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imagination and the really important thing… building a momentum. Danny and Nicky went in with a plan – a business plan really. In a short space of time they have enthused the players, the staff, the supporters, the media and, importantly, people who had never even been to a game before. The City is buzzing and that makes a real difference to day to day life in Lincoln. People are happy. A feel-good factor is worth its weight in gold. So, what lessons can we take from this for business, because the thing is that the same success can be achieved in any business too – your business. It’s all about creating that crucial momentum. The question is, do you have it in your own business at the moment? Are you enthusiastic about what you are doing? Are your staff (the players) enthusiastic too? Are you engaging with your supporters (your customers and people who will generate you the business)? Are you doing things in the business to make the phone ring and to bring people through the doors? Are your customer and professional databases constantly growing? Are you maintaining contact with the customers you have right now?

Do you change things…constantly, to see if you can make it better, more powerful, more efficient, more profitable? Does everyone in the team know what they are doing, understand how their role fits in to the bigger picture, supports each other, has help to get better at what they “The same success can be do and gives 100% for achieved in any business the team, every day? What Danny and too – your business. It’s all Nicky have done in a about creating that crucial short space of time at Lincoln is a collection momentum” of a lot of small things, all designed to create that essential momentum. How many small things can you do in your business that could make a difference? Now, of course, the Lincoln success story may not last as things can change very quickly in the world of football, but whatever happens, there will be supporters, young and old, who will remember this period of success for many years to come. I’m proud to say that I am from Lincoln and that I’m one of them!

Seen in all the best places! The BHTA logo has always been something important to look out for if you want to be sure that the company you are dealing with is setting and maintaining the right standards. Every BHTA member agrees to abide by a Code of Practice, part of the Consumer Codes Approval Scheme, which is run by The Trading Standards Institute. The BHTA code is the only one in this industry. Only BHTA member companies can display the two logos together and it means that you can be confident of enjoying high levels of care, courtesy and professionalism. To find out which companies can offer you that guaranteed level of confidence, go to the website and use the member search facility.

www.bhta.net 22 www.thiis.co.uk

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