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Sky Poker Online & BR& Coverage Document 30.1.2012 - 9.3.2012


Publication & Date

Circulation

Coverage

Size of Coverage

This Morning 17th February 2012

2,000,000

Built a mini St Pauls Cathedral & mentioned Sky Poker

Appeared on screen 5 times

ZOO Magazine 9th March 2012

54,499

“…for Sky Poker Online”

Full page

Mail Online 28th February 2012

99,218,476

“Luckily the construction’s Full page destruction was just a stunt held by Sky Poker”

www.thetelegraph.co.uk 28th February 2012

49,292,476

“…built as part of Sky Poker’s ‘Play the Nation’

Full page

www.theindependent.co.u 13,126,707 k 28th February 2012

“To promote Sky Poker’s ‘Play the Nation’”

Half page

www.timeout.com 16th February 2012

1,700,000

i”…this impressive collaborative stunt comes courtesy of Sky Poker”

Full page

www.viewlondon.co.uk 22nd February 2012

1,500,000

”Sky Poker have Full page commissioned Guinness World Record Holder Bryan Berg…”


Publication & Date

Circulation

Coverage

Size of Coverage

The Wharf (Newspaper) 23rd February 2012

30,000

“Sky Poker invited Bryan to Aspers to promote its online product”

Full page

www.wharf.co.uk 23rd February 2012

N/A

“Sky Poker invited Bryan to Aspers to promote its online product”

Full page

www.london24.com 15th February 2012

300,000

“…for Sky Poker to celebrate its ‘Play the Nation’ promotion”

Half page

www.london24.com 22nd February 2012

300,000

“Sky Poker, the online poker firm sponsoring the event”

Half page

www.eastlondonadvertiser. N/A co.uk 15th February 2012

“for Sky Poker to celebrate its Play the Nation promotion”

Half page

www.newhamrecorder.co. N/A uk 22nd February 2012

“Sky Poker, the online poker firm sponsoring the event”

Full page


Publication & Date

Circulation

Coverage

Size of Coverage

www.uk.pokernews.com 15th February 2012

N/A

“… is to celebrate Sky Pokers promotion”

Half page

www.londoneer.org 9th February 2012

Facebook likes: 106

“…this new world record attempt is sponsored by Sky Poker”

Half page

www.londoncalling.com 17th February 2012

N/A

“…as Sky Poker online team up with Bryan ‘The Cardstacker’ Berg”

Half page

www.pokercamponline.co N/A m 15th February 2012

“Community over at Sky Poker voted for the landmark”

Full page

www.list.co.uk 22nd February 2012

N/A

“Bryan Berg ‘Play the Nation’”

Quarter page

@itvthismorning 16th February 2012

Followers: 245,031

Retweet of @skypoker “@cardstacker will be on @itvthismorning”

One tweet


Publication & Date

Circulation

Coverage

Size of Coverage

www.totalgaming.com 13th February 2012

N/A

“Sky Poker is marking the 2012 rounds…”

Full page

www.cardplayer.co.uk 24th February 2012

N/A

“Sky Poker have commissioned Bryan Berg…”

Half page

www.onlinenigeria.com 28th February 2012

N/A

“Sky Poker have asked Facebook fans…”

Full page

www.casinoonline.co.uk 27th February 2012

N/A

“Sly Poker confirm that…” Full page

www.londoneer.org 28th February 2012

N/A

“Sky Poker have sponsored him to create…”

Full page

www.casinoonline.co.uk 27th February 2012

N/A

“Berg was tasked by Sky Poker…”

Full page


Publication & Date

Circulation

Coverage

Size of Coverage

Estates Gazette Magazine 25th February 2012

29,352

Sky Poker image

Quarter page

www.digitalonlinepoker.co N/A m 31st January 2012

“Sky Poker is working with…”

Full page

www.gamesrivia.cn 31st January 2012

N/A

“Sky Poker the UK’s Full page leading online poker firm”

@POMPMagazine 30th January 2012

Followers: 692

“Sly Poker will offer one member of the public…”

One tweet


This Morning TV Programme Sky Poker Online 17th March 2012 Coverage: “Bryan ‘The Cardstacker’ Berg created a mini St Paul’s Cathedral for This Morning before the presenter knocked it down. Bryan appeared on screen 3 times plus before each ad break (5 in total). Viewers: approx 2 million


ZOO Magazine Sky Poker Online 9th March 2012 Coverage: “Bryan ‘The Cardstacker’ Berg completes a 10ft tall model of Big Ben and the Houses of Parliament for Sky Poker Online – only for Soccer AM’s Max Rushden to ruin all his hard work.” Circulation: 54,499


www.dailymail.co.uk Sky Poker Online 28th February 2012 Coverage: “Luckily the construction's destruction was just a stunt held by Sky Poker, who asked Facebook fans which UK structure they'd like to see built up and brought back down” Unique Users: 99,218,476


www.thetelegraph.co. uk Sky Poker Online 28th February 2012 Coverage: “Soccer AM's Max Rushden demolishes Bryan Berg's Big Ben playing card sculpture built as part of Sky Poker's 'Play the Nation' at Asper's Casino, Stratford” Circulation: 49,292,476


www.theindependen t.co.uk Sky Poker Online 28th February 2012 Coverage: “…was constructed without glue or tape at Aspers Casino, Westfield Stratford, London to promote Sky Poker’s Play the Nation. Circulation: 13,126,707


Betview Sky Poker Online April Issue 2012 Coverage: “Sky Poker calls on unique skills of Bryan ‘The Cardstacker’ Berg to promote ‘Play the Nation’ Circulation: 10,000


www.timeout.com Sky Poker Online 16th February 2012 Coverage: “Proverbs aside this impressive collaborative stunt comes courtesy of Sky Poker and the infamous Bryan ‘The Cardstacker’ Berg to promote ‘Play the Nation’. Unique Users: 1,700,000


www.viewlondon.co.uk Sky Poker Online 22nd February 2012 Coverage: “Sky Poker have commissioned Bryan Berg the Guinness World Record Holder for ‘Card Stacking’ to build a replica of the Houses of Parliament and Big Ben out of freestanding playing cards to celebrate their ‘Play the Nation’ campaign. Unique Users: 1,500,000


The Wharf Sky Poker Online 23rd February 2012 Coverage: “Sky Poker invited Bryan to Aspers to promote its online product.”

Circulation: 30,000


www.wharf.co.uk Sky Poker Online 23rd February 2012 Coverage: “Sky Poker invited Bryan to Aspers to promote its online product.”

Unique Users: N/A


www.london24.com Sky Poker Online 15th February 2012 Coverage: “American Berg, who is known as the Cardstacker, is making his first appearance in London to take on the greatest test of skill, dexterity and patience for Sky Poker, to celebrate its Play the Nation promotion.� Unique Users: 300,000


www.london24.com Sky Poker Online 22nd February 2012 Coverage: “Sky Poker, the online poker firm sponsoring the event, are currently running a competition to find someone to demolish the card palace in spectacular on February 27.� Unique Users: 300,000


www.eastlondonadvertiser.c o.uk Sky Poker Online 22nd February 2012 Coverage: “Sky Poker, the online poker firm sponsoring the event, are currently running a competition to find someone to demolish the card palace in spectacular on February 27.� Unique Users: N/A


www.newhamrecorder.co.uk Sky Poker Online 15th February 2012 Coverage: “American Berg, who is known as the Cardstacker, is making his first appearance in London to take on the greatest test of skill, dexterity and patience for Sky Poker, to celebrate its Play the Nation promotion.� Unique Users: N/A


www.newhamrecorder.co.uk Sky Poker Online 22nd February 2012 Coverage: “Sky Poker, the online poker firm sponsoring the event, are currently running a competition to find someone to demolish the card palace in spectacular on February 27.� Unique Users: N/A


@itvthismorning Sky Poker Online 16th February 2012 Coverage: “BREAKING NEWS! @Cardstacker will be on @itvthismorning tomorrow with @Team_Barrowman & @k8_thornton #playthenation” Followers: 245, 031


www.totallygaming.com Sky Poker Online 13th February 2012 Coverage: “Sky Poker is marking the 2012 rounds of its Play the Nation event by challenging record holder Bryan Berg to build a replica of Big Ben made entirely of playing cards.� Unique Users: N/A


www.uk.pokernews.com Sky Poker Online 15th February 2012 Coverage: “The reason for this engineering feat is to celebrate Sky Poker’s promotion ‘Play the Nation’ that is going to see players compete against each other in leader boards that represent the region they live in.” Unique Users: N/A


Estates Gazette Magazine Sky Poker Online 25th February 2012 Coverage: Sky Poker logo Circulation: 29,352


www.londoneer.org Sky Poker Online 9th February 2012 Coverage: “This new world record attempt is sponsored by Sky Poker, who are asking their Facebook fans to vote for which landmark Bryan should build as part of their ‘Play the Nation’ campaign.” Facebook likes: 106


www.londoneer.org Sky Poker Online 28th February 2012 Coverage: “…to see Guinness World Record Holder Bryan Berg (@cardstacker) knock down the playing card building that Sky Poker had sponsored him to create over the previous couple of weeks…” Unique Users: N/A


www.cardplayer.co.uk Sky Poker Online 24th February 2012 Coverage: “Sky Poker have commissioned Bryan Berg the Guinness World Record Holder for ‘Card Stacking’ to build a replica of the Houses of Parliament and Big Ben out of freestanding playing cards to celebrate their ‘Play the Nation’ campaign.” Unique Users: N/A


www.onlinenigeria.com Sky Poker Online 28th February 2012 Coverage: “Luckily the construction's destruction was just a stunt held by Sky Poker, who asked Facebook fans which UK structure they'd like to see built up and brought back down” Unique Users: N/A


www.casinoonline.co.uk Sky Poker Online 27th February 2012 Coverage: “The idea of the knockdown is to prove that no glue was used and will take place alongside a cocktail reception tonight at the largest casino in the UK. Sky Poker confirmed that Sky Sports’ Soccer AM presenter Max Rushden will be helping to knockdown the project.” Unique Users: N/A


www.casinoonline.co.uk Sky Poker Online 27th February 2012 Coverage: “The setting for his latest creation was Aspers Casino Westfield Stratford – an appropriate location given its status as the largest casino in the UK. Here Berg was tasked by Sky Poker with creating a UK landmark – which one in particular was a decision which he left up to the voting public on the Sky Poker Facebook page, as part of their Play the Nation campaign.” Unique Users: N/A


www.digitalonlinepoker.com Sky Poker Online 31st January 2012 Coverage: “In celebration of the highly-anticipated Play the Nation event of Great Britain’s leading online poker website, Sky Poker is working with Guinness World Record Holder, Bryan “The Cardstacker” Berg to create a national landmark out of freestanding playing cards.” Unique Users: N/A


www.pokercamponline.c om Sky Poker Online 15th February 2012 Coverage: “Berg will be attempting to recreate the iconic Houses of Parliament and Big Ben out of playing cards after the community over at Sky Poker voted for the landmark.� Unique Users: N/A


www.londoncalling.com Sky Poker Online 17th February 2012 Coverage: “Come and witness the creation of an unbelievable stunt and gasp at the final dramatic demolition as Sky Poker Online team up with Bryan ‘The Cardstacker’ Berg to promote ‘Play the Nation’. Unique Users: N/A


www.list.co.uk Sky Poker Online 22nd February 2012 Coverage: “Bryan Berg: Play The Nation” Unique Users: N/A


www.gamesriva.cn Sky Poker Online 31st January 2012 Coverage: “Sky Poker, the UK’s leading online poker firm, and Bryan ‘The Cardstacker’ Berg are teaming up with the challenge of recreating one of Britain’s landmarks from cards in mind.” Unique Users: N/A


@POMPMagazine Sky Poker Online 30th January 2012 Coverage: “Sky Poker will offer 1 member of the public the chance to demolish the entire British landmark build on Feb 27th @westfieldstrat Smashing� Followers: 692


Cardstacker - Sky Poker Press Report