David Harrison, Clare Brophy and Paul Stockdill
HANDICARE’S PARTNER DAY A FAMILY FOCUS TO CHANGE DEALERS’ FORTUNES Boasting an impressive venue, informative presentations, mini-exhibition, dealer award ceremony and celebrity guest, Handicare aimed to wow partners at its Annual Dealer Day as it ‘tackled the elephant in the room’ and introduced dealers to its new, ‘One Family’. ONE FAMILY During the warmest day in April in almost 70 years, dealers gathered at the prestigious Belfry Hotel and Resort in Sutton Coldfield as Handicare revealed how becoming ‘one family’ will help support its trade partners’ commercial activities. Taking over as managing director
of Handicare UK in May 2017, Clare Brophy kicked off proceedings by addressing what the company referred to as ‘the elephant in the room’ – that being the tension between Hanidcare’s dealers and its direct sales arm, Companion Stairlifts. Founded by Clare in 2003, Companion provides straight and
curved stairlifts, as well as assisted bathing solutions, throughout the UK and has steadily grown its market share over the years, competing directly with Handicare’s dealers. “When I took over as MD in last May, bringing the company together as one family was vitally important,” explained Clare.
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