Page 1

Organised by Baltan Laboratories

Contents Introduction


The artist’s view on economy


Keynote lectures and presentations


Masterclass and workshop








Practical information


Map of Strijp-S Area


Art exhibition


Renewable Futures Conference


People & Contributors




No one has a clue. That’s what’s most frightening.

Economia Today’s economic model no longer suits our current needs. It’s time we start realizing that economy is not an inevitable law of nature but something we created ourselves. Economy has become a specialized field - a dismal science. We trusted the economy to the experts but now we’ve found out they don’t know which direction to go either. No satisfying or viable alternatives have been appropriated over the past decades. Economia is an attempt to step out of our current way of thinking. We need to reclaim economy as a social and cultural construction. Why not start by treating economics like any other technology or science? Playing with it, hacking it, using ideas from other disciplines, unleashing science fiction on it, approaching it artistically. Let’s submerge ourselves with unexpected and playful approaches as seen by artists, writers, activists, scientists, filmmakers, biologists, educators, hackers. On behalf of curator Wiepko Oosterhuis and myself, we cordially invite you to engage in this collective inquiry of human thought and practice. By taking ownership, we reshape and rework economics as we see fit. Welcome to Economia!

Wolfgang Streeck, director of the Max Planck Institute for Social Sciences on the crisis of democratic capitalism. 4

Olga Mink, Director Baltan Laboratories


The artist’s view on economy


Artist Talks: Jennifer Lyn Morone, RYBN, Monique Grimord

Fri 28 April, 16:00 – 17:00 Auditorium

During Economia a selection of artworks will be the backdrop to an immersion into the world of economy. Three participating artists are invited to share and discuss their ideas dealing with the transformative power of art for imagining other kinds of economic realities. Artist Jennifer Lyn Morone presents Jennifer Lyn Morone Inc. In this project, she questions capitalism’s mechanisms and exposes its lies and mythology by turning herself into a corporation. RYBN.ORG presents ADM XI, an independent research platform for experimental algorithmic trading. Designer Monique Grimord describes her use of radical fiction in her project TerraEconomics, where a speculative interface enables us to feel the possibility of changing our value system.

Contemporary artists placing the subject of economy in the core of their work. 6


Daily talk

Economix: how our economy (doesn’t) work by Michael Goodwin and Dan E. Burr

Dan E. Burr’s breakthrough was the graphic novel Kings in Disguise, in collaboration with author James Vance. Kings won several Eisner and Harvey awards. Dan has illustrated for, among others, DC Comics and Kitchen Sink Press.

Fri 28 April, 14:30 – 15:15 Sat 29 April, 12:00 – 12:45 Sun 30 April, 11:30 – 12:15 Auditorium

Every day at Economia festival, author Goodwin and illustrator Burr of the graphic novel Economix will present the basics of economy in a short and comical presentation, both in word and illustrations. Each day they will talk about another topic, from the power of corporations to the oil fields and the rise of Trump. Economix is the graphic novel by writer Michael Goodwin and illustrator Dan E. Burr that explains the concept of economy. With clear, witty writing and quirky, accessible art, Economix transforms “the dismal science” of economics into a fun, fact-filled story about human nature and our attempts to make the most of what we’ve got. Michael Goodwin is a freelance writer whose interest in history led him to an interest in economics. He brought a stack of books to a small town in India, and started reading, researching, and writing. The result is Economix.




Presenting the Art of Financial Hacking by Paolo Cirio and Brett Scott Sun 30 April, 13:00 – 14:00 Auditorium

Adventurous artists, hackers and activists are probing the contours of the financial sector, using it as raw material for fun and subversive hacks. Acclaimed artist Paolo Cirio and financial explorer Brett Scott take you on a journey into the dark heart of finance. They will discuss previous financial art-hacks and share the outcomes of their masterclass about financial hacking during Economia festival as a starting point for new ideas.

Keynotes and hands-on experiences on the mystifying topic of economics.

For more information on the masterclass, see page 21.

At the core of Economia you will find the finest international speakers coming from various backgrounds. Furthermore you can engage in a masterclass, workshops and performances. 10


Keynote Lecture

Pankaj Mishra: Age of anger Fri 28 April, 19:45 – 21:30 Auditorium

Pankaj Mishra’s latest book Age of Anger (2017) couldn’t be more well-timed. As people from all over the world are frightened by the effects of the rise of global populism, fear and anger seem to be the driving forces of the polarizing world we live in. Largely freed from the constraints of state regulation, businesses from all continents are engaged in ruthless competition for profit. Global capitalism fuels the marginalization of huge numbers of people, resulting in social, economic and political disfranchisement. According to Mishra, the market-oriented democratic state has begun to falter, causing a universal crisis. How are modernism, enlightenment, capitalism and socialism intertwined and responsible for economic growth and our individual well-being? Mishra’s Age of Anger is a critical call for a change of attitude to preserve our freedom, prosperity and stability. Pankaj Mishra is a celebrated Indian novelist and essayist. He regularly writes for the New York Review of Books, the Guardian and the New Yorker. His book From the Ruins of Empire was cause for polemics in Great Britain, and Temptations of the West was met with much debate in South Asia.



Keynote Lecture

Evgeny Morozov: How digital technologies shape society Sat 29 April, 13:30 – 15:15 Auditorium

Evgeny Morozov is one of the best informed critics of cyberutopianism of our time. In his books and articles that have been published around the globe, Morozov writes about the political and social implications of technology. Although he initially made a name as a cyber-optimist, Morozov is now rather skeptical about the impact of digital technologies. Our society is at a crossroads: smart technology transforms our world, making many aspects of our lives more convenient and efficient. But as these technologies influence our lives on a daily basis, they may have an unprecedented impact on how our society is structured. Morozov will talk about what this could mean for economics. If economy, like technology, is not law of nature but rather a man-made construction, do we also have the power to change these systems ourselves? Evgeny Morozov grew up in former Soviet republic Belarus, where he became fascinated by the way technology could open up authoritarian societies. Morozov is a contributing editor for independent journal The New Republic and is the author of The Net Delusion: The Dark Side of Internet Freedom and To Save Everything, Click Here: The Folly of Technological Solutionism. 14


Keynote Lecture

Geerat Vermeij: The economy of nature Sat 29 April, 19:45 – 21:30 Auditorium

Describing the interactions between organisms in nature as an economic system is not a novel idea in the world of science. However, evolutionary biologist Geerat Vermeij succeeded to define a theory that characterizes the entire history of life and the evolution of ecosystems as an economic system. At Economia Vermeij will share this theory. His book Nature: An Economic History (2004) is the result of decades of research in the field of evolutionary biology. The book describes Vermeij’s theory that the phenomena that make up the forces and connections responsible for the history of life, are economy in action. Geerat Vermeij is a distinguished Professor of marine ecology and paleoecology at the University of California, and one of the master naturalists of our time. Over the years, he has published over 250 scientific papers and six books. Perhaps best known for his work documenting the arms race between long-extinct species of molluscs and their predators, Vermeij has advanced the fields of paleobiology by addressing the profound influences organisms have on each other’s evolutionary histories.



Keynote Lecture

Frank Trentmann: A world of consumers Sun 30 April, 15:00 – 16:45 Auditorium

Why do we have too much stuff, and what can we do about it? Frank Trentmann will talk about the history of consumption, and the goods that have transformed our lives over the past 600 years. What we consume has become the defining feature of our lives: our economies thrive or wither by our spending. We are increasingly being treated as consumers rather than workers, and even public services are presented to us in the same manner as products in a supermarket. In his monumental study Empire of Things (2016), Trentmann unfolds the extraordinary history that has shaped our material world, from late Ming China, Renaissance Italy and the British empire to the present. Empire of Things explores how we have come to live with so many products, how this changed the course of history, and the global challenges we face as a result. Frank Trentmann is a Professor of History in the Department of History, Classics and Archaeology at Birkbeck, University of London. He is a specialist in the history of consumption.



Q&A with the directors

The Future of Work and Death by Sean Blacknell and Wayne Walsh


The Art of Financial Hacking by Paolo Cirio and Brett Scott

Sat 29 April, 16:00 – 18:30 (Film screening and Q&A) Auditorium

What is the impact of the growth of exponential technology on the lives of individuals, and where is it taking us? The Future of Work and Death explores how advanced automation, AI and technological singularity could be achievable in the next 30 years. After the screening on Saturday 29 April (see page 39), there is the opportunity to talk with the directors. They will answer all your questions about their recent documentary concerning the growth of exponential technology and where it is taking us.

Fri 28 and SAT 29 April, 11:00 – 17:00 Baltan Basement Tickets: €25 / €20*

The financial sector – when viewed from afar – can seem like a desolate, cold and brutal mix of relentless money-making, mathematics and Machiavellian mystery. Increasingly though, adventurous artists, hackers and activists are probing the contours of the sector, using it as raw material for fun and subversive financial hacks. Can you build a hedge fund as a way to infiltrate into the inner workings of the sector, or can you design an algorithm that jams the traditional logic of markets? During this masterclass, Paolo Cirio and Brett Scott will take you on a journey into the dark heart of finance, showcase previous financial art-hacks, and then help you design your own. Paolo Cirio is a conceptual artist who works with legal, economic and semiotic systems of the information society. Brett Scott is a campaigner, former broker and the author of The Heretic’s Guide to Global Finance: Hacking the Future of Money. * A separate ticket is required for this masterclass. Make sure to sign up in advance – online or at the festival’s cash register.




Currency Concept Design by Lenara Verle and Ilan Katin


Alchemy and the Gift by Holly Crawford Fri 28 April and Sat 29 April, 13:00 – 14:00, 15:00 – 16:00, 19:00 – 20:00, Sun 30 April, 12:00 – 13:00, 14:00 – 15:00, 16:00 – 17:00, Exhibition Basement

Fri 28 April, 13:00 – 16:00, Het Glas, Tickets: € 0,-*

The history of money teaches many valuable lessons and sources of inspiration showing its possibilities as a technology for change. In this workshop, you will interactively learn about alternative currencies and how these influence the way money is used in society. Join us in creating a new digital currency and test it yourself during the festival! * A (free) ticket is required for this workshop. Make sure to sign up in advance – online or at the festival’s cash register.

What is the value of art to you? With your help, this performance will change discrete everyday objects into an art object that the artist will then gift to you, a stranger, and ask nothing in return. In its simplicity, Crawford’s performance visualizes the complex constructions of the principle of exchange. During a one-on-one session with the artist, you will jointly create a personal work of art. The ingredients? You, the artist, a gold envelope and your voluntary financial contribution. Nowadays, value seems embedded not in the act of giving but in the monetary value of the gift. We put a price on everything, but value is not the monetary price or the cost. Holly Crawford’s participation performance Alchemy and the Gift raises many questions. Can we make a gift to a stranger? Can we really be altruistic? What is value? How does all this effect our relationships? And what reality or system are we guarding? Join Holly Crawford in creating a piece of art and find the answers for yourself!



Performance + Afterparty


Krystal Ball by Valery Vermeulen Sat 29 April, 23:30 – closing time Designhuis

Krystal Ball is an artistic, politically and economically inspired multimedia project by the Belgian mathematician and artist Valery Vermeulen. During his audiovisual performance, Vermeulen confronts the audience with the often misleading systems and mechanisms that caused the global financial crisis, focusing on the failing of the financial system and the misuse of scientific models in our globalized and neoliberal society. This night is part of the DIT IS ECONOMIA Afterparty, ‘doing it together’ with DIT Eindhoven and includes shows by the Eindhoven underground based IDM and ambient artists Ruistuin and elChi Supported by visual artist Nicky Liebregts and Mohr Music. Please note that this event will take place at another location: Designhuis, Stadhuisplein 3, Eindhoven.



Fictive and non-fictive filmic perspectives on economy

Docs, shorts and cult movies


Banana Pancakes and the Children of Sticky Rice Daan Veldhuizen Fri 28 April, 12:30 – 14:00, Auditorium Sat 29 April, 20:00 – 21:30, Cinema 1

When backpackers arrive in a small village in Northern Laos, two local childhood friends try to make use of the possibilities brought by the arrival of the tourists. But they are unaware of the consequences this might have not only for the village, but also their friendship. A complex East-meets-West story. The documentary enables us to critically engage with the implications of the tourist industry. Netherlands & Laos / 2015 / 90’ / Documentary

A wide range of documentaries, shorts and cult classics. Some with an obvious approach to economy. Some refer indirectly to the topic. Our exciting film program in the Natlab cinema goes from classics to recent releases. 26



Burning Out Jerôme le Maire


Dawn of the Dead George A. Romero

Fri 28 April, 14:15 – 15:35, Cinema 1 Sat 29 April, 16:15 – 17:35, Cinema 1 Sun 30 April, 15:30 – 17:00, Cinema 1

Burning Out is literally a drama about life and death. For two years, the Belgian director Jérôme le Maire followed the members of a surgical unit in one of the biggest hospitals in Paris. Constantly under severe stress, understaffed and subject to severe budget cuts, employees fight each other for resources. Will we end up killing ourselves? Or will we be able to find meaning and joy at work?

Fri 28 April, 11:45 – 14:00, Cinema 1 Fri 28 April, 21:45 – 00:00, Cinema 2 Sat 29 April, 21:45 – 00:00, Cinema 2

In a world in which infected citizens turn into zombies, four survivors barricade themselves in a shopping mall. Little do they know that driven by memories of their former existence, the relentless mass of zombies will target their safe haven. Romero’s 1978 classic is a stark critique on capitalism, drawing comparisons between zombies and ‘mindless’ consumers, whose foremost goal is ingesting human flesh.

Belgium, France & Switzerland / 2016 / 85’ / Documentary


USA / 1978 / 139’ / Fiction


Timetable Friday 28 April





ART EXHIBITION 11:00-23:00

Baltan Basement

MASTERCLASS: The Art of Financial Hacking 11:00 -17:00






FILM: Dawson City: Frozen Time 16:30 - 18:30


FILM: Banana Pancakes and the Children of Sticky Rice 12:30-14:00

Exhibition Ground Floor


FILM: Dream Empire 20:15-21:30


FILM: Shorts 3 18:15 - 19:00





FILM: Shorts 2 22:00 - 23:05

FILM: The Future of Work and Death: 20:00-21:35

Presentation: Artist Talks 16:00 - 17:00

Daily Talk ECONOMIX 14:30 - 15:15


FILM: Dawn of the Dead 21:45 - 00:00

KEYNOTE: Pankaj Mishra 19:45 - 21:30

FILM: They Live 22:00 - 23:30

WORKSHOP: Currency Concept Design by Lenara Verle and Ilan Katin 13:00 - 16:00

Het Glas Exhibition Basement

ART EXHIBITION 11:00-23:00






FILM: Dream Empire 12:00-13:15

Cinema 1 Cinema 2

15:00 FILM: Burning Out 14:15 - 15:35



Saturday 29 April


FILM: Dawn of the Dead 11:45 - 14:00

Cinema 1 Cinema 2



FILM: Shorts 1 13:45-14:50





FILM: Shorts 3 15:00 - 15:45


Exhibition Ground Floor

ART EXHIBITION 11:00-23:00

Baltan Basement

MASTERCLASS: The Art of Financial Hacking 11:00 -17:00

Exhibition Basement

ART EXHIBITION 11:00-23:00


FILM: Burning Out 16:15 - 17:35



FILM: Shorts 3 18:00 - 18:45



FILM: Banana Pancakes and the Children of Sticky Rice 20:00 - 21:30


KEYNOTE: Evgeny Morozov 13:30 - 15:15

Daily Talk ECONOMIX 12:00 - 12:45


FILM: Dream Empire 20:15 - 21:30

FILM + Q&A: The Future of Work and Death 16:00 - 18:30

FILM: Shorts 2 22:00 - 23:05 FILM: Dawn of the Dead 21:45 - 00:00

KEYNOTE: Geerat Vermeij 19:45 - 21:30

FILM: They Live 22:00 - 23:30

Performance + Afterparty Krystal Ball 23:30 - 00:15


Sunday 30 April


Cinema 1

FILM: They Live 11:00-12:30


Daily Talk ECONOMIX 11:30 - 12:15

Auditorium Exhibition Ground Floor

ART EXHIBITION 11:00-17:00

Exhibition Ground Floor

ART EXHIBITION 11:00-17:00




FILM: The Future of Work and Death 13:15 - 14:45

FILM: Shorts 1 11:15-12:20

Cinema 2



Organised by

FILM: Burning Out 15:30 - 17:00

FILM: Dawson City: Frozen Time 12:45-14:45 PRESENTATION The Art of Financial Hacking 13:00 - 14:00


FILM: Dream Empire 15:15-16:30 KEYNOTE: Frank Trentmann 15:00 - 16:45

Kindly supported by






Onder de Leidingstraat



of Financial Hacking. Make sure to

at the café or restaurant in the Natlab


access to all program items on the

sign up in advance – online or at the

building (à la carte). Next to that there

Natlab / Baltan Laboratories

specific day. On Friday and Saturday

festival’s cash register.

are plenty of options on the Strijp-S

Kastanjelaan 500

this includes the Renewable Futures

5616 LZ Eindhoven

Conference (access upon availability).

workshop Currency Concept Design.

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are valid for all days of Economia.

online or at the festival’s cash register.

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Economia. The day pass gives you

Bagel & Juice TO


the day-deal, you can eat something


If you don’t have a diner coupon for

required for the masterclass The Art

Fish and Chips







Soul Kitchen

Baltan Laboratories



A separate ticket à €25 / €20 is


Day passes à €25,00 / €20,00 are valid for one of the days of


Practical information






Go to for Seats are limited, so make sure you are on time at lectures, films and performances.

a map of parking areas.


Dawson City: Frozen Time Bill Morrison


Dream Empire David Borenstein Fri Sat Sat Sun

Fri 28 April, 16:30 – 18:30, Cinema 1 Sun 30 April, 12:45 – 14:45, Cinema 2

Documentary that pieces together the bizarre true history of a collection of 533 films dating from the 1910s to 1920s, which were recently discovered in former Canadian gold rush town Dawson City. With incredible photographs and moving images of an era considered forever lost and gone, this film is a masterpiece that balls the entire economic history of the US into one. Overwhelming as The Revenant and esthetical as Metropolis.

April, April, April, April,

20:15 12:00 20:15 15:15

– – – –

21:30, 13:15, 21:30, 16:30,

Cinema Cinema Cinema Cinema

1 1 2 2

When the 24 year-old Yana moves to megacity Chongqing to pursue her ‘Chinese Dream’, she opens a foreigner rental agency designed to help real estate developers market their new developments. This business takes a dubious turn as her foreigners are increasingly used in a surreal effort to turn remote ghost towns into ‘globalized cities’ on the days that outside investors visit. The story of a real estate bubble bound to burst.

USA / 2016 / 120’ / Documentary


28 29 29 30

Denmark & China / 2016 / 73’ / Documentary



Shorts 1: Cash Rules Everything Around Me


Shorts 2: Show Me the Money!

Sat 29 April, 13:45 – 14:50, Cinema 1 Sun 30 April, 11:15 – 12:20, Cinema 2

We all need to work to survive. Our pay check makes sure we can afford our rent and food. But when we look at the bigger systems that control our economies, money all of a sudden becomes a lot less tangible. Economic systems go beyond most people’s comprehension, and it’s difficult to understand how crises suddenly happen. The short films in this program show us how money can affect complete cities, the people in line for the cash register or the price of tomatoes. 

Fri 28 April, 22:00 – 23:05, Cinema 1 Sat 29 April, 22:00 – 23:05, Cinema 1

In Show Me The Money! unbalanced power in the international trade is transformed into creative art-pieces. We dive into a world ruled by brands and big companies, money-laundering suddenly gets a new meaning, a bank robbery is going unbelievably wrong, empty advertisements are representing the financial situation of a whole country and the meaning of employment will be put in a completely different light after seeing these short films.

Incident by a Bank — Ruben Östlund (2015) Out of Frame — Yorgos Zois (2012) • Logorama — Francois Alaux, Hervé de Crécy & Ludovic Houplain (2009) • El Empleo — Santiago Bou Grasso (2008)

Workers Leaving the Lumière Factory — Louis Lumière (1895) • Yankee Dood It — Friz Freleng (1956) • Ilha das Flores — Jorge Furtado (1989) • Prologue — Bela Tarr (2004) • One Thousand Four Hundred and • Ninety Two Fifty Two — Scott Massey (2011) • Cathedrals — Konrad Kästner (2013) •

This program is curated by Deep End Film.

This program is curated by Marija Milovanovic and Julia Fabrick of Vienna Shorts Agency, and has been realized in collaboration with Deep End Film.




Shorts 3: Where Credit is Due Fri 28 April, 18:15 – 19:00, Cinema 2 Sat 29 April, 15:00 – 15:45, 18:00 – 18:45, Cinema 1

It is easy to forget that behind the impenetrable complexity of banking systems, there are people who have lives beyond their professional titles. This program of short films is looking at how finance enters our personal lives and the traces it leaves for generations to come, as it establishes the roles of debtors and creditors. Banking with Grandad — Max Dovey (2016) Before the Nation • Went Bankrupt  — Nathaniel Sullivan (2016) • •


The Future of Work and Death Sean Blacknell and Wayne Walsh Fri 28 Apr. 20:00 – 21:30, Cinema 2 Sat 29 Apr. 16:00 – 18:30 (incl. Q&A), Auditorium Sun 30 Apr. 13:15 – 14:45, Cinema 1

What is the impact of the growth of exponential technology on the lives of individuals, and where is it taking us? The Future of Work and Death explores how advanced automation, AI and technological singularity could be achievable in the next 30 years. But what are the socio-political repercussions of these innovations and are we ready for them? 17 international scientists, engineers and academics all come together to share their thoughts on whether or not these future advancements will advance us. After the screening on Saturday 29 April, there is the opportunity to talk with the directors. UK, Germany, Uganda & USA / 2016 / 88’ / Documentary




They Live John Carpenter Fri 28 April, 22:00 – 23:30, Auditorium Sat 29 April, 22:00 – 23:30, Auditorium Sun 30 April, 11:00 – 12:30, Cinema 1

A homeless drifter discovers a reason for the ever-widening gap between the rich and the poor: a conspiracy by aliens who have infiltrated American society. With the help of special sunglasses that reveal the aliens’ true faces and their subliminal messages (‘BUY, CONSUME AND OBEDIENT’ and ‘MARRY AND REPRODUCE’) our hero tries to stop the invasion. Through the years, Carpenter’s 1988 cult classic has gained a gradual following through its meme-like quality.

Contextualizing economy in the arts

Installations, videoand artworks

USA / 1988 / 94’ / Science Fiction

A combination of installations, videoand artworks will be the backdrop to an immersion into the world of economy. Take more than a moment to experience our fully packed art program in the exhibition rooms in Natlab. 42


Video installation

Three Exchanges Zachary Formwalt

Video installation

Night Soil Melanie Bonajo Daily, 11:00 – 23:00, Exhibition Ground Floor

Daily, 11:00 – 23:00, Exhibition Ground Floor

In three video installations, Zachary Formwalt focuses on the architecture of the Shenzhen Stock Exchange – designed by the Office for Metropolitan Architecture, and the Amsterdam Stock and Commodities Exchange designed at the end of the nineteenth century by H.P. Berlage. The architecture of the stock exchanges offers a pretext to a profound investigation into the limitations of photography to represent capital and into the interrelationships between financial capitalism and image making.

Night Soil is a series of experimental semi-documentary films about cultural phenomena that contradict the linear progression of the capitalist system. The video trilogy explores three growing movements that actively counter or destabilize the pervasiveness of global capitalism and patriarchal structures. Bonajo presented Night Soil – her first major solo museum exhibition – in 2016 in Foam, for which all three video works were united. The three works were also shown in Tate Modern, London.




MONIAC Daniel de Bruin Daily, 11:00 – 23:00, Exhibition Ground Floor

Inspired by the Moniac (Monetary National Income Analogue Computer) built by Bill Philips in 1949, Dutch designer Daniel de Bruin created his own version of the machine for Economia festival. MONIAC is an interactive analogue installation that invites you to play with the economic system. Earn money by working together with others, invest, speculate and - if you’re successful- spend your profit! The collaboration between Baltan Laboratories and

Social experiment

EGONOMIA Mark van der Net & Wiepko Oosterhuis Daily, 11:00 – 23:00 Exhibition Ground Floor

Prepare yourself to be flooded with cash during Economia festival. Not the kind of money that we are used to in our daily lives, but a personal currency based on your individual values and beliefs. Through playful interactions, the experiment allows you to use this currency, forcing you to question your ideas about society. EGONOMIA shows how your motivations influence yourself, society and how you can use them to create another, better world. Go to and join the experiment now!

Daniel de Bruin is kindly supported by the Mondriaan Fund.




Minimum Wage Machine Blake Fall-Conroy


ADM XI RYBN Daily, 11:00 – 23:00 Exhibition Basement

Daily, 11:00 – 23:00 Natlab Foyer 1st floor

The Minimum Wage Machine is a sculptural installation that makes the economic value of our labor time tangible. The manually-powered machine performs at the same rate as the lowest pay standard in a given country. By turning a hand-crank that releases a €0,01 cent every €4.018 seconds, participants will be able to literally work for a minimum wage of €8,96 per hour. Experience how much your time is worth and work for as long as you like!

ADM XI is an independent research platform for experimental algorithmic trading engineering. The installation demonstrates a set of algorithms that are not driven by prices, but rather by irrational strategies of investment and speculation that challenge the neoclassical economic dogma. This results in a marketplace where a range of trading algorithms are released to compete with each other. By creating algorithms driven by living organisms, such as plants or bacteria, the trading graphics show their own non-mercantile logic.




Jennifer Lyn Morone™ Inc

Video installation

Red Coin (Chinese Blood) UBERMORGEN

Daily, 11:00 – 23:00 Exhibition Basement

Jennifer Lyn Morone™ Inc is a multidimensional project designed to expose the mythology of capitalism. One of the topics the project addresses is the exploitation and commodification of the personal data industry, which Jennifer Lyn Morone demonstrates in the most extreme way: by turning herself into a corporation. By selling her personal data as a business model, JLMinc is transforming the very nature of existence itself into something that can be bought and sold.

Daily, 11:00 – 23:00 Exhibition Basement

Chinese coin mining has recently made the People’s Republic of China the world’s largest Bitcoin producer. A reason for the fast growth is the buildout of hydropower in the west of China. The first mining farms were built in Shanxi and Inner Mongolia where coal was cheap and plentiful. But cheap coal can’t compete with free water, resulting the farms to migrate en masse towards the west.

Video & Sound: Mike Huntemann / Switzerland / 2015 / 9’ / video-installation

Photo credits: Ilona Gaynor




TerraEconomics Monique Grimord


Notes on a Suicide Andrés Costa

Daily, 11:00 – 23:00 Exhibition Basement

Daily, 11:00 – 23:00 Exhibition Basement

Interactive designer Monique Grimord was part of an artist-inresidence program that Baltan Laboratories facilitated in 2016. Since the start of her residency, Grimord has been developing a future scenario that describes the fictional world of TerraEconomics: a reality in which nature determines the fluctuation of the stock market. Can financial speculators use data generated by houseplants to maximalize their economic profits? Find it out for yourself and experience the flux of the nature economy.

In a simple way, Notes on a Suicide represents the complex relationship between the key players in the economic field, visualized by three interconnected components: a miniature car, the global oil market and the internet. The car’s accelerator is linked to realtime fluctuations of the international oil market. Depending on the decrease or increase of prices, the car will speed up or slow down while emitting exhausting gases simultaneously, possibly leading to catastrophic consequences.



Video installation

Century of the Self Adam Curtis Daily, 11:00 – 23:00 Exhibition Basement

A masterpiece in non-fictional storytelling, this video installation shows to what extent the theories of psychoanalyst Sigmund Freud were implemented by PR and marketing professionals in the US. Through Freud’s theories they understood how to manipulate human desire. In four episodes this film tells the story of how we became individuals expressing our most personal desires and needs, how this helped in creating our immense wealth and how industry, politicians and we ourselves became totally dependent on marketing.

Renewable Futures Conference Part of Economia Festival is the second edition of the Renewable Futures Conference. The conference series, led by the Latvian Centre for New Media Culture RIXC, aims to invent new avenues for more sustainable and imaginative future developments. This edition will focus on pushing the boundaries of our thinking about economy. Next to conference participants we welcome everyone with a festival ticket to join this conference. Please note that there are limited seats available.



Conference Keynote 1

Hybrid Economies Rasa Smite, Kristin Bergaust and Lily Diaz

Conference Keynote 2

POST OIL UTOPIA Olga Kisseleva Fri 28 April, 17:05 Cinema 2 Theme: Economy as Fiction

Fri 28 April, 10:00 Cinema 2 Theme: Economy as Evolution

The potential of hybrid economy lies on relations between a market-based system and sharing economies, between commerce and art. In their presentation, Rasa Smite, Kristin Bergaust and Lily Diaz will explore utopias and realities of hybrid economy. On the one hand, art today has become a source for creative ideas, ‘feeding’ nearly all other fields of society. On the other, artistic research claims to become an independent form of knowledge on its own. The presenters will be tracing both a way back to 90s Internet avant-garde ideas on collaborative networking and gift-economies, and to the promise of the 21st century’s digital currencies and peer-economies.

POST OIL UTOPIA is a multimedia project that is devoted to the global oil depletion. The concept of the project was conceived during Olga Kisseleva’s visit to Kuwait, a country that is one of the most striking examples of a mono-economy state. What will happen to this country if, in the near future, humanity ceases to depend so much on the country’s main source of income? POST OIL UTOPIA is an outright attempt to imagine a model of future society, functioning without the requisite dependence on the single resource. It is a utopian concept of an ideally organized system, expressed in the form of a performance.



Conference schedule Friday 28 april

10:00 - 17:30 Cinema 2

Conference schedule Saturday 29 april

10:00 - 17:30 Cinema 2





Theme: Economy as Evolution

Theme: Economy as Fiction

Theme: Economy as Evolution

Theme: Economy as a Market, as

Rasa Smite, Kristin Bergaust and

Meredith Degyansky: Informal

Raphael Kim: Rainbows And Pots of


Lily Diaz: Hybrid Economies

Economies as Fictional Realities

E.Coli: Speculations On Economic

Stephanie Rothenberg: Trading

Cecilia Wee and Dani Admiss:



Moderator: Dan Diojdescu

Moderator: Rasa Smite


The Cult of the Mind: Posthuman

Theme: Economy as Evolution



Future Economies

Alexia Mellor: Interrogating the

Timothy Smith: Alternative Creative

Theme: Economy as a Game

Pierangelo Dacrema and Brunella

local and global

Economies in Art Education

Milos Trakilovic: A Shot in the Arm

Bruno: The Death of Money

Dimitra Viveli and Enrico Benco:

Daniela de Paulis: Port City as

Solvita Zarina: Economy as a Game

Helena Sederholm and Martti

Exchange vs. Repetition

Utopian City

with Visual Design Guidelines

Raevaara: Co-creation of Arts,

Fran Ilich and Gabriela Ceja:

Business and Technology

Rose Marie Barrientos: The Artist as Economic Agent

Mikko Dufva: Imagining Alternative


Sabotage Tlacatlaolli Variable

Theme: Economy as a Game

Jenifer Wightman: Waste is a



Stephanie Polsky: Dare to Lose

Serious Lack of Imagination

Theme: Economy as Evolution

Theme: Economy as Magic

Michael Brodsky: Twitter Wars:

Tamar Shafrir: Min(t)ing Wealth

Fighting Hans Solo



in a Dematerialising World

Josef Bares: Creating Through

Theme: Economy as a Market

Enrique Encinas: Illuminating

Conor McGarrigle: Détourning Data

Consuming: Shopping-based

Tamar Shafrir: The Chimera of Cost


Matthew Wilson: The Inner Sanctum


Korsten and De Jong: Give-and-take

Matthew Wilson: Mimetic Economies

in which the Infinite Expands

Max Dovey: Credit Worthy

Elisa Oreglia, Janaki Srinivasan and

Anna Maria Tekampe: The

Krish Raghav: Digital Technologies

Information Economy As Part of the


and Markets in the Global South

“Creatio Continua”

Theme: Economy as Fiction

Liene Jakobsone: Speculative

Olga Kisseleva: POST OIL UTOPIA

Supply for Fictional Demand

Camilla Boemio: The Intersectional Economy

Pablo Velasco: Blockchain

17:05 Theme: Economy as a Fiction Nicholas McGuigan: A Counting for the Language of Modern-Day Economic Fictions



Conference Keynote 3

Rainbows and Pots of E.Coli: Speculations on Economic Micro-Evolution Raphael Kim

A Counting for the Language of ModernDay Economic Fictions Nicholas McGuigan, co-writer Thomas Kern

Sat 2 april, 10:00

Sat 29 april, 17:05

Cinema 2

Cinema 2

Theme: Economy as Evolution

Theme: Economy as a Fiction

Rapid advances in biotechnology might bring evolutions of more than one kind: not only that of artificially-evolved lifeforms, but of our perceived functions of them within society. In addition to their identity as workhorses - for the development of modern healthcare, sustainable food, energy and the environment - microbes and DNA could play compelling roles in stretching their application bases further in the context of becoming physical components of economic infrastructure. In his presentation, Raphael Kim will be exploring scenarios of bio-engineered finance through speculations grounded in scientific research and argues the values behind such an approach.


Conference Keynote 4

The goal of this presentation is to explore the language – accounting – that is driving modern-day economic fictions. Nicholas McGuigan will provide an insight into how the current degenerative economy is being driven by a monosyllabic language that supports an objective, linear view of reality. Nicholas McGuigan will argue how the language of accounting is changing in order to begin transitioning towards a more holistic view of the world, paving the way for more regenerative economies. It is precisely this change in the language of business – from one of ac’count’ing – to one of accountability that enables creative collaborative futures for business, accounting and economic systems. Changing this language is critical.


Organised by

Colofon Economia concept by Wiepko Oosterhuis and Olga Mink

Kindly supported by Curator: Wiepko Oosterhuis Director: Olga Mink Business development:  Koen Snoeckx Project leader:  Marlou van der Cruijsen Project officer:  Vivian Fontijn Office manager: Angela de Weijer Communication / PR:  Coralie den Adel Residency: Lorenzo Gerbi Design:  HeyHeydeHaas Production:  Sanne Heesbeen  Technical assistance: Natlab Special thanks to our wonderful volunteers! Baltan Laboratories is grateful for the kind support and great enthusiasm by everyone who helped making Economia possible. We are especially grateful to our funders and partners. Besides all participating artists and speakers, we would especially like to thank the following people for their support; Daniëlle Arets, Joy Arpots, Kristin Bergaust, Nicole de Boer, Fictional Collective, Tanja de Koning, Lily Diaz-Kommonen, Dan Diojdescu, Ramon Etman, Annie Fletcher, Corradino Garofalo, Ine Gevers, Ton van Gool, Thecla Hersbach, Alain Heureux, Plug-In-City, Cees Jan Mol, Siem Nozza, Andrew Paterson, Mary-Ann Schreurs, Rasa Smite, Raitis Smits, Ingrid van der Wacht, Willem Velthoven


Organised by Baltan Laboratories Board Annie Fletcher, Van Abbemuseum Herman Schoo, Holst Centre Daniëlle Arets, Design Academy Eindhoven Eefje op den Buysch, Transmedia Storytelling Lab Contact us via:



Economia festival program  

Program of Economia festival, 28 - 30 April (Eindhoven, the Netherlands)

Economia festival program  

Program of Economia festival, 28 - 30 April (Eindhoven, the Netherlands)