Why should companies treasure their history? In business, the future often takes centre stage and the past can sometimes become lost or forgotten. When this happens, companies risk losing one of the most special and distinctive resources available to them; their heritage. Recently Nicholls & Clarke, a provider of accessible bathing and showering solutions, discovered an old product advertisement from a 1913 publication of the time. The company was founded in 1875 and started life as a Builders Merchants on London’s Shoreditch High Street. The company now operates in 21 locations worldwide, turning over £70 million and employing over 550 staff. Their story is impressive, however, more impressive is how Nicholls & Clarke tells that story. On the company’s website, under the ‘About Us’ category is a section called ‘History and Heritage’, proudly telling the company’s past and even featuring images taken across its long history.
How many businesses still have access to the photos of the first day they opened their shop doors? Or a cut-out of their first mention in a trade publication? All those little milestones can seem insignificant at that moment, but over time, can become utterly invaluable for telling a powerful story. Recently, David Russell, the editor of THIIS magazine for many years, took on the task of writing the BHTA history when the association reached its 100-year milestone. It turned into a book with 27,000 words but, as David explains, it would not have been possible without being able to get his hands-on documentation going way back. “There was a good deal of material to work
The issue takes an in-depth look at The Unlimited Company's new focus, examines a boundary-pushing marketing campaign and reveals the latest...