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FITRI FARINA MAHAT portfolio


Fitri Farina Mahat Diploma in Visual Communication

Nanyang Academy of Fine Arts BA(Hons) Graphic Communication

Loughborough University (NAFA)

Portfolio 2011


ILLUSTRATION M.A.C Colorcraft

This Make-Up Art Cosmetics illustration is for a Digital Media Design module in m y diploma y ear t wo i n NAFA. We were instructed to design a n illustration that best represents the product of our choice. I chose M.A.C’s Colorcraft collection. Colorcraft collection is a collection of m any vibrant eyeshadow colors. To illustrate that, I used a myriad of colors and also an illustration of a girl to show how the color looks like on the lips.


PHOTOGRAPHY

I AM:

This set of photography is a part of m y final w ork i n my NAFA Diploma year. These are included in the editorials of the book that I was doing which depicted someone with Schizophrenia. I was showing h ow these w ords were s wirling in the m ind of a person with Schizophrenia. I experimented with colors and water. All t he photographs w are taken i n a tank with colored water in a studio.


EDITORIAL I AM:

The main topic for this publication i s Schizophrenia. I n this book, I had to reflect h ow a person w ith Schizophrenia go o n their daily life. The book c hronicles t he d iary entries of a real patient. I had t o imagine myself in her shoes, looking at the work and also understand the whole mind of a Schizo patient. There are times when she was not in control of her mind and living a life where she has no control is very grey. As far as art direction goes, I had t o show the “grey” s ide of the illness. It was followed by chapter t wo and t hree where it was relatively “brighter”. Throughout the book, words and phrases w ere f requently used and the whole book w as handwritted and vextorised.


PACKAGING I AM:

PACKAGING I AM:


EDITORIAL Catharsis

Catharsis simply means the process of releasing repressed emotions. This project sort of showed the different ways of release those emotions. This project started from an excersize of using an object and developing ideas from them. In this instance, the object was a trash bag. From there, I felt that a trash bag was blank slate and a form of freedom of speech.


PHOTOGRAPHY

Inked.


EDITORIAL

NYLON cover

Year 2 Diploma Photography Module.


WEB

Marc Jacobs Website Year 2 Diploma Digital Media Design Module.


PHOTOGRAPHY Product

Gucci Envy Me Lipton Cinnamon & Apple Tea Corona Extra Beer


PHOTOGRAPHY Audi Fashion Festival 2011

This set of photographs were taken at the backstage of the Audi Fashion Festival. I wanted to show that it is more than just wearing expensive clothes and strutting down the runway. I managed to take these photos while doing a stint with Mercury MC as a dresser for the show.


EDITORIAL/EVENT DECAY/WTF

“Shape without form, shade without colour, Paralysed force, gesture without motion; Those who have crossed With direct eyes, to death’s other Kingdom Remember us—if at all—not as lost Violent souls, but only As the hollow men The stuffed men.” - T.S. Eliot According to S wiss p sychiatrist Carl Jung, the psyche i s a self-regulating adaptive system. Humans are e nergetic systems, a nd i f the energy gets blocked, the psyche gets stuck, or sick. If adaption is thwarted, the psychic energy will stop flowing, a nd regress. This process manifests in n eurosis and psychosis. Human psychic contents are c omplex, and deep. They can s plit, and form complexes t hat take o ver one's p erson. Jung p roposed t hat this o ccurs t hrough maladaptation to one’s e xternal o r internal reality. The p rinciples of adaptation, p rojection, a nd compensation are central p rocesses i n Jung’s view of psyche’s ability to adapt. To a regular mind, this m ay seem gibberish and in l ayman’s term, he e xplains that anything a nd e verything e ffects the psyche which are the mind and soul of a person. T hey transform through changing t o adapt to its s urrounding. Human makes mistakes a nd s ometimes those mistakes b ecomes a habit, l ike a sick cycle carousel. Sometimes we exploit what is good. Sometimes we regret it and try to undo what we did. How many times have humans, at a time of need, goes, “Oh Lord, h ave mercy.”? H ow m any have sat on t he c onfession b ox a nd s ay, “Forgive me Father for I have sinned.”? These are times w hen we d o what w e have i n our power to c hange or erase t he m istakes. Some just l et i t be a nd c ontinue w hat they h ave done till t hey have l ost all moral compass. This is when their psyche disintegrates. and all that is left is an empty shell.


BOOK PACKAGING

DE: Destruction of the human psyche


EVENT

Project: Witness The Freedom

TF

Project “Witness the Freedom”, abbrieviated, WTF, is a one night event to remove the stigma of clubbing and shed a light on the healthier and positive side of clubbing. It also encourages local talents with the inclusion of a DJ Championship and band/songwritting competition. The event will be held at Zouk and is supported by the National Youth Council.

THEREʼS NOTHING HERE TO TOUCH.

CANʼT TOUCH THIS.

80% GONE. TF

TEMPTED TO TOUCH, HUH? TF

TF

TF

GOD IS WATCHING. TF

FRI 13 JAN

Stickers

9PM - 3AM

2012 DJ SHOWDOWN

11%

WITNESS THE FREEDOM

23%

34%

WITNESS THE FREEDOM

65%

WITNESS THE FREEDOM

WITNESS THE FREEDOM

FEATURING:

KOFLOW KEVIN LESTER MASA (BRAZIL) FREE . ENTRY

*CLUB

DRESS

.

NEON

RULES

79%

WITNESS THE FREEDOM

100% WITNESS THE FREEDOM

WITNESS THE FREEDOM

LOADING PAGE

TF ABOUT VOICE EVENT CONTACT US

TF “Witness the freedom” project is about showing that clubbing is not necessarily wrong. Its how humans made it bad.

ABOUT

“Witness The Freedom” is a one night event to promote local DJ’s and bands and also giving youth empowerment to be free and voice out their inhibitions.

CONTACT US

www.twitter.com/projectwtf Tweet us with the hashtag #projectwtf

VOICE EVENT

TF

APPLY ABOUT VOICE

CK // BL A

BLOG CONTACT US

WITNESS THE FREEDOM

TF ABOUT VOICE EVENT CONTACT US

FRI 13 JAN 9PM - 3AM

2012 DJ SHOWDOWN FEATURING:

TF ABOUT VOICE EVENT CONTACT US

EMAIL enquiries@projectwtf TEL +65 65457847

KOFLOW KEVIN LESTER MASA (BRAZIL)

TF

WITNESS THE FREEDOM

ZOUK SINGAPORE 17 Jiak Kim Street 169420 - 6738 2988 Open Weekdays 9pm-4am; also open Sat

MAIN PAGE

Follow us on www.twitter.com/projectwtf

Poster

Website


FITRI FARINA MAHAT 2011

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fitri farina mahat portfolio 2011

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