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This is Not Art 2012 Festival Report

27 - 30 september 2012 | thisisnotart.org


Photographer Zen Harris:


Content 04 06 09 10 13 14 16 18 20 22 24

A Few Words Our Vision A Festival of National Significance Digital Futures Headliners TiNA Online Business Activation Community Partnerships What Our Stats Say Marketing Looking to 2013


Image (left) reproduced with permission of The Newcastle Herald© Copyright 2012 Photographer: Max Mason-Hubers.

A Few Words...

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Sarah Thrift This is Not Art (TiNA) Festival Director Newcastle NSW

“TINA HAS BECOME A STAPLE IN THE NATION’S ARTS CALENDAR. IT IS A STRONG AND RECOGNISABLE BRAND THAT PEOPLE NOW ASSOCIATE WITH NEWCASTLE.” Octapod was proud to present a program in 2012 that highlighted emerging artists, who experimented radically in form, process and theme. Our program celebrated sophisticated new theatre, site specific performance, time-based art, spoken word, augmented realities, experimental film, circus, dance and comedy. The addition of the Digital Futures Forum, which saw a flood of digital media professionals visit TiNA, was a complementary stream of activity, and is an area we would

love to see grow and become part of the backbone of the festival model. The development of an online platform, which created an enhanced experience for our audiences helping them engage more fluidly with the festival, the city and each other, was definitely one of the most rewarding elements of TiNA this year. TiNA is a festival of national significance, which continues to strengthen the cultural and community life of the city of Newcastle.


“BECAUSE IT NEVER FAILS TO BE AWESOME”.

Photographer Zen Harris

N. Saunders 2012 TiNA festival goer

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Our Vision Digital Futures

Local Business Activation

Octapod strives to be at the forefront of developing and contributing to a sustainable and dynamic business sector, attracting audiences to connect in a range of activities and events and sustainable business models.

TiNA produced over 200 events, with over 400 artists utilising venues in Newcastle’s east end. By connecting with the creative and business industries in this precinct, TiNA energised Newcastle’s east end and injected a surge of creative and cultural activities and events for broad audiences.

Through the TiNA festival and its reach to a potential 4000 – 5000 active audience, and the support of Newcastle NOW, Octapod was able to introduce a Digital Futures Forum. This saw Octapod and its flagship event leading the conversation on key issues within the new era of the digital economy. Alongside Digital Newcastle, Octapod will continue engaging and strengthening the cultural and community life of the city.

TiNA Online

Community Partnerships

Through the support of Newcastle NOW, cloud based event management software was implemented for the first time. This ensured a more fluid and transitional flow for TiNA audiences as they moved around the city and negotiated the 22 festival venues, shops, accommodation, restaurants and cafes with their smart phones.

For the first time Octapod and The Lunaticks Society joined forces to present a brand new digital program. In the lead up to TiNA, The Lunaticks Society also hosted the annual Newi Awards for the best digital product and service, with two Octapod staff members invited as guest speakers on the night.

A simple registration page on the TiNA website captured data on individuals attending. From this data and other surveys distributed during the festival period we now have a more accurate system of producing data which shows the economic impact TiNA had on the city of Newcastle. By introducing technology that captures the data of the people attending TiNA, we are now able to further promote the city of Newcastle through these resources all year round. 6

A huge influx of audiences into Newcastle’s CBD created an injection of funds into local businesses, which has great economic benefits and outcomes. Data shows over 60% of our audiences shopped along Darby Street and the CBD and 84% visited restaurants and eateries in the same locations. TiNA audiences also visited Beaumont Street, Honeysuckle and our beaches and just over 30% attending other events, which were on at the same time, such as the Wine and Food Festival in Pacific Park, Sound Summit and Mattara Festival.

Other community partnerships included youth outreach venue, The Loft, supporting workshops between Australian hip-hop legends, The Herd and Newcastle Aboriginal youth; a queer film night and magazine launch, influential in an influx of the gay community over the festival period; and a collaboration between Hunter Development Corporation, Bikefest, Newcastle Museum and TiNA saw the arrival of three giant glowing fish, part of a roving art installation along Honeysuckle and Newcastle CBD.


“I love a diverse arts festival that focuses on the grass-roots level of creativity and fosters a community approach to supporting the arts.� Unknown 2012 TiNA festival goer

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“INTERESTING, NEW CONNECTIONS, STIMULATION, PLACE ACTIVATION, SEE NORMAL IN A NEW WAY.” S. Sheridan 2012 TiNA festival goer

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A Festival of National Significance

Innovative Creative Future focused

“This is Not Art is pivotal in establishing Newcastle as a city that fosters emerging talent and culture in Australia and potentially the world. I am proud to be a Novocastrian and to tell others that Newcastle is home to the dynamic event that is TiNA”. S. Curran, 2012 TiNA festival goer

On The Fringe TiNA has been watering the grassroots for fourteen years now to keep experimental and emerging arts and media on the nation’s festival calendar. Each year TiNA takes over nooks and crannies in and around the city, dovetailing with the other initiatives that are working to transform Steel City into a mecca for emerging artists. This city’s “ramshackle glamour” (London’s Telegraph) has rubbed off on the nation’s leading experimental arts festival, and Newcastle’s journey forward is as much a part of our story as it is the city’s. This means building digital infrastructure and making TiNA more accessible in digital space, picking up new audiences online and bolstering our festival model so that we can keep doing our things for years to come. Our three participating festivals cover uncharted waters, fast forging reputations as dynamic festivals that provide a unique opportunity for artists to truly embrace risk, experimentation and to challenge what they believe possible.

Crack Theatre Festival presented a program that highlighted emerging artists who experiment radically in form, process and theme and are inspired by the range of work being created by contemporary performance artists today. On top of the performance based work produced and performed at TiNA, Crack delivered a panel series, which was geared towards empowering audiences with tools needed today to produce, tour and engage critically on their own work and within cultural context. Audiences watched on the ground and online as the National Young Writer’s Festival (NYWF) program went virtual at the inaugural Press Room and creator of Stuff White People Like, Christian Lander, crossed the seas to join NYWF and speak to audiences about the future of writing for the web, print and TV. Operating as the creative research arm of TiNA, Critical Animals invites artists and thinkers to investigate the practice of creative research and to celebrate the interdisciplinary and experimental. This year, Critical Animals investigated the ongoing relationship between TiNA and its home in Newcastle.

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Digital Futures What?

Why?

The Digital Futures Forum was a fast one-day opportunity to catch-up on some of the key developments in Australian digital culture. With Newcastle fast developing a reputation as a centre for independent culture and creativity, Octapod felt it important to link the existing creative industries of Newcastle with the new digital economy. It was a chance for audiences to ask a panel of digital media experts who was most likely to benefit and how you might get involved.

TiNA is a great example of the high level of creative convergence we encounter these days when you attend any good arts festival and has always had a strong digital focus, which is evolving rapidly across all art forms. This year, Octapod decided to place digital culture centre stage, with an emphasis placed on why the convergence of business and the arts sector is so important as it reflects changes in how we connect and share information in the twentyfirst century. A massive uptake of social media and location-based apps in the past few years has impacted on digital products and services provided today.

The forum, which was held on day three of the festival, was jam packed with fresh, intelligent ideas and people, which created an ideal opportunity to hang out, share thoughts, discover new opportunities and to start shifting the way you thought.

Who?

How?

Octapod invited an extraordinary line-up of speakers to contribute to the lively critical discussions and ideas generated by this year’s TiNA. Guest speakers included Pia Waugh, Shaun Davies, Carolyn Vu, Cara Ann Simpson, Michelle Tabet, Gordon Whitehead, Suse Cairns, Tamir Berkman, Carli Leimbach, Javier Candeira and Kara A. Frederick.

Saturday’s Digital Futures Forum was presented in four sessions, so you could pick and choose what interested you. Audiences were invited to join us at Newcastle Museum in the McIntyre Theatre. The entire forum was free and audiences were welcome to drop in and out over the day, relax and kick-back.

Over the four sessions, the speakers created panels and collaboratively discussed and covered topics such as; Creating Money, Data and Democracy, Networks and Creativity and Searching for a New Media Festival. At the conclusion of the forum audiences were invited to mingle and network and continue their discussions over a drink at the Festival Club. 10

When this technology is implemented into an arts festival you start to see spontaneous adoption of multiple digital platforms within all the art forms and an explosion of experimentation and boundary breaking.

By launching a brand new digital mobile platform, designed especially for events, we were able to showcase how new digital technologies can provide visitors with a smart new way of engaging in the creative spirit of the city. This allowed us to focus on how mobile and networked technologies open up a new range of engagement and interaction with the city, people and places. The software helped us manage thousands of visitors to access well over a hundred events and point people to local businesses and venues over a four day period.


“AN EXCELLENT FORUM TO DISCOVER NEW ARTISTS... AND GET INFO AND ADVICE FOR FREE.” Z. Patel 2012 TiNA festival goer

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Christian Lander 2012 TiNA festival artist

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Photographer: Jonathon Carroll. Image reproduced with permission of The Newcastle Herald© Copyright 2012

‘‘I’M GOING TO BE DRINKING IN ALL THE BARS EVERY NIGHT SO I’LL BE OUT, DON’T WORRY, YOU’LL SEE ME HERE.’’


Headliners

Benjamin Law Christian Lander Elefant Traks Keri Glastonbury Lawrence Leung Marcus Westubury Marieke Hardy

“Because it’s the best gathering of artistic talent in the country, every year.” S. Cooney, 2012 TiNA festival goer “TINA brings the best of emerging Australian art right to my doorstep.” D. Graham, 2012 TiNA festival goer

Name Dropping What’s a festival without dropping a few headline acts into the mix, namely a mix of some of Australia’s best talent and an international artist, who just started a blog. The integration of these artists into a predominately emerging festival was not only a smart move for the directors behind the events, but a chance for these artists to tell of their first TiNA experience. Marieke Hardy rarely misses a TiNA festival and this year brought her Women of Letters show which has become a nation-wide phenomenon across Australia. Over 200 people attended the event in Civic Theatre. Marieke went on to participate in a number of events, including Best Idea Wins, alongside Christian Lander. It was just too hard to keep up with the number of events Benjamin Law bounced from, although perhaps the panel Memoir When Young alongside Marieke or the event Would You Rather alongside Christian Lander, were the highlights. Lawrence Leung returned again to host the revered Spelling Bee, now in its fifth year and who could miss the last event of the festival, a late night reading featuring Christian Lander, Benjamin Law and Lawrence Leung.

Widely known local poet Keri Glastonbury, who grew up in Wagga Wagga launched Grit Salute as part of the CA program and TiNA festival founder, Marcus Westbury, also found the time to lead a tour group through Newcastle to visit the Renew Newcastle sites. The chance to bring well-known blogger Christian Lander was an urge too big to resist and with the assistance from The American Consulate, NYWF were able to fly him over exclusively for the festival. His pleasant and unassuming demeanour made Christian the perfect fit for the TiNA festival, as he was the hype of most conversation and the first question from most journalists. “When Christian Lander walked into cafe Good Brother in Newcastle’s East End, his fellow customers were unaware they were just metres away from an international bestselling author. While the modest and unassuming Lander may usually fly under the radar, he may be one of the most recognisable visitors to the city after this weekend’s This is Not Art Festival.” (Helen Gregory, Newcastle Herald) ‘‘This is a chance for me to engage with other people about what they’re doing and try to share some of my experience and all the mistakes I made as a younger writer. Hopefully someone can learn from them.’’ (C.Lander)

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TiNA Online Floktu

Press Room

Cloud based event management software was implemented for the first time in 2012. This ensured a more fluid and transitional flow for TiNA audiences as they moved around the city and negotiated venues, shops, accommodation, restaurants and cafes. We received great feedback from audiences using both the hard copy program alongside the online program, to calendar events they wished to attend into their smart phones.

So you have been hearing us describe how TiNA went digital this year. Even the NYWF. They created a mini ABC in a bubble which was located in NYWF headquarters at Curve Gallery. Linked to the TiNA festival site, audiences globally watched as the events of each day were blogged, reviewed, videoed, photographed and experienced and then sent online, so you could catch up on what you missed. On the site you can read, look, watch and listen to a variety of events that took place in the many venues across Newcastle, from the early hours of breakfast readings to the late night readings at The Royal Exchange.

Floktu gave us total control over all content for TiNA. We updated speaker profiles, schedules, venue locations and maps, latest news, photos and videos. Last minute changes were easy to make and online registration was easy for the user with a registration form to complete. The end result was an effective, efficient online event management system, to be used again in 2013.

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The NYWF Press Room were also the NSW State Winners of the Express Media Award for Best New Project by a young person/group of young people. Visit their site here http://pressroom12.youngwritersfestival.org/

Social Media

Accessibility

In the lead up to TiNA, social media feeds, including Facebook, Twitter and Instagram were integrated daily into our planning and marketing. We saw over 1000 likes in the weeks before and during TiNA, with the week starting September 23rd the most popular and busiest for likes, posts, updates and sharing.

Our campaign was heavily focused on electronic and social media and specifically targeted the demographic profile between the ages 20 - 29. A simple registration page on the TiNA Floktu site captured a small amount of data on each individual registering.

Instagram provided a great tool to share photos of people beginning their journey to TiNA and exploration of the city over the four days. This was also able to be uploaded onto our Floktu site for viewing as they updated once uploaded. Twitter feeds and TiNA hashtags were running hot, and proved to be a useful tool during Saturday’s Digital Futues Forum for speakers and audiences alike. News items, blogs and articles were able to be linked directly from the source straight to our TiNA news page and integrate with social media easily and effectively.

From this data and other surveys distributed online during the festival period we have a more accurate system of producing data, which shows the economic impact TiNA has on the city of Newcastle. By introducing technology, which was web-based the Floktu screen was able to render to any device on which it was operating. This meant 43% of our audiences were able to navigate more easily around the 22 venues in a city, they had not visited before, relying on google maps and location-based software.


“I LOVE BEING AROUND CREATIVITY AND GETTING THE CHANCE TO HAVE THE INTERESTING THINGS OTHER PEOPLE DO SHARED WITH ME.” R. Elwing 2012 TiNA festival goer

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Business Activation

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Hunter St Mall & CBD

Watt Street

With projects such as Renew Newcastle activating empty spaces and organisations like Newcastle NOW engaging with business owners strengthening the cultural and community life of the city, the Hunter Street Mall is fast becoming a vibrant City Centre. Newcastle NOW has a vision to create a positive, active environment that stimulates economic and social life in the City Centre. With funding support received this year by Newcastle NOW, TiNA contributed to creating a stimulating environment, which existed in the Hunter Street Mall and surrounding areas. Comments from local business owners that new faces were seen, larger crowds were felt and a financial influx was had, reflects positively on the TiNA festival for 2012, with many business owners, such as Studio Melt, Casa de Loco and Caffestry, interested in growing the relationship and increasing their involvement for 2013.

The activity along Watt Street over the four day period stretched from the Great Northern Hotel, which served as our Festival Club and was packed tightly with events from 11am to 2.30am daily; to Sprocket, which not only extended their opening hours to serve coffee and food to our punters but provided a great venue for a Latte Art competition; to Curve Gallery, which was utilised as the NYWF Headquarters, opening early for breakfast readings over croissants and coffee and extending well into the evening each night; veer left and you have Good Brother, another important venue for that coffee hit and toastie while also enjoying poetry readings; and finally the ever elusive United Services Club aka The Gun Club, which hosted ten events to packed out audiences, who no doubt enjoyed the charm of Pat the bartender, who was “Blown away by the patrons! They are a credit to our society.�

Cafes, Restaurants & Retail

Accommodation

With over 84% of our audiences dining along Darby Street, Hunter Street Mall and Newcastle east end, the local cafe and restaurant scene was bustling. With 54% of audiences spending up to $100 and 36% spending over $100 on food and beverages over the four days, feedback from business owners indicate that they witnessed a huge influx of activity over the festival period. Retail and recreation was also on the minds of our audiences as they meandered through the mall or wandered along Darby Street, as data from our survey shows 64% of our audiences spent $100 or more on retail or recreational activities. With 43% of our audiences visiting Newcastle for the first time, the TiNA festival is a clever way of attracting new audiences into our city and showcasing, alongside the festival, our growing food culture, the cultural and historical environment and the lifestyle this beautiful city has to offer.

If you had jumped online over the four day festival period, you would have seen that there was not a free hotel room in Newcastle. Given that there were a lot of events in Newcastle over the same time, this has been taken into account when processing data. From the data collected, we determined that 29% of our audiences occupied accommodation in Newcastle for three nights or less and 22% stayed four to six nights. Given that 60% our audiences either lived in Newcastle or came for the day, 40% booked accommodation in our city. Since speaking with other event organisers who held events over the same weekend, we concluded that the Transplant Games only started on the Sunday, and although event organisers were in town in the lead up, most of their audiences arrived on the day and both the Wine and Food Festival and Mattara were events which had a more local focus and pulled visitors across one day only.


“MANY THANKS TO OCTAPOD AND THE ORGANISERS OF THE FESTIVAL. WE SAW MANY NEW CUSTOMERS AND THE EAST END DEFINITELY CAME ALIVE! WELL DONE.” Caffestry, 141 Pacific St Newcastle

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Community Partnerships

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Digital Newcastle

The Loft & Hip-Hop

Everyone is alert to the possibilities that high-speed connectivity offers for their businesses, their entertainment, and their everyday personal interactions. As an organistion focused on digital futures, new creative enterprises and opportunities for access to Australian arts and culture, we do a lot of behind the scenes work advocating the development of digital and network infrastructures. Collaborating with Gordon Whitehead and The Lunaticks Society, which is a society of prominent Newcastle digital and social media enthusiasts, entrepreneurs, creatives, app developers, film producers, investors and others wanting to encourage creative thinking and new ideas in a digital world, allowed us to join forces to present a brand new digital program for TiNA and presented Octapod with opportunities to speak publicly at their events, such as the Newi Awards and start the conversation for further collaboration in 2013.

Australian hip-hop legends, The Herd, and members from one of Australia’s leading beats labels, Elefant Traks formed a super-group to collaborate with NYWF writers on entirely new creations. Elefant Traks ran day-long workshops at The Loft during the festival training up young hip-hop-hopefuls and honing their talent. The intensive workshops culminated in a Hip Hop Safari on Saturday night. The doors opened at eight, Traks kicked off around nine, and somewhere in between a vibrant zoo of species and bling trickled into the festival club. It was clear from the moment the workshop participants started taking the stage, one by one and occasionally in collaboration, that a lot had been learned. Also clearly noticeable was an impressive number of locals had come to see Elefant Traks and that this was an event that successfully collaborated between a collective of interstate artists, and a local community.

Fish Out of Water

Venues

Giant glowing fish competed with cars and pedestrians on Newcastle streets at this year’s TiNA, which was part of a new collaboration with Bikefest, Newcastle Museum and Hunter Development Corporation. Follow the Current, originally commissioned by Destination NSW for 2012’s VIVID festival, is a roving art installation that was created by local artist Cassandra Stronarch, Alex Dircks, and Haidee Ireland. The installation consisted of Australian-built transport vehicles called Peda Pods wrapped in glowing costumes made from recycled materials. Follow the Current was a great way of getting different audiences to interact in the city with the artwork, activating new places along the way. Housed at Newcastle Museum during the day, Honeysuckle was the perfect spot to launch the artwork at night, and then watch them throughout the city during TiNA and the weekends to follow, including Bikefest.

Venues in and around the Hunter Street Mall, Watt Street and Civic Precinct were actively sought to create a more cohesive and centralised festival experience and activate the City Centre. Opposite the Newcastle train station, the Great Northen Hotel on the corner of Watt and Scott Street was once again our Festival Club over the four days, providing the perfect spot to drop in, pick up your program and gather your bearings. Venues such as Newcastle Museum, Civic Theatre, King Street carpark and Great Northern Hotel were able to reflect and highlight Newcastle’s natural and cultural assets, such as its beaches, the Foreshore and sites of cultural heritage including the remarkable architecture of the City Centre. Our participant surveys reflects this goal was successfully achieved with over 30% of our audiences visiting Beaumont Street, Honeysuckle, our beaches and local events over the weekend.


“I THANK YOU AND YOUR ORGANISATION FOR YOUR SUPPORT ON THE TINA WEEKEND. I HOPE OUR INPUT WAS SUFFICIENT TO WARRANT THE RELATIONSHIP TO CONTINUE. I WAS ‘BLOWN AWAY’ BY THE PATRONS! THEY ARE A CREDIT TO OUR SOCIETY. THEY SHOWED POLITENESS, PERFECT MANNERS, CO-OPERATION AND MORE, AND I FELT PRIVILEGED TO BE PART OF IT. CONGRATULATIONS AND MANY, MANY THANKS FROM ME.” P. Halliday United Services Club Board Member

Photographer: Jonathon Carroll. Image reproduced with permission of The Newcastle Herald© Copyright 2012 19


What Our Stats Say Newcastle, a Destination City In 2012, TiNA festival presented an entirely free program of events. While this model effectively supports the festivals stated goals of fostering social engagement and encouraging collaboration and connectivity, this model however does not allow the festival to quantify attendances through ticket sales, it is therefore difficult to gain an exact figure for participants. We therefore rely on headcounts, audience participant surveys and word of mouth feedback to build the data we need to report on the outcomes of the festival.

57%

Of our audiences came from outside the Hunter region.

43%

Of our audiences were first time visitors to Newcastle.

Approximately over 4,000 people attended TINA in 2012. Estimated figures were obtained through undertaking head counts within each of the venues during each event. By analysing survey results and matching these results with averages of attendees to events, over the four days, approximate figures were developed. In the weeks following the festival, local businesses and key stakeholders were approached to provide feedback regarding their interactions with the festival, with particular focus on the effectiveness of partnerships and the economic impact resulting from the hosting of the festival within the surrounds of their business. The introduction of the online survey was an effective method of capturing data and will be used more aggressively in 2013.

61%

Of our audiences know about TiNA from word of mouth. This statistic represents how TiNA is now a staple event in the cultural landscape.

It was encouraging to see such a boost of first time visitors to Newcastle as a result of the TiNA festival, and although a massive component of our audiences came from outside the Hunter region, it also meant that 43% were local audiences. TiNA is sometimes seen as a festival for artists, which it rightly is. However, the pressure has been focused on creating more opportunities for local audiences to engage with what’s happening in their own backyard and to entice potential new faces from right here in the Hunter. When researching how people know about TiNA, general knowledge and word of mouth speaks for 86% of our audiences, and although important to any marketing campaign, no amount of posters, advertisements, stickers or television ads can compete with such a strong statistic. With a history of TiNA pulling crowds of thousands to Newcastle year after year, it shows quite clearly the importance of a festival where emerging artists can find a stage.... and an audience; first time directors can cut their teeth; audiences can experience fresh new work; or alternatively can attend events with high-profile and international artists, who quite conveniently had their first gig at TiNA over a decade ago.

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Photographer: Simone De Peak. Image reproduced with permission of The Newcastle Herald© Copyright 2012

“TINA 2012 WAS ONE OF THE BEST FESTIVALS I HAVE EVER ATTENDED AUSTRALIA-WIDE, AS BOTH AN ARTIST AND AS AN AUDIENCE MEMBER. I CAN’T WAIT TO COME AGAIN IN 2013. IT HAS DEFINITELY MADE IT ONTO MY ANNUAL CULTURAL CALENDAR!” K. Grove 2012 TiNA festival goer

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Marketing The Campaign Trail

Media Archive

TiNA has been held on the October long weekend for over ten years and is now a festival which is firmly cemented in the minds of many of it’s repeat visitors. For new audiences, however, the pressure is always on to get the word out. Given that 68% of our audiences are employed and 54% are currently studying and 62% are between the ages of 18 and 34, it is pretty safe to assume that social media will be a huge player in the campaign. Combining that alongside twitter, photo-sharing apps like Instagram and reputable blogs on sites such as artshub, the general message started to feed out to the public about six weeks out that TiNA was happening and it was going to be good.

This is Not a Festival Diary | Megan Anderson artsHub | Wed Oct 03 2012

Print media is an important part of any marketing campaign and a chance to show audiences our identity and who supports us. The material was distributed nationally by Shout Out Loud, a Melbourne company with a nationwide distribution network featuring thousands of distribution and display points that focus on high-traffic. Promotional packages containing TiNA postcards, posters and media releases were sent to a targeted mailing list prior to the festival.

This Is Not Art launch | Matt Carr | Sep 27 2012

A range of promotional opportunities always flood our way, for which we are very grateful for, including guest spots on ABC Radio, positive and relevant articles in the Newcastle Herald, an outside broadcast with FBi Radio, a listing in the Sydney Morning Herald, The Planner the Saturday of the festival, follow up interviews on Next FM, a Sydney radio station and too many blogs, reviews and articles to keep count. The activity which stimulates the conversation well after the festival is over is of great encouragement and we strive to continue working with the relevant people to deliver events with a longer tail and that sit outside the actual four days of the festival.

http://au.artshub.com/au/news-article/opinions/arts/this-is-not-a-festival-diary-191940

Big weekend: TINA, Mattara, food, wine festivals | Amy Edwards | Sep 30 2012

http://www.theherald.com.au/story/367825/big-weekend-tina-mattara-food-wine-festivals/?cs=305

Brews prove better latte than never | Newcastle Herald | 29 Sep 2012

http://www.theherald.com.au/story/363708/topics-brews-prove-better-latte-than-never/?cs=308

The ultimate ‘white’ guy at TiNA | Helen Gregory | Sep 28 2012 http://www.theherald.com.au/story/364998/the-ultimate-white-guy-at-tina/

http://www.theherald.com.au/story/364127/this-is-not-art-launch/

This is Not Art Festival launch: Talk about a fish out of water | NBN | Sep 27 2012 4:20pm http://www.nbnnews.com.au/index.php/2012/09/27/this-is-not-art-festival-launch/

This is Not Art | Everguide | ANNABANANA | 26 Sep 2012

http://everguide.com.au/arts-and-culture/visual-arts/interview/this-is-not-art-festival-coordinator-sarah-thrift.aspx

This is Not Art | Concrete Playground | By Zacha Rosen

http://sydney.concreteplayground.com.au/event/81248/this-is-not-art-2012.htm

TiNA: Beyond the realm | By Helen Gregory | Sep 22 2012 http://www.theherald.com.au/story/349262/tina-beyond-the-realm/

Archive of Australian Comics History: TiNA ARENA | Sep 21 2012 by Doctor Comics http://doctorcomics.com/tag/tinathis-is-not-art/

This is Not Art embraces digital future | artsHub | Tue 18 Sep 2012

http://au.artshub.com/au/news-article/news/arts/this-is-not-art-embraces-digital-future-191659?sc=1

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“This was my first TiNA... a beautiful whirlwind of art and learning and fun. I LOVE the openaccess model. I’ll be back for sure.” S. Quinn 2012 TiNA festival goer

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Looking to 2013

“Fantastic festival this year. I found it to be less crazy, more focused, and I got a great deal out of professionally. I left absolutely fried but very satisfied. Great overall feel to the festival as well - it was very easy to talk to people and make new connections, everyone was very open and helpful and lovely. Very much looking forward to next year.” Z. Barron, 2012 TiNA festival goer

For over a decade, TiNA has been serving up the kind of art and media that lies outside the ambit of Australia’s traditional cultural calendar. From graffiti on a Newcastle high-rise to the genre defying long-weekend that it is today, TiNA has come a long way in recent years. Now a staple festival in the nation’s art scene, TiNA continues to call Newcastle home and each year it delivers the kind of economic and cultural benefits that have inspired CNNGo to dub Newcastle “Australia’s new arts capital”. In 2012, TiNA delivered an outstanding showcase of multi-arts innovation for not only our younger regional audiences but to an influx of local audiences and with the introduction of our digital event management software, we provided these visitors with a smart new way of engaging in the creative spirit of our city. We saw the Digital Futures Forum leading the conversation on key issues, and we will continue to be active in engaging and strengthening the cultural and community life of the city, by continuing to connect with the creative and business industries in this precinct.

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Since its inception in 1998, TiNA has been dedicated to the development of experimental and emerging arts practice on a local and national level and the support received in 2012 from a local, national and worldwide level reflects that TiNA is still very much a relevant and contemporary festival model with big ideas for the future. With continued support we hope that the festival continues to provide a platform for innovative and passionate culture makers to conceive, collaborate and present their ideas in 2013 and the years to come.


“TINA IS THAT ANNUAL CREATIVE DRUG THAT KEEPS ME INSPIRED.” N. Rippon 2012 TiNA festival goer


Photographer Zen Harris:


Get in Touch Octapod Association Inc 246 Parry Street Hamilton East NSW 2302 PO Box 2259 Dangar NSW 2309 admin@thisisnotart.org octapod.org | thisisnotart.org

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