The Printery New Berlin, Wisconsin Brand Identity Program Making a statement” is at the heart of
creativity
®
this printer’s desired result for its printed e v e n t A n n o u n c e m e n t & s tat i o n e r y
products, as well as the end benefit for its customers. By turning the “i” into an exclamation point and using bold colors in the new logo, it makes a statement in every application. The new brand identity was introduced to employees through a simple spiral bound book that expresses “The pride, The power, The passion, The Printery.” Customers were informed of the new identity
f o c u s e d
through a three-dimensional exclamation point brought to life with a transparent tube containing a simple folded brochure and yellow ball.
p r o m o t i o n a l m at e r i a l s
vehicle graphics
employee brand launch announcement
T H I E L DES I G N
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Milwaukee
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414.271.0775
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thiel.com