that keeps coming back for more! Come along and meet our experts, network with other likeminded professionals and get an injection of Dermalogica energy!

6.15pm – 8.30pm (Registration commences at 5.30pm)

FREE OF CHARGE! Belfast: Cambridge: Derby: Dublin: Exeter: Glasgow: Leatherhead: York:

7

18th June 2012 18th June 2012 21st May 2012 21st May 2012 21st May 2012 21st May 2012 21st May 2012 18th June 2012


8


start-up workshops

If you’re a skin therapist that’s just started working with Dermalogica, we know that you can’t wait to get stuck in and get hands-on with the products. If you’re a business owner – learning the core strategies to generate revenue is critical. Whatever your role is in your skin entre, see our start-up guide below to begin your fast-track route to success!

skin therapist

certified

dermalogica live! This super-concentrated introduction to Dermalogica is a must-do for all skin therapists! In just four days you will gain in-depth retail and professional product knowledge, and you’ll be able to perform our fully customisable Skin Treatment using our unique Face Mapping® skin analysis technique. Our expert Training Specialists will track your progress each day to make sure you leave feeling totally confident in everything you have learnt. Plus, after completing the four day workshop, all successful students will be awarded a Dermalogica certificate and pin to show clients you really are a cut above the rest!

• Day 1 Your first step to being a skin expert is product knowledge. It’s fun, interactive and you get to try our award-winning products on your own skin! • Day 2 Face Mapping® skin analysis is essential for all Skin Therapists; learn our unique tool that will help you educate, retail and communicate with your clients effectively. • Day 3 Learn the Dermalogica professional products to give your clients ultimate skin health results! • Day 4 Put all your knowledge into practice by giving and receiving a fully customised Dermalogica Skin Treatment. 9


retailer & owner / manager dermalogica kick-off! We believe that every member of staff from reception to hairdressers plays a critical part in growing your retail sales, and so we have designed workshops just for you! Dermalogica Kick-Off! is a perfect introduction to the line and the starting block for your education pathway. In this fun and interactive day, you’ll get hands-on with Dermalogica’s retail products and learn our unique Speed Mapping® skin analysis technique to help customers make the right product choices and send retail sales rocketing!

With Dermalogica, education is ongoing and constantly improving your skills! Make sure you have completed all start-up workshops and use your Education Pathway on page 4 to plan your next step on to our advanced workshops. 10


skin expert

workshops

Each workshop covers one of our highly regarded product segments, advancing your theoretical knowledge, and letting you put your skills to the test in designing a prescriptive treatment and home care regimen.

Skin Expert: AGE Smart®

Skin Expert: ChromaWhite TRx®

• •

15

Elevate your status with these advanced skin workshops, designed to stretch your knowledge on skin structure and deepen your understanding of ingredient technology.

Biochemical changes in ageing skin Progressive management of changing skin conditions Ingredient technology to address structural and functional changes in ageing skin

• •

Melanogenesis and the complexities of hyperpigmentation Advanced clinical analysis of constitutive versus facultative factors Controlling pigmentation with adaptive regimens


duration: ½ day hours: 10am-1pm or 1.45pm-4.45pm interactive workshop

Skin Expert: mediBac® Clearing

Skin Expert: UltraCalming™

• •

Advanced clinical analysis of contributory factors Correct identification of congested conditions Problem solving and adaptive regimens

• •

Scientific breakthroughs in biology of sensitive skin Sensitivity in relation to Eczema, Rosacea and Psoriasis Management of sensitised conditions

16


business and retail workshops

Gaining Buzz & PR

Merchandising to Maximise Sales

Get media attention and third party recommendations that are cheaper than advertising and favoured by consumers – it’s easier than you think! We will cover the basics – from building your press kit and writing releases to pitching hot topics and building your media contact list – to get started and noticed by the media, in print and by bloggers.

Learn about the science behind self selling areas and how to plan your space effectively, whether it’s a tiny corner or a giant store. Discover what fixtures and support materials to use to create promotional hot spots, eye & buy level zones and how to tell a promotional story. Return back to your business with a detailed guide to move you towards greater retail success!

duration: ½ day hours: 10am-1pm or 1.45pm-4.45pm interactive workshop

19

duration: ½ day hours: 10am-1pm or 1.45pm-4.45pm interactive workshop


Become A Master Retailer

Event Planning A to Z

Take your retailing skills to an advanced level and be a stellar seller when you step up to meet your greatest potential as a prescriptive retailer! Find out the key probing questions to ask, tackle objections head on and close that sale.

Join us for a LIVE event to see just how to run profitable and successful events! Leave with a 5-step plan and be ready to start creating the PR and community buzz for your next event!

Create very happy customers by problem solving and educating on how to get the most out of their Dermalogica regimen Build your relationship with your customers and clients so they never buy skin product from anywhere else!

duration: ½ day hours: 10am-1pm or 1.45pm-4.45pm theory

• • • • •

Step ONE: determine goals Step TWO: get planning Step THREE: market your event Step FOUR: make it happen Step FIVE: follow up

Learning the essentials and pick and mix options means you can successfully run the same event over again but each time with the theme of your choice – use our examples or choose your own! duration: ½ day hours: 10am-1pm or 1.45pm-4.45pm theory and networking

20


belfast 2nd Floor 5 Cromac Avenue The Gasworks Belfast BT7 2JA United Kingdom

start-up workshops

f ee

m ar

a pr il

ma y

june

Dermalogica Live!

free

5-8

23-26

14-17, 21-24

11-14

Dermalogica Kick-Off!

free

2

20

product and treatment workshops Product Segment Workshops Exfoliation Level System – Retail

free

20

Exfoliation Level System – Professional

free

20

1 1

AGE Smart® – Prescriptive Retail

free

22

30

26

AGE Smart® – Professional Treatments

free

22

30

26

ChromaWhite TRx® – Prescriptive Retail

free

ChromaWhite TRx® – Professional Treatments

free

mediBac Clearing® – Prescriptive Retail

free

21

mediBac Clearing® – Professional Treatments

free

21

UltraCalming™ – Prescriptive Retail

free

16

UltraCalming™ – Professional Treatments

free

16

Sun, Skin & Smart Defence

free

Thermal Body Therapies

free

8-9

Skin Expert: AGE Smart®

free

29‚

Skin Expert: ChromaWhite TRx®

free

Skin Expert: mediBac Clearing®

free

Skin Expert: UltraCalming™

free

17 17 28 28 27 27 7‚

Skin Expert Workshops

25‚ 25 29

Touch Therapy Workshops Touch Therapy: Stress Relief Back

free

30‚

Touch Therapy: Stress Relief Foot

free

30

21‚

Touch Therapy: Stress Relief Scalp

free

14

21

Touch Therapy: Energising Massage

free

14‚

business and retail workshops Become a Master Retailer

free

Event Planning A to Z

free

18‚

Gaining Buzz & PR

free

19

Merchandising to Maximise Sales

free

19‚

book online at dermalogica.com 21

tel: 08000 564 544 enquiry@dermalogica.ie


cambridge Ground Floor Magellan House Stocks Bridge Way Compass Point St. Ives Cambridgeshire PE27 5JL United Kingdom

start-up workshops

f ee

m ar

a pr il

ma y

june

Dermalogica Live!

free

5-8, 19-22 2-5, 23-26 14-17, 28-31

11-14

Dermalogica Kick-Off!

free

16

20

Exfoliation Level System – Retail

free

18

10

25

Exfoliation Level System – Professional

free

18

10

25

AGE Smart® – Prescriptive Retail

free

12

12

22

15

AGE Smart® – Professional Treatments

free

12

12

22

15

ChromaWhite TRx® – Prescriptive Retail

free

27

ChromaWhite TRx® – Professional Treatments

free

27

3

mediBac Clearing® – Prescriptive Retail

free

14

21

mediBac Clearing® – Professional Treatments

free

14

UltraCalming™ – Prescriptive Retail

free

13

30

24

UltraCalming™ – Professional Treatments

free

13

30

24

Sun, Skin & Smart Defence

free

Thermal Body Therapies

free

product and treatment workshops Product Segment Workshops

3

21

19‚ 10-11

26-27

Skin Expert Workshops Skin Expert: AGE Smart®

free

Skin Expert: ChromaWhite TRx®

free

23‚

Skin Expert: mediBac Clearing®

free

23

Skin Expert: UltraCalming™

free

28‚

21‚

28

21

Touch Therapy Workshops Touch Therapy: Stress Relief Back

free

26‚

Touch Therapy: Stress Relief Foot

free

26

Touch Therapy: Stress Relief Scalp

free

15

Touch Therapy: Energising Massage

free

15‚

17‚ 17

business and retail workshops Become a Master Retailer

free

Event Planning A to Z

free

Gaining Buzz & PR

free

Merchandising to Maximise Sales

free

book online at dermalogica.com

19 18‚

tel: 08000 564 544 enquiry@dermalogica.co.uk 22


this calendar is printed on 100% recycled paper

Corporate Headquarters: The Manser Building Thorncroft Drive, Dorking Road Leatherhead KT22 8JB

dermalogica.com

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