MEDIA INFORMATION PACK 2012
“It’s great that Essex has an online magazine. It’s really good to be able to follow all levels of the game in one publication, particularly with Essex’s very strong county set up” Simon Khan - European Tour Player and 2 time winner on tour
Introduction Essex County Golf Union (ECGU) is proud to be launching the ﬁrst ever oﬃcial golf magazine which is produced monthly in digital format and will give the ECGU and each of you, our member clubs and commercial partners, the opportunity to showcase and highlight the structure and facilities of your clubs/businesses in an eﬀort to champion Essex golf. We are the only county union in the UK to have it’s very own golf publication. Unlike other golf publications, our aim is to try and support your eﬀorts by focusing solely on golf in our great county. It with this in mind we, working with our oﬃcial media partners Think Sports Media Ltd, have devised a speciﬁc look and feel to the magazine which we hope will achieve our aim of producing a high-end, monthly digital publication that champion’s golf and achieves the following:
Attract new golfers and members into our county clubs
Create a marketing channel that member clubs can utilize in order to communicate with their current members
The programme is designed to generate interest and educate potential players and spectators to the sport of golf
Opportunity to educate golf enthusiasts and athletes creating greater awareness as to both the global reach of the sport as well as the lucrative possibilities that golf can create
Create a publication that will allow our clubs and suppliers to highlight the corporate and social event opportunities that can be utilised within our clubs and the greater golﬁng community
Provide exclusive commercial oﬀers via our oﬃcial sponsors and advertisers to all golfers and the broader magazine circulation
Generate international opportunities for touring teams, clubs and players to visit the county
Allow promising star players the opportunity to showcase his or her skills and achievements nationally and internationally
Showcase and leverage upcoming state championships, awards and tournaments
Generate interest for international scholarships and exchange programmes with other golf playing institutions, regions and nations
Champion and proﬁle youth and senior s golf within the county. Celebrate their success, hard work and achievements regionally, nationally and internationally
Inspire and encourage mass participation for golf and its supporting partners in the county and across the UK
Our partners England Golf The English Golf Union merged with the English Women’s Golf Association on 1st January 2012 to form England Golf, the governing body for all amateur golf in England. England Golf is one of the largest sports governing bodies in England looking after the interests of over 1,900 golf clubs and 770,000 men and women club members. Responsible for the training of the country’s top amateur golfers, England Golf also organises all the major English amateur championships. England Golf works to actively encourage new golfers and increase the continued interest and participation in golf through its golf development initiative ‘Get into Golf’.
The Essex Golf Partnership & Sport England An alliance between the Essex County Golf Union, The Essex Ladies County Golf Association and the Essex Professional Golfers’ Association. Funded by Sport England, The Partnership’s objective is to introduce the game of golf to beginners and encourage people to play golf more often. The Partnership works very closely with The Golf Foundation and Sportessex to assist in the delivery of strong county-wide support to clubs, golfers, schools and individuals looking to take up the game.
The Essex Professional Golfers Association Our primary aim is to provide our Essex PGA members (qualiﬁed and trainee) a variety of events to play in throughout the Autumn and Winter months. Our events run from October through to the end of March together with County Week, which is always in May. Essex PGA has been in existence for some 20 years and over that time we have developed into a very active county providing simply loads of events for our professionals to play in. We welcome all Essex Based PGA Professionals to join our association.
Visit Essex Visit Essex is the oﬃcial tourism organisation and the only body speciﬁcally marketing the whole of the county to the visitor market. We work with visitor attractions, leisure/activity providers, accommodation establishments and other tourism related businesses (including the travel trade, media and wider partners), to ensure that the county remains a leading visitor destination.
Think Sports Media Ltd The oﬃcial international media partners for the Essex CGU. Think Sports Media (TSM) are one of the fastest growing sports media companies on the planet and are major supporters of golf all around the world. The organisation represents a number of regional and national golf associations in the UK, US, Colombia, Bulgaria. As oﬃcial publishers of our magazine TSM are integral to our long term golf development and communication plans of the Essex CGU.
GCAA – Golf Coaches Association of America The Golf Coaches Association of America (GCAA) is the professional association of men’s golf coaches. Established in 1958, this non-proﬁt organization is dedicated to educating, promoting and recognizing its members who participate in men’s golf at all levels. Through its established events and programs, the GCAA maintains a goal of increasing awareness and the status of men’s golf.
Free to all
Features on your clubs and friends
Our magazine has fresh editorial content 12 months a year.
Every month we features clubs and top players so look out for your friends and club mates.
Free annual subscription Just simply send us an email with your name and club (if applicable) to firstname.lastname@example.org
130,000 + digital distribution and rising
• 76,849 registered opt in businesses recipients in Greater London • 27,779 registered opt in business recipients in Essex • 24,000 distributed via email by our partners visitessex.com • 2,000 register golfers associated with the Essex GU • Distributed by the counties golf clubs via e-mail to their members
Free Black Book of golf contacts every month
Now available on PC, Mac, Android, Tablet and iPad
Full contact details and links to all the counties golf clubs. Please get in contact if you wish to add your club, driving range, pro or business to our list. E-maill us at email@example.com
Multiple ways you can get the digital mag in a matter of seconds.
Free to share and embed You can share and embed our magazine onto all social media platforms including Facebook & Twitter as well as onto your club or personal site easily. To view past and current issues Go to the country homepage at www.essexgolfunion.org and catch up with us. Powered by:
: : Monthly editorial What’s in the bag? What our Essex pro’s use. Quick-ﬁre interviews with the best the county have to oﬀer including, Simon Khan, Lloyd Kennedy and many more Coach’s Corner Top level interview with a leading county pro every month What’s in the bag? Steven Palmer Golf Tutorial Section Over the course of the next 12th monthly issues of The Essex Golf Union Magazine, we are very happy to bring you exclusive advice and pointer from Essex’s very own Steven Palmer to help improve your game Current Order of Merit How this years OOM is shaking up month by month Team & Tournament round up Coach’s Corner
All the latest county news, tournaments and great images from- The Seniors, Veterans, U14’s, U16’s, Colts and County teams Essex PGA round up Get all the pro news, round ups, events and winners each month Amateur Interviews With our up and coming stars including Bobby Keeble, Jordan Wallace, Mason Papple, Owen Pearl, Alisdar Plumb, Jordan Slater, Mitchell Sarling, Jack Hiluta and many more
Amateur Interviews The Brigadier says… Amuse yourself with legendary story’s and golf myths with our very own Brig. Sir Henry Balderdash’s memories of yesteryear
On The Greens
2011 round up Our picture gallery of all of last years individual and team winners – spot your team and friends and share their success! On The Greens
Black book directory
Take a tour of your favourite clubs with technical interviews with the course manages – each month we visit a diﬀerent venue Black book directory A full list of all the contacts from each of the country clubs , ranges and businesses Famous golf quotes Golf related quotes, phrases and sayings from legends of golf including favourites from Chi Chi, Trevino, Arnold, and the rest In The Clubhouse
In The Clubhouse
See what 19th hole wonders our county clubs have to oﬀer as each issue we showcase a new club. So whether you are at Maylands, Chelmsford, Crondon or Abridge etc keep a look out with our GM feature to see if your club is featured in the current issue Captain’s Log A short sharp look into the role of a diﬀerent club captain each month Chi Power Performance
25 under 25
World renowned trainer Jayne Storey shares her insight into how to balance the mind and body to get the best out of your game 25 under 25 Full listing of our top 25 players of 2011 with stats and quotes on each player
Mechanical Data ADVERTISEMENT SIZES
Full Page Trim W 210mm x H 297mm Bleed W 216mm x H 303mm Type W 186mm x 267mm
To advertise in the oďŹƒcial Essex Golf Union Magazine please contact Marcus Bain at: firstname.lastname@example.org T: 0208 816 7519
To get your free monthly subscription simply send an email with your name to us at email@example.com
Think Sports Media Ltd 6 Oaklands Gardens Kenley United Kingdom CR8 5DS Company No. 07852928
Computer Generated Ads Touchpoint Sports prefers to receive ads in a hi-resolution pdf format. Ads are also accepted in InDesign, Adobe Illustrator, Adobe Photoshop or an EPS format.The magazine is designed on a Macintosh computer in InDesign. Submit ads on e-mail, CD disk or FTP. Be sure to include all appropriate artwork and typefaces. Include a BW or color proof, if possible. Disks will be returned upon request. Contact the publisher for additional details.
Delivering Digital Ad Files E-mail: Hi-resolution PDFs are accepted via e-mail at: info@ thinksportsmedia.com FTP: Think SPorts Media has an FTP site to accept larger electronic files for ads. Please contact the advertising or production staff for host and password information. Production Capabilities Full service design, digital photography and production capabilities are all available at competitive pricing. Please talk to your sales representative for details.
â€œGolf is a game whose aim is to hit a very small ball into an even smaller hole, with weapons singularly illdesigned for the purposeâ€œ
The official magazine of
Essex Golf Union
To get your free monthly subscription simply send an email with your name to us at firstname.lastname@example.org