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LIGHTS, CAMERA AND ACTION FOR INVACARE Invacare has relaunched its Action range of wheelchairs with new upgrades and is turning to the power of video to help raise awareness amongst end-users.

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he newly designed Action 3NG and 4NG brings a more active feel, with a sleek new aesthetic according to the company. The chairs feature black front and rear wheels, new backrest upholstery and the choice of eight frame colours, as well as a weight reduction due to new, lightweight castor housing and lightweight rear wheels. A new marketing campaign called ‘By Day, By Night’ aims to engage

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customers through a number of films highlighting the exciting lifestyles their customers can enjoy with their wheelchair. Gustave Moot, Head of Product Management Mobility for EMEA, commented: “We hope the inspirational ‘By Day, By Night’ campaign, will be enjoyed by everyone for it’s fresh, modern and fun representations of modern day life.” The new campaign looks to build on

Invacare’s recent ‘Style is Forever’ marketing campaign success earlier in the year, which saw the manufacturer employ an effective, integrated approach to marketing across various channels. www.invacare.co.uk

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Profile for thiis